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Apple fans enjoy watching Frozen and buy their clothes from Hollister, while Samsung owners prefer Police Academy and Ellie Goulding, according to a new online profiler. London-based YouGov collected data from 190,000 UK members over 120,000 data points including where people bank, what cars they drive and what they like to eat. The free web app lets people search for information about people who own different phones, eat different foods, shop in various supermarkets and live in certain areas, among other data. Click below to explore the profiler. London-based YouGov collected data from 190,000 UK members over 120,000 data points. The free web app (above) lets people search for information about people who own different phones, eat different foods, shop in various supermarkets and live in certain areas, among other data. The app does not show the typical fan or customer, because as YouGov explained: ‘If it did, most groups would look very similar, and you wouldn't learn a lot about the specifics of particular thing.’ Instead, it shows what is particularly true about a group. YouGov compares the group to their natural 'comparison set'. For example, it compares fans of Downton Abbey to anyone who has rated any TV shows, and detemines which of the thousands of datapoints most 'overscore' in the target group. If something is only true of 1 per cent of the overall population, but is true of 6 per cent of YouGov’s target group, it might score very highly, but this doesn't mean it is true of all of them. Apple. Female, aged 25 to 39 living in London, Central Scotland, or the south coast. They don't have political preference, work in media and publishing, advertising and marketing, or business, and have between £1,000 or more disposable income. Their favourite foods are grilled halloumi and nachos. Samsung. Male, aged 40 to 59 living in the North West, Central Scotland, and Yorkshire. They marginally lean to the right politically, work in transport and logistics, consulting or IT and have between £500 and £999 disposable income. Their favourite foods are chicken shish kebab, lime pickle and lamb korma. Android. Male, aged 18 to 24 living in Northern Scotland, Wales or the North West. They lean to the far left politically, work in IT, media and publishing or energy and utilities, and have less than £125 disposable income. Their favourite foods are roast pigeon and venison burgers. BlackBerry. Male, aged 40 to 59, living in London, Central Scotland and The Borders. They lean to the left politically, typically work in business, government or civil service, and consulting. They have more than £1,000 a month disposable income. Their favourite foods are rump steak and sardines on toast. Windows Phone. Male, aged 25 to 39 who lives in Central Scotland, Yorkshire or Northern Scotland. They lean to the left politically, typically work in IT, media and publishing and entertainment and have less than £125 a month disposable income. Their favourite foods are beef sambal, and haggis, neeps and tatties. Another example that YouGov gives is if many of the football teams show a female character, it doesn’t mean that most of the fans are female, but simply that compared to other football teams, there are more female fans than you would expect. The YouGov panel only includes adults of 18 years or older, and if the sample shows 52 people, YouGov explained that it doesn’t mean they only surveyed 52 people. Instead, it means that, of the tens of thousands of people who took part, 52 have identified themselves as fans or customers of that particular brand of item. According to the profiler, Apple fans love to eat grilled halloumi, and nachos and they most likely own a pet fish. They are shown as female, aged between 25 and 39 and living in London. They’re most likely to work in media and publishing and don’t have a strong political preference. Apple fans would also describe themselves as confident and funny, but also control freaks and insecure. When it comes to brands, they shop in Waitrose and Hollister, bank with First Direct and own a BMW. MailOnline looked into the profiles of people who identify themselves as Apple, Samsung, Android, BlackBerry and Windows Phone fans. Sample sizes varied from 10,806 Apple customers, 9,648 Samsung fans, 105 Android customers, 1,255 Blackberry owners and 853 people with a Windows Phone device. This graphic reveals an Apple fan's top five favourite dishes, according to YouGov. According to the profiler, Apple fans love to eat grilled halloumi, and nachos and they most likely own a pet fish. They are shown as female, aged between 25 and 39 and living in London, Central Scotland or the south coast. They’re most likely to work in media and publishing and don’t have a strong political preference. Their favourite movies range from Home Alone to Frozen and Gravity, and they listen to Beyonce and Green Day. Apple fans would describe themselves as confident and funny, but also control freaks and insecure. And when it comes to brands, they shop in Waitrose and Hollister, bank with First Direct and own a BMW. By comparison, Samsung fans are males aged 40 to 59 and lean towards the right when it comes to politics. They work in transport or IT, and live predominantly in the North West and Yorkshire. When eating out, they choose a chicken shish kebab with lime pickle, or a lamb korma. By comparison, Samsung fans are males aged 40 to 