In this task, you are given news articles and you need to generate a highlight, i.e., a short summary, with a maximum length of 10 lines.
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Question: (CNN) -- Getting hired or promoted in today's competitive environment is no easy feat. But, then again, neither was our pitch for MasterCard. The rules of the game were made clear: whichever advertising campaign had the best consumer test score would be declared the winner and awarded the MasterCard account. Yet, despite the fact that our now famous "Priceless" campaign did not fare well in testing, we won the business, and the rest is history. Fifteen years later, "Priceless" remains one of the most recognizable ad campaigns in recent history. So why did we win the business, defying set rules and what early testing said would be a failure? According to MasterCard's CMO Larry Flanagan, it was because of our "core" -- we were a fighting and a cohesive team of competitors, who believed with every ounce of our beings that this campaign would crush their long-standing competitor, Visa. In other words, we had tapped their "hidden agenda." The hidden agenda is the unspoken, visceral, emotional motivation that is behind every decision. Whether deciding who wins the billion dollar deal ... or the job, the hidden agenda is always at work. Your mission is to connect to it, and here's how: . Do your hidden-agenda homework . It's not enough to know factoids about the company. That's table stakes. Do your homework about the emotional state of the company. Are they on a high, yet searching for the next big thing? Are they in crisis and in need of a turnaround? Are they guided by a value system that drives the decisions they make? It turns out that every decision stems from a hidden agenda, which can be found in three forms: . â€¢ Wants are about people viewing their circumstances through the lens of ambition and confidence. â€¢ Needs are about viewing circumstances through the lens of fear or concern. â€¢ Values are about people viewing the world entirely through the lens of their belief systems. In addition to understanding the company's hidden agenda, study the person who will be interviewing you to determine their hidden agenda. Connect with your real ambition . I had breakfast a few weeks ago with a very compelling young man. This electrifying fellow was exuberant, quirky bordering on eccentric, and without pretense. He spoke of what he hoped to create in his life, and I hired him on the spot. Your real ambition is a deep desire to create something special that doesn't yet exist. It's bigger than mere ambition because it's noble. When the person you are trying to reach is touched by your real ambition and makes common cause, they'll hire you. Try this: Think about what you want to accomplish, but precede with the words "I will ..." Make sure it is seemingly impossible, devoid of practicality and utterly fantastic. You can create a shared bond with your interviewer, because they see you both share a common vision. See also: Is happiness the secret of success? Bond with your credo . A company is many things, but it is a community first. Each community has a set of values that bind them; I call it a credo, Latin for "I believe." Dig deeply and look behind the facts and figures. What does the company you're applying to believe? If you want to be part of it, know it and connect yourself to it. Try this: Take out a sheet of paper, and write "I believe that ..." What words would you select? What values would you express that would make you proud for others to see? Connections are made because of the beliefs you share. You'll be hired, because your interviewer will see that your credo syncs perfectly with theirs. Ignite with your core . Your core is what makes you stand out from the pack. While many people have similar traits, your core is comprised of a set of skills, abilities, and strengths that, together, are completely unique to you. And as was the case with MasterCard, your core will be seen as something the company needs -- the "answer to their prayers" and a means by which you can help them. See also: Is workplace boredom 'the new stress?' Critical to your core is authenticity. As a wonderful mentor once told me when I was presenting what I thought was a perfect version of myself and thinking that the real me was no road to glory: the person you are is the person they want to see. They are hiring you, not a manufactured version of something or someone else. Try this: Ask five people who know you well and support you to write down the key characteristics they associate with you. Not only will you be staggered by what you'll get, but you will also feel proud and affirmed. You mobilize people to hire you, because their vital needs are satisfied by the authenticity and sincerity of your core. Your pursuit for the promotion or job of your dreams is not a fact and figures game -- it is a human game. When you make a profound connection with the emotional desire of your boss or interviewer, the facts and figures will take the backseat, every time. The opinions expressed in this commentary are solely those of Kevin Allen.

Answer: Every company has an emotional motivation, or hidden agenda, says Kevin Allen .
He believes tapping into the hidden agenda is key to getting your dream job .
Share your 'real ambition' to connect with potential employers .
When applying for a job, show that you connect with the company's core beliefs .


