In this task, you are given a text of many news articles seperated by special token "|||||". Your task is to summarize them.

After posting an 84 percent decline in profit Thursday, SeaWorld Entertainment assured analysts better days are ahead. 
  
 Discounting, lower attendance — partly from controversy over killer whales in captivity — and increased marketing expenses took their toll on profit in the quarter that ended June 30. Though SeaWorld missed analysts' expectations, investors appeared calmed by executives' comments. The stock closed at $18.14, up 4.2 percent. 
  
 "We acknowledge we still have much work ahead of us," Chief Executive Officer Joel Manby told analysts. "Let me assure you that we remain steadfast in our efforts to overcome these challenges and improve the performance of the company." 
  
 SeaWorld will continue offering discounts to lure visitors to its 11 theme parks and water parks. Those promotions cut into revenues. However, SeaWorld's base prices have recently increased. Also, the company became heavily promotional in the latter half of last year. 
  
 This past quarter, "our discounts were going up against kind of nondiscounted numbers last year," said Marc Swanson, SeaWorld's chief accounting officer, in a conference call with analysts. "Going forward we expect that dynamic to improve a little bit." 
  
 The calendar will also help. Labor Day will be later this year, providing more peak-season visitors to seasonal parks. Halloween will fall on a Saturday, another attendance booster. 
  
 The company reaffirmed its prior statements that it expects earnings before interest, taxes, depreciation and amortization to be between flat and up 3 percent for 2015. 
  
 "I think that perception [is] that perhaps the worst is over," said Tuna Amobi, an analyst with S&P Capital IQ. "Investors are always looking ahead." 
  
 The company noted that attendance increased overall at its Florida attractions — the namesake Orlando park, Aquatica, Discovery Cove, Busch Gardens and Adventure Island — but did not give details on individual parks. 
  
 In Florida, though, SeaWorld says its big issue is competition from Walt Disney World and Universal Orlando. 
  
 It used to be that a visit to SeaWorld was a natural extension of a trip to Orlando to visit Disney. 
  
 But as Universal has grown in dominance, the investment community believes "you're not getting the same spillover dynamics that you used to get," Jason Bazinet, an analyst with Citi Research, told executives Thursday. "The industry structure has just sort of changed in a three-player market." 
  
 "It is certainly an issue that we're studying hard," Manby said. "We're making sure we have our place." 
  
 SeaWorld's net income for the quarter declined to $5.8 million from $37.4 million the previous year. Much of that decline — about $20 million — came from debt-restructuring costs. 
  
 Adjusted earnings per share were 22 cents, down from 43 cents last year. Analysts had expected 40 cents. 
  
 The company said it continues to cut costs, though it offered few specifics. Swanson cited the closing of Gwazi, a wooden roller coaster at Busch Gardens Tampa, that was costly to run and "underutilized." 
  
 Attendance decreased 1.6 percent to 6.5 million visitors. Revenue dropped to $391.6 million from $405.2 million. 
  
 The company said the timing of Easter, heavy rain in Texas and "brand challenges" stemming from its killer whales all dampened visitation. Controversy over whales in captivity had an effect in California, SeaWorld said. 
  
 SeaWorld continues to suffer the negative effects of keeping whales in captivity, an issue that the 2013 documentary "Blackfish" brought into the mainstream. Following SeaWorld's earnings, both People for the Ethical Treatment of Animals and the Animal Welfare Institute issued statements saying the disappointing results show that the tide of public opinion has turned against having orcas perform for entertainment. 
  
 SeaWorld has launched a marketing campaign that includes TV and print ads highlighting its care of killer whales. 
  
 "The TV ads we've been running definitely drive a positive sentiment for the company and offset some of the negatives out there," Manby said, citing research SeaWorld has conducted. "When people get the facts about the company, it definitely neutralizes or improves their sentiment about us." 
  
 Amobi said the campaign appears to have been "a modest success." 
  
 spedicini@orlandosentinel.com or 407-420-5240 ||||| SeaWorld has suffered a 84% collapse in profits as customers have deserted the controversial aquatic theme park company following claims it mistreated orca whales. 
  
