i am sorry to be late welcome back welcome back everybody yeah thanks so this meeting agenda will be the detailed design meeting and opening and p m s of the meet minutes prototype presentation from christine and agnes agnes yes yes and evaluation criteria the finance it is from my side from the management and production evaluation then closing so we have 40 minutes to discuss and finalize and close the product and project and to move further okay so okay let us talk about maybe 1st for the prototype okay so i handle to i have done a presentation but it pretty much covers work that we have both done so if i am missing anything christine can just correct me so shall i go to sorry thank you so you did a powerpoint presentation good for you yep s okay let us go to a m i it is not the biggest powerpoint presentation in the world but so in 2 or 3 or 3 no it is think it is the last one probably technical pa i would think no then this is the la yeah that one final design ha yeah it is named appropriately you just could not see the name okay can i have the mouse yes thanks alright so from when we were discussing specifying the case in the last meeting we decided that we wanted an ergonomic shape the material that we chose was wood and the color would be customisable cause you can stain the wood whatever color so in terms of function you have to be able to turn the t v on and off volume and channel control menu control voice recognition control and we have incorporated the l c d screen on the flip panel as part of the design if we figure out it is too expensive well then you just take it off so to unveil our lovely product this is our remote control with the flip panel as you can see so if you lift up the panel you can see the lovely yellow l c d display this is actually hard to do the yellow button you have is the on off button so it is really big hard to miss you have the the red triangles are the toggles for changing the volume so up volume up down volume down the green are the channel changing s and it is one of those very light very touchable displays and then you have the numeric pad in the dark blue at the bottom and on the right hand side you have the access to the menu on the t v and on the left hand side you have the the the ability to turn off the voice recognition so this is pretty much what we had on the white board the last time so and i could 0 yes yeah the d additional feature on the back is that you can have your own customized backing and i suppose you could do the same thing on the flip case on the front so that you can really make this a highly highly customisable remote control we have not specified where the speaker or the microphone will be placed that depends on the s design of the circuit board inside and what room is left yeah i think the microphone is on on the top on the middle the under the flip yes okay huh so that will be the safe so p any the chip it is not on the chip because you need to have microphone to no i mean it depends on the design of the circuit board yes but it should not be under the flip either because you can have the remote control closed but you still might want to activate it by voice it is it is yeah but my opinion i think it is better under the flip because whenever you want to the talk okay so then you can speak then you can close it but if you put it on the on the flip okay then technical i do not think it is feasible cause most of the time you speak then it will be recognized but if you have already got the remote control in your hand you need to open the flip to use the voice why use the voice why not just use your hand i mean the whole point of the voice is that if the remote control is sitting there and i am too lazy to reach over and pick it up i can just use my voice maybe i have got my hand in the popcorn bowl and i am holding my cup of coca cola in the other hand yeah and you do not want to let go of either one i do not want to say louder yeah i mean it does not have to be on the flip it can be on the side somewhere can also be on the side yeah the sides maybe is good yeah so that is good idea so i mean i can pass this around if anyone wants to yes so it is maybe good idea yeah y better you pass it around with a napkin no because y you can easily put a microphone on the side that would have no problem would have not been not be damaged or anything yeah yes and it would be accessible all the time to voice yeah yeah exactly yeah so it is maybe good idea s s it is compliments to the artist it is you need to work on the weight a little bit yes okay s i am fine i am satisfi i am satisfied and maybe the shape of the buttons the little egg shapes are not the most economical but we are glad you are satisfied of course it is it is it is looks more heo heavy but i think when it is completely maybe it is a less weight yeah i mean this is plasticene there is only so much you can do yes we could have possibly made it a lot thinner as well but and part of the thing is m a lot of people say that they do not like something that is too light because they do not feel like they have enough control over it so i mean maybe this is excessively heavy but i think it needs to have some weight it needs to feel like you are still holding something yep so that is pretty much it for our presentation actually that is your prototype model yeah okay that is good thank you very much so any comments or well the prototype is is very well within the design and ideas that we have we have talked about on the previous meetings okay now it goes into this next phase as the financial marketing yes that so i will come back to the so evaluation criteria i think that will be good so then let us come to the finance i have some calculations which i made as for the budget so here you can look like the energy and dynamo and kinetic and solar cells it is optional somewhat optional and ed wants the chip on print that is what we were talking about that so then we have sample sensor and sample speaker then we have the wood material then special color and push button so it is actually our budget was €125 but it is coming to €995 so we are under below the budget okay so still we are saving some money i think it is a good figure yes great i i am surprised congratulations than thank you well we have not come to mine yet so we are going to have a bit of difference of opinion yes 0 okay it is going to cost a long