SEM Specialist
ConsumerTrack is looking for a SEM Specialist to leverage the most in-demand offers running on our platform to develop and grow our PPC campaigns across all major search engines. This is a strategic role focused on analytics, retention, scalability and GPM. Responsibilities:Manage PPC campaigns across major search engines and targeted contextual networks.Review backend performance to ensure specific eCPA and profitability goals are being met.Create and manage PPC campaigns, as well as optimize through keyword expansion, ad copy testing, Quality Score and bid control.Review analytics and data to ensure profitability and scalability of campaigns.End to end campaign ownership from evaluation, negotiation, implementation and optimization to post-analysis.Coordinate technical, legal, tracking and creative requirements.Leverage creative and marketing knowledge to develop new creatives, landing pages, and campaigns for our internal brands in the financial and travel verticals.Keyword Discovery, Selection, Implementation, Fine Tuning, Analysis, Expansion.Creative Development - create custom and unique creative writing (titles and descriptions) to help maximize click through and conversion rates - Optimization, A/B Testing.Landing Page Identification - identify the best existing destination or recommend improvements to facilitate site level conversion.Implement Campaign Tracking - help implement tracking codes to aid in tracking conversions from your marketing campaign.Advertisement Submission - upload and submit keywords and associated creative for approval by the search engines'.PPC Account Settings - establish and monitor Account Settings (daily max spend, match type, countries, etc.) to maximize business goals.PPC Bid Management - provide PPC management tasks including bid gap monitoring, bid price changes and bid position maintenance.PPC Monthly Analysis - perform a month-end analysis of campaign performance, including individual keyword costs, conversions, and performance trends.Campaign Improvements - suggest and implement campaign improvement, including changes to title/description copy, keyword list modifications, and bid adjustments.Measure and evaluate the impact of bidding rules, bid optimization, algorithm changes.Set up, manage and monitor campaign alerts report.Frequent reporting of results to management, with recommendations.Own and support various projects as needed
Title: SEM Specialist
Salary: None
Description: ConsumerTrack is looking for a SEM Specialist to leverage the most in-demand offers running on our platform to develop and grow our PPC campaigns across all major search engines. This is a strategic role focused on analytics, retention, scalability and GPM. Responsibilities:Manage PPC campaigns across major search engines and targeted contextual networks.Review backend performance to ensure specific eCPA and profitability goals are being met.Create and manage PPC campaigns, as well as optimize through keyword expansion, ad copy testing, Quality Score and bid control.Review analytics and data to ensure profitability and scalability of campaigns.End to end campaign ownership from evaluation, negotiation, implementation and optimization to post-analysis.Coordinate technical, legal, tracking and creative requirements.Leverage creative and marketing knowledge to develop new creatives, landing pages, and campaigns for our internal brands in the financial and travel verticals.Keyword Discovery, Selection, Implementation, Fine Tuning, Analysis, Expansion.Creative Development - create custom and unique creative writing (titles and descriptions) to help maximize click through and conversion rates - Optimization, A/B Testing.Landing Page Identification - identify the best existing destination or recommend improvements to facilitate site level conversion.Implement Campaign Tracking - help implement tracking codes to aid in tracking conversions from your marketing campaign.Advertisement Submission - upload and submit keywords and associated creative for approval by the search engines'.PPC Account Settings - establish and monitor Account Settings (daily max spend, match type, countries, etc.) to maximize business goals.PPC Bid Management - provide PPC management tasks including bid gap monitoring, bid price changes and bid position maintenance.PPC Monthly Analysis - perform a month-end analysis of campaign performance, including individual keyword costs, conversions, and performance trends.Campaign Improvements - suggest and implement campaign improvement, including changes to title/description copy, keyword list modifications, and bid adjustments.Measure and evaluate the impact of bidding rules, bid optimization, algorithm changes.Set up, manage and monitor campaign alerts report.Frequent reporting of results to management, with recommendations.Own and support various projects as needed
Requirements: None experience, None education
Fraudulent: No