Given a document, generate a short title of the document. The title should convey the main idea/event/topic about which the document is being written. Note that URLs in the text have been replaced with [Link].
One example: In a letter posted on the White House web site Tuesday  John Brennan  assistant to President Barack Obama for homeland security and counterterrorism  said Schmidt will have regular access to the president and play a vital role in the country's security.
 Schmidt's selection comes more than 10 months after Obama declared cyber security a priority and ordered a broad administration review.
 A senior White House official said Obama was personally involved in the selection process and chose Schmidt because of his unique background and skills. Schmidt will have regular and direct access to the president for cyber security issues  the official said. The official spoke on the condition of anonymity to discuss the selection process.
 At the same time  cyber experts and potential job candidates have complained that the position lacks the budgetary and policy-making authority needed to be successful. Schmidt will report to the National Security Council and closely support the National Economic Council on cyber issues.
 Schmidt's selection suggests that economic and business interests in the White House held more sway in the selection process. Schmidt  president and CEO of the Information Security Forum  a nonprofit international consortium that conducts research in information security  has served as chief security officer for Microsoft and as cyber security chief for online auction giant eBay. He was reportedly preferred by Lawrence Summers  director of the economic council.
Solution is here: White House picks new cyber coordinator
Explanation: The title is relevant to the main topic of document, that is, the selection of Schmidt as the cybersecutiy chief.

Now, solve this: Nearly two years into Accor SA’s $168 million play for a piece of the home-sharing pie  the multinational hotel group is throwing down the luxury gauntlet: free  round-the-clock concierge service for an entire year after your vacation. Called “Higher Living ” the offering was announced on Friday by  Onefinestay   the luxury rental brand founded in 2009 and acquired by Accor in 2016.
Higher Living is being pegged as a loyalty program of sorts as Accor rapidly expands its footprint  becoming the first major hotel group to actively embrace home sharing. Last year they purchased Travel Keys and Squarebreak and merged them with  Onefinestay   quadrupling the rental company’s portfolio overnight  from more than 2 000 units in 13 locales to more than 10 000 rentals in 200-plus destinations.
What sets  Onefinestay ’s privately owned properties apart from those on Airbnb  VRBO  and other peer-to-peer sites is that each one—from a beachfront villa in Anguilla to a penthouse in San Francisco—is heavily scrutinized in person and vetted against a checklist of 300 characteristics. In addition  there’s a consistent  hotel-like quality to every stay  from the toiletries (Le Labo in the U.S.  L’Occitane in Paris  for example) to an on-call concierge to procure hard-to-get theater tickets  private chefs  or dog-sledding excursions in Courchevel. Those concierges now staff the Higher Living program.
Javier Cedillo-Espin   Onefinestay’s chief executive officer   likens Higher Living to the modern-day version of a butler  “almost like a guardian angel delivering local experiences ”  he  tells Pursuits in an interview.
Unlike traditional loyalty programs  Higher Living does not involve points  a tiered structure  or endless marketing emails  and guests are automatically enrolled from the minute a getaway ends. Need help finding a photographer for a family photo shoot? Just call  text  email  or use the dedicated mobile app to ask an on-staff Onefinestay concierge to find one; the only thing you pay for is the photo shoot. Planning your kid’s birthday party? Consider the venue  cake  and decorations handled. You can also use the service to arrange day trips or just send flowers. It’s a doubling down on Onefinestay’s view of itself as a full-fledged hospitality company  rather than merely a place to go for high-end rentals.
Rebookings are the ultimate goal for any loyalty program: After 12 months  the program expires unless a new booking is made (or a yet-to-be-decided fee is paid). Book a new trip  and another complimentary year starts immediately. Only the person who pays for a  Onefinestay  property can submit requests to the concierges—something to consider when splitting a rental with another couple or family.
Noting  Onefinestay ’s strongly positive word-of-mouth reputation  Cedillo-Espin pegs his company’s success on its ability to foster memorable experiences. “People trust us in a way that they seldom trust brands. And for me  that’s the biggest difference.”
Take segment-leader Airbnb Inc. Its 4 million listings and 65 000 cities include upscale properties  but it is far from being perceived as a luxury company. That may all change when its “Lux” tier debuts in the coming months; the new collection will comprise about 4 000 properties from Canada-based Luxury Retreats  which it acquired last year for $300 million—but the peer-to-peer rental behemoth says it has no plans yet to provide a comparable high-touch concierge service. In addition  Airbnb doesn’t pay commissions to travel agents  which Onefinestay does  incentivizing agents to consider its properties on par with hotels.
“I don’t think [they] necessarily add value or will be a deciding factor as to why someone should book a villa ” he says when asked about concierge programs as rewards in a general sense. (Bloomberg received Onefinestay’s announcement under embargo.) “People booking high-end vacations already have access to tickets and dinner reservations and so on.”
This sentiment especially makes sense when you consider that  some of Onefinestay’s properties are  non-exclusive and listed on booking platforms with less personalized attention; the high-touch human element is the only thing setting  them  apart.
However Higher Living shakes out   Onefinestay  will continue fine-tuning its inventory  proactively adding and dropping homes. Its beach collection includes more than 4 000 rentals from Hawaii to Bali; in 2018  it is looking to expand in the south of France and Greece. In the countryside  Provence  France  Tuscany  Italy  and Napa  Calif.  will remain a focus  and the ski chalet collection will see growth in the North American market  including Vail and Aspen in Colorado and Lake Tahoe on the Nevada-California border.
More than anything else  Cedillo-Espin believes he is in the business of making people happy  and  Onefinestay  prides  itself  on  its  ability to deliver not only on wow-factor accommodations  but hot-air balloon rides and Alpine motor-skiing excursions to match. “The customer has become more demanding about what they require ” he says. “There are millions of experiences out there  and we’re focused on making sure they have the very best.”
Solution:
Onefinestay Bets on Loyalty Program to Keep Luxury Airbnbs at Bay