Detailed Instructions: In this task, you are given a text of many news articles seperated by special token "|||||". Your task is to summarize them.
Problem:The International House of Pancakes is no more. (At least for the time being, anyway.) 
  
 IHOP changed its name to IHOb this week as the company aims to advertise for its new selection of burgers – a shift for the sit-down chain known for its breakfasts. The pancake house is now selling what it calls “Ultimate Steakburgers” — a menu item so monumental, it seems, that it warranted a name change “for the time being,” the company said in a statement. 
  
 “Burgers are a quintessential, American menu item so it makes perfect sense that IHOP, one of the most iconic, all-American comfort-food brands in the world, would go over the top to create a delicious line-up of quality burgers that hit the spot any time of day,” said Chef Nevielle Panthaky, Head of Culinary at the restaurant chain, in a statement about the name change. 
  
 IHOP — er, IHOb — has gone all-in on the name change in terms of its online marketing platforms before the “b” in the new name was revealed. On social media, the brand ditched the @IHOP twitter handle for @IHOb. On its website, the company featured a countdown clock for when the “b” would be revealed. Twitter users also shared images of the signage changing at locations around the country to “IHOb.” “They weren’t playing,” one Twitter user wrote. 
  
 (To be clear, the lower-case “b” is used instead of a capitalized one to elicit the image of a “P” flipping over and turning into a “b.”) 
  
 It’s hard to imagine the new name could be permanent, as the nearly 60-year-old restaurant chain is best known for its pancakes and breakfast menu items. And, for what it’s worth, the company is still publicly traded under IHP. The promotional tactic, as the company said, is used to draw attention to the new burgers (which, for $6.95, can come with unlimited fries and soda). 
  
 Pancake patrons need not worry, however. It doesn’t seem like any of the restaurant chain’s original items will be changed or replaced as a result of the new burgers. ||||| Tweet with a location 
  
 You can add location information to your Tweets, such as your city or precise location, from the web and via third-party applications. You always have the option to delete your Tweet location history. Learn more ||||| Now that news of IHOP’s new burger menu has officially been revealed, critics on social media are officially hating it. 
  
 Almost immediately after IHOP president Darren Rebelez revealed news that the “b” in the restaurant’s temporary new name — IHOb — will stand for “burgers,” Twitter users began blasting the move as an “epic failure” and calling for the creative team behind the idea to be fired. 
  
 'IHOB' LOGO TOO SIMILAR TO THAT OF TAMPON BRAND, TWITTER SAYS 
  
 Others, meanwhile, were predicting that the new strategy would fail — and even bankrupt the company. 
  
 At one point, IHOP responded to a fan on Twitter who lamented the news, only to be told to “shut the buck up” by yet another outraged user. 
  
 Even Wendy's and White Castle inserted themselves into the drama, with Wendy's likening IHOP's rebranding to a child changing his/her name, and White Castle joking that it would be changing its name to Pancake Castle. 
  
 Siegel+Gale, a brand-consulting agency that spoke with Fox Business further warned that IHOP's move "may have been the dumbest decision ever," as "brand equity is precious." 
  
 IHOP TO IHOB NAME CHANGE 'DUMBEST MOVE EVER' BRAND EXPERT WARNS 
  
 IHOP declined to comment on the backlash, but told Fox News that fans have been "incredibly engaged" since the name change was announced. 
  
 "We knew we had to be bold in order to shift perceptions that IHOP can only do a great breakfast — the tounge-in-cheek name change speaks to the fact that we’re just as serious about our burgers as we are about our pancakes," the company said. 
  
 It's likely that the restaurant's rebranding won't be permanent, either: A representative for the chain confirmed to Fox News that only one restaurant in Los Angeles will feature the new signage, while the rest will feature IHOb-themed elements within, but retain their original signage, for at least the length of the "summer campaign." 
  
 News of the restaurant's name change was originally announced June 4, though the company did not reveal the beefy announcement until Monday morning. 
  
 IHOP's — or IHOb's — new burgers are currently available with unlimited french fries and a drink starting at $6.99 at participating locations. ||||| The mystery of IHOb is solved. 
  
 IHOP said on Monday that it's temporarily changing its branding because the B stands for burgers. 
  
 It's only a marketing campaign. IHOP isn't changing its name. But the chain of breakfast diners took social media by storm last week with the cryptic announcement that it was flipping the lowercase "p" in its logo and making it a "b." 
  
 IHOP, of course, stands for International House of Pancakes. But IHOP — sorry, IHOb — wants to be known as a place to get lunch and dinner, not just breakfast and brunch. It's adding several burgers to its menu, including a Big Brunch burger with bacon, a fried egg and browned potato on top. 
  
 Dear Internet, we abbreciate your batience. Now let's see who guessed right. B-hold!!!!! #IHOb pic.twitter.com/Fh3SkZ7s3Y — IHOb (@IHOb) June 11, 2018 
  
 "We are definitely going to be IHOP," Darren Rebelez, president of IHOP, told CNNMoney. "But we want to convey that we are taking our burgers as seriously as our pancakes." 
  
