Digital Marketing Specialist
As the Digital Marketing Specialist you are responsible for the analysis and optimization of all digital marketing channels, to ensure effective use of marketing investment and meet upstream’s revenue and ROI goals.In close link with your team and others, you will coordinate the deployment and test of different digital marketing channels and campaigns, and drive their reporting and analysis. Through the insights gathered from that and other influences on our business and the market, you will be able to pro-actively provide ongoing guidance for business performance and underlying factors, making your work a crucial part of upstream’s forecasting and marketing investment decisions.This is an excellent opportunity for a ROI-focused, experienced digital marketer, with in-depth analytics experience, to make a significant impact researching and deploying the next generation of digital marketing technology solutions. Main responsibilities:Model business cases for proposed campaigns and, if relevant, include scenario analysis to support informed decisionsOngoing tracking and monitoring a wide portfolio of online media projects with different ROI tracks from proposal to monetizationMonitor performance and specific KPIs by aggregating, analyzing, evaluating data from different data sources and channels in real-time, with the goal to compare expected vs. actual ROI and quickly identify issues or improvements.Pro-actively work with campaign and engagement managers to recommend corrections and improvements to campaigns based on the data researchedResponsible for gathering information related to market trends and potential of new marketing channels across regions, analyze it and utilize findingsCreate, maintain and communicate dashboards and reports on campaign financial and KPI performance, as basis for decision making in campaign managment and top managementSupport the quarterly budgeting and business planning processBased on your findings, continually suggest optimizations  for media planning and buyingIn close link with Campaign and Engagement Managers define requirements for the technical implementation of marketing channels. And work closely with Product and Project Management, to implement and launch these.Support the engagement team to manage the supply networkSupport other analysis and optimization resources, as well as other teams like Product Management, on questions of data, methods and analysis 
Title: Digital Marketing Specialist
Salary: None
Description: As the Digital Marketing Specialist you are responsible for the analysis and optimization of all digital marketing channels, to ensure effective use of marketing investment and meet upstream’s revenue and ROI goals.In close link with your team and others, you will coordinate the deployment and test of different digital marketing channels and campaigns, and drive their reporting and analysis. Through the insights gathered from that and other influences on our business and the market, you will be able to pro-actively provide ongoing guidance for business performance and underlying factors, making your work a crucial part of upstream’s forecasting and marketing investment decisions.This is an excellent opportunity for a ROI-focused, experienced digital marketer, with in-depth analytics experience, to make a significant impact researching and deploying the next generation of digital marketing technology solutions. Main responsibilities:Model business cases for proposed campaigns and, if relevant, include scenario analysis to support informed decisionsOngoing tracking and monitoring a wide portfolio of online media projects with different ROI tracks from proposal to monetizationMonitor performance and specific KPIs by aggregating, analyzing, evaluating data from different data sources and channels in real-time, with the goal to compare expected vs. actual ROI and quickly identify issues or improvements.Pro-actively work with campaign and engagement managers to recommend corrections and improvements to campaigns based on the data researchedResponsible for gathering information related to market trends and potential of new marketing channels across regions, analyze it and utilize findingsCreate, maintain and communicate dashboards and reports on campaign financial and KPI performance, as basis for decision making in campaign managment and top managementSupport the quarterly budgeting and business planning processBased on your findings, continually suggest optimizations  for media planning and buyingIn close link with Campaign and Engagement Managers define requirements for the technical implementation of marketing channels. And work closely with Product and Project Management, to implement and launch these.Support the engagement team to manage the supply networkSupport other analysis and optimization resources, as well as other teams like Product Management, on questions of data, methods and analysis 
Requirements: Mid-Senior level experience, Bachelor's Degree education
Fraudulent: No