Question: (CNN) -- Pele, Diego Maradona and Franz Beckenbaeur will forever be remembered in football fans' consciousness for helping Brazil, Argentina and West Germany win the World Cup. That trio symbolized the idea that international football -- pitting the game's very best players against one another -- was the pinnacle of a footballer's career. But that passion for international football has cooled, especially for young English players, according to World Cup winner Patrick Vieira. "I don't feel like in England, the young players are dreaming of playing for the national team anymore," said Vieira, who is now Manchester City's Football Development Executive. "I think it's maybe the lack of England's Football Association power, I would say," added Vieira, who won the World Cup with France in 1998 as well as Euro 2000. "Maybe this is as well a lack of love for the national team. "In England, I really don't understand how come so many young players from the age of 16-21 pull out of the national team for injury. "When I grew up in France, I wanted to play for the French national team. That was my target, my dream." Manchester United manager Sir Alex Ferguson has long argued that the European Champions League is the best competition in the world, surpassing even the World Cup, but Vieira insisted: "The national team is bigger than anything and I was really proud to play for France." The former French international argued a key part of his development as a player was linked to the time he spent with the French national team, in particular learning from the example of more experienced players such as Marcel Desailly and Didier Deschamps, the current les bleus coach. Vieira questioned whether the lack of elder statesmen within the current French international set-up had contributed to the disciplinary problems that surfaced at the World Cup in 2010 and more recently at Euro 2012. Manchester City midfielder Samir Nasri has not been recalled for France's upcoming friendly against Japan and World Cup qualifier against Spain even after serving a three-match ban imposed by the French Football Federation. Nasri swore at a reporter following France's Euro 2012 quarter-final defeat by Spain after previously telling another journalist to "Shut your mouth!" in their opening match against England when he had scored. "His non-selection is a surprise," said Vieira, who was speaking at the Leaders in Football Conference in London on Wednesday. "I'm sure he will go back to the national team." England expects . Vieira's view that young English players were somewhat ambivalent about playing for their country might give the FA pause for thought. On Tuesday the Football Association opened its elite football facility -- the $168-million St. George's Park complex -- which it hopes can help pave the way for the national team to win a major international tournament for the first time since 1966. However, Vieira urged patience for the positive effects of the St George's Park initiative to trickle down. "It doesn't guarantee success and it might take 10 to 15 years," said the former Arsenal, Inter Milan and Manchester City midfielder. "The heart of the English player is double or triple that of the Spanish or French player. That is a good base to start with." City have their own ambitious plans for a new training academy, which Vieira described as "unbelievable". The project, which will boast 15 full-size and two half-size football pitches as well as accommodation for 40 youth-team players, will contain a 7,000-capacity stadium for youth team matches, a separate building for the first team and a bridge linking the Etihad Stadium to the area -- which will be known as the Etihad Campus. "We want to bring our young players from the academy through to the first team," said Vieira. "It's important as the fans really identify with these players and this is the philosophy of the club. "But clubs like City, Manchester United and Chelsea will also always try and sign the exceptional player," added Vieira, when asked if the English Premier League champions were no longer interested in signing players such as Atletico Madrid striker Falcao, who is expected to leave the Spanish club next summer. In deciding how their academy should be run, City traveled round the world to look at examples of other successful academies as well as how other sports develop young talented players. City particularly liked the way aspiring NBA players spent much of their day within an academy environment, which helps them "to learn how to behave as an individual", said Vieira. Vieira is an ambassador for Western Union's new PASS initiative, turning every pass in this season's UEFA Europa League into funding for one day's education for young people around the world.

