that should hopefully do the trick kay sorry about the small delay falling a little bit behind schedule and that is 1525 okay so just to try and roughly go over what we agreed in the last one we are going to go for something how was it the new black i believe something that looks good cause that seems to be in preference to actual functionality in the end though we should never avoid functionality of course many of our components are going to be standard off the shelf but it seemed like we were going to require at least an advanced chip and we were still very much for the idea of using an l c d display other things were we were hoping to use rubber most likely going to be double curved etcetera okay so due to your hard work we might as well let the 2 designers go 1st and show us the prototype okay it is a quite how the best way to do this is i am not sure but i think if we both step up and outline our ideas okay now do doing the prototype gave us a bit more insight into the ergonomics of the design for one thing it turned out that the only point at which it needs to be articulated for handedness is is h i is down here for the l e d as it turned out the whole thing transfers from the right to left hand fairly well from the point of view of operating the function buttons and joystick though it might be an idea to be able to a adjust the positions for the base of the joystick just a little bit for okay ju just a thought you could simply have a slightly ovoid shaped joystick that could then just be turn twisted round so that the sticky so that the bit that sticks out a bit more is on one side or the other but as you as you see with the with holding it in the left hand the l the l c d is nowhere useful so that would need to be articulated if we are going to retain ergonomic design now i i got your note about keeping the cost down i am afraid yeah yeah we will go into that a bit more but please go on this design could be done with with plastic casing though i would recommend around the grip part here in the middle having maybe just a rubber grip over that which would allow for a slightly more sort of bio morphic form and a bit more ergonomic as well as for the as for the single curve well this edge and this edge like i say it would be nice to have some curvature to it but it is not absolutely necessary really the curve that is most needed is the underside so that the jo so that the joystick rests over the the edge of the hand like this and you have the transmitter here and a wee speaker for the for the for the fi for the remote control finder so any further comments obviously it is going to be bulkier than how it looks because it is going to be flat on one side so the l c d will be s sticking down like this will not it yeah cause it you can not get it curved because of costs yeah i mean the yeah and it is plastic as well so it will not be as comfortable on the hand yeah i mean with the with the rubber design it could i you know it could pretty much mold very much to the to the user is hand one nice wee feature if we could if we could still do the rubber i though of was to have the rubber extend beyond the end of the of the rigid substructure so it has a wee sort of tail that you just drape over your wrist so it stays in position nicely lovely yeah okay yeah great right yeah i have got a if you load up my evaluation document yeah okay okay excellent work evaluation basic point have a list of criteria that we need to rate the prototype by then we will it is a 7 s 7 7 step kinda evaluation process so not 7 steps 7 scale so after we have finished doing all the ratings for each criteria we average that and that will give us some type of confidence in our prototype and the criteria based on real reactions kinda goals and policies marketing strategies and also those i put together from the user requirements phase kay if you flip the so those are the criteria and perhaps i could have put em a bit better but you notice a few things that we have totally abandoned which means that the product will score very badly on some of those points put it mildly so we have true one t 780 4th okay so we have to go through each point if we imagine it is actually straight and just give it a a score so how well would you say the prototype is how well have we realized the dream of being able to stop remotes from from being lost or to be able to find them once they are lost i mean is the homing thing still the locator is that still yeah that is still part of the design sure and adam we can keep that in yeah i believe so so i mean i do not think anybody could actually stop a remote being lost cause that would mean doing something about the human element okay sure but i would like to think that we have done something about finding the damn thing once we have t sure and making it a bright color helps with the personally i would have gone for purple bright color so we still have that noise thing yeah os on a scale of one to 7 how would you guys rate it for finding finding it once it is lost i would say number one number one one yeah okay number number one for the 1st criteria i think w if it was just the sounder then th i mean something i have found with w w with say tr trying to find a cordless phone or a m mobile you can hear it but you can not quite pin it dow pin down where it is yeah you can tell what room the mobile is what about what if the the volume on the t v is turned up massively and you just want to turn down the volume can not find remote bu suppose you have to go to the t v and do it manually yeah yeah yeah like y you would not hear the speaker just before we go through all of the steps here well what we will do is you want to say something if we can look at the criteria you are going to evaluate and then we will come back to the