What happens next in this paragraph?

How to sue for false advertising 
Know the definition of false advertising. 
False advertising is any advertisement by a store that is likely to mislead the consumer. Each state and the federal government has its own laws about false advertising, but in most cases : 
An advertisement does not have to be intentionally misleading to be false advertising.
An advertisement does not have to actually mislead anyone to be false advertising. An advertisement can be technically true and still be false advertising if the overall circumstances are potentially misleading.