afternoon guys it is going to be rock and roll 0 kay so do we need to re train mike on how to put his mic on think s we may do okay can he get it all by himself this time i dunno i am feeling like a big boy pro probably not cause he is has been listening to too much so he is getting retarded i believe i can fly alright well we got some exciting stuff for you guys yay or not or not yeah just what i needed was something exciting remember i am an old man kay ready to go all ready kay so we have got our conceptual design meeting apparently i am old as well hopefully we have all got exciting ideas now 30 is really young eh we do k exciting ideas kay so here is our agenda our agenda i am going to open i am going to talk for a bit about what we are going to do i am going to take some notes we are going to all do a presentation and then hopefully we are going to make some decisions now yep alright well when i say hopefully we have to so i am going to let you guys talk before we make decisions and does anyone really want to go 1st i guess i will go 1st you p 2 yeah what is component i think components design yeah yep that is it presented by name my name is jose he man is your name is name my name is name huh hi name my name is inigo montoya you killed my father sorry i did this in a bit of a rush prepare to die n name so so here is a look inside your really old looking remote control right you have got a printed a printed circuit board here and you have got all these buttons which kinda press down little rubber nubbies into these little holes that activate we have all broke a remote control ri s yeah i have yeah we have all broken a remote control so you have also got you have got your chip here your batteries here and some sorta electronics i just love you tech guys huh they just yeah there is a thingy and a dingy and you press this and it does th yeah y do jabber well so you have got here is here is a transistor and this amplifies your signal you have got the l e d here on the end of the on the end of the printed circuit board you have got a couple diodes here for i do not know who and whatnot i dunno who and whatnot so exactly nah so we have got a i in this in this drawing he in this example here this is a 18 pin chip i dunno p yeah it is 2 double a batteries this is pretty standard remote so here are options for our power sources you can use a basic battery which we have already discussed th our tech department also said we have the option of doing some kind of hand dynamo where maybe you crank it or something like that kay i want to change that i do not know if that is really i do not know we got some qu crazy guys down there in that department so i i got to i got to flashlight and yeah but it is interesting cause you shake it like this okay you shake it yeah like this so that is the next bullet is the the kinetic provision of energy so it is like that flashlight where you have to shake it and that is on the camera yeah kay we have got solar cells which i do not think is a very good idea because you could not use your remote at night which does not make a lot of sense kay and finally we have got our cradle 0 our power cradle idea okay so we basically have battery versus cradle here m battery versus cradle i think is yeah okay i like the kinetic so we have battery versus cradle i g i i figured you would it could be fun yes yeah it is actually a novel thing because you could sell it a as a novelty just to be actually serious for a minute here you could yeah well it is it is more i mean it is more eco friendly than the than the cradle cause you are still using power off the grid with the cradle so our case design we have choices in materials and choices in the general shapes that we can do our material choices are a plastic latex ty or plastic a rubber latex type thing wood or titanium if we go with titanium we are going to be limited in the amount of shapes we can do because it is tough to shape the titanium and yeah pers wood wood would ge would give us a little bit of a marketing niche would not it i think wood i i i can not see anybody wanting to use a wooden remote it is just anti technology really you know it it it nah okay to me in a marketing sense it is not it is not relative we can we can 0 we can accentuate whatever whatever product you put in there we can find a way to accentuate it right and what we may be able to do and i think this might be the best option is to combine some a couple of these okay my recommendation personally would be to do some kind of a plastic inner shell with a like a rubber outer shell to make it to mak like a thick plastic inner shell and a t kind of a to have that rubber outer shell to make it more durable and also maybe i i think it feels a little better than the plastic kay do you get a good grip on the rubber yeah yeah okay and if you make it from that super rubber when you drop it on the floor it can bounce right back up in your hand yeah you do not even need to lean down to get it the advantages of working with plastic and rubber is w we we will have a lot more options just in terms of shape because you can extrude plastic in basically any shape you want so and then we can cover you know the breakable bits with rubber yeah so okay but basically these are curved and double curved i i believe that the tech department in their in their message to me that they were referring to the number of th curves in the bottom i have no idea exactly what they are talking about but that is what they told me uncurved flat curved or double curved okay i would guess this like this pen would be kinda like a double curved where it is curved on m m multiple axes right i think curved means just curved in one axis and double curved is curved in 2 axes okay or surfaces i have no idea i think it might mean something like that sorta shape because a double curve rather than a yeah that is what yeah that is yeah that is what i see 0 okay 0 like a wave okay yeah that is what i see also alright that makes sense okay okay with the interface we have the following options we can u we can use push buttons we can use a scroll wheel with an integrated push button and l c d display or multiple scrolling wheels ooh so these are all options that the user interface guy can has at his disposal to put together a user interface okay for electronics we have these very technical descriptions here a simple chip which is the least expensive but i have no numbers to give you a regular chip which is like the medium porridge the medium expense d do we have actually any concept of what the difference is between a simple chip and an advanced chip yes the difference is with a simple chip a simple chip will operate 0 why does not this scroll up previous previous okay a simple chip is required to operate push buttons an advanced chip is required to to operate the l c d display and it did not say specifically okay but i i have a hunch that a regular chip is going to be the scroll wheel and the multiple scroll wheels okay so but yeah yeah that makes sense that is the end of my presentation so presentation from i guess design would go best next technical functions or interface concept i think 0 interface concept very long presentation yeah that is it yes but it has your name on it well that does not bo bode well for it for it tats as well so somehow that thing is too big but okay our manufacturing division wanted the speech recognition they say they could put it to work but we do not think so no no it it it you will be you know be affected by the by the other speech and if the t v is working yeah that is just i mean it will if somebody says up in the