Given a passage and a question, find the answer to the question based on the passage. The answer should consist of only one word that lies in the span of only one of the sentences in the passage.
Q: Paragraph: Anthropomorphism is the attribution of human traits , emotions , or intentions to non-human entities . It is considered to be an innate tendency of human psychology .
Question: the use of human characteristics to describe ideas or inanimate objects

A: 
Anthropomorphism