{"action":"opened","number":15444,"pull_request":{"url":"https://api.github.com/repos/guardian/frontend/pulls/15444","id":99644126,"html_url":"https://github.com/guardian/frontend/pull/15444","diff_url":"https://github.com/guardian/frontend/pull/15444.diff","patch_url":"https://github.com/guardian/frontend/pull/15444.patch","issue_url":"https://api.github.com/repos/guardian/frontend/issues/15444","number":15444,"state":"open","locked":false,"title":"end of year variant removed for US eoy campaign","user":{"login":"Mullefa","id":4085817,"avatar_url":"https://avatars.githubusercontent.com/u/4085817?v=3","gravatar_id":"","url":"https://api.github.com/users/Mullefa","html_url":"https://github.com/Mullefa","followers_url":"https://api.github.com/users/Mullefa/followers","following_url":"https://api.github.com/users/Mullefa/following{/other_user}","gists_url":"https://api.github.com/users/Mullefa/gists{/gist_id}","starred_url":"https://api.github.com/users/Mullefa/starred{/owner}{/repo}","subscriptions_url":"https://api.github.com/users/Mullefa/subscriptions","organizations_url":"https://api.github.com/users/Mullefa/orgs","repos_url":"https://api.github.com/users/Mullefa/repos","events_url":"https://api.github.com/users/Mullefa/events{/privacy}","received_events_url":"https://api.github.com/users/Mullefa/received_events","type":"User","site_admin":false},"body":"## What does this change?\r\n\r\nRemoves the End Of Year epic variant from the US end of year campaign.\r\n\r\n## What is the value of this and can you measure success?\r\n\r\nThe End Of Year variant's conversion rate was ~50% that of the controls. Removing the End Of Year variant will increase total contributions.\r\n\r\n## Does this affect other platforms - Amp, Apps, etc?\r\n\r\nNo\r\n\r\n## Screenshots\r\n\r\n<!-- AB test? https://git.io/v1V0x -->\r\n<!-- AMP question? https://git.io/v1V0p -->\r\n<!-- Does this PR meet the contributing guidelines? https://git.io/v1VEJ -->\r\n","created_at":"2016-12-29T11:14:12Z","updated_at":"2016-12-29T11:14:12Z","closed_at":null,"merged_at":null,"merge_commit_sha":null,"assignee":null,"assignees":[],"milestone":null,"commits_url":"https://api.github.com/repos/guardian/frontend/pulls/15444/commits","review_comments_url":"https://api.github.com/repos/guardian/frontend/pulls/15444/comments","review_comment_url":"https://api.github.com/repos/guardian/frontend/pulls/comments{/number}","comments_url":"https://api.github.com/repos/guardian/frontend/issues/15444/comments","statuses_url":"https://api.github.com/repos/guardian/frontend/statuses/07c9dcd050b3505873fc08c79f46ccd0ad32c65a","head":{"label":"guardian:us-eoy-edit","ref":"us-eoy-edit","sha":"07c9dcd050b3505873fc08c79f46ccd0ad32c65a","user":{"login":"guardian","id":164318,"avatar_url":"https://avatars.githubusercontent.com/u/164318?v=3","gravatar_id":"","url":"https://api.github.com/users/guardian","html_url":"https://github.com/guardian","followers_url":"https://api.github.com/users/guardian/followers","following_url":"https://api.github.com/users/guardian/following{/other_user}","gists_url":"https://api.github.com/users/guardian/gists{/gist_id}","starred_url":"https://api.github.com/users/guardian/starred{/owner}{/repo}","subscriptions_url":"https://api.github.com/users/guardian/subscriptions","organizations_url":"https://api.github.com/users/guardian/orgs","repos_url":"https://api.github.com/users/guardian/repos","events_url":"https://api.github.com/users/guardian/events{/privacy}","received_events_url":"https://api.github.com/users/guardian/received_events","type":"Organization","site_admin":false},"repo":{"id":4370755,"name":"frontend","full_name":"guardian/frontend","owner":{"login":"guardian","