middle of a television show it is going to change the channel yeah and and fighting for the remote would not be fun anymore and i think that is one of the things we want to keep so but what if you actually had to press a button to make it recognize so if you pressed it and went up that kinda would r d yeah well then why do not you just press the up button man yeah that would kind of lose it but if it is just one thing with a button that you can just go that is right even still there is going to be interf th there is there still will be interference from the t v up it might not be it might not be completely confusing but i think you will still y it is still i do not think it is practical at all yeah okay i think it is a bad idea frankly yeah so taking that away okay our the the the rubber but rubber buttons are the more reliable it is the the ones that would al would allow us to to market our product as being you know less prone to damage and more resistant to things like spillage of liquids over it or you know mistreat misuses you guys know your stuff as it happens to remote controls as for the point that we making about losing it well we want to small r remote control one side because we want it to be cool and designed but apparently market shows that bigger s bigger remotes get less lost about that i would believe but yeah i think we we need to compromise between those 2 and somehow we will do that somehow so the the what i would propose is something more or less in the direction of what is to yo the right of that slide but without with a l a less complicated design so the numbers the volume control and channel control and teletext access the volume and channel control can just become those the the 4 button array as in if it was a round dial and if you just think about it as the one to the right but with the numbers and the 4 buttons plus maybe a center one with teletext so we are suggesting doing a sorta scroll wheel thing for the volume ye no it is not i i it is just 4 buttons that are on a cross that is not a scroll wheel nah 0 okay okay so that you ba basically can control all of the important tasks from that alone i see right instead of play stop rewind and fast forward there that is up down louder and quieter okay okay yeah yeah so i think we w we go for something mid sized so something looks good and is not too prone to get lost that be it kay so on to y functional requirements or trend watching i dunno trend watching has a later date there trend watching i guess trend watching i believe 461957 see what it looks like yep it has been so long well i do not know what to say when i s when i see the when i see the product i i i i do not want to buy it i see so many of em out there there is nothing about that product that makes me want to choose that product over other products that are out there are you talking about the picture yeah yeah that is not our that is not our b design that is just a that is just something he a a graphic he used to show you the layout of what the layout of the buttons might be like okay okay okay cause cause right now i do not have too much to say about how to market this product because we do not have a product to market yet and from from talking to mike is that we have we have we can market a more expensive product now that is what i understand so hello upper management said yes e excuse that that is a bit of spam and and so yeah i am a i am a little bit stuck right now in that what w what is it that i am going to market without special or increased marketable features i do not believe the product has a consumer demand i like the idea of of the scroll makin there are so many people making these products at this price right now what are we going to do to make this one special and unique what is special and unique about a scroll well i do not yeah it is i i just see it as different it is cool i do not say it is specially i do not say it is special i say that it is different i what i am looking for as marketing is m give me something different i give me a lower price give me a higher price give me some new technology do not give me the same thing that everybody else is putting out there on the shelf it is f at the same price i need something to market about this thing we are we are a new firm i would i would say though that we if we did make the decision to go with the cradle though what i if when when we have yeah when we when we have something like the cradle or or something give that is as as a marketing standard i need something to market the then we have that as well but wi with a similar to make this product unique well right i think the 2 big th points that we have so far are the having the cradle and also having the the actual design of the case itself having like this like rubber shell maybe with a plastic interior yep having it look really nice and also be really durable kay just remember when i made up this report i did not have the information that we are discussing here right yeah and and so so yeah when we have a cradle when we have some kind of design course yeah so what i am saying is from my perspective i do not have a product to market right now my personal preference is that we make some adjustment in the cost either lower or develop an integrated new technol technology that is that is the next step there is technology and then there is technology which we are moving into the next phase yeah cause that is and so we are going to have some new technology to enhance the marketability yeah again i am not sold on the product because we do not have a product in my opinion yet so i need a product kay well let us get a product then i need a product to market and i just whatever product you guys put together we will find a way to market it tha that i am not concerned with so now if you if you give me if you give me a cut out of what everybody else has then i need to i need to find a lower cost so our big questions here really are cradle or not cradle do we go basic or do we go for features d does anyone really want to do anything with the scroll wheel or should we ditch that off hand 1st well my question is what would the scroll wheel do function wise what does that do that 0 but that was in your presentation so wh what would you imagine it doing yeah wh wh what is the wh yeah well it is it is just another way to do the exact same thing that the buttons do kay okay now what i see with the scroll wheel is everybody has buttons but would we so from a marketing standpoint i have i have another door to walk through when we have something that is unique yeah if it creates something more complex or more expensive then i do not know if that makes it a marketing necessity but again from a marketing perspective i want as much new and different about this thing as possible because we are we are co it is a very competitive market what i understand about scroll wheels is they are they are quite expensive to to make yeah th they are going to be more expensive but on the other hand i mean it so i d i mean it is an alternative if if you think that is going to sell some some you know if if we are going to make up the extra cost by extra sales i think maybe it is worth it to do it but i mean i would just use if i was going to do this i would just use the scroll wheel for s channels up and channels down i do not think volume or do you think volume would be i dunno i will bet 1st in volume maybe i dunno no we can we can do multiple scroll wheels but well i d i like the idea of basically focusing the my personal preference is focusing the p the product on the idea of the the case the the dock to put it in to to