In this task, you are given a text of many news articles seperated by special token "|||||". Your task is to summarize them.

“We’re ready for Nemo,” the Twitter account for the New York City mayor Michael Bloomberg asserted on Thursday before listing all the tools at the city’s disposal for the blizzard that is bearing down on the Northeast. 
  
 Wait — Nemo? 
  
 Yes, The Weather Channel’s new names for winter storms are catching on, much to the chagrin of the National Weather Service, which has advised its forecasters not to follow the channel’s lead. But some airlines, governors’ offices and media outlets are all playing along, publishing advisories with the Nemo name. 
  
 Seriously, though. Nemo? 
  
 So far this winter weather season, The Weather Channel has bestowed storms with names like Athena, Caesar, Freyr, Iago, and Kahn. This one — bringing to mind the adorable orange fishie in the Disney/Pixar film “Finding Nemo” — is the funniest yet. The jokes are flying as fast as the snow is forecast to fall. “They have named this new Nor’easter Nemo. I am not looking for it,” wrote the actor and comedian Albert Brooks on Twitter. 
  
 “Nemo” — if we can call it that, for the purposes of this article — was one of the top nationwide trends on Twitter on Friday. There’s been a spike in Google searches of the term, too. It’s a rather incongruous name, given that the impending blizzard is likely to be the biggest such storm that the Northeast has seen in several years. But “Jaws” isn’t a possibility; The Weather Channel isn’t weighing a name change. The winter storm names were all announced last November and are assigned in alphabetical order. 
  
 Besides, “Nemo is a Latin word,” explained Bryan Norcross, the channel meteorologist who helped conceive the storm-naming last year. The word means “no one” or “no man.” He said that derivation, not “Finding Nemo,” was part of the inspiration for the name. 
  
 Captain Nemo, the famous Jules Verne character from “Twenty Thousand Leagues Under the Sea,” also came up when the channel was brainstorming. “Captain Nemo was a pretty tough, fierce guy,” Mr. Norcross said. 
  
 Many reporters and weather experts continue to roll their eyes at the channel’s storm-naming, just as they did when the plan was announced last November. It’s widely viewed as a marketing ploy, even though some skeptics admit that the names help raise awareness about storms. On Thursday, a National Weather Service spokesman reiterated, “We never have, nor do we have any plans to consider naming winter storms.” 
  
 Mr. Norcross, for his part, said “the names are working well.” 
  
 “We expected that some people would pick it up because there’s a common sense aspect to this,” he said, adding that “in Europe they’ve been naming storms for over fifty years.” 
  
 This blizzard is the 14th named storm by the channel. “We’re a little ahead of our expectations,” Mr. Norcross said. “There have been a number of intense but fairly short-lived storms this year, unlike last year where we figure we would have only named about seven. Each season is different.” 
  
 He mentioned another common-sense reason for the names: “The fact is that Twitter needs a hashtag.” 
  
 For the record, the channel’s next names are Orko, Plato and Q. On Friday morning The Weather Channel declared that Orko had been born: it will affect North Dakota, South Dakota, Nebraska and Minnesota this weekend. ||||| While everyone from Mayor Bloomberg to Twitter has settled on a decidedly unthreatening name — Nemo — for this weekend's blizzard, other members of the weather community have notably left the Disney title out of their coverage. AccuWeather calls it a "major winter storm," as does the National Weather Service, and various network forecasters have followed suit. (Update: One local Connecticut station has gone rogue, calling it "Charlotte.) And that choice is not accidental, AccuWeather senior meteorologist Tom Kines confirmed to The Atlantic Wire. The National Weather Service has a similar policy, a spokesperson told us, after thoroughly debunking the Finding Nemo origin in The New York Times. Threatening as they actually may be, snowstorms aren't hurricanes — and just because The Weather Channel started naming them doesn't mean that's proper meteorology. 
  
 This isn't some sort of meteorological oneupmanship. AccuWeather and other services don't play along with the new name game, says Kines, because the practice "confuses people." Unlike a hurricane, which affects everything in its path, a winter storm's wrath doesn't have the same certain doom. "The National Weather Service does not name winter storms because a winter storm's impact can vary from one location to another, and storms can weaken and redevelop, making it difficult to define where one ends and another begins," National Weather Service spokesperson Susan Buchanan told The Wire. 
  
