Speaker A: Ramaro. Yeah, participant two. Component. Yep. So we're to mainly design f mainly need to know which components we'll use for energy, and the material and interface. For energy there are maybe two or three possibilities. First one, we can use simple battery, or we can use traditional solar cells or mm and the material we can have plastic, rubber which is good for this R_S_A_ and then uh titanium, which can be which have very good look an and then interface we're to use push buttons or liquid crystal d L_C_D_ display. And we can use some, moving kind of thing. So, as we discussed before, we need to we would like to have some speech recognition s chip in our remote control. So this can be simple kind of programmable chip and which can use microphone sensors. And we also want to look at our remote control, so. Still we are looking for possible uh technical uh specifications and how w easy we can do and within our pri range, like we're to in our twelve Euros or around that. So we are looking for simple devices or simple technology to do the location of remote control in a room or in a house. So uh we discussed an Excuse me. So we would like to propose battery instead of solar cells and it would be problematic uh to have enough energy with the solar cells and so we would like to just use simple battery. And also we want to go for titanium design instead of rubber or and well the problem is with this design we found that we can't use double-curved shapes. Like you can have two curves. Uh it's I think in manufacturing I guess it's problematic. So, we want to go for simple push buttons because it need a simple chip and it's really lesser uh re really less expensive compared to L_C_D_ which are uh which needs advanced chip technology and it's more expensive, since we want to put some other features such as speech recognition we want to reduce uh cost. Uh Uh And also like in if you put a it's be difficult to do all the moulding of buttons and these things and Yeah. Yeah. Like in cell phones recently these you can with the rubber in four directions and yeah. But full assembly We'll use mainly for titanium rubber is expensive and also it's bit difficult to do all the shapes uh. And this push buttons we we would like to use push buttons instead of L_C_D_s and so we want to mo I mean we're we want to put speech recognition so we want to reduce price on this technology and so that we can have enough space or enough money for S S Y yeah we have simple buttons and speech recognition technology, so Uh l So uh it's like a Yeah maybe maybe we can see depending on how we'll come up with our full design then if we have enough money or like for and because the speech recognition technology will take at least five Euros or or something so we want to reduce the cost on display or this inter Ok Yeah, that can we we can consider, because like it won't take much money I guess, because Okay, yep. You have any further questions or? Yeah. Yeah, we're to go for li and now I think we have many options in the market so we can go for small nickel or alkaline batteries for really light batteries and with uh good price. Yeah, that's then the the one thing we want to know is like because remote control is used for like in the household so it it it will be it m maybe at least five, six people want to use it so so how to uh uh how to define our re speech recognition whether we want to do s speaker independent or speaker dependent. If we're going for more speaker independent then it would be like again cumbersome and we need really m more technology and so Yeah, if if everybody in the house n to locate then we're to go for some speaker independent technology or something. Yep. Thank you. Yeah. Oh. We have uh some limitations. Three. So maybe you can use in the end and Uh Mm. Yeah. But it's uh But it would be expensive, no? If you use colour L_C_D_. Uh instead of that maybe we can change the colour of the assembler. Maybe we can just if users want more colours they can pay more money to get this uh the shapes and they can have different assembly. So users have different I mean they have their own interests, colour interests and so So we can just if they want they can just pay another two Euro. Yeah. Yeah yeah yes. If they want like uh so that we can yeah. Yeah. Just they'll get few more things and few more colours. Lights, yeah. Yeah. Yeah yeah. Mm. Yeah. Uh Mm. But those people will be really few, no? So like we can those Ah. Yeah. Mm. Hmm. Yeah maybe like the infrared like we can put some radium chips or something so that like at least um yeah. Yeah, that Oh. Yeah. Uh that mm that could be feasible I guess, like So since we have we want to do some speaker dependent speech recognition uh so we can use yeah. Yeah, yeah. Yeah. Yeah. Yeah. Uh it's Hmm. Four. Mm. Yeah kind of um maybe Yeah it Yeah. Yeah. We need to think about mm mm. Fruit. Even shape? More yeah. Yeah. Mm. So these abilities are mainly ad addressed by young people? Or it's This you you so did you