Definition: In this task, you are given a text of many news articles seperated by special token "|||||". Your task is to summarize them.
Input: After discontinuing its Big Book catalogs last year, J.C. Penney Co. has decided to exit the rest of its traditional catalog business as e-commerce sales overshadow its direct-mail channel. 
  
 Plano-based Penney confirmed that it's notified suppliers that it will stop publishing its remaining dozen specialty catalogs next year. Those smaller catalogs were for categories such as school uniforms, kitchen items, bras, home and window coverings. 
  
 Penney discontinued its semiannual telephone-book-size Big Book after the fall/winter 2009 volume. 
  
 In recent years, the department store operator consolidated buying teams for its 1,107 stores and website, jcp.com, as it was winding down its catalog business. 
  
 The decision means Penney will stock less inventory overall because it will buy only for stores and Internet, said Penney spokeswoman Darcie Brossart. 
  
 Discontinuing the printed catalogs gives the company pricing flexibility. Catalogs forced the retailer to lock in prices, which can change weekly at promotionally priced department stores like Penney, said Brossart. "Some catalogs have several-month-long shelf lives." 
  
 The retailer's online sales have been stuck at about $1.5 billion annually the last three years. Its home business, which represents about half its online business, suffered from the housing collapse and recession. 
  
 Speaking last week at Goldman Sachs Global Retailing Conference, chairman and CEO Myron "Mike" Ullman said discontinuing the Big Book hurt sales more than the company expected. 
  
 Many customers entered their orders online at jcp.com after seeing the item in the catalog, he said. When they didn't receive the Big Book this spring, they didn't "all of a sudden wake up and say, 'I should order something online.' " 
  
 Still, the company has plans to expand its dot-com business. Management has said it will add $5 billion in sales over the next three years and expects a chunk of that to come from online. 
  
 In place of the specialty catalogs, Penney will distribute "look books," which look like catalogs but carry less merchandise, have no catalog item numbers and refer customers to jcp.com for information about styles, sizes and colors. 
  
 "We're not going to stop mailing books to people," said Brossart. Instead, Penney will mail look books to customers interested in specific merchandise categories. 
  
 Penney has been sending out look books since last year, and the response has been good, sending consumers to the Internet or the store, Ullman said. 
  
 "We're not getting out of the print business. ... We're transitioning from the catalog, which is essentially a static vehicle." 
  
 "We're a promotional department store, one of the top 20 advertisers in the United States. So we're not exactly quiet," Ullman said. 
  
 Penney spent $1.17 billion on advertising last year. ||||| A half-decade after killing off its hefty catalog to focus on the Web, J.C. Penney Co. is bringing it back, armed with data showing that many of its online sales came from shoppers inspired by what they saw in print. 
  
 The new, 120-page book will feature items from Penney’s home department and will be sent to select customers in March, the first time the struggling department-store chain has sent out a catalog since 2010. 
  
 The... |||||
Output:
JCPenney has found that even in the Internet age, print has its place. Decades after launching its big catalog in 1963, JCPenney stopped sending it in 2009. Now, the company is restoring the catalog, having found that many online shoppers—some 31%, according to analysts—use the book as inspiration, the Wall Street Journal reports. With JCPenney's gradual departure from print (smaller catalogs and "look books" continued in various forms, the Dallas Morning News noted), "We lost a lot of customers," says CEO Mike Ullman. The catalog once reached 1,000 pages; the new version, while still fairly hefty, will only be about 120. Starting in March, specially-chosen customers will get a look at its offerings, which will focus on home goods. JCPenney isn't alone in seeing the advantages of print, the Journal notes: J. Crew and Williams-Sonoma are among fans of the catalog, as are some web-focused retailers. Bonobos started sending them out just two years ago. "At the time, everyone said digital was the future and catalogs were old time," says a rep. But "our catalog customers tend to spend more … and our catalog customers who make purchases at our brick-and-mortar stores are our best customers overall.”