we are so the meeting will have about the same format as the last time so switching over i have just left my 1st 2 screens i have mailed you the minutes of the last meeting just to save time okay cool and is there any questions you have that arised from last meeting that are particularly bothering you n no i do not think so no okay cool no then we shall start with a presentation from raj yeah hi me raj again in this meeting i i am going to discuss about the trend watching how these trends is going to affect our market potential and how important is this so we have to look on this 1st of all methodology the met methodology to find out the trend was incl was done in a way we have done a rec not only a recent remote control market survey but we also considered the latest fre fashion trends of the market because we think that this is also a factor which will affect our sales and profit so what are our findings in our in our findings we have seen that when we did our remote control market survey we found that people l people do have preference for tho fancy mobi f remote controls which look and feel very good rather than having a functional look and feel good so this sh this clearly indicates their preference for the design their outlook of the remote controls so we should take into we should consider this factor as the most important factor because this factor is twice as important the 2nd factor which is further ti twice the as important as the sec as the 3rd factor so this factor becomes the most important factor in our surv in our mark means in take in designing our rem remote controls the last one is the most important one is it no the 1st one is the the outlook of the mobile the it should have a fancy outlook 0 sorry okay the fancy design rather than just having a functional look and feel good it should have a fancy look and foo feel good okay the 2nd most important aspect is that remote control should be a technologically innovative we must have some technological advancement in the remote control tha rather than just putting it as it is as the other remo remote controls are so it should be technologically innovative like glow in the dark or speech recognition something like that so that indicates our technological advancement and the 3rd most important aspect in the ta to take into consideration is that it should be easy to use like it should not be too much co complicated there should not be too many buttons on this mobi remote control it should not be too complicated like this way and it should be and customers should be provided with manuals that is easy to understand in their local language something so that they could know how to use these remote controls when we did f fashions recent fashion our recent fashion update shows that sorry ah yeah i was just reading fruit and vegetables hard to know how we are going to incorporate that y yeah yeah we have to because d you can see how people have related their clothes shoes and everything with fruits and vegetables because the g world is now changing it is trend towards organic becoming more and more organic becoming yeah okay yeah we should make a big sponge lemon and then it would be it would be yellow yeah so yeah th that is very good it is yeah so something like that we we should do glow in the dark okay and people the f feel of the material is expected to be spongy rather than just having a plastic look hard look well that is good that is what we kind of predicted anyway yeah yeah so so that they could play with it while handi while handling it okay so that should also be taken into consideration okay so these are my views okay okay the spongy not real spongy so you can do you think like rubber would be good or does it really want to be like gel kind of stuff no it ca y a the rubber which is good for health and which is quite disposable that we can take into co yeah okay quite disposable okay cause we it should not be have any harm to the environment also because our company is very well for taking all these concerns into consideration 0 okay alright okay huh so we do not want to have any harm to the society so okay fashion cool kay so that is all fruit and veg well there you go just what i think of when i think of a remote control a remote control yeah and were there any factors that were not important in the survey that they said we do not want s we did not find out any such point or was it just okay yes there could be but we could not find out any so cool f what is it function f 8 yeah okay yeah no signal 0 no is that no it has got it has got it yeah yeah yeah excuse me yeah okay and then f 5 right yeah okay okay so the interface concept yeah the interface specification what people how they interact with it basically i think so the method we looked at existing designs what are the what is good about them what is bad about them i looked at their flaws so we are going to look at their flaws everything and what the survey told us and what we think would be good so a bit of imagination kay the findings i have got some pictures to show you as well either yeah okay so most remote controls use graphical interface where you have got s buttons and you point it rather than having the output as a a stream of text or something okay and we also found that there is inconsistent layout which makes it confusing so i think for our remote control there is some inconsistency already in ec existing in between remote controls but i think standard kind of shape and play and those kind of but buttons like the the top right for on and off or something i think people find that then it is easy to use right okay yeah and we have got some pictures of some new remote controls to show you do i press escape f 5 excellent no just escape or just escape okay should 0 i still have not got my glasses on yeah okay so these are the some of the pictures of existing ones wow i will just walk you through them this one is a voice recognition and that is the kind of idea we are going for kay looks pretty complicated there is an l c d thing which we thought could i thought could get a bit confusing and a bit expensive as well for us right okay this one is got a kind of scroll like a mouse which yeah like the middle button okay and but i am not exactly sure how you would use that like would the computer come ah it is kinda like scrolling right well if i s if i am thinking of the right one i have got the same thing in front of my monitor you scroll it and the when you reach the sort of menu item that you require you press the middle of the scroll huh that is like the l c d one is it right okay but the one below that has got like a little scroll function on the side but i presume that the functions must come up on the t v screen yeah presumably yeah i think that is what that is so these are just a few ideas again that is just quite boring shape gray looks quite space agey but too many buttons i think on that one yeah looks like looks like something out of a jet it looks threatening yeah it does look kind of dangerous it looks like yeah this one i thought was really cool it is w it has got the programmability function that we talked about you can put it in there it is for your kids and it is quite an organic shape and the little circle around there is pretty cool okay and that is really easy to use bright so i like this one lot for our design i think something like that would be good wow yeah i m i mean the one thing i think about about these ones is