Detailed Instructions: In this task, you are given a text of many news articles seperated by special token "|||||". Your task is to summarize them.
Problem:When historians look back on this year's Winter Olympic Games in Pyeongchang, South Korea, they may talk about snowboarder Shaun White’s incredible gold-medal-winning performance or the style of skater Adam Rippon. Some may even recall that Russian curler Alexander Krushelnyski failed a drug test, even if they have no clue about the sport. 
  
 However, the reason the 2018 Games will go down in history will have nothing to do with the “thrill of victory” or the “agony of defeat.” The milestone, in fact, may seem mundane at first glance. In a Wall Street Journal story about the declining ratings at the Games, Magna’s Dani Benowitz, a major ad buyer, made the startling observation that “the days of the ratings bonanza are over." 
  
 Let's take a closer look at this seemingly innocuous statement. 
  
 To be sure, overall viewership for broadcast and cable networks has slumped in recent years thanks to the surging popularity of Netflix and other streaming services. Events that networks and advertisers counted on to attract huge audiences — such as the Super Bowl, the World Series, the Grammys and the Oscars — have struggled in recent years to add viewers. That’s why it’s not a shock that the Olympics are experiencing the same issues. 
  
 Of course, there are specific reasons for the decline in specific events. 
  
 The Philadelphia Eagles’ thrilling (yes, I bleed green) victory in Super Bowl LII was enjoyed by millions of fans in the Delaware Valley and legions of New England Patriots haters. Overall, though, the TV audience on Comcast ’s NBC network, which is also broadcasting the Olympics, hit a nine-year low. As I argued in an earlier post, the NFL has many problems, including bad teams in major markets and a boring “product.” Its viewership would have dropped this season regardless of whether players protested during the national anthem. 
  
 Not all major sporting events are losing their audience. Viewership for the College Football National Championship game increased this year, and the NBA Finals was the most watched since 1998. The NCAA Final Four games had their largest audiences in 12 years. The Stanley Cup finals was the most watched on record. Even with its drop-off in viewership, the NFL remains by far the most popular U.S. professional sport. 
  
 Heading into the Winter Olympics, NBC faced a huge challenge of attracting an audience to sports that most U.S. fans don’t follow regularly and that are dominated by non-American athletes. As Forbes editor Mike Ozanian notes, the “product” of the Peacock network left much to be desired. Half-empty stands at many events don’t help matters, either. 
  
 To its credit, NBC, which paid nearly $1 billion for the broadcast rights to the Games, is making the best of the cards that it has been dealt when it comes to selling Olympic ads. Television commercials are priced based on network estimates of their audiences. In the case of the Olympics, NBC is providing these guarantees based on both television and digital platforms, a metric it has dubbed Total Audience Delivery. But even by that metric, NBC's numbers are down. 
  
 According to Sports Media Watch, through Friday, the Olympics had averaged a combined 22.2 million viewers in prime time, a 6% drop since 2014, for the lowest average since Turin in 2006. The audience on the flagship NBC network is averaging 19.9 million, the smallest since 1992. 
  
 When it comes to television sports, it's all about perspective. 
  
 Even with their declining audience, the Olympics remain a ratings juggernaut, which is increasingly difficult to find in this increasingly fractured media environment. ||||| In 2011, NBC paid a total of $4.38 billion for the rights to the next four Olympics. Three years later it bought another six for $7.7 billion. At the time, the deals looked to many like a sure thing. Now, they have started looking like they could end up being more of a burden than a boon. 
  
 For years, the conventional wisdom in TV had been that even as younger viewers turned away from TV, live sports were invulnerable -- after all, the thinking went, people wanted to watch live sports, well, live. 
  
 In 2012, viewership of the London Games was up even though many viewers had already seen the results on social media. An average of 31.1 million people tuned in to watch the Games when they aired during prime time on a tape delay. 
  
 But in the past two years, even sports have fallen victim to the same trends plaguing the broader industry. First the NFL's ratings fell. Now we've seen that same drop hit consecutive Summer and Winter Games. 
  
 Viewership for the current Olympics on NBC is down 24% compared to Sochi among viewers aged 18-49, the age demographic most coveted by advertisers. (NBC notes that the demo is actually down only 15% when including viewers from both NBC and NBC Sports Network, which is airing prime time coverage of the Winter Games for the first time.) 
  
