 Customer Analytics Specialist
Customer Analytics Specialist is responsible for helping drive business decisions, measure and improve the effectiveness of marketing activities through data driven insights, models and reports.Creates and maintains on-going/ad-hoc reports and dashboards that support all marketing unitsProvides customer analysis, profiling, segmentation and reveals hidden trends and correlations across customer segmentsGets to new insights in past campaigns data. Uses database queries and advanced data analysis techniques to find patterns on current and past customers’ behaviourDeep dives into complex data sets in order to understand, define and monitor the KPIs which drive the businessEvaluates campaigns and promotional activities identifying strengths and recommends adjustments necessary to optimize the return on investment and increases campaign success ratesProactively delivers actionable insights to drive improvements in performance and helps the business hit their strategic objectivesDelivers stand-alone presentations giving insight on commercial challenges requiring complex analysis, presenting results and recommendationsDevelops and maintains propensity models to improve campaign targeting
Title:  Customer Analytics Specialist
Salary: None
Description: Customer Analytics Specialist is responsible for helping drive business decisions, measure and improve the effectiveness of marketing activities through data driven insights, models and reports.Creates and maintains on-going/ad-hoc reports and dashboards that support all marketing unitsProvides customer analysis, profiling, segmentation and reveals hidden trends and correlations across customer segmentsGets to new insights in past campaigns data. Uses database queries and advanced data analysis techniques to find patterns on current and past customers’ behaviourDeep dives into complex data sets in order to understand, define and monitor the KPIs which drive the businessEvaluates campaigns and promotional activities identifying strengths and recommends adjustments necessary to optimize the return on investment and increases campaign success ratesProactively delivers actionable insights to drive improvements in performance and helps the business hit their strategic objectivesDelivers stand-alone presentations giving insight on commercial challenges requiring complex analysis, presenting results and recommendationsDevelops and maintains propensity models to improve campaign targeting
Requirements: Mid-Senior level experience, Bachelor's Degree education
Fraudulent: No