these kl secured areas of course yellow i have seen a lot of them with the the cover missing right yeah so like have it hinge rather than sort of clip on or whatever yeah that is true yeah so maybe that could be built into one of the things and it comes up on the t v or something and this one the over sized one i do not know about you but i think it is a bit too gimmicky yeah i do not think that will sell very well i mean is that not sort of to assist the blind or something is it i guess so i do not know i think that is a bit strange then d blind do not watch t v yeah exactly no they do they do they listen to it they do yeah yeah and this one is just pointing out i like some of these things the the raised symbols and everything but pointing out that this one the volume it is kind of pressing down but it would actually go up because of the shape right okay so that could that is a bit confusing but the buttons on this i think are it is just showing you how you can have different different buttons they do not have to be all the same so that is quite cool kay but people tend to recognize certain shapes to do certain things anyway do not they yeah exactly f 5 yes so there are some of the findings so we need to combine those ones and i have just got an e mail from our technical department saying that they have broken through with some new speech recognition software that you can program in brilliant that is handy yeah it is just in time very handy so i think maybe incorporating that in our design would be good it is you program it like you say record and then play and then okay record play machine and stuff like that so that is and it is much yeah so that is quite cool personal preferences just some imagination the raised symbols i thought were good the l c d it does look smart but i think maybe for our budget do you think that would be a bit too expensive to have the the l c d and the other stuff i think yeah and the speech recognition cause i think we are definitely going for the speech recognition are we but in our market survey we have seen that people are willing to pay more but they want the quality they want f fancy look they want some new design something new huh okay huh yeah but our budget we have yeah it is still it is still got to get within our 1250 you know yeah so even if we increase our cost little bit within some limits and we give something new technological advancement as well as new design with fancy outlook huh i think we will meet the requirements and we will be able to have a good sales in the market okay i am not sure if the if for €25 per €12 50 m manufacturing cost okay ben bana yeah i can not see tha although th i mean to be to be sure they have got i mean they are going crazy with the l c d technology now the l c d so that you have got your l c d t v s and everything so maybe the small yeah but i mean like i i the black and white i guess it just does not look funky enough no but i mean like even mobile phones or whatever have now have color l c d screens w i ju i mean i would not know about the costs of them yeah s huh but price price not withstanding is it too complicated is it going to be too much just overload 1250 and the i it will be easy because there will be on l c d s screen possibly yeah that is the thing because there will be different frent icons they can just click ok okay whatever they wa but but the thing is when you use a remote control you never look at it right yeah you are looking at the t v and and it is it just seems kind of like a a needless th yeah yeah that is true yeah and one of the survey findings was that they want it easy to use so i think i am not sure about the l c d right it is a it is great it is a good idea but for our budget and for the thing we are trying to go for eas easy to use it is not the thing we should go for i think child friendly i thought this was good as you pointed out the the bit it often goes missing especially with children but it is a good shape and the organic is kind of we could make a vegetabley kind of round shape i think yeah so which vegetable well i mean we could make a yeah yeah i know carrot well si since we are going for the the k the sort of company colors okay i think your lemon was not that far s and if it does not work you know we have just made a lemon the the lemon yeah well what are the options but we do not want it to be yeah the child friendly yeah easy to use it seems quite easy to use i like the d the different shapes of the buttons and stuff i think that is a good idea to go for i like i like the colorful buttons as well yeah and the mouse one i thought it was a good idea because people use mo mice mouses now with the scrolling thing yeah i mean we are marketing to sort of 25 to 35 so most people yeah will have come in contact with that kind of use s yeah so they would be able to use that as i said i think i i would presume it would come up on the screen yeah so there you go and that means tha that means you get to bump that bit to the t v maker so yeah 0 so that is the user interface kay design so okay i will take this out now then okay so there you go i guess there are a lot of options that we are going to have to choose from among yeah looks like it and i will i will give you the i guess technical considerations for those and i am going to use the whiteboard just cause we have not used it yeah i was just thinking the self same thing right so the way i am going to do this is we are going to take a look at some old remote controls see how they work reuse the the vital kind of essential pieces of it and then we will throw in our new innovations and keep it all within budget magic man so yeah looking inside a a very simple remote control this is what they sent me kay here is the competition i suppose you open it up there is a circuit board inside and there is a a chip a processor the t a 11835 which receives input from the buttons and ch so this is a standard off the shelf kind of a chip is it right it is very they are very cheap remote this remote costs nothing you know so that takes a signals from the buttons and translates it into a sequence of pulses that it then sends to the to the amplifier which is made of some transistors and amplifiers op amps and then that gets sent to the to the l e d light which i can kinda see is that little red light bulb at the end and that sends out the infrared light signal to the television right 0 here it is so this is kind of the the bear essentials that we need to have in our remote control because it it defines the okay so can we make them to pretty much any size we like or is there a minimum or r no i mean this is a very old one so now with the new technology this is a a minimally small and cheap thing to make they got to be almost a key ring right so this is what we need to have for certain okay so you know as we said we got the outer casing which we have to decide you know what is it going to be the board we have to use basically the same set up processor we will probably use the more advanced processor than they had amplifier and transmitter are all standard so for the casing this an e mail i got from our manufacturing team you know we have a bunch of options from wood titanium rubber plastic whatnot latex double curved curved so lots of choices what do we think kay or sponge i guess is not on there right well organic sponge well i mean like la latex has a kinda spongy feeling to it does not it i am not sure about the sponge yeah