Traffic Manager
Title: Traffic ManagerLocation: Pompano Beach, FLCompensation: Base + CommissionIndustry: Online MarketingThe Traffic Manager will work directly with partners to add long-term value to the company. The ideal candidate will have a proven track record of maintaining and growing existing partnerships. Success in this role requires a passion for media buying and insight and experience as to best practices with various placement types (email, banners, integrated placements, etc.) and buying models such as CPM, CPA and CPC.Identify target audiences for a particular media campaign.Expertise with CPA, CPC and CPM media buys needed to develop and execute cost effective direct response marketing programs.Understanding of EPC, CTR, CPC, EPCM, and PCP…etc.Keeping up to date with industry research figures.Monitors buying strategies.Supporting the media manager and other colleagues.Liaising and building relationships with clients and media sales companies.Collaborate with media sales people to adjust media schedules in response to audience figures.Analyzing the effectiveness of the campaign and using this data to inform future campaigns.Undertaking research using a wide range of specialist media resources.Client reporting and budget management, including preparing costing for clients and producing spending updates throughout the campaign.Booking individual advertising spots, e.g. pages, posters, internet banners, broadcast adverts, etc.Ensuring that the adverts run accurately so the desired media message is seen and heard by consumers.Collecting and analyzing sales and consumer data.
Title: Traffic Manager
Salary: 30000-60000
Description: Title: Traffic ManagerLocation: Pompano Beach, FLCompensation: Base + CommissionIndustry: Online MarketingThe Traffic Manager will work directly with partners to add long-term value to the company. The ideal candidate will have a proven track record of maintaining and growing existing partnerships. Success in this role requires a passion for media buying and insight and experience as to best practices with various placement types (email, banners, integrated placements, etc.) and buying models such as CPM, CPA and CPC.Identify target audiences for a particular media campaign.Expertise with CPA, CPC and CPM media buys needed to develop and execute cost effective direct response marketing programs.Understanding of EPC, CTR, CPC, EPCM, and PCP…etc.Keeping up to date with industry research figures.Monitors buying strategies.Supporting the media manager and other colleagues.Liaising and building relationships with clients and media sales companies.Collaborate with media sales people to adjust media schedules in response to audience figures.Analyzing the effectiveness of the campaign and using this data to inform future campaigns.Undertaking research using a wide range of specialist media resources.Client reporting and budget management, including preparing costing for clients and producing spending updates throughout the campaign.Booking individual advertising spots, e.g. pages, posters, internet banners, broadcast adverts, etc.Ensuring that the adverts run accurately so the desired media message is seen and heard by consumers.Collecting and analyzing sales and consumer data.
Requirements: Associate experience, Unspecified education
Fraudulent: No