Marketing Director
At Yoyo, our product and marketing strategies are necessarily interwoven, and the director of marketing will be a critical partner for our product team in driving adoption, retention, and minimising user churn. They will have a leadership role in defining how we reach out to users and potential users, what we say, where we say it, and how we ultimately cultivate a vibrant community of active participants within Yoyo. Key deliverables for this role include management and execution of collateral, ad spend, messaging, creative campaigns, and drip marketing. The director of marketing will also be responsible for supporting brand development and messaging. The ideal candidate for the position will have a strong background in quant marketing (including familiarity with popular analytics and attribution tools - e.g. GA, Mixpanel, Appsflyer). An applied understanding of the different phases of the consumer journey is essential, along with experience executing campaigns that drive performance at each stage (e.g. reach, activation, conversion).  This person will have a passion for tangibly connecting products and markets through compelling language, campaigns, experiences, and creative means. Our team is biased towards action, and we're very much looking for a team member that is not only going to live and breathe our product, but get their hands dirty (in a good way!).
Title: Marketing Director
Salary: None
Description: At Yoyo, our product and marketing strategies are necessarily interwoven, and the director of marketing will be a critical partner for our product team in driving adoption, retention, and minimising user churn. They will have a leadership role in defining how we reach out to users and potential users, what we say, where we say it, and how we ultimately cultivate a vibrant community of active participants within Yoyo. Key deliverables for this role include management and execution of collateral, ad spend, messaging, creative campaigns, and drip marketing. The director of marketing will also be responsible for supporting brand development and messaging. The ideal candidate for the position will have a strong background in quant marketing (including familiarity with popular analytics and attribution tools - e.g. GA, Mixpanel, Appsflyer). An applied understanding of the different phases of the consumer journey is essential, along with experience executing campaigns that drive performance at each stage (e.g. reach, activation, conversion).  This person will have a passion for tangibly connecting products and markets through compelling language, campaigns, experiences, and creative means. Our team is biased towards action, and we're very much looking for a team member that is not only going to live and breathe our product, but get their hands dirty (in a good way!).
Requirements: Director experience, None education
Fraudulent: No