Q: In this task, you are given a text of many news articles seperated by special token "|||||". Your task is to summarize them.
WHO: Agency Publicis London 
  
 WHY WE CARE: Earlier this month, Pepsi tried to walk in step with the #Resistance, and ended up falling on its face. Hard. The company’s tone-deaf ad–which used Black Lives Matter iconography and Kendall Jenner to suggest that carbonated beverages can heal America’s wounds–inspired such a seething backlash it was pulled almost instantly, and savagely parodied. It would’ve been a fine time for Coca-Cola to step up and deliver a perfectly calibrated topical ad, thereby eating Pepsi’s lunch. In truth, though, Coke had to do absolutely nothing to achieve the same result. Instead, Heineken has come along a couple weeks later with an ad that gets to the heart of political engagement in a straightforward way that makes Pepsi’s self-congratulatory ad seem even more embarrassing. 
  
 The main political problem in post-Brexit UK, as well as post-Trump America, is the depth of our division. People with opposite views believe in their own opinions so vehemently, they’re convinced everyone on the other side is practically from a different species. Making matters worse, these people from opposing sides rarely get to meet each other outside of Twitter @-replies, which are among the most contentious places to be on the planet. In Heineken’s “Worlds Apart” experiment, complete strangers who have been selected for their political opinions, but not told what the experiment entails, are matched up and made to converse. The climate change denier meets face-to-face with the environmental doomsayer, and both are made to hear out their respective views. Other issues explored throughout the ad include feminism and transgender rights. This kind of heady material is impossible to fully explore in a meaningful way within the space of a beer commercial. However, encouraging actual dialogue is a thousand times more of a mature and responsible way to address our current international predicament than glamorizing, fetishizing, and whitewashing the protest movement. 
  
 [via Upworthy] ||||| A feminist and a dude who feels awfully oppressed walk into a warehouse… 
  
 It sounds like the beginning of a joke, but it’s actually the setup for Heineken’s “Worlds Apart” experiment. Created by Publicis London, it’s being billed as the antidote to Pepsi’s obtusely pop-candy take on our messy political reality. 
  
 Instead of positioning resistance as the new Coachella, Heineken takes a more measured approach. Ahead of the operation, it filmed six people stating strongly held beliefs—that men are oppressed, that the fight for feminism is far from over; that climate change is real or “piffle”; that transgender people need a voice; that “transgender” is nonsense semantics. 
  
 Those unwitting candidates were then paired with their opposites and sent together into warehouses, where they found themselves with some instructions and a piece of furniture to build. Guess what it is? 
  
 Yes—it’s a bar! Upon which to pose two beers. 
  
 Following Brexit and the American elections—and in the wake of French elections, where protectionist candidate Marine Le Pen is now a serious contender against a young man who literally invented a party—we’re not only more divided but more entrenched within our bubbles. There’s no longer really much reason to leave them. 
  
 This has obviously led to a lot of advertising geared toward bringing us closer together. Ben & Jerry’s comes to mind, with its parable of an oppressed cherry in a land of enraged lemons. One moving Danish ad resembled Heineken’s approach, asking people with vast differences to participate in a unity experiment against an intentionally banal backdrop. And then there was Pepsi. 
  
 Heineken, though, tears a page out of Refinery29’s playbook—the lifestyle site that, earlier this year, tried uniting politically polarized voters over beers. 
  
 Among other things, our paired bar-builders must ask each other questions and share adjectives that describe themselves. It feels a lot like those four-minute stare ads that brands were previously so fond of. But there’s something nice about being thrown into a weird situation, and forced to get to know someone in ways that have nothing to do with politics. You learn personal histories, other values that bond you, and that you can even like someone who embodies what you hate or fear. 
  
 Once the bar is built, and the Heineken beers discovered, the participants are asked to watch a short film. It’s the stuff of nightmares—footage of them, passionate and mouthy and now out-of-context, expressing those polarizing political views they haven’t quite had the chance to reveal to the other. 
  
 Keeping our politics in our pockets isn’t a lie, per se, but we like to make critical revelations in our own time. The interesting thing about the world we’re living in now is that people often lead with it, so they immediately know who to stay the hell away from. Our friends here didn’t get the chance—so in terms of discomfort level, we’d compare it to that one time evil Jafar revealed to Princess Jasmine that Prince Ali was just poor, cruddy Aladdin. 
  
