Engagement Manager - Marketing Strategy
We're looking for high energy, passionate people with exceptional product marketing strategy and go-to-market execution, communication, and project management skills. You will worth with our clients to drive end-to-end marketing strategy and execution across a broad range of global stakeholders from product management and field sales teams. Roles &amp; Responsibilities:Define the market opportunity for our clientsPerform validation and segmentation exercisesMap out the potential buying process for the product, including key roles that will participate in itDevelop buyer personas for the identified rolesBuild positioning and messaging for a productBuild relevant content for buyer roles to consume in a variety of formats, including social media, web pages, online events, and industry conferences.Develop the competitive comparison guide for use in positioning against similar offerings from other firmsCollaborate with a formal sales enablement function on a well-defined sales enablement plan, including contentDrive product naming and positioning through qualitative and quantitative researchDevelop a range of customer testimonials for external and internal use, including written case studiesConduct win/loss interviews and perform ongoing analysis
Title: Engagement Manager - Marketing Strategy
Salary: None
Description: We're looking for high energy, passionate people with exceptional product marketing strategy and go-to-market execution, communication, and project management skills. You will worth with our clients to drive end-to-end marketing strategy and execution across a broad range of global stakeholders from product management and field sales teams. Roles &amp; Responsibilities:Define the market opportunity for our clientsPerform validation and segmentation exercisesMap out the potential buying process for the product, including key roles that will participate in itDevelop buyer personas for the identified rolesBuild positioning and messaging for a productBuild relevant content for buyer roles to consume in a variety of formats, including social media, web pages, online events, and industry conferences.Develop the competitive comparison guide for use in positioning against similar offerings from other firmsCollaborate with a formal sales enablement function on a well-defined sales enablement plan, including contentDrive product naming and positioning through qualitative and quantitative researchDevelop a range of customer testimonials for external and internal use, including written case studiesConduct win/loss interviews and perform ongoing analysis
Requirements: Mid-Senior level experience, Bachelor's Degree education
Fraudulent: No