id":164318,"avatar_url":"https://avatars.githubusercontent.com/u/164318?v=3","gravatar_id":"","url":"https://api.github.com/users/guardian","html_url":"https://github.com/guardian","followers_url":"https://api.github.com/users/guardian/followers","following_url":"https://api.github.com/users/guardian/following{/other_user}","gists_url":"https://api.github.com/users/guardian/gists{/gist_id}","starred_url":"https://api.github.com/users/guardian/starred{/owner}{/repo}","subscriptions_url":"https://api.github.com/users/guardian/subscriptions","organizations_url":"https://api.github.com/users/guardian/orgs","repos_url":"https://api.github.com/users/guardian/repos","events_url":"https://api.github.com/users/guardian/events{/privacy}","received_events_url":"https://api.github.com/users/guardian/received_events","type":"Organization","site_admin":false},"private":false,"html_url":"https://github.com/guardian/frontend","description":"Source for theguardian.com","fork":false,"url":"https://api.github.com/repos/guardian/frontend","forks_url":"https://api.github.com/repos/guardian/frontend/forks","keys_url":"https://api.github.com/repos/guardian/frontend/keys{/key_id}","collaborators_url":"https://api.github.com/repos/guardian/frontend/collaborators{/collaborator}","teams_url":"https://api.github.com/repos/guardian/frontend/teams","hooks_url":"https://api.github.com/repos/guardian/frontend/hooks","issue_events_url":"https://api.github.com/repos/guardian/frontend/issues/events{/number}","events_url":"https://api.github.com/repos/guardian/frontend/events","assignees_url":"https://api.github.com/repos/guardian/frontend/assignees{/user}","branches_url":"https://api.github.com/repos/guardian/frontend/branches{/branch}","tags_url":"https://api.github.com/repos/guardian/frontend/tags","blobs_url":"https://api.github.com/repos/guardian/frontend/git/blobs{/sha}","git_tags_url":"https://api.github.com/repos/guardian/frontend/git/tags{/sha}","git_refs_url":"https://api.github.com/repos/guardian/frontend/git/refs{/sha}","trees_url":"https://api.github.com/repos/guardian/frontend/git/trees{/sha}","statuses_url":"https://api.github.com/repos/guardian/frontend/statuses/{sha}","languages_url":"https://api.github.com/repos/guardian/frontend/languages","stargazers_url":"https://api.github.com/repos/guardian/frontend/stargazers","contributors_url":"https://api.github.com/repos/guardian/frontend/contributors","subscribers_url":"https://api.github.com/repos/guardian/frontend/subscribers","subscription_url":"https://api.github.com/repos/guardian/frontend/subscription","commits_url":"https://api.github.com/repos/guardian/frontend/commits{/sha}","git_commits_url":"https://api.github.com/repos/guardian/frontend/git/commits{/sha}","comments_url":"https://api.github.com/repos/guardian/frontend/comments{/number}","issue_comment_url":"https://api.github.com/repos/guardian/frontend/issues/comments{/number}","contents_url":"https://api.github.com/repos/guardian/frontend/contents/{+path}","compare_url":"https://api.github.com/repos/guardian/frontend/compare/{base}...{head}","merges_url":"https://api.github.com/repos/guardian/frontend/merges","archive_url":"https://api.github.com/repos/guardian/frontend/{archive_format}{/ref}","downloads_url":"https://api.github.com/repos/guardian/frontend/downloads","issues_url":"https://api.github.com/repos/guardian/frontend/issues{/number}","pulls_url":"https://api.github.com/repos/guardian/frontend/pulls{/number}","milestones_url":"https://api.github.com/repos/guardian/frontend/milestones{/number}","notifications_url":"https://api.github.com/repos/guardian/frontend/notifications{?since,all,participating}","labels_url":"https://api.github.com/repos/guardian/frontend/labels{/name}","releases_url":"https://api.github.com/repos/guardian/frontend/releases{/id}","deployments_url":"https://api.github.com/repos/guardian/frontend/deployments","created_at":"2012-05-18T15:39:15Z","updated_at":"2016-12-27T10:42:17Z","pushed_at":"2016-12-29T11:06:49Z","git_url":"git://github.com/guardian/frontend.git","ssh_url":"git@github.com:guardian/frontend.git","clone_url":"https://github.com/guardian/frontend.git","svn_url":"https://github.com/guardian/frontend","homepage":"http://www.theguardian.com","size":494418,"stargazers_count":3452,"watchers_count":3452,"language":"HTML","has_issues":true,"has_downloads":true,"has_wiki":true,"has_pages":false,"forks_count":366,"mirror_url":null,"open_issues_count":49,"forks":366,"open_issues":49,"watchers":3452,"default_branch":"master"}},"base":{"label":"guardian:master","ref":"master","sha":"b082361240654c29ecc18fa3a826c47262aa93e6","user":{"login":"guardian","id":164318,"avatar_url":"https://avatars.githubusercontent.com/u/164318?v=3","gravatar_id":"","url":"https://api.github.com/users/guardian","html_url":"https://github.com/guardian","followers_url":"https://api.github.com/users/guardian/followers","following_url":"https://api.github.com/users/guardian/following{/other_user}","gists_url":"https://api.github.com/users/guardian/gists{/gist_id}","starred_url":"https://api.github.com/users/guardian/starred{/owner}{/repo}","subscriptions_url":"https://api.github.com/users/guardian/subscriptions","organizations_url":"https://api.github.com/users/guardian/orgs","repos_url":"https://api.github.com/users/guardian/repos","events_url":"https://api.github.com/users/guardian/events{/privacy}","received_events_url":"https://api.github.com/users/guardian/received_events","type":"Organization","site_admin":false},"repo":{"id":4370755,"name":"frontend","full_name":"guardian/frontend","owner":{"login":"guardian","id":164318,"avatar_url":"https://avatars.githubusercontent.com/u/164318?v=3","gravatar_id":"","url":"https://api.github.com/users/guardian","html_url":"https://github.com/guardian","followers_url":"https://api.github.com/users/guardian/followers","following_url":"https://api.github.com/users/guardian/following{/other_user}","gists_url":"https://api.github.com/users/guardian/gists{/gist_id}","starred_url":"https://api.github.com/users/guardian/starred{/owner}{/repo}","subscriptions_url":"https://api.github.com/users/guardian/subscriptions","organizations_url":"https://api.github.com/users/guardian/orgs","repos_url":"https://api.github.com/users/guardian/repos","events_url":"https://api.github.com/users/guardian/events{/privacy}","received_events_url":"https://api.github.com/users/guardian/received_events","type":"Organization","site_admin":false},"private":false,"html_url":"https://github.com/guardian/frontend","description":"Source for theguardian.com","fork":false,"url":"https://api.github.com/repos/guardian/frontend","forks_url":"https://api.github.com/repos/guardian/frontend/forks","keys_url":"https://api.github.com/repos/guardian/frontend/keys{/key_id}","collaborators_url":"https://api.github.com/repos/guardian/frontend/collaborators{/collaborator}","teams_url":"https://api.github.com/repos/guardian/frontend/teams","hooks_url":"https://api.github.com/repos/guardian/frontend/hooks","issue_events_url":"https://api.github.com/repos/guardian/frontend/issues/events{/number}","events_url":"https://api.github.com/repos/guardian/frontend/events","assignees_url":"https://api.github.com/repos/guardian/frontend/assignees{/user}","branches_url":"https://api.github.com/repos/guardian/frontend/branches{/branch}","tags_url":"https://api.github.com/repos/guardian/frontend/tags