Where? Oh. Oh, okay, mm-hmm. It's not from mm. Mm-hmm. Yeah. Yeah. It's more general trend it's not particular to the remote control. Mm. Yeah. Yeah but some materials n they're to be uh they're to be something like solid like they can't be really spongy or yeah yeah. yeah, yeah sponge, yeah yeah at least that's Yeah yeah that yeah yeah. Yeah. Yeah, looking yeah fruit. These things can be easily incorporated. We can have t colours or this shape or at least yeah. Yeah. Mm. Yeah. Look and feel de Hmm. Hmm. Mm sounds interesting. So, can we highlight the specific features of our yeah, so so we want the speech recogniser and we want some kind of buttons and we want some themes like fruits or vegetables, that's we want to follow general trend. Yeah. So, do you think Hmm. Yeah. Yeah. That's So what about location and these things, people are really interesting on those features? Or they really like They more want these fancy features like Feature Yeah. Yeah. Yeah. Yeah. Yeah. Uh we will try to explore these two options and yeah yeah. Uh yeah at least like we can make banana or yeah it's it's yeah that's a we're to look for and and s we're to see the whether rubber is expensive and d Hmm. Mm. Yeah. Maybe we can have two different assembly also like one spongy and one kind of titanium. we have only the plastic or the the chippy yeah fibre chips or Uh. Yeah. Yeah. Yeah. Even design. So still we want to keep L_C_D_? Or Okay. Yeah, then we can yeah, yeah, that user friendly or Mm. Yeah. Yeah. and we just stick with two batteries so it's not any solar or yeah yeah j yeah, because Yeah. Yeah. Yeah, we're done. Yep.
Speaker B: How was lunch? Mm. Why? Mm-hmm. W we can use something like you know the whole body's titanium but there are some rubber or I dunno some rubber parts like to make it feel better and to you know Yeah. Yeah. Mm-hmm. Okay, and still we have mm can we still include the L_ L_S_D_ display? L_C_D_ yeah L_C_D_. No, it's not gonna be a t no touchable but still like a source of information or source for menus. Okay, so let's try it, let's t Yeah, yeah, it's it's not gonna be a touch pad, uh just a display for giving you information. Mm-hmm. Mm-hmm. Mm-hmm. No more questions. Mm yeah, yeah. But still uh L_S_D_'s already quite nice, L_C_ I'm an artist, sorry. So uh, that's not I hope that's not too much. Okay. Uh participant number three. Uh mm mm uh have a look at this no it's yeah. Uh so the concept of the interface. Generally I developed quite a broad concept not only for the interface, but for possible instruction or user's manual and uh all the complex things that come together with your T_V_ and remote controls. So let's start with this. We got our perfect remote control with a lot of buttons and uh we got explanation for every button and you can use your time and uh it will take i some days to learn all this buttons and um the L_C_D_ is going to be somewhere here and uh go back button, I don't know really where it is, maybe one of this buttons, and um power on and off mm I I don't remember so uh it it it should be maybe this button is power on and off? Or no? I can see nothing. So that's our concept. It's called the millennium remote control. Yeah. Really? I thought you like it. Ah okay just press the button, please uh. Yeah, we will not use this. We will not use this. But instead of this I will devise That's our concept. And it's got just few buttons, quite low looking, and all this stuff we already we already discussed. And uh what will people say? They'll say it's perfect. Or what will say? Uh they will say it's splendid. And uh e everyone will say I'll buy it. And everyone's gonna be satisfied. I would make a backlight of the L_C_D_ screen with different colours. Not the case. Yeah. Okay, so let's remember there's a Nokia phone which changeable panels. Do you like it? That's why you don't have it. That's why, 'cause it's nasty. No. Um, I am here. Mm-hmm. 'Kay. Okay, what uh there's one more decisi uh one more solution in fact, um 'cause there are some some paints that can change colour according to where they are, like they can reflect different colours depending on what is around, like what colour is around, and depending on the temperature, yeah. We can make it in fact. If if if the okay. Mm-hmm, mm-hmm, so Uh-huh. So, be an option, yeah. Yeah, yeah, yeah. But you know if you want to be different you just take your remote control with you all the time. And it makes you different, you know? Anyone has their remote controls here? No? Mm-hmm. Okay. Uh-huh, uh-huh. Could we integrate something into our remote control, something like light? That they can use it in darkness, like. Hand light, yeah. Mm-hmm. Okay. Okay. Okay. S well, let's go on maybe with the presentation. And um the remote control's going to be smart but how smart should it be to not to complicate things too much? And uh I dunno that's a question to you and to mm to Mm-hmm. Okay, okay. So just just just just think about it um. Thank you. Uh yeah I just want to say it should be real smart. Voice recognition is quite tough. I say don't use it, and the control just looks. 'Cause I ordered jus To l to l lock it. Yeah, sure. Mm-hmm. Okay, thanks. What is spongy? Okay. Okay. So we have to uh for yeah so are we confident enough on creating trends? Well, we can make it smell like fruit. Yeah. Mm-hmm, mm-hmm. Could we make a titanium shape? I mean fruit-shaped. But Doub double-curved. Okay, okay. In fact I just agreed to make uh to make the like titanium panels on a whole rubber body. Well, okay w we'll see. Yeah We'll see. We'll see. We'll see. I I really don't like this modelling clay 'cause you know it makes some for for I dunno uh yeah um we'll look. Okay, okay. Alright, alright. Mm-hmm. Yeah.
