Definition: In this task, you are given a text of many news articles seperated by special token "|||||". Your task is to summarize them.
Input: Here we go again: Facebook is apparently trying for the third time to get its phone project off the ground — snatching up iOS design and engineering talent left and right Nick Bilton is hearing. 
  
 We’re hearing (and seeing) similar regarding iOS talent, but with one caveat: Word on the street is that few mobile design whizzes actually want to work at Facebook, but everyone has their price, and post-IPO Mark Zuckerberg is willing to pay that price, whatever it is. 
  
 Does Facebook need a phone? Whatever the answer to that question is, the more important item is that it THINKS it needs a phone, most likely because it’s still lacking a clear mobile strategy with regards to revenue. 
  
 The platform wars have created the following paradox; in order to compete with Facebook, Google attempts to build a social network, In order to compete with Google, Facebook attempts to build a phone — both diverging away from their core competency in their efforts. I’ve never tried to build a phone, so I’m not going to begrudge anyone their ambitions, but a majority of industry insiders I’ve spoken to today have been super skeptical about the viability of a Facebook phone, some even coming right out and saying, “It’ll be a miracle if this doesn’t suck.” 
  
 Making phone hardware is hard work, much harder than anything Facebook has ever attempted in the past. The company as we have seen thrives on an iterative culture of hackathons where projects are completed over night. A low margin/high volume business like phone hardware, as Bret Taylor’s mobile and platform team seems to be painfully and publicly learning, takes years to do correctly. 
  
 And there is a huge risk that they will fail again. 
  
 This kind of project, as others have speculated, requires the kind of execution Facebook isn’t known for, and the company will most likely have to work with a third-party in order to actually ship. Some have suggested that it buy a beleaguered hardware startup like RIM or a stalwart like HTC because the kind of long-term focus required here is just not endemic to Facebook company culture. 
  
 Basically, there are a million ways this project will fail, and just one way it will work: Facebook ostensibly could succeed by tapping into the opening in the mobile market where people want an alternative to poorly designed Android phones — targeting people who would buy something other than an iPhone if the price point was $150 less and the design were at least a little bit more ambitious than what is currently available on Android. Picture a Lumia that’s one big Facebook app if you need a visual. 
  
 It’ll be a miracle if Facebook manages to come up with a finished product that’s designed and priced for everyone, captures at least 15% of the smart phone market, and becomes a direct competitor to Google. But stranger things have happened. 
  
 A Facebook phone seems inevitable. Mobile advancements like Apple’s iMessage, iOS Twitter integration and whatever Google is doing with Google+ mean that its status as the predominant interpersonal communications platform is being threatened. But it won’t introduce a phone until it absolutely thinks it has to, so the question becomes “How soon until it (thinks it) has to?” And “Will it be ready?” 
  
 Wherever the Facebook Mobile team is tonight, they should take the Microsoft Kin’s failure as a cautionary tale: Stay away from poor device design and arcane social plugins and focus on your strengths, bringing mainstay apps like Instagram, Messenger, Camera, Events and Facebook Games front and center. And be a great phone first and foremost; the Facebook part should come second. ||||| Bay Ismoyo/Agence France-Presse â€” Getty Images 
  
 Can a software company build its own smartphone? We may find out soon. 
  
 This past week, Google completed its acquisition of the hardware maker Motorola Mobility for $12.5 billion, which could lead to the search giantâ€™s making its own smartphone. But another software titan might be getting into the hardware game as well: Facebook. 
  
 Employees of Facebook and several engineers who have been sought out by recruiters there, as well as people briefed on Facebookâ€™s plans, say the company hopes to release its own smartphone by next year. These people spoke only on the condition of anonymity for fear of jeopardizing their employment or relationships with Facebook. 
  
 The company has already hired more than half a dozen former Apple software and hardware engineers who worked on the iPhone, and one who worked on the iPad, the employees and those briefed on the plans said. 
  
 This would be Facebookâ€™s third effort at building a smartphone, said one person briefed on the plans and one who was recruited. In 2010, the blog TechCrunch reported that Facebook was working on a smartphone. The project crumbled after the company realized the difficulties involved, according to people who had worked on it. The Web site AllThingsD reported last year that Facebook and HTC had entered a partnership to create a smartphone, code-named â€œBuffy,â€? which is still in the works. 
  
 Rajanish Kakade/Associated Press 
  
 Now, the company has been going deeper into the process, by expanding the group working on Buffy, and exploring other smartphone projects too, creating a team of seasoned hardware engineers who have built the devices before. 
  
 One engineer who formerly worked at Apple and worked on the iPhone said he had met with Mark Zuckerberg, Facebookâ€™s chief executive, who then peppered him with questions about the inner workings of smartphones. It did not sound like idle intellectual curiosity, the engineer said; Mr. Zuckerberg asked about intricate details, including the types of chips used, he said. Another former Apple hardware engineer was recruited by a Facebook executive and was told about the companyâ€™s hardware explorations. 
  
