Brand Manager
ROLETo propose and coordinate the realization of all marketing activities for successful launch and growth of inaccess in the various markets.KEY ACCOUNTABILITIES• Responsible for the development and efficient implementation and monitoring of the Integrated Marketing Plan• Responsible for the branding and identity of the company and products• Conducts market research in order to evaluate market conditions, competition, trends and accordingly adapts marketing plan• Determines, proposes and monitors marketing budget• Develops all collateral material and occasionally copywrites• Defines and is responsible for implementation of communications roadmap in the fields of:Specialized pressOn lineExhibitionsOther• Develops, proposes and realizes PR Plan towards: opinion leaders, influencers, journalists and relevant organisations• Develops and executes digital marketing plan, ie google adwords, social media, SEO, SEM, blogging etc. Tracks and reports on all site metrics and accordingly make improvements.• Manages online brand and product campaigns to raise brand awareness.• Organises web presence through webinars, white papers and blog. Coordinates regular content updates.• Responsible for lead generation and increasing sales by generating “intelligent” and qualified sales leads.• Creates e-mail campaigns, manages the CRM system and acts as a liaison between the development and sales department.
Title: Brand Manager
Salary: None
Description: ROLETo propose and coordinate the realization of all marketing activities for successful launch and growth of inaccess in the various markets.KEY ACCOUNTABILITIES• Responsible for the development and efficient implementation and monitoring of the Integrated Marketing Plan• Responsible for the branding and identity of the company and products• Conducts market research in order to evaluate market conditions, competition, trends and accordingly adapts marketing plan• Determines, proposes and monitors marketing budget• Develops all collateral material and occasionally copywrites• Defines and is responsible for implementation of communications roadmap in the fields of:Specialized pressOn lineExhibitionsOther• Develops, proposes and realizes PR Plan towards: opinion leaders, influencers, journalists and relevant organisations• Develops and executes digital marketing plan, ie google adwords, social media, SEO, SEM, blogging etc. Tracks and reports on all site metrics and accordingly make improvements.• Manages online brand and product campaigns to raise brand awareness.• Organises web presence through webinars, white papers and blog. Coordinates regular content updates.• Responsible for lead generation and increasing sales by generating “intelligent” and qualified sales leads.• Creates e-mail campaigns, manages the CRM system and acts as a liaison between the development and sales department.
Requirements: Mid-Senior level experience, Bachelor's Degree education
Fraudulent: No