Speaker C: Mm-hmm. Thanks Don't be sarcastic. Mark. Uh Rama. Ah. Mm-hmm. What is a double-curved shape? Uh-huh. The cost. Mm like this? Mm-hmm. Speech L_C_D_. Seems not, it's either L_C_D_ or push-button. Ah. The L_C_D_ would The display would only be display and not uh touch sensitive you mean. Just uh for output, yeah. Yeah. I guess no um. So the batteries uh are going to be very light. Okay. So this device on n that can be used for speech recognition could also be used for just uh the finding it basically, instead of clapping why not just be ask. Mm-hmm. Okay. No, it's okay. Puts less of constraint on what we can do but it's always like that. We have dreams and the in the end we find out that it's not feasible. Anyway. Yeah. L_C_D_. L_S_D_ is something else, and it's quite nice as well. So, go on uh artist. Hmm. Let's change millenniums. doesn't make sense. This is very ugly. Oh no, too much concept. Ah. Ah, back today. Do you think it can come in several colours? Or did the Um but not the case. Uh the case would only be in that uh aluminium uh titanium stuff, like Yeah, well they like uh something which is uh Mm yeah, okay, so that would be the option. I don't know I don't have a Nokia phone, but I don't use that but again, uh I might Yeah, bu but Mm-hmm. Kind of upgradable uh remote control. Wow, wow. Mm. Like a chameleon. Mm-hmm. Because uh I think there are two kinds of people. Those for which the remote control is uh is to be uh something useful uh I'm going to talk about this later but and those for which is something that that that uh is uh specific to them so it it's like a signature. My remote control is pink. Nobody else than me has a pink remote control. And that makes me special. I think I think they would be ready p ready to pay more for that. Those who wanted to have it pink. No mm no. It might be optional, yeah. The the young people the young people want to be different from their friends. Although similar but have something just slightly better. Pink Mm. Yeah. Yeah, yeah. You always have your remote. Oh, you don't? Yeah. You don't have your remo Wh you you know like for instance take the iPod. It's a kind of remote control. Uh it's white and it's so white that you see it from any anywhere. It has this distinctive look and feel and look which people seems to like just because it's a colour that we don't usually see in a remote control. White. Seems important. Mm glow in the dark, so Okay. Yeah. Uh-huh, yeah sure. Well so I heard that uh it seems that speech recognition is something that can be done uh so that's the smartness of the thing. Currently we don't have guns with speech recognition or uh beer cans with speech recognition but we may have remote controls with speech recognition. I dunno. Don't touch the remote. But yeah. Are are you saying here that uh the remote controls should be aware of who is using it? So for instance the young guy would not be able to use it because his father doesn't want. Like with some Maybe fingerprint recognition or Mm. Um Mm. Okay. So it could be smart in that way. But for instance th I I'm thinking about the other uh uh particularity that the the remote control could have. S since it it knows who is using it, it might also record the kind of uh channels you are u more often using and uh levels of volumes that you're more often uh things like that and provide you ways of using them, I dunno, somehow, I dunno, that might be expensive but that might also be a good sales pitch again. The remote that knows you. My turn? Okay, it's alright. Four, I think. Trend, yeah. No uh yes. Okay, so I'm going to talk about trends and um I hope this can help us to to understand l how we should design our remote control. So, next slide please. So first maybe just a small recap on how how do we watch trends so it's not so uh simple you might think that it's easy but uh it's not so simple. Anyway these days uh the best uh source of information is the web as you know, so have to to go often on the web and look at uh what the others are doing, and ask real people who are using real remote controls every day uh or any other tool that is similar to a remote control which basically is a small device that people have with them, always, like a phone. We can we can use the phone as a as a good uh uh example