it is very elasticy for sure yeah yeah and that would k also give it kinda durability and yeah and ther that is also f sorta relatively cheap to cast yeah so so maybe s a sort of plastic initial plastic with a a latex kinda sheath okay so here are a a plastic latex i like the rubber the stress balls i think you know that could be a bit of a gimmick like it is good to hold and 0 right okay 0 right i do not know what that stuff is so something with give to it yeah yeah okay and that might be quite durable and easy to chuck around and and the color is yellow right yeah y yellow incorporated yeah or at least incorporating yeah yellow okay i mean i forgot i we are sort of i do not know what other standard silver kind of i think other parts or yeah the buttons w like cause there is going to be the the cover the the rubber or the plastic casing and then the buttons in probably 2 different colors or i if we are having buttons actually kay so yellow for the body and then what color for the buttons i don i quite like the multi colored buttons myself yeah so multi colored buttons you do have ones like play could be green or on and off is red and stuff like that yeah yeah or yeah a limit maybe even just a limited multi color so it it does not look too childish perhaps makes it easy to use yeah that is true because that blue one did look quite hardish okay yeah although i mean this also comes to shape as well i mean if we are going to make it a novel i mean double curved sounds good to me if we are talking about sorta ergonomic and easy use okay yeah a bit comfier you know yeah kay so the shape we want to go how exactly maybe double like an hour glass kind of figure is that what you are thinking of or just like a yeah it is yeah that that would be that is sort of comfortable to hold easy to hold so you do not drop it it is not yeah what about a banana we could make novelty remote controls yeah okay like we could have a big banana shaped remote control cause it is yellow fruit right well yeah i mean like yeah yeah and a lemon might be a little hard to grip yeah but then how would you point it ah yeah yeah how would you point it 0 i it does not matter which end you point i guess what we could have a little l e d s on each end yeah i appreciate this idea because then this this will help us in our advertisement also and we can relate with fruits and vegetables the people is choices they only cost pennies that what our data shows that so this w this w yeah y i am i am not sure about the banana idea huh so a spongy banana re yeah i mean that that th rubber banana okay does it does seem a bit again childish maybe yeah okay okay i think maybe just draw on the kind of fruit and vegetable shape and what else did you say about fashions what was trendy the fashion trend shows that fruits and vegetables like people now s see and sponginess and spongy yeah so maybe an an unidentifiable fruit or fiable fruit or vegetable like so it would have a stem perhaps and a spongy yeah yeah maybe yeah maybe a it would be s axially symmetric huh like what is what is that i do not even know the name of it some kind of you know where it is like looks like a little snowman kind of thing i do not know the name of that so it would look like this kinda yeah that is what i was thinking like a gourd almost or a squash of some sort yeah maybe that is what they are cause that you can hold it in like the bottom bit and yeah and it has a a clear top and bottom so y so you could say you know it transmits from this end yeah yeah why the hell not let us that will make us €50000000 i do not know what do you guy what do you think well i guess it is kind of dra you do not necessarily have to have it sort of clearly identified as a fruit just to have that kind of fruitish shape no yeah yeah yeah yeah then only we can relate it with something yeah we can relate it by advertising or yeah exactly okay so double curved single curved what do we feel yeah or we can do something we can design 23 shapes and we can have a public survey let the public choose what they want huh there is a good man okay there is a good idea okay okay i guess since you are the marketing guy yeah sure we will i will be happy to do that okay we could do that okay and buttons would did we say different shapes of buttons i l i su i mean for the specific functions you know up and down play stop okay so they have got i mean they have got standard sort of intuitive so buttons things that are always used okay just like that that is cool yeah i like it okay with the scroll wheel or no yeah what about the scroll wheel and speech recognition speech recognition i think so we need a microphone presumably okay i could put the microphone here okay there is the microphone yeah where should i put the microphone i mean ho h h wel are we sure that scroll wheel does give ease of use yeah i am not sure i mean those ideas i saw were just for inspiration i think glad we are not doing this for real yeah i can no i am not sure okay well we can do some user test with scroll wheels right i couldn yeah yeah okay and i think if this this new software for the sound recognition is the microphone yeah okay so should the microphone be just anywhere on it or i would put it sort of sub centrally so it is yeah yeah kay there is the mic so it can be sort of held and w we really need really going to need to hold it if it is going to be voice recognition that is cool n well we can whoops oops so let us not use the whiteboard any more yeah upsidaisy oops sorry okay and so what else was there the what about the glow in the dark thing the strip around it are we just going to leave that i s i still like it but that is me you still like it cause we have got the technological innovation with the speech recognition system right yes or maybe it is just going a bit too far i mean we are pushing it probably with funny fruit shapes cause it could yeah do not want to sort of overkill especially with yellow i dunno cause i mean like if we i mean how good is the speech recognition thing do we want to go for buttons at all do we want to just have a device that maybe sits and pretends it is a fruit then you put it in the fruit bowl they can work from a you do not have to hold it yeah you know and then you just tal i mean like everybody has got fruit bowl in front of the telly yeah i it could even encourage healthier habits for television watchers you know they have fruits all round them yeah yeah make them make them think of fruit yeah now just make sure they do not eat the remote yeah i mean some i l like think of a fruit that could sit sort of independently on its own like i dunno an apple yeah do we need buttons then it is just apple so sort of yellow apples though yeah i quite like the shape i quite like the design of that cause that could sit on its own and it is quite got a quite steady base yeah okay yeah that is good groovy okay but yeah and as we say we n we do not want to be too ridiculous with the fruit things you know yeah but yeah about the speech thing it does not have to be hand held or close it can sit at a distance and pick it up still yeah okay so i mean like you could actually yeah gives you the options or we can we can do one thing we can just have a remote control and casings of different different shapes different fruit shapes in such a way that a any casing can be could be fit into this mobile general piece so whatever people want like if somebody want it in banana shape we will