Given the task definition and input, reply with output. In this task, you will be presented with a passage and have to answer a question based on your understanding of the events inferred from the passage. Among the entities, try to find the best entity that is most likely to fill in "_" and classify the answers based on options.

(CNN) When Liha Okunniwa and Abi Oyepitan met at university in 1998, they bonded over swapping beauty tips for "natural hair" and African skin. Back then, bloggers such as Black Girl Long Hair and Afrobella, encouraging women with Afro-textured hair to boycott chemical or heat straightening products, or YouTube videos dedicated to African beauty, didn't exist. And so Oyepitan -- a future Olympic sprint runner for England -- and Okunniwa began creating their own moisturizers from Shea butter, and making African black soap, using plantain, cocoa pods and palm tree leaves. Finally, in 2014, Liha -- their own beauty line -- was born.Liha Okunniwa and Abi Oyepitan met at university and started sharing haircare tips.16 years later, they decided to sell the African-inspired products they had developed.They use plantain and cocoa pods, as well as Shea, to make organic hair treatments. 
 Questions:Social media has played a large role in the success of the _ brand -- @lihabeauty has nearly 2,000 followers on the image-sharing platform. (A) Liha Okunniwa (B) Abi Oyepitan (C) African (D) Black Girl Long Hair (E) Afrobella (F) Afro (G) YouTube (H) Oyepitan (I) Olympic (J) England (K) Okunniwa (L) Shea

(A)