The first season of "Next Great Baker" was televised from December 6, 2010 to January 24, 2011 on TLC. During this season, the last contestant standing would win $50,000 cash, a Chevrolet Cruze and an apprenticeship at Buddy's bakery, Carlo's Bake Shop in Hoboken, New Jersey.

Can we draw the following conclusion?
The show lasted less than 3 months on TV

Pick from:
(I) Yes;
(II) It's impossible to say;
(III) No;
(I)