Director of Marketing
Covestor is seeking a talented, hands-on individual to lead our marketing and client acquisition efforts.  This position is for a Director-level or VP-level candidate with a high level of energy and drive.Your background should demonstrate proven success in creating and delivering high-impact consumer marketing programs. The ideal candidate will have experience with the nuts and bolts of online marketing and experience with customer acquisition for a regulated asset management company or wealth management firm.  You should be comfortable in a fluid start-up environment and bring an energetic, fun and creative approach to your work, spanning high-level strategy as well as hands-on execution.This job will be based in our US headquarters in central Boston.Key responsibilitiesOversee Covestor marketing strategy while executing and managing day-to-day implementation of programsOversee Covestor’s brand positioning and market segmentationHelp design marketing campaigns, content marketing plans, online advertising, website calls-to-action and other product marketing to drive new leads and clientsBuild company collateral for qualified clients and portfolio managers to support sales and business development outreach effortsOversee PR and Event marketing effortsHelp shape internal data reporting needs to allow tracking, iterating and managing data-driven user acquisition programsManage the broader marketing team which includes content, communications, client relations, and potentially the sales teamWork with the product team on implementing and managing an online lead nurturing and automated marketing toolset
Title: Director of Marketing
Salary: None
Description: Covestor is seeking a talented, hands-on individual to lead our marketing and client acquisition efforts.  This position is for a Director-level or VP-level candidate with a high level of energy and drive.Your background should demonstrate proven success in creating and delivering high-impact consumer marketing programs. The ideal candidate will have experience with the nuts and bolts of online marketing and experience with customer acquisition for a regulated asset management company or wealth management firm.  You should be comfortable in a fluid start-up environment and bring an energetic, fun and creative approach to your work, spanning high-level strategy as well as hands-on execution.This job will be based in our US headquarters in central Boston.Key responsibilitiesOversee Covestor marketing strategy while executing and managing day-to-day implementation of programsOversee Covestor’s brand positioning and market segmentationHelp design marketing campaigns, content marketing plans, online advertising, website calls-to-action and other product marketing to drive new leads and clientsBuild company collateral for qualified clients and portfolio managers to support sales and business development outreach effortsOversee PR and Event marketing effortsHelp shape internal data reporting needs to allow tracking, iterating and managing data-driven user acquisition programsManage the broader marketing team which includes content, communications, client relations, and potentially the sales teamWork with the product team on implementing and managing an online lead nurturing and automated marketing toolset
Requirements: Director experience, None education
Fraudulent: No