See this dialog response. They both star in the sitcom "Peep Show" in which, to quote the article's author, "Mitchell plays a repressed, neurotic underdog, and Webb plays a selfish, self-regarding poseur... What came before?
A 2 person dialog:
[-] What's the deal with the Mac?.
[-] While not strictly a part of the ad campaign, Hodgman and Long appeared in videos during Steve Jobs's keynote addresses at the 2006, 2007, and 2009 Worldwide Developers Conference and the 2008 MacWorld Expo..
[-] Are there any other interesting aspects about this article?.
[-] The different spots were released gradually:   Before the campaign's launch, Apple had seen lower sales in 2005-06..
[-] Did this help boost sales?.
[-] One month after the start of the "Get a Mac" campaign, Apple saw an increase of 200,000 Macs sold, and at the end of July 2006, Apple announced that it had sold 1.3 million Macs..
[-] What did they do after this?.
[-] Apple had an overall increase in sales of 39% for the fiscal year ending September 2006..
[-] Did the campaign work well?.
[-] In an article for "Slate" magazine, Seth Stevenson criticized the campaign as being too "mean spirited", suggesting, "isn't smug superiority (no matter how affable and casually dressed) a bit off-putting as a brand strategy?". In an article in "The Guardian", Charlie Brooker points out that the use of the comedians Mitchell and Webb in the UK campaign is curious..
[-] What did Brooker say that was off-putting?.
[-] 