In this task, you are given a text of many news articles seperated by special token "|||||". Your task is to summarize them.
Q: U.S. Web users should be able to sign up for a do-not-track list that would prohibit websites and advertising networks from following their movements online, the U.S. Federal Trade Commission said. 
  
 The do-not-track list, modeled after a national do-not-call list targeting telemarketers, would help consumers better protect their privacy because a uniform mechanism for opting out of online tracking does not yet exist, the FTC said in an online privacy report released Wednesday. The do-not-track list could be implemented by the Internet industry or by the U.S. Congress, the FTC said. 
  
 "Companies engaged in behavioral advertising may be invisible to most consumers," the report said. "The FTC repeatedly has called on stakeholders to create better tools to allow consumers to control the collection and use of their online browsing data." 
  
 The report shows a failure of private industry to adequately address customer privacy concerns online, FTC Chairman Jon Leibowitz said during a press conference. "Despite some good actors, self-regulation of privacy has not worked adequately and is not working adequately for American consumers," he said. "We deserve far better from the companies we entrust our data to, and industry as a whole needs to do a far better job." 
  
 Earlier this year, Leibowitz said the FTC was considering a do-not-track list, and several privacy groups proposed such a list back in 2007. Opponents of a do-not-track list say it could dramatically decrease the effectiveness of online targeted, or behavioral, advertising. 
  
 The FTC report suggested a do-not -track (DNT) list should not interfere with the benefits of online advertising, said Thomas Lenard, president of the Technology Policy Institute, an anti-regulation think tank. 
  
 "But, of course, that's the issue," Lenard said. "It is highly likely the DNT mechanism would interfere with those benefits. Furthermore, the DNT mechanism cannot be compared to the popular do-not-call list, which reduces unwanted marketing messages. A DNT mechanism wouldn't necessarily reduce advertising messages, it just would likely make them less useful." 
  
 The FTC should compare the benefits and costs of do-not-track before making such a "major proposal," Lenard added. 
  
 The FTC is not yet calling for do-not-track legislation in Congress, but Web browser makers and other Internet companies should act quickly to implement a universal do-not-track list, Leibowitz said. 
  
 New privacy protections, either from industry or government, are needed, because Internet users are often confused about how companies are collecting and using their personal data, Leibowitz said. "Many companies are not disclosing their practices," he said. "Even among the companies that do disclose them, those disclosures are often done in long, incomprehensible privacy policies and user agreements that consumers don't read, let alone understand." 
  
 The FTC doesn't have the power to implement a do-not-track list, but Web companies should expect the agency to bring new privacy enforcement actions in coming weeks, Leibowitz said. 
  
 The FTC report also calls on companies to adopt a so-called "privacy by design" approach by building in privacy protections to their everyday business practices. U.S. businesses should ensure reasonable security for consumer data, limit their collection and retention of personal data, and make reasonable efforts to ensure the data is accurate, the report said. 
  
 Companies should also provide customers with choices about how their data is collected and shared, the report said. Those choices should come at the time and in the context of decisions consumers are making -- "not after having to read long, complicated disclosures that they often cannot find," the FTC said in a press release. 
  
 Companies should not, however, have to seek consumer permission to collect data for some commonly accepted practices, such as product shipping, internal operations and fraud prevention, the FTC report said. 
  
 In addition, online companies should look to create shorter and standardized privacy policies that are easy to understand, the FTC report recommends. 
  
 Grant Gross covers technology and telecom policy in the U.S. government for The IDG News Service. Follow Grant on Twitter at GrantGross. Grant's e-mail address is grant_gross@idg.com. ||||| WASHINGTON—The Federal Trade Commission weighed in on the issue of Internet privacy Wednesday, calling for development of a "do not track" system that would enable people to avoid having their actions monitored online—prompting immediate objections from the online-advertising industry. 
  
 "Self regulation of privacy has not worked adequately and is not working adequately for American consumers," said FTC Commissioner Jon Leibowitz. "We deserve far better." 
  
 The FTC endorsed a report by its staff that faulted the industry for not doing enough to protect consumer privacy online. Mr. Leibowitz said the FTC isn't calling for legislation yet but pointed to the report as a recommendation for lawmakers. 
  
 The Federal Trade Commission unveiled a report on Internet privacy Wednesday that calls for the development of a do-not-track system that would enable people to avoid having their actions monitored online. Spencer Ante discusses. 
  
 "A legislative solution will surely be needed if industry doesn't step up to the plate," Mr. Leibowitz said. 
  
 The FTC report comes amid other signs that regulators and lawmakers in Washington are concerned about the privacy issues raised by online tracking. A House subcommittee on consumer protection is holding a hearing on the matter Thursday. The U.S. Commerce Department is also planning to release a report containing online privacy recommendations soon. 
  
