Q: In this task you will be given a question and a passage. You need to determine if the answer to the question is contained in the passage. If the answer can be found in the passage you should output 'True'. If the answer cannot be found in the passage you should output 'False'.
Passage: 'In economics and particularly in industrial organization, market power is the ability of a firm to profitably raise the market price of a good or service over marginal cost. In perfectly competitive markets, market participants have no market power. A firm with total market power can raise prices without losing any customers to competitors. Market participants that have market power are therefore sometimes referred to as 'price makers' or 'price setters', while those without are sometimes called 'price takers'. Significant market power occurs when prices exceed marginal cost and long run average cost, so the firm makes profit.'. Question: 'who started the east coast west coast rivalry'.
A:
False