Ques: When you were looking for a reliable,honest auto mechanic ,how did you find him?Before you went into that restaurant you recently tried,how did you know that it served great food?If you are like most people on the planet,you want to lower your risk of a big ugly surprise so you asked people you trust to refer to a business they trust. Marketers call this friendtofriend recognition of a business "wordofmouth" advertising. When you do a great job for your customer or a bad job,people are going to talk about your business. Unfortunately,because we humans seem to feel negative emotions more intensively  than positive ones,we're more likely to tell more of our friends about bad experiences with a business than positive ones. Understand this:Customers believe their own experience. You can't make them believe that your company is wonderful when they felt they were treated badly. So,to get positive wordofmouth going for your business in this servicebased economy,you've got to do a really outstanding job for everyone,exactly. And when you do,you build a great reputation  . That takes time. But it forms a close link with your customers in a way that no advertising and no promotional coupon  ever could. The good news is that because there are so many different businesses chasing after your customers' money,people want to know whom they can trust. So people are going to be talking about you create a free sales force for your business---- an army of delighted customers who tell everyone that they know how good your company is to do business with. That's a great antidote   to nonconfidence. According to the passage,whether we go to a place or not depends on   _  . A) business fames B) associates' recommendation C) particular recognition D) media assistance
Ans: B

Ques: Reading to dogs is an unusual way to help children improve their literacy skills  With their shining brown eyes, wagging tails, and unconditional love, dogs can provide the nonjudgmental listeners needed for a beginning reader to gain confidence   , according to Intermountain Therapy Animals (ITA) in Salt Lake City. The group says it is the first program in the country to use dogs to help develop literacy in children, with the introduction of Reading Education Assistance Dogs (READ). The Salt Lake City Public Library is sold on the idea. "Literacy specialists admit that children who read below the level of their fellow pupils are often afraid of reading aloud in a group, often have lower self-respect, and regard reading as a headache," said Lisa Myron, manager of the children's department. Last November the two groups started "Dog Day Afternoon" in the children's department of the main library. About 25 children attended each of the four Saturday-afternoon classes, reading for half an hour. Those who attended three of the four classes received a "pawgraphed" book at the last class. The program was so successful that the library plans to repeat it in April, according to Dana Thumpowsky, public relations manager. What is mainly discussed in the text? A) Children's reading difficulties. B) Advantages of raising dogs. C) Service in a public library. D) A special reading program.
Ans: D

Ques: A shop worker nicknamed  Little Fatty told of his shock at becoming a Susan Boyle-like Internet star after a perfect Whitney Houston performance on a TV talent show. Lin Yuqun, 24, won over the judges and the audience of the Million Star show with perfect performances of Whitney Houston's I will Always Love You , and has got 480,000 hits on video sharing website You Tube. "I am shocked that I can draw so much attention. I'm really moved and happy that people like my performance of Whitney's song," said Lin, who works part-time at a musical instrument shop. "I've loved singing since I was a little boy and I feel like I am living my dream now. I hope I can pursue  a career in singing," he told reporters. Reporters called him "China's Susan Boyle", describing him as "plain-looking and short", but Lin, who has the nickname "Little Fatty", told reporters the comparison made him proud. "I am honoured to be compared to Susan Boyle. I am inspired and encouraged by her because she proved that even a person who's seen as an underdog  and who has ordinary looks can shine on the stage," Lin said. Since his performance was posted on Youtube late last week, he has been the subject of heated conversation in on-line chat rooms on American Yahoo! and other foreign websites. " _ " a viewer wrote on YouTube. Scottish single Susan Boyle got recognized around the world after she was discovered last year on the British's Got Talent television show with her performance of I Dreamed a Dream from Les Miserables, which was the best-selling debut in British chart history and also topped the US charts. It seemed that Lin Yuqun   _  . A) was not surprised that he could be famous. B) felt lost after the talent show. C) learnt to sing at a musical instrument shop. D) wants to become a singer.
Ans: D

Ques: We walked in so quietly that the nurse at the desk didn't even lift her eyes from the book. Mum pointed at a big chair by the door and I knew she wanted me to sit down. Then, Mum took off her hat and coat and gave them to me to hold. She walked quietly to the small room by the lift and took out a wet mop . She pushed the mop past the desk and as the nurse looked up, Mum nodded and said, "Very dirty floors." "Yes, I'm glad they've finally decided to clean them," the nurse answered. She looked at Mum strangely and said, "But aren't you working late?" Mum just pushed harder, each swipe   of the mop taking her farther and farther down the hall. I watched until she was out of sight and the nurse had turned back to writing in the big book. After a long time Mum came back. Her eyes were shining. She quickly put the mop back and took my hand. As we turned to go out of the door, Mum bowed politely to the nurse and said, "Thank you." Outside, Mum told me "Grandma is fine. No fever ." "You saw her, Mum?" "Of course. I told her about the hospital rules, and she will not expect us until tomorrow. Dad will stop worrying as well. It's a fine hospital. But such floors! A mop is not good. You need a brush." When she took a mop from the small room what Mum really wanted to do was   _  . A) to see a patient B) to please the nurse C) to clean the floor D) to surprise the story-teller
Ans:
A