Product Marketing Manager
As Product Marketing Manager you will work to define Abakus as a leading product within the marketing effectiveness sector. You are passionate about marketing and always on the search for new and innovative ways to promote products. You are highly detailed orientated and have the ability to grasp and translate technical capabilities into benefits. You are outgoing and will contribute to an exciting, fun, healthy and productive culture.You will be responsible for customer segmentation and targeting, product positioning and content generation. You will own the sales support materials and will collaborate with sales and product management. In addition, as the business grows you will run field-marketing activity such as PR and events in support of lead generation.The Product Marketing Manager reports to VP Product Strategy and Operations and will be based in Emeryville, CA or New York.ResponsibilitiesDefine a product marketing strategy and supporting execution planBe the expert on customers and develop customer segmentation and targetingDevelop product positioning and messaging that differentiates Abakus in the marketHelp refine the brand identity, value proposition and core marketing and sales collateralCreate additional sales support material such as: product videos, whitepapers, blog posts and case studiesDevelop and implement field marketing strategies, plans and tactics to increase awareness and perception of Abakus among existing and potential customers, including PR, social media, advertising and eventsManage marketing activity against a budget and regularly measure and report success
Title: Product Marketing Manager
Salary: None
Description: As Product Marketing Manager you will work to define Abakus as a leading product within the marketing effectiveness sector. You are passionate about marketing and always on the search for new and innovative ways to promote products. You are highly detailed orientated and have the ability to grasp and translate technical capabilities into benefits. You are outgoing and will contribute to an exciting, fun, healthy and productive culture.You will be responsible for customer segmentation and targeting, product positioning and content generation. You will own the sales support materials and will collaborate with sales and product management. In addition, as the business grows you will run field-marketing activity such as PR and events in support of lead generation.The Product Marketing Manager reports to VP Product Strategy and Operations and will be based in Emeryville, CA or New York.ResponsibilitiesDefine a product marketing strategy and supporting execution planBe the expert on customers and develop customer segmentation and targetingDevelop product positioning and messaging that differentiates Abakus in the marketHelp refine the brand identity, value proposition and core marketing and sales collateralCreate additional sales support material such as: product videos, whitepapers, blog posts and case studiesDevelop and implement field marketing strategies, plans and tactics to increase awareness and perception of Abakus among existing and potential customers, including PR, social media, advertising and eventsManage marketing activity against a budget and regularly measure and report success
Requirements: Mid-Senior level experience, Bachelor's Degree education
Fraudulent: No