Vice President of Marketing
Help Drive the Growth of an Industry Leading Research Firm on the Cutting Edge of Changes in the Nature of Work and the Workforce. As a member of the executive team, the Vice President of Marketing will report to the President and lead Staffing Industry Analysts marketing efforts on a global basis. This is a key role in a company that relies on marketing to drive interest in its core research membership business and attendance at its conferences and events.Specific duties include but are not limited to the following:Working collaboratively as a key executive on the SIA leadership team to develop business strategy, and plan and implement a comprehensive marketing strategy for the company’s B2B oriented conferences, events, research and related products.Hands on leadership of the development, design, management, and execution of marketing and PR programs for SIA research memberships, including Corporate Membership, CWS Council and other research.Leadership in the marketing of events as well as maintaining and growing current events portfolio. The events portfolio includes conferences, webinars, training/certification and other physical and online events.Building and developing our proprietary client database and database marketing efforts,Driving the overall look and feel of SIA’s brand as presented through our marketing collateral, conference materials, web and email marketing and print products.Developing the product marketing strategy for core SIA products.Driving expansion of SIA’s outreach and marketing on a global basis, with a particular emphasis in the UK and APAC.
Title: Vice President of Marketing
Salary: None
Description: Help Drive the Growth of an Industry Leading Research Firm on the Cutting Edge of Changes in the Nature of Work and the Workforce. As a member of the executive team, the Vice President of Marketing will report to the President and lead Staffing Industry Analysts marketing efforts on a global basis. This is a key role in a company that relies on marketing to drive interest in its core research membership business and attendance at its conferences and events.Specific duties include but are not limited to the following:Working collaboratively as a key executive on the SIA leadership team to develop business strategy, and plan and implement a comprehensive marketing strategy for the company’s B2B oriented conferences, events, research and related products.Hands on leadership of the development, design, management, and execution of marketing and PR programs for SIA research memberships, including Corporate Membership, CWS Council and other research.Leadership in the marketing of events as well as maintaining and growing current events portfolio. The events portfolio includes conferences, webinars, training/certification and other physical and online events.Building and developing our proprietary client database and database marketing efforts,Driving the overall look and feel of SIA’s brand as presented through our marketing collateral, conference materials, web and email marketing and print products.Developing the product marketing strategy for core SIA products.Driving expansion of SIA’s outreach and marketing on a global basis, with a particular emphasis in the UK and APAC.
Requirements: Executive experience, Master's Degree education
Fraudulent: No