Answer: England's young players no longer "dream" of playing for their national team, says France World Cup winner Patrick Viera .
Frenchman Vieira won the World Cup in 1998 as well as Euro 2000 .
Manchester City's Football Development Executive described the plans for the club's own new training academy as "unbelievable"


Question: (CNN) -- Sometimes it takes just one. One person-- one idea -- to ignite a movement that changes lives. Helping the millions of people who've fled the war in Syria may seem a challenge far too big for small relief efforts. The U.N. calls it the worst humanitarian crisis in a generation. The needs are staggering. And yet, for some people, it's just not an option to do nothing. I AM NOT A TOURIST . Tanya Khalil says she refuses to be a neutral observer. Her country, Lebanon, is taking in more Syrian refugees than any other -- nearly 1 million at last official count -- despite its tiny size. The university student says it's impossible to walk the streets of Beirut without seeing reminders of the suffering -- some refugees searching for food, others sleeping on sidewalks. "We cannot think somebody else will take care of it," Khalil says. "We are that somebody. Each and every one of us is that somebody and it is our duty towards one another to be caring and compassionate souls." Khalil started a group called I AM NOT A TOURIST. The name was meant as a wake-up call to her fellow Lebanese -- that the Syrian crisis was now on their doorstep and they could no longer act like bystanders. She couldn't stand the thought of Syrian refugees shivering in brutally cold temperatures while she and her friends were sleeping in their warm beds. They began collecting winter clothing and blankets for refugees in Akkar and the Bekaa Valley in north Lebanon. Khalil estimates 4,500 people donated items, filling 25 huge trucks. "We ended up with more than 10,200 'bags of love,' " she says. Unlike other host countries, Lebanon has no formal refugee camps. Refugees there are scattered across some 1,600 locations, complicating aid distribution. Khalil partnered with established NGOs to help with logistics: Sawa for Syria and War Child Holland. The United Nations estimates nearly 2.5 million Syrians are seeking shelter in Lebanon and in other neighboring states, but that accounts for only registered refugees. The true number could be much higher. And the crisis is only getting worse, as thousands of Syrians flee across the border each day. Sweaters for Syria . Ranya Alkadamani was half a world away when she felt compelled to help. It all started with a conversation with her brother. An Australian citizen living in Perth, Alkadamani has Syrian parents and family in Beirut. Her brother was heading to Beirut and asked if she had any old sweaters that he could take for a U.N. relief effort. She said sure -- and then realized she could do something even bigger. She sent an e-mail to work colleagues, asking if they had any sweaters to contribute. The note touched her boss, who called her and said he wanted to help start a campaign and that he would pay for shipping the sweaters. It became known as Sweaters for Syria. Alkadamani says she was overwhelmed by the response. She was worried that they wouldn't receive enough donations to fill even one container, but "in two weeks, we pretty much filled the Salvation Army's warehouse with 1,000 bags." The campaign inspired people across Perth. One 6-year-old boy is said to have collected 600 sweaters on his own. "When people know there's something tangible that they can do to make a difference, they'll do it," Alkadamani says. She cried when she saw all the bags piled up in the warehouse -- 100,000 sweaters in all. "Everyone was so generous and they cared as much as I did, and they're not even Syrian," she says. "That was overwhelming." The bags were delivered to the UNHCR for distribution in Turkey and Jordan. Alkadamani visited Jordan this month, helping to hand out sweaters to refugees who were crossing the border. She also visited Zaatari, a sprawling camp in the desert now home to nearly 125,000 refugees. That effectively makes it one of the largest cities in Jordan, and one of the largest refugee camps in the world. Life is harsh there, a far cry from the comforts of home refugees left in Syria. The war doesn't discriminate -- people from all walks of life have been forced to leave behind virtually everything they own. Alkadamani says she wants the world to understand that "the people in those camps are just like you and me." Khalil also stresses that point. She says Syrian refugees are just normal people -- from doctors to pharmacists to teachers -- with normal lives before the war tore their world apart. You can do something too . Major aid agencies like UNHCR are overwhelmed with the sheer scale of this crisis, so grassroots efforts can play an important role in filling the gaps. Aid organizations also encourage groups to raise cash donations, as they provide the flexibility to meet particular needs by trained relief workers. In all of these ways, individual efforts can make a difference in the face of enormous suffering. It starts with a simple idea -- and the willingness to act. You too can make an impact for Syrian refugees go to CNN.com/impact for large and small ways to help.

Answer:
Small, grassroots relief efforts help Syrian refugees survive a harsh winter.
The Lebanese group "I AM NOT A TOURIST" collected thousands of "bags of love" in Beirut.
Australians united to collect 100,000 "Sweaters for Syria" in Perth.
You can make an impact for Syrian refugees. Go to CNN.com/impact for large and small ways to help.