of where to in be inspired. Of course those tha d who are watching the trends are also have also to be inspired because in fact they're not only watching the trends, they're inventing it, they're creating the trend. I hope I'm going to try to help you on that. This is more risky because you're not following the trend, you try to invent it, which means either you succeed and you make a lot of money or you don't and you're out of business. So anyway uh next slide please. Uh to be to be quick there's a lot of words here but uh basically there are uh in in the market of of remote controls there are three aspects that we should very pay much attention to. The first one, which seems to be the most important one, is that it has to be fancy, it has to have a fancy look and feel. And uh interestingly this is the very most important thing. It has to be fancy. Strangely enough it's more important to be fancy than to be wi and now that's the second thing it has to be, it has to be technologically i innovative, it has to be new with some of uh new uh technology inside and uh and this is also uh more important than the last thing which we w may think that would have been the most important, which is that it should be easy to use and it should be easy to use as a remote control. So as you see uh it first have to be very nice, s something that people are proud of uh uh that i uh they can be id identified with uh and and then uh something that um contains very novel stuff that they can talk about with their friends, huh, mine has this and not yours. And finally of course it has to be useful as a remote control but it seems that it's not so important that it's useful as a remote control. Next slide please. Uh and now in a more uh general uh uh broad way of seeing th uh the thing. If we look back and not uh look at only remote controls I think it's important to see that the trends are quite the same in many areas so currently the the trends that we see in l in l big cities like Paris and Milan, well, it seems that this year things should have uh a fruit and vegetable uh way of of look or feel or so. And I think of course uh i it applies to everything. That's the thing with trends. It it can travel f from clothe to furniture same idea. Fruit and vegetable. Think fruit and vegetable. And uh if we co we compare to last year, now it has to be spongy, yeah. Well this so so I think uh uh i When we were talking about rubber, I think uh the rubber aspect might be important because it's what is probably more feasible in terms of sponginess. Seems not, seems not. Yeah. So Think more of uh something in the colours of uh like fruit and vegetables and spongy, as a even in the shape it has to be more round and uh more uh uh look natural somehow. I mean And not those futuristic uh remote control with angles and uh and titanium like. So that's what people seem to yeah i I know it's quite far from what you thought but that's that's fashion and Okay that's all I have to say. These I'm sorry. Yeah, yeah we have people uh uh listening to the trends everywhere in the world, of course, as you know our company is quite big and uh so I'm just asking them what are the current trends according to them when they go in the stores and when they ask uh their uh friends that are also well. No, it's not it's not this this is very general, yeah. But it seems that trends travel across things. The what we Sure. Yeah. We have to I think we have to have the look of fruit and vegetables but we still have to put our chips inside, so of course. This is your problem. This is not mine. Yeah, I think in the colours and in the uh the kind of material. If if it's something like rubber made or I think it it's also going to be good. Okay? Yep. Thanks. Mm-hmm. Okay. Thanks. Spongy. No, we don't have to, but seems it's the trend. Again, as I said we can also try to make it, to create the trend. So there's no Well, that's you t can try to convince us. Okay. that's a good idea, I Uh I think i yeah i it's again in this uh what I said first it has to be fancy so I think if nobody else pro provides currently a remote control with that kind of stuff and if we can provide it I think it's a good sell for us because we have it and others don't. It's fancy. Whether it's useful or not doesn't seem to be very important. Maybe you could explore the two option. Mm. Seems to be. If you have time. For creation. You can paint it afterward. No problem. We have a very large department of paint. You will do it. Yeah. The thing is that uh if we want to have as he says if we want to have uh a small number of buttons we need to have a kind of output that says currently what their actions are. Yeah. That's the converse to having zillions of button where each button does only one thing. Yeah. Classical, we stay classical in that we don't reinvent uh the wheel. Anyway it's very in general I think people uh change T_V_ more often than batteries of their remote control. So. Because the trend goes faster than the life of the So it's very Okay. We're done.
