Marketing Manager
We're on a mission to make the internet a better place - and we want your help.No agencies, please.We specialise in conversion optimisation – the science/art of improving our clients’ websites to boost revenue and ensure better user experiences. We split-test creative ideas and prove – beyond a doubt – what our clients should do to keep their visitors happy.Right now, we're looking for a marketing manager. You'll create and execute an aggressive marketing strategy to increase awareness of Conversion Factory in the UK and US.GoalIncrease sales by improving awareness and reputation of Conversion Factory.Areas of ResponsibilityMarketingWebsite: including SEO, content strategy, and content calendar, and potentially social too.Advertising: PPC/display/biddable media.Events: breakfast seminars and conference scheduling.PR: including guest blogging opportunities, compiling a database of press contacts and building relationshipsPartnerships: with tech providers and agencies.Business developmentCollateral: Create and update sales pitches, presentations, case studies and other collateral, as needed.Pitches: Prepare for and attend sales meetings.Events: Prepare for and attend events.Management / OtherReport on marketing and business development KPIs to the business.Identify personal training needs.KPIsPrimaryQualified leads: leads that make it through to the proposal stage.Closed leads: new business won.SecondaryWebsite trafficWebsite leads
Title: Marketing Manager
Salary: 30000-35000
Description: We're on a mission to make the internet a better place - and we want your help.No agencies, please.We specialise in conversion optimisation – the science/art of improving our clients’ websites to boost revenue and ensure better user experiences. We split-test creative ideas and prove – beyond a doubt – what our clients should do to keep their visitors happy.Right now, we're looking for a marketing manager. You'll create and execute an aggressive marketing strategy to increase awareness of Conversion Factory in the UK and US.GoalIncrease sales by improving awareness and reputation of Conversion Factory.Areas of ResponsibilityMarketingWebsite: including SEO, content strategy, and content calendar, and potentially social too.Advertising: PPC/display/biddable media.Events: breakfast seminars and conference scheduling.PR: including guest blogging opportunities, compiling a database of press contacts and building relationshipsPartnerships: with tech providers and agencies.Business developmentCollateral: Create and update sales pitches, presentations, case studies and other collateral, as needed.Pitches: Prepare for and attend sales meetings.Events: Prepare for and attend events.Management / OtherReport on marketing and business development KPIs to the business.Identify personal training needs.KPIsPrimaryQualified leads: leads that make it through to the proposal stage.Closed leads: new business won.SecondaryWebsite trafficWebsite leads
Requirements: Associate experience, Unspecified education
Fraudulent: No