Communications Director - USA
The OpportunityLyst is looking for its first US Communications Director to lead, develop and execute a creative and impactful communications strategy in the US. Reporting to the Head of Brand &amp; Communications ( who is based in our London HQ), this person will be responsible for delivering key brand messages to the press and wider marketplace in our largest market, generating strong brand awareness, evangelism and engagement. This is a core role, leading communications in the principal market for a company that is leading the fashion technology vertical, disrupting the space and creating a lot of buzz generating millions of dollars in sales for the industry. This also coincides with Lyst’s re-branding and positioning work, and at a time of continued growth for the company. The right candidate will be well connected, entrepreneurial and highly driven, with a strong understanding of the fashion digital landscape, the importance of storytelling and creating impetus to build a powerful brand.Key ResponsibilitiesResponsible for US communications plan and the delivery of relevant, tactical and impactful communication campaigns.Secure a consistent, strong level of press coverage in the US market - across tech, fashion trade and consumer media genres.Concept and deliver local events with clear KPIs for consumer, industry and press.Build and develop Lyst relationships with key local influencers/bloggers/etc to build strategic partnerships that have measurable impact.Initiate, develop and manage region-specific brand partnerships and promotions both on and off site with clear business objectives.Drive innovation and idea generation internally as well as providing a source of competitor analysis and industry trends.Work closely with the Partnerships and Editorial teams to support and bring local point of view on creative campaigns, brand partnership activity and customer engagement activity.Work closely with the Acquisition team to deliver revenue generation, focused on digital PR and link building.Work with Strategy and Product teams to utilise Lyst data effectively to engage with existing customers /target prospective customers and promote Lyst industry intelligence.Identify and secure relevant thought leadership opportunities for Lyst senior team.Budget planning and management with clear ROI measurables.Be an ambassador and cheerleader for Lyst brand.
Title: Communications Director - USA
Salary: None
Description: The OpportunityLyst is looking for its first US Communications Director to lead, develop and execute a creative and impactful communications strategy in the US. Reporting to the Head of Brand &amp; Communications ( who is based in our London HQ), this person will be responsible for delivering key brand messages to the press and wider marketplace in our largest market, generating strong brand awareness, evangelism and engagement. This is a core role, leading communications in the principal market for a company that is leading the fashion technology vertical, disrupting the space and creating a lot of buzz generating millions of dollars in sales for the industry. This also coincides with Lyst’s re-branding and positioning work, and at a time of continued growth for the company. The right candidate will be well connected, entrepreneurial and highly driven, with a strong understanding of the fashion digital landscape, the importance of storytelling and creating impetus to build a powerful brand.Key ResponsibilitiesResponsible for US communications plan and the delivery of relevant, tactical and impactful communication campaigns.Secure a consistent, strong level of press coverage in the US market - across tech, fashion trade and consumer media genres.Concept and deliver local events with clear KPIs for consumer, industry and press.Build and develop Lyst relationships with key local influencers/bloggers/etc to build strategic partnerships that have measurable impact.Initiate, develop and manage region-specific brand partnerships and promotions both on and off site with clear business objectives.Drive innovation and idea generation internally as well as providing a source of competitor analysis and industry trends.Work closely with the Partnerships and Editorial teams to support and bring local point of view on creative campaigns, brand partnership activity and customer engagement activity.Work closely with the Acquisition team to deliver revenue generation, focused on digital PR and link building.Work with Strategy and Product teams to utilise Lyst data effectively to engage with existing customers /target prospective customers and promote Lyst industry intelligence.Identify and secure relevant thought leadership opportunities for Lyst senior team.Budget planning and management with clear ROI measurables.Be an ambassador and cheerleader for Lyst brand.
Requirements: Mid-Senior level experience, None education
Fraudulent: No