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 Back in July, Air France announced plans to launch an airline that specifically targets millennials, raising the question of what, exactly, that actually means. Well today, Air France shared some new details: “Joon” will offer young folks various lifestyle innovations, like surprise destinations, “Airbnb experiences,” and VR headsets for in-flight entertainment. 
  
  
  
 There’s a whole cottage industry dedicated to bemoaning all the ways millennials are failing to do the crap their parents did while they flushed the world down the toilet. Meanwhile, businesses understand that they have to find new ways to appeal to this demographic that represents over a quarter of the population in the US, according to the last census. So what do these mysterious, diverse, and lazy people want? If Joon is correct, they just want what other generations want, but they want it to be a little bit different. 
  
 Millennials may be savvier about sleazy branding tactics, but they also obsessively follow the lives of minor-celebrities on Snapchat in order to feel like they’re living the high life. According to a release from Joon, flyers will get a taste of that boutique lifestyle because Joon isn’t just an airline, it’s “a fashion brand, a rooftop bar, an entertainment channel, a personal assistant … and Joon does flying too!” 
  
  
  
 Let’s break this down: 
  
 Joon is a fashion brand because the flight attendants will wear an electric blue uniform that reflects a “chic sportswear look.” It’s kind of like the stylish and colorful uniforms worn by the attendants of PanAm in the 1960s. 
  
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 It’s a “rooftop bar” because it will offer some food (20 percent organic options) and beverages (some of them infused with vitamins). The bar does not seem to be on the roof of the airplane, but the plane itself will fly above all roofs. 
  
 It’s an “entertainment channel” because you can stream movies and shows on a laptop, smartphone, or tablet. It’s kind of like that weird screen in the back of the seat that airlines for old people usually have, but in this case, you bring your own screen. Don’t have your own screen? That’s where the AlloSky Virtual Reality Headset comes in. 
  
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 Announced today at the Apex Expo in California, Joon’s headset was designed by Allomind and is being positioned as a lightweight personal theater. It features two 1080p micro-OLED displays working in tandem to, apparently, give the illusion that you’re watching a ten-foot screen. If you have a travel companion, you can sync your feeds and watch simultaneously. 
  
 Last, but not least, Joon is a “personal assistant” because it offers services like the option to rent out your car to strangers while you’re gone through TravelCar, get tourism advice from Airbnb operators, be forced into traveling to a random destination through Waynabox, and crowdfunding your airfare through Paper Plane, a service that hasn’t debuted yet. 
  
 As a millennial, I can report that this is all fine. It’s fine. I’ll probably get nauseous using VR on a plane. I would never use most of these services—I don’t care. And I can’t afford to hit any of Joon’s destinations anyway. If an airline really wants to appeal to millennials, they should offer frequent flyer miles for racking up student loan debt. You can “discover the spirit of Joon” in this Old Navy-meets-iPod promotional video below. 
  
 [Joon via The Next Web] ||||| One day a well-meaning Air France operative came up with a brilliant idea: a low-cost subsidiary airline for millennials. 
  
 SEE ALSO: Passenger holding a baby gets punched trying to board a plane 
  
 There's nothing extremely new or groundbreaking in that. Airlines have been targeting millennials since, well, the term millennials was first used to design a specifically global, urban, travel-minded generation that obsessively posts pictures of avocado on toast on Instagram. 
  
 But any marketing campaign focusing on Generation Y, or those born after 1980, is going to inevitably pigeonhole millions of people into a few, damning stereotypes while carefully avoiding the real problems they face, namely "the perfect storm of debt, housing and joblessness," as The Guardian put it. 
  
 Enter our Air France operative. One must wonder whether they deliberately stuffed their pitch for a spin-off "airline for millennials" with all the tired cliches they could find. Seriously though. It's so cringeworthy that it seems like a B-rate parody of a Wes Anderson movie. 
  
 The airline is called "Joon" (inspired by K-Pop perhaps?) and it has a pervasive, irritating, Instagram-friendly electric blue design. It's literally everywhere, from the plane seats to the incredibly fashionable, Navy-style outfits — "chic sportswear look" — worn by the two members of the cabin crew dancing La La Land-French-style in the promotional video: 
  
 But there's more. 
  
 "Joon is a fashion brand, a rooftop bar, an entertainment channel, a personal assistant … and Joon does flying too!" says the press release, which underestimates millennials ability to see behind the buzzwords. 
  
 From 1 December 2017, Joon will run flights, starting from 39 euros one way, to various European destinations, including Barcelona and Berlin. 
  
 Image: airfrance 
  
 Did we mention that Joon is "a rooftop bar" — offering organic treats and vitamin-filled fruit juices — and an entertainment channel, which allows to "access in-flight streaming, on their own smartphone, tablet or laptop." What's on offer in Joon entertainment channel? RedBullTV and Viceland (because that's what all millennials watch....isn't it?) 
  
 Naturally, everyone would love to get that perfectly ripe organic avocado while watching Action Bronson on Viceland. It's just ridiculously amusing that this perfectly fits the image of the stereotypical millennial in the eye of a marketing genius. 
  
 Joon's personal assistant also comes straight from an academic study on Generation Y — you can even get tourism advice form Airbnb. 
  
