In this task, you are given news articles and you need to generate a highlight, i.e., a short summary, with a maximum length of 10 lines.

[EX Q]: (CNN) -- Getting hired or promoted in today's competitive environment is no easy feat. But, then again, neither was our pitch for MasterCard. The rules of the game were made clear: whichever advertising campaign had the best consumer test score would be declared the winner and awarded the MasterCard account. Yet, despite the fact that our now famous "Priceless" campaign did not fare well in testing, we won the business, and the rest is history. Fifteen years later, "Priceless" remains one of the most recognizable ad campaigns in recent history. So why did we win the business, defying set rules and what early testing said would be a failure? According to MasterCard's CMO Larry Flanagan, it was because of our "core" -- we were a fighting and a cohesive team of competitors, who believed with every ounce of our beings that this campaign would crush their long-standing competitor, Visa. In other words, we had tapped their "hidden agenda." The hidden agenda is the unspoken, visceral, emotional motivation that is behind every decision. Whether deciding who wins the billion dollar deal ... or the job, the hidden agenda is always at work. Your mission is to connect to it, and here's how: . Do your hidden-agenda homework . It's not enough to know factoids about the company. That's table stakes. Do your homework about the emotional state of the company. Are they on a high, yet searching for the next big thing? Are they in crisis and in need of a turnaround? Are they guided by a value system that drives the decisions they make? It turns out that every decision stems from a hidden agenda, which can be found in three forms: . â€¢ Wants are about people viewing their circumstances through the lens of ambition and confidence. â€¢ Needs are about viewing circumstances through the lens of fear or concern. â€¢ Values are about people viewing the world entirely through the lens of their belief systems. In addition to understanding the company's hidden agenda, study the person who will be interviewing you to determine their hidden agenda. Connect with your real ambition . I had breakfast a few weeks ago with a very compelling young man. This electrifying fellow was exuberant, quirky bordering on eccentric, and without pretense. He spoke of what he hoped to create in his life, and I hired him on the spot. Your real ambition is a deep desire to create something special that doesn't yet exist. It's bigger than mere ambition because it's noble. When the person you are trying to reach is touched by your real ambition and makes common cause, they'll hire you. Try this: Think about what you want to accomplish, but precede with the words "I will ..." Make sure it is seemingly impossible, devoid of practicality and utterly fantastic. You can create a shared bond with your interviewer, because they see you both share a common vision. See also: Is happiness the secret of success? Bond with your credo . A company is many things, but it is a community first. Each community has a set of values that bind them; I call it a credo, Latin for "I believe." Dig deeply and look behind the facts and figures. What does the company you're applying to believe? If you want to be part of it, know it and connect yourself to it. Try this: Take out a sheet of paper, and write "I believe that ..." What words would you select? What values would you express that would make you proud for others to see? Connections are made because of the beliefs you share. You'll be hired, because your interviewer will see that your credo syncs perfectly with theirs. Ignite with your core . Your core is what makes you stand out from the pack. While many people have similar traits, your core is comprised of a set of skills, abilities, and strengths that, together, are completely unique to you. And as was the case with MasterCard, your core will be seen as something the company needs -- the "answer to their prayers" and a means by which you can help them. See also: Is workplace boredom 'the new stress?' Critical to your core is authenticity. As a wonderful mentor once told me when I was presenting what I thought was a perfect version of myself and thinking that the real me was no road to glory: the person you are is the person they want to see. They are hiring you, not a manufactured version of something or someone else. Try this: Ask five people who know you well and support you to write down the key characteristics they associate with you. Not only will you be staggered by what you'll get, but you will also feel proud and affirmed. You mobilize people to hire you, because their vital needs are satisfied by the authenticity and sincerity of your core. Your pursuit for the promotion or job of your dreams is not a fact and figures game -- it is a human game. When you make a profound connection with the emotional desire of your boss or interviewer, the facts and figures will take the backseat, every time. The opinions expressed in this commentary are solely those of Kevin Allen.
[EX A]: Every company has an emotional motivation, or hidden agenda, says Kevin Allen .
