Head of Growth
Create and execute a strategy for SEO and SEM to build Benny’s userbase on it’s web-based product.Organically grow Benny’s downloads and signups for our mobile product by using App Store Optimization techniques, social, and viral componentsManage an ad budget to the utmost effectiveness as measured by signups and revenueFind LTV-positive cohorts via rigorous and devout segmentation and pursue those segments across all paid and unpaid channels for Benny’s mobile and web products.Work with Benny’s content and products team to create content is sensibly optimized for sharing, download, and registration.Work with Product to drive the right product/marketing mix to acquire, engage, and retain customers via improvements in user experience, data-gathering, product messaging, and product presentation.Set up the correct Champion/Challenger framework to design, test, and evaluate marketing hypotheses.Help create a leading-edge data framework that gathers the correct business-essential information from which to optimize further marketing efforts.
Title: Head of Growth
Salary: None
Description: Create and execute a strategy for SEO and SEM to build Benny’s userbase on it’s web-based product.Organically grow Benny’s downloads and signups for our mobile product by using App Store Optimization techniques, social, and viral componentsManage an ad budget to the utmost effectiveness as measured by signups and revenueFind LTV-positive cohorts via rigorous and devout segmentation and pursue those segments across all paid and unpaid channels for Benny’s mobile and web products.Work with Benny’s content and products team to create content is sensibly optimized for sharing, download, and registration.Work with Product to drive the right product/marketing mix to acquire, engage, and retain customers via improvements in user experience, data-gathering, product messaging, and product presentation.Set up the correct Champion/Challenger framework to design, test, and evaluate marketing hypotheses.Help create a leading-edge data framework that gathers the correct business-essential information from which to optimize further marketing efforts.
Requirements: None experience, None education
Fraudulent: No