Sr. Product Marketing Strategist
THE OPPORTUNITY: Sr. Product Marketing Strategist We’re looking for an outstanding individual who will manage all marketing aspects of one of Esri’s industry-leading product lines, driving greater adoption and awareness. As a member of the Product Marketing team, you will work with product management, development, and sales to create and execute marketing plans and outbound communication, including messaging, product launches, and campaign strategies. This role requires a highly driven, self-motivated individual who will bring a fresh approach to reaching all segments of the market.  In this role, you will be responsible for meeting the marketing goals of product team. To help you execute your plans, you will be supported by other marketing professionals focused on PR, creative, events, etc. Specifically… Responsible for all marketing aspects of a specific product, the corresponding product team, partnering with Development, Product Management and Sales to increase adoption and awareness.Work closely with the product team, to clearly articulate product messaging for each user segment.Define appropriate metrics to assess marketing effectiveness for specific product, ensuring a return on investment.Responsible for the success of marketing initiatives that address the specific needs/motivators of each of the user segments.Develop product launches, ensuring prospects, customers, partners, and press understand the value of our Location Platform.Responsible for defining and executing product marketing plans to drive demand, leveraging the appropriate campaign tools and channels, including, ads, PR, direct mail, print, digital, in-person, events, and demonstrations.
Title: Sr. Product Marketing Strategist
Salary: None
Description: THE OPPORTUNITY: Sr. Product Marketing Strategist We’re looking for an outstanding individual who will manage all marketing aspects of one of Esri’s industry-leading product lines, driving greater adoption and awareness. As a member of the Product Marketing team, you will work with product management, development, and sales to create and execute marketing plans and outbound communication, including messaging, product launches, and campaign strategies. This role requires a highly driven, self-motivated individual who will bring a fresh approach to reaching all segments of the market.  In this role, you will be responsible for meeting the marketing goals of product team. To help you execute your plans, you will be supported by other marketing professionals focused on PR, creative, events, etc. Specifically… Responsible for all marketing aspects of a specific product, the corresponding product team, partnering with Development, Product Management and Sales to increase adoption and awareness.Work closely with the product team, to clearly articulate product messaging for each user segment.Define appropriate metrics to assess marketing effectiveness for specific product, ensuring a return on investment.Responsible for the success of marketing initiatives that address the specific needs/motivators of each of the user segments.Develop product launches, ensuring prospects, customers, partners, and press understand the value of our Location Platform.Responsible for defining and executing product marketing plans to drive demand, leveraging the appropriate campaign tools and channels, including, ads, PR, direct mail, print, digital, in-person, events, and demonstrations.
Requirements: Mid-Senior level experience, Bachelor's Degree education
Fraudulent: No