Speaker D: Okay, so now we are on the conceptual design meeting. Uh y getting close to the last is the penultim meeting. Mm great. So um I will again do the secretary part uh we will have three presentation first um uh the industrial design, first Rama then Mark and then Sammy. Um um we have to take a decision on the control remote control concepts and we have forty minutes. So what we want to the decision we want to take on this meeting are on the um first on the component concept, so what kind of energy we use uh what kind of chip on print and one ki kind of case. And also on user interface concept uh what kind of interface we use and if there is some supplements. And at the end um Sammy will give um a trend watching on what he's he's been doing. It's So, let's go. First with Rama. Participant two. Mm-hmm. Mm-hmm, okay. Um I want to know why it b uh just uh sorry but for the point before uh why not the rubber, if it is something that it seems to be light. Okay. You m titanium it's more uh Yes so mm Uh-huh. Okay. Okay. Okay. Okay. Uh yeah so Okay, s so simple button and uh speech recognition for the more complicated. Okay. Mm-hmm. Okay. Mm. Okay, for the location. Hmm. Okay. So let's now go to the you don't have more question? Um mm thank you mm. Yeah. Yeah, but mm. Okay. Um yeah. Now let's talk about uh interface. Three. Which one? Okay. Mm. No. Mm-hmm. 'Kay. Mm-hmm. Because apparently from your survey people like colours, no? Okay. So? Uh-huh, okay, so you you propose something with option i that increase the price if we if you want o more colours on L_C_D_, yeah. Okay. And thermodynamic also. Mm-hmm. Mm-hmm. Yeah but that's maybe mo too much expensive, yeah. But uh it can be in uh maybe in an a gradable version, but Mm-hmm. Okay and you think that we don't have to make to make them pay more because of uh o or this is Okay, so so i it's not uh a s base service it's a Mm. Okay. Mm-hmm. So m so maybe that's if that it's a selling point maybe it has to be the base. And you'll be different. Uh in the train uh, hello uh no. Want to change my neighbour. Mm. Mm-hmm. Iradium? Ah sorry. Mm. Okay. So mm Mm-hmm. Mm, that's a nice world. Okay. Mm. Okay. Mm. Mm-hmm. Okay. So it's yeah, Marketing Expert. Participant two? Four, sorry. Mm. Mm-hmm. S So maybe titanium it's not a good idea. Mm-hmm. Um sorry Mark. It seems to be Mm-mm. Mm-hmm. Hmm. You're old-fashioned. Sorry. Okay. Mm you have questions? Mm. Mm-hmm. Okay. No more question? Okay. So Mm-hmm. Okay, so we will have uh next meeting in thirty minutes again. Um now you have to go straight on this individual action which i which are for Rama uh wil design, um Mark the user interface design, and uh Sammy uh the product evaluation. Uh you will work together uh on a new on on a prototype using modelling clay. Mm-hmm um and I as always your personal coach will send you specific instruction. Yeah you're right, you have to So you say s S do we agree on that? Yeah. We have to. No. Okay, that's a good idea. So titanium smell like fruit. Mm-hmm. Mm-hmm. Okay. I I agree with uh this uh Now we have to decide on what kind of fanciness. Do we take titanium smelling like fruit, or do we make spongy uh fruity-like Mm. Yeah, yeah. Don't you say that you cannot do double shape uh curved shape yeah. Mm-hmm. Okay. Mm-mm. Okay, so you explore now that you're going to work together these these two. Or or spongy an yeah. Mm. Mm. Yeah I don't think w I think we have to choose. If we choose uh titanium or if we choose spongy but uh it cannot be both. Ah you can pretend that it's uh titanium. Yeah, do don't worry, you you you speak with mm mm. Okay. So explore a shape. Mm I think it's what we say, that we have an uh an L_C_D_ with uh information. Not uh Mm-hmm. Mm. Mm. Okay. Yeah, yeah, yeah. Mm. Yeah. Mm-hmm. Okay. So are we mm. Okay. So see you in thirty minutes.
now we are on the conceptual design meeting . I will again do the secretary part the decision we want to take on this meeting are on the um first on the component concept , so what kind of energy we use uh what kind of chip on print and one ki kind of case . And also on user interface concept uh what kind of interface we use and if there is some supplements . And at the end um Sammy will give um a trend watching on what he's he's been doing . we're to mainly design f mainly need to know which components we'll use for energy , and the material and interface . For energy there are maybe two or three possibilities . First one , we can use simple battery , or we can use traditional solar cells mm and the material we can have plastic , rubber which is good for this R_S_A_ and then uh titanium , which can be which have very good look an and then interface we're to use push buttons or liquid crystal d L_C_D_ display . we would like to have some speech recognition s chip in our remote control . this can be simple kind of programmable chip which can use microphone sensors . Still we are looking for possible uh technical uh specifications and how w