 When asked Friday, Facebook did not deny or confirm that a project to build a smartphone existed, but pointed to a previous statement it gave to AllThingsD last year that said in part, â€œWeâ€™re working across the entire mobile industry; with operators, hardware manufacturers, OS providers, and application developers.â€? 
  
 Mahesh Kumar A/Associated Press 
  
 For Facebook, the motivation is clear; as a newly public company, it must find new sources of revenue, and it fears being left behind in mobile, one of the most promising areas for growth. 
  
 â€œMark is worried that if he doesnâ€™t create a mobile phone in the near future that Facebook will simply become an app on other mobile platforms,â€? a Facebook employee said. 
  
 Facebook is going to great lengths to keep the phone project a secret, specifically not posting job listings on the companyâ€™s job Web site, but instead going door-to-door to find the right talent for the project. 
  
 But can a company that is wired as a social network learn how to build hardware? Mixing the cultures of hardware and software designers is akin to mixing oil and water. With the rare exception of Apple, other phone makers arenâ€™t very good at this. 
  
 The biggest names in consumer electronics have struggled with phone hardware. Hewlett-Packard tried and failed. So did Dell. Sony has never done very well making phones. 
  
 â€œBuilding isnâ€™t something you can just jump into,â€? explained Hugo Fiennes, a former Apple hardware manager for the first four iPhones who has since left Apple and is starting a new hardware company, Electric Imp. â€œYou change the smallest thing on a smartphone and you can completely change how all the antennas work. You donâ€™t learn this unless youâ€™ve been doing it for a while.â€? 
  
 He added, â€œGoing into the phone business is incredibly complex.â€? 
  
 Facebook also faces hurdles, often of its own making, on mobile. Twitter, for example, is fully integrated into the Apple iPhone and allows people to seamlessly send Twitter messages with photos or article links. Facebook, which has had a contentious relationship with Apple, is still not integrated into iOS. 
  
 One Facebook employee said the phone project had been rebooted several times because Facebook originally thought it could figure out hardware on its own. The company has since learned that it needed to bring in people with phone-making experience, several people said. So it is hiring hardware engineers to work with a phone manufacturer and design the shape, style and inner workings of a Facebook phone. 
  
 Despite the difficulties, Facebook seems well positioned in certain ways to enter the smartphone market. It already has an entire operating system complete with messaging, calendar, contacts and video, and an immense app store is on its way with thousands of highly popular apps. Thereâ€™s also that billion-dollar camera app, in the form of Instagram. 
  
 If Facebook fails with its own team of engineers, it could buy a smartphone maker. The company took in $16 billion from its bumpy I.P.O. It could easily scoop up an infirm company like Research in Motion, which is valued at less than $6 billion, and drop a beautifully designed Facebook operating system on top of RIMâ€™s phones. HTC, which is upset with Google for buying Motorola, is worth about $11.8 billion and becoming cheaper by the day. 
  
 Facebook would not necessarily challenge Apple if it entered the smartphone marketplace. Instead, it could be Facebook vs. Google, which makes the Android operating system, with both companies going after a huge number of buyers of lower-priced smartphones. 
  
 â€œWhen you offer an advertising-based phone, youâ€™re targeting all the users on prepay that are budget-conscious of their communications costs,â€? said Carolina Milanesi, a vice president and analyst for the Gartner Group. 
  
 Ms. Milanesi said that at a mass market level, both companies could take the same approach as Amazon, offering low-cost hardware, like the Kindle, and subsidizing some of the costs through advertising. 
  
 After all, both Facebook and Google make their money through advertising. If the companies have the opportunity to continually put ads in front of people on a smartphone screen, you would think the only question left would be to pick the right ringtone that makes that ka-ching sound. |||||
Output:
Facebook is once again gearing up to build its own smartphone, and it could be here by next year. The company has hired several engineers from the iPhone and iPad teams for its third foray into the project, insiders tell the New York Times. Facebook's first attempt to build a phone fell through, but a partnership formed last year with HTC to build a phone is ongoing; it's one of several avenues the social network is pursuing. As one Facebook employee explains, Mark Zuckerberg "is worried that if he doesn’t create a mobile phone in the near future that Facebook will simply become an app on other mobile platforms," thus missing out on a big shot at new revenue for the now-public company. Indeed, at a meeting with a former iPhone engineer, Zuck was asking all kinds of highly detailed questions, the engineer says. For now, however, the project is very much a secret. Industry experts' expectations are low for a Facebook phone, notes TechCrunch: With the company working outside its field of expertise, "it’ll be a miracle if this doesn’t suck." Click through for more on the Facebook phone.