 An IHOP in Hollywood is getting new IHOb signs, and some others might get the treatment. The new IHOb Twitter account even retweeted photos and video of a construction crew putting up the new sign in LA. 
  
 But Rebelez said the vast majority of the nearly 1,800 other locations will still go by IHOP. 
  
 So, to use another B-word, will there be a backlash? 
  
 Some people correctly predicted it would stand for burgers, but many others on Twitter and Facebook thought the B would stand for breakfast or bacon. 
  
 Others had more fun, speculating that the B stood for bitcoin or break dancing. 
  
 Chiquita even got in on the act, saying that the B should stand for bananas. 
  
 Others noted that the Ob in the IHOb logo looked extremely similar to the O.B. brand of tampons. 
  
 Well I don't know about you but nothing like the new logo that looks like a tampon brand to make me hungry for flapjacks! #IHOb Just sloppy management pic.twitter.com/eum338fj81 — G (@momomiester) June 7, 2018 
  
 Rebelez isn't worried that people will be disappointed. He said some people were upset that IHOP would even consider tinkering with the name. But most fans figured out it was just a way to get people talking. 
  
 That clearly worked. 
  
 "The vast majority of people were having fun with the name change and were trying to solve the riddle. They had fun for a week trying to figure it out," Rebelez said. 
  
 America loves burgers, and IHOP wants to be a bigger player at lunch and dinner. 
  
 When I asked Rebelez whether IHOP was considering food-fusion menu items — remember Burger King's Whopperito or Taco Bell's Nacho Fries? — he joked that diners could order a side of flapjacks and make their own pancake burger. 
  
 Still, it's worth wondering why IHOP is going through all this trouble. Why mess with a good thing? 
  
 IHOP owner Dine Brands (DIN) is also the parent company of Applebee's. Is Rebelez worried that he's competing more directly with his corporate sibling? 
  
 Not really. Rebelez said IHOP will remain family-focused, while Applebee's will still be a place to go with friends to get a beer and watch a game. 
  
 "They have a bar," Rebelez said. "If you want a burger and beer, you are not going to come to IHOP." 
  
 In other words, the B in IHOb clearly doesn't stand for booze. ||||| Don't worry: It doesn't look like IHOP's classic pancakes are going anywhere. Hollis Johnson 
  
 On Wednesday, breakfast restaurant chain IHOP announced that it was changing its name to IHOb— sparking a lot of debate, and some very funny jokes, about what the 'b' could possibly stand for. 
  
 Well, overtaken by curiosity, I visited an IHOP in Daly City, CA on Friday night, and got a huge sign that the 'b" was not "breakfast," "bacon," or even "blockchain" — it's "burgers." 
  
 That sign? Literal signage by the cash register, with the same "IHOb" logo that the chain shared on social media during the week, followed by the words "Burgers Burgers Burgers." It was pretty unambiguous. 
  
 Check it out: 
  
 The sign is pretty clear. Matt Weinberger/Business Insider 
  
 And while I didn't get a shot of the menu, the IHOP I visited had a specials board with a bunch of seemingly-new burger options. 
  
 However, IHOP fans should take heart, as it doesn't seem like the chain is eliminating its trademark pancakes altogether. Right next to this sign was another with the classic IHOP logo, declaring "Pancakes Pancakes Pancakes." So this change may not be as dramatic as some have feared. 
  
 Don't want to take my word for it? Fox News reports that alleged IHOP insiders have also pegged the new name as having to do with burgers. And others on social media have also noted similar signage at their own local IHOP franchises: 
  
 In case you were wondering, I didn't get one of the new burgers. I've spent my entire life silently judging people who don't order pancakes at IHOP, and I don't intend to stop now. 
  
 IHOP declined to comment for this story. According to its social media accounts, IHOP will officially reveal the meaning of "IHOb" on June 11th. |||||
Solution:
"Burgers." That's what the "b" stands for in IHOP's name change, which CNNMoney reports isn't actually a name change. It's merely a temporary marketing stunt to promote a new emphasis on burgers. "We are definitely going to be IHOP," company president Darren Rebelez tells the news outlet. "But we want to convey that we are taking our burgers as seriously as our pancakes." His company revealed the meaning of the "b" on Monday after teasing the news last week. An IHOP rep confirms to Fox News that while one restaurant in Los Angeles will change its main outdoor sign, all the others will simply feature "IHOb-themed elements" inside. (A writer at Business Insider guessed as much over the weekend and posted examples of what clued him in.) "Pancake patrons need not worry," writes Jennifer Calfas at Money. "It doesn't seem like any of the restaurant chain's original items will be changed or replaced as a result of the new burgers." And the company still trades as IHP, she notes. Adweek gives the company credit because it "squeezed a decent amount of juice" out of the move, which will be buttressed by a national ad campaign. "One can infer that the IHOP to IHOb swap is temporary," writes Doug Zanger, "yet stunts like this are generally, when done well, a memorable way to launch something new."