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LOS ANGELES (Reuters) - If  Walt Disney Co (DIS.N) buys some Twenty-First Century Fox (FOXA.O) businesses    it  could provide a quick path for the traditional media giant to create a substantial competitor to Netflix Inc (NFLX.O) in the battle for TV and movie viewers.
FILE PHOTO: The Twenty-First Century Fox Studios flag flies over the company building in Los Angeles  California U.S. November 6  2017. REUTERS/Lucy Nicholson /File Photo
The two companies reportedly held talks in recent weeks about a potential sale of  Foxâs FX  and National Geographic channels   its  movie studio and some other international assets to Disney  according to media reports. The discussions had stopped as of Monday but could restart  the reports said.
Investors who have driven Netflix shares to record highs this year were selling on Tuesday  sending the companyâs stock down more than 2 percent. Disney and  Fox  shares rose roughly 1 percent each as analysts said a deal between the two media giants could benefit Disneyâs planned streaming push.
With Fox  Disney in the future could yank  Fox  programming from Netflix and put shows like âThe Simpsonsâ and movie franchises including âAvatarâ alongside Disney classics such as âBeauty and the Beastâ plus âStar Warsâ and Marvel films.
That would leave a hole in Netflix.  Fox  made up 17 percent of Netflixâs top-rated shows by IMDb as of June  while Disney made up 7 percent  according to MoffettNathanson and YipitData.
 Disney and Fox  also each own roughly 25 percent of streaming service Hulu  which could serve as another platform for content.
Disney   Fox  and Netflix had no comment.
âThatâs why  we  got into the originals business five years ago  anticipating it may be not as easy a conversation with studios and networksâ to license their programming  Sarandos said.
Disney will be starting its online service more than a decade after Netflix  which now boasts 109 million streaming customers around the world. Disney could expand its global reach if it acquires Fox TV channel Star India and the companyâs stake in European pay TV provider Sky Plc (SKYB.L)  which already has made inroads in the streaming market.
Needham & Co analyst Laura Martin said Disney needs to buy a film library from Fox or another big company to compete directly with Netflix. âDisneyâs libraries are very high quality  but they are very small â Martin said. âThey could not do it alone.â
Fox in the Mouse House could give Disney an edge in streaming wars