VP Marketing & Growth
Depop is the most fun way to buy and sell straight from your pocket. Sell &amp; buy unique things by simply taking a picture. It’s social, users and small independent shops recently voted one of London’s top 10 most loved apps. Depop is a fast-growing mobile social marketplace on a mission to revolutionise mobile e-commerce. This is an extremely exciting opportunity to join an early stage company based in the Shoreditch area of London, backed by some of the most prestigious VC’s in the industry to accelerate us build the future of mobile shopping.We’re looking for an experienced Senior Marketer to continue the momentum in our growth path and help us multiply the number of people downloading and using our much loved app. We aim to continue this growth through impactful marketing in the UK and internationally. We are seek a marketing leader who can build a compelling brand presence and translate our core positioning into actionable, locally relevant, growth oriented, data driven marketing.About the Role:You’ll be responsible for the strategic marketing plan and its implementation to drive consistent growth in new markets. This is a broad marketing and growth ownership role covering all that goes on inside and around Depop to generate interest and customer growth.We’d like you to:Build out an in-house marketing team, manage partners, Editorial, PR, Community and work collaboratively with cross-functional teams including Product, Operations, Development and regional leadership to drive your visionBuild and nurture a network of local ambassadors and community managers around the globeLead and manage growth partnerships with VIPs, brands, media etc.Develop, test and implement strategies and build out a creative platform that communicates a compelling value proposition for current and prospective usersDrive customer acquisition and retention communication across online and offline channelsRegional marketing build-outContinuous analysis of customer, competitor and market behaviourLeverage social media channels as growth driversBe the relentless user advocate; ensure all marketing activities feel local and personal; articulate market nuances for other teams who aren’t familiar with the region (e.g. US)
Title: VP Marketing & Growth
Salary: None
Description: Depop is the most fun way to buy and sell straight from your pocket. Sell &amp; buy unique things by simply taking a picture. It’s social, users and small independent shops recently voted one of London’s top 10 most loved apps. Depop is a fast-growing mobile social marketplace on a mission to revolutionise mobile e-commerce. This is an extremely exciting opportunity to join an early stage company based in the Shoreditch area of London, backed by some of the most prestigious VC’s in the industry to accelerate us build the future of mobile shopping.We’re looking for an experienced Senior Marketer to continue the momentum in our growth path and help us multiply the number of people downloading and using our much loved app. We aim to continue this growth through impactful marketing in the UK and internationally. We are seek a marketing leader who can build a compelling brand presence and translate our core positioning into actionable, locally relevant, growth oriented, data driven marketing.About the Role:You’ll be responsible for the strategic marketing plan and its implementation to drive consistent growth in new markets. This is a broad marketing and growth ownership role covering all that goes on inside and around Depop to generate interest and customer growth.We’d like you to:Build out an in-house marketing team, manage partners, Editorial, PR, Community and work collaboratively with cross-functional teams including Product, Operations, Development and regional leadership to drive your visionBuild and nurture a network of local ambassadors and community managers around the globeLead and manage growth partnerships with VIPs, brands, media etc.Develop, test and implement strategies and build out a creative platform that communicates a compelling value proposition for current and prospective usersDrive customer acquisition and retention communication across online and offline channelsRegional marketing build-outContinuous analysis of customer, competitor and market behaviourLeverage social media channels as growth driversBe the relentless user advocate; ensure all marketing activities feel local and personal; articulate market nuances for other teams who aren’t familiar with the region (e.g. US)
Requirements: Mid-Senior level experience, None education
Fraudulent: No