David Gauntlett makes a good point in his newest book (Making Media Studies: The Creativity Turn in Media and Communications Studies) and that is that traditional forms of media studies are no longer applicable. Gone are the days of massive institutions and production companies, gone are the traditional audiences and simplistic texts. In, is the new age media companies, the everyday media makers, the consistent consumers and the fantastical mess of The WWW. While universities are pumping out the same content areas since the 1980’s (e.g. institutions, production, audiences and texts) that are only relevant to a handful of media forms (cinema, television, online broadcasting and publications), the rest of the world is moving on. David Gauntlett so rightly says that creativity in media, should also refer to thinking creatively about the subject. What are the new ways of running media and communication studies? How has the subject itself changed? What approaches and methods can help media and communications studies to become innovative and useful in spheres beyond itself? David Gauntlett encourages a kind of call to arms, an acquiescence of the incapacities of the old system and a redirected gaze to the future needs of media students and media studies programs. Inspired by Tim Ingold’s book Making, David believes media studies should have making at it’s front and centre. He also believes the ability to do things with media should be embraced over and above the ability to talk about what others do with media, or what media does to us. The notion is that media studies should be hands on, that it should be all about ideas and critical engagement and this should be expressed through actual making. To borrow three key distinctions from the anthropologist Tim Ingold: 1. It’s about learning WITH media rather than ABOUT media. 2. There is an intent to move FORWARD rather than looking BACKWARDS at how things are. 3. It’s aims are TRANSFORMATIONAL rather than DOCUMENTARY. What did David write? Pick the correct answer from the following options:  A. A book  B. A study  C. not enough information  D. A story
A

"They've got cameras everywhere, man. Not just in supermarkets and departments stores, they're also on your cell phones and your computers at home. And they never turn off. You think they do, but they don't. "They're always on, always watching you, sending them a continuous feed of your every move over satellite broadband connection. "They watch you fuck, they watch you shit, they watch when you pick your nose at the stop light or when you chew out the clerk at 7-11 over nothing or when you walk past the lady collecting for the women's shelter and you don't put anything in her jar. "They're even watching us right now," the hobo added and extended a grimy, gnarled digit to the small black orbs mounted at either end of the train car. There were some days when I loved taking public transportation, and other days when I didn't. On a good day, I liked to sit back and watch the show, study the rest of the passengers, read into their little ticks and mannerisms and body language, and try to guess at their back stories, giving them names and identities in my head. It was fun in a voyeuristic kind of way. And luckily, today was a good day. I watched the old Vietnamese woman with the cluster of plastic shopping bags gripped tightly in her hand like a cloud of tiny white bubbles. My eyes traced the deep lines grooving her face, and I wondered about the life that led her to this place. I watched the lonely businessman staring longingly across the aisle at the beautiful Mexican girl in the tight jeans standing with her back to him. He fidgeted with the gold band on his finger, and I couldn't tell if he was using it to remind himself of his commitment or if he was debating whether he should slyly slip it off and talk to her. Who fidgeted with his wedding ring? Pick the correct answer from the following options:  A. Maxican man  B. the businessman  C. not enough information  D. the hobo
B

In spite of the fact that people brag about being able to multi-task, the reality is that the human mind can only focus on one thing at a time. When you pay attention to one thing the mind automatically blocks out all other stimuli. Multi-tasking is simply jumping from focal point to focal point; but, you are still only focusing on one thing at a time. The payoff from trying to multi-task is not worth the toll it takes on the individual making the effort. David Meyer, PhD, a professor of psychology at the University of Michigan states the following: Doing several tasks simultaneously may seem like the height of efficiency – and it would be, if a person had more than one brain. In the real world, multitasking actually wastes time and reduces work quality. Many studies have shown that multitasking slows down the mind and makes it less effective. Dividing and distracting the mind causes rapid mental course changes, the inability to effectively focus, and creates stress – which increases with every additional task that is added to the mix. Imagine a dog who is trying to chase three different balls thrown in different directions. He runs two steps in one direction, three steps in another, and one step in the third. He ends up running in circles. The mind is the same. The more time you spend changing mental direction the less time you have to actually focus on a single task. The more directions or mental tasks you add, the less effective you become. But . . .  that is not the whole story. Another facet of multi-tasking is worrying about events, projects, or situations that have nothing to do with where your focus should be at the moment. Worrying about what has happened, or may happen changes nothing. All it does is drain your mental and emotional resources, making you less effective at the task at hand. Let your subconscious handle it. The subconscious mind is one of the most powerful tools that we possess. It is unnecessary to make an effort to keep everything at the “top-of-mind” because everything that happens... David Meyer probably believes that Pick the correct answer from the following options:  A. Multitasking is hard  B. not enough information  C. It is better to multitask  D. People are too busy

A