Instant Lotteries Marketing Specialist
Plans, analyzes and implements instant Scratch ticket game projects to produce a 12-month product and marketing planExecutes the marketing plan within agreed budgets and timelinesOwns the process of quarter launches from concept testing and product development to actual product launchCoordinates activities and closely interacts with internal (i.e. sales, trade marketing, operations) and external teams (i.e. advertising agency) for the realization of quarter product launches across networkProvides input to marketing units (digital, media, sponsorships etc) to assure that all instant Scratch ticket game products and promotions are accurately reflectedCoordinates with Sales, Creative Services and Marketing Communications departments to promote products while managing product-related feedback, inquiries and support issues from diverse areasOwns and prepares the promotional plan within the regulatory frameworkDevelops and prepares weekly, monthly, fiscal year and special reports on historical sales, revenues and other dataConducts industry analysis, analyzes worldwide trends and market research data in support for business growth
Title: Instant Lotteries Marketing Specialist
Salary: None
Description: Plans, analyzes and implements instant Scratch ticket game projects to produce a 12-month product and marketing planExecutes the marketing plan within agreed budgets and timelinesOwns the process of quarter launches from concept testing and product development to actual product launchCoordinates activities and closely interacts with internal (i.e. sales, trade marketing, operations) and external teams (i.e. advertising agency) for the realization of quarter product launches across networkProvides input to marketing units (digital, media, sponsorships etc) to assure that all instant Scratch ticket game products and promotions are accurately reflectedCoordinates with Sales, Creative Services and Marketing Communications departments to promote products while managing product-related feedback, inquiries and support issues from diverse areasOwns and prepares the promotional plan within the regulatory frameworkDevelops and prepares weekly, monthly, fiscal year and special reports on historical sales, revenues and other dataConducts industry analysis, analyzes worldwide trends and market research data in support for business growth
Requirements: Associate experience, Master's Degree education
Fraudulent: No