Inbound Online Marketer / Growth Hacker
We’re looking for a talented and ambitious inbound marketer/growth hacker with previous startup experience and a proven track record of profitably acquiring new users for online subscription or lead generation business. This role is part marketing genius, part analytics/testing and part funnel optimization. Your job is to work across all aspects of the business using state-of-the-art tools and techniques to flat out grow the paying customer base of epignosis (both for eFront and talentLMS / #URL_23a8409babd8ae0260244d3610b8d7f88495e3eb1fe730b82be2be57e51508b9# and #URL_f2d2f1ea3f9fcc75026b0724e3bf7d48700d249cba7828de9651dc64a2a8c716#).Key Responsibilities:Designing/tweaking layouts &amp; writing instructional content for ebooks, whitepapers, blogs, presentations, posts on influencer blogger sites, etc.Understanding and creating content that aligns with our customer personas’ interests and needs.Developing new types of content and offers from scratch to address problems or gaps in our content strategy.Creatively discovering partners and channels to find ROI-positive areas of user  acquisition opportunity.Analysing metrics and analytics to optimize campaigns, pricing, acquisition funnel and other key variables in “real time”.Managing an ad budget across numerous acquisition channels to optimize for ROI.Interfacing with ad networks (entering and managing campaigns, creative, optimization, payments) and social media to develop and optimize winning campaigns.Evaluating potential partnerships on an acquisition-ROI basis, and working with  chosen partners to execute profitable campaigns.Optimizing life time value (LTV) and longer-term revenue metrics over time.
Title: Inbound Online Marketer / Growth Hacker
Salary: None
Description: We’re looking for a talented and ambitious inbound marketer/growth hacker with previous startup experience and a proven track record of profitably acquiring new users for online subscription or lead generation business. This role is part marketing genius, part analytics/testing and part funnel optimization. Your job is to work across all aspects of the business using state-of-the-art tools and techniques to flat out grow the paying customer base of epignosis (both for eFront and talentLMS / #URL_23a8409babd8ae0260244d3610b8d7f88495e3eb1fe730b82be2be57e51508b9# and #URL_f2d2f1ea3f9fcc75026b0724e3bf7d48700d249cba7828de9651dc64a2a8c716#).Key Responsibilities:Designing/tweaking layouts &amp; writing instructional content for ebooks, whitepapers, blogs, presentations, posts on influencer blogger sites, etc.Understanding and creating content that aligns with our customer personas’ interests and needs.Developing new types of content and offers from scratch to address problems or gaps in our content strategy.Creatively discovering partners and channels to find ROI-positive areas of user  acquisition opportunity.Analysing metrics and analytics to optimize campaigns, pricing, acquisition funnel and other key variables in “real time”.Managing an ad budget across numerous acquisition channels to optimize for ROI.Interfacing with ad networks (entering and managing campaigns, creative, optimization, payments) and social media to develop and optimize winning campaigns.Evaluating potential partnerships on an acquisition-ROI basis, and working with  chosen partners to execute profitable campaigns.Optimizing life time value (LTV) and longer-term revenue metrics over time.
Requirements: Mid-Senior level experience, None education
Fraudulent: No