Given a document, generate a short title of the document. The title should convey the main idea/event/topic about which the document is being written. Note that URLs in the text have been replaced with [Link].

Steve Rannazzisi  didn't sound like someone putting on a show.
"I was sort of the party starter of Merrill Lynch "  he  said in an interview in 2009. "Until our building got hit with a plane."
Without tears or theatrics   Rannazzisi  went on to explain that  he  was working on the 54th floor of the south tower of the World Trade Center on the morning of Sept. 11  2001.  He  felt the impact of a plane ramming into the first tower and ran outside to see what was happening. When the building began to crumble  "I just started f_ing booking it "  he  told Maron.  He  stopped just in time to turn around and see the second tower collapse.
When  he  and  his  fiancÃ©e â who was supposed to be working in the towers but was still on the subway when the planes hit â got home  they decided to leave the city for Los Angeles  a decision  Rannazzisi  often credited with jump-starting  his  career.
"I still have dreams of like  you know those falling dreams "  Rannazzisi  said.
But  Rannazzisi 's account was no more real than those dreams. This week  the New York Times uncovered that the 37-year-old comedian  a star on the FXX show "The League " was working several miles from the site of the attacks that morning. Confronted with this story  he issued an apologetic series of tweets Wednesday.
 Rannazzisi  isn't even the most famous person to have publicly pretended to have survived 9/11.
In fact  to Angelo J. Gugliemo Jr.   Rannazzisi 's account sounded a lot like one he had heard from his friend Tania Head  the former president of the World Trade Center Survivors' Network. Like  Rannazzisi   Head spoke of working for Merrill Lynch on the morning of 9/11. Like  Rannazzisi   she said she had a fiancÃ© who worked in the towers (though he was killed in the attacks).
Like  Rannazzisi   Head wasn't telling the truth.
Though some lies have obvious tangible benefits for the teller  the impulse that drove Head  Rannazzisi and others to make up their stories is more complicated. Neither Head nor  Rannazzisi  wrote books or sought compensation from a survivor's fund. Neither gained any kind of obvious advantage for framing themselves as a victim.
Head  who still hasn't admitted to fabricating her story despite evidence that she was taking classes in Spain on that day  won't say why she made it up. According to his tweets   Rannazzisi  doesn't know.
Psychologist Christopher Chabris  who studies false memory  said that  Rannazzisi 's story isn't a case of someone mistakenly remembering something that didn't really happen. It's about inserting one's self into a narrative that's already getting a lot of sympathy.
The psychology behind that explanation for liars is as complicated as the stories they tell. Neither  Rannazzisi  nor Head is quite a pathological liar â there's no evidence that they have a chronic compulsion to tell falsehoods  other than this one big one. Neither do they appear to have been suffering from false memories (as some psychologists argued about Brian Williams  who inaccurately claimed to have been shot down while reporting in Iraq).  Rannazzisi  tweeted that  he  wished for many years  he  could take back  his  story  knowing that it was untrue.
Why would Steve Rannazzisi or anyone lie about surviving 9/11?

