{"action":"closed","issue":{"url":"https://api.github.com/repos/MozillaFoundation/encryption_campaign/issues/39","labels_url":"https://api.github.com/repos/MozillaFoundation/encryption_campaign/issues/39/labels{/name}","comments_url":"https://api.github.com/repos/MozillaFoundation/encryption_campaign/issues/39/comments","events_url":"https://api.github.com/repos/MozillaFoundation/encryption_campaign/issues/39/events","html_url":"https://github.com/MozillaFoundation/encryption_campaign/issues/39","id":126934998,"number":39,"title":"Build email templates","user":{"login":"natalieworth","id":14876567,"avatar_url":"https://avatars.githubusercontent.com/u/14876567?v=3","gravatar_id":"","url":"https://api.github.com/users/natalieworth","html_url":"https://github.com/natalieworth","followers_url":"https://api.github.com/users/natalieworth/followers","following_url":"https://api.github.com/users/natalieworth/following{/other_user}","gists_url":"https://api.github.com/users/natalieworth/gists{/gist_id}","starred_url":"https://api.github.com/users/natalieworth/starred{/owner}{/repo}","subscriptions_url":"https://api.github.com/users/natalieworth/subscriptions","organizations_url":"https://api.github.com/users/natalieworth/orgs","repos_url":"https://api.github.com/users/natalieworth/repos","events_url":"https://api.github.com/users/natalieworth/events{/privacy}","received_events_url":"https://api.github.com/users/natalieworth/received_events","type":"User","site_admin":false},"labels":[{"url":"https://api.github.com/repos/MozillaFoundation/encryption_campaign/labels/Beat%201","name":"Beat 1","color":"207de5"},{"url":"https://api.github.com/repos/MozillaFoundation/encryption_campaign/labels/dev","name":"dev","color":"bfe5bf"},{"url":"https://api.github.com/repos/MozillaFoundation/encryption_campaign/labels/P1","name":"P1","color":"e11d21"}],"state":"closed","locked":false,"assignee":{"login":"stephaniemcv","id":11812272,"avatar_url":"https://avatars.githubusercontent.com/u/11812272?v=3","gravatar_id":"","url":"https://api.github.com/users/stephaniemcv","html_url":"https://github.com/stephaniemcv","followers_url":"https://api.github.com/users/stephaniemcv/followers","following_url":"https://api.github.com/users/stephaniemcv/following{/other_user}","gists_url":"https://api.github.com/users/stephaniemcv/gists{/gist_id}","starred_url":"https://api.github.com/users/stephaniemcv/starred{/owner}{/repo}","subscriptions_url":"https://api.github.com/users/stephaniemcv/subscriptions","organizations_url":"https://api.github.com/users/stephaniemcv/orgs","repos_url":"https://api.github.com/users/stephaniemcv/repos","events_url":"https://api.github.com/users/stephaniemcv/events{/privacy}","received_events_url":"https://api.github.com/users/stephaniemcv/received_events","type":"User","site_admin":false},"milestone":{"url":"https://api.github.com/repos/MozillaFoundation/encryption_campaign/milestones/4","html_url":"https://github.com/MozillaFoundation/encryption_campaign/milestones/January%2029","labels_url":"https://api.github.com/repos/MozillaFoundation/encryption_campaign/milestones/4/labels","id":1502230,"number":4,"title":"January 29","description":"","creator":{"login":"OpenMatt","id":1007376,"avatar_url":"https://avatars.githubusercontent.com/u/1007376?v=3","gravatar_id":"","url":"https://api.github.com/users/OpenMatt","html_url":"https://github.com/OpenMatt","followers_url":"https://api.github.com/users/OpenMatt/followers","following_url":"https://api.github.com/users/OpenMatt/following{/other_user}","gists_url":"https://api.github.com/users/OpenMatt/gists{/gist_id}","starred_url":"https://api.github.com/users/OpenMatt/starred{/owner}{/repo}","subscriptions_url":"https://api.github.com/users/OpenMatt/subscriptions","organizations_url":"https://api.github.com/users/OpenMatt/orgs","repos_url":"https://api.github.com/users/OpenMatt/repos","events_url":"https://api.github.com/users/OpenMatt/events{/privacy}","received_events_url":"https://api.github.com/users/OpenMatt/received_events","type":"User","site_admin":false},"open_issues":22,"closed_issues":12,"state":"open","created_at":"2016-01-12T14:28:57Z","updated_at":"2016-01-29T23:10:22Z","due_on":"2016-01-29T05:00:00Z","closed_at":null},"comments":21,"created_at":"2016-01-15T18:56:50Z","updated_at":"2016-01-29T23:10:22Z","closed_at":"2016-01-29T23:10:22Z","body":"Initial drafts and refined wireframes for the campaign's email templates (taking inspiration from Kristina's work on the Advocacy site):\r\nAdvocacy wireframes:\r\nhttps://mail.google.com/_/scs/mail-static/_/js/k=gmail.main.en.6YeM-53K40k.O/m=m_i,t/am=PiPeQMCcjPuDuMY4gGbpCxT23nt-dpHiJwc8qD9hAIjULQD-b_b_AP4P2ou2UA/rt=h/d=1/t=zcms/rs=AHGWq9A3sBaB6Z1U026wF9Nqhgnzh0lBrw\r\n\r\nThere will be 3 templates for Beat 1 email:\r\n1. Email with video directly embedded and CTA to share\r\n2. Email with text and HTML/CSS CTA button to watch the video on microsite\r\n3. Email with text and gif/ graphic image as a link to the video on microsite\r\n\r\nThere will then be 4 templates to accommodate the varying email lengths and content:\r\n1. Standard email template consisting of text and images\r\n2. Graphic/ image based email\r\n3. Video based email\r\n4. 'Dear Friends'/ personal email from Mark\r\n\r\nLimitations:\r\n* Background color is an option, but background image breaks in many clients\r\n* System fonts only (for HTML text)\r\n* Single column preferably (we can use FF&You grid/modular system if more flexibility is needed)\r\n* max width of email = 600px\r\n* Hero images in templates scale and render more easily than call out images in sidebars\r\n* A simpler design is better for Advocacy because of the need for fast turn around\r\n* Buttons are best for mobile users as text links can be hard to tap\r\n* It may also be helpful to have an alt-text styling guide for when images don't render\r\n\r\ncc @lovegushwa \r\n"}}