{"action":"created","comment":{"url":"https://api.github.com/repos/mozilla-partners/pocket/pulls/comments/78993818","id":78993818,"diff_hunk":"@@ -2,19 +2,31 @@\n \t<h2 class=\"pkt_ext_logo\">Pocket</h2>\n \t<p class=\"pkt_ext_tagline\">{{tagline}}</p>\n \t{{#if showlearnmore}}\n-\t<p class=\"pkt_ext_learnmorecontainer\"><a class=\"pkt_ext_learnmore\" href=\"https://{{pockethost}}?s=ffi&t=learnmore&v={{variant}}\" target=\"_blank\">{{learnmore}}</a></p>\n+\t\t{{#if controlvariant}}\n+\t\t\t<p class=\"pkt_ext_learnmorecontainer\"><a class=\"pkt_ext_learnmore\" href=\"https://{{pockethost}}/firefox_learnmore?s=ffi&t=learnmore&tv=panel_control&v={{variant}}\" target=\"_blank\">{{learnmore}}</a></p>\n+\t\t{{else}}\n+\t\t\t<p class=\"pkt_ext_learnmorecontainer\"><a class=\"pkt_ext_learnmore\" href=\"https://{{pockethost}}/firefox_learnmore?s=ffi&t=learnmore&tv=panel_tryit&v={{variant}}\" target=\"_blank\">{{learnmore}}</a></p>\n+\t\t{{/if}}\n \t{{else}}\n \t<p class=\"pkt_ext_learnmorecontainer\"><a class=\"pkt_ext_learnmore pkt_ext_learnmoreinactive\" href=\"#\">{{learnmore}}</a></p>\n \t{{/if}}\n \t<div class=\"pkt_ext_introimg\"></div>\n </div>\n <div class=\"pkt_ext_signupdetail pkt_ext_signupdetail_hero\">\n-\t<h4>{{signuptosave}}</h4>\n \t{{#if fxasignedin}}\n+\t<h4>{{signuptosave}}</h4>","path":"content/panels/tmpl/signup_shell.handlebars","position":18,"original_position":18,"commit_id":"170ba2f9568307c412a6bf6f462b0649b9c70ad6","original_commit_id":"170ba2f9568307c412a6bf6f462b0649b9c70ad6","user":{"login":"gijsk","id":375983,"avatar_url":"https://avatars.githubusercontent.com/u/375983?v=3","gravatar_id":"","url":"https://api.github.com/users/gijsk","html_url":"https://github.com/gijsk","followers_url":"https://api.github.com/users/gijsk/followers","following_url":"https://api.github.com/users/gijsk/following{/other_user}","gists_url":"https://api.github.com/users/gijsk/gists{/gist_id}","starred_url":"https://api.github.com/users/gijsk/starred{/owner}{/repo}","subscriptions_url":"https://api.github.com/users/gijsk/subscriptions","organizations_url":"https://api.github.com/users/gijsk/orgs","repos_url":"https://api.github.com/users/gijsk/repos","events_url":"https://api.github.com/users/gijsk/events{/privacy}","received_events_url":"https://api.github.com/users/gijsk/received_events","type":"User","site_admin":false},"body":"I'm not familiar with handlebars, or with these variables, but this structure:\r\n```\r\n{{#if fxasignedin}}\r\n<h4>{{signuptosave}}</h4>\r\n```\r\n\r\ndoesn't make a lot of sense. If we're signed in, why would the user need to be signing up/in?","created_at":"2016-09-15T15:36:02Z","updated_at":"2016-09-15T15:41:03Z","html_url":"https://github.com/mozilla-partners/pocket/pull/6#discussion_r78993818","pull_request_url":"https://api.github.com/repos/mozilla-partners/pocket/pulls/6","_links":{"self":{"href":"https://api.github.com/repos/mozilla-partners/pocket/pulls/comments/78993818"},"html":{"href":"https://github.com/mozilla-partners/pocket/pull/6#discussion_r78993818"},"pull_request":{"href":"https://api.github.com/repos/mozilla-partners/pocket/pulls/6"}}},"pull_request":{"url":"https://api.github.com/repos/mozilla-partners/pocket/pulls/6","id":85318650,"html_url":"https://github.com/mozilla-partners/pocket/pull/6","diff_url":"https://github.com/mozilla-partners/pocket/pull/6.diff","patch_url":"https://github.com/mozilla-partners/pocket/pull/6.patch","issue_url":"https://api.github.com/repos/mozilla-partners/pocket/issues/6","number":6,"state":"open","locked":false,"title":"Expanding Test Variants in Pocket Panel Signups","user":{"login":"collectedmind","id":16119672,"avatar_url":"https://avatars.githubusercontent.com/u/16119672?v=3","gravatar_id":"","url":"https://api.github.com/users/collectedmind","html_url":"https://github.com/collectedmind","followers_url":"https://api.github.com/users/collectedmind/followers","following_url":"https://api.github.com/users/collectedmind/following{/other_user}","gists_url":"https://api.github.com/users/collectedmind/gists{/gist_id}","starred_url":"https://api.github.com/users/collectedmind/starred{/owner}{/repo}","subscriptions_url":"https://api.github.com/users/collectedmind/subscriptions","organizations_url":"https://api.github.com/users/collectedmind/orgs","repos_url":"https://api.github.com/users/collectedmind/repos","events_url":"https://api.github.com/users/collectedmind/events{/privacy}","received_events_url":"https://api.github.com/users/collectedmind/received_events","type":"User","site_admin":false},"body":"**Background**\r\nWith the current version of the add-on, we are sending 10% of logged out users that clicked on the pocket add-on button directly to our \"Learn More\" page (https://getpocket.com/firefox_learnmore). On that \"Learn More\" page, we tested a version of the call to action that allowed users to use Pocket without having to signup for an account with a single \"Try it Now\" button. We found that this version converted users nearly twice as much when compared with the traditional signup / login call to action. Later in the experience users are encouraged to add their email/password if they want to use additional functionality such as use the mobile apps or share saved content with friends.\r\n\r\nAdditionally, we found that people converted, again, almost twice as much from the panel that pops-up after clicking on the add-on button while being logged-out, compared to when we sent them to that \"Learn More\" page with the same signup / login options.\r\n\r\n**Updates to the Add-on**\r\nGiven these findings, we’ve moved this new ability for users to use Pocket without an account e.g. the \"Try it Now” button, directly into the panel that pops-up when logged-out users click on the add-on button. This will reduce friction, allow 3-4x more users to benefit from the add-on, and make the Pocket integration feel more native to Firefox.\r\n\r\nThis new version makes the new Try It option the default, but in order to confirm the results hold true in the panel version, we still have a small test cohort using the “old” sign-up first version. The 3 variants are:\r\n\r\n1. Show the traditional login/signup panel for 20% of logged-out users that click on the add-on button.\r\n2. Show the panel that allows users to use Pocket without an account (\"Try it Now\" version) to 70% of logged-out users that click on the add-on button.\r\n3. Continue to send 10% of people directly to the \"Learn More\" page after clicking on the button.\r\n\r\n**Testing**\r\nYou can test the 3 variations by logging out of Pocket, then changing the “extensions.pocket.settings.test.panelSignUp” setting in about:config to one of the following values:\r\n\r\n- “Control” = old sign-up panel\r\n- “v1” = new try it now panel\r\n- “v2” = opens to learn more 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