how much money is it? are they profiting from it and saying they are not profiting from it? pharmaceutical funding the fsmb foundation developed responsible opioid prescribing: a physician's guide, a book written by scott m. fishman, that translates the fsmb's model policy for the use of controlled substances for the treatment of pain into pragmatic implementation strategies for risk reduction of addiction, abuse and diversion, patient education and monitoring. in february 2012, medpage today revealed that the fsmb sought $100,000 in funding from purdue pharma to pay for the printing and distribution costs of the book.