{"action":"created","issue":{"url":"https://api.github.com/repos/Secretchronicles/main-website/issues/18","labels_url":"https://api.github.com/repos/Secretchronicles/main-website/issues/18/labels{/name}","comments_url":"https://api.github.com/repos/Secretchronicles/main-website/issues/18/comments","events_url":"https://api.github.com/repos/Secretchronicles/main-website/issues/18/events","html_url":"https://github.com/Secretchronicles/main-website/issues/18","id":127751882,"number":18,"title":"TSC promotion mailing list opt-in page","user":{"login":"Bugsbane","id":401733,"avatar_url":"https://avatars.githubusercontent.com/u/401733?v=3","gravatar_id":"","url":"https://api.github.com/users/Bugsbane","html_url":"https://github.com/Bugsbane","followers_url":"https://api.github.com/users/Bugsbane/followers","following_url":"https://api.github.com/users/Bugsbane/following{/other_user}","gists_url":"https://api.github.com/users/Bugsbane/gists{/gist_id}","starred_url":"https://api.github.com/users/Bugsbane/starred{/owner}{/repo}","subscriptions_url":"https://api.github.com/users/Bugsbane/subscriptions","organizations_url":"https://api.github.com/users/Bugsbane/orgs","repos_url":"https://api.github.com/users/Bugsbane/repos","events_url":"https://api.github.com/users/Bugsbane/events{/privacy}","received_events_url":"https://api.github.com/users/Bugsbane/received_events","type":"User","site_admin":false},"labels":[],"state":"open","locked":false,"assignee":null,"milestone":null,"comments":1,"created_at":"2016-01-20T18:23:44Z","updated_at":"2016-01-20T20:18:16Z","closed_at":null,"body":"To grow the community, we need to grow our reach. That means getting a way to increase the number of people we can stay in touch with about the game. Even in the age of social media, the most effective way to do this is email (you need an email address to join any of these social networks, in the first place, and the social networks are all moving to burying posts that don't pay to be promoted).\r\n\r\nTo build a mailing list though, we really need a landing page which is clean, simple and lets visitors opt in to receiving emails about TSC and gives them an immediate benefit of doing so (5 free bonus tsclevels, not available elsewhere?). Yes, I'm aware of http://lists.secretchronicles.de/ but this is nowhere even close to what I mean. Firstly, I'm not talking about getting people onto lists that include them in every random discussion anyone else on the list might think to post to it. I'm talking about a list where the *only* emails that come from it are official TSC announcements (new versions, news etc). Also I'm thinking of a landing page where the *only* writing on it, is about what they'll receive for signing up and a field to enter (just) their email address. This is how high conversion opt-in pages work. http://lists.secretchronicles.de quite frankly is confusing and offputting to anyone clicking on it who just wants to get project news with a minimum of fuss. It has instructions for all kinds of things they just don't care about.\r\n\r\nI would suggest any of the free to download and use templates from:\r\nhttp://www.leadpages.net/the-ultimate-list-of-free-landing-page-templates/\r\n\r\nThey're basic self contained HTML with some javascript and can be customized and uploaded very easily. I can help with needed graphics / copywriting. The opt-in form would just need to be integrated with wherever we're storing people's email addresses.\r\n\r\nThe nice thing is, when you have one of these pages, instead of needing email opt-in forms all over the site, it's possible to just make simple banner images that link there. Direct marketing research actually shows a higher percentage of people will enter their email when clicking on an image going to an email opt-in page, than if you actually embed an opt-in form all over the place."},"comment":{"url":"https://api.github.com/repos/Secretchronicles/main-website/issues/comments/173347678","html_url":"https://github.com/Secretchronicles/main-website/issues/18#issuecomment-173347678","issue_url":"https://api.github.com/repos/Secretchronicles/main-website/issues/18","id":173347678,"user":{"login":"Quintus","id":156358,"avatar_url":"https://avatars.githubusercontent.com/u/156358?v=3","gravatar_id":"","url":"https://api.github.com/users/Quintus","html_url":"https://github.com/Quintus","followers_url":"https://api.github.com/users/Quintus/followers","following_url":"https://api.github.com/users/Quintus/following{/other_user}","gists_url":"https://api.github.com/users/Quintus/gists{/gist_id}","starred_url":"https://api.github.com/users/Quintus/starred{/owner}{/repo}","subscriptions_url":"https://api.github.com/users/Quintus/subscriptions","organizations_url":"https://api.github.com/users/Quintus/orgs","repos_url":"https://api.github.com/users/Quintus/repos","events_url":"https://api.github.com/users/Quintus/events{/privacy}","received_events_url":"https://api.github.com/users/Quintus/received_events","type":"User","site_admin":false},"created_at":"2016-01-20T20:18:16Z","updated_at":"2016-01-20T20:18:16Z","body":"Bugsbane <notifications@github.com> writes:\n> To grow the community, we need to grow our reach. That means getting a\n> way to increase the number of people we can stay in touch with about\n> the game\n\nLet us for a moment assume your strategy is highly effective and\nhundreds of people sign up for the TSC newsletter. What benefit will\nthis wealth of read-only subscribers give to the TSC project? I have\ndoubts that this will attract more coders or artists to contribute to\nthe project.\n\nThis is not to disagree with your suggestion. It is an honest question I\nhave; I have not yet made up any opinion pro or contra this.\n\n> To build a mailing list though, we really need a landing page […] I'm\n> talking about a list where the *only* emails that come from it are\n> official TSC announcements (new versions, news etc).\n\nThis is technically called an announcement mailinglist (surprise!). I\nhave seen other projects using them. The Postfix project (an SMTP mail\nrelaying daemon) for example provides both an announcement-only\nmailinglist and a discussion mailinglist. I am subscribed only to the\nannouncement mailinglist, because I need to be up-to-date with regard to\nsecurity releases, but I don’t have time to participate in the use and\ndevelopment discussion of Postfix.\n\n> http://lists.secretchronicles.de quite frankly is confusing and\n> offputting to anyone clicking on it who just wants to get project news\n> with a minimum of fuss.\n\nThis is because http://lists.secretchronicles.de is not intended for\ndistributing project news. The site gives instructions on how to\nsubscribe to the developer discussion mailinglist. You are only expected\nto read that page if you want to actively contribute to the\nproject. tsc-devel as such is intended to be a place for discussion, not\nfor bare announcements.\n\nThe official way to distribute read-only news about TSC currently is the\nRSS feed on the main website. I would be okay with adding an\nannouncement-only newsletter for that purpose, as long as the RSS feed\ncontinues to exist.\n\n> I would suggest any of the free to download and use templates from:\n> http://www.leadpages.net/the-ultimate-list-of-free-landing-page-templates/\n\nThey indeed look nice.\n\nVale,\nQuintus\n\n-- \n#!/sbin/quintus\nBlog: http://www.guelkerdev.de\n\nGnuPG key: F1D8799FBCC8BC4F\n"}}