Mobile Acquisition Manager
Growth through thorough knowledge and understanding of the mobile acquisition and advertising landscape with a key objective of revenues and return of investment (ROI).This role requires strong analytical skills which make a direct impact on the growth of our business. Whether you are managing ad budgets across social (Facebook, Twitter etc.), providing internal teams with social advertising performance metrics or project managing campaigns, you will need to champion everything social to deliver awesome engagement and ROI.What will I be responsible for?Take ownership of user acquisition efforts on iOS and Android;Build the high-level strategy and execute down to implementation, optimization and reporting of UA effortsWork with and identify new partners, platform and optimization opportunities to drive campaign performanceDefining critical KPIs to measure segment profitabilityDaily, weekly, and quarterly budget forecasting and reporting of resultsDeveloping test plans, measuring performance, and making testing-based recommendations.Work directly with the artists/designers to create performing acquisition creativeWork with the external partners (Facebook, mobile ad networks, agencies…) to implement budget spend through efficient work processesCross-functional work with the CRM team to consolidate efforts on retention and reactivationPartnering with International and Localization teams to support international advertising as appropriateCommunicating to the game and marketing teams
Title: Mobile Acquisition Manager
Salary: None
Description: Growth through thorough knowledge and understanding of the mobile acquisition and advertising landscape with a key objective of revenues and return of investment (ROI).This role requires strong analytical skills which make a direct impact on the growth of our business. Whether you are managing ad budgets across social (Facebook, Twitter etc.), providing internal teams with social advertising performance metrics or project managing campaigns, you will need to champion everything social to deliver awesome engagement and ROI.What will I be responsible for?Take ownership of user acquisition efforts on iOS and Android;Build the high-level strategy and execute down to implementation, optimization and reporting of UA effortsWork with and identify new partners, platform and optimization opportunities to drive campaign performanceDefining critical KPIs to measure segment profitabilityDaily, weekly, and quarterly budget forecasting and reporting of resultsDeveloping test plans, measuring performance, and making testing-based recommendations.Work directly with the artists/designers to create performing acquisition creativeWork with the external partners (Facebook, mobile ad networks, agencies…) to implement budget spend through efficient work processesCross-functional work with the CRM team to consolidate efforts on retention and reactivationPartnering with International and Localization teams to support international advertising as appropriateCommunicating to the game and marketing teams
Requirements: Mid-Senior level experience, None education
Fraudulent: No