In this task, you are given a context tweet and an answer. Your job is to generate a question for the given answer based on the given tweet paragraph. Note that your question should be answerable based on the given tweet, and the answer to your question should be the given answer.
Q: Context: @SalvationArmySA outstanding use of social media to drive campaign message brilliantly & quickly conceived & executed.— Julie Minns (@kenningtonkitty) March 6, 2015 Answer: quickly
A: 
how was the social media conceived?