charge it we can target like environmentally friendly ideas that sorta things it s i m makes it easy to market it is easy to differentiate the product yeah so yeah yeah i think it is that is right i think so and if we we keep the rest in a format that is durable because th th the whole product is going to need to be more durable th thus because you are not going to be ditching it as often it is going to need to be more expensive because of the cradle so if we can market it in terms of that and yeah well yep i think we got some exclusivity in that you know we got something that nobody else has right now yeah and and that means we can we can make some adjustments in the retail or wholesale price if we need to and it also can create it is own demand from it is uniqueness so our big decision then is like how do we do like we have to decide on the details and we have to decide on well n not exactly the details but d do we have what type of casing i personally like what you were saying about the plastic with the rubber i am thinking yeah something like kinda almost like these pens you know where there is you have plastic bits and then it is not really rubber but just kinda like a fused the plastic with rubber on the outside okay just a very thin sorta sheet for a a grip sorta thing or for well no ma yeah maybe a bit more then th is on here but ju just as a kind of an inspiration these pens i think are are kind of okay so then if we d d do we want to do anything more basic with the more advanced with the user interface in terms of do we want to go for buttons or do we want if we are ditching the scroll wheels do we want to go l c d do we want to give do we want to have anything else on it it is only a t v or from from my perspective i think l c d is a mistake because this is a universal remote and all you are doing i mean it is you are not going to get any information back from the television so the only information you can display on this remote is what channel you just sent it at last and there is just not a lot of information you know there it receives no information okay so i i do not see any reason for having an l c d cause it is an increased cost unless you can think of something interesting to do with it yeah yeah right now there is right now there is nothing coming out of the t v to receive so you know unless technology changes and information starts coming out of the a cable box or something there is no s i do not see the right i do not see the necessity of an l c d either do not see it okay so the question is now i guess we need t to decide on well y you guys basically have to now go and figure out the details of this thing so what we need to know in terms of marketing and project management are are there any other questions that we need to answer now before you guys can go and build this what what overall things have we not decided on well we have to i think for me it is still not exactly clear exactly what the inter user interface is going to be there is the scroll wheel in or out what do you guys like in the user interface i think maybe in terms of marketing is that going to make enough of a difference to justify the cost again well i think it is it is the more uniqueness you can bring to the product the easier it is i believe for me to market again the push buttons i i see are are everywhere and so we can go with the same thing but we are going to be com competing in a in a broader market than if we go with something unique you know the other thing i thought about was you know do we go to something like this make a remote that does not look like a remote it is just another it is just a an idea and i do not know well i dunno about like the flip phone idea because i think as far as durability th it is not a big well maybe when it is closed i mean what i see one of the things one of the things you brought up in an earlier presentation is when you got children their their stuff gets inside the circuitry they get dirty they get messy with drinks and stuff this and what i keep throwing out there i just keep throwing out ideas to try to make this thing look or act or in some way identify itself as unique or different but you guys are the ones that have to c ultimately create the product within cost yeah and i guess th th the question th th that you are being asked right now is whether is the dock enough of a unique feature to be able to go out and sell that a a as a a very different product or do we really need the scroll wheel as well because the scroll wheel comes at quite a cost 0 okay phew yeah i think you got to g get into cost effectiveness i think if you can have the base station with a with a locator i think those are 2 very strong features if that is something that can be integrated without a bunch of extra cost well the the locator is going to require a radio transmitter which will that is going to n is that going to need a better chip as well we are probably going to have to go with a like a medium chip s i would imagine no it is just different but we i we will need a receiver an antenna integrated yeah yeah so it is just i i think that is it should be a really simple signal though so i know personally that would be a very attractive feature is to have a have a button i can push to find my remote control and it is presumably going to need a little speaker in it or something like that as well to beep that is true yeah but i guess a little tiny speaker is going to be quite cheap it is not going to need q quality is it 0 yeah yeah it is it will be really cheap or maybe you can like have a a smell 0 rama you know you push a button and it s puts out a stink you can maybe not makes your living room more fresh as you watch yeah yeah yeah yeah okay we are doing well for time here s we have got about another 10 minutes i think that so the scroll wheel in or out pr my personal preference is out i do not think the cost is justified for a little bit more uniqueness when we already have that and i do not s think it is obvious and natural how it would be used yeah yeah i think we have like and it is not very usable and it will bring down the robustness of the whole thing cause it is it it breaks down easier yeah for me i think the scroll wheel actually might not be so bad i do not know exactly what the increased cost is going to be but i think he does have a point i it might push somebody over the edge when they are looking at our at our remote versus something else when they see this one has a scroll wheel to go up and down on the channels i think it might be kinda neat to be able to do it like that but then that that surely d depends a little on the t v because some t v s are quite slow at changing channels from like so if you have got a scroll wheel and you s you have to scroll scroll it really really slowly just so that you are actually keeping in pace with the t v is ability to to change channels w sure or do you have to go through and you wait for it yeah you scroll it a bunch of times and you wait for it to well i think wh what it would be is like like the m like this where it is maybe you know a digital wheel right where it is where it is quantized into you know certain 0 yeah i see i see that is where you yeah that was that was my my intuition of what the scroll wheel would be ah i see i see what you are talking about now okay it is just it is basically it it is just a f look and feel thing it has the same exact functionality as 2 buttons i i think there is you know that there are so many people today that are that are surfing are television surfers and i see the scroll as a as a great mechanism for surfing instead of going