Director of Demand Generation
#URL_73cd1d86897d9c7b653551bab4d3554986c583bd9228d2ca840002eaa46e3163# is looking for a Director of Demand Generation to accelerate the company’s lead acquisition efforts. Join a small, aggressive marketing team and have a big impact on the growth strategies used to become one of the cloud’s next great platforms.You will:Help develop and execute on a demand generation plan that includes SEO/SEM, content marketing, email marketing, paid advertising, nurture programs, and other lead generation materials and channels.Consolidate our marketing data collection and develop systems to provide consistent real-time views of relevant visitor and customer activity.Implement testing methodologies (e.g. A/B and multivariate testing) for on all marketing campaigns to improve conversion rates and optimize campaign resultsShare the results of campaigns with others on the marketing team and management on a frequent basisDrive awareness, increase MQLs, and make our sales team happy.The ideal candidate:Gets excited when talking SaaS marketing and sales metrics and tacticsHas proven experience managing successful email, adwords, and paid advertising campaignsHas a good understanding of how to best amplify content through a number of strategies and channelsHas experience with the modern marketing technologies used to drive awareness, nurture new visitors, and convert usersUnderstands how to use data to refine strategies and improve tacticsIs able to work in the San Francisco officeLikes to create strategies, make decisions, and get things done.
Title: Director of Demand Generation
Salary: None
Description: #URL_73cd1d86897d9c7b653551bab4d3554986c583bd9228d2ca840002eaa46e3163# is looking for a Director of Demand Generation to accelerate the company’s lead acquisition efforts. Join a small, aggressive marketing team and have a big impact on the growth strategies used to become one of the cloud’s next great platforms.You will:Help develop and execute on a demand generation plan that includes SEO/SEM, content marketing, email marketing, paid advertising, nurture programs, and other lead generation materials and channels.Consolidate our marketing data collection and develop systems to provide consistent real-time views of relevant visitor and customer activity.Implement testing methodologies (e.g. A/B and multivariate testing) for on all marketing campaigns to improve conversion rates and optimize campaign resultsShare the results of campaigns with others on the marketing team and management on a frequent basisDrive awareness, increase MQLs, and make our sales team happy.The ideal candidate:Gets excited when talking SaaS marketing and sales metrics and tacticsHas proven experience managing successful email, adwords, and paid advertising campaignsHas a good understanding of how to best amplify content through a number of strategies and channelsHas experience with the modern marketing technologies used to drive awareness, nurture new visitors, and convert usersUnderstands how to use data to refine strategies and improve tacticsIs able to work in the San Francisco officeLikes to create strategies, make decisions, and get things done.
Requirements: Director experience, Bachelor's Degree education
Fraudulent: No