How to know your audience<br>Use words and phrases your audience understands. Instead of using an acronym or technical jargon, use a relevant word or phrase that provides the same meaning. For example, business people like to use sme's (pronounced like " smees ") to describe a person who is a subject matter expert.

Can we draw the following conclusion?
Your audience doesn't understand many words.

 -Yes -It's impossible to say -No
It's impossible to say