way to c you know cost a lot of money to market it is it so maybe it is for some money we can utilize for our marketing for the sales okay and well it just depends on if we are going to add a 0 on this pr provisionary cost analysis we do not have a l c display l c display is going to be very expensive it is going to be no we do but it is not filled in it is number 30 it is not it does not say it is not 30 we do not have the price up there okay so if we add approximately 2 to €3 per yeah 0 yeah yeah you are right sorry yes yeah yeah yeah yeah remote now we are up around about 12125 as to what the company had initially requested so that means we can put the display in the l c d in yeah but as far as production i am putting up a question because we are talking about profit also and in mine you will see the problem with our survey the p the possibility that how many units can be sold what percentage of the market etcetera etcetera because that has to be taken in into consideration this is just production cost it is not advertising cost it is not transportation cost yes so still we have €125 and that will inflate quite a bit the cost of the the cost of the unit for the company yes yeah but yes yep so to come up with what the company wants is a £50000000 profit we are going to have to go a long ways yes this we are talking about one unit okay so when it go into the quantity okay and the cost will come down yes although customisation because this is being done you know the on on order basis slightly yeah it is going to be very hard to reduce it might be the the quantity will not m will not the circuit board will b you are right yes would be in producing quantity but the cost of the case would be fixed at the you got some pretty cheap labor that can do this case for one that is not bad that is really that is the cost of the material and lab wow that is really outstanding yep yeah but anyhow still we are under control okay so what i will do is i will try to negotiate with the vendors okay to get the production cost less okay so then we can save some money okay to put into th our marketing or you know the promotions whatever okay so that i will look after i will speak to the management and how to get you know some more cost down if we can go to to my display and we will come back to yours just to give everybody an idea of the market yes so now i am going to scare everybody out of this project if i am still here you are in 4 yep the 4 gives me it has got to be trendwatch trendwatch is this the same one you did before no okay it should not be if it is not it is not the right one that is no i think it is the same one no no we g no that is the same one you have to go back and find another one whatever name it popped up under functional try functional it might not be it either but we will see functional it looks like it there is yep that is it s yeah so we will go screen by screen okay although since we need to have some type of idea on a market we had independent study that says it this this market has an availability to absorb 8 mi 8000000 units per year okay our internal company evaluation puts it between 8 to 9000000 which is approximately the same as the independent study yep so if we continue we will look at the findings next screen which means that if we have a target of 2000000 would the company has to take 25% of the market in the 1st year which is actually a tremendous amount yeah no kidding no kidding yeah mayb maybe they already expected something so if we put an inflated price of €50 at a production cost that cannot exceed €25 okay we are already in that that price okay with transport yes promotion labor because we hav gi included the promotion in the cost transport for the material to the stores or whatever how however we are going to break this down between our our retailers 25% of the market to get to 2000000 units at 2000000 units we have to have a profit of €25 per unit to get to the 50000000 unit eu euro profit yep okay so obviously we w w i just did a run down the evaluation of the form the fan the fancy stylishness of the of the unit the ease of use speech recognition cost we have gone through these now the company must evaluate the feasibility of being able to take enough of the market to justify in production or we project this over 2 years but being that the market changes very very quickly maybe there is no more interest in buying this thing in 18 months from now yes yep so now we have to come up with a decision of course can the company sell 2000000 units yep can it sell it for €50 could could i go to findings yep i would like to explore the possibility of using alternative delivery and sales channel which would be to use the internet for promotion and ordering and then to drop ship the p product to the customer is residence i was thinking the same thing yeah yes directly that way you have no storage you have no you do have transportation still have the labor cost but you do not have the transport to the point of sale yes yeah the point of sale is online to the agents yeah you can do a shipping center somewhere or strategically place shipping centers to minimize distance costs right like amazon in fact we should sell through amazon do not you think yes or ebay or or ebay yeah yes yeah there is an idea going with yeah that is a good idea to impro more profit and s upscale technology yeah yes ah we we are do you know selling a unique product well that actually makes more sense if we are going to make it so highly customisable cause on the web people can look at the different options they have see maybe what other people have done what the range of possibility as there are several companies that have gone that way whereas if you are in a store you can not unless you are a highly imaginative person you may not really know what it is you want whereas on the web if you have a bunch of pictures it can sort of trigger ideas and and you can even have an a movie that you can rotate the object and look at the di the only thing that you are missing really is the weight yeah the weight and feel weight the feel of the product but yeah we are getting used to that it is not quite like trying on a shoe but people are getting used to buying things online that they can not touch before buying yeah yeah there are several that have gone through with the watches too you can customize a watch you can see how it is at the