okay right well this is the kick off meeting for our our project and this is just what we are going to be doing over the next 25 minutes so 1st of all just to kind of make sure that we all know each other i am laura and i am the project manager do you want to introduce yourself again great hi i am david and i am supposed to be an industrial designer okay and i am andrew and i am our marketing i am craig and i am user interface expert great okay so we are designing a new remote control and 0 i have to record who is here actually so that is david andrew and craig is not it and you all arrived on time yeah so des design a new remote control as you can see it is supposed to be original trendy and user friendly so that is kind of our our brief as it were and so there are 3 different stages to the design i am not really sure what what you guys have already received in your emails what did you get i just got the project announcement about what the project is designing a remote control that is about it did not get anything else yeah that is that is it is that what everybody got yeah did you get the same thing okay yeah so we are going to have like individual work and then a meeting about it and repeat that process 3 times and at this point we get try out the whiteboard over there so you get to draw your favorite animal and sum up your favorite characteristics of it so who would like to go 1st i will go that is fine very good alright so this one here right okay very nice alright my favorite animal is like a beagle charac favorite characteristics of it is that right yeah right well basically high priority for any animal for me is that they be willing to take a lot of physical affection from their family yeah and yeah that they have lots of personality and be fit and in robust good health so this is blue blue beagle my family is beagle right lovely well my favorite animal would be a monkey then they are small cute and furry and when planet of the apes becomes real i am going to be up there with them right cool there is too much gear you can take as long over this as you like because we have not got an awful lot to discuss ok 0 we do we do do not feel like you are in a rush anyway okay i could have told you a whole lot more about beagles ach why not we might have to get you up again then boy let me tell you i do not know what mine is i am going to have to think on the spot now impressionist can not draw is that a whale yeah well anyway i do not know it is just the 1st animal i can think off the top of my head yes big reason is cause i am allergic to most animals allergic to animal fur so fish was a natural choice ah yeah and i kind of like whales they come in and go eat everything in sight alright and they are quite harmless and mild and interesting okay god i still do not know what i am going to write about superb sketch by the way tail is a bit big i think i was going to choose a dog as well but i will just draw a different kind of dog yep m my favorite animal is my own dog at home that does not really look like him actually he looks more like a pig actually ah well i see a dog in there do you yep 0 that is very good of you now i see a rooster what kind is it he is a mixture of various things and what do i like about him that is just to suggest that his tail wags he is very friendly and cheery and always pleased to see you and very kind of affectionate and and he is quite quite wee as well so you know he can does not take up too much space and and he does a funny thing where he chases his tail as well which is quite amusing so is he aware that th it is his own cha tail he is chasing it is i think it is he only does it after he is had his dinner and he will just all of a sudden just get up and start chasing his tail round the living room it is an after dinner dog then yeah so probably when he was little he got lots of attention for doing it and has forever been conditioned yeah maybe maybe right where did you find this just down here yeah okay what are we doing next okay we now need to discuss the project finance so according to the brief we are going to be selling this remote control for €25 and we are aiming to make €50000000 so we are going to be selling this on an international scale and we do not want it to cost any more than €1250 so 50% of the selling price kay can we just go over that again sure so bas at twel alright yeah okay so cost like production cost is 1250 but selling price is is that wholesale or retail all together like on the shelf i dunno i imagine that is a good question our sale our sale anyway i imagine it probably is our sale actually because it is probably up to the yeah okay okay the the retailer to sell it for whatever price they want okay alright but i i do not know i mean do you think the fact that it is going to be sold internationally will have a bearing on how we design it at all yes think it will well right away i am wondering if there is th th like with d v d players if there are zones 0 yeah regions and stuff yeah f frequencies or something as well as characters different keypad styles and s symbols yeah okay yeah well for a remote control do you think that will be i suppose it is depends on how complicated our remote control is i do not know yeah it does make sense from maybe the design point of view cause you have more complicated characters like european languages then you need more buttons yeah yeah yeah so possibly yeah okay and then a and then al the other thing international is on top of the price i am thinking the price might might appeal to a certain market in one region whereas in another it will be different so what just like in terms of like the wealth of the country just a chara just a characteristic of the like how much money people have to spend on things like just or just like basic product podi positioning the €25 remote control might be a big hit in london might not be such a big hit in greece who knows something like that yeah aye i see what you mean yeah marketing good marketing thoughts yep 0 gosh i should be writing all this down right away i am making some kind of assumptions