A market newsletter is a form of marketing for the information age . Email marketing is a vital form of marketing for businesses to reach a wider consumer base , especially businesses which deal exclusively online . Email marketing is a direct form of marketing that utilizes email as a means of communicating to the consumer audience . The marketing is used to communicate commercial or fundraising messages to these consumers .

Q with options: Give answer the following question using evidence from the above passage: What may be a good reason to use email marketing ?
pick from the following. (i) To reach many customers . (ii) For smear campaigns . (iii) To collect customers ' data . (iv) To send out novels .
(i)