 At a separate panel on Wednesday, the Commerce Department official in charge of the privacy report, Daniel J. Weitzner, said the current tools for blocking online tracking are "blunt instruments." 
  
 "We're supportive of tools that give users more control," Mr. Weitzner said. 
  
 The FTC report suggests that the most practical method of providing a do-not-track system would be to include a setting in Web-browsing software that would broadcast people's desire not to be tracked. 
  
 Such a method would require Web browser makers to install a do-not-track feature and tracking companies to comply with do-not-track requests. 
  
 Major Web browser makers including Microsoft Corp., Google Inc., Mozilla Corp. and Apple Inc. have experimented with do-not-track tools in their browsers, Mr. Leibowitz said. 
  
 Enlarge Image Close Clockwise from top right: Getty Images (2), Associated Press, Bloomberg 
  
 "We're going to give these companies a little time but would like to see them work a lot faster," he said. 
  
 A spokesman for Microsoft declined to comment on whether the company was experimenting with do-not-track technology in its Internet Explorer browser. The software giant's chief privacy officer, Brendon Lynch, said in a prepared statement that the coming version of its browser will focus on "enabling our customers' choice and control with respect to their online privacy." 
  
 A Google spokesman said "the FTC raises some interesting ideas, and we look forward to learning more about what Do Not Track could look like." 
  
 Sid Stamm, an executive at Mozilla, developer of the Firefox browser, said the company wants "to help find a way for people to opt out of online tracking." 
  
 Apple declined to comment. 
  
 How to 'Fingerprint' a Computer A typical computer broadcasts hundreds of details about itself when a Web browser connects to the Internet. Companies tracking people online can use those details to 'fingerprint' browsers and follow their users. Enlarge Image Close 
  
 Privacy advocates cheered the report. "The FTC finally gets it— consumer privacy is seriously at risk online and off," said Jeffrey Chester, director of the Center for Digital Democracy. 
  
 However, the $23 billion online ad industry immediately rejected the FTC's proposal. 
  
 Mike Zaneis, senior vice president at the industry's lobbying group, the Interactive Advertising Bureau, said the industry already provides the "functional equivalent" of a do-not-track system with its website, Aboutads.info, which allows people to "opt out" of receiving targeted ads from nearly 60 companies. Mr. Zaneis said consumers wouldn't benefit from turning off tracking because "consumers depend on sharing of data ... to customize news sites, optimize Web services such as social networks, and provide relevant content and advertising across the Web." 
  
 Advertisers said restricting tracking could limit the ability of websites to offer free content that is paid for by advertising. 
  
 "FTC endorses 'do not track'; an emotional goodbye to free content so kindly funded by advertisers," tweeted Rob Norman, chief executive of WPP PLC's GroupM North America, which buys ads on behalf of corporate clients. 
  
 The FTC report also calls for companies to provide "just in time" notice to consumers if they plan to use people's data in a way that is "not commonly accepted" and for companies to give people "reasonable access" to data collected about them. 
  
 The report challenged the notion that data collected by tracking companies is benign because it doesn't include user's names. 
  
 The report says the distinction between data containing personally identifiable information and anonymous data is becoming less meaningful. 
  
 As a result, the FTC report says its recommendations apply to the collection of any data that can be "reasonably linked to a specific consumer, computer or other device." 
  
 The ad industry's current opt-out system prevents only the use of tracking data for advertising purposes, not the collection of tracking data. 
  
 The FTC supports being able to "opt out of data collection, not [just] out of targeted advertising," said Jessica Rich, the deputy director of the FTC's Bureau of Consumer Protection. 
  
 The Wall Street Journal has been examining the online-tracking industry in its "What They Know" series. 
  
 The FTC is seeking comments on its privacy recommendations and will issue a final version of its report next year. 
  
 Mr. Leibowitz said the report "is not a template for enforcement." He added: "At this point I think we're making recommendations for best practices." 
  
 —Emily Steel contributed to this article 
  
 Write to Julia Angwin at julia.angwin@wsj.com and Jennifer Valentino-DeVriesat jennifer.valentino@wsj.com |||||
A: 
The FTC is calling for the creation of a system that allows consumers to opt out of having the web pages they view tracked by advertisers, the Wall Street Journal reports. The commission said "industry must do better" to protect online privacy in its report issued today. The FTC proposes that web browsers be made to include an option to enable untracked browsing for people registered with a federal do-not-track list. The latter would be modeled on the do-not-call list, notes PC World. Registering with the DNT list would ensure that companies would regularly delete information on consumers' browsing and buying preferences. The FTC's director of consumer protection reminds that it would take an "an act of Congress" to establish such a do-not-track system.