You will be given a trivia clue, and the category it belongs to. You should answer with the best answer that belongs in the category and is described by the clue. For simplicity, answers should be in all lower cased letters.
Q: Category: THE STOCK MARKET 
Clue: In 2006 this Milwaukee-based co. announced its new stock symbol, "HOG", at a gathering in Sturgis, S.D.
A: 
harley-davidson