","blobs_url":"https://api.github.com/repos/guardian/frontend/git/blobs{/sha}","git_tags_url":"https://api.github.com/repos/guardian/frontend/git/tags{/sha}","git_refs_url":"https://api.github.com/repos/guardian/frontend/git/refs{/sha}","trees_url":"https://api.github.com/repos/guardian/frontend/git/trees{/sha}","statuses_url":"https://api.github.com/repos/guardian/frontend/statuses/{sha}","languages_url":"https://api.github.com/repos/guardian/frontend/languages","stargazers_url":"https://api.github.com/repos/guardian/frontend/stargazers","contributors_url":"https://api.github.com/repos/guardian/frontend/contributors","subscribers_url":"https://api.github.com/repos/guardian/frontend/subscribers","subscription_url":"https://api.github.com/repos/guardian/frontend/subscription","commits_url":"https://api.github.com/repos/guardian/frontend/commits{/sha}","git_commits_url":"https://api.github.com/repos/guardian/frontend/git/commits{/sha}","comments_url":"https://api.github.com/repos/guardian/frontend/comments{/number}","issue_comment_url":"https://api.github.com/repos/guardian/frontend/issues/comments{/number}","contents_url":"https://api.github.com/repos/guardian/frontend/contents/{+path}","compare_url":"https://api.github.com/repos/guardian/frontend/compare/{base}...{head}","merges_url":"https://api.github.com/repos/guardian/frontend/merges","archive_url":"https://api.github.com/repos/guardian/frontend/{archive_format}{/ref}","downloads_url":"https://api.github.com/repos/guardian/frontend/downloads","issues_url":"https://api.github.com/repos/guardian/frontend/issues{/number}","pulls_url":"https://api.github.com/repos/guardian/frontend/pulls{/number}","milestones_url":"https://api.github.com/repos/guardian/frontend/milestones{/number}","notifications_url":"https://api.github.com/repos/guardian/frontend/notifications{?since,all,participating}","labels_url":"https://api.github.com/repos/guardian/frontend/labels{/name}","releases_url":"https://api.github.com/repos/guardian/frontend/releases{/id}","deployments_url":"https://api.github.com/repos/guardian/frontend/deployments","created_at":"2012-05-18T15:39:15Z","updated_at":"2016-12-27T10:42:17Z","pushed_at":"2016-12-29T11:06:49Z","git_url":"git://github.com/guardian/frontend.git","ssh_url":"git@github.com:guardian/frontend.git","clone_url":"https://github.com/guardian/frontend.git","svn_url":"https://github.com/guardian/frontend","homepage":"http://www.theguardian.com","size":494418,"stargazers_count":3452,"watchers_count":3452,"language":"HTML","has_issues":true,"has_downloads":true,"has_wiki":true,"has_pages":false,"forks_count":366,"mirror_url":null,"open_issues_count":49,"forks":366,"open_issues":49,"watchers":3452,"default_branch":"master"}},"_links":{"self":{"href":"https://api.github.com/repos/guardian/frontend/pulls/15444"},"html":{"href":"https://github.com/guardian/frontend/pull/15444"},"issue":{"href":"https://api.github.com/repos/guardian/frontend/issues/15444"},"comments":{"href":"https://api.github.com/repos/guardian/frontend/issues/15444/comments"},"review_comments":{"href":"https://api.github.com/repos/guardian/frontend/pulls/15444/comments"},"review_comment":{"href":"https://api.github.com/repos/guardian/frontend/pulls/comments{/number}"},"commits":{"href":"https://api.github.com/repos/guardian/frontend/pulls/15444/commits"},"statuses":{"href":"https://api.github.com/repos/guardian/frontend/statuses/07c9dcd050b3505873fc08c79f46ccd0ad32c65a"}},"merged":false,"mergeable":null,"mergeable_state":"unknown","merged_by":null,"comments":0,"review_comments":0,"maintainer_can_modify":false,"commits":1,"additions":16,"deletions":99,"changed_files":5}}
{"actor":{"display_login":"Mullefa"}}