Senior Marketing Analyst
The Senior Marketing Analyst will be responsible for creating, maintaining and presenting the relevant criteria to measure country and marketing channels performance and provide the supporting analysis for improvement as identified. He/she will turn data into insights and enable decisions through his/her actionable insights.Main tasks will include:Manage, automate and continuously improve dashboards and ongoing reporting of key performance indicators across multiple geographies and marketing channels.Develop data-driven actionable insights to enable key business decisions for our country managers and head of marketing channels to challenge their thinking and become a trusted adviser and impartial counsel regarding performance.Manage the preparation of annual budgets and monthly rolling forecasts including historical trends, planned versus actual marketing spent and performance of ongoing marketing campaigns. Deliver actionable recommendations to continuously improve our business and marketing performanceCombine a good understanding of in-country trends and marketing initiatives with the external market perspective in order to explain the drivers of variances vs. expectations. Synthesize and communicate key marketing insights across the wider organization and support senior management in the preparation of key external meetingsProvide end-to-end analytical support for new business projects
Title: Senior Marketing Analyst
Salary: None
Description: The Senior Marketing Analyst will be responsible for creating, maintaining and presenting the relevant criteria to measure country and marketing channels performance and provide the supporting analysis for improvement as identified. He/she will turn data into insights and enable decisions through his/her actionable insights.Main tasks will include:Manage, automate and continuously improve dashboards and ongoing reporting of key performance indicators across multiple geographies and marketing channels.Develop data-driven actionable insights to enable key business decisions for our country managers and head of marketing channels to challenge their thinking and become a trusted adviser and impartial counsel regarding performance.Manage the preparation of annual budgets and monthly rolling forecasts including historical trends, planned versus actual marketing spent and performance of ongoing marketing campaigns. Deliver actionable recommendations to continuously improve our business and marketing performanceCombine a good understanding of in-country trends and marketing initiatives with the external market perspective in order to explain the drivers of variances vs. expectations. Synthesize and communicate key marketing insights across the wider organization and support senior management in the preparation of key external meetingsProvide end-to-end analytical support for new business projects
Requirements: None experience, None education
Fraudulent: No