{"action":"opened","issue":{"url":"https://api.github.com/repos/codefordenver/shelter-availability/issues/6","repository_url":"https://api.github.com/repos/codefordenver/shelter-availability","labels_url":"https://api.github.com/repos/codefordenver/shelter-availability/issues/6/labels{/name}","comments_url":"https://api.github.com/repos/codefordenver/shelter-availability/issues/6/comments","events_url":"https://api.github.com/repos/codefordenver/shelter-availability/issues/6/events","html_url":"https://github.com/codefordenver/shelter-availability/issues/6","id":162587474,"number":6,"title":"What Makes Your Solution Different?","user":{"login":"wdoug","id":5432102,"avatar_url":"https://avatars.githubusercontent.com/u/5432102?v=3","gravatar_id":"","url":"https://api.github.com/users/wdoug","html_url":"https://github.com/wdoug","followers_url":"https://api.github.com/users/wdoug/followers","following_url":"https://api.github.com/users/wdoug/following{/other_user}","gists_url":"https://api.github.com/users/wdoug/gists{/gist_id}","starred_url":"https://api.github.com/users/wdoug/starred{/owner}{/repo}","subscriptions_url":"https://api.github.com/users/wdoug/subscriptions","organizations_url":"https://api.github.com/users/wdoug/orgs","repos_url":"https://api.github.com/users/wdoug/repos","events_url":"https://api.github.com/users/wdoug/events{/privacy}","received_events_url":"https://api.github.com/users/wdoug/received_events","type":"User","site_admin":false},"labels":[{"url":"https://api.github.com/repos/codefordenver/shelter-availability/labels/sprint%202","name":"sprint 2","color":"bba3d0"}],"state":"open","locked":false,"assignee":null,"assignees":[],"milestone":null,"comments":0,"created_at":"2016-06-28T02:10:11Z","updated_at":"2016-06-28T02:10:11Z","closed_at":null,"body":"### What is your Unique Value Proposition?\n\nFill in Box 3, the \"Unique Value Proposition.\"\n\n![leancanvas-box3](https://cloud.githubusercontent.com/assets/100216/12663596/cd50f72e-c5e6-11e5-8d40-4daeaf0365a3.png)\n\n#### What is a UVP? \nYour unique value proposition is the promise you're making to your customer that's compelling enough for them to jump on board.\n\n#### Writing a UVP\nHere are two suggested formats: \n\n1) Ask yourself: \"If I solve *the problem* `[by doing this]` for *my customer*, is that compelling?\" \n\nWhen you can substitute `[by doing this]` with something compelling, that's the Unique Value Proposition you're proposing.\n\n2) Complete the statement: \"I can promise [the customer in Box 1] who faces [the problem in Box 2] that I can give them [unique value proposition in Box 3].\"\n\nLastly, don't forget to fill out the `High Level Concept`! This serves as a clear way to describe who you are. For Uber, this would be \"Order a taxi with your phone.\" It can also be an 'x for y' concept like \"Instagram for Pet Lovers.\""}}
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