Can we draw the following hypothesis from the context? 

Context:

How to start a sports blog<br>Decide how you want your blog to look. It's important to decide how you want your blog to appear, because in part this will determine how your blog is consumed. You might want a more visually-oriented blog, posting screenshots of scoreboards or photos from a game, for example.

Hypothesis: The look of your blog will affect how people interact with it