put that casing onto that mobile phone okay it will look l yeah so a selection of casings yeah cause you said about disposable did not you in that w it kind of fi it fits with f fits with marketing s s sorry you said about disposable earli people want disposable things so we could do that like have a choice like if this is a like if this is a mobile phone we will design casing in such a way like half of we need not to have a full cover we will just have a half of cover okay yeah like like mobiles yeah if somebody wants it i in banana shape we will fit banana shape casing onto that so it will give a banana shape look yeah if somebody wanted in apple shape we will design that we will put we will put apple shape casing on that it will give apple shape look okay so in that way you can have any that means whatever you want without yeah okay we still need the buttons in the same places thought do not we yeah button will be on the upper side buttons will be the on the upper side you can standardize those i mean 0 that is the other side yeah buttons will be on the upper side lower side we will just put the casing 0 okay so half of that will be look the yeah not not the upper side 0 half a fruit 0 okay okay so from lower you can it means while you are holding of from this side you c you can have banana look or apple look whatever okay okay so in that way we need not to d have different different shape mobiles everything we will just design casings fruit shape okay yeah yeah i think tho i think if you are going to have a facia then you would want to have it so that it does go over the buttons and cause when if you think about it if they are wanting it cause they want to look at it if they are using it and what they want to look at is facing away from them it does not really you know cause that would be in the palm of their hand and they would not be able to see it yeah unless you have sort of you got the buttons options on one side and you get the facia on the other side with a microphone so that you can place it face down and you have got the facia and you can just talk at the maybe okay so so you have narrowed it down to half a dozen options yeah s i guess we decided on material right so that that spongy latex rubber everything feel yeah yeah and the colors we got down and the shape maybe we will just make it kinda mix and match type of shape or yeah yeah well because well i i am not sure if we should go so far in the whole fruit thing because i think we should maybe just take the inspiration from the fruit and because what yeah okay so we stick with what we have got there w i think wh wha would we are trying to get to 2535 year olds who want it quite trendy as well they said they wanted something that looks fancy and i think maybe fruit could be a bit of a too much of a gimmick but something ergonomically shaped and organic like good to hold based on fruits and natural things like that because al already we are going a bit gaudy with the yellow you know kay yeah i mean we could make it nice pale yellow well it is kind of got to be our company is yellow okay okay okay so again i mean like we could have i mean we could quite easily have the the main body be a different yeah maybe we could have that pale yellow and then an outside bit bright yellow with you said the logan the slogan color but have kinda going round yeah because i mean e even if i mean not necessarily that the the whole body has to be of the company color so you know blue and yellow tend to go to we well together yeah so you have the main body blue with the yellow logo and slogan running up one side of it kind of thing yeah yeah huh w sort of great as for the energy source you know almost every remote control uses just batteries but we do not have to be limited by that we can use a hand dynamo i do not know what that means we crank it it is i think it is basically the more you move i it it has got a wee thing inside that just kinda powers it right it is like those watches that you c so yeah this might be an idea for something that people really want to grab you can shake it if it is out of power 0 a d a dynamo yeah yeah yeah i like that yeah yeah like with those watches that you kind of twist yeah yeah that is quite cool okay so if it if it is not working i guess people is natural reaction anyway is to just shake the thing okay but you shake it and scream at it yeah but but do you think that it will be a good idea to use dynamo tha these type of cells yeah it is yeah because then people have to well like if the cell is out of bat yeah to mo yeah it does leave them with an obligation to especially if they want to use it sp specifically as voice activated yeah because most of the people yeah then if it is just sitting on the right yeah then they have to pick it up and then activate it and then yeah okay okay that is true okay right what are the other options there is solar power solar power will w also not be a good idea because then they have to keep m their mobiles outside in solar energy yeah yeah and the days when there is no sola sunlight yeah i am i am with raj on that i think you know okay so probably just yeah i have got i have got no i have got a north facing house there is not really ever sun coming in my window what we w yeah but w like just normal light i think we should a rechargeable battery will be a good idea 0 that is true they can they can recharge it i mean i w i w that idea that i thought just on the basis of like ridding them of batteries and that kind of bother is having a and we are a very environmentally friendly company are not we as well yeah having a rechargeable stand so that not only it doubles as a stand yeah yeah yeah but for using it as recharging it but also for using it as sound recognition yeah kay like like a hand like one of those portable phones kind of thing yeah that kind of thing yeah that is yeah exactly okay so a rechargeable battery yeah yeah okay rechargeable the user interface the buttons i guess we talked about this already what is chip on print what is sorry never mind th the the electronics basically the more features we add oops this one so the more features we add the fancier chips we need to buy and put in which adds to the cost as you can expect but i think we can keep it all under budget so yes so the speech thing you said our our techno our research and development department came up with some break through so just in time yeah and if we if we are just having buttons and the speech then we are getting our cheapest option of just in time chipping right right that is good woah yeah and keeping the l c d screen out okay we are we are kind of we are kind of excuse m i have just deleted that whole thing we are kind of running out of time so if you could was that you that was your bit is covered i just dele i just accidentally deleted what i was supposed to say next huh 0 yeah that was that was it excuse me bri yeah so control f 8 right 0 yeah yeah mine seems to have turned off i can not do anything and i just touch the pad you just touch the pad yeah no it is actually shut down no it is on but there is nothing on the screen okay now what we have our next meeting is in half an hour and what i would like you guys to do is work on giving me a model in clay try flipping the screen down kay 0 i get to do it too yeah cool it is you guys 0 neat yeah so you know i mean luckily we chose a nice simple shape yeah yeah yeah and further instructions will be sent by your