CRM Manager
On behalf of our client we are looking for a CRM Manager to join one of the major brands in the gaming industry.This is a strategic role, requiring an analytical marketer with a genuine passion for CRM and customer data analytics.Reporting to the Head of Brand, the CRM Manager will be responsible for interrogating customer data in order to arm the brand teams with insightful and meaningful information to conduct the most effective CRM campaigns. The successful candidate will play a pivotal role in the success of their marketing activity thanks to their 360 degree view of the customer across all brands. They will be responsible for ensuring that all customer journeys and touch points are considered within CRM planning and will have ownership of customer segmentation – ensuring each customer segment is maximized to its full potential. This is not an executional CRM role. Campaign activity will be driven by the product experts within the brand teams, using data and insight provided by the CRM Manager; the execution of CRM campaigns will be conducted by campaign coordinators within the Marketing Operations team.As a key member of the brand team, you will be working with a large number of talented individuals not only within the brand team, but marketing operations and wider teams across the business.
Title: CRM Manager
Salary: None
Description: On behalf of our client we are looking for a CRM Manager to join one of the major brands in the gaming industry.This is a strategic role, requiring an analytical marketer with a genuine passion for CRM and customer data analytics.Reporting to the Head of Brand, the CRM Manager will be responsible for interrogating customer data in order to arm the brand teams with insightful and meaningful information to conduct the most effective CRM campaigns. The successful candidate will play a pivotal role in the success of their marketing activity thanks to their 360 degree view of the customer across all brands. They will be responsible for ensuring that all customer journeys and touch points are considered within CRM planning and will have ownership of customer segmentation – ensuring each customer segment is maximized to its full potential. This is not an executional CRM role. Campaign activity will be driven by the product experts within the brand teams, using data and insight provided by the CRM Manager; the execution of CRM campaigns will be conducted by campaign coordinators within the Marketing Operations team.As a key member of the brand team, you will be working with a large number of talented individuals not only within the brand team, but marketing operations and wider teams across the business.
Requirements: None experience, None education
Fraudulent: No