Digital Manager
Food52Food52, the James Beard Award-winning online food community, recipe hub, and home and kitchen shop is seeking a Digital Manager to join the marketing team.Work on something you care about: We're a mission-driven company with a goal of inspiring and supporting home cooks. You’d be helping to build the best collaborative and comprehensive cooking experience online.Digital ManagerFood52 is seeking a talented and ambitious Digital Manager to join our team. This is a great opportunity to influence the growth and direction of Food52.The Digital Manager will develop strategy and execute against that strategy across multiple platforms with the ultimate goal of driving revenue. We have a large, active audience, but we know there are millions more people out there who love cooking; we just need to find them and introduce them to Food52. This consumer-centric strategy should include activities directly related to commerce growth as well as subscriber acquisition. The candidate will have a minimum of 2 years experience in SEM/SEO, display, social media, and new platforms, be motivated by data and able to create and share the reports around these channels. Experience with monetizing video content, creative paid channels, and a background in working cross-functionally are pluses.In addition, this person will have the technical chops to build sophisticated reports on key performance metrics and to make all of the data we have on our users and customers organized and accessible throughout our company.This position is based in NYC and reports to the VP of Marketing and Business Development, and will be the sixth person on the marketing team. You must love media, thrive on creative solutions, and be a team-player. We’re building a high quality brand. You’ll need to be nimble, creative, persistent, and a hard worker.Responsibilities:Plan and execute a digital marketing strategy, working closely with our VP of Marketing to make recommendations, execute AB tests and update on new upgrades and technologies. This includes:SEM: Oversee Food52 Adwords account, top to bottom. Evaluate retargeting campaigns, PLA’s, keyword strategies, and constantly test and evaluate ROI.Social: Manage paid opportunities across Twitter, Pinterest, Facebook, and additional platforms relevant to Food52.SEO: Solid understanding of SEO and its ongoing evolution, as well as how to contribute to a long-term SEO strategy, including content, links, on-site optimization, and analysis.Create and manage tracking tools:Partner with the tech team to instrument tracking of conversions and behavior throughout the site with all of the metrics tools we use.Partner with the social media and editorial team to advise on best practices on making social media posts and editorial content trackable.Understand most important metrics and how to collect data, and then present it not just in numbers but with key takeaways as well.Analyze and provide regular performance reports to the team.ABL: Always be learning. Be ahead of the curve in monitoring the competitive space and spotting new trends in the digital world. We encourage creative thinking. We’re open-minded, so you should be willing to share new ideas.Besides brand marketing, support additional campaigns and digital needs across the company.Partner with other departments (editorial, product and business) to ensure all needs are being met, and within assigned budget.Develop strategic direction for the brand in the digital space, as well as understand how the digital strategy connects to our offline activations and presence.Make all of the data we have on our users and customers organized and accessible throughout our company.
Title: Digital Manager
Salary: None
Description: Food52Food52, the James Beard Award-winning online food community, recipe hub, and home and kitchen shop is seeking a Digital Manager to join the marketing team.Work on something you care about: We're a mission-driven company with a goal of inspiring and supporting home cooks. You’d be helping to build the best collaborative and comprehensive cooking experience online.Digital ManagerFood52 is seeking a talented and ambitious Digital Manager to join our team. This is a great opportunity to influence the growth and direction of Food52.The Digital Manager will develop strategy and execute against that strategy across multiple platforms with the ultimate goal of driving revenue. We have a large, active audience, but we know there are millions more people out there who love cooking; we just need to find them and introduce them to Food52. This consumer-centric strategy should include activities directly related to commerce growth as well as subscriber acquisition. The candidate will have a minimum of 2 years experience in SEM/SEO, display, social media, and new platforms, be motivated by data and able to create and share the reports around these channels. Experience with monetizing video content, creative paid channels, and a background in working cross-functionally are pluses.In addition, this person will have the technical chops to build sophisticated reports on key performance metrics and to make all of the data we have on our users and customers organized and accessible throughout our company.This position is based in NYC and reports to the VP of Marketing and Business Development, and will be the sixth person on the marketing team. You must love media, thrive on creative solutions, and be a team-player. We’re building a high quality brand. You’ll need to be nimble, creative, persistent, and a hard worker.Responsibilities:Plan and execute a digital marketing strategy, working closely with our VP of Marketing to make recommendations, execute AB tests and update on new upgrades and technologies. This includes:SEM: Oversee Food52 Adwords account, top to bottom. Evaluate retargeting campaigns, PLA’s, keyword strategies, and constantly test and evaluate ROI.Social: Manage paid opportunities across Twitter, Pinterest, Facebook, and additional platforms relevant to Food52.SEO: Solid understanding of SEO and its ongoing evolution, as well as how to contribute to a long-term SEO strategy, including content, links, on-site optimization, and analysis.Create and manage tracking tools:Partner with the tech team to instrument tracking of conversions and behavior throughout the site with all of the metrics tools we use.Partner with the social media and editorial team to advise on best practices on making social media posts and editorial content trackable.Understand most important metrics and how to collect data, and then present it not just in numbers but with key takeaways as well.Analyze and provide regular performance reports to the team.ABL: Always be learning. Be ahead of the curve in monitoring the competitive space and spotting new trends in the digital world. We encourage creative thinking. We’re open-minded, so you should be willing to share new ideas.Besides brand marketing, support additional campaigns and digital needs across the company.Partner with other departments (editorial, product and business) to ensure all needs are being met, and within assigned budget.Develop strategic direction for the brand in the digital space, as well as understand how the digital strategy connects to our offline activations and presence.Make all of the data we have on our users and customers organized and accessible throughout our company.
Requirements: None experience, None education
Fraudulent: No