What happens next in this paragraph?

How to write a newspaper headline 
Understand the key elements of a newspaper headline. 
A good newspaper headline will be factually correct, connect to ordinary readers, attract attention using active words, and match the tone of the article. 
Accuracy is very important when writing a newspaper headline, as you do not want to create an unintended meaning or confuse your reader.
Available options:
 -- It's critical that headlines match a published page or text. So do not simply copy and paste the journalist's name or a non-published article after a headline and e-mail the cover letter to the editor.
 -- Include a colon at the top of the page and then a colon after it. The first colon will act as a prompt and the other colon will be used to write the rest of the article.
 -- The headline should be at least three-quarters of the way down the entire body of the article. Rarely is a headline more important than the rest of the article.
 -- Avoid exaggerating or embellishing the content in the article by using an overblown headline. Instead, aim to communicate clearly with your reader through a short, one to three word headline.
Avoid exaggerating or embellishing the content in the article by using an overblown headline. Instead, aim to communicate clearly with your reader through a short, one to three word headline.