button to bu you just j you would j j j j j j yeah if you are just sitting there going yeah i really i really think that is a really cool thing for surfing that is kinda cool actually i like that now just just so you know though you did bring up a point which is very valid is a lot of t v s will not re the t v s will not respond exactly the same some of them are going to be kinda slow switching so you may like queue up like 15 channel changes and it will be like flip flip flip well there is ano but well not n necessarily you could basically make it so that it will i mean it is just going to be sending a signal to the t v yeah the t v is ge so if you send about 5 flip channels right that is right if you did that it is going to flip once if you do that yeah it just might be frustrating where you can not make it go as fast as you want other than click click click but i think once people get used to it i i do like the idea of the scroll wheel though yeah and if we are marketing it as a high niche product then we are going to be selling it to people who are buying good t v s as well yeah presumably yeah i think so primarily i i think so yep now the the only thing i i on the interface side of it is that i i i see the dilemma but if we have the option of of scrolling at any particular speed or the option of jumping direct okay so i can go presuming i have on my television something that tells me what channel i am on i can scroll direct from channel 5 to channel 32 i know what because it is on the television the television tells me what channel it is on when i change it so i do not know that really that is that is going to be a a d problem cause the television can go automatically from channel 5 to channel 32 with the push of a button okay so ca can we can we create that kind of interface within a scroll system you understand what i am saying i think i know what you might be getting at or or 0 i see so if maybe if we had an l c d up the top that just did a number on it right 0 no we could read it from the television and then it that basically well what about this what about if you can program in your favorite channels into this scroll wheel and you can just like roll through your favorite channels well that is quite cool and it c it you would need a display on the th the thing why it will tell you when you flip the channel on the t v yeah the the television can tell you yeah can 0 yeah yeah no i see what you are talking about yeah that is kinda cool how would you program it though well you just it is one extra button you say program start and then type in cause you still have the typing you know you will still have the keypad where you can type em in manually put okay okay so program start 01 enter 05 enter 38 enter program end and then okay and yeah and that just basically flips between it and it will go it sends out 0 5 and then 36 and then 01 again yeah that is kinda cool i like that and again we have another another great marketing tool we have about 3 we have 3 or 4 things here that is not going to be too expensive because that is going to be you are going to be able to nab that off of computer mouse manufacturers really you could basically come up with a partnership to be able to produce that quite cheaply i dunno and an maybe we maybe even have this as in house technology yeah this may be something that is available through our own through our own services might be but tha that is not going to be such a costly feature the problem we are going to have is making it robust 0 well we also have to determine in some manner how to switch between modes between going through your favorites list and just hitting up one up 2 making it last or we go directional up we go we go this we go this we go this way for one we go this way for the other so if there is a button for each type no because you want to be able to go up and down through the channels yeah people are going to have their favorite sorta whether they do that or whether they ah ha okay okay okay well then you just have you have a diff you have a mode switch right i think we will need a we will need a mode switch but then if we have a mode switch we are going to need some kinda indicator yeah yeah the mode switch just the lights behind the buttons to which an l e an l e d okay you could have back lit buttons maybe yeah would that work is that okay we have 5 minutes okay so right details th that we have talked about here are that we want a scroll wheel we want a mode indicator we want back lit buttons and if we are making back lit buttons period do we want that just for the mode indicator or maybe to indicate what button you are pressing at the time so that you know if it is actually pressed or not i have seen some remotes do that okay just so you know i think i mean it was my understanding that before we were going to stay in the mid market range it seems we are kind of approaching a higher end range yeah yeah i think we are yeah i want to make sure everybody is okay with that well you had acknowledged that we have more money for this yeah well we do not have it is not that we have more money we can push up the the price did not you say so that is what i mean we can increase the cost yeah okay so i do not know i do not know whether having kay i just want to make sure everybody is on board with it so yeah so we really need to be sure as to what we can push the cost up to though we have not got to a stage where we are ready to pin down the price of components but i would say what sorta price are we looking to be able to sell something like that and what sorta price can we make it for well i think th i think the design and technology has to come back and say okay to create this product we see it is going to cost us this much for this volume because we do have a volume target of of 50000000 profit yeah no i i think that is where we really should be more flexible than anything else because as we said in the last meeting our management is really looking for us to push our brand right we are entering a new market here so i think the the profit expectation for this one product is maybe not as important as being able to okay i am i am okay with that i guess what i just want to me the next step is for these guys to come come in with the design proposal w with the cost estimate attached and then we have to take this to the next level but th what is our ballpark as to what we would be able to sell something like this for well y yeah let us let us try and think now how much would you pay for with all these features how much would you pay if you went to the store we have to find cost and you were in the market f to replace your t v remote how much would you pay for that but you have got to think who our target market is because i i am not our target market i am just asking you i am a student but if on the other hand i would think with my project manager salary i would think yeah i could probably afford this would i buy it then you could probably afford this maybe if i had a cool new t v and this was r looking really slick and it had the dock and it had the scroll wheel which i think is a really cool idea that would sell me on it a little then maybe you know i do i do not think i would go over a €100 certainly that would be way too much 0 no no but the i would be happy paying over 40 for it i guess but not much i would say 35 to 40 yeah i was going to say 35 to 50 kay 35 to €50 is our sales bracket okay okay so the question is what we ca we make it for because one of th one of the things we are marketing about this product is that this is the last one you will ever need to buy for your television