Read the text and determine if the sentence is true:

How to optimize a press release<br>Decide the overall goal of the press release. This document should convince readers to do something, whether it is to go to your website, buy a ticket or read more. Pick your audience and brainstorm ways to make the story convincing to your target demographic.

Sentence: The document's goal is to convince your target demographic to buy tickets instead of looking at your website.