about what what information we are given here thinking kay trendy probably means something other than just basic something other than just standard yeah so i am wondering right away is selling €25 is that sort of the thi is this going to to be like the premium product kinda thing or yeah yeah like how much does you know a remote control cost huh well €25 i mean that is that is about like £18 or something is not it or no is it as much as that £161718 yep yeah i would say so yeah i dunno i have never bought a remote control so i do not know how how good a remote control that would get you no yeah yeah but yeah i suppose it has to look kind of cool and gimmicky right okay let me just scoot on ahead here okay well d does anybody have anything to add to to the finance issue at all do we have any other background information on like how that compares to other thin no actually that would be useful though would not it if you knew like what your money would get you now other yeah yeah interesting thing about discussing production of a remote control for me is that l as you point out i just do not think of remote controls as somethin something people consciously assess in their purchasing habits yeah yeah it is just like getting shoelaces with shoes or something 0 it just comes along 5 minutes to end of meeting 0 okay we are a bit behind do you know what i mean yeah like so sort of like how do you i i mean 11 way of looking at it would be yeah well the people producing television sets maybe they have to buy remote controls or another way is maybe people who have t v sets are really fed up with their remote control and they really want a better one or something i know my parents went out and bought remote controls because they got fed up of having 4 or 5 different remote controls for each things the house but right right so for them it was just how many devices control okay so right so in function one of the priorities might be to combine as many uses yeah right so do you think that should be like a main design aim of our remote control d you know i think so do your your satellite and your regular telly and your v c r and everything yeah yeah yeah well like maybe what we could use is a sort of like a example of a successful other piece technology is palm palm pilots they are gone from being just like little sort of scribble boards to cameras m p 3 players telephones everything agenda so like i wonder if we might add something new to the to the remote control market such as the lighting in your house or yeah or even like you know notes about what you want to watch like you might put in there 0 i want to watch such and such and look a 0 that is a good idea yeah yeah an so extra functionalities yeah like p personally for me at home i have i have combined the the audio video of my television set and my d v d player and my c d player so they w all work actually function together but i have different remote controls for each of them so it is sort of ironic that that then they are in there you know the sound and everything it is just one system but each one has got its own little part okay i would wel we are going to have to wrap up pretty quickly in the next couple of minutes i will just check we have nothing else okay so anything else anybody wants to add about what they do not like about remote controls they have used what they would really like to be part of this new one at all and you keep losing them you keep losing them okay finding them is really a pain you know i mean it is usually quite small or when you want it right it slipped behind the couch or it is kicked under the table yeah yeah w you get those ones where you can if you like whistle or make a really high pitched noise they beep yeah you know that is just really good id yep there i mean is that something we would want to include do you think sure dunno okay maybe i remember when the 1st remote control my my family had was on a cable actually had a cable between it and the t v and big like buttons that sort of like like on a blender or something my goodness and you know when i think about what they are now it is better but actually it is still kind of i dunno like a massive junky thing on the table still feels quite primitive maybe we could think about how could be more you know streamlined maybe like a touch screen or something s something like that yeah okay or whatever would be technologically reasonable huh okay well i guess that is up to our industrial designer cause it could b it could it could be that f it could be that functionally that does not make it any better but that just the appeal of of not having you know it looks better these days there is a r pe things in people is homes are becoming more and more like chic you know yeah nicer materials and might be okay okay be worth exploring anyway right well so just to wrap up the next meeting is going to be in 30 minutes so that is about about 10 to 12 by my watch so inbetween now and then as the industrial designer you are going to be working on you know the actual working design of it so y you know what you are doing there yep for user interface technical functions i guess that is you know like what we have been talking about what it will actually do and marketing executive you will be just thinking about what it actually what you know what requirements it has to has to fulfill and you will all get instructions emailed to you i guess okay yeah so it is th the functional design stage is next i guess and and that is the end of the meeting so i got that little message a lot sooner than i thought i would so before we wrap up just to make sure we are all on the same page here do we we were given sort of an example of a coffee machine or something right huh yeah well are we at ma right now on the assumption that our television remote control may have features which go beyond the television or are we keeping sort of like a a design commitment to television features th okay well just very quickly cause this we are supposed to finish now i i do not know yep i guess that is up to us i mean you probably want some kind of unique selling point of it so you know yeah sure okay i think one factor would be production cost okay yeah because there is a cap there so depends on how much you can cram into that price yeah okay okay yeah i think that that is the main factor okay okay right okay we will that is that is the end of the meeting then alright so thank you all for coming cool
