e-liquid used or more specifically to the nicotine in the product. however, in most countries, worldwide restrictions on tobacco advertising are active. before may 20, 2016, european regulations advised "to adopt a restrictive approach to advertising electronic cigarettes and refill containers." following the eu tobacco product directive, which became effective on may 20, 2016, advertisements or promotions for tobacco products, including e-cigarettes, are no longer permitted. the advertising standards authority banned two e-lites e-cigarette advertisements and an e-cigarette television advertisement by skycig (now known as blu ecigs or simply blu) in 2013. the e-lites e-cigarette advertisements on television and radio were banned in 2013 because they did not make it evident that the product delivered nicotine. the advertising standards authority stated that the three advertisements did not clearly indicate that nicotine is used in the products. in 2014, the advertising standards authority banned a ten motives television advertisement for e-cigarettes for making unproven health claims. the advertising standards authority determined that additional evidence provided by ten motives that they reviewed did not support that vaping or for their products explicitly as being safer than traditional cigarettes. the advertising standards authority came to the conclusion that the statements "the healthier smoking alternative" and "you can still enjoy smoking without worrying about the effects on your health" were not accurate. in 2014, the advertising standards authority banned a vype television advertisement for e-cigarettes because it potentially promoted vaping as a way to quit smoking. the advertising standards authority determined that the statements "pure satisfaction for smokers" and "experience the breakthrough" were likely to be construed as meaning smokers could get satisfaction from vaping rather than cigarette smoking. revised advertising regulations for e-cigarettes in the uk were announced in october 2014. in 2014, the advertising standards authority banned a vip television advertisement for e-cigarettes for its possibility of glamorizing smoking. in 2015, the advertising standards authority banned a mirage cigarettes television advertisement for e-cigarettes for appearing to promote tobacco use. the advertising standards authority banned a billboard advertisement in the uk that depicted santa claus using an e-cigarette, because they determined the advertisement may appeal to individuals who are under 18. a billboard advertisement with an elf as well as another with a gingerbread man, also advertised in the uk in december 2016, were also banned by the advertising standards authority. it is against the law in the uk to advertise e-cigarettes that would likely be appealing to those below 18. in august 2019, the advertising standards authority banned a diamond mist eliquids advertisement in the uk that suggested olympic athlete mo farah endorsed the product. canada in late november 2015, bill 44 was passed by the national assembly, which regulates e-cigarettes as tobacco products in quebec, canada. it bans using e-cigarettes in vape shops, bans indoor displays and advertising, and bans sales on their websites. canada-wide in 2014, e-cigarettes were technically illegal to sell or advertise, as no nicotine-containing e-cigarettes are not regulated by health canada, but this is generally unenforced and they are commonly available for sale canada-wide. in november 2016, health canada announced plans to regulate e-cigarette products. "the new federal legislation will deal with areas of federal responsibility, such as advertising and promotion, packaging, the product itself, use in federally regulated workplaces and public places," rob cunningham, a top policy analyst at the canadian cancer society, stated in 2016. on may 23, 2018, bill s-5 introduced regulations for e-cigarettes and other tobacco products. it does not allow the promotion of e-cigarettes that are enticing to youth. this includes enticing flavors such as dessert flavors. it bans the advertising of e-cigarettes as a lifestyle product. there are restrictions on various kinds of e-cigarette promotions, which include sponsorships and celebrity endorsements. advertisement bans following concerns over cases of vaping-induced lung illness and deaths in the us in 2019, cnn no longer accepts advertisements from vaping companies. cbs, warnermedia, and viacom have also stopped accepting advertisements from vaping companies. "given warnings from the cdc, the ama and the american lung association to consumers, our company has revised its policies regarding e-cigarette advertising, and will no longer accept advertising for this category. we will continue to monitor the investigations by relevant medical agencies and may re-evaluate our position as new facts come to light," a warnermedia representative told to cnbc. gallery e-cigarette related images and media various types of e-cigarettes. exterior view of a vape shop. e-cigarette marketing sign. vaping trick known as the dragon. e-cigarette users blowing a cloud of aerosol (vapor). tobacco product use among high school students – 2018. high school e-cigarette users are using them more often. advertising plus flavors equals youth e-cigarette use. increase in youth e-cigarette use happened at same time as increased juul sales. e-liquids that resemble food products. youth vaping risks. nicotine and the human brain. a nicotine-free vape is not a worry-free vape. bibliography "who report on the global tobacco epidemic, 2019" (pdf). world health organization who. july 2019. pp. 1–209. stratton, kathleen; kwan, leslie y.; eaton, david l. (january 2018). public health consequences of e-cigarettes (pdf). national academies of sciences, engineering, and medicine. national academies press. pp. 1–774. doi:10.17226/24952. isbn 978-0-309-46834-3. pmid 29894118. "electronic nicotine delivery systems and electronic non-nicotine delivery systems (ends/ennds)" (pdf). world health organization. august 2016. pp. 1–11. "e-cigarette use among youth and young adults: a report of the surgeon general" (pdf). united states department of health and human services. surgeon general of the united states. 2016. pp. 1–298. this article incorporates text from this source, which is in the public domain. wilder, natalie; daley, claire; sugarman, jane; partridge, james (april 2016). "nicotine without smoke: tobacco harm reduction". royal college of physicians. uk. pp. 1–191. "state health officer's report on e-cigarettes: a community health threat" (pdf). california tobacco control program. california department of public health. january 2015. pp. 1–21. this article incorporates text from this source, which is in the public domain. linda bauld; kathryn angus; marisa de andrade (may 2014). "e-cigarette uptake and marketing" (pdf). public health england. uk. pp. 1–19. "electronic nicotine delivery systems" (pdf). world health organization. 21 july 2014. pp. 1–13. marisa de andrade; gerard hastings; kathryn angus; diane dixon; richard purves (november 2013). "the marketing of electronic cigarettes in the uk" (pdf). cancer research uk. pp. 1–103.