What happens next in this paragraph?

How to ask customers for feedback 
Use a survey. 
Surveys are the easiest method for collecting feedback. You can create a survey on surveymonkey and then send an email to your clients.
Options are: 1). You can also post a link to the survey on your twitter and facebook pages. Consider posting short surveys on your website using qualaroo or an equivalent tool. 2). This gives you a much-needed opening to discuss your feedback. Write a survey that states how well the company is doing. 3). Keep in mind that you are going to be giving customers feedback about your company. The survey can be in the form of a written question or business letter, a presentation or post, or forum. 4). Be sure to include your real name so that the survey can be retrieved and someone else can reach out to you if needed. Customers then will be able to find you and send you back their feedback.
1).