Marketing Analytics Lead
MeUndies is a lifestyle brand that is transforming the way people perceive and purchase their basics. As a vertically integrated, direct-to-consumer company we do it all: from design and manufacturing, to marketing and web design &amp; development, to fulfillment and shipping, MeUndies delivers The World’s Most Comfortable Basics with a relentless emphasis on quality and service. Our commitment is to share MeUndies with the rest of the world, and our Marketing team spearheads this effort by crafting and telling our brand story through all relevant channels. We’re looking for a data-driven Marketing Analytics Lead to understand key customer insights, create attribution and predictive models, and drive key marketing, product, and business decisions that accelerate the growth of our brand.WITHIN THE FIRST YEAR, WE EXPECT YOU TO:Monitor all stages of the customer acquisition funnel, measure performance across all marketing channels, and create models to drive key marketing, product, and business decisions.Evaluate the performance of all marketing campaigns and uncover opportunities to improve customer acquisition and retention.Create and maintain weekly campaign performance reports to provide key learnings and feedback (i.e. trends, patterns, irregularity) for the Marketing team. Unearth actionable insights through both qualitative and quantitative research and provide optimization recommendations for future execution.Develop and maintain KPI reports that tell the story behind the data to non-technical team members so they can execute more effectively.Recommend budget allocations based on analytics and KPI reports.
Title: Marketing Analytics Lead
Salary: None
Description: MeUndies is a lifestyle brand that is transforming the way people perceive and purchase their basics. As a vertically integrated, direct-to-consumer company we do it all: from design and manufacturing, to marketing and web design &amp; development, to fulfillment and shipping, MeUndies delivers The World’s Most Comfortable Basics with a relentless emphasis on quality and service. Our commitment is to share MeUndies with the rest of the world, and our Marketing team spearheads this effort by crafting and telling our brand story through all relevant channels. We’re looking for a data-driven Marketing Analytics Lead to understand key customer insights, create attribution and predictive models, and drive key marketing, product, and business decisions that accelerate the growth of our brand.WITHIN THE FIRST YEAR, WE EXPECT YOU TO:Monitor all stages of the customer acquisition funnel, measure performance across all marketing channels, and create models to drive key marketing, product, and business decisions.Evaluate the performance of all marketing campaigns and uncover opportunities to improve customer acquisition and retention.Create and maintain weekly campaign performance reports to provide key learnings and feedback (i.e. trends, patterns, irregularity) for the Marketing team. Unearth actionable insights through both qualitative and quantitative research and provide optimization recommendations for future execution.Develop and maintain KPI reports that tell the story behind the data to non-technical team members so they can execute more effectively.Recommend budget allocations based on analytics and KPI reports.
Requirements: Mid-Senior level experience, Bachelor's Degree education
Fraudulent: No