f at the end of the production you can change it huh there is a lot of online that is that is doing this now yes and when you are rotating you will look behind and look this way it is possible to do with this maybe there is a possibility of selling more than 2000000 units in one year which could you know feasibili feasibility lower the price of the unit yeah we can great i do not think that is not possible it is okay then l let us wait for the production okay then you can evaluate the product so how it looks like technically and how it look like the real what turnaround time do we have t cause i mean production evaluation can be very very quick or very very long 0 but yes it is it is very quick of course it will come back in 2 weeks okay it will be ready in 2 weeks works for me for evaluation okay prototypes you mean yes the prototype prototype product evaluation in we probably should do some market tests once we have the prototypes and do some orders and things like that and test market it yes well obviously yes yeah yes that would have to be thrown out on the market for people to get an idea to see get get their yeah so you can take a minimum 2 weeks to a maximum 4 weeks think minimum 2 weeks if we are going to develop prototypes and then try to take them to different places and see how people use it is not a trivial task yeah yeah because we we are not going to do it in our factory okay so we can give it a product evalua yes yes no no we definitely should not do it in our factory so we will do it in the other place and i do not think it is take more than 4 weeks time or okay so then the real production we will start once we product evaluation okay then it is approve from the technical team and your team okay from the management then we can launch in the market hm any outstanding s any any other questions or comments to be discuss no i am go ahead what ab i think we pretty much covered everything okay so then did you have something well i was just wondering about if we are going to do a product evaluation then what about time for redesign if the users come back and tell us no this is bad this is bad we want this done differently okay let us take like this let us proceed with this model okay for the for the marketing direction okay so no more changes will be made okay in this the basic design okay so we will introduce m this model and let us introduce in the market and let us take the feedback from the customers then we can go for the 2nd generation 2nd generation okay there is no end there is not limit the problem is there might not be a 2nd generation if the 1st generation flops for some silly reason that we have not thought of every every custom well then it may not be okay well every customer okay they have their own ideas they have their own test okay so there is no end there is no limit like people do not like wood no but there is a difference between releasing a product that has been minimally tested and fine tuned to suit a general range of requirements versus releasing a product that we think will work but we do not really have anything to back it up very specific yeah so that is the reason you are here for the design okay i hope you made a good design yes but i am not everybody i mean the whole point of user evaluation is to see what real people need we have our own motivations in mind we have our own ideas in mind but that does not mean that that is what is going to sell yeah but see we ought to take a few considerations okay one is the price consideration one is future consideration okay like you can eat you can all eat more chi i can eat more chili okay so i it is a depends on the individual taste you know so we have we have to balance somewhere yeah of course i am just trying to point out that i think that your evaluation and redesign turnaround time is too short well you have no redesign not you personally but in the project we have no redesign time and yes our project does not yeah ed d do you know what season of the year or time of the year is the most important for t v remote control sales would it be the christmas season by any chance the sports time sports season right before the eur the world cup which sport season football world soccer so so yeah world cup soccer they need those things that they have their hands g occupied and they need to be able to talk to the con remote control football maybe what so i think what we need to do is perhaps to synchronize the final the the launch of a user tested device with some special event yes yes yeah that is a good idea and and then so that gives us a little more time perhaps then we anticipated because i do not know when the world cup is but i am sure there is going to be one or any major sports or another m major sports event probably not the the football games coming up the end of january i think that might be a little too aggressive but so yes yeah i am just ig pointing out a a strategy to do some additional user testing pri and then to launch at a a major sports event or perhaps to also research yep that is actually good place to advertise it too and to work with motion pictures yeah there might be some motion pictures that are coming out that are coming out on d v d that they need to have a m special remote control to work with it so we could maybe work out a campaign with with sony pictures for example yes maybe some management has got relationships there we can leverage yes the that of course i will convince the management to do that okay that is great it is just something to to keep in mind cause it is really really important sure sure yes a lot of products have gone out there without being properly user tested and completely flopped when in fact it gets re released a few years down the line with proper testing and it takes off like crazy disposable diapers is an example of that in fact really yes it is one of the 1st consumer products that was launched about 30 years that was a disposable consumer product that i did not know and people the market had not really gotten on to the concept that you could use something and then throw it away cause it was not but then when they re launched them 30 years later they were virtually the same design but people had gotten the throw away you know paper cups and napki y all kinds of things that they had not so yeah you are right timing is very important but i think we have got a good product yeah yeah