global initiative for asthma global initiative for asthma the global initiative for asthma (gina) is a medical guidelines organisation which works with public health officials and health care professionals globally to reduce asthma prevalence, morbidity, and mortality. gina was launched in 1993 as a collaboration between national heart, lung, and blood institute, national institutes of health, and the world health organization. work gina conducts continuous review of scientific publications on asthma and is a leader in disseminating information about the care of patients with asthma. gina publishes resources such as evidence-based guidelines for asthma management, and runs special events such as world asthma day. gina's guidelines, revised each year, are used by clinicians worldwide.