Detailed Instructions: In this task, you are given a text of many news articles seperated by special token "|||||". Your task is to summarize them.
Q: 4food.com 
  
 Nick Bilton/The New York Times 
  
 Thursday night I had dinner in the future, and the hamburgers were shaped like doughnuts. 
  
 Before I get to these strange hamburger shapes, let me explain why they were from the future: my burger was created on the Internet and broadcast to Twitter, Foursquare and Facebook, part of a multiplayer online game, and my order was checked in by a receptionist with an iPad. 
  
 It’s the result of a new, hyper-connected, “healthy fast food” restaurant called 4Food, which will open in New York City on 40th and Madison Avenue next month. 
  
 Customers start by going to 4food.com, where they can build a burger. There’s a list of options to choose from, including the type of burger bun, a beef, turkey, veggie or salmon patty, condiments and more. 
  
 This is also why the burgers are shaped like doughnuts: customers are asked to pick a “scoop,” which goes into the middle of the burger, from options like avocado and chili mango, baked beans or mac and cheese. 
  
 Once you place your order, you can give it a name and off you go to pick it up. And this is where the game aspect comes in. 4Food has a leaderboard that shows the most-ordered burger. That turns it into a social networking food game. 
  
 Here’s how it works: I create a burger, call it “The Bits Burger” and broadcast it to Twitter or Facebook. Each time someone orders my special creation, I get 25 cents credit in the restaurant and my burger rises up the leaderboard. The more customers order my burger, the higher it goes and the more credits I get, until I’m eating free. 
  
 It might sound like a lot of work for lunch, but as we’ve seen with the proliferation of online gaming on sites like Facebook, adding a gaming and competitive aspect to an everyday experience, like lunch, could incentivize customers to promote 4Food online. 
  
 Thursday night’s event, which was sponsored by the technology blog Gizmodo, offered its own competitive prelude to the leaderboard with some predesigned burger creations called Android, BlackBerry and iPhone. 
  
 In addition to a connected burger, the space is as plugged-in as you will find: there are more power outlets in 4Food than I’ve seen in the lighting and electronics aisle at Home Depot. And of course there will be free Wi-Fi too. 
  
 One of the store managers told me last night that 4Food also plans a mobile app in the next few months so customers can place orders from anywhere. ||||| Last night, the folks behind 4Food, the new donut-hole burger place that's opening next month on Madison and 40th, offered a friends and family sneak peek to the crew at techie website Gizmodo. And they gave Eater a little walk through beforehand to get some shots of the composter (works 24 hours a day), social media jumbotron, burger making machine, and all the rest. As readers of earlier coverage already know, 4Food is selling a two-pronged concept/gimmick here: 1) customizable burgers with holes in the middle and 2) overt social media pandering with a board that displays check-ins and tweets, a feature that allows customers to build their burgers online, and a leaderboard that displays the most popular burgers. Suffice it to say, there were iPads everywhere. 
  
 So how is the place in the flesh? To order customers choose a bun, a patty, a filling, a 'slice', a cheese, condiments, and then side orders (rice, potatoes, etc.) and drinks. People who planned ahead by building their burgers online can save some time at the checkout by just ordering their pre-named burger. The people behind the counter are incredibly nice (and look at those uniforms!), but the heightened customization of every single order leads to an inevitable bottleneck at the pickup counter. And one hopes that someday they use those big screens to announce orders instead of yelling them into the crowded room. 
  
 It's a narrow space but with three floors of dining including bleacher-like seating in front of the jumbotron social media board. There are constant reminders—on the walls, on the trash cans—of the composting, commitment to environmental, sustainable ethos, etc. Still, the burgers are ensconced in quite a bit of (recycled we imagine) packaging. 
  
 There are some potential problems: 1) Will the concept trump the flavor/food quality? 2) Do New Yorkers really want that much choice and customization?, and 3) Do they want burgers with holes in the middle with things stuffed inside? 
  
 Stay tuned to find out the answers when it fully opens to the public on September 7. 
  
 · All Coverage of 4Food [~ENY~] ||||| Starting in 1996, Alexa Internet has been donating their crawl data to the Internet Archive. Flowing in every day, these data are added to the Wayback Machine after an embargo period. 
  
 Starting in 1996, Alexa Internet has been donating their crawl data to the Internet Archive. Flowing in every day, these data are added to the Wayback Machine after an embargo period. 
  
 a donut shaped patty balanced (made whole) by one of our vegetable centric scoop centers, each with unique taste and nutritional attributes. Or go without the bun for a skewer of "burger holes" and combine it with a scoop for a perfect, low-carb snack you can share with friends. 
  
 That means fresh, delicious, and nutritious. We're revolutionizing the culture of fast food, while always approaching what we do and how we do it with your health, our environment, community, society, and your creativity in mind.We make everything from scratch, including the bun that holds it all together.Beginning with your choice of a burger, salad or rice bowl, and then from the scoop to our fresh condiments, you can create millions of combinations to satisfy your specific tastes, preferences, and needs.Our packaging is all recyclable and we compost all of our food waste onsite.We depend on local businesses to help us feed you well. We source, promote, and help support local farmers and artisans.Every time someone chooses your socially good burger, 4food donates a portion of its sale to the good cause associated with your purpose. 
  