 Suddenly, that warehouse feels awfully cramped. 
  
 But our guinea pigs are given a choice: Sit and discuss their differences over a beer, or just leave. In one fraught moment, the anti-transgender chap immediately walks off, as his companion slowly begins to sit. It’s excruciating! 
  
 Then he comes back. “I’m only joking,” he says earnestly, and immediately sits. 
  
 In fact, everyone does! The forgiveness—the immediate acceptance in the room—is palpable. 
  
 And it isn’t just the people in the ad who are momentarily absolved of their incompatible beliefs. Watching it, we are too. Better still, Heineken doesn’t break the moment by ending with some kind of trite tagline (the title, “Worlds Apart – #OpenYourWorld,” does that fine). It simply ends there, with new friends exchanging numbers and clinking beers. 
  
 Continue Reading ||||| This is how it’s done. This week, Heineken released its new ad, “Worlds Apart,” as part of their campaign called #OpenYourWorld. The ad features pairs of people who have some diametrically opposed views on climate change, transgender rights, and feminism. When the pairs first meet, they don’t know they have these differences. The question this experiment aims to answer is, “Can two strangers with opposing views prove that there’s more that unites than divides us?” 
  
 After completing a few tasks and conversing a bit, the pair is shown videos, where each sees the other take a side on a topic. Once they’ve both seen the videos, they have two choices: walk away, or talk about it over a beer. Everyone picks beer. 
  
 The ad has been incredibly well-received: 
  
 I don’t drink beer. But maaaaybe I will now? (No, I hate the taste. But this is beautiful) https://t.co/ViLgXUKZdc — Taran Killam (@TaranKillam) April 26, 2017 
  
 This is brilliant. This is what it’s ALL ABOUT. Go @Heineken https://t.co/EdYp9opkmR — Sarah Silverman (@SarahKSilverman) April 26, 2017 
  
 I don’t normally promote ads, esp. not for beer, but this really is great. https://t.co/aXWxIbZneX — Zoe Weil (@ZoeWeil) April 26, 2017 
  
 @SarahKSilverman @Heineken It makes a great point about face to face, how it is easier to have a view in a vacuum w/out experience. IMO. — JR (@jreed00) April 26, 2017 
  
 Recently, Pepsi also made a #Resistance-themed ad that did not go over well. At all. Clearly Heineken’s version gets it right. 
  
 Watch the video above, via Henieken. 
  
 [image via screen grab] 
  
 Have a tip we should know? tips@mediaite.com ||||| Published on Apr 20, 2017 
  
 Heineken presents ‘Worlds Apart’ An Experiment. 
  
 Can two strangers with opposing views prove that there’s more that unites than divides us? #OpenYourWorld 
  
  
  
 Find out more about the campaign, and sign up to one of our new Human Library events where you can share a beer with someone unexpected at http://www.heineken.com/gb/open-your-... |||||
A:
Like Pepsi's recent Kendall Jenner bomb, Heineken's new ad takes a political angle. But whereas Pepsi's ad was labeled as decidedly "tone-deaf," Heineken provides the "antidote," per Fast Company. The ad, titled "Worlds Apart," begins with three pairs of strangers meeting in a warehouse. Each pair is instructed to build two stools, then sit atop them as they answer questions about themselves. Next they construct a bar and are told to place two bottles of beer on top. All of this is accomplished with the appearance of friendships forming. But things get awkward: Suddenly a video plays showing the individuals giving decidedly different opinions on climate change, feminism, and transgender rights. The participants are then given the option to leave or stay and have a beer with their new acquaintance. All decide to stay—though there’s a tense moment where one participant walks toward the exit—and "the forgiveness—the immediate acceptance in the room—is palpable," reports Adweek. "And it isn't just the people in the ad who are momentarily absolved of their incompatible beliefs. Watching it, we are too." It's hardly the only outlet heaping praise on the ad from agency Publicis London. It "gets to the heart of political engagement in a straightforward way that makes Pepsi's self-congratulatory ad seem even more embarrassing," reports Fast Company. It's "beautiful," adds Sarah Silverman on Twitter, per Mediaite.