Head of Acquisition Marketing
You understand customers and what they’re searching for. You can tap into their psyche, develop a relationship, and convert them into happy customers. Startup Institute is looking for an acquisition marketer that is equal parts tenacious and cunning, in exceeding proportions. Here you will craft your vision for customer acquisition into an actionable mix of data driven marketing strategies both online and offline.As an Acquisition Marketer you will utilize every skill in your toolbox to increase engagement, drive applications, and convert enrollment, all with a high percentage of quality targets.  Possessing many tools comes with the responsibility of judgement -- you live in both realms of hybrid marketing, you merge creativity with quantitative proclivity, and most of all, you know ad spend cannot solve all.As Acquisition Marketer, your primary responsibilities include:Create a marketing strategy and determine where to invest and how heavilyCapture a universe of interest and introduce candidates to our offering through lead generation tactics you will craft and deployDesign impactful email campaigns to engage new leads, influence decision making, and sustain ongoing relationshipsAdditional responsibilities include:Maintain an editorial eye on outbound messaging and work with VP of Brand Marketing to modify along best practiceOptimize performance and return on investment on ad spend or other paid media channelsOversee social media performance indicators such as voice and rhythmSeek to quantify and deliberately drive the impact of offline marketing efforts
Title: Head of Acquisition Marketing
Salary: None
Description: You understand customers and what they’re searching for. You can tap into their psyche, develop a relationship, and convert them into happy customers. Startup Institute is looking for an acquisition marketer that is equal parts tenacious and cunning, in exceeding proportions. Here you will craft your vision for customer acquisition into an actionable mix of data driven marketing strategies both online and offline.As an Acquisition Marketer you will utilize every skill in your toolbox to increase engagement, drive applications, and convert enrollment, all with a high percentage of quality targets.  Possessing many tools comes with the responsibility of judgement -- you live in both realms of hybrid marketing, you merge creativity with quantitative proclivity, and most of all, you know ad spend cannot solve all.As Acquisition Marketer, your primary responsibilities include:Create a marketing strategy and determine where to invest and how heavilyCapture a universe of interest and introduce candidates to our offering through lead generation tactics you will craft and deployDesign impactful email campaigns to engage new leads, influence decision making, and sustain ongoing relationshipsAdditional responsibilities include:Maintain an editorial eye on outbound messaging and work with VP of Brand Marketing to modify along best practiceOptimize performance and return on investment on ad spend or other paid media channelsOversee social media performance indicators such as voice and rhythmSeek to quantify and deliberately drive the impact of offline marketing efforts
Requirements: Director experience, None education
Fraudulent: No