my gosh you have already produced a powerpoint presentation i think it is already on actually 0 i do not know god i do not know you sing work    i have it in the back but okay right okay right i know okay right well this is the kickoff meeting for our project and this is just what we are going to be doing over the next 25 minutes so 1st of all just to kind of make sure that we all know each other i am laura and i am the project manager great do you want to introduce yourself again hi i am david and i am supposed to be an industrial designer i am andrew and i am our marketing experts i am greg and i am a huge interface great okay so we are designing a new remote control and 0 i have to record he is here actually so that is david andrew and craig is not it and you are arrived on time yeah so design and your remote control as you can see it is supposed to be original trendy and user friendly so that is kind of our brief if it were and so there are 3 different stages to the design i am not really sure what you guys have already received in your emails what did you get i just got to the project announcement yeah that is that is that is that is okay so we are going to have like individual work and then a meeting about it and repeat that process 3 times and at this point you get try out the whiteboard over there so you get to draw your favorite animal and sum up your favorite character of it so who would like to go across very good all right so this one here right okay very nice all right my favorite animal is like a beagle a beagle a bigot favorite characteristics of it is that right yeah right well basically high priority for any animal for me is that they be willing to take a lot of physical affection from their family and yeah they have lots of personality and be fit and in robust good health so this is blue beagle my family is beagle lovely my favorite animal would be a monkey my favorite animal would be a monkey it is a small cute and furry and when planet on the apes becomes real i am going to be up there with them you can take as long over this as you like because we have not got an awful lot to this okay we do we do do not feel like you are in a rush anyway i actually told you a whole lot more about beagles okay too well we would have to get you up again i do not know what mine is i am going to have to think on the spot now impressionist is that a whale yeah yeah i do not know it is just the 1st animal i can think off the top of my head this big reason is because i am allergic to most animals ologic to animal 1st so fish was a natural choice yeah and i kind of like wheels i am coming in and they will eat everything inside they are quite harmless and mild and interesting superb sketch by the way i was going to choose a dog as well but i just draw a different kind of dog my favorite animal is my own dog at home that does not really look like him actually he looks more like a pig actually pig actually i see a dog in there there you 0 that is very good of you now i see a rooster what kind is it he is a mixture of various things and what do i like about him that is supposed to suggest that his tail wag he is very friendly and cheery and always pleased to see you and very kind of affectionate and he is quite we as well so he does not take up too much space and he does a funny thing where he chases his tail as well this is quite amusing is he aware that it is his own tail that he is chasing it is i think it is he only does it after he is had his dinner and just all of a sudden get up and start chasing his tail and surround the living room and after dinner he was little he got lots of attention for doing it and it is forever been conditioned maybe right where did you find this just down here okay okay what we are doing next okay we now need to discuss the project finance so according to the brief we are going to be selling this remote control for €25 and we are aiming to make €50000000 so we are going to be selling this one in international scale and we do not want it to cost any more than €1250 so 50% of the selling price can we just go over that again sure so basically all right so cost like production cost is all together but selling price is is that wholesale or retail like on the shelf i do not know i imagine that is a good question our sale our sale i imagine it probably is our sale actually because it is probably up to the retailer to sell it for whatever price they want but i do not know i mean do you think the fact that it is going to be sold internationally will have a bearing on how we design it at all yes i think it will well right away i am wondering if there is like the dvd players if there are zones 0 yeah regions and stuff yeah as well as characters different keypad styles and simple yeah well for remote control do you think that would be i suppose it depends on how complicated our remote control is it does make sense when maybe the design kind of view because you have more complicated characters that use their language if you need more money yeah yeah okay and then the other thing international is on the topic of price i am thinking the price might appeal to a certain market in one region whereas in another it will be different just like in terms of like the wealth of the country like how much money people have to spend on things like or just like basic product positioning the €25 remote control might be a big hit in london might not be such a big hit in greece who knows 0 i see too yeah marketing good marketing thoughts 0 gosh i should be writing all this down right away assumptions about what what information we are given here thinking okay trendy probably means something other than just basic yeah something other than just standard so i am wondering right