What most naturally follows?

How to convert people to a new religion 
Be familiar with your own religion first. 
Be familiar with the various strains, denominations and dialectical differences of your own religion. People tend to ask about a tradition of your religion without knowing that may be a practice peculiar to another sub-group of your religion.
Spend regular time understanding and meditating on your own beliefs. Keep a journal explaining your daily enlightenment to yourself.