Growth Lead
Fintech Startup currently has an opening for a Growth Lead. If you dream about the beauty of numbers, this is an opportunity to help take a start-up to the next level. Data will represent the critical difference. We need a data-driven hacker at the intersection of marketing and product with interest in psychology, design and a strong believer of customer development to predict product performance and drive growth in new channels and new markets. This is just the start of what you’ll be doing. What you do next will be up to you. While we’re not a big company, we think big, and we know the person in this role will impact our future in a big way.Responsibilities:Manage user acquisition Paid acquisition: Mobile AdWords, Adsense/Display, Facebook AdsOrganic acquisition: SEO, in-app, viral, email, sms campaignsAnalytics: attribution modeling, knowledge of AppsFlyer/Mixpanel/Google AnalyticsFirst time user experience, user onboarding, cohort analysisAnalyse the effectiveness of existing marketing channels and campaigns ROIAnalysis key metrics for each primary channel: CAC, LTV, payback and retention of customers by channel/corridorCreate and implement complex analytical and data-driven projects, e.g. segmentation, pricing strategies, A/B tests, impact of promotions etcExternal benchmarking and scenario analysis to guide sound business decisions
Title: Growth Lead
Salary: None
Description: Fintech Startup currently has an opening for a Growth Lead. If you dream about the beauty of numbers, this is an opportunity to help take a start-up to the next level. Data will represent the critical difference. We need a data-driven hacker at the intersection of marketing and product with interest in psychology, design and a strong believer of customer development to predict product performance and drive growth in new channels and new markets. This is just the start of what you’ll be doing. What you do next will be up to you. While we’re not a big company, we think big, and we know the person in this role will impact our future in a big way.Responsibilities:Manage user acquisition Paid acquisition: Mobile AdWords, Adsense/Display, Facebook AdsOrganic acquisition: SEO, in-app, viral, email, sms campaignsAnalytics: attribution modeling, knowledge of AppsFlyer/Mixpanel/Google AnalyticsFirst time user experience, user onboarding, cohort analysisAnalyse the effectiveness of existing marketing channels and campaigns ROIAnalysis key metrics for each primary channel: CAC, LTV, payback and retention of customers by channel/corridorCreate and implement complex analytical and data-driven projects, e.g. segmentation, pricing strategies, A/B tests, impact of promotions etcExternal benchmarking and scenario analysis to guide sound business decisions
Requirements: None experience, None education
Fraudulent: No