what was the percentage cumulative total shareholder return on pmi's common stock for the five years ended december 31 , 2017?
performance graph the graph below compares the cumulative total shareholder return on pmi's common stock with the cumulative total return for the same period of pmi's peer group and the s&p 500 index . the graph assumes the investment of $ 100 as of december 31 , 2012 , in pmi common stock ( at prices quoted on the new york stock exchange ) and each of the indices as of the market close and reinvestment of dividends on a quarterly basis . date pmi pmi peer group ( 1 ) s&p 500 index .

| Date | PMI | PMI Peer Group<sup>(1)</sup> | S&P 500 Index |
| :--- | :--- | :--- | :--- |
| December 31, 2012 | $100.00 | $100.00 | $100.00 |
| December 31, 2013 | $108.50 | $122.80 | $132.40 |
| December 31, 2014 | $106.20 | $132.50 | $150.50 |
| December 31, 2015 | $120.40 | $143.50 | $152.60 |
| December 31, 2016 | $130.80 | $145.60 | $170.80 |
| December 31, 2017 | $156.80 | $172.70 | $208.10 |

( 1 ) the pmi peer group presented in this graph is the same as that used in the prior year , except reynolds american inc . was removed following the completion of its acquisition by british american tobacco p.l.c . on july 25 , 2017 . the pmi peer group was established based on a review of four characteristics : global presence ; a focus on consumer products ; and net revenues and a market capitalization of a similar size to those of pmi . the review also considered the primary international tobacco companies . as a result of this review , the following companies constitute the pmi peer group : altria group , inc. , anheuser-busch inbev sa/nv , british american tobacco p.l.c. , the coca-cola company , colgate-palmolive co. , diageo plc , heineken n.v. , imperial brands plc , japan tobacco inc. , johnson & johnson , kimberly-clark corporation , the kraft-heinz company , mcdonald's corp. , mondel z international , inc. , nestl e9 s.a. , pepsico , inc. , the procter & gamble company , roche holding ag , and unilever nv and plc . note : figures are rounded to the nearest $ 0.10. .

pmi_cumulative_return = 156.80
pmi_start_2012 = 100
percent_cumulative_return = (pmi_cumulative_return - pmi_start_2012) / pmi_start_2012
answer = percent_cumulative_return * 100