right it is one of the marketing features in this that is why the scroll needs to be really robust okay so we will come up with something between 35 and 50 that is rug rubber robust with scroll wheel with the new facilities of the scroll wheel like favorite stuff favorite channels and and with a cradle and yeah and the locator with a cradle radio transmitters and back lit buttons and it is going to look sexy or not or not it might look like clay okay so you can market pe depending on that yeah yeah bas th that is that is easy that is that is not a it is a cause we have about 667 features in that alone yep under the title of uniquenesses cool okay the next meeting starts in 30 minutes although does it it starts at 321 the next meeting so we have got more than a 30 minutes we have got more like 50 well i have is my 321 is the next meeting the the ne next meeting is 321 yeah that is that is almost 50 minutes yeah that is they have they have changed the times from the presentations you guys can you guys you guys can create a all kinds of things probably we will let you know when we are done if we can go earlier thanks yeah okay so you guys will be getting your modeling done now and yeah okay are there any other questions with regards to what this thing is going to do look like how it is going to work that need to be addressed before we really look at this in a lot of detail i do not think so if we have any questions we will just email you i guess okay yeah i think it pretty much everything is covered okay this one was quite easy could have been worse still always the optimist yes i am kay thanks guys thank you i do not have any emails this means i can go home 0 we all leave
so we are making it 0 it is all we can go okay so do we need to retrain mike on how to put his mic on can he can he can he get it all by himself this time this time i do not know i am feeling like a big boy probably not i guess he is it has been listening to blackhead piece too much i believe i can fly all right well we got some exciting stuff for you guys or not or not just what i needed was something exciting remember i am an old man okay right out you go all ready okay so we have got a conceptual design meeting hopefully we have all got exciting ideas now we do exciting ideas okay so here is our agenda our agenda we are going to open i am going to talk for a bit about what we are going to do i am going to take some notes we are going to all do a presentation and then hopefully we are going to make some decisions now yep well when i say hopefully we have to so we are going to say hopefully we have to so i am going to let you guys talk before we make decisions and does anyone really want to go 1st i guess i will go 1st you 2 yeah what is component i think component yep that is it presented by name my name is jose jimenez my name is name my name is indigo montoya hi i did this in a bit of a rush nami so here is a look inside your really old looking remote control you have got a printed circuit board here and you have got all these buttons which kind of press down little rubber nubbies into these little holes we have all broken remote control right we have all broken a remote control so you have also got your chip here your batteries here and some stored electronics i just love you too guys that they just yeah there is a thingy and dude jabber so you have got here is here is a transistor and this amplifies your signal you have got the led here on the end of the on the end of the printed circuit board you have got a couple of diodes here for i do not know who and whatnot exactly so we have got a in this in this drawing or in this example here this is a 18 pin chip yeah i do not know 2 aa batteries this is pretty standard remote so here are options for our power sources you can use a basic battery which we have already discussed our tech department also said we have the option of doing some kind of hand dynamo where maybe you crank it or something like that i do not know if that is really i do not know we got some crazy guys down there they are in that department so okay i got a flashlight and you shake it yeah but it is interesting because you shake it like this like this yeah so that is the next bullet is that the kinetic provision of energy so it is like that flashlight where you have to shake it okay we have got solar cells which i do not think is a very good idea because you could not use your remote at night it does not make it a lot of sense okay and finally we have got our our cradle our power cradle idea okay so we basically have battery versus cradle here battery versus cradle i think is i like the kinetic i figured you would yes it is actually a novel thing because you could sell it as a novelty just to be actually serious for a minute here well it is it is more eco friendly than the cradle because you are still using power off the grid with the cradle so our case design we have choices in materials and choices in the general shapes that we can do our material choices are plastic latex type of plastic a rubber latex type thing wood or titanium if we go with titanium we are going to be limited in the amount of shapes we can do because it is tough to shape the titanium yeah wood would give us a little bit of a marketing need should not it i think wooded i can not see anybody wanting to use a wooden remote it is just anti technology really you know to me in a marketing sense it is not it is not relative we can we can accentuate whatever whatever product you put in there we can find a way to extension and what we may be able to do and i think this might be the best option is to combine some a couple of these my recommendation personally would be to do some kind of a plastic inner shell with a rubber outer shell to make it to make a thick plastic inner shell and kind of a to have that rubber outer shell to make it more durable and also maybe i think it feels a little better than the plastic you get a good on the rubber yeah and if you make it from that super rubber when you drop it on the floor it can bounce right back up in your hand you do not even need to lean down to get it the advantage is of working with plastic and rubber is we will have a lot more options in terms of shape because you can extrude plastic in basically any shape you want and then we can cover the breakable bits with rubber so but basically these are curved and double curved i believe the tech department in their message to me that they were referring to the number of curves in the bottom i have no idea exactly what they are talking about but that is what they told me uncurved flat curved or double curved i would guess this pen would be kind of like a double curved where it is curved on multiple axes right i think curved means just curved in one axis and double curved is curved in 2 axes ok or surfaces i think it might mean something like that sort of shape because a double curve around yeah 0 ok yeah that is what i see ok ok all right that makes sense ok with interface we have the following options we can use push buttons we can use a scroll wheel with an integrated push button an lcd display or multiple scrolling wheels so these are all options that the user interface guy can has his disposal to put together a user interface for electronics we have these very technical descriptions here here a simple chip which is the least expensive but i have no numbers to give you a regular chip which is like the medium porridge the medium do we have actually any concept of what the difference is between a simple chip and an advanced chip yes the difference is with a simple chip a simple chip will operate 