He believes tapping into the hidden agenda is key to getting your dream job .
Share your 'real ambition' to connect with potential employers .
When applying for a job, show that you connect with the company's core beliefs .

[EX Q]: Editor's note: Bishop T.D. Jakes is founder and senior pastor of The Potter's House of Dallas, Texas, a multiracial, nondenominational church with more than 50 outreach ministries. Bishop T.D. Jakes says the church must sound the alarm to wake America from its slumber. (CNN) -- The blood-washed church for which Jesus died is not relegated to one group or another, nor is it held hostage by politics or ethnicity. It is a breathing, living testament to God's love and grace. It serves its community where it is located and is aware of the needs and nuances of that community. However, its relevance and vision must go beyond its community and reach the world for which Christ died. Today as the church moves from its introspective posture to a broader role in politics, business, media and impacting societal ills, it has the dubious and daunting task of doing so without losing its core function. Like all such organizations that cease to be intrinsically focused, it runs the risk of being totally misunderstood and misaligned. I have listened and watched the events of the last few days with great disappointment as the church and the so-called African-American church, in particular, has been painted rather negatively with a broad, wide-ranging brush. I personally wish the distinctions of the church by ethnicity would one day become an antiquated idea. But this will require more people moving from a segregated worship experience. Until then, the church is becoming increasingly bruised by those who seek to move it from its core principles and make it an instrument of division rather than a catalyst for unity! To say the current picture in the media of the institution that I have loved all of my life is less than flattering would be an understatement. And because I know that many Americans unfortunately do not venture outside of the comfort of their own groups for worship, the only understanding some will have of who we are is based largely on sound bites and media portrayals. I want to set the record straight! I am afraid that once again our churches will be victimized by stereotypical ideas and opinions that are based in whole or in part by the extreme and not the norm. The church I have read about in the media -- a church filled with divisiveness, a lack of tolerance for other ethnic groups, a church not focused on helping the downtrodden and less fortunate, a church filled with hostility -- does not remotely resemble the churches that I grew up around and have loved for more than 50 years. Most, if not all, predominantly African-American church doors are open to all, not just to blacks, but to anyone who is seeking a spiritual home, guidance, support, direction, faith and a feeding of the soul in the purest sense. Many of us have worked with other organizations, different cultures and denominations believing that there is more to unite us than there is to divide us. The African-American church I know is filled with programs designed to address the many ills that inflict our society: HIV/AIDS, homelessness, reducing the rate of recidivism, assisting with employment and job training, economic development and financial management classes, home buying seminars, food banks to feed the hungry, schools to educate and an active plan to guide our youth. Those outreaches have been colorblind, passionate depictions of Christ's love for all humanity! The predominantly African-American church may be founded by an African American, it may be led on Sunday by an African American, but as you look through the crowd of these beacons of hope and faith, you will see an increasing audience that is much more reflective of our world than many would have you to believe. White, black, Hispanic, Asian -- nationalities from all across the world come together -- some to visit our churches, to enjoy our music and ministers and still others are gradually starting to join our churches. Gradually race fades into the fabric of faith and becomes less central to the overarching core of human needs in general. Is it a perfect union? Of course not. Is there work to do? Absolutely! But the core message is not one that enrages, but one that encourages people to change and grow, and any other depiction is distorted and inaccurate. The Potter's House, though largely African-American, is composed of 20 different nationalities and growing in diversity. It is designed much the same way Sen. BarackObama has built his campaign: on a strong commitment to reconciliation, the admonition for unity and strong desire for the continuation of diversity instead of exclusion. While I have not endorsed any candidate, who can ignore the hunger of Americans for change? No matter who your political choice may be, it is hard to remain ambivalent to the tone that Obama sounded, igniting a national response from people of all walks of life, crowding into stadiums openly weeping -- like they were in church -- at the very idea of a