*Question*
If a business wants to sell its products internationally, it had better do some market research first. This is a lesson that some large American corporations have learned the hard way. What's in the name? Sometimes the problem is the name. When General Motors introduced its Chevy Nova into Latin America, it overlooked the fact that Nova in Spanish means "It doesn't go". Sure enough, the Chevy Nova never went anywhere in Latin America. Translation problems Sometimes it is the slogan that doesn't work. No company knows this better than Pepsi-Cola, with its "Come alive with Pepsi!" campaign. The campaign was so successful in the United States , Pepsi translated its slogan literally for its international campaign. As it turned out , the translations weren't quite right. Pepsi was begging Germans to "Come out of the grave " and telling the Chinese that "Pepsi brings your ancestors  back from the grave." A picture's worth a thousand words Other times, the problem involves packaging . A picture of a smiling baby has helped sell countless jars of Gerber baby food. When Gerber started selling baby food in Africa, they used the same packaging as in the US, with the smiling baby on the label. Later they learned that in African countries, the picture on the jar shows what the jar has in it, for many people there can't read. Twist of fate Even the culture and religious factors and pure coincidence can be involved. Thorn McAn shoes have a Thorn McAn "signature" inside. To people in Bangladesh, which is a Muslim country, this signature looked like Arabic script for the word Allah. In that country, feet are considered unclean, and Muslims felt the company was offending God's name by having people walk on it. What does the text mainly tell us? A) Lessons from some large corporations. B) How to make use of advertisements C) The importance of market research D) The importance of packaging
**Answer**
C

*Question*
Dr. Jack M. Gwaltney, Jr. a professor at the University Of Virginia School Of Medicine infected six student volunteers with virus, the most common cause of colds. A few days later, when they were coughing and sneezing, he gathered 37 more people and divided them into three groups. Group 1 members spent three days and nights in the same room with one of the infected students, separated by a screen so they couldn't touch one another. Group 2 sat around a table while an infected volunteer talked, coughed and sang to them. Group 3 held hands with an infected student for ten seconds, and then touched their own noses or eyes. Although most scientists at the time, the mid-70s, believed colds were spread by virus-laden droplets spread through the air when infected people coughed or sneezed, Gwaltney suspected physical contact might play an important role. Sure enough, of the 15 people who had touched a student volunteer, 11 became infected--compared with only one of those who had been sitting at the table, and none who had spent three days and nights together. "The best evidence we have is that hand-to-hand contact is the most efficient way of transmitting virus," says Gwaltney. The study was one of a series that helped establish Gwaltney's reputation as a leading authority. Dr. Robert Couch says, "It would not be inappropriate to call him Mr. Common Cold." When Gwaltney is asked how close scientists are to finding a cure, he replies: "If you mean 'get rid of', I don't think we're going to be able to do that with cold viruses any time soon. But if you look in the dictionary, you'll see that 'cure' is explained as a successful treatment. And we're not just getting more effective at treating the symptoms  --we're getting at the root cause too. " Dr. Jack M. Gwaltney conducted the experiment in order to  _  . A) find out the most common cause of colds B) infect the student volunteer C) find out the role physical contact plays in the common colds D) find out the role virus-laden air plays in the infection of colds
**Answer**
C

*Question*
A woman was walking her dog along a beach in New Zealand in late June when she saw something that looked like a white ball in the sand. It turned out to be a young Emperor penguin that was lost. At his age, he should have been close to Antarctic, swimming for fish and playing on the ice floes . But this penguin started swimming north and just kept going. The penguin attracted a lot of attention in New Zealand. It has been 40 years since an Emperor penguin was last seen there. Researchers at the Department of Conservation were called in. They decided to watch the penguin closely, but not to disturb it in any way. Many New Zealanders came to Peka Peka Beach to look at the elegant penguin. They were careful to keep their dogs away from it so it wouldn't be frightened. The public nicknamed the animal Happy Feet. Researchers started to notice that Happy Feet didn't seem well. It turns out that he had been eating the sand from the beach, likely thinking it was snow. The public raised more than 11,000 pounds for an operation to get the sand out of his stomach. The operation was a success, and Happy Feet was taken to a zoo in Wellington, NZ. A group of experts met to decide how to help Happy Feet return to the wild. Last Sunday, they put him on a boat called the Tangaroa, in a specially built ice-filled box and took him out into the Southern Ocean, southeast of New Zealand. There, they released him into the ocean, which is his natural habitat. He took one last look at his human helpers and then dived into the ocean. "Emperor penguins spend their first five years at sea," said Peter Simpson of New Zealand's Department of Conservation. " What happens now is up to the penguin." Happy Feet was fitted with a satellite transmitter so they can monitor his progress using the Internet. So far, the trackers shows that he swam northeast for a little while before getting his bearings and heading south. Where is the young penguin supposed to appear? A) On the sunny beach. B) Near the Antarctic. C) Inside the hole in the ice. D) In the depths of the ocean.
**Answer**

B