that is the reason ed is here i think he can promote the the brand value and the product value that is right it is going to be very important to the company yes we are behind the scene and he is the front screen so yep yeah i am the one who takes the heat he is on the big screen exactly good luck ed if it is a flop it is the marketer you look very relaxed considering h you know the the weight on your shoulders yeah yes yes stress okay so then let us come to the closing and are the costs within the budget and is the product evaluated celebration okay so that will come soon okay for but our time being so thanks for all your efforts and great work and great design and let us leave it to the ed for later for once production is over and the meantime let us celebrate so let us meet up this evening to hang up for some party sounds good is good very good okay thank you nice working with you thank you very much thank you thanks thank you again for all bye and see you in the evening for drinks bye bye yep okay see you later on
i am welcome back welcome back everybody so this meeting agenda will be the detailed design meeting and opening and pm is secretary of the meet minutes prototype presentation from christine and agney agni agnes yes and evolution criteria the finance it is from my side from the management and production evolution then closing so we have 40 minutes to discuss and finalize and close the product and project and to move further okay so okay let us talk about maybe 1st for the prototype okay so i will handle to i have done a presentation but it pretty much covers work that we have both done so if i am missing anything christine can just correct me so you did a powerpoint presentation good for you okay let us go to ami it is not the biggest powerpoint presentation in the world in 2 or 3 or 3   i think it is the last one technical apparently i would say no then this is yeah that one final design it is named appropriately you just could not see the name okay can i have the next thanks all right so from when we were discussing specifying the case in the last meeting we decided that we wanted an ergonomic shape the material that we chose was wood and that the color would be customizable because you can stain the wood whatever color so in terms of function you have to be able to turn the tv on and off volume and channel control menu control voice recognition control and we have incorporated the lcd screen on the flip panel as part of the design if we figure out it is too expensive well then you just take it off so to unveil our lovely product this is our remote control with the flip panel as you can see so if you lift up the panel you can see the lovely yellow lcd display this is actually hard to do the yellow button you have is the on off button so it is really big hard to miss you have the red triangles or the toggles for changing the volume so up volume up down volume down the green are the channel changing and it is one of those very light very touchable displays and then you have the numeric pad in the dark blue at the bottom and on the right hand side you have the access to the menu on the tv and on the left hand side you have the the ability to turn off the voice recognition so this is pretty much what we had on the white board the last time and yes yeah additional feature on the back is you can have your own customized backing and i suppose you could do the same thing on the flip case on the front so that you can really make this a highly highly customizable remote control we have not specified where the speaker or the microphone will be placed that depends on the design of the circuit board inside and what room is left i think the microphone is on the top yes okay under the flip so that will be the safe so it is not on the chip because you need to have a microphone outsist it depends on the design of the circuit board yes but it should not be under the flip either because you can have the remote control closed but you still might want to activate it by voice yeah but my opinion i think it is better under the flip because whenever you want to talk okay so then you can speak then you can close it because if you put it on the flip okay then technical i do not think it is feasible because most of the time you speak then it will be recognized but if you have already got the remote control on your hand i need to open the flip to use the voice why use the voice why not just use your hand i mean the whole point of the voice is that if the remote control is sitting there and i am too lazy to reach over and pick it up i can just use my voice maybe i have got my hand in the popcorn bowl and i am holding my cup of coca cola in the other hand yeah you do not want to let go of either one louder i mean it does not have to be on the flip it can be on the side somewhere the sides movie is good so that is good idea so i mean i can pass this around if anyone wants to you better pass around with a napkin you can easily put a microphone on the side that would have no problem would not be damaged or anything and it would be accessible all the time to a voice yeah exactly so it might be good ideas compliments to the artist it is you need to work on the weight a little bit yes and maybe the shape of the buttons the little egg shapes are not the most economic we are glad you are satisfied it looks more heavy but i think when it comes to the reality maybe it is less weight yeah i mean this is plasticine there is only so much you can do we could have possibly made it a lot thinner as well but part of the thing is a lot of people say that they do not like something that is too light because they do not feel like they have enough control over it so maybe this is excessively heavy but i think it needs to have some weight it needs to feel like you are still holding something so that is pretty much it for our presentation actually that is your prototype model okay that is good thank you very much so any comments or well the prototype is very well within the design and idea that we have talked about on the previous meetings now it goes into the next phase is the financial marketing i will come back to the so i will come back to the so let us come to the finance have some calculations which i made as for the budget so here you can look like the energy force and handy dynamo and kinetic and solar cells it is optional some of the optional