personal coaches okay that is great okay save everything to the shared documents is that right yeah i hope i can recover this cause i have accidentally deleted it yeah which does not really help me much i think i have saved mine already yeah can you save that send that last one again please raj as i still can not find it on the yeah it was under a different name i will show you in shared documents okay working components 0 you did not get that no i will send new okay thank you i will put it in shared documents again yeah project project documents project documents sorry i put it in the shared documents right that is that is the that it goes there automatically if you put it in project documents yeah project documents is on the desktop right that is great but i cou can not open that because it w asks for some username or password 0 really i will show you these lapel mics are trouble ts 0 right i think hold on sorry yeah i do not know if y it it just ca it just came up on my on my agenda s presumably there is clay somewhere 4 yeah that is great whoops light light please light right there you go yeah th thank you yeah quite and we are using this our basic chip set so it is all good 0 sorry are we done with our meeting excuse me brian i think we are almost done yeah you have to keep your pen separate because i used your pen yeah 0 oops sorry man s okay still did not manage to get down all the last bits so we had rechargeable and apples kay so we came up with that that is okay what is supplements supplements see cool fun i should have something like that if i kn see i i knew that i should have sort of engineered it so we k ended up making a diffi difficult shape just for cruelty yeah star fruit i wonder if they mean like literally make it sort of buttons and everything so sh should no should we leave now brian 0 yeah we can do buttons or we are going to discuss something no i think that is us our discussion over unless anybody has got questions or confusions cause i am confused no i am good yeah huh okay excuse me we will probably get questionnaire in a minute it is a sorry thank you yeah there we go warning finish meeting now so i rounded it up far too fast where are we going my documents that is not what i want my project documents there we go
every time we need to get hard right i am attached i believe we are so at the meeting we will have about the same format as the last time so there is much switching over i have just left my 1st 2 screens out i have mailed you the minutes of the last meeting just a safe time okay cool and is there any questions you have that arise from the last meeting that particularly bothering you no i did not think so okay cool then we shall start with a presentation from maraj yeah hi mirage again in this meeting i am going to discuss for the trend watching how this trend is going to affect our market potential and how important is this important is this so we have to look on this 1st of all methodology the methodology to find out the trend was in a way we have done in a way we have done a recent not only recent remote control market survey but we also considered the latest fashion trends of the market because we think that this is also a factor which will affect our sales and profit so what are our findings in our in our findings we have seen that when we did our remote control market survey we found that people people do have preference for the fancy mobile of remote controls which look and feel very good rather than having a functional look and feel good so this this clearly indicates their preference for the design their outlook of the remote controls so we should take into we should consider this factor as the most important factor because this factor is twice as important the 2nd factor which is further twice as important as the 3rd factor so this factor becomes the most important factor in our service in our mark means intake and designing our remote controls the last one is most important one no the 1st one is the the outlook of the mobile it should have a fancy outlook fancy design rather than just having a functional look and feel good it should have a fancy look and feel good the 2nd most important aspect is that remote control should be a technologically innovative we must have some technological advancement in the remote control rather than just putting it as it is as the other remote controls are so it should be technologically innovative like global in the dark or speech recognition or something like that so that indicates our technological advancement and the 3rd most important aspect in the to take into consideration is that it should be easy to use like it should not be too much complicated there should not be too many buttons on this mobile remote control it should not be too complicated and like this way and it should be and customers should be provided with manuals that is easy to understand in their local language something so that they could know how to use these remote controls when we did fashion is recent fashion our recent fashion update shows that sorry i am just reading fruit and vegetables i do not know how we are going to incorporate that yeah yeah we have to because you can see how people have related their clothes shoes and furniture everything with fruits and vegetables because the world is now changing its trend towards organic becoming more and more organic should a big sponge lemon yeah so that is very good so something like that we should do okay and people the feel of the material is expected to be spongy rather than just having a plastic look hard look well that is good that is what we kind of predict so that they could play with it while handling it so that should also be taken into consideration so these are my views okay the spongy not real spongy you can do you think like rubber would be good or does it really want to be gel the rubber which is good for health and which is quite disposable that we can take into yeah because it should not we have any harm to the environment harm to the environment also because our company is very well reupted for taking all these concerns into consideration so we do not want to have any harm to the society okay so that is all pretty vague there you go what i think of when i think of a remote control yeah next to you are there any factors that were not important in the survey that they said we do not want we did not find out any such point yes there could be but we could not find out any cool so what is it functionary yeah okay yeah you said the s too no your signal no no yes is that under yeah yeah yeah yeah okay and then f 5 right okay so the interface concept yeah the interface specification what people how they interact with it basically i think so the method we looked at existing designs what is good about them and what is bad about them and looked at their floors we are going to look at their floors and everything and what the survey told us and what we think would be good so a bit of imagination the findings i have got some pictures to show you it is the rocket yeah okay so most remote controls use graphical interface where you have got buttons and you point it rather than having the output as a stream of text or something and it also found that there is inconsistence layout which makes it confusing so i think there are remote control there is some inconsistency already in the existing between remote controls but i think the standard kind of shape and play and