One way is to get rated by Oddup  a research platform that rates startups the same way equity research analysts rate and recommend the shares of publicly listed companies. Oddup has seen tremendous success  closing a $6 million Series A round in the spring. For founders looking to get on Oddupâs radar   CEO James Giancotti  reveals some factors  the company  looks at when considering whether to rate new startups. Not only does Oddup look at the founders when building a profile they also analyze the startupâs investors  team and location.
During Oddupâs Series A round   Giancotti  gleaned valuable insight into the fundraising process  he  hopes can help founders who are facing the same situation.
âSome people look at fundraising like itâs a hobby. Itâs not. You have to put in a lot of time and hard work. You must also answer the question: Whoâs going to be your investor? Like any relationship  you want investors you love working with who can also make connections for you and help your business grow to the next level. Be selective and donât be afraid to say no. We did. Itâs not egotistical. Itâs about finding the right fit â explained  Giancotti .
If youâre wondering how to spot good investors  Oddup has you covered with their investor ratings.  Giancotti  said they look at an investorâs entire portfolio for their rating  not just the shining stars. By going that route  their ratings reflect the whole picture.
âI like the analogy that youâre only as good as the children you have â  Giancotti  said. âIf you have one amazing child and one terrible child  even though you love them all  thereâs one that really stands out. All the children â the startups â factor into our investor ratings. How many have sold? How many failed? Whatâs the traction on each of them? Youâve got to evaluate the companies that investors are getting money from.â
As startups grow  one mistake founders make is focusing on themselves at the expense of the company. When companies have a few employees  the founderâs involvement is crucial. When the team grows to 50 people  smart founders look to hire someone else who can grow the company long after theyâve left the picture. If youâre a founder going through a round of funding  stay focused on your company  not yourself.  Giancotti  also advocates planning early for how your startup will raise funds. âIf youâre raising money to survive â  he  said  âyouâre already out of time.â
When youâre trying to gain momentum for your startup and get it off the ground  youâll probably have people tell you that your idea is terrible. When you begin to request funding  youâll likely face repeated rejection. As  Giancotti  points out  hitting a wall shouldnât stop you in your tracks. The successful founders learn to take everything in stride.
âAs a founder  youâve got to take criticism as an opportunity to prove people wrong â  he  said. âWhen we started pitching Oddup  we had a lot of people saying our idea was stupid  it wouldnât work and that we shouldnât do it. Now the same people want to invest in us. Itâd be easy to be upset with them  but thatâs pettiness  and you shouldnât be petty as an entrepreneur. At least they cared enough to give you an opinion.â
Thereâs one final key to being a successful founder that isnât talked about enough. After Oddupâs Series A round   Giancotti  was told something that all startup founders need to hear: âYou guys are destined to be a billion-dollar company  but you need to stay alive for it.â Good health   Giancotti  knows  is as much about effective stress management as  it  is keeping your body in shape with regular exercise and a nutritious diet.
âFounders must focus on both their mental and physical health. This job takes a lot out of you. Even if youâre physically healthy  the mental part can wear you down just as much. You need the right headspace to be successful in the long run â says  Giancotti .
Here's How This Successful Startup Founder Says You Should Be Fundraising

"We had a fundamental belief that  if people found games at their fingertips  if you really reduced the barriers to entry to games and you made them social  then a much larger group would engage " said Mark Pincus   44  who founded Zynga in January 2007 .
He was indisputably farsighted in recognizing the opportunity  and has been rewarded with a company that could pull down a half billion in revenue in its fourth year. There's rampant speculation the company will go public  an event that would propel Pincus into the leagues of the region's superrich.
Zynga boasts 208.8 million active players per month on Facebook  and could reach $500 million in revenue this year  estimates research firm Inside Network . The company has been profitable since it was nine months old  Pincus said.
In a blog post following the TechCrunch articles  Pincus stressed that the company worked hard to remove "bad offers" and said the worst offender had been permanently banned before the articles appeared. He committed to take additional steps to prevent questionable ads.
"The ads involved were created by third parties  not Zynga  and were removed more than a year ago  before the case was filed " he said.
Shortly after the flareup over the lead generation offers  an online video came to light that suggested the company had knowingly allowed such ads. It showed Pincus speaking at a Berkeley event in 2009.
"I funded the company myself but I did every horrible thing in the book to just get revenues right away " he said. "I mean we gave our users poker chips if they downloaded this wiki toolbar."
"I downloaded it once  I couldn't get rid of it  " he said. "We did anything possible to just get revenues so that we could grow and be a real business."
"We want to build an Internet treasure " Pincus replied. "We want to build one of the trusted brands on the Internet. If you look at our actions  they speak louder than our words and hopefully louder than my bad words."
Pincus  who previously founded Freeloader  Support.com and Tribe.net.
He also suspected the most engaged users would be willing to pay money for virtual goods like coins  tractors or weapons that allowed them to more rapidly advance or "level up" in the games  or simply enjoy them more.
He was right.
Pincus and other executives say they outmaneuvered the marketplace by designing better games  adjusting them based on how people were actually playing  and spending heavily on technology  customer service and marketing.

ZYNGA SETS DIZZYING GROWTH PACE