away is selling €25 is that sort of that is this going to be like the premium product yeah yeah like how much does you know remote control cost well €25 i mean that that is about like 18 pounds or something is not it or no is it as much as that 16 17 £18 yeah i do not know i have never bought a remote control so i do not know how good a remote control that would get you but yeah i suppose it has to look kind of cool and gimmicky okay let me just scoot on a head here okay well does any have anything to add to the finance issue at all do we have any other background information on like how that compares to other no actually that would be useful though would not it if you knew like what your money would get you no yeah interesting thing about discussing the production of remote control for me is that as you point out i just do not think remote control is being something people consciously assess in their purchasing habits it is just like getting shoelaces with shoes or something 5 minutes to end of meeting 0 okay we are a bit behind mean like sort of like how do you i mean 11 way looking at it would be well the people producing television sets maybe they have to buy remote controls or another way is maybe people who have tv sets are really fed up with their remote control and they really want a better one or something i am here in trying to embole controls because they got fed up having 4 or 5 different remote controls for each time right right so the animal was just how many devices is a control right so in function one of the priorities might be to combine as many uses right so do you think that should be like a main design aim of remote control you know your satellite and your regular tally and your vcr and everything well like maybe what we could use as a sort of like an example of a successful other piece of technology is palm pilots they are going from being just like little sort of scribble boards to cameras mp 3 players telephones everything everything agenda so like i wonder if we might add something new to the to the remote control market such as the lighting in your house or or even like you know notes about and what you want to watch like you might put in there or i want to watch such and such and that is a good idea so extra functionality yeah like personally for me at home i have i have combined the audio video of my television set and my dvd player and my cd player so they all work actually functioned together but but i have different remote controls for each of them so it is sort of ironic that in their you know the sound and everything it is just one system but each one has got its own little part okay i am going to have to wrap up pretty quickly in the last couple of minutes i will just check with nothing else okay so anything else anybody wants to add about what they do not like about what controls they have used what they would really like to be part of this new one at all you keep losing them okay you get that small or when you are lying like to stick down the parrot yeah yeah you get those ones where you can if you like whistle or make a really high pitched noise they beep yeah they are i mean is that something we would want to include think i remember when the 1st remote control my family had was on a cable i actually had a cable between in the tv and big like buttons that sort of like on a blender or something i get it and you know and i think about what they are now it is better but actually it is still kind of i do not know a massive junkie thing on the table maybe we could think about how it could be more you know streamlined maybe like a touch screen or something something like that yeah or whatever would be technologically reasonable okay well i guess that is up to our industrial designer it could be that functionally that does not make it any better but that just the appeal of not having you know these days things in people is homes are becoming more and more like chic you know nicer material okay might be worth exploring right well so it is to wrap up the next meeting is going to be in 30 minutes so that is about 10 to 12 by my watch so in between now and then as the industrial designer you are going to be working on the actual working design of it so you know what you are doing there for our user interface technical functions i guess that is what we have been talking about what it will actually do and marketing executive you will be just thinking about what it actually you know what requirements it has to fulfill and you will get instructions email to you i guess okay okay yeah so it is the functional design stage is next i guess and that is the end of the meeting so i got that little message a lot sooner than i guess a lot sooner than i thought i would before we wrap up just to make sure we are all on the same page here do we we were given sort of an example of a coffee machine or something right well are we right now on the assumption that our television remote control may have features which go beyond the television or are we keeping sort of like a design commitment to television features okay well just very quickly because we are supposed to finish now i guess that is up to us i mean you probably want some kind of unique selling point of it okay so you know okay yeah the cap there so it depends on how much you can cram into that price okay yeah that is the main factor okay right okay well that is the end of the meeting then thank you all for coming good i hope that was what they wanted us to do is not it right great how do you turn this thing up is it fingion and i think if you can just leave it on maybe and then 0 god this has turned itself all i have tried to function and yeah there it is 0 thank goodness okay nice i think thank you thank you thank you i am talking about you 0 i am talking about you yeah i do not know i am going to do you can do down after one of the 16 and yeah and that is nice no 1st you just so i am a bit  i do not know what i do not know sorry no i do not know i do not know i do not know how it is a good for a bit i do not know i was not expecting me or 5 minutes