0 why does not this scroll up previous previous okay a simple chip is required to operate push buttons an advanced chip is required to operate the lcd display it did not say specifically but i have a hunch that a regular chip is going to be the scroll wheel and the multiple scroll wheels okay so but yeah yeah that makes sense let us see in my presentation presentation from i guess design would go best next technical functions or interface concept i think interface concept yeah it is a very long person i see yes but it has your name on it well i thought it does not bode well for it as well so somehow the thing is too big 0 the thing is too big but okay our manufacturing division wanted speed recognition they say they could put it to work but we do not think so no you will be you know be affected by the other speech if the tv is working yeah i mean if somebody says up in the middle of the television show it is going to change the channel and fighting for the remote would not be fun anymore and i think that is one of the things we want actually had to press a button to make it recognize so if you press it and went up that kind of would well then why do not you just press the up button yeah that would kind of but if it is just one thing with a button you can just go that is right even still there is going to be interference there still will be interference from the tv it might not be it might not be completely confusing but i think you will still i do not think it is practical at all i think it is a bad idea frankly okay taking that away the robot buttons are the more reliable it is the ones that would allow us to market our product as being less prone to damage and more resistance to things like spillage of liquids over it or mistreat misuse as it happens to remote controls as for the point that we are making about losing it well we want a small remote control on one side because we want it to be cool and designed but apparently market shows that bigger remotes get less lost that i would believe but yeah i think we need to compromise between those 2 and somehow we will do that somehow so what i would propose is something more or less in the direction of what is to use the right of that slide but without with a less complicated design so the numbers the volume control and channel control and teletext access the volume and channel control can just become those the 4 button array as in if it was a round dial and if you just think about it as the one to the right but with the numbers and the 4 buttons plus maybe a center one with teletext so we are suggesting doing a sort of scroll wheel thing for the volume no it is not a scroll wheel it is just 4 buttons that are on a cross okay so that you basically can control all of important tasks from that instead of play stop rewind and fast forward there that is up down louder and quieter yeah we will go for something mid size so something looks good and not too prone to get lost is that be it okay so on to functional requirements or trend watching i do not know train watching is a later date there train watching i believe 46 1557 what it looks like it has been so long i do not know the film well i do not know what to say when i see the product i do not want to buy it i see so many of them out there there is nothing about that product that makes me want to choose that product over other products that are out there are you talking about the picture yeah yeah that is not our design that is just something he a graphic he used to show you the layout okay of what the layout of the buttons might be like okay because right now i do not have too much to say about how to market this product because we do not have a product to market yet and from talking to mike is that we can market a more expensive product now that is what i understand so hello excuse that that is a bit of spam and so yeah i am a little bit stuck right now in that what is it that i am going to do in the market without special or increased marketable features i do not believe the product has a consumer demand i like the idea of the scroll there are so many people making these products at this price right now what are we going to do to make this one special and unique what is special and unique about a scroll i do not it is killed yeah i just see it as different i do not say it is specially i do not say it is special i say that it is different what i am looking for is marketing is give me something different give me a lower price give me a higher price give me some new technology do not give me the same thing that everybody else is putting out there on a shelf it is at the same price i need something to market about this thing we are a new firm i would say though that if we do make the decision to go with the cradle then we have that as well when we have something like the cradle or something give that is a marketing standard i need something to market to make this product unique right i think the 2 big points that we have so far are having the cradle and also having the actual design of the case itself having this like rubber shell maybe with a plastic interior having it look really nice and also be really durable okay just remember when i made up this report i did not have the information discussing here right yeah and so yeah when we have a cradle when we have some kind of design so what i am saying is from my perspective i do not have a product to market right now my personal preference is that we make some adjustment in the cost either lower or develop and integrate new technology that is the next step there is technology and then there is technology which we are moving into the next phase and so we are going to have some new technologies to enhance the marketability yeah again i am not sold on the product because we do not have a product in my opinion yet so i need a product i need a product to market and i just whatever products you guys put together we will find a way to market it that i am not concerned with so now if you give me a cut out of what everybody else has then i need to find a lower cost so our big questions here really are cradle or not cradle do we go basic or do we go for features does anybody really want to do anything with the scroll wheel or should we ditch that well my question is what would the scroll wheel do what does that do well that was in your presentation so what would you imagine doing what is the well it is the it is just another way to do the exact same thing that the buttons do okay okay now what i see with a scroll wheel is everybody has buttons so from a marketing standpoint i have another door to walk through when we have something that is unique yeah if it creates something more complex or more expensive then i do not know if that makes it a marketing necessity but again from a marketing perspective i want as much new and different about this thing as possible because it is a very competitive market what i understand about scroll wheels is they are quite expensive to make they are going to be more expensive but on the other hand i mean it i mean it is an alternative if you think that is going to sell some some you know if we are going to make up the extra cost by extra sales i think maybe it is worth it to do it but i mean i would just use if i was going to do this i would just use the scroll wheel for channels up and channels down i do not think volume or do you think volume would be i do not know i would bet 1st in volume maybe no we can do multiple scroll wheels but i like the idea of basically focusing the my personal preference focusing the product on the idea of the the case the the dock