and advanced chip on print that is what we were talking about that so then we have sample sensor and sample speaker then we have the wood material special color and push button so it is actually our budget was €125 but it is coming to €995 so we are under below the budget ok so still we are saving some money i think it is a good figure yes great i am surprised congratulations thank you we have not come to mind yet so we are going to have a bit of a difference of opinion it is going to cost a lot of money to market it so maybe some money we can utilize for our marketing for the sales okay and well it just depends if we are going to add on this provisionary cost analysis we do not have an lc display lc display is going to be very expensive no we do but it is not filled in it is not we do not have the price up there yeah you are right sorry yes so if we add approximately 2 to €3 per remote now we are up around about 12 12 one 2 as to what the company had initially requested that means we can put the display in but as far as production i am putting up a question because we are talking about profit also and in mind you will see the problem with the problem with our survey the possibility of how many units can be sold what percentage of the market etc etc because that has to be taken into consideration this is just production cost it is not advertising cost it is not transportation cost yes still we have 25 years and that will inflate quite a bit the cost of the unit for the company so to come up with what the company wants is a 50000000 pound profit we have to go along with yes this we are talking about one unit ok so when it is going to the quantity ok and the cost will come down slightly although customization because this is being done you know on order basis might be the quantity will not the circuit board you are right would be produced in quantity but the cost of the case would be fixed at the you got some pretty cheap labor that can do this case for one that is not really that is the cost of material and labor that is really outstanding but anyway still we are under control so what i will do is i will try to negotiate with the vendors to get the production cost less so that we can save some money to put it into our marketing or the promotions whatever so that i will look after i will speak to the management and how to get some more cost on if we can go to my display and we will come back to yours just to give everybody an idea of the market so now i am going to scare everybody out of this project if i am still here i am pressing a minute you are in full yep the 4 gives me it has got to be trend watch is this the same one you did it before no okay it should not be if it is not the right one no no that is the same one you have to go back and find another one whatever name it popped up under functional try functional it might not be it either but we will see it looks like it yep that is it so we will go screen by screen all right since we need to have some type of idea on the market we had an independent study that says that this market has an availability to absorb 8000000 units per year okay our internal company evaluation puts it between 8 to 9000000 which is approximately the same as the independent study so if we continue we look at the findings next screen which means that if we have a target of $2000000 the company has to take 25% of the market in the 1st year which is actually a tremendous amount no kidding no kidding maybe they already expected something so if we put an inflated price of €50 at a production cost they cannot exceed $25 okay we are already in that price yes okay with transport promotion labor because we have not included promotion in the cost transport for the material to the stores or whatever how we are going to break this down between our retailers 25% of the market to get to 2000000 units at 2000000 units we have to have a profit of €25 per unit to get to the €50000000 profit yep okay so obviously we just do to run down the evaluation of the form the fancy stylishness of the unit the ease of use speech recognition cost we have gone through these now the company must evaluate the feasibility of being able to take enough for the market to justify in production or we project this over 2 years but being that the market changes very very quickly maybe there is no more interest in buying this thing in 18 months from now so now we have to come over with a decision can the company sell 2000000 units can it sell it for €50 could i go to findings i would like to explore the possibility of using an alternative delivery and sales channel which would be to use the internet i was thinking the same thing for promotion and ordering and then to drop ship the product to the customer is residence that way you have no storage you have no you do have transportation to have the labor cost but you do not have the transport to the point of sale the point of sale is online yeah you can do a shipping center somewhere or strategically placed shipping centers to minimize distance costs in fact we should sell through amazon do not you think or ebay yeah there is an idea going with a to improve more profit and upscale technology you know selling a unique product it actually makes more sense if we are going to make it so highly customizable because on the web people can look at the different options they have see maybe what other people have done what the range of possibilities ask whereas if you are in a store you can not unless you are a highly imaginative person you may not really know what it is you want whereas on the web if you have a bunch of pictures it can sort of trigger ideas and you can even have a movie that you can rotate the object and look at the the only thing that you are missing really is the weight the feel of the product but we are getting used to that it is not quite like trying on a shoe but people are getting used to buying things online that they can not touch there are several that have gone through with the watches too you can customize the watch you can see how it is at the end of the production you can change it to there is a lot of online that is doing this now you are rotating and you look behind and look this way it is possible to do with this maybe there is a possibility of selling more than 2000000 units in one year which could feasibility lower the price of the unit you can