Just one round into the women's season, the AFL has already spoken frankly to the coaches of the AFL women's competition about its wish to see a more attractive and attacking brand.

Concerned by the low scoring - and the apparent use of numbers behind the ball in the Carlton-Collingwood opener, in particular - the AFL spoke to the coaches about the state of the game on Monday and Tuesday, in what was read by some club officials as a warning shot about using defensive tactics.

The AFL also sought feedback from the coaches in the women's competition about how to encourage more scoring.

Some AFLW clubs gained the impression that the AFL is more than willing to change the rules if they believe that this is necessary to improve scoring and create a better spectacle.