 Head of Loyalty
Reporting to the CRM &amp; BI Director. The head of Loyalty will be responsible for the design, development, ongoing management and long-term enhancement of a loyalty program that will drive deep product engagement from our baseRole includes the identification of strategic partners and contract negotiates for their participation in the development of the program. This role will combine business analysis skills with a strong marketing and business development mindsetLead the design, development and implementation of the loyalty programCollaborate with Marketing, Operations, Sales and Customer Care to build the operational elements required to launch, monitor and continuously improve the loyalty programWork with Digital team to create an online loyalty presence that drives user engagement while creating a positive user experiencePartner with Finance and Operations team to build the back office functionality required to administer the loyalty program and loyalty campaignsDevelop KPI’s, perform detailed analysis and track performance of all aspects of the loyalty program and individual campaignsCollaborate with Marketing and CRM team to develop loyalty campaigns and strategic communication plans that increase use of the platform and drive profitable revenue growth
Title:  Head of Loyalty
Salary: None
Description: Reporting to the CRM &amp; BI Director. The head of Loyalty will be responsible for the design, development, ongoing management and long-term enhancement of a loyalty program that will drive deep product engagement from our baseRole includes the identification of strategic partners and contract negotiates for their participation in the development of the program. This role will combine business analysis skills with a strong marketing and business development mindsetLead the design, development and implementation of the loyalty programCollaborate with Marketing, Operations, Sales and Customer Care to build the operational elements required to launch, monitor and continuously improve the loyalty programWork with Digital team to create an online loyalty presence that drives user engagement while creating a positive user experiencePartner with Finance and Operations team to build the back office functionality required to administer the loyalty program and loyalty campaignsDevelop KPI’s, perform detailed analysis and track performance of all aspects of the loyalty program and individual campaignsCollaborate with Marketing and CRM team to develop loyalty campaigns and strategic communication plans that increase use of the platform and drive profitable revenue growth
Requirements: Mid-Senior level experience, Bachelor's Degree education
Fraudulent: No