Marketing Director
Gust, the award winning industry-leading platform for funding startups, is seeking a talented, passionate Marketing Director to join our Marketing team.This position requires an experienced marketing executive to work across all areas of marketing: branding, creative and content development, PR, digital media, lead generation and acquisition across all channels, as well as engagement and retention. Strong understanding of digital channels required, as well as creative process. While initially the Director will span across all areas, he/she will eventually focus a great deal of time on cross-channel acquisition and optimization, as well as measurement and reporting of marketing initiatives. REPORTING RELATIONSHIP &amp; TEAM STRUCTUREReports directly to the VP of Marketing/CMOWill manage at least two direct reports who own day-to-day operations of specific marketing areasRESPONSIBILITIESAggressively and creatively test marketing channels and mix to maximize conversion from new and existing users to premium/paid products and minimize cost-per-acquisitionContinuously enhance CRM program and tactics to increase user engagement and loyaltyExecute all necessary market research effortsAppropriately communicate with CMP in the setting and management of expectations pertaining to acquisition and retention targetsPropose and advocate for appropriate budget and marketing expendituresContinuously enhance current measurement and reporting of marketing activities to reflect new lead generation tactics, products and campaigns.Collaborate with product management team in the direction and refinement of product experienceRepresent the company in suitable industry events and be an active presence in the startup/early stage investing ecosystemFoster and maintain excellent working relationships with counterparts from other disciplines (Business Development, Technology and Product Management)Directly guide and oversee the creation of every marketing output executed by team members
Title: Marketing Director
Salary: None
Description: Gust, the award winning industry-leading platform for funding startups, is seeking a talented, passionate Marketing Director to join our Marketing team.This position requires an experienced marketing executive to work across all areas of marketing: branding, creative and content development, PR, digital media, lead generation and acquisition across all channels, as well as engagement and retention. Strong understanding of digital channels required, as well as creative process. While initially the Director will span across all areas, he/she will eventually focus a great deal of time on cross-channel acquisition and optimization, as well as measurement and reporting of marketing initiatives. REPORTING RELATIONSHIP &amp; TEAM STRUCTUREReports directly to the VP of Marketing/CMOWill manage at least two direct reports who own day-to-day operations of specific marketing areasRESPONSIBILITIESAggressively and creatively test marketing channels and mix to maximize conversion from new and existing users to premium/paid products and minimize cost-per-acquisitionContinuously enhance CRM program and tactics to increase user engagement and loyaltyExecute all necessary market research effortsAppropriately communicate with CMP in the setting and management of expectations pertaining to acquisition and retention targetsPropose and advocate for appropriate budget and marketing expendituresContinuously enhance current measurement and reporting of marketing activities to reflect new lead generation tactics, products and campaigns.Collaborate with product management team in the direction and refinement of product experienceRepresent the company in suitable industry events and be an active presence in the startup/early stage investing ecosystemFoster and maintain excellent working relationships with counterparts from other disciplines (Business Development, Technology and Product Management)Directly guide and oversee the creation of every marketing output executed by team members
Requirements: None experience, None education
Fraudulent: No