Ecommerce Analyst
You primary goals will be to:Help understand customer behaviour and increase conversion ratesPropose merchandising, marketing and buying changes based on site performance, data analytics and competitor analysisContribute to on-going web development in line with the wider commercial and business strategyYou will be required to:Provide insights into points of failure, customer distractions, drop-off points and non-value add steps with a focus on eliminating themAnalyse and provide interpretation of key metrics, trends and provide actionable insights based on web analytics data (for example using Google Analytics)Produce reports, KPI packs and dashboards, developing in-house automated reporting.Analyse online user behaviour, conversion data and the whole customer journeyMonitor web related data from multiple channels, draw business conclusions and proactively alert to key opportunities, dangers and threats.Combine web analytics and customer transactional data to develop key customer insights, spotting potential to implement innovative new methodologies and improve analytical procedureTake responsibility for web analytics tools, tracking and management information systems to monitor current online marketing campaign performance, seek out new opportunities and improve performanceProvide and articulate regular competitor intelligence which gives insight into current web performance and trends in order to assess effectiveness, ROI &amp; profitability
Title: Ecommerce Analyst
Salary: 30000-35000
Description: You primary goals will be to:Help understand customer behaviour and increase conversion ratesPropose merchandising, marketing and buying changes based on site performance, data analytics and competitor analysisContribute to on-going web development in line with the wider commercial and business strategyYou will be required to:Provide insights into points of failure, customer distractions, drop-off points and non-value add steps with a focus on eliminating themAnalyse and provide interpretation of key metrics, trends and provide actionable insights based on web analytics data (for example using Google Analytics)Produce reports, KPI packs and dashboards, developing in-house automated reporting.Analyse online user behaviour, conversion data and the whole customer journeyMonitor web related data from multiple channels, draw business conclusions and proactively alert to key opportunities, dangers and threats.Combine web analytics and customer transactional data to develop key customer insights, spotting potential to implement innovative new methodologies and improve analytical procedureTake responsibility for web analytics tools, tracking and management information systems to monitor current online marketing campaign performance, seek out new opportunities and improve performanceProvide and articulate regular competitor intelligence which gives insight into current web performance and trends in order to assess effectiveness, ROI &amp; profitability
Requirements: Mid-Senior level experience, Bachelor's Degree education
Fraudulent: No