In two experiments, subjects were presented with digit pairs (e.g., 32) and asked to respond to the rightmost number. Negative priming, that is, slowed processing, was evident when the rightmost number was a counting-string (e.g., 43 following 12) or addition-sum (e.g., 65 following 32) associate of the number pair from the preceding trial. The studies are the first to demonstrate negative priming with counting and arithmetical memory representations and suggest the obligatory activation of these representations with the presentation of number pairs. The results are also consistent with the view that negative priming often occurs at the semantic level.
Affect Association Learning