Read the text and determine if the sentence is true (see options at the end):

How to optimize a press release<br>Decide the overall goal of the press release. This document should convince readers to do something, whether it is to go to your website, buy a ticket or read more. Pick your audience and brainstorm ways to make the story convincing to your target demographic.

Sentence: The press releases' goal is to convince your target demographic to buy tickets instead of looking at your website to read more.
Select from the following.
 -- Yes
 -- It's impossible to say
 -- No