Director of Marketing - DocDoc
DocDoc are searching for a creative, talented and enthusiastic professional in Digital Marketing. You will lead, build, and execute marketing strategies to continue our path to creating a dominant, regional leader in healthcare.You will be responsible for and provide the direction to develop online marketing campaigns, defining the DocDoc online appearance and attractiveness. ResponsibilitiesManage and report DocDoc’s various digital marketing channels. These include Google SEM, Google Display Network, Re-marketing, Yahoo / Bing SEM, Newsletter, Referrals, Social (Facebook, LinkedIn, Google+, Youtube etc).Manage and report DocDoc Concierge hotline and Live Chat support.Identify the least expensive but most powerful and profitable keywords for DocDoc website.Prepare weekly marketing dashboard and make recommendation.Track and improve company's organic search results.Manage individual(s) in charge of doctor profile pages, SEO content for blogs and websites, and landing page creation.Implement on-site and off-site SEO initiatives such as internal and external link building, landing page creation, keyword density, etc.Evaluate traffic, landing page quality, content, design, doctor profiles and social pages.Consult with independent web designers for banner ad creation and landing page design.Provide digital marketing support to DocDoc’s Medical Tourism campaign.Strategize and implement patient retention schemes and management of customer feedback.Manage company’s intellectual property which include various business accounts and domainsKey Performance IndicatorsMaximize Number of Patient Bookings.Minimize Cost of Patient Acquisition.Increase SEM, Organic, Display channel Conversion Rate.Increase Web, Mobile Page, Mobile Application Conversion Rate.Increase Concierge Hotline and Live Chat support Conversion Rate.Increase Patient Retention Rate.Decrease Booking Turnaround time.About DocDocDocDoc was founded to transform the healthcare experience enabling improved accessibility and promoting informed patients within Asia Pacific's difficult to navigate healthcare markets.We provide a free service that enables patients to find a nearby doctor or dentist, to credibly research and understand their clinical interests and specialties, assess their academic credentials and achievements, and instantly book an appointment via any internet-connected device.DocDoc is founded by veteran professionals from both the Healthcare and Technology industries and funded by some of the most successful tech entrepreneurs such as 500 Startups (leading Silicon Valley venture capital firm led by Dave McClure, formerly with PayPal and Facebook), and Michael Brehm (Founder of Rebate Networks, Business Angel of DailyDeal which was acquired by Google, brands4friends acquired by eBay, and scoreloop acquired by RIM).Other notable investors include Jungle Ventures, William Hawkins, (former CEO of Medtronic), Koh Boon Hwee (former Chairman of DBS bank, Singtel, and Singapore Airlines), Yoh Chi Lu (Founder and Chairman of Biosensors International) and Hyder Ahmed (CEO of Broadpeak Investments).
Title: Director of Marketing - DocDoc
Salary: None
Description: DocDoc are searching for a creative, talented and enthusiastic professional in Digital Marketing. You will lead, build, and execute marketing strategies to continue our path to creating a dominant, regional leader in healthcare.You will be responsible for and provide the direction to develop online marketing campaigns, defining the DocDoc online appearance and attractiveness. ResponsibilitiesManage and report DocDoc’s various digital marketing channels. These include Google SEM, Google Display Network, Re-marketing, Yahoo / Bing SEM, Newsletter, Referrals, Social (Facebook, LinkedIn, Google+, Youtube etc).Manage and report DocDoc Concierge hotline and Live Chat support.Identify the least expensive but most powerful and profitable keywords for DocDoc website.Prepare weekly marketing dashboard and make recommendation.Track and improve company's organic search results.Manage individual(s) in charge of doctor profile pages, SEO content for blogs and websites, and landing page creation.Implement on-site and off-site SEO initiatives such as internal and external link building, landing page creation, keyword density, etc.Evaluate traffic, landing page quality, content, design, doctor profiles and social pages.Consult with independent web designers for banner ad creation and landing page design.Provide digital marketing support to DocDoc’s Medical Tourism campaign.Strategize and implement patient retention schemes and management of customer feedback.Manage company’s intellectual property which include various business accounts and domainsKey Performance IndicatorsMaximize Number of Patient Bookings.Minimize Cost of Patient Acquisition.Increase SEM, Organic, Display channel Conversion Rate.Increase Web, Mobile Page, Mobile Application Conversion Rate.Increase Concierge Hotline and Live Chat support Conversion Rate.Increase Patient Retention Rate.Decrease Booking Turnaround time.About DocDocDocDoc was founded to transform the healthcare experience enabling improved accessibility and promoting informed patients within Asia Pacific's difficult to navigate healthcare markets.We provide a free service that enables patients to find a nearby doctor or dentist, to credibly research and understand their clinical interests and specialties, assess their academic credentials and achievements, and instantly book an appointment via any internet-connected device.DocDoc is founded by veteran professionals from both the Healthcare and Technology industries and funded by some of the most successful tech entrepreneurs such as 500 Startups (leading Silicon Valley venture capital firm led by Dave McClure, formerly with PayPal and Facebook), and Michael Brehm (Founder of Rebate Networks, Business Angel of DailyDeal which was acquired by Google, brands4friends acquired by eBay, and scoreloop acquired by RIM).Other notable investors include Jungle Ventures, William Hawkins, (former CEO of Medtronic), Koh Boon Hwee (former Chairman of DBS bank, Singtel, and Singapore Airlines), Yoh Chi Lu (Founder and Chairman of Biosensors International) and Hyder Ahmed (CEO of Broadpeak Investments).
Requirements: Director experience, Bachelor's Degree education
Fraudulent: No