product evaluation if that is alright that is fine yeah is that 0 that is that is fine so is there anything here that you that you wanted to cover as in the criteria that you have covered and then we will come back pretty much promptly to this what do you mean cr is there anything i want to i is there any of these criteria that need any explaining or is there anything that yous thought tha really would stand out compared to the others a few something i neglected from my initial research is that real reactions has a a goal strategy that all of the products be inspired by material fashion and clothing fashion that is why fruit and veg being popular in the home and in clothing was important and they want all their products to be somehow inspired by current trends in fashion so they say we put the fashion in electronics well they really mean it they they are very big on fashion so okay that is this bit right here and this bit is this one easy to use for visitors or for anybody i guess it is just the same as saying easy to use interface so it is kinda condensed into one and we can come back to it you said so okay no and which we will do very very shortly okay slight problem we had was that we have an amazing €4 over budget for what we were hoping to do most of it stems from the use of the l c d which i think in the end accounted for about half of our expenditure because of course we required a chip as well the only way to get this down was either to ditch the a l c d at which point we have removed a large part of how we were going to interface require more buttons etcetera or what we did was that we we as in i as i was quickly going over it was altering the actual structure changing it to plastic and a solid unit with a single curve design would allow us to come back into the proposed costs and we are just scraping it in we have got 2 of a euro left over there so we are just managing it really even then as well there was no criteria technically defined for a joystick so i have used what i think is appropriate with any luck that will not mean that we have incurred more cost than we can actually afford to it blows a lot of our really good ideas kind of slightly to one side for example the possibility of having a u s b connection is definitely not viable now different languages that should still be viable we have got an advanced chip we have got the use of the l c d so being able to communicate in multiple languages is still very much a possibility yeah but what is something we need to decide on is how we are going to go from here we do need to try and come up with an idea which could be continued with other people if need be we can i can bring the excel up sheet up and show you if you wish i really think as m much as it pains me is that we might have to go with plastic and some kind of solid design possibly meaning that the l c d would not be in this perfect place it might be s stuck like slightly between what would be good for left handed and what would be good for a right handed person i suppose 01 thing that could be done is h is have it circular and have it s so that the the pink actually goes a bit over the pinkie finger okay so that th it very much is about making concessions unfortunately do you have any data on how much different prints cost i mean can you get the entire thing printed with a design b b b da is you mean on the plastic or let us have a look you now have as much information as i do yeah yeah so as you can see here for example the battery really not very little choice in that one we have gone for one of the cheaper options as well unfortunately we require the advanced chip if we are going to do what we are needing to i have said single curved we really do need it to be that way for the ergonomics of it plastic for some reason incurs no cost which i have had to very much make advantage of despite the fact that rubber is only got a value of €2 per unit problem comes here as you can see in the interface if i have read this thing correctly then we can save 5 of a euro here in that it is not per push button that might make sense because then a numeric keypad would come in at what €45 which is an awful lot so that could well be wrong even if we save 5 there it would just mean that we are most likely placing it in actually just gaining a color for the unit which has had to be put to one side as you can see the use of an l c display advanced chip and what would determine the scroll wheel here as well because it is an integrated scroll scroll wheel push button that was not quite what i think they had in mind with a joystick why would why would that be more expensive than an individual push button and scroll wheel together that is quite significantly expensive i that is something you will have to take up with the bean counters yeah as you can see i mean that is taken up well over half of the price yeah so i am very much open to suggestions of where we go but because we need to shed what was €4 off of the the price of for what we really desired this one comes in under price as you can see but this was the one that sacrificed the material for the case and for the actual case design we do not even have speakers here the like we what about speakers and transmitters and stuff like that have we factored that in no we have not not transmitter receiver speakers plus the extra device itself that is going to be on a t v is that going to be a button or that will it literally would just be a button yeah that is too expensive is not it we might have to it looks like almost nothing 0 good call i missed that i i mean it is not on here but that is a very valid point did they s do we have to use an advanced chip for the l c d yeah okay well that is yeah so if we are going to go with the l c display then that is what is