Marketing Coordinator
ObjectiveThe Marketing Coordinator’s primary role is to create our multi-business unit identity to deliver to the market place consistently and innovatively.Key Accountabilities:Brand / Identity Development and Awareness: responsible for developing and executing a consistent image of company’s brand in all customer-facing communications. (50% of time)Website, Targeted marketing materials, Case studies, Trade shows, and Social MediaBrand based on key customer segmentsPrivate brand label programLead Generation: responsible for developing, implementing, and executing channels to create leads. (20% of time)Drive lead generations through website, social media and focused marketing campaignsTrack and maintain all leads in CRMIntegrate Vendor Marketing Initiatives: Responsible for key supplier relationship communications. (10% of time)Maintain key supplier relationshipsEffectively manage showroom appearance, literature and utilizationMaximize all vendor partner coop resourcesImplementation of Marketing Plan: responsible for co-developing, implementing, and executing the marketing plan utilizing resources within the marketing budget. (10% of time)Contribute to Marketing vision and strategyPositioning company for growthDevelop go-to market strategiesUnderstand and identify product offerings and customer segmentsDevelop and Maintain eStore: responsible for market communication of eStore. (10% of time)Update and maintain appearance of eStoreDrive traffic through eStoreDevelop specials and campaigns through eStore Competencies/Skills:Creativity: Adapting traditional or devising new approaches, concepts, methods, models, designs, processes, technologies and/or systems.Customer Focus: A commitment to customer satisfaction.Teamwork: Working effectively and productively with others.Written Communication: Writing clearly, succinctly and understandably.Self-Management: Demonstrating self control and an ability to manage time and priorities.
Title: Marketing Coordinator
Salary: None
Description: ObjectiveThe Marketing Coordinator’s primary role is to create our multi-business unit identity to deliver to the market place consistently and innovatively.Key Accountabilities:Brand / Identity Development and Awareness: responsible for developing and executing a consistent image of company’s brand in all customer-facing communications. (50% of time)Website, Targeted marketing materials, Case studies, Trade shows, and Social MediaBrand based on key customer segmentsPrivate brand label programLead Generation: responsible for developing, implementing, and executing channels to create leads. (20% of time)Drive lead generations through website, social media and focused marketing campaignsTrack and maintain all leads in CRMIntegrate Vendor Marketing Initiatives: Responsible for key supplier relationship communications. (10% of time)Maintain key supplier relationshipsEffectively manage showroom appearance, literature and utilizationMaximize all vendor partner coop resourcesImplementation of Marketing Plan: responsible for co-developing, implementing, and executing the marketing plan utilizing resources within the marketing budget. (10% of time)Contribute to Marketing vision and strategyPositioning company for growthDevelop go-to market strategiesUnderstand and identify product offerings and customer segmentsDevelop and Maintain eStore: responsible for market communication of eStore. (10% of time)Update and maintain appearance of eStoreDrive traffic through eStoreDevelop specials and campaigns through eStore Competencies/Skills:Creativity: Adapting traditional or devising new approaches, concepts, methods, models, designs, processes, technologies and/or systems.Customer Focus: A commitment to customer satisfaction.Teamwork: Working effectively and productively with others.Written Communication: Writing clearly, succinctly and understandably.Self-Management: Demonstrating self control and an ability to manage time and priorities.
Requirements: Associate experience, Associate Degree education
Fraudulent: No