How to optimize a press release<br>Decide the overall goal of the press release. This document should convince readers to do something, whether it is to go to your website, buy a ticket or read more. Pick your audience and brainstorm ways to make the story convincing to your target demographic.
Pick your audience and make your goal. The document's purpose is to convince your target demographic to buy tickets instead of looking at your website to read more. 
A: No

Blue<br>We have a cat named Blue. We found him as a small kitten. He has very large ears. Even small noises make him jump! He is the biggest scaredy-cat I have ever seen!
At least one cat is named Blue.
A: Yes

Image copyright Reuters Britain's Mark Cavendish pulled out of the Tour de France after breaking his right shoulder in a crash. The 32-year-old from the Isle of Man collided with the world champion Peter Sagan before hitting the barriers in a sprint finish. Cavendish, who is just five stage wins away from a Tour record for the most victories, said he was "massively disappointed". The race doctor says Mark, who won a silver medal at the Rio2016 Olympic Games, needs rest but won't need an operation. Peter Sagan has been disqualified from the race for dangerous riding.
 Peter Sagan was disqualified for dangerous riding.
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