to put it in to charge it we can target like environmentally friendly ideas that sort of things it makes it easy to market it is easy to differentiate the product that is right i think so and if we keep the rest in a format that is durable because the whole product is going to need to be more durable that is because you are not going to be ditching it as often it is going to need to be more expensive because of the cradle so if we can market it in terms of that and i think we have got some exclusivity in it you know we have got something that nobody else has right now and that means we can make some adjustments in the retail or wholesale price if we need to and it also can create its own demand from its uniqueness so our big decision then is like how do we do like we have to decide on the details and we have to decide on well not exactly the details but do we have what type of casing i personally like what you were saying about the plastic with the rubber i am thinking yeah something like kind of almost like these pens you know where there is you have plastic bits and then it is not really rubber but just kind of like a fused the plastic with rubber on the outside okay just a very thin sort of sheet for a grip well no yeah maybe a bit more than is on here but just as a kind of an inspiration these pens i think are kind of okay so then if we do we want to do anything more basic with the more advanced with the user interface in terms of do we want to go for buttons or do we want if we are ditching the scroll fields do we want to go lcd do we want to give do you want to have anything else on it it is only a tv from my perspective i think lcd is a mistake because this is a universal remote and all you are doing doing i mean you are not going to get any information back from the television so the only information you can display on this remote is what channel you just sent it at last and there is just not a lot of information you know there it receives no information so i do not see any reason for having an lcd because it is an increased cost unless you can think of something interesting to do with it right now there is nothing coming out of the tv to receive so unless technology changes and information starts coming out of the a cable box or something there is no i do not see the i do not see the necessity of an lcd either do not see it okay so the question is now i guess we need to decide on web you guys basically have to now go and figure out the details of this thing so what we need to need to know in terms of marketing and project management are are there any other questions that we need to answer now before you guys can go and build this what overall things have we not decided on well we have to i think for me it is still not exactly clear exactly what the user interface is going to be there is a scroll wheel in or out what do you guys like in the user interface maybe in terms of marketing is that going to make enough of a difference to justify the cost it is the more uniqueness you can bring to the product the easier it is i believe for me to market again the push buttons i see are everywhere and so we can go with the same thing but we are going to be competing in a broader market than if we go with something unique and the other thing i thought about was you know do we go to something like this make a remote it does not look like a remote it is just another it is just a an idea and i do not know well i do not know about like the flip phone idea because i think as far as durability it is not a big well i mean what i see one of the things one of the things you brought up in an earlier presentation is you got children there is their stuff gets inside the circuitry they get dirty they get messy with drinks and stuff this and what i keep throwing out there i just keep throwing out ideas to try to make this thing look or act or in some way identify itself as unique or different but you guys are the ones that have to ultimately create the product within cost yeah and i guess the question that you are being asked right now is whether is the dock enough of a unique feature to be able to go out and sell that as a very different product or do we really need the scroll wheel as well 0 okay it comes at quite a cost yeah i think you got to get into cost effectiveness i think if you can have the base station with a locator i think those are 2 very strong features if that is something that can be integrated without a much of extra cost the locator is going to require a radio transmitter which will is that going to need a better chip as well we are probably going to have to go with it like a medium chip i would imagine but we will need a receiver an antenna integrated yeah so it is just i think that is it should be a really simple signal though so i know personally that would be a very attractive feature is to have a button i can push to find my remote control it is presumably going to need a little speaker on it or something like that as well to beep that is true yeah but i guess a little technical type of a little bit i guess a little tiny speaker is going to be quite cheap it is not going to need quality is it it will be really cheap or maybe you could have a smell a rama you know you push a button and it puts out a stink maybe not makes your living room more fresh yeah yeah yeah ok we are doing well for time here we have got about another 10 minutes i think that so the scroll wheel in or out my personal preference is out i do not think the cost is justified for a little bit more uniqueness when we already have that and i do not think it is obvious and natural how it would be used yeah i think it is not very usable and it will bring down the robustness of the whole thing yeah it breaks down easier for me i think the scroll wheel actually might not be so bad i do not know exactly what the increased cost is going to be but i think he does have a point it might push somebody over the edge when they are looking at our remote versus something else when they see this one has a scroll wheel to go up and down in the channels i think it might be kind of neat to be able to do it like that but then that surely depends a little on the tv because some tvs are quite slow at changing channels sure so if you have got a scroll here and you have to scroll it really really slowly just so that you are actually keeping in pace with the tv is ability to change channels or do you have to go through and you wait for it you scroll it a bunch of times and then you wait for it well i think what it would be is like this where it is maybe a digital wheel right where it is quantized into you know a certain 0 i see i see that is what you that was my intuition of what the scroll will be okay it is just it is basically it is just a look and feel thing it has the same exact functionality as 2 buttons i think there is you know that there are so many people today that are that are surfing or television surfers and i see the scroll as a as a great mechanism for surfing instead of one buttoned a but did you did you did did you did did yeah i really cool actually i really think that is a really cool thing for surfing now just just so you know though you did bring up a point which is very valid is a lot of tvs will not the tvs will not respond exactly the same some of them are going to be kind of slow switching so you may like queue up like 15 channel changes and it will be like flip flip flip well there is well not necessarily you could basically make it so that it all i mean it is just going to be sending a signal to the tv yeah so if you send about 5 flip channels if you do