those kind of buttons like the top right for on and off or something i think you find that important because then it is easy to use and we have got some pictures of some new remote controls to show you do i press escape f 5 and i will just escape escape okay yeah okay so these are some of the pictures of existing ones i will just talk you through them this one is voice recognition and that is the kind of idea we are going for there is an lcd thing which we thought could get a bit confusing a bit expensive as well for us this one has got a kind of scroll like a mouse like the middle button yeah but i am not exactly sure how you would use that it is kind of like scroll if i am thinking of the right one i have got the same thing in front of my monitor you scroll it and then when you reach the sort of menu item that you require you press the middle that is like the lcd one is it but the one below that it has got like a little scroll function on the side but i presume that the functions must come up on the tv screen yeah i think that is what that is so these are just a few ideas again that is just quite boring shape gray looks quite space age but too many buttons i think on that one directly looks like something yeah it does look kind of dangerous this one i thought was really cool it is we have got the programmability function that we talked about you can put it in there it is few kids and it is quite an organic shape and the little circle around there is pretty cool and that is really easy to use bright so i like this one a lot for our design i think something like that would be good yeah i mean the one thing i think about about these ones is these secured areas i have seen a lot of them with the cover missing right yeah have it hinge rather than yeah that is true yeah so maybe that could be built into one thing and it comes up on the tv or something and this one the oversized one i do not know about you but i think it is a bit too gimmicky i do not think that will sell very well is that not sort of to assist the blind or something is it i guess so i do not know i think that is a bit blind do not watch tv yeah exactly they do they listen to it yeah and this one is just pointing out i like some of these things the raised symbols and everything but it is pointing out that this one the volume it is kind of pressing down but it would actually go up because of the shape so that is a bit confusing but the buttons on this i think is just showing you how you can have different buttons i do not have to be all the same so that is quite cool people tend to recognize certain shapes to do certain things yeah exactly so there was some of the findings so we need to combine those ones and i have just got an email from our technical department saying that they have broken through with some new speech recognition software that you can program in yeah it is just in time handy so i think maybe incorporating that in our design would be good you program it like you say record and then play and then record playing and stuff like that so that is and it is much yeah so that is quite cool personal preferences just some imagination the raised symbols i thought were good the lcd it does look smart but i think maybe for our budget do you think that would be a bit too expensive to have the lcd and the other stuff and the speech recognition because i think we are definitely going for the speech recognition but in our market survey we have seen that people are willing to pay more but they want the quality they want fancy look they want some new design something new yeah so even if we increase our cost a little bit within some limits and we give something new technological advancement as well as new design with fancy outlook i think we will meet the requirements and we will be able to have a good sales in the market i am not sure if €25 €12 50 manufacturing cost of the thing that might i can not see although i mean to be sure they have got i mean they are going crazy with lcd technology now so that you have got your lcd tvs and everything so maybe the small but i mean like the black and white i guess it just does not look funky now but i mean like even mobile phones or whatever have now have color lcd screens yeah i mean i would know about the cost of them but price notwithstanding is it too complicated is it going to be too much just overload yeah that is the thing it will be easy because there will be on lcd screen there will be different different icons they can just click okay whatever they want when you use remote control you never look at it right yeah you are looking at the tv that is true yeah and it is it just seems kind of like a and one of the survey findings was that they want it easy to use so i think i am not sure about the lcd it is a great it is a good idea but for our budget and for the thing we are trying to go for easy to use it is not the thing we should go for i think child friends but i thought this was good as you pointed out the bit it often goes missing especially with children but it is a good shape and the organic is kind of we could make a vegetabley kind of round shape i think so which vegetable yeah i know carrot since we are going for the the sort of company colors i think your lemon was not it yeah and if it does not work you know we do not want to be yeah the child friend easy to use it seems quite easy to use i like the different shapes of the buttons and stuff i think that is a good idea to go for i like the colorful buttons as well and the mouse one i thought it was a good idea because people use mouse is now with this scrolling thing i mean we are marketing to sort of 55 to 35 so most people will have common contact with that kind of use so they would be able to use that as i said i presume it would come up on the screen yeah so there you go that means you get to bump that bit to the tv makers yeah so that is the user interface it is the line okay i will take this out now then there you go so i guess there are a lot of options that we are going to have options that we are going to have to choose from among yeah looks like it i will give you the i guess technical considerations for those i do not know i am going to use a whiteboard just because we have not used it yeah i was just thinking of the self so the way i am going to do this is we are going to take a look at some old remote controls see how they work we use the vital kind of essential pieces of it and then we will throw in our new innovations and keep it all in budget so looking inside a very simple remote control is what they sent me okay here is the competition i suppose you open it up there is a circuit board inside and there is a chip the poster the ta 11835 which receives input from the buttons this is a standard off the shelf kind of a chip is it right they are very cheap but this would not cost nothing you know so that takes the signals from the buttons and translates it into a sequence of pulses that it then sends to the amplifier which is made of some transistors and amplifiers upamplifers up amps and then that gets sent to the led light which i can kind of see is that little red light bulb the end and that sends out the infrared light signal to the television there it is so this is kind of the the bare essentials that we need to have in our remote control it defines so can we make them to pretty much any size we like or is there a minimum no i mean this is very old one so now i mean this is very old