Biddable Media Manager
We're looking for a Biddable Media Manager to manage the day to day running of biddable media advertising (PPC, SMA, Content marketing platforms and RTB Display).Reporting to the Head of Digital Marketing, the role will involve driving customer acquisition &amp; retention in order to achieve revenue and profit targets, ownership of the biddable media planning, optimisation, strategy and ensuring timely reporting on performance.This is a great opportunity for an experienced PPC expert who's enthusiastic about marketing and wants to manage large accounts with difficult problems to solve.About carwowcarwow is a comparison site for brand new cars, we're a young start-up aiming to change the way new cars are bought. Instead of having to haggle with salespeople, we allow consumers to compare offers from quality dealers and buy cars at an upfront no-hassle price.We raised a £1.3M seed round in early 2014 from leading London investors, VCs who were early backers of LoveFilm, Betfair, Zoopla, Shazam and many more industry leading online businesses.We’re still small though —which means you get to make a difference in a rapidly growing and already successful business.Responsibilities Manage PPC and other paid digital media activity across carwow, including strategy, planning, tracking/measurement, reporting, analysis and optimisation to ensure delivery against specified KPI’sUtilise Marin software to ensure integration and tracking of PPC and other biddable media activity in order to ensure efficiency and trackingDevelop media, publisher and third-party data partnerships (e.g. Google, Yahoo!, EF etc)Drive innovation &amp; leadership in PPC and other biddable media activity via test and learn opportunities (e.g. Product Beta’s, targeting opportunities etc)To be the “go-to” person for PPC and other biddable media activity within carwowEnsure all PPC and other paid digital performance media activity campaigns are tagged appropriately for google analyticsHelp build PPC and other paid digital performance media process and best practice across the business (including training requirements)Work closely with the rest of the marketing team across digital channels to ensure campaign analysis and find any opportunities for increased growthWork with the development and product insights team to help with any MVT or A/B tests where appropriateWork with the content team on any paid content marketing projects to ensure the best available content is used
Title: Biddable Media Manager
Salary: 40000-40000
Description: We're looking for a Biddable Media Manager to manage the day to day running of biddable media advertising (PPC, SMA, Content marketing platforms and RTB Display).Reporting to the Head of Digital Marketing, the role will involve driving customer acquisition &amp; retention in order to achieve revenue and profit targets, ownership of the biddable media planning, optimisation, strategy and ensuring timely reporting on performance.This is a great opportunity for an experienced PPC expert who's enthusiastic about marketing and wants to manage large accounts with difficult problems to solve.About carwowcarwow is a comparison site for brand new cars, we're a young start-up aiming to change the way new cars are bought. Instead of having to haggle with salespeople, we allow consumers to compare offers from quality dealers and buy cars at an upfront no-hassle price.We raised a £1.3M seed round in early 2014 from leading London investors, VCs who were early backers of LoveFilm, Betfair, Zoopla, Shazam and many more industry leading online businesses.We’re still small though —which means you get to make a difference in a rapidly growing and already successful business.Responsibilities Manage PPC and other paid digital media activity across carwow, including strategy, planning, tracking/measurement, reporting, analysis and optimisation to ensure delivery against specified KPI’sUtilise Marin software to ensure integration and tracking of PPC and other biddable media activity in order to ensure efficiency and trackingDevelop media, publisher and third-party data partnerships (e.g. Google, Yahoo!, EF etc)Drive innovation &amp; leadership in PPC and other biddable media activity via test and learn opportunities (e.g. Product Beta’s, targeting opportunities etc)To be the “go-to” person for PPC and other biddable media activity within carwowEnsure all PPC and other paid digital performance media activity campaigns are tagged appropriately for google analyticsHelp build PPC and other paid digital performance media process and best practice across the business (including training requirements)Work closely with the rest of the marketing team across digital channels to ensure campaign analysis and find any opportunities for increased growthWork with the development and product insights team to help with any MVT or A/B tests where appropriateWork with the content team on any paid content marketing projects to ensure the best available content is used
Requirements: None experience, None education
Fraudulent: No