  
  
 The company, which trains dolphins and killer whales to perform tricks in front of stadiums full of spectators, on Thursday reported declines in attendance, sales and profits because of “continued brand challenges”. 
  
 SeaWorld has been in the headlines since the 2013 documentary Blackfish detailed claims that its treatment of orca whales provoked violent behaviour contributing to the deaths of three people. Following the release of the documentary, attendance collapsed and the company lost more than half of its market value on Wall Street and its former CEO was forced out. 
  
 Facebook Twitter Pinterest A clip from the documentary Blackfish, which tells the story of a performing killer whale that allegedly caused several deaths while working as part of a live show 
  
 The company has since launched a nationwide marketing campaign to combat animal rights activist claims that, among other things, captive orcas die at younger age than their wild counterparts. 
  
 Despite cutting ticket prices and spending $10m on the marketing blitz, which features its veterinarians caring for whales, SeaWorld CEO Joel Manby was forced to admit that the company is still struggling to convince the public that it treats its whales well. 
  
 “We realize we have much work ahead of us to recover more of our attendance base, increase revenue and improve our performance as returning to historical performance levels will take time and investment,” Manby said on Thursday. “On the reputation side, early feedback on our campaign has been positive, however, we recognize that fully resolving our brand challenges in California will require sustained focus and commitment to correct misinformation.” 
  
 “We will continue to fight with the facts, because the facts are on our side,” he said on a conference call with reporters and analysts on Thursday. 
  
 Mandy, who joined the company as CEO four months ago to help the company rehabilitate itself, said he would set out his vision for the future of the company at a special event on 6 November. 
  
 Already in the pipeline are plans for a new shark exhibition in Orlando and an attraction in San Antonio that will allow customers to swim with dolphins in a “naturalistic” setting. 
  
 The company’s financial report released on Thursday showed net income in the second quarter dropped from $37.4m in 2014 to $5.8m in 2015, a 84% decrease. Revenue fell from $405m to $392m. Attendance dropped by more than 100,000 from 6.58 million to 6.48 million. 
  
 Analysts will now be closely watching SeaWorld’s sales and attendance numbers in the third quarter, which is traditionally the company’s most profitable and covers the summer vacation season. Attendance may suffer from a fresh scandal last month, in which a SeaWorld employee was found to have infiltrated animal rights protest groups against the company. 
  
 Jared Goodman, director of animal law for People for the Ethical Treatment of Animals (Peta), which has been leading campaigns against SeaWorld, said: “SeaWorld is in the midst of a spying scandal, animals are dying in its tanks, and tens of thousands of people have opposed its bid to build a new orca prison, so it should come as no surprise that SeaWorld’s quarterly earnings have plummeted yet again in the second quarter. Families just don’t want to buy tickets to see orcas going insane inside tiny tanks, and SeaWorld’s profits, like the orcas, won’t recover until the abusement park empties its tanks and builds coastal sanctuaries.” 
  
 SeaWorld’s shares, which were worth $39 in 2013, were changing hands for just under $18 on Thursday. |||||
Animal-rights activists celebrated a victory yesterday after SeaWorld announced an 84% drop in profits in the wake of continued controversy over its treatment of captive orcas. The Guardian reports SeaWorld's second-quarter income plummeted from $37.4 million to $5.8 million year-over-year. The company, which operates 11 theme and water parks, cites bad weather in Texas, the poor timing of Easter, and "continued brand challenges" for its poor performance, according to the Orlando Sentinel. That last item refers to the public response to the 2013 documentary Blackfish, which put a spotlight on SeaWorld's treatment of its killer whales and resulted in a drop in attendance and torpedoed the company's CEO. Despite declining profits at SeaWorld, which one PETA director calls an "orca prison" and "abusement park," the company's recently installed CEO said he believes it's on the right track, the Guardian reports. Though it discounted ticket prices and ran a $10 million marketing campaign to combat the influence of Blackfish, attendance dropped 1.6% in the second quarter. Still, the company expects earnings to be unchanged or even slightly up in 2015 when all is said and done. The calendar will be on its side for the rest of the year, as Labor Day comes late and Halloween is on a Saturday, notes the Sentinel. But its former glory is a ways away: Shares traded at less than $18 yesterday, down from $39 in 2013.