and so now with the new technology this is a minimum small and cheap almost a key thing right so this is what we need to have for certain so as i said we have got the outer casing which we have to decide you know it is going to be the board we have to use basically the same setup processor we will probably use a more advanced processor than they had amplifier and transmitter are all standard so for the casing this is an email i got from our manufacturing team you know we have a bunch of options from wood titanium rubber plastic whatnot latex double curve curve so lots of choices what do you think or sponge i guess is it on there well i mean latex has a kind of spongy feel to it does not it yeah it is very elastic for sure yeah and that would also give it kind of durability and and it is also to relatively cheap to cast some of base a sort of plastic initial plastic with a latex kind of sheath okay so i hear a plastic latex i like the rubber the stress balls i think you know that could be a bit of a gimmick like it is good to hold and so something would give to it yeah okay and that might be quite durable and easy to chuck around the color is yellow right yeah or at least incorporate yellow incorporated yeah okay i mean if we are going so i do not know what other i think standard silver kind of other parts or yeah the buttons like because there is going to be the cover the rubber or the plastic casing and then the buttons and probably 2 different colors or if we are having buttons actually so yellow body and then what color for the buttons i quite like the multicolored buttons yeah so multi colored buttons you do have ones like playing could be green or on and off as reds and stuff like that yeah or yeah i remember you can just a limited multicolour so it does not look too childish yeah that is true because that blue one did look yeah although i mean this also comes to shape as well i mean if we are going to make it a novel i mean double curve sounds good to me if we are talking about it is ergonomic and easy use yeah it would be comfier you know yeah okay so the shape we want to go how exactly maybe like an hourglass kind of figure is that what you are thinking of or just like it that be that is sort of comfortable to hold easy to hold so you do not drop it what about a banana we could make novelty remote controls well yeah i mean like like we could have a big banana shaped remote control because it is yellow yeah yeah yeah and a lemon might be a little hard to print it yeah how would you point it it does not matter which end you point it could have a little leds in each end it would cost it yeah i appreciate this idea because then this then this will help us in our advertisement also and we can relate it with fruits and vegetables the people is choices that whatever data shows that so this what you are sure about the banana idea so spongy rubber banana i mean it does seem a bit again childish yeah i think maybe just draw on the kind of fruit and vegetables shape and what else did you say about fashions what was the trend the fashion trend shows that fruits and vegetables like people now and spongy yeah yeah so it has a stem perhaps maybe yeah it would be actually symmetric what is that i do not even know the name of it some kind of you know what it is like looks like a little snowman kind of thing i do not know the name of that so it look like this kind of yeah that is what i was thinking like a gourd yeah maybe that is a bit 0 god because that you can hold it in like the bottom bit and and it has a clear top and bottom so it could say you know it transmits from this end i do not know that will make us 50000000 what do you think  well i guess it is kind of you do not necessarily have to have it sort of clearly identified as a fruit no kind of fructish shape yeah yeah then only we can relate it yeah it by advertising yeah exactly so double curved single curve or we can do something we can design 23 shapes and we can have a public survey let the public choose what they want that is a good line that is a good idea okay okay i guess since you are the marketing guy yeah sure i will be happy to do that okay i can do that and buttons did we say different shapes or buttons i mean for the specific functions you know up and down play stop they have got i mean they have got standard sort of intuitive things that are always used just like that yeah that is cool i like it with the scroll wheel or no yeah what about the scroll wheel speech recognition i think so we need a microphone presumably i could put the microphone yeah there is the microphone yeah i mean are we sure that scroll wheel does give ease of use yeah i am not sure i mean those ideas i saw were just for inspiration i think yeah i can no i am not sure okay well we can do some user tests with scroll wheel yeah yeah and i think if this new software for the sound recognition is then keep in the microphone so should the microphone be just anywhere on it i would put it sort of sub centrally so it is yeah yeah so it can be sort of held and i do not know we are really going to need to hold it if it is if it is going to be voice recognition no well we can oops  so let us not use the whiteboard anymore yeah yeah   oops daisy i am sorry and so what else was that the what about the glow and the dark thing the strip around it are we just going to leave that i still like it i still like it but that is me because we have got the technological innovation with the speech recognition yeah so maybe it is just going a bit too far i mean we are pushing it probably with funny fruit shapes yeah i do not want to sort of walk in yellow i do know because i mean like if we are i mean how good is the speech recognition thing do we want to go for buttons at all they want to just have a device that maybe sits and pretends it is a fruit so you put in the fruit bowl yeah they can work from a you do not have to hold them everybody has got fruit bowl in front of the telly  it could even encourage healthier habits for television watchers yeah yeah make them think of them of fruit yeah yeah make sure they do not eat the amount i mean yeah do we need them i mean like think of a fruit that could sit sort of independently on its own like i do not know an apple it is just apples sort of yellow apples though i quite like the design of that because that could sit on its own and it is quite got a quite steady base groovy and as we say we do not want to be too ridiculous with the fruit things yeah about the speech thing it does not have to be handheld of course they can set a distance yeah so i mean like you could actually yeah or we can we can do one thing we can just have a remote control and casings of different different shapes different fruit shapes in such a way that any casing can be could be fit into this mobile general piece so whatever people want like if somebody want it in banana shape we will put that casing onto that mobile phone okay it will look and yeah you said about disposable sorry you said about disposable people want disposable things so like if this is a like if this is a mobile phone we will design casing in such a way like half of we need not to have a full cover we will just have a half of cover okay if somebody wants it in banana shape we will fit banana shape casing onto that so it will give a banana shape look if somebody wanted in apple shape we will design that he will put we will put apple shape casing on that it will give