World Series Cricket
{'<entity_0>': 'World Series Cricket', '<entity_1>': '1977', '<entity_2>': 'Kerry Packer', '<entity_3>': 'Australia', '<entity_4>': 'cricket'}
[['World Series Cricket', 'organizer', 'Kerry Packer'], ['World Series Cricket', 'country of origin', 'Australia'], ['World Series Cricket', 'inception', '1977'], ['World Series Cricket', 'sport', 'cricket']]
<entity_0> (WSC) was a professional <entity_4> competition staged between <entity_1> and 1979 and organised by <entity_2> for his Australian television network, Nine Network. <entity_0> drastically changed the nature of <entity_4>, and its influence continues to be felt today. Determined to get some <entity_4> on Channel Nine, Packer put an offer to the Test and County Cricket Board (TCCB) to telecast the Australian tour of England scheduled for <entity_1>. By the time the season climaxed with the Centenary Test match between <entity_3> and England at the Melbourne Cricket Ground in <entity_1>, about two dozen players had committed to Packer's enterprise, which as yet had no grounds to play on, no administration and was secret to all in the <entity_4> world. A largely unknown <entity_2> arrived in London in late <entity_1>. Official <entity_4> won a series of minor victories – Packer was unable to use the terms "Test match" or call their team of Australians "<entity_3>", or use the official rules of <entity_4>, which are the copyright of the Marylebone Cricket Club. WSC decided to place a greater emphasis on one-day <entity_4> than it had previously been given in <entity_3>. Many took a lead from the hostile press, and official <entity_4> benefited from a dramatic Test series played between <entity_3> and a touring Indian team. The West Indies <entity_4> officials had no wish to buy into the ACB-Packer fight and decided to select all of their WSC players for the first two Tests, until the WICB made a decision to leave out three of their WSC contracted players for the 3rd Test, ostensibly to allow others a chance to play in test matches prior to the West Indies' tour to India and Sri Lanka later in the year, which would be at a time that <entity_0> could not guarantee the availability of their West Indian players. <entity_2> described his involvement in <entity_0> as "half-philanthropic". Marketing was a major tool for <entity_0>, and revolutionised the way <entity_4> in <entity_3> was marketed, with the catchy "C'mon Aussie C'mon" theme song, the simple logo, the coloured clothing worn by the players and a range of merchandise. All of these techniques pioneered by <entity_0> have become a staple of the way the game is now marketed in <entity_3>.
['television series']