Generate an appropriate single-sentence summary for the given text such that it includes the main topic of the text.

Avanti West Coast took over the route from Virgin Trains on 8 December. During its official launch in Wrexham on Thursday, the operator promised there would be more trains between Holyhead and London. The operator's parent company is a partnership between Aberdeen-based firm FirstGroup and Italy's Trenitalia. Avanti West Coast replaces Virgin Trains, which was Britain's longest-running rail franchise after 22 years of service. Steve Montgomery, chief executive of FirstGroup, said: "We are going to see a lot of investment in new trains, with £350m being spent and 13 of those will work into Wales, they'll be electrical-diesel trains so very much more environmentally friendly and that will allow us to put additional services in place." The new trains, which Avanti West Coast promises will include better wi-fi and catering, are expected to enter into service in 2022, and the existing fleet of Pendolino trains will be refurbished. The Holyhead to London Euston route also serves Bangor, Colwyn Bay, Llandudno Junction, Prestatyn and Rhyl. There will be an additional service from Llandudno to London starting this month. 'Hugely important' Welsh Language provision is also due to be enhanced on those services and a new direct train from Gobowen, via Wrexham, to London Euston will begin in 2022. Minister for Economy and Transport Ken Skates said it was "excellent" news for north Wales. "It will ensure passengers have better comfort when they are travelling from north Wales to London, the Midlands and other parts of the UK. "It's a hugely important franchise agreement for north Wales."
The new operator of West Coast Main Line rail services has launched, promising greener trains and more frequent services in Wales.

The Swiss Federal Institute of Intellectual Property had blocked efforts by the German spirit brand to expand its trademark to cosmetics and entertainment services. It argued that the logo - a stag and a cross - could offend the country's Christians. But Swiss federal judges ruled in favour of Jägermeister. The Federal Administrative Court ruled that the "intensive" use of the logo had "weakened its religious character" over time, making the chance of genuine offence unlikely, Swissinfo reported. The logo refers to the legend of St Hubertus, the 'Apostle of the Ardennes', who is said to have converted to Christianity one Good Friday in the 8th century after witnessing a stag with a crucifix between its antlers. Jägermeister can now use its logo on a wide-range of products in Switzerland including cosmetics, mobile phones, or telecommunications services. You may also be interested in:
The logo for Jägermeister alcohol is not religiously offensive, a Swiss court has ruled.

By Emma HallettBBC News "For anybody that has got that information it might just be the trigger or tipping point for them to come forward," says Nick Howe, a former chief superintendent with Staffordshire Police and now a criminologist at the University of Derby And yet, the fact is, where rewards are on offer, very few people ever claim them. Crimestoppers - which takes statements anonymously - offers rewards of up to £1,000 for information that helps the police to make an arrest and charge. But it says fewer than 2% of people eligible actually claim a reward. However, the police and newspapers, as well as other private companies, frequently offer large sums of money for information. So what is the point of offering rewards? The reason behind putting up the sum of money is straightforward - to create greater media opportunities to glean vital information and help solve crimes. In cases funded by the police - and therefore the taxpayer - cash rewards are more likely to be offered for "heinous types of crime", Mr Howe said. "Police rewards are offered in those [cases] which cause moral outrage, so you're talking at the high end of the continuum, things like murder, elderly people that have been severely battered - the ones that appeal to human sympathy and emotion." However, there is little evidence of whether cash rewards do have a positive effect and how often they are paid out. Even if the police receive a tip off, it may not amount to anything and conditions on the reward may mean the tipster is not eligible for the money, if the information does not "directly" lead to a successful conviction. "This can be immensely difficult [to prove]," Mr Howe said. "In some cases, it is obvious if it is the only piece of evidence standing. "But in most cases, most evidence, there is a degree of subjectivity and professionalism that has to come in, that puts an indicator to what extent that piece of evidence assisted other evidence to come together." A case in point is the conviction of Eddie Maher, who was jailed last year for robbing a security van in 1993 in Felixstowe, Suffolk. After committing the robbery, he fled to the US. Security firm G4S offered a £100,000 reward for information but his former daughter-in-law Jessica King, who told the police where he was, says she has still not been paid one year after he was jailed. G4S said that while Maher had been found, the sum of money he stole had not, and this "was the basis on which the reward was offered". Yet, some may argue that offering a reward on the basis the £1.2m is found, is a pretty tall order, and if it had not been Ms King turning him in for the reward, Maher would still be on the run. Suffolk's Police and Crime Commissioner, Tim Passmore, said there could only be "very few occasions" when offering a reward was appropriate. "It would be very sad if a system were to evolve where people expected to be paid for providing evidence," he added. However, often the prospect of a cash reward will still not be enough to persuade someone to come forward and, even if does, it can present problems if the case comes to court. "What the police don't want to do is to contaminate evidence and the integrity of the investigation," Mr Howe said. "If the person who is providing the information is actually a witness in the case, then the defence will, quite rightly, suggest and put in mitigation, that the evidence has been tainted by the inducement of payment. That is a major consideration for any senior investigating officer." However, Mr Howe argued there was a case to be made for using cash rewards. "If information can fast track inquiries - bearing in mind most major inquires/murder inquires are very expensive - there is an argument that... a short sharp injection of money can do that," he said. "I think you can argue it is good use of public money." Crimestopper's operations performance manager Ian Froggett argued that rewards helped to keep crime lower by intimidating potential criminals. As well as offering a standard reward of £1,000, the charity also offers "enhanced rewards" for particularly severe crimes. It offered a £50,000 reward, along with the Association of Convenience Stores, for information after five-year-old Thusha Kamaleswaran was shot in south London. It also offered £10,000 for information leading to the arrest and conviction of 25-year-old Joanna Yeates' killer Vincent Tabak and the same amount over the murder of Avtar Singh-Kolar, 62, and his wife, Carole, 58, who were killed in their Birmingham home. The money was largely raised initially by the charity's fundraisers but after high value robberies, the security industry often steps in to put up the cash. For instance, after the largest cash robbery in British history - the £53m robbery at a Securitas depot in Tonbridge, Kent, in 2006 - the firm put up a reward of £2m for information. Chief among their aims was to secure the return of the stolen cash and the convictions of those responsible for the robbery. But it is still not clear how big a part cash rewards play in solving crimes. Crimestoppers says that "due to its anonymous nature" it is unable to say whether any particular crime has been solved with the help of rewards. For Mr Howe, the fact we do not - and probably never will - know how often rewards are paid actually gives him "confidence in the system". "It is a positive thing," he said. "I don't think we do know the answers, and it is to save the anonymity of the people involved that it is not disclosed."

Graphic pictures of horrifying injuries and interviews with inconsolable relatives are tactics police use to pull at the heart strings and attract witnesses. But, when it comes down to it, does cold hard cash prove just as effective?

