Community Manager
Job PurposeThis is a great opportunity for someone to make a mark managing a lively, highly engaged community and taking the social potential of an exciting and fast-growing company to the next level. A very important role within the heart of the marketing team, it has a broad scope: publicly being the voice of FutureLearn on our social media channels, fielding customer service questions and creating and publishing content that will bring in new learners and inspire our existing audience. Within the company, the role supports the Marketing Team to activate our drive for learner acquisition.For a dynamic and focused person with a balance of creativity, direction and the strong organisational and analytic skills, this represents a chance to make a significant commercial difference for a company for which social is crucial to its vision.Key ResponsibilitiesContent MarketingAssist the Marketing Manager with the deployment of content marketing campaigns.Author high quality social content that will drive enrolments on FutureLearn courses, and motivate existing learners.Select and repurpose the best content from our courses to showcase their potential to appropriate audiences.Curate and share relevant social activity from other sources, including our Partners.Create and manage promotions and social media ad campaigns.Customer Service / Community ManagementMonitor and manage FutureLearn-owned social media spaces for comments and posts, responding in a quick, professional, helpful and authoritative way.Support specific courses and build specific communities around them.Raise awareness of new course announcements within target communities.Identify and build relationships with relevant social media influencers, particularly within target communities.Provide support during unscheduled peaks of activity, such as crisis monitoring, including out of hours where necessary.Ensure that FutureLearn’s messaging is scheduled to appear out of hours.Act as an advocate for FutureLearn on social media spaces, engaging in dialogue and answering questions where appropriate.SupportFollow and maintain guidelines and protocols for our activity: tone of voice, stock responses and use of automation where appropriate, time of day, level of interaction, degree of activity, mixture of messaging.Maintain community training resources, guidelines, and policies.Capture and curate learner feedback for internal reference and regularly report back to the business.Insight and AnalyticsUse of software to measure key analytics (e.g. acquisition, reach, engagement)Set goals and benchmarks for specific campaigns and report on their effectiveness.Keep up to do date with industry developments in order to maintain social community best practice in conjunction with our Social Lead.Identify trends / topical events and feed them back to the Marketing Team.Identify threats and opportunities in conversation surrounding the business, and feed back to the Marketing Team.
Title: Community Manager
Salary: 30000-450000
Description: Job PurposeThis is a great opportunity for someone to make a mark managing a lively, highly engaged community and taking the social potential of an exciting and fast-growing company to the next level. A very important role within the heart of the marketing team, it has a broad scope: publicly being the voice of FutureLearn on our social media channels, fielding customer service questions and creating and publishing content that will bring in new learners and inspire our existing audience. Within the company, the role supports the Marketing Team to activate our drive for learner acquisition.For a dynamic and focused person with a balance of creativity, direction and the strong organisational and analytic skills, this represents a chance to make a significant commercial difference for a company for which social is crucial to its vision.Key ResponsibilitiesContent MarketingAssist the Marketing Manager with the deployment of content marketing campaigns.Author high quality social content that will drive enrolments on FutureLearn courses, and motivate existing learners.Select and repurpose the best content from our courses to showcase their potential to appropriate audiences.Curate and share relevant social activity from other sources, including our Partners.Create and manage promotions and social media ad campaigns.Customer Service / Community ManagementMonitor and manage FutureLearn-owned social media spaces for comments and posts, responding in a quick, professional, helpful and authoritative way.Support specific courses and build specific communities around them.Raise awareness of new course announcements within target communities.Identify and build relationships with relevant social media influencers, particularly within target communities.Provide support during unscheduled peaks of activity, such as crisis monitoring, including out of hours where necessary.Ensure that FutureLearn’s messaging is scheduled to appear out of hours.Act as an advocate for FutureLearn on social media spaces, engaging in dialogue and answering questions where appropriate.SupportFollow and maintain guidelines and protocols for our activity: tone of voice, stock responses and use of automation where appropriate, time of day, level of interaction, degree of activity, mixture of messaging.Maintain community training resources, guidelines, and policies.Capture and curate learner feedback for internal reference and regularly report back to the business.Insight and AnalyticsUse of software to measure key analytics (e.g. acquisition, reach, engagement)Set goals and benchmarks for specific campaigns and report on their effectiveness.Keep up to do date with industry developments in order to maintain social community best practice in conjunction with our Social Lead.Identify trends / topical events and feed them back to the Marketing Team.Identify threats and opportunities in conversation surrounding the business, and feed back to the Marketing Team.
Requirements: Mid-Senior level experience, Vocational education
Fraudulent: No