Performance Marketing Manager
We are seeking a data-driven marketer with 4+ years experience to join our Performance Marketing &amp; E-Commerce team. You have an insatiable desire for growth and are a pro at pairing the right message with the right customer at the right time. You balance creativity with analysis, are comfortable in fast-changing environments, and are willing to bootstrap your ideas to deliver results. You're excited to take on the challenge of performance marketing in a long-tail marketplace, and are deeply passionate about enabling designers to bring amazing products to life with 3D printing.ResponsibilitiesLead performance marketing initiatives, including acquisition and retention campaigns, across key digital marketing channels:Paid (SEM, Google Shopping/PLA, Facebook, and general display ads)Targeted marketing email and #URL_3bcf495563dd1a42da2b0f0a397ccd58bbebd07346dce0b87377a2ec769b77c8# messagingPlan, implement and optimize campaigns through offer, copy, and creative testing to drive site traffic, conversions, and revenueIdentify opportunities to support broader marketing campaigns &amp; launches across performance marketing channelsCollaborate with Design, Product, and Engineering teams to extend impact of performance marketing initiativesConduct comprehensive analysis to target and evaluate campaigns (i.e., forecasting, attribution modeling, ROI) and provide weekly updates to Shapeways leadershipManage and develop agency relationships to support implementation and optimize paid initiativesStay abreast of competitive programs and industry best practices, and identify new growth marketing channels and partners
Title: Performance Marketing Manager
Salary: None
Description: We are seeking a data-driven marketer with 4+ years experience to join our Performance Marketing &amp; E-Commerce team. You have an insatiable desire for growth and are a pro at pairing the right message with the right customer at the right time. You balance creativity with analysis, are comfortable in fast-changing environments, and are willing to bootstrap your ideas to deliver results. You're excited to take on the challenge of performance marketing in a long-tail marketplace, and are deeply passionate about enabling designers to bring amazing products to life with 3D printing.ResponsibilitiesLead performance marketing initiatives, including acquisition and retention campaigns, across key digital marketing channels:Paid (SEM, Google Shopping/PLA, Facebook, and general display ads)Targeted marketing email and #URL_3bcf495563dd1a42da2b0f0a397ccd58bbebd07346dce0b87377a2ec769b77c8# messagingPlan, implement and optimize campaigns through offer, copy, and creative testing to drive site traffic, conversions, and revenueIdentify opportunities to support broader marketing campaigns &amp; launches across performance marketing channelsCollaborate with Design, Product, and Engineering teams to extend impact of performance marketing initiativesConduct comprehensive analysis to target and evaluate campaigns (i.e., forecasting, attribution modeling, ROI) and provide weekly updates to Shapeways leadershipManage and develop agency relationships to support implementation and optimize paid initiativesStay abreast of competitive programs and industry best practices, and identify new growth marketing channels and partners
Requirements: None experience, None education
Fraudulent: No