 Which is all a fancy, weatherman kind of way to say that everyone except The Weather Channel — which was called out for its preparation alarmism on Thursday — is trying to avoid panic. If you live in, say, Pennsylvania, there's no need to do brace for conditions as bad as those in Massachusetts. "For southern New England this is a horrific storm," AccuWeather's Kines says. "For them it will be 18-24 inches of snow with very, very strong winds. For other places that were in its path it didn't do that." 
  
 Since The Weather Channel first announced its storm naming plan last fall, many other forecasters have called it a dangerous ratings ploy — and they still do. "The Weather Channel probably names the storms because it gets the publicity," Kines said today. The Weather Channel is a privately owned weather service, which relies on page views and a massive TV audience during storms. And for better or worse, it's working — Nemo is already the headline of choice heading into the weekend, and #Nemo is trending on Twitter across the Northeast. 
  
 It's no surprise, then, that The Weather Channel is not backing down. "The names are working well," Bryan Norcross, the man who devised the whole system, told the Times's Brian Stelter. "We expected that some people would pick it up because there's a common sense aspect to this," he added. Or maybe they're picking it up because of The Weather Channel's aggressive promotion of the name on its homepage and Twitter feed — not a tweet gets posted without the #Nemo tag: 
  
 The popularity, however, doesn't quite speak to the public safety of The Weather Channel's storm-branding campaign. The Weather Channel has not responded to a request for comment for this story, but here are some decidedly useful meteorologists to follow in the meantime. 
  
 Update, 2:00 p.m.: For the record, The Weather Channel does not think that naming winter storms is confusing. "I haven't seen evidence of that, and instinctively it doesn't feel like that," Norcross, the channel's meteorologist who helped develop the naming system, told The Atlantic Wire this afternoon. "Either people know what we're talking about — we're talking about the storm that is heading toward the Northeast — or the other reaction is that they ask, What does that mean? Asking what that means is really what we want." 
  
 If The Weather Channel is trying to induce that kind of curiosity, though, it's also trying to get people to turn on The Weather Channel or visit its website, right? "You're going to have to have a hashtag," Norcross added. And why not have one picked out by The Weather Channel? 
  
 AccuWeather doesn't like the idea, Norcross suspects, because they're a competitor: "I wouldnt really expect them to embrace it." 
  
 But just because social-media marketing inspired the new naming convention doesn't mean the process itself doesn't have merit. Just like hurricanes, which have to meet a certain wind speed threshold to get a name, TWC came up with a storm naming metric. "We look at the forecast within three days, and if there is a forecast for a storm that will be disruptive, then we go ahead and name it," Norcross told The Atlantic Wire. "It's not based on what the storm is doing at this moment — it's based on what the analysis says." 
  
 Want to add to this story? Let us know in comments or send an email to the author at rgreenfield at theatlantic dot com. You can share ideas for stories on the Open Wire. ||||| During the upcoming 2012-13 winter season The Weather Channel will name noteworthy winter storms. Our goal is to better communicate the threat and the timing of the significant impacts that accompany these events. The fact is, a storm with a name is easier to follow, which will mean fewer surprises and more preparation. 
  
 Naming Winter Storms 
  
 Hurricanes and tropical storms have been given names since the 1940s. In the late 1800s, tropical systems near Australia were named as well. Weather systems, including winter storms, have been named in Europe since the 1950s. Important dividends have resulted from attaching names to these storms: 
  
 Naming a storm raises awareness. 
  
 Attaching a name makes it much easier to follow a weather system’s progress. 
  
 A storm with a name takes on a personality all its own, which adds to awareness. 
  
 In today’s social media world, a name makes it much easier to reference in communication. 
  
 A named storm is easier to remember and refer to in the future. 
  
  
  
 (MORE: Check Out the New Storm Names for the 2012-2013 Season) 
  
 The question then begs to ask “Why aren’t winter storms named?” In fact, in Europe the naming of weather systems has been going on for a long time. Here in the U.S., summer time storms including thunderstorms and tornadoes occur on such a small time and space scale that there would be little benefit and much confusion trying to attach names to them. However, winter weather is different. Winter storms occur on a time and space scale that is similar to tropical systems. 
  