nation that reflects the best of our ideals; not the divisive ranting and bickering that may drive up ratings but threaten the cannibalization of our dreams and the demolition of our hopes. As a child, I grew up in a neighborhood back in West Virginia where blacks and whites helped each other in times of need and despair. Now that I am in Dallas, Texas, I have seen our city struggle to its feet in times of dire desperation. I was there when the buses came in to the Reunion Arena in Dallas loaded with mostly people of color who were hungry, weak and tired, and needing human dignity. They were unloaded -- covered with the stench of the atrocities of the superdome in New Orleans. I saw blacks, whites and Hispanics driving up with bags of clothes and food and crying together, trying to accommodate whomever they could, wherever they could. This is the America I want my grandson to grow up in. I am wondering who will get the message that our nation's citizens are by and large looking for a voice that will unite us, clothe our naked, feed the poor and help our diminishing middle class before we self-destruct like many great empires of the past. Who cares what color they are, what banner they fly, what gender they are, or how they pronounce their names? This is a defining moment in our history, and we are about to destroy greatness with petty self- aggrandizing egotism! I implore you to not take the words of a few and depict the thoughts, hearts and motives of many. At the end of the day, Dr. Martin Luther King Jr. proved with his nonviolent approach that hate-filled words will not liberate anyone. To be sure, there is still work to do to defeat racism and to attain justice in our country for all. We continue to need someone who will hold us accountable to our best practices and not our worst. But there is no liberation without love, no prosperity without philanthropy and no hope if the church becomes immersed in the quagmire of pettiness. As an American I plead with you that we are running out of time. It is critical that we dislodge ourselves from political distractions. We must return to the task of looking for the right man or woman who can answer the bloodcurdling cry of a nation that is in search of a leader with a courageous effective plan for the war in Iraq, and the medical, moral, economic and security issues that are being ignored by these distractions. If we do not, we will have done a terrible disservice to our coming generations. The Bible said that while good men slept, evil ones came and planted tare, a noxious weed, among the wheat! The tare of a hate-filled church image is a tactical distraction planted to divert our attention from choosing our next president. Let's get back to listening for leadership strategies from our best and brightest before there is no country left to lead. My hope is that the church remains a vibrant part of our process, sounding the alarm that warns: America, please wake up out of our sleep! E-mail to a friend .
[EX A]: Bishop T.D. Jakes says African-American churches have been portrayed negatively .
Hate-filled church image is distraction from task of choosing president, he says .
Minister: Sen. Barack Obama's campaign built on a strong commitment to unity .
Jakes says the church and faith is colorblind .

[EX Q]: Editor's note: This is an excerpt from the February issue of National Geographic magazine. You can read the full story here. (National Geographic) -- Miles from the main roads, in rural Africa, soccer balls bounce unevenly. Playing fields are arid, lush, weedy, sandy—any flattish space will do. Goalposts might be made of gathered mahogany or driftwood. Some feet are bare, others shod in fraying sneakers, boots, rubber sandals. Yet children kick and chase handmade, lopsided balls with skill and abandon, competing for pride and joy—for the sheer pleasure of playing. Has the "beautiful game" ever been lovelier? Jessica Hilltout doesn't think so. In 2010, when the World Cup came to Africa for the first time, the Belgium-based photographer set out to see what soccer looked like far from the bright lights and big stadiums. What she found—over seven months, ten countries, and 12,500 miles—was a grassroots game where passion trumped poverty, a do-it-yourself ethic prospered, and one ball could "bring happiness to an entire village." In the 30-odd soccer-loving localities she visited, in countries from South Africa to Ivory Coast, balls are spun into being with whatever's at hand: rag or sock, tire or bark, plastic bag or inflated condom. Each might last days or months on a field of gravel or hard earth. Wherever Hilltout went, she swapped the store-bought balls she kept in her car for these "ingenious little jewels," most of which were made by children. Read the whole story at Nationalgeographic.com. Are you a soccer lover who has improvised a game or its implements? Share your experiences in the comments section below.
[EX A]:
In rural Africa, there is love for soccer but sometimes a lack of resources .
Children often make their own soccer balls from rubbish and rope .
DIY soccer can bring joy to an entire village, said photographer Jessica Hilltout .

