Marketing Lead
Pack Events is looking for a passionate (primarily digital) Marketing lead with the talent to understand our target customer(s) and translate that into meaningful and engaging marketing programs. This is the only marketing role in our company, and you're entering close to the ground floor. This means you'll be designing and implementing all the programs yourself for now, but you'll get to shape the team as we grow, and you'll have lots of support from other team members.  You must be willing to get things done yourself.  Roles &amp; Responsibilities:Manage marketing toolsBlogging, including choosing own topics and creating own content.NewsletterPress releases - writing and submissionPost content to social networks and participate in discussions in groups, etc.Create eBooks / whitepapers for lead gen.Track and report conversions to leadsResponsible for messagingLead graphic design &amp; videosSupport for trade shows, etc.Some support for sales.Educate yourself about new technologies for marketing.Educate yourself about new technologies and trends in our industry.Take ownership of and improve our strategic consumer marketing plan for growing and engaging our customer base.Develop and implement acquisition, engagement and retention strategies to achieve annual user growth and revenue goalsInitiate and drive requirements for platform enhancements that improve member acquisition funnels, communications, experience, and product upsells
Title: Marketing Lead
Salary: 40000-60000
Description: Pack Events is looking for a passionate (primarily digital) Marketing lead with the talent to understand our target customer(s) and translate that into meaningful and engaging marketing programs. This is the only marketing role in our company, and you're entering close to the ground floor. This means you'll be designing and implementing all the programs yourself for now, but you'll get to shape the team as we grow, and you'll have lots of support from other team members.  You must be willing to get things done yourself.  Roles &amp; Responsibilities:Manage marketing toolsBlogging, including choosing own topics and creating own content.NewsletterPress releases - writing and submissionPost content to social networks and participate in discussions in groups, etc.Create eBooks / whitepapers for lead gen.Track and report conversions to leadsResponsible for messagingLead graphic design &amp; videosSupport for trade shows, etc.Some support for sales.Educate yourself about new technologies for marketing.Educate yourself about new technologies and trends in our industry.Take ownership of and improve our strategic consumer marketing plan for growing and engaging our customer base.Develop and implement acquisition, engagement and retention strategies to achieve annual user growth and revenue goalsInitiate and drive requirements for platform enhancements that improve member acquisition funnels, communications, experience, and product upsells
Requirements: Associate experience, None education
Fraudulent: No