a hand dyna dynamo you have to wind it up i believe so yeah that would probably not be in keeping with the the fashion statement and such yeah technology fashion yeah okay so basically the only new thing is the l c d on the remote now being manipulated by the joystick yeah 0 and joystick yeah which i am defining as scroll wheel and we could not replace the joystick right because we would need 4 extra buttons to replace it up down left and right and that would be more expensive than a but is a scroll wheel not just back and forward yeah it is just because there was no actual definition for what a joystick might be that that is what i have labeled it for the purposes of this evaluation so the l c d basically is the big selling point of if we remove the l c display we could save ourselves the remote a fair amount which you could but that is what makes it original though is not it yeah i think if we remove the the l c display then there was absolutely no point to any of these meetings and we just we could just put our branding on any other remote control yeah yeah k it is a shame we should possibly have if we could have increased the price we could have manufactured that and we could have got something far closer to what we were hoping to does this does this bear in mind that i mean it is a bit ridiculous that they are going to charge us what is it like this much money for 3000000 if we are going to buy 3000000 components you know again you will have to argue with the accountants on that one but for the purposes of this meeting i am we are going to have to stick with these figures kay so i would say that it would seem like the general opinion is we are going to keep the l c display cause it is about what really separates us i think so despite the cost it is going to incur are people maybe not happy with but are willing to go ahead with this in going for a plastic solid case to keep the l c d yeah i mean one thing i mean ho how much extra would it be to to keep i mean keep the the articulation it is hard to tell i would say that you are at least going to take double curved and even then i am not quite sure if that is incorporating the idea of articulation this is what i am wondering yeah 0 no i think i i it d that it need not require it to be double curved it can be s yeah it can still be single curved but it is it is just it is just it is just that the case would come in t would be made in 2 parts and then joined together with an articulation you just single curved with articulation could we could we not get rid of the curvy the curvous the curvaceousness and focus on the menu being the best interface cause like we do we have re restrictions on software that is what we need for the joystick i think though 0 but there has to be yeah i mean and i mean the i mean if you look if you look closer at the at the prototype here the lines here along the grip are actually quite straight i mean yeah on the on the l c d i mean although we have done it with a curve it could just as easily be done without curves but the curves all 0 over hand is it the curve that is really needed is up here joystick to put to keep the joystick in a good ergonomic position for it to have it rest on the top of the hand okay sure okay my bad we would not actually save a lot by reducing it anyway so i mean for the purposes of this meeting maybe we can state that single curve still allows articulation unless we hear otherwise we could go ahead with that proposal so i think the product is not going to perform so well for my criteria which is what we can get onto now as long as so are we going to say w we have to keep an eye on the time as well but we are going to say single curved design 0 wait a minute sample speaker what is a sample speaker is that somewhat similar to what we want it could well be but at a cost of no that is that voice response thing that we got the email about costs 4 yeah but i thought it was just completely pointless you got a email about voice response yeah i did not so alright b i basically it was saying that our labs had come up with a chip that you could you know say hello to and it would say hello back in a friendly female voice okay yeah we will definitely will not go with that one we will not go with that one did you say i mean i we yeah that is voice recognition so okay okay so okay yeah battery definitely so it looks like we are going to get rid of the whole loca locator thing it looks like it unless we can manage to put it in under 2 yeah okay okay maybe even slight well 0 yeah pretty much 2 i would say so we will leave that one for now we will just have are we going for a special color at all it is a case of i am slightly unsure one5 of a euro for one push button does not sound quite right so maybe it is a case of a push button is maybe one or more well i was for a case at which point if or had you already incorporated that 0 special color for the case well you got 5 there it is literally a case of whether or not this is correct i am not quite sure if they are i do not think they mean 5 per button okay well l let us say that and then we can have our special colored case and then we at least have make it a little harder to lose so there we go because most m most remotes are a fairly dingy color that gets camouflaged under any pile of crap in a living room w what is the default color white or black black is probably the normal color you would say yeah or gray right i quite like that color that you are fetching there it is definitely for make it glow in the dark even better yellow yeah so will we go with that then okay yeah it is not and we can see we will come back to your evaluation which you are probably now going to pan us but there we go sure okay okay so just to give you an idea you want to go maybe a bit quickly