Given the question: You are considering whether to buy a product. You look at the reviews. Would the following review decrease or increase the chances of you buying the product? Review title: A Worthwhile Perspective Presented Well Product review: A good friend recommended this book to assist me in positioning my company and services in a new market. The authors make an excellent case for applying the techniques of successful product branding to yourself in order to stand out within a competitive field.The authors present their material in a logical, well-rounded manner. First, they explain branding and give many good examples of successful campaigns. Then, they introduce a series of assessment tests to help you determine your strengths and passions and how these fit in with your personal brand. Finally, they provide examples of marketing yourself within this brand identity, again providing plentiful examples and case studies.In all, Andrusia and Haskins present useful concepts in an thoroughly readable and accessible book.
The answer is:
increase