Manager, Market Research and Analysis
Base Salary plus opportunity for bonus Bachelors degree required. Experience doing market research for technical products in nature to support SWOT analysis. This is a new position so salary is negotiable and based on experience. DescriptionResponsible for the collection and management of data for the domestic and global markets; used in competitive analysis, product development, customer evaluations, market development, and strategic planning for the Corporate Marketing Department.Reports to: Vice President of MarketingEssential DutiesObtain customer and market data required for use in the product development process.Travel globally with company Sales resources, Product Line Managers (PLM), or independently to visit customers in order to identify market trends and develop a database for use in product planning, sales forecasting, and market penetration.Develop and maintain a world wide database designed to assist the PLM’s in strategy development:Customer Needs/PotentialsCompetitorsMarketsProductsWork in conjunction with the PLMs to:identify product and market strategies.calculate accurate market potential.create potential customer lists (identifying prioritized target lists).identify product specifications.conduct a thorough analysis of the market/product specific competitors to support in depth (SWOT) analysis in the areas of:financial capability.commercial requirements.warranty repair process/terms.commission levels.strategic focus.technical capability.perform competitive product analysis (SWOT) to support product specifications and market acceptance (competitive product comparisons).identify accurate competitive price levels.identify key product features and functions that lock out competitors.External measurement of company product performance and forecast; market share and customer satisfaction.Perform other job related duties as determined and assigned by the VP of Marketing.Assists Corporate Communications:with the development of effective promotionalmaterials/programs.customer feedback surveys (post sales or service,RM, etc).on-line promotions (training videos, email blasts, andblogs).RequirementsBachelors degree in Marketing or Business Administration.Minimum of five years experience in Marketing, Sales, or Product Management.Excellent oral and written communication skills.Willingness to travel 40% to 50% with some international travel as needed to support the overall Marketing plan.
Title: Manager, Market Research and Analysis
Salary: None
Description: Base Salary plus opportunity for bonus Bachelors degree required. Experience doing market research for technical products in nature to support SWOT analysis. This is a new position so salary is negotiable and based on experience. DescriptionResponsible for the collection and management of data for the domestic and global markets; used in competitive analysis, product development, customer evaluations, market development, and strategic planning for the Corporate Marketing Department.Reports to: Vice President of MarketingEssential DutiesObtain customer and market data required for use in the product development process.Travel globally with company Sales resources, Product Line Managers (PLM), or independently to visit customers in order to identify market trends and develop a database for use in product planning, sales forecasting, and market penetration.Develop and maintain a world wide database designed to assist the PLM’s in strategy development:Customer Needs/PotentialsCompetitorsMarketsProductsWork in conjunction with the PLMs to:identify product and market strategies.calculate accurate market potential.create potential customer lists (identifying prioritized target lists).identify product specifications.conduct a thorough analysis of the market/product specific competitors to support in depth (SWOT) analysis in the areas of:financial capability.commercial requirements.warranty repair process/terms.commission levels.strategic focus.technical capability.perform competitive product analysis (SWOT) to support product specifications and market acceptance (competitive product comparisons).identify accurate competitive price levels.identify key product features and functions that lock out competitors.External measurement of company product performance and forecast; market share and customer satisfaction.Perform other job related duties as determined and assigned by the VP of Marketing.Assists Corporate Communications:with the development of effective promotionalmaterials/programs.customer feedback surveys (post sales or service,RM, etc).on-line promotions (training videos, email blasts, andblogs).RequirementsBachelors degree in Marketing or Business Administration.Minimum of five years experience in Marketing, Sales, or Product Management.Excellent oral and written communication skills.Willingness to travel 40% to 50% with some international travel as needed to support the overall Marketing plan.
Requirements: None experience, None education
Fraudulent: No