Marketing Support Manager
The Marketing Support Manager will provide comprehensive sales, marketing and customer contact support to enable CSD’s new and developing business lines, including for CSD’s Mobile Technology Reseller Program, Captioning Services, Workplace Solutions and other new and developing initiatives.  This position will develop, create and support targeted sales campaigns and promotions to ensure the successful launch and sustainability of new and emerging revenue opportunities for CSD.Essential FunctionsImplement comprehensive marketing campaigns and promotions creating sales support materials, brochures, contact sheets and broadcast mailshots and follow-up scripts.Identify precise target audience, key message and main selling points to each prospect group and define specific desired consumer response to each campaign.   Draw up Campaign Briefs (goals, target audience, medium used) that inform all internal stakeholders, including CSD Executive, Business Development, Customer Experience and National Marketing about campaign purpose, timing and desired outcomes.Monitor, measure and document trends and results of scheduled campaign initiatives, ensuring all campaigns and follow-up prospecting activities are on-schedule.Support training of CSD Customer Experience and Business Development Teams on implementing sales initiatives and prospect follow-up assignments.  Oversee and grow CSD’s Emerging Market prospect database, including obtaining and scrubbing contact lists and promoting conversions of “cold” prospects to viable leads.Provide reporting and actively monitor health of each campaign’s contribution to the sales pipeline, program ROI and customer / contact acquisition.Utilize web tools such as Signal Engage, Google Drive, WordPress and Survey Monkey to efficiently connect and engage prospects. Document viable new leads in #URL_24cd44edb473365624a280f26f00a589336e1282f129bebf1f212762aad60ece#.Streamline and measurably improve the lead and demand generation process cycle time.Regularly monitor and cull new leads from CSD social networking activity, including for the Director of Emerging Markets and self as we engage online groups, discussions, etc.Support Director of Emerging Markets in other marketing-related projects as assigned.
Title: Marketing Support Manager
Salary: None
Description: The Marketing Support Manager will provide comprehensive sales, marketing and customer contact support to enable CSD’s new and developing business lines, including for CSD’s Mobile Technology Reseller Program, Captioning Services, Workplace Solutions and other new and developing initiatives.  This position will develop, create and support targeted sales campaigns and promotions to ensure the successful launch and sustainability of new and emerging revenue opportunities for CSD.Essential FunctionsImplement comprehensive marketing campaigns and promotions creating sales support materials, brochures, contact sheets and broadcast mailshots and follow-up scripts.Identify precise target audience, key message and main selling points to each prospect group and define specific desired consumer response to each campaign.   Draw up Campaign Briefs (goals, target audience, medium used) that inform all internal stakeholders, including CSD Executive, Business Development, Customer Experience and National Marketing about campaign purpose, timing and desired outcomes.Monitor, measure and document trends and results of scheduled campaign initiatives, ensuring all campaigns and follow-up prospecting activities are on-schedule.Support training of CSD Customer Experience and Business Development Teams on implementing sales initiatives and prospect follow-up assignments.  Oversee and grow CSD’s Emerging Market prospect database, including obtaining and scrubbing contact lists and promoting conversions of “cold” prospects to viable leads.Provide reporting and actively monitor health of each campaign’s contribution to the sales pipeline, program ROI and customer / contact acquisition.Utilize web tools such as Signal Engage, Google Drive, WordPress and Survey Monkey to efficiently connect and engage prospects. Document viable new leads in #URL_24cd44edb473365624a280f26f00a589336e1282f129bebf1f212762aad60ece#.Streamline and measurably improve the lead and demand generation process cycle time.Regularly monitor and cull new leads from CSD social networking activity, including for the Director of Emerging Markets and self as we engage online groups, discussions, etc.Support Director of Emerging Markets in other marketing-related projects as assigned.
Requirements: Associate experience, Bachelor's Degree education
Fraudulent: No