In this task, you will be presented with a passage, and you need to write an **implausible** answer to to fill in the place of "_". Your answer should be incorrect, but should not be out of context. Try using words that are related to the context of the passage, but are not the correct answer.  Even though there exist multiple wrong answers, we only need a single wrong answer.

Amazon wants you to buy its first smartphone, the Fire, which it unveiled Wednesday. But it also wants you to use that phone to buy more stuff ... from Amazon. And one of the device's most distinctive features is designed to make it as easy as possible do just that. It's called Firefly, and it contains image-, text- and audio-recognition technology to help you scan and identify books, songs, movies and other items. Amazon wants you to use Firefly so much that the feature has its own dedicated button on the side of the phone for one-stop shopping. "The Firefly button lets you identify printed Web and email addresses, phone numbers, QR and bar codes, artwork, and over 100 million items, including songs, movies, TV shows, and products -- and take action in seconds," Amazon CEO Jeff Bezos said in announcing the phone, which will run Amazon's Fire operating system.Firefly is Amazon's recognition tool for the new Fire PhoneAmazon says Firefly can identify more than 100 million itemsUsers can then click to buy an item from AmazonPhone is designed to pull you into Amazon's growing universe of services 
 Question:If there's one difference between the Firefly-loaded _ and other Amazon hardware, it's the price.
Amazon