Given the task definition and input, reply with output. In this task, you're given a context passage, followed by a question that needs to be answered. Based on the paragraph, you must write unambiguous answers to the questions and your answer must refer to a specific phrase from the paragraph. If multiple answers seem to exist, write the answer that is the most plausible.

An excellent solution to free up needed time and use it toward your business goals is by the use of video marketing . 4 . The higher an online business's website ranking is on the World Wide Web , the more credible the site is to the consumers . Video marketing can help your business achieve the best ranking possible by driving more traffic to your online website . 
Question: How does video marketing free up needed time ?

Video marketing does not require active work