Digital Marketing & Web Producer
This role is responsible for the development and growth of our online marketing efforts and website production for our growth stage sports event company.  As a member of our team, you will be responsible for implementing strategic and tactical online marketing programs to drive new customer acquisition. This includes a variety of digital marketing efforts such as PPC, retargeting ads, paid social media ads and prospecting in order to advance Spartan Race’s business goals and objectives.  The ideal candidate is passionate about creating powerful brand communications; the value of web analytics, and understands and appreciates online user experiences.The ideal candidate will also be responsible for ensuring that content on our website is fresh, compelling, informative, SEO-friendly and sharable. Responsibilities also include management of microsite/landing page #URL_72bf5cabdc7e38769395e0a2c7d22aebedab8a976e87e7042ee9f2ec4def287e# support all digital initiatives.  This person plays a major role in the day-to-day execution of Spartan Race’s online and interactive strategy, working to ensure the content is consistently updated and impactful to our racers. The role combines acute attention to detail, rapid response, editorial judgment and consistent day-to-day execution and project management responsibilities with a keen eye for aesthetics and user experience to support ambitious growth plans.POSITION RESPONSIBILITIES:Boost online traffic, customer loyalty, registration conversion and create brand awareness through various online channels and activities including paid search, retargeting, SEO.Create measurable key performance indicators and manage the analytics of online campaigns. Compile weekly analysis of KPIs for marketing organization.Research and identify relevant new technologies and digital marketing strategies to improve marketing efforts.Assist with the development and writing content for social media advertisingCreate and maintain editorial calendar for all digital channels with release schedulesWork closely with vendor(s) to develop, design and implement new website with a focus on usability for our customersRegularly review competitor websites and campaigns to keep updated on industry happenings.Work in conjunction with the Creative and Technology departments to coordinate new website releases and enhancements using CMS (Wordpress) to ensure that they meet SEO recommendations and are tagged for web analytics tracking. Ensure content has close tie-ins with social media efforts and is sharable. Collaborate with internal teams and external agency partners to provide input on the overarching content strategy, architecture, user flow, wire framing, use cases, design, development, QA process, launch and maintenance.Responsible for consistent communication and reporting to stakeholders, holding status meetings and maintaining post launch results.
Title: Digital Marketing & Web Producer
Salary: None
Description: This role is responsible for the development and growth of our online marketing efforts and website production for our growth stage sports event company.  As a member of our team, you will be responsible for implementing strategic and tactical online marketing programs to drive new customer acquisition. This includes a variety of digital marketing efforts such as PPC, retargeting ads, paid social media ads and prospecting in order to advance Spartan Race’s business goals and objectives.  The ideal candidate is passionate about creating powerful brand communications; the value of web analytics, and understands and appreciates online user experiences.The ideal candidate will also be responsible for ensuring that content on our website is fresh, compelling, informative, SEO-friendly and sharable. Responsibilities also include management of microsite/landing page #URL_72bf5cabdc7e38769395e0a2c7d22aebedab8a976e87e7042ee9f2ec4def287e# support all digital initiatives.  This person plays a major role in the day-to-day execution of Spartan Race’s online and interactive strategy, working to ensure the content is consistently updated and impactful to our racers. The role combines acute attention to detail, rapid response, editorial judgment and consistent day-to-day execution and project management responsibilities with a keen eye for aesthetics and user experience to support ambitious growth plans.POSITION RESPONSIBILITIES:Boost online traffic, customer loyalty, registration conversion and create brand awareness through various online channels and activities including paid search, retargeting, SEO.Create measurable key performance indicators and manage the analytics of online campaigns. Compile weekly analysis of KPIs for marketing organization.Research and identify relevant new technologies and digital marketing strategies to improve marketing efforts.Assist with the development and writing content for social media advertisingCreate and maintain editorial calendar for all digital channels with release schedulesWork closely with vendor(s) to develop, design and implement new website with a focus on usability for our customersRegularly review competitor websites and campaigns to keep updated on industry happenings.Work in conjunction with the Creative and Technology departments to coordinate new website releases and enhancements using CMS (Wordpress) to ensure that they meet SEO recommendations and are tagged for web analytics tracking. Ensure content has close tie-ins with social media efforts and is sharable. Collaborate with internal teams and external agency partners to provide input on the overarching content strategy, architecture, user flow, wire framing, use cases, design, development, QA process, launch and maintenance.Responsible for consistent communication and reporting to stakeholders, holding status meetings and maintaining post launch results.
Requirements: Mid-Senior level experience, Bachelor's Degree education
Fraudulent: No