Search Marketing Specialist
Moxie Labs is a venture-backed startup developing recruiting software for SMEs and high-growth tech companies. With offices in East Coast USA and Europe, we serve thousands of enterprise users all over the world. The company grew tenfold over the past year and is fast becoming the product of choice for employers with under 1,000 staff.The majority of our customers discover, try and adopt our product online through inbound marketing and PPC channels. Through a combination of frictionless, self-service product adoption and expertly executed SEO/SEM lead generation, Moxie Labs relies on low CAC to reach a large market that has been inaccessible to traditional enterprise software with high-touch sales models.In this role, you will be at the center of our inbound sales operation. You will be designing, managing and optimising our online marketing operations including SEM, facebook/twitter PPC and other paid lead generation channels. You will be reporting to the VP of Marketing and your responsibilities will include:Tracking, reporting and analyzing inbound traffic and conversion data, identifying trends and insights in order to achieve maximum ROI in paid channel campaignsManaging campaign budgets making spending strategy recommendations.Optimizing copy and landing pages for search engine marketingPerforming ongoing keyword discovery, expansion and optimizationResearching and implementing search engine optimization recommendationsResearching and analyzing competitor advertising linksWorking with the development, editorial and marketing teams to drive SEO in content creation and content programmingThis position is part of our East Coast USA operation based in Boston, MA. However we are open to consider candidates who can work on our NYC office or in other locations, as long as they will have some flexibility to travel on a semi-regular basis.
Title: Search Marketing Specialist
Salary: None
Description: Moxie Labs is a venture-backed startup developing recruiting software for SMEs and high-growth tech companies. With offices in East Coast USA and Europe, we serve thousands of enterprise users all over the world. The company grew tenfold over the past year and is fast becoming the product of choice for employers with under 1,000 staff.The majority of our customers discover, try and adopt our product online through inbound marketing and PPC channels. Through a combination of frictionless, self-service product adoption and expertly executed SEO/SEM lead generation, Moxie Labs relies on low CAC to reach a large market that has been inaccessible to traditional enterprise software with high-touch sales models.In this role, you will be at the center of our inbound sales operation. You will be designing, managing and optimising our online marketing operations including SEM, facebook/twitter PPC and other paid lead generation channels. You will be reporting to the VP of Marketing and your responsibilities will include:Tracking, reporting and analyzing inbound traffic and conversion data, identifying trends and insights in order to achieve maximum ROI in paid channel campaignsManaging campaign budgets making spending strategy recommendations.Optimizing copy and landing pages for search engine marketingPerforming ongoing keyword discovery, expansion and optimizationResearching and implementing search engine optimization recommendationsResearching and analyzing competitor advertising linksWorking with the development, editorial and marketing teams to drive SEO in content creation and content programmingThis position is part of our East Coast USA operation based in Boston, MA. However we are open to consider candidates who can work on our NYC office or in other locations, as long as they will have some flexibility to travel on a semi-regular basis.
Requirements: Associate experience, Bachelor's Degree education
Fraudulent: No