 WE KNOW YOU BETTER (TM) ["WKUB"] is a suite of technologies designed to enable registered 4food guests to consume to their intentions, name their custom creations, and market them to friends. WKUB components include: 
  
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 Because making the right nutrition choices is essential for your physical, mental, and spiritual well-being. Our foods do not contain any hydrogenated or partially hydrogenated fats or oils. No artificial sweeteners. No preservatives. No artificial flavor enhancers. None of our food is deep fried. We provide personalized nutrition facts, advice, and menu recommendations every day - in-store, at www.4food.com, and printed on every receipt. 
  
 Because all of us, both now and coming, will benefit from reducing our impact on the environment. We compost in-store and recycle. We build with natural construction materials that are abundant and regenerative. We employ sunscreen systems, LED lighting, energy efficient equipment, and purchase renewable energy credits from alternative energy generators. We are committed to increasing our use of sustainable power as we grow. 
  
 Because supporting the community we live within and around is essential to being a good neighbor and building a communal neighborhood. We source locally and use seasonal ingredients. We have designed the restaurant as a community hub with free WiFi and power outlets by each seat to enable connection. 
  
 Because each of us every day can make a meaningful difference to others. We believe in doing social good in everything we do, and being transparent and informative about how we do it. Our cows, pigs, and sheep are humanely raised while grazing and eating vegetarian diets. Wherever possible we purchase whole ingredients that have neither been genetically engineered nor modified. We believe in ethical and responsible consumption. 
  
 Because empowering creativity can lead to something extraordinary. There are almost an unlimited number of (W)holeburger combinations. Our custom menu makes you the mastermind of your meal, and enables you to tailor it to your tastes, nutritional goals, and the purposes you are passionate about. 
  
 This means doing everything with a purpose - including ordering your (W)holeburger. Want to make your burger even more purposeful? Spread the word to friends and family via social media. They can support you, or make a (W)holeburger with a purpose of their own. ||||| 4food, which aims to be the first of about a dozen New York burger joints that play by the rules of green tech and social-media game mechanics, is one ambitious (and tasty) experiment. 
  
 Yes, this cat can has cheezburger now, maybe even one with mac-and-cheese in the middle. (Credit: I Can Haz Cheezburger/the dregs of 4chan) 
  
 NEW YORK--The team behind 4food, a burger shop opening next month on Madison Avenue and East 40th Street in midtown Manhattan, might have put forth the most idealistic concept that the fast-food industry has yet seen. There will be custom online orders with more than 140 million possible combinations, employees armed with iPads, free Wi-Fi, and a socially minded "green" mission that aims to use local, high-quality ingredients and compost everything that's thrown away. 
  
 Having gone to a preview event hosted by Gawker Media gadget blog Gizmodo on Thursday night, and having spent about an hour on 4food's Web site the prior day to lovingly craft a customized salmon burger on a brioche roll with Brussels sprouts, gruyere cheese, and hummus, I can say that the food component of 4food really is surprisingly good. 
  
 The three-level space is impressive, with power outlets at every seat (your receipt comes with a Wi-Fi password) and a massive video screen that projects, among other things, recent tweets and public Foursquare check-ins to the venue. When 4food opens in the second week of September, there will be a half-dozen iPads for self-service orders, as well as iPad-equipped employees walking around to speed things up. 
  
 Then there is the marketing strategy. Rather than spend money on traditional marketing, 4food encourages customers to save their favorite burger combinations in the 4food system, give them catchy names, and use the likes of Twitter and Facebook (and even YouTube video ads) to convince their friends to buy them. Every time a custom burger is ordered, the creator receives 25 cents in 4food store credit. A burger normally costs between $5 and $10, depending on the ingredients, which is fairly tame by New York standards but still expensive enough so that regulars will probably appreciate the successful-marketer discount every once in awhile. 
  
 Of course, it's green. 4food openly professes a devotion to high-quality, locally sourced ingredients, and all packaging for food and drinks--which, by the way, are primarily fruit tea-based concoctions without a super-size cola in sight--is biodegradable. A massive compost machine in the restaurant's basement can handle 400 pounds of waste every 24 hours. All floors are made of concrete to mitigate heat, and a set of high-tech shades on the restaurant's exterior can move around to let in sunlight while keeping things cool. 
  
 The problem for 4food, which hopes to open 10 to 12 new restaurants in the New York area in the next few years, obviously isn't going to be environmental sustainability--but financial sustainability is less certain. Operating a large food establishment in midtown Manhattan means paying some rather exorbitant rents even for an establishment that isn't paying a premium on fresher ingredients and compostable supplies. Currently, 4food is venture-backed by investors who specialize in both the restaurant industry and tech innovation (both digital media and green ventures) and plans to raise another round as it prepares to expand. 
  
 A roadmap to profitability? "As soon as possible," the management team told CNET. We'll see about that one. In the meantime, yes, the salmon burgers are delicious. |||||
A:
Probably not what Ray Kroc envisioned: a new burger joint that opens in Manhattan next month adds an element of social networking to lunch. 4Food patrons custom-order their burgers (online, of course) and name their creations. Every time someone else orders your burger (the eatery will encourage people to push them on Twitter, Facebook, et al,) you get a 25-cent credit and, more importantly, the glory of moving up the leaderboard. Employees are armed with iPads, and receipts come with a WiFi password. The restaurant also will push a green mission with a focus on local ingredients. It might be "the most idealistic concept that the fast-food industry has yet seen," writes Caroline McCarthy at CNET. Whether busy New Yorkers will buy in is another question. More details at the New York Times and Eater.com.