easy we can do and within our pri range , like we're to in our twelve Euros or around that . So we are looking for simple devices or simple technology to do the location of remote control in a room or in a house . we would like to propose battery instead of solar cells and it would be problematic uh to have enough energy with the solar cells And also we want to go for titanium design instead of rubber or the problem is with this design we found that we can't use double-curved shapes . What is a double-curved shape ? Like you can have two curves . we want to go for simple push buttons because it need a simple chip and it's really lesser uh re really less expensive compared to L_C_D_ uh which needs advanced chip technology and it's more expensive , since we want to put some other features such as speech recognition we want to reduce uh cost . Um I want to know why it b uh just uh sorry but for the point before uh why not the rubber , if it is something that it seems to be light . Uh Uh And also like in if you put a it's be difficult to do all the moulding of buttons and these things W we can use something like you know the whole body's titanium But full assembly We'll use mainly for titanium and also it's bit difficult to do all the shapes uh . we we would like to use push buttons instead of L_C_D_s Y yeah we have simple buttons and speech recognition technology , mm can we still include the L_ L_S_D_ display ? it's either L_C_D_ or push-button . maybe maybe we can see depending on how we'll come up with our full design because the speech recognition technology will take at least five Euros or or something so we want to reduce the cost on display it's it's not gonna be a touch pad , uh just a display for giving you information . the batteries uh are going to be very light . and now I think we have many options in the market so we can go for small nickel or alkaline batteries this device on n that can be used for speech recognition could also be used for just uh the finding it basically , instead of clapping why not just be ask . We have dreams and the in the end we find out that it's not feasible . the concept of the interface . Generally I developed quite a broad concept not only for the interface , but for possible instruction or user's manual and uh all the complex things that come together with your T_V_ and remote controls . We got our perfect remote control with a lot of buttons and uh we got explanation for every button and you can use your time and uh it will take i some days to learn all this buttons and um the L_C_D_ is going to be somewhere here and uh go back button , I don't know really where it is , maybe one of this buttons , maybe this button is power on and off ? that's our concept . It's called the millennium remote control . doesn't make sense . This is very ugly . too much concept . we will not use this . We will not use this . But instead of this I will devise That's our concept . And it's got just few buttons , quite low looking , and all this stuff we already we already discussed . Do you think it can come in several colours ? I would make a backlight of the L_C_D_ screen with different colours . Um but not the case . Uh the case would only be in that uh aluminium uh titanium stuff , Because apparently from your survey people like colours , let's remember there's a Nokia phone which changeable panels . so that would be the option But it would be expensive , no ? If you use colour L_C_D_ . if users want more colours they can pay more money to get this uh the shapes and they can have different assembly . Uh instead of that maybe we can change the colour of the assembler . you you propose something with option i that increase the price if we if you want o more colours on L_C_D_ , there's one more decisi uh one more solution in fact , um 'cause there are some some paints that can change colour according to where they are , like they can reflect different colours depending on what is around , like what colour is around , and depending on the temperature , but that's maybe mo too much expensive , yeah . Because uh I think there are two kinds of people . Those for which the remote control is uh is to be uh something useful and those for which is something that that that uh is uh specific to them I think I think they would be ready p ready to pay more for that . It might be optional , yeah . Could we integrate something into our remote control , something like light ? That they can use it in darkness , like . Hand light , And um the remote control's going to be smart but how smart should it be to not to complicate things too much ? I heard that uh it seems that speech recognition is something that can be done Are are you saying here that uh the remote controls should be aware of who is using it ? I just want to say it should be real smart . since we have we want to do some speaker dependent speech recognition uh so we can use So it could be smart in that way . it might also record the kind of uh channels you are u more often using