Nike: A Social Graph at Scale with Amazon Neptune
AWS Architecture BlogNike: A Social Graph at Scale with Amazon NeptunebyAnnik Stahl| on11 FEB 2020| inAmazon Neptune,Architecture,Database|Permalink|ShareGetting a graph database to be performant and easy to use is very different from making a NoSQL (non-relational) database high-performing. Listen in as Todd Escalona of AWS talks with Marc Wangenheim, Senior Engineering Manager atNike, about how the company powers a number of applications via a social graph, built onAmazon Neptune, which effectively maps millions of relationships among its users. They take a closer look at the underlying property graph that represents highly connected data, which allows users to select their interests such as basketball or training. These interest selections then drive personalized recommendations and curated content for consumers, based on entries in their graph.Learn more aboutAmazon Neptune.*Check out moreThis Is My Architecturevideo series.TAGS:amazon neptune,Architecture,databaseAnnik StahlAnnik Stahl is a Senior Program Manager in AWS, specializing in blog and magazine content. Having been the face of Microsoft Office for 10 years as the Crabby Office Lady columnist, she loves getting to know her customers and wants to hear from you.
Getting a graph database to be performant and easy to use is very different from making a NoSQL (non-relational) database high-performing. Listen in as Todd Escalona of AWS talks with Marc Wangenheim, Senior Engineering Manager at Nike, about how the company powers a number of applications via a social graph, built on Amazon Neptune, which […]
Annik Stahl
Amazon Neptune Architecture Database