(Q).
Successful people in international business understand the cultures of other countries and learn to change their practices in different cultures. They understand the importance of avoiding business decisions based on misconceptions--mistaken ideas. One cause of misconceptions is ethnocentrism, the belief that one's own culture's way of doing things is better than the way of other cultures. It's ethnocentrism that leads to failure in international business. To avoid ethnocentrism, it's necessary to study the different elements of culture: language, values and attitudes, and customs and manners. Language A. knowledge of the local language can help international business people in four ways. First, people can communicate directly. Second, people are usually more open in their communication with someone who speaks their language. Third, an understanding of the language allows people to infer meanings that are not said directly. Finally, knowing the language helps people to understand the culture better. Values are people's basic beliefs about the difference between right and wrong, good and bad . An attitude is a way of thinking or acting. Values and attitudes influence international business. For example, many people in the United States believe that chocolate from Switzerland is better than chocolate from other countries, and they buy a lot of it. Customs and manners Customs are common social practices. Manners are ways of acting that the society believes are polite. For example, in the United States,  it is the custom to have salad before the main course at dinner, not after. It's not acceptable to talk with food in mouth at table. Failure to understand the customs and manners of other countries will bring difficulty selling their products. Orange juice as a breakfast drink of an American company in France doesn't sell well because the French don't usually drink juice with breakfast. What would be the best title for the text? A) Misconceptions in Business B) Basic Beliefs in Business C) International Business Culture D) Successful International Business
(A).
C


(Q).
If you do not use your arm or your legs for some time, they become weak; when you start using them again, they slowly become strong again. Everybody knows that. Yet many people do not seem to know that memory works in the same way. When someone says that he has a good memory, he really means that he keeps his memory in practice by using it. When someone else says that his memory  is poor, he really means that he does not give it enough chance to become strong. If a friend says that his arms and legs are weak, we know that it is his own fault . But if he tells us that he has a poor memory, many of us think that his parents are to blame , and few of us know that it is just his own fault. Have you ever found that some people can't read or write but usually they have better memories? This is because they cannot read or write and they have to remember things they cannot write down in a little notebook. They have to remember days, names, songs and stories; so their memory is the whole time being exercised. So if you want to have a good memory, learn from the people: Practice remembering. Some people can't read or write, but they usually have better memories, because   _  . A) they have save much trouble B) they have saved much time to remember things C) they have to use their memories all the time D) they can't write everything in a little notebook
(A).
C


(Q).
My color1 television has given me nothing but a headache.I was able to buy it a little over a year ago because I had my  s give me money for my birthday instead of a lot of clothes that wouldn't fit.I let a salesclerk fool me into buying a discontinued model.I realized this a day later,when I saw newspaper advertisements for the set at seventy-five dollars lessthan I had paid. The set worked so beautifully when I first got it home that I would keep it on until stations signed off for the night. Fortunately, I didn't get any channels showing all-night movies or I would never have gotten to bed. Then I started developing a problem with the set that involved static   noise. For some reason,when certain shows switched into a commercial, a loud noise would sound for a few seconds. Gradually,this noise began to appear during a show, and to get rid of it,I had to change to another channel and then change it back.Sometimes this technique would not work,and I had to pick up the set and shake it to remove the sound. I actually began to build up my arm muscles  shaking my set. When neither of these methods removed the static noise,I would sit helplessly and wait for the noise to go away.At last I ended up hitting the set with my fist,and it stopped working altogether .My trip to the repair shop cost me $62, and the set is working well now,but I keep expecting more trouble. How does the author sound when telling the story? A) Curious B) Anxious C) Cautious D) Humorous
(A).

A