Definition: In this task, you are given a text of many news articles seperated by special token "|||||". Your task is to summarize them.
Input: Photo courtesy H&M; The ad shows the olive-skinned Isabeli Fontana deeply bronzed. 
  
 H&M made a splash with its new bathing suits, but not in the way the Swedish clothing retailer intended. The company issued an apology yesterday after coming under fire from the Swedish Cancer Society for a series of ads featuring Brazilian model Isabeli Fontana in bright swimsuits and a very, very dark tan. 
  
 "Every year, more people die in Sweden of (skin cancer) than in traffic accidents, and the main cause is too much sunning," the Society wrote in an opinion article in the Thursday edition of Swedish newspaper Dagens Nyheter, according to the AFP. 
  
 The group blasted H&M for what it characterized as creating a "deadly" standard of beauty that unduly influenced young people to tan. It said images like the swimsuit ad campaign "contribute to more people dying from skin cancer." 
  
 Live Poll Should the company have apologized for the ad campaign? No. Swimsuits look better on tan models and the company is in the business of selling. Yes. Skin cancer is a serious issue. And these ads promote dangerous behavior. Vote View Results 183456 No. Swimsuits look better on tan models and the company is in the business of selling. 62% 
  
 183457 Yes. Skin cancer is a serious issue. And these ads promote dangerous behavior. 38% VoteTotal Votes: 25537 
  
 The retailer responded with an apology via email to the media outlet. "We are sorry if we have upset anyone with our latest swimwear campaign. It was not our intention to show off a specific ideal or to encourage dangerous behaviour." While H&M did defend itself by saying the goal was to highlight the bathing suits — as opposed to the color of the model's skin — it also said, "We have taken note of the views and will continue to discuss this internally ahead of future campaigns." 
  
 The ads show the olive-skinned Fontana deeply bronzed, an effect that could have been achieved with makeup or digital manipulation instead of via hours in the sun. The Cancer Society did acknowledge that it was possible that Fontana's complexion could have been faked with computer enhancements, but said the image was harmful either way. 
  
 "[T]he effect is the same: H&M tells us we should be very tan on the beach," it said. 
  
 More from msnbc.com business: 
  
 Follow msnbc.com business on Twitter and Facebook ||||| H&M 'sorry' for using deeply tanned swimwear model 
  
 STOCKHOLM — Swedish cheap-and-chic fashion giant H&M; on Thursday apologised over a swimwear campaign featuring a deeply tanned model that sparked outrage among cancer groups. 
  
 "We are sorry if we have upset anyone with our latest swimwear campaign. It was not our intention to show off a specific ideal or to encourage dangerous behaviour, but was instead to show off our latest summer collection," the company said in an email sent to AFP. 
  
 "We have taken note of the views and will continue to discuss this internally ahead of future campaigns," it added. 
  
 H&M;'s apology came after the Swedish Cancer Society and other critics blasted advertisements featuring Brazilian model Isabeli Fontana wearing brightly-coloured swimwear accentuated by a dark-brown tan. 
  
 "The clothing giant is creating, not least among young people, a beauty ideal that is deadly," the cancer society wrote in an opinion piece in Sweden's paper of reference Dagens Nyheter Thursday. 
  
 "Every year, more people die in Sweden of (skin cancer) than in traffic accidents, and the main cause is too much sunning," the group said. 
  
 "Regardless of how the H&M; model got her tan, through sunning or a computer programme, the effect is the same: H&M; tells us we should be very tan on the beach," it said. 
  
 "It is sad to write this, but H&M; will through its latest advertising campaign not only sell more bathing suits but also contribute to more people dying from skin cancer." 
  
 H&M; has previously come under fire for using very thin models in its advertising campaigns. 
  
 Copyright © 2012 AFP. All rights reserved. More » |||||
Output:
The tanning wars continue: Swedish retailer H&M has apologized for using a deeply bronzed model to show off a swimsuit, reports AFP. "We are sorry," said the company. "It was not our intention to show off a specific ideal or to encourage dangerous behavior, but was instead to show off our latest summer collection." The apology came after the Swedish Cancer Society berated the company: "It is sad to write this, but H&M will through its latest advertising campaign not only sell more bathing suits but also contribute to more people dying from skin cancer." The offending ad featured Brazilian model Isabeli Fontana, and it's not clear whether H&M used any digital tricks to make her tan look deeper than it actually is. Fontana is naturally "olive-skinned," notes MSNBC. Photoshop or no, she's still nowhere near New Jersey's Patricia Krentcil.