fibrimex derives from porcine or bovine blood. according to the manufacturer it can be used to produce new kinds of mixed meats (for example combining beef and fish seamlessly). the manufacturer also states that it can be used to combine whole muscle meat, form and portion these, thus cutting down on production costs without a loss in quality. general secretary jan bertoft of swedish consumers' association has stated that "there is danger of misleading the consumers since there is no way to tell this reconstituted meat from real meat".