great i do not think that is not possible it is okay then let us wait for the production okay then you can evaluate the product so how it looks like technically and how it looks like the real what turnaround time doing have because i mean production evaluation can be very very quick or very long yes it is very quick of course it will come back in 2 weeks okay it will already in 2 weeks works for me for evolution okay prototypes you mean yes the prototype product evolution i probably should do some market tests once we have prototypes and do some orders and things like that and test market it it had to be thrown out on the market for people to get an idea to see you can take a minimum 2 weeks to maximum 4 weeks minimum 2 weeks if we are going to develop prototypes and then try to take them to different places and see how people use it is not trivial test yeah because we are not going to do it in our factory okay so we can do it we definitely should not do it in our factory so we will do it at the other place and i do not think it is take more than 4 weeks time for the okay so then the real production we will start once we product evolution okay then it is abroad from the technical team and your team okay from the management then we can launch in the market any outstanding so any other questions or comments to be discussed i think we pretty much covered everything okay so then did you have something well i was just wondering about if we are going to do product evaluation then what about time for redesign if the users come back and tell us no this is bad this is bad we want this done differently okay let us take it like this let us proceed with this model okay for the marketing introduction okay so no more changes will be made okay in this the basic design okay so we will introduce this model and let us introduce in the market and let us take the feedback from the customers then we can go for the 2nd generation 2nd generation okay there is no end there is no limit the problem is there may not be a 2nd generation if the 1st generation flops for some silly reason every customer okay they have their own idea they have their own taste okay so there is no end there is no limit no no but there is a difference between releasing a product that has been minimally tested and fine tuned to suit a general range of requirements versus releasing a product that we think will work but we do not really have anything to back it out very specific yeah so that is the reason you are here for the design okay i hope you made a good design yes but i am not everybody i mean the whole point of user evaluation is to see what real people need we have our own motivations in mind we have our own ideas in mind but that does not mean that that is what is going to sell yeah but see we have to take a few considerations okay one is the price consideration one is the future consideration okay like you can eat you can order it more chilly i can eat more chilly okay so it depends on the individual taste you know so we have we have to balance somewhere yeah of course i am just trying to point out that i think that your evaluation and redesign turnaround time is too short well you have no redesign not you personally but in the project we have no redesign and time and ed do you know what season of the year or time of the year is the most important for tv remote control sales would it be the christmas season by any chance the sports time sports season right before the year which sports season football world cup soccer they need those things that they have their hands occupied and they need to be able to talk to the remote control so i think what we need to do is perhaps to synchronize the football final the launch of a user tested device with some special event yeah that is a good idea and then so that gives us a little more time perhaps than we anticipated because i do not know when the world cup is but i am sure there is going to be one or any major sports or another major sports event probably not the football games coming up the end of january i think that might be a little too aggressive yeah but so i am just pointing out a strategy to do some additional user testing and then to launch at a major sports event or perhaps to also that is a good place to advertise it too and to work with motion pictures there might be some motion pictures that are coming out that are coming out on dvd that they need to have a special remote control to work with it so we could maybe work out a campaign with sony pictures for example maybe some management has got relationships there we can leverage yes that of course i will convince the management to do that that is great it is just something to keep in mind because it is really really important a lot of products have gone out there without being properly user tested and completely flopped when in fact it gets re released a few years down the line with proper task and it takes off like crazy disposable diapers is an example of that in fact really yes that i did not know it was one of the 1st consumer products that was launched about 30 years that was a disposable consumer product and people the market had not really gotten on to the concept that you could use something and then throw it away because it was not but then when they relaunched them 30 years later they were virtually the same design but people had gotten to throw away you know paper cups and napkins all kinds of things that they had not so you are right timing is very important but i think we have got a good product that is the reason ed is here i think he can promote the brand value and the product value it is going to be very important to the company we are behind the scene and he is the friend is screen yep he is on the heat exactly good luck ed it is a flop it is the marketer you look very relaxed considering the weight on your shoulders okay so then let us come to the closing celebration what the cost within the budget and the project evaluated okay so that will come soon okay for the time being so thanks for all your efforts and great work and great design and let us leave it to the ad later for once production is over and the meantime let us celebrate so let us meet up this evening to hang up for some party sounds good thank you nice working with you thank you very much thank you again for all see you in the evening okay see you later on i am thank you