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Gigwalk's business development lead Bob Bahramipour is the original office honey badger fan.

Startup culture isn't a fit for everyone -- it's nitty-gritty, fast-paced, and self-directed a lot of the time, and not everyone can get down with that type of atmosphere.

Startups, then, need to have hiring practices in place that weed out the weaklings and bolster the top dogs.

San Francisco-based startup Gigwalk -- a mobile work marketplace that connects businesses with gig-seeking mobile users -- employs a unique approach for hiring: it looks for honey badgers.

Over the past nine months, as Gigwalk has nearly tripled in size, CEO and co-founder Ariel Seidman has seen a slew of candidates walk through his company's office, many of which "think startups are the coolest thing ... but their definition of a startup is out of whack with the reality," says Seidman.

"There's a reason why successful startups get rewarded very, very handsomely. It's because building a startup is incredibly challenging. The problem is that everyone just sees the end result, but they don't see what goes into the process of building a startup that's a sustainable company."

Boggled by the number of lackluster candidates, especially those that didn't understand the basic tenets of startupdom, the Gigwalk team sought out ways for better evaluating candidates.

VP of Business Development and Marketing Bob Bahramipour, a fan of "The Crazy Nastyass Honey Badger" YouTube video (see below), thought of the concept of hiring honey badgers one day while sipping from his honey badger mug, one of the many honey badger-themed items he keeps at his desk.

As illustrated in the Internet-famous video above by Randall, the honey badger is "the most fearless animal in all of the animal kingdom," unfazed by other larger animals that it may come up against.

Seidman says that in the interviewing process, his team likes to quickly determine which candidates are the true honey badgers, those that have startup DNA. He continues:

"We look to find those people that really want to fight and work hard, persevere and have that sense of fearlessness in them that no matter if it's an awesome day or it's a bad day, they're going to continue pushing on and on and on."