Read the text and determine if the sentence is true (see options at the end):

How to create a strong email marketing campaign<br>Determine the purpose of your email marketing campaign. Common reasons for undertaking such a project include introducing a new product or service, offering discounts to boost sales or to move excess products, or further constructing your brand and getting your name out to more and more potential buyers. Put together a mailing list of possible customers.

Sentence:  The best way to conduct an email marketing campaign is just to wing it. Make a list of customers. Bugging people is a great way to get a following. Email marketing originated in the nineteen twenties.
Pick from: a. Yes b. It's impossible to say c. No