IN: What happens next?

How to optimize a press release 
Decide the overall goal of the press release. 
This document should convince readers to do something, whether it is to go to your website, buy a ticket or read more. Pick your audience and brainstorm ways to make the story convincing to your target demographic.

OPTIONS:
- Research and choose 3 keyword phrases. You can look at the current keywords that are bringing the most traffic to your business, or what phrases are working best for your competitors.
- A press release about rock climbing may be enough to get readers interested in the story. Using current news articles or memoir might be more interesting for readers.
- Get your paper into the forums of convention organizations. Start by commenting on conversations and develop from there what those conversations were about.
- For example, if you have a great show, but aren't set on making a show of it, consider engaging your readers in journalism skills or making a referral service. If your work area is huge, consider using low-profile offices, like the yellow pages.

OUT: Research and choose 3 keyword phrases. You can look at the current keywords that are bringing the most traffic to your business, or what phrases are working best for your competitors.

IN: What happens next?

A city view is seen from a skyscraper. two men

OPTIONS:
- talk to the camera.
- then show the inside of a store and car wash.
- are shown cleaning windows on the side of the building.
- talk about their travels.

OUT: are shown cleaning windows on the side of the building.

IN: What happens next?

How to determine the sex of a cat 
Approach the cat or kitten with care. 
To ascertain the sex of a cat or kitten, it's necessary to pick the cat up. Some cats don't like to be handled, so take a little time to let him or her get comfortable around you.

OPTIONS:
- The more comfortable you are petting him or her, the smoother your visit will be. Perform a belly-rub or exam.
- You can use a string or cloth around a cat's neck. If the cat seems distressed or hesitant to be picked up, the cat may have a uterus issue.
- Stand or crouch near the cat and let him or her approach you. When the cat comes close, let him or her sniff your hand.
- Other cats do not want to be stroked, but may favor human touch on the head as well. You should do some gentle petting and to be confident that the cat is comfortable and don't display any bodily kinks during handling.

OUT:
Stand or crouch near the cat and let him or her approach you. When the cat comes close, let him or her sniff your hand.