that it is going to flip once yeah it just might be frustrating where you can not make it go as fast as you want but i think once people get used to it i do like the idea of the scroll wheel though and if we are marketing it is a high niche product then we are going to be selling it to people who are buying good tvs as well yeah presumably yeah i think so i think so now the only thing on the interface side of it is that i see the dilemma but if we have the option of scrolling chick chick chick at any particular speed or the option of jumping direct okay so i can go presuming i have on my television something that tells me what channel i am on i can scroll direct from channel 5 to channel 32 shunk i know what because it is on a television the television tells me what channel it is on when i change it so i do not know that really that is that is going to be a problem because a television can go automatically from channel 5 to channel 32 with the push of a button okay so can can we can we create that kind of interface within a scroll system you understand what i am saying i think i know what you might be getting it 0 i see so if maybe if we had an lcd up the top that just had a number on it right or we could read it on the television what about this what about if you can program in your favorite channels into this scroll wheel and you can just like roll through your favorite channels that is quite cool you would need a display on the why it will tell you when you flip the channel the television can tell you can 0 yeah yeah no i see what you are talking about yeah that is kind of cool how would you program it though 0 you just it is one extra button you say program start and then type in because you still have the typing you know you will still have the keypad where you can type them in manually so program start one enter 5 enter 38 enter program end okay and yeah and that just basically flips between it and it will go it sends out 5 and then 36 and then one again yeah that is kind of cool i like that and again we have another great marketing tool we have about 3 we have 3 or 4 things here that is not going to be too expensive because that is going to be you are going to be able to nab that off of computer mouse manufacturers really you can basically come up with a partnership to be able to produce that quite cheaply i do not know and we maybe even have this as in house technology this may be something that is available through our own services but that is not going to be such a costly feature the problem we are going to have is making it robust well we also have to determine in some manner how to switch between modes between going through your favorites list and just hitting up one up to we go directional so if there is a button we go this we go this way for one we go this way for the other no because you want to be able to go up and down through the channels yeah people are going to have the favorite sort of whether they do that well then you just have a mode switch i think we will need a mode switch but then if we have a mode switch we are going to need some kind of indicator just the light behind the buttons the blacklight buttons maybe okay would that work is that nice okay we have 5 minutes so right details that we have talked about here are that we want a scroll wheel we want a mode indicator we want backlit buttons and if we are making backlit buttons period do we want that just for the mode indicator or maybe to indicate what button you are pressing at the time so that you know if it is actually pressed or not i have seen some remotes do that okay just so you know i think i mean it was my understanding that before we were going to stay in the mid market range it seems we are kind of approaching a higher end range i want to make sure everybody is okay with that you have acknowledged that we have more money for this yeah well we do not have it is not that we have more money we can push up the price that is what i mean we can increase the cost okay so i do not know i do not know what we are just want to make sure everybody is on board with it yeah so we really need to be sure as to what we can push the cost up to though we have not got to a stage where we are ready to pin down the price of components but i would say what sort of price are we looking to be able to sell something like that and what sort of price can we make it for well i think the design and technology has to come back and say okay to create this product we see it is going to cost us this much for this volume because we do have a volume target of 50000000 profit yeah no i think that is where we really should be more flexible than anything else because as we said in the last meeting our management is really looking for us to push our brand we are entering a new market here so i think the profit expectation for this one product is maybe not as important as being able to okay i am okay with that i guess what i just want to me the next step is for these guys to come in with the design proposal with the cost estimate attached and then we have to take this to the next level but what is our ballpark asked of what we would be able to sell something like that we have to find cost how much would you pay for with all these features how much would you pay if you went to the store and you were in the market to replace your tv remote how much would you pay for that well you have the thing who our target market is because i am not our target market market i am a student but on the other hand i would think with my project manager salary i would probably afford this yeah i could probably afford this maybe if i had a cool new tv and this was looking really slick and it had the dock and it had the scroll wheel which i think is a really cool idea that would sell me on it a little then maybe you know i do not think i would go over €100 certainly that would be way too much but the i would be happy paying over 40 for it i guess i would say 35 to 40 yeah i was going to say 35 to 50 okay 35 to €50 is a sales bracket okay because one of the things we are marketing about this product is is this is the last one you will ever need to buy for television it is one of the marketing features in this that is why the scroll needs to be really robust okay so we will come up with something between 35 and 50 that is rugged brother robust with scroll wheel with the new facilities of the scroll wheel like favorite stuff favorite channels with the cradle radio transmitters and the locator and backlit buttons and it is going to look sexy or not or not it might look like clay okay so you can mark it yeah that is easy that is not a that is a chat because we have about 67 features in that alone under the title of uniquenesses okay the next meeting starts in 30 minutes although does it it starts at 321 the next meeting so we have got more than 30 minutes we have got like 50 321 is the next meeting the next meeting is 321 yeah that is almost 50 minutes yeah that is they have changed the times from the presentation you guys can create a probably we will let you know when we are done if we can go earlier thanks chef okay so you guys will be getting your modeling done now yeah yes okay yeah i think pretty much everything is covered okay this one was quite easy could have been worse still always the optimist yes i am thanks guys thank you i do not have any emails this means i can go home we need to get out here 0 we got to leave maybe i just keep right leave the pen maybe i just keep right on walking to the bathroom 0 up on the mother load there is more than them and more these are better because they are not ours