Social Media Producer
About CasperCasper is a sleep startup that re-imagines the experience of purchasing a mattress.  We launched in April 2014 with an outrageously comfortable mattress designed by former IDEO and NASA product engineers and sold directly to consumers – eliminating commission-driven, inflated prices.  We provide free shipping with delivery right to your door in a mini-fridge sized box and a 100 days money-back policy. We generated over $1 million in 28 days following our launch and have raised nearly $15m in venture funding led by NEA with participation from leading investors including Lerer Ventures, SV Angel, and Ashton Kutcher.OverviewThe Social Media Producer will lead content and audience development across all social platforms.  This role requires creativity with an eye for style and a knack for generating engagement; not simply social media managers posting tweets.  The Social Media Producer will report to the VP of Communications.Key Responsibilities Understand and embody the voice of the Casper brandDevelop and publish assets for social channels including Facebook, Twitter, Instagram, Houzz, Vine, Pinterest, Reddit and SnapchatProactively employ a mix of strategies and tactics to drive awareness and engagement in support of social media and broader digital initiativesSet and analyze campaign/project performance against the appropriate benchmarks and goals and use this information to make suggestions on future strategy developmentMonitor the social media landscape for relevant new channels or successes within the industry and look for ways to adapt our strategy
Title: Social Media Producer
Salary: None
Description: About CasperCasper is a sleep startup that re-imagines the experience of purchasing a mattress.  We launched in April 2014 with an outrageously comfortable mattress designed by former IDEO and NASA product engineers and sold directly to consumers – eliminating commission-driven, inflated prices.  We provide free shipping with delivery right to your door in a mini-fridge sized box and a 100 days money-back policy. We generated over $1 million in 28 days following our launch and have raised nearly $15m in venture funding led by NEA with participation from leading investors including Lerer Ventures, SV Angel, and Ashton Kutcher.OverviewThe Social Media Producer will lead content and audience development across all social platforms.  This role requires creativity with an eye for style and a knack for generating engagement; not simply social media managers posting tweets.  The Social Media Producer will report to the VP of Communications.Key Responsibilities Understand and embody the voice of the Casper brandDevelop and publish assets for social channels including Facebook, Twitter, Instagram, Houzz, Vine, Pinterest, Reddit and SnapchatProactively employ a mix of strategies and tactics to drive awareness and engagement in support of social media and broader digital initiativesSet and analyze campaign/project performance against the appropriate benchmarks and goals and use this information to make suggestions on future strategy developmentMonitor the social media landscape for relevant new channels or successes within the industry and look for ways to adapt our strategy
Requirements: None experience, None education
Fraudulent: No