 In fact, historically many major winter storms have been named during or after the event has occurred. Examples include “The President’s Day Storm” and “Snowmageddon.” Yet, until now, there has been no organized naming system for these storms before they impact population centers. 
  
 “ Naming winter storms will raise awareness, which will lead to more pro-active efforts to plan ahead, resulting in less impact on the public overall. ” Tom Niziol Naming winter storms will raise awareness, which will lead to more pro-active efforts to plan ahead, resulting in less impact on the public overall. 
  
 One of the reasons this may be true is that there is no national center, such as the National Hurricane Center, to coordinate and communicate information on a multi-state scale to cover such big events. The National Centers for Environmental Prediction’s Hydrometeorological Prediction Center (HPC) does issue discussions and snowfall forecasts on a national scale but it does not fill the same role as the NHC in naming storms. Therefore, it would be a great benefit for a partner in the weather industry to take on the responsibility of developing a new concept. 
  
 This is where a world-class organization such as The Weather Channel will play a significant role. We have the meteorological ability, support and technology to provide the same level of reporting for winter storms that we have done for years with tropical weather systems. 
  
 In addition to providing information about significant winter storms by referring to them by name, the name itself will make communication and information sharing in the constantly expanding world of social media much easier. As an example, hash tagging a storm based on its name will provide a one-stop shop to exchange all of the latest information on the impending high-impact weather system. 
  
  
  
 (MORE: Jim Cantore's Famous "Thunder Snow" Video | Remembering Snowtober 2011) 
  
 There will be many differences from the “tropical model” for naming winter storms. Unlike tropical systems, winter weather takes place at latitudes under extreme energy and forcing from the atmosphere. 
  
 Often a weather system that is expected to strike a metropolitan area three days from now has not even completely formed in the atmosphere. Therefore, naming of winter storms will be limited to no more than three days before impact to ensure there is moderate to strong confidence the system will produce significant effects on a populated area. In addition, the impacts from winter systems are not as simple to quantify as tropical systems where a system is named once the winds exceed a certain threshold. 
  
 The process for naming a winter storm will reflect a more complete assessment of several variables that combine to produce disruptive impacts including snowfall, ice, wind and temperature. In addition, the time of day (rush hour vs. overnight) and the day of the week (weekday school and work travel vs. weekends) will be taken into consideration in the process the meteorological team will use to name storms. 
  
 This is an ambitious project. However, the benefits will be significant. Naming winter storms will raise the awareness of the public, which will lead to more pro-active efforts to plan ahead, resulting in less impact and inconvenience overall. 
  
 Coordination and information sharing should improve between government organizations as well as the media, leading to less ambiguity and confusion when assessing big storms that affect multiple states. It will even make it easier and more efficient for social media to communicate information regarding the storm resulting in a better informed public. And, on the occasion that different storms are affecting separate parts of the country, naming storms will allow for clearer communications. 
  
 Finally, it might even be fun and entertaining and that in itself should breed interest from our viewing public and our digital users. For all of these reasons, the time is right to introduce this concept for the winter season of 2012-13. |||||
By now, you have probably made a Finding Nemo joke about the winter storm currently bearing down on the Northeast. "Nemo" is one of the top trending topics on Twitter, and is ranked fairly high in Google searches as well, the New York Times reports. All of which indicates that the Weather Channel's plan to start naming winter storms is catching on, much to the chagrin of the National Weather Service. "The names are working well," says meteorologist Bryan Norcross, who helped devise the plan. (Read the channel's full rationale here.) Norcross says they weren't thinking of the cute cartoon fish when they came up with the name. "Nemo is a Latin word," he says, and also evokes Captain Nemo, who was "a pretty tough, fierce guy." Whatever the origin, other meteorologists hate the practice. The National Weather Service today reiterated that it doesn't support naming winter storms. Their "impact can vary from one location to another," a spokesman explains, and "it's "difficult to define where one ends and another begins." In other words, the Atlantic translates, "everyone except the Weather Channel is trying to avoid panic."