In this task, you will be presented with a context from an academic paper and a question separated with a 
. You have to answer the question based on the context.

With regards to complexity and intangibility of ethics and morals, we restrict ourselves to a rather basic implementation of this construct, following the theories of deontological ethics. These ask which choices are morally required, forbidden, or permitted instead of asking which kind of a person we should be or which consequences of our actions are to be preferred. Thus, norms are understood as universal rules of what to do and what not to do. Therefore, we focus on the valuation of social acceptance in single verbs and single verbs with surrounding context information —e.g. trust my friend or trust a machine— to figure out which of them represent a Do and which tend to be a Don't.  
 Question: How do the authors define deontological ethical reasoning?
These ask which choices are morally required, forbidden, or permitted norms are understood as universal rules of what to do and what not to do