In this task, you're given a short article. Your job is to classify the article based on its category. Use the following classification labels, 0. World, 1. Sports, 2. Business, 3. Science or Technical. Label the text "0" if it contains information related to world. Label the text "1" if it contains information related to sports. Label the text "2" if it contains information related business. Label the text "3" if it contains science or technical related information. 

When business innovation leads to disaster This book attempts to demolish the notion that "new is better". quot; For the most part, it succeeds. Sergio Zyman and coauthor Armin A. Brott build a solid foundation for their argument that innovation can be disastrous for the bottom line. Innovation is like a sugar high, they say -- a quick fix that just doesn't work.
2