and uh levels of volumes that you're more often uh things like that that might be expensive The remote that knows you . I'm going to talk about trends and um I hope this can help us to to understand l how we should design our remote control . Anyway these days uh the best uh source of information is the web as you know , but uh basically there are uh in in the market of of remote controls there are three aspects that we should very pay much attention to . The first one , which seems to be the most important one , is that it has to be fancy , it has to have a fancy look and feel . And uh interestingly this is the very most important thing . It has to be fancy . Strangely enough it's more important to be fancy than to be wi and now that's the second thing it has to be , it has to be technologically i innovative , it has to be new with some of uh new uh technology inside and uh and this is also uh more important than the last thing which is that it should be easy to use and it should be easy to use as a remote control . And finally of course it has to be useful as a remote control but it seems that it's not so important that it's useful as a remote control . currently the the trends that we see in l in l big cities like Paris and Milan , well , it seems that this year things should have uh a fruit and vegetable uh way of of look or feel And I think of course uh i it applies to everything . It it can travel f from clothe to furniture same idea . And uh if we co we compare to last year , now it has to be spongy , When we were talking about rubber , I think uh the rubber aspect might be important because it's what is probably more feasible in terms of sponginess . So maybe titanium it's not a good idea . Think more of uh something in the colours of uh like fruit and vegetables and spongy , even in the shape it has to be more round and uh more uh uh look natural somehow . I mean And not those futuristic uh remote control with angles and uh and titanium like . these abilities are mainly ad addressed by young people ? we have people uh uh listening to the trends everywhere in the world , of course , It's more general trend it's not particular to the remote control . But it seems that trends travel across things . but some materials n they're to be uh they're to be something like solid like they can't be really spongy We have to I think we have to have the look of fruit and vegetables fruit . These things can be easily incorporated . We can have t colours or this shape If if it's something like rubber made or I think it it's also going to be good . we will have uh next meeting in thirty minutes again . Um now you have to go straight on this individual action which i which are for Rama uh wil design , um Mark the user interface design , and uh Sammy uh the product evaluation . Uh you will work together uh on a new on on a prototype using modelling clay . um and I as always your personal coach will send you specific instruction . we want the speech recogniser and we want some kind of buttons and we want some themes like fruits or vegetables , we want to follow general trend . No , we don't have to , Again , as I said we can also try to make it , to create the trend . are we confident enough on creating trends ? we can make it smell like fruit . what about location and these things , people are really interesting on those features ? Or they really like They more want these fancy features it has to be fancy Whether it's useful or not doesn't seem to be very important . so I think if nobody else pro provides currently a remote control with that kind of stuff and if we can provide it I think it's a good sell for us Now we have to decide on what kind of fanciness . Do we take titanium smelling like fruit , or do we make spongy uh fruity-like we will try to explore these two options Maybe you could explore the two option . Could we make a titanium shape ? I mean fruit-shaped . at least like we can make banana Doub double-curved . Don't you say that you cannot do double shape uh curved shape and and s we're to see the whether rubber is expensive In fact I just agreed to make uh to make the like titanium panels on a whole rubber body . you explore now that you're going to work together these these two . Maybe we can have two different assembly also like one spongy and one kind of titanium . I think we have to choose . If we choose uh titanium or if we choose spongy still we want to keep L_C_D_ ? Or Mm I think it's what we say , that we have an uh an L_C_D_ with uh information . The thing is that uh if we want to have as he says if we want to have uh a small number of buttons we need to have a kind of output that says currently what their actions are . That's the converse to having zillions of button where each button does only one thing . and we just stick with two batteries so it's not any solar or in general I think people uh change T_V_ more often than batteries of their remote control . Because the trend goes faster than the life of the Yeah , we're done .