Product Marketing Manager
About DepopDepop is an exciting new mobile marketplace where you can sell things by simply taking a picture, as well as follow your friends and buy unique things.Depop has already been received with great enthusiasm in our test regions and it is now beginning to expand into the global market, following funding from highly prestigious venture capitalists.We’re looking for an experienced performance Marketer to continue the momentum in our growth path and help us multiply the number of people downloading and using our much loved app. We aim to continue this growth through impactful marketing in the UK, US and Internationally.About the Role:As Depop is growing, we are looking to expand and develop our global mobile acquisition plan  and its implementation to drive consistent growth in new markets. This is a broad acquisition marketing role covering all that goes on inside and around Depop to generate interest and customer growth.Working with our VP Growth, your responsibility will be to influence the development of all mobile specific marketing activities from driving adoption to engagement and promotion.If you have a passion for the mobile apps or you’ve worked at start-ups or big companies launching and marketing mobile apps, and if you can’t wait to make a tangible and meaningful impact on a great company that our users care about, then we want to talk to you. The role will be to:Assist with the optimisation of multimarket Paid campaigns to agreed profitability targetsAssist with the build-out of the account in line with the international plan and global expansionManage spend efficiently to ensure that acquisition and traffic targets are met at an effective spend levelDevelop, test and implement strategies that communicates a compelling value proposition for current and prospective usersTest new strategies for increased downloads, click-through and conversion rateWork closely with other marketing team members to ensure strategies are in line with other channelsHelp to identify areas for growth and optimisationBe the relentless user advocate; ensure all marketing activities feel local and personal; articulate market nuances for other teams who aren’t familiar with the region (e.g. US)
Title: Product Marketing Manager
Salary: None
Description: About DepopDepop is an exciting new mobile marketplace where you can sell things by simply taking a picture, as well as follow your friends and buy unique things.Depop has already been received with great enthusiasm in our test regions and it is now beginning to expand into the global market, following funding from highly prestigious venture capitalists.We’re looking for an experienced performance Marketer to continue the momentum in our growth path and help us multiply the number of people downloading and using our much loved app. We aim to continue this growth through impactful marketing in the UK, US and Internationally.About the Role:As Depop is growing, we are looking to expand and develop our global mobile acquisition plan  and its implementation to drive consistent growth in new markets. This is a broad acquisition marketing role covering all that goes on inside and around Depop to generate interest and customer growth.Working with our VP Growth, your responsibility will be to influence the development of all mobile specific marketing activities from driving adoption to engagement and promotion.If you have a passion for the mobile apps or you’ve worked at start-ups or big companies launching and marketing mobile apps, and if you can’t wait to make a tangible and meaningful impact on a great company that our users care about, then we want to talk to you. The role will be to:Assist with the optimisation of multimarket Paid campaigns to agreed profitability targetsAssist with the build-out of the account in line with the international plan and global expansionManage spend efficiently to ensure that acquisition and traffic targets are met at an effective spend levelDevelop, test and implement strategies that communicates a compelling value proposition for current and prospective usersTest new strategies for increased downloads, click-through and conversion rateWork closely with other marketing team members to ensure strategies are in line with other channelsHelp to identify areas for growth and optimisationBe the relentless user advocate; ensure all marketing activities feel local and personal; articulate market nuances for other teams who aren’t familiar with the region (e.g. US)
Requirements: Associate experience, None education
Fraudulent: No