59 and lean towards the right when it comes to politics. They work in transport or IT, and live predominantly in the North West and Yorkshire. When eating out, they choose a chicken shish kebab with lime pickle, or a lamb korma. Like Apple fans, Samsung owners bank with First Direct but instead they choose Gucci over Holister, and are most likely to own a Vauxhall that they drive to Tesco to do their weekly shop. Like Apple fans, Samsung owners bank with First Direct but instead they choose Gucci over Holister, and are most likely to own a Vauxhall, which they drive to Tesco to do their weekly shop. Their favourite newspaper is The Sun and they enjoy reading PC Pro magazine. When online, they visit the Samsung website and Facebook page more than any other site, and follow the likes of comedian John Bishop and Jeremy Vine on Twitter. They like Police Academy and Countryfile, and listen to Ellie Goulding and Jennifer Rush. They describe themselves as polite and paternal, but also difficult and untidy - and their favourite sport is ski jumping. This differs from Android fans, in general, however. These users are typically male aged between 18 and 24. They lean heavily to the political left, and enjoy roast pigeon, venison burgers and wild boar stew. Android fans are most likely to own a dog, work in IT and live in the north. Android fans, in general, are typically male aged between 18 and 24.They lean heavily to the political left, and enjoy roast pigeon, venison burgers and wild boar stew. Android fans are most likely to own a dog, work in IT and live in the north. They bank with Lloyds, own a Nissan and shop at Asda. Among an Android fan's favourite brands are Twix, Motorola and Nintendo DS. Music wise, Android owners listen to Olly Murs and James Blunt, prefer the films Kelly’s Heroes and Alien vs Predator, and like watching shows about Eddie Stobart trucks. They bank with Lloyds, own a Nissan and shop at Asda. Among their favourite brands are Twix, Motorola and Nintendo DS. Music wise, Android owners listen to Olly Murs and James Blunt, prefer the films Kelly’s Heroes and Alien vs Predator, and like watching shows about Eddie Stobart trucks. Meanwhile, BlackBerry owners are similar to Samsung fans. They are male, aged between 40 and 59 and lean to the left politically. They work in the civil service or consulting, and live in London and Central Scotland. When they’re not trekking and hiking, or doing DIY, they eat rump steak and sardines on toast. BlackBerry owners are similar to Samsung fans. They are male, aged between 40 and 59 and lean to the left politically. They work in the civil service or consulting, and live in London and Central Scotland. When they’re not trekking and hiking, or doing DIY, they eat rump steak and sardines on toast. BlackBerry owners like listening to Fatboy Slim and Gorillaz, watching Britain’s Biggest Hoarders on TV and Beavis and Butt-head do America. They are also more likely to shop in Jasper Conran and Timberland, follow Jamie Oliver and The Daily Mash on Twitter and use Skype and LinkedIn apps. BlackBerry owners like listening to Fatboy Slim and Gorillaz, watching Britain’s Biggest Hoarders on TV and Beavis and Butt-head do America. Their favourite celebrities range from Renee Zellwegger to Theo Paphitis and Eamonn Holmes. Like Apple owners, BlackBerry fans shop at Waitrose and bank at First Direct, but drive a Land Rover. They are also more likely to shop in Jasper Conran and Timberland, and they follow Jamie Oliver and The Daily Mash on Twitter. And when describing themselves, they used words including funny and environmentalist, but also sentimental and strong-willed. Onto Windows Phone users, these customers are predominantly male aged between 25 and 39, work in IT or media and live in Scotland. They describe themselves as geeky and arrogant, and like to play video games, baseball and eat beef sambal and haggis, neeps and tatties. Their favourite films include Shutter Island and Wall-E and their favourite shows range from Walking With Beasts to Bodger And Badger. They are more likely to shop at Morrison’s and buy their clothes from George at Asda, while driving their Mitsubishi car and bank at Smile. Onto Windows Phone users, these customers are predominantly male aged between 25 and 39, working IT or media and living in Scotland. They describe themselves as geeky and arrogant, and like to play video games, baseball and eat beef sambal and haggis, neeps and tatties. Online, they follow Jeremy Clarkson, play games including Tetris and Texas Hold ‘Em on their phones, and play bingo on the web. Their favourite films include Shutter Island and Wall-E, and their favourite shows range from Walking With Beasts to Bodger And Badger. They are more likely to shop at Morrison’s and buy their clothes from George at Asda, while driving their Mitsubishi car and bank at Smile.
The YouGov profiler collected data from 190,000 members in surveys. It reveals what is 'particularly true' about a certain group, not a typical fan. Apple fans love to eat halloumi and nachos and are most likely own a  fish. Samsung fans are males aged 40 to 59 and lean to the political right. They like Police Academy and Countryfile, and listen to Ellie Goulding. Android fans in general are younger, bank with Lloyds and own a Nissan. While BlackBerry owners describe themselves as funny and  sentimental. And Windows Phone owners love watching Bodger and Badger and playing baseball.