 But even the Opening Ceremony, which is typically a major draw, was down 8.6% from four years ago. 
  
 Related: Why gay Olympians Adam Rippon and Gus Kenworthy are marketing gold 
  
 While the Winter Games tend to be less popular than those in the summer, the 2016 Rio Olympics didn't fare much better. 
  
 Ratings then were down from 2012, and NBC reportedly had to issue advertisers "make-goods" in the form of free ad time because initial ads didn't reach the agreed upon number of viewers. 
  
 NBC, like all networks, makes money from advertising and "retransmission" fees it charges cable providers and local stations to air its content. Networks typically know what their retransmission fees are going to be, they're essentially baked into budgets, but advertising dollars aren't guaranteed and are less secure, especially in today's changing climate. 
  
 NBC, which is owned by Comcast (CCZ), said its national ad sales are actually up from Sochi from $800 million to $920 million. 
  
 Related: U.S. women's hockey: From fighting for better pay to fighting for gold 
  
 The last three Games have been profitable for NBC, and the 2016 Rio Games set a record Olympic profit of $250 million. The network expects to again make money off Pyeongchang. 
  
 Comcast Chairman and CEO Brian Roberts said in a CNBC interview that he would "absolutely" renew or extend NBC's Olympics contract. 
  
 "Our long-term Olympic rights agreement is the best in all of media. The Olympics have demonstrated the ability to assemble massive and diverse audiences on everything from broadcast television to Snapchat, and are uniquely suited to thrive in today's expanding media landscape," NBC Broadcasting and Sports Chairman Mark Lazarus said in a statement. "We are very bullish on our investment." 
  
 But the biggest question NBC faces isn't Olympics profitability right now -- it's what this year's poor ratings bode for profitability two years down the line, and four years, and so on. 
  
 One thing NBC points to is that the $12 billion rights deal extends to all platforms, including TV and digital. 
  
 According to NBC,13.9 million unique viewers have live-streamed content from these Olympics so far -- double the 6.3 million viewers that Sochi had at this point. 
  
 But even when combining TV viewers with those watching via a live stream, total viewership is still down. Prime-time viewing saw an 8% drop from Sochi. 
  
 Related: Why sponsors are breaking up with the Olympics 
  
 There are some factors this year that might not be an issue in subsequent Games. 
  
 American athletes have had a relatively poor showing in Pyeongchang, which has dampened enthusiasm among viewers here. The U.S. is currently ranked fourth in the global Olympic medal count with just 23 gold, silver and bronze medals. With only a handful of events left, Norway is dominating with 38 medals. In Sochi, Americans ended the Games leading the count, bringing home 28 medals. 
  
 Another issue is a change to men's hockey, which is typically one of the most popular Winter Games sports in the U.S. This year, the NHL didn't allow its players to compete in the Olympics, which meant less viewer interest -- and a missed opportunity for NBC to promote the NHL games it airs. 
  
 Both of those factors likely hurt enthusiasm and ratings this year. But the bigger issue is still the industry-wide problem of viewers turning away, and more gold medals and professional hockey players aren't likely to fix that. |||||
Solution:
Was NBC's $12 billion investment in the Olympics a good idea? Based on the ratings from the Pyeongchang games, it's not clear. Viewership in the coveted 18-49 demographic is down 24% compared to the winter games in Sochi four years ago, CNN reports, though NBC points out it's only down 15% when viewers from NBC Sports Network are included. Ratings for the Opening Ceremony, which usually draws lots of viewers, were down 8.6% from Sochi. And in 2016, ratings for the summer games in Rio were down from the 2012 summer games. NBC paid more than $12 billion over two deals, one in 2011 and one in 2014, for rights to the next four Olympics. CNN says that at the time the deals seemed like "a sure thing," since live sports were predicted to always draw strong viewership, but lately sports including NFL games have suffered from declining ratings. Even so, the last three Olympics have made money for NBC, and the network says it expects that to hold true for Pyeongchang. NBC points out that its rights deal includes platforms other than TV, and more than double the number of viewers live-streamed content from the 2018 games than the 2014 games. But even when taking those viewers into effect, total viewership is still down from four years ago. Last week, Forbes said the decline in ratings could be the reason this year's games go down in history, noting that a major ad buyer recently told the Wall Street Journal "the days of the ratings bonanzas are over."