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The Duke and Duchess of Cambridge's one-year-old son Prince George has been revealed as eBay's top celebrity fashion icon and is credited with inspiring a huge surge in sales of items by British designer Cath Kidston. The future King of England was photographed wearing one of the label's festive designs in his official Christmas portraits, which were published in late November, and it seems that the knitted vest prompted a massive increase in the number of bidders wanting to invest in their own pieces by the UK-based brand. According to figures published by eBay and reported by WWD, bidders using the global auction site purchased more than 107,000 Cath Kidston pieces in the past 12 months, making the independent brand one of the most popular fashion labels on the site.

And while
Prince George reigned as the website's most successful sartorial influencer, eBay's sales were also heavily influenced by some of the year's other most popular public figures, such as seflie queen Kim Kardashian and newlywed Amal Clooney.