 Image: AIRFRANCE 
  
 But perhaps the most head-scratching, face-palming feature is the "AlloSky Virtual Reality Headset". That is, VR headsets for your in-flight escapism. 
  
 Here's the description of the feature: 
  
 The AlloSky Virtual Reality Headset will be available to Business customers on long-haul flights in collaboration with SkyLights. This new generation headset provides several innovations such as a high-definition screen and a diopter correction to adapt to everyone’s eyes. It can be connected individually to each seat. 
  
 So let us get this right: AirFrance believes debt-ridden, job-seeking millennials are going to purchase a blisteringly expensive Business class ticket to satisfy their obsessive thirst for VR because, you know, they're so geeky that everything techie must appeal them! 
  
 Bad news — some already believe that VR is so dead. 
  
 Oh dear. ||||| With a buzzword-filled press release buzzwords and a cliched video, Air France introduced its new low-fare branded targeted at millennial travelers on Monday, hoping it will help it compete against upstarts like Norwegian Air and similar airlines-within-airlines such as Level, owned by British Airways’ parent company. 
  
 Air France’s entrant, called Joon, will begin flying in December from Paris to Barcelona, Berlin, Lisbon and Porto. It will fly long haul next summer to Fortaleza in Brazil and Mahé in the Seychelles. By 2020, Joon should have 28 aircraft, including 10 long-haul Airbus jets, so it should announce further expansion soon. 
  
 What Air France is trying is not a new concept. Several carriers have launched airlines-within-airlines in the past two decades to try to thwart competitors and attract new market segments. And though many have failed — United Airlines once created a carrier called “Ted” with hipper branding, while Delta Air Lines did something similar with Song — some recent attempts have been reasonably successful. 
  
 In 2013, Air Canada launched Rouge, using it to compete with low-cost-carriers within North America and to Europe. Its cabin crew are paid less than Air Canada’s, and its flight attendants wear trendy hats. 
  
 Earlier this year, International Airlines Group, or IAG, owner of British Airways, Iberia Airlines and Aer Lingus, created a low-cost airline called Level flying long-haul routes from Barcelona to Oakland, Los Angeles and other destinations. At a conference this week, Willie Walsh, IAG’s CEO, said Level was attracting customers who might not have flown the company’s airlines before. 
  
 Often, the brands help a legacy carrier make money in markets that might not support regular flights from a full-service airline with high costs. 
  
 Obsessed with Being Cool 
  
 Big airlines often try to position the new entry as cooler than the parent brand. But in its vigor to attract new customers, Air France is taking its Joon’s branding strategy further than most legacy carriers. 
  
 In its release Monday, it said, “Joon is a fashion brand, a rooftop bar, an entertainment channel, a personal assistant … and Joon does flying too!” 
  
 It’s a fancy way of saying Joon will be like most other low-cost airline, including Norwegian, which flies to New York and Los Angeles from Paris. Its major difference will come with its business class cabin, as many low-cost airlines only have economy and premium economy. 
  
 Joon’s “rooftop bar” will come economy class, where it’ll charge for food though it promises 60 “tasty treats,” about a third of which will be organic. Sodas, beer and wine will cost money, but water, juices, coffee and tea will be free. 
  
 Its “entertainment channel” will be called “YouJoon.” Planes will not have seatback screens, but passengers may stream movies and television programs from onboard server to their phones, tablets and laptops. 
  
 As for being a “personal assistant,” Air France said Joon will have several partnerships with other travel companies, including Airbnb Experiences. Passengers may book tours at their destinations using the platform. 
  
 The fashion element, meanwhile, comes from flight attendant uniforms. “The uniform is made up of classic and modern garments, with slimline trousers, sneakers, redesigned sailor stripes and a sleeveless quilted jacket,” the airline said. 
  
 In a blog post in July, Brett Snyder, an industry analyst, said he doubts Joon will be successful. One problem, he said, is that Joon likely will take over routes that have not been profitable for Air France. But Snyder said he’s not sure the new brand will have more luck. 
  
 “Words cannot describe how much I hate this entire thing from start to finish,” he said. “Air France appears to have just given up and told a group of clueless consultants to do whatever they wanted. The end result is an airline with a highly questionable business plan… but one with a ‘punchy’ name.” 
  
 Here’s the video Air France produced to celebrate what it calls its “Little Sister.” |||||
A new airline is boasting of virtual reality headsets and vitamin-enriched fruit juices aboard its flights in an effort to appeal to millennials—or rather "the stereotypical millennial," notes Mashable. Air France has launched the airline Joon, which will begin offering cheap European flights in December and longer flights to Brazil and the Seychelles next summer. And if millennials are big fans of buzzwords and cliches, Joon might just prove successful, reports Skift. According to a release, Joon is not only an airline but "a rooftop bar" because it will serve organic beverages, "a personal assistant" because it partners with travel companies like Airbnb, and "a fashion brand" because employees will wear "slimline trousers, sneakers, redesigned sailor stripes, and a sleeveless quilted jacket." Rhett Jones' take: Who cares? "If an airline really wants to appeal to millennials, they should offer frequent flyer miles for racking up student loan debt," he writes at Gizmodo.