In this task you're given two statements in Hindi. You must judge whether the second sentence is the cause or effect of the first one. The sentences are separated by a newline character. Output either the word 'cause' or 'effect'.

उत्पाद का भारी प्रचार किया गया। 
 उपभोक्ताओं ने उत्पाद को मान्यता दी।
effect