Director, Programmatic Partnerships
Bandsintown is the No. 1 concert discovery app, allowing music fans to track their favorite artists and discover new touring artists, so they never miss another live show. We provide concert recommendations based on the fan's preferences and their location. Bandsintown Amplified is a digital media platform powered by music. We connect brands with music artists and their fans based on music indicators and consumer habits, providing sophisticated, multi-level engagement for advertisers and marketers across the web, mobile, social and email. We currently work with 50+ exclusive publishers reaching over 120 million fans globally every month, including 24% of all 18 to 34-year-olds in the U.S.Job Summary:Reporting to the VP of Advertising, the Director, Programmatic Partnerships will be directly responsible for growing the programmatic advertising business for Bandsintown + Bandsintown Amplified. This role includes growing the existing programmatic revenue channel across desktop, mobile and video, as well as establishing new partnerships where needed.This is a very hands-on role that requires developing demand side platform and agency trading desk relationships (demand generation), optimizing monetization across various revenue sources, as well as prospecting and onboarding new partners to drive incremental revenue.ResponsibilitiesDevelop vendor partnerships that contribute to meeting the overall revenue goals while maintaining high quality ad experienceWork across departments (Direct Sales, Account Management, Ad Operations and Marketing) to grow and evolve a programmatic revenue strategy, including 1st party and third party audience data and display and text driven inventory channels.Generate demand for the private marketplaces and or premium packages by effectively representing the inventory to DSPs and ATDs.Working closely with a platform operations manager, as well as Direct Sales and Ad Operations to utilize inventory as efficiently as possible, effectively manage private exchange campaigns and revenue through identifying and executing on short and long-term inventory needs.Evaluate new providers and opportunities or enhancements to improve the ad experience quality and revenue.Monitor yield across the network, understanding trends and evaluating revenue impact.Analyze inventory and revenue data on a daily basis to optimize for maximum impactEffectively communicate with cross-functional groups to ensure that 3rd party relationships are performing well for the business.Oversee Platform Manager as day to day contact for the monetization partners including ad networks, DSPs and Trading Desks.
Title: Director, Programmatic Partnerships
Salary: None
Description: Bandsintown is the No. 1 concert discovery app, allowing music fans to track their favorite artists and discover new touring artists, so they never miss another live show. We provide concert recommendations based on the fan's preferences and their location. Bandsintown Amplified is a digital media platform powered by music. We connect brands with music artists and their fans based on music indicators and consumer habits, providing sophisticated, multi-level engagement for advertisers and marketers across the web, mobile, social and email. We currently work with 50+ exclusive publishers reaching over 120 million fans globally every month, including 24% of all 18 to 34-year-olds in the U.S.Job Summary:Reporting to the VP of Advertising, the Director, Programmatic Partnerships will be directly responsible for growing the programmatic advertising business for Bandsintown + Bandsintown Amplified. This role includes growing the existing programmatic revenue channel across desktop, mobile and video, as well as establishing new partnerships where needed.This is a very hands-on role that requires developing demand side platform and agency trading desk relationships (demand generation), optimizing monetization across various revenue sources, as well as prospecting and onboarding new partners to drive incremental revenue.ResponsibilitiesDevelop vendor partnerships that contribute to meeting the overall revenue goals while maintaining high quality ad experienceWork across departments (Direct Sales, Account Management, Ad Operations and Marketing) to grow and evolve a programmatic revenue strategy, including 1st party and third party audience data and display and text driven inventory channels.Generate demand for the private marketplaces and or premium packages by effectively representing the inventory to DSPs and ATDs.Working closely with a platform operations manager, as well as Direct Sales and Ad Operations to utilize inventory as efficiently as possible, effectively manage private exchange campaigns and revenue through identifying and executing on short and long-term inventory needs.Evaluate new providers and opportunities or enhancements to improve the ad experience quality and revenue.Monitor yield across the network, understanding trends and evaluating revenue impact.Analyze inventory and revenue data on a daily basis to optimize for maximum impactEffectively communicate with cross-functional groups to ensure that 3rd party relationships are performing well for the business.Oversee Platform Manager as day to day contact for the monetization partners including ad networks, DSPs and Trading Desks.
Requirements: Director experience, Bachelor's Degree education
Fraudulent: No