apple shape look so in that way you can have any means whatever you want okay without yeah need the buttons in the same place yeah button will be on the upper side buttons will be on the upper side 0 that is the other side buttons will be on the upper side lower side we will just put the casing so half of that will be looked at the upper side so from lower you can it means while you are holding from this side you can you can have banana look or apple look whatever so in that way we need not to have different different shape mobiles everything we will just design casing fruit shape i think if you are going to have a fascia then you want to have it so that it does go over the buttons because i mean if you think about it if they are wanting it because they want to look at it if they are using it and what they want to look at it and what they want cat is facing away from them it does not really you know because that would be in the palm of their hand and you would not be able to see it unless you have sort of you have got the buttons option on one side and you have got the fascia on the other side with the microphone so you can place it face down and you have got the fascia and you can just talk at the mabie okay so so so you have narrowed it down to half a dozen options yeah i guess we decide on the material right so that is spongy latex rubber everything and the colors we got down yeah the shape maybe we will just make it kind of mix and match type of shape well because well i am not sure if we should go so far in the whole fruit thing because i think we should maybe just take the inspiration from the fruit okay so we stick with what we have got there yeah i think we are trying to get to 25 35 year olds want it quite trendy as well they said they want it something that looks fancy and i think maybe fruit could be a bit too much of a gimmick but something ergonomically shaped and organic like good to hold based on fruits and natural things like that okay because already we are going a bit gaudy with the yellow you know i mean we could make it a nice pale yellow well it is kind of got to be our company is yellow okay so again i mean like we could have i mean we could quite easily have the main body be a different yeah maybe we could have that pale yellow and then an outside bit bright yellow which you said the slogan kind of going round yeah because i mean even i mean not necessarily that the the whole body has to be of the company colors so you know blue and yellow tend to go to well well together well together so you have the main body blue with the yellow logo and slogan running up one side of it kind of thing huh sort of as for the energy source you know almost every remote control is just batteries but we do not have to be limited by that we can use a hand dynamo i do not know it is i think it is basically the more you move it it has got a wee thing inside that just kind of powers it yeah so this might be a dynamo yeah yeah like with those watches that you yeah it is quite cool it is not working i guess people is but but do you think that it will be a good idea to use dynamo these type of cells because then people have to like if this cell is out does leave them an obligation to yeah to especially if they want to use it yeah specifically as voice activated yeah because most of the people have to pick it up and then activate yeah yeah okay that is true right what are the other options there is solar power solar power will also not be a good idea because then they have to keep their mobiles outside in solar energy and the days when there is no solar sunlight i am with raj on that i think but we have got north facing house it is not yeah i think we should rechargeable battery will be a good idea they can i mean they can recharge it idea that i thought just on the basis of like ridding them of batteries and that kind of ballad and we are very environmentally friendly company having a rechargeable stand so that not only it doubles as a stand but for using it as recharging it but also for using it as sound recognition like like a hand like one of those portable phones yeah exactly so a rechargeable battery yeah okay the user interface the buttons i guess we talked about this right what is chip on print sorry never mind yeah the electronics basically the more features we add so the more features we add the fancier chips we need to buy and put in which adds to the cost as you can expect but i think we can keep it all under budget so yeah so the speech thing you said our technology our research and development department came up with some breakthrough so just in time if we are just having buttons and the speech then we are getting our cheapest option of chipping right right that is good 0 okay we are kind of i have just deleted that whole thing we are kind of running at time so if you could was that you you that was your bits covered off i just accidentally deleted what i was supposed to say next excuse me yeah so i am sure that thing yeah mine seems to have turned off i can not do anything i just touch the pad it is just dead to bed no it is actually shut down it is on but there is not okay now what we have our next meeting is in half an hour and what i would like you guys to do is work on giving me a model in clay 0 0 i get to do it too yeah cool yeah so you know i mean luckily we chose a nice simple shape yeah and further instructions will be sent by your personal coaches okay that is great save everything to the shared documents 0 yeah i hope i can recover this because of that is we deleted it which does not really help me much i think i have saved mine already yeah can you save that can you send that last one again please raj i still can not find it on there it was under different name i will show you in shared documents ok working components but you did not get that no i will send it ok thank you i will put it in share documents again yeah project document project documents sorry i put it in the chair documents all right that is actually that it goes there automatically if you put it in project documents project documents is on the desktop right that is great but i can not open that because it asked for some username or password 0 really yeah i will show you all right i think hold on good yeah i do not know if you it just came up on my agenda presumably there is clay somewhere   yeah that is good  yeah that is good oops light please light right there you go yeah thank you yeah quite we are using the sort of basic chipset so it is all good 0 sorry are we done with our meeting excuse me brian you have to keep your pen separate because i used your pen 0 oops sorry man okay still did not manage to get down all the last bits so we had rechargeable and 0 balls okay so we came up there it is okay supplements see cool fun i should have got some of that i should have sort of engineered it so we ended up making a difficult shape just for cruelty yeah starfruit i mean like literally make it sort of buttons and everything no should we leave well yeah we can do buttons we are going to discuss something no i think that is our discussion over unless anybody is going to do something over unless anybody has got questions confusions because i am confused we will probably get a question here in a minute it is a sorry thank you yeah yeah there we go warning finish meeting there i rounded up fucking fast where do we going my documents is not what i want my project documents there we go