as well i am not sure how much time we have not hit the 5 minute mark warning yet but right okay okay think it is 10 minutes left 10 kay ability to stop remotes from being lost or to find them once they are lost okay special color special color 4 4 3 3 if we are being generous i feel 3 i think we can do 3 3 th the special color does not would i think make a difference think we are being generous here with 3 it makes it stand out from you know it is lost in a big pile of crap it stands out from the rest of the crap yeah okay okay reduce the number of unused buttons we are down to t 2 buttons is it 2 buttons 2 buttons and a joystick okay so that is a one you know where that is totally yeah i would say we are doing well there okay that was good easy to use interface buttons menu menus that is yeah that is good kay that is we are not doing so badly easy to use 0 okay let us forget that one fancy looking as he models the it does not get much fancier sure and we could do whatever we like with the l l c d yeah let us just assume it is a good l c d display maybe i was panicking for no reason are we going one on i would say we go 2 cause like f the fanciest would be the double curved yeah w maybe you would be a bit too yeah would not it i would yeah with the articulators there we go yeah that is m with bells on it that is that is better too more accurate numbers technologically innovative well we are getting rid of the locator thing which which yeah which is a shame i would give it a 3 for this for that no need for teletext yeah i mean the menus thing is something you do not normally see on on a remote but you see it in a lot of other places kay yeah mobile phones and y what you are doing is moving the menu from the television to the remote control so it is you say 3 i might go as far as 2 on that 3 i would give it a 3 i would be tempted with 3 yeah 3 okay okay we will get panned on the next one anyway materials that people find pleasing sponginess is what they really would have wanted apparently yeah w it is yeah do not blame them because of the way that we have minimalised the number of buttons and such yeah plastic it sucks but it is no worse than any of the other pl remote controls we have that is true it is not a step backwards 5 6 i would s i i would give it a 6 to be honest 6 yeah okay let us give it a 6 okay that is totally thrown everything off balance inspired by the latest interior and clothing fashion w we could what color were we going to make it put a leopard print on it well i i i would sa i would say give a s give a selection of colors we went with yellow we went with yellow for the prototype cause we had yellow i know but if i were buying one i would go for purple leopard print would be cool but by this i think it is more a case of fruit and veg yeah we got to i would say the color of the border there world you would find that that is that would stand out yeah like yellow yeah it would also help keep the the product placement s yeah logo brand kay but is it inspired by clothing fashion th th they are referring to the fruit and veg thing is this like a banana type color could we stretch no still it is not shaped like a banana is yes it is kind 0 it probably that is kinda i it will not be when it has been 0 is that cause it is flat budgeted what is what fruit or veg is flat i i think s i i think this is not not particularly fruit and veggie yeah or we might have to suffer badly for this one as well yellow courgette well i mean it is probably more fruit and veg than most other things out there bar fruit and veg so what 4 4 0 that is it is very ambitious yeah is that being too generous i would i would i do not think fruit and veg is the sole criterion 0 dear sure is the sole criterion for being fashion fashionable or inspired by current fashions inspired by i would g i would rate i would rate this fairly highly from that point of view actually well this this what we are going to t this is their motto like yeah and we are we are not doing well on it this is their strategy i m imagine we actually had some money invested in this and the amount that we invest is going to be proportional to the marks might we might want to be a bit more skepible skeptical about this one what would you think yourself i would say i mean it is it is not at all right in any way or shape or form we did not m well it is kind of curved and we can make it yellow and that is pretty much banana like okay the the yellow banana like thing is i think is okay si it has got a curve to it right 5 is that sound reasonable am i do you think i am stretching the the use of the banana yeah i will go with 5 5 yeah kay so we have 1234567 so 57101621 which gives us an average of 3 it is well this would be in the middle so we it is it is not bad it is in the good section it is not bad and considering the do not pick the pen oops sorry i am i am sorry y 0 and you have knocked batteries out right okay it is considering the price we had to get this in is bad design that thing to have a positive you know even based on the 4 of us being heavily biased yeah it was going to be quite hard to get anything standing out i would say possibly based on the the cost features yeah even if we were to increase this entire thing by by 7 we were to go down a grade to to 4 we would have to do i mean we did not we were not that kinda optimistic too optim overly optimistic you know like we did not we did not add we did not subtract a whole 7 points from these things so i think we are definitely on the good bit even if we gave this 17 and this 17 that is still only 3 extra points over 7 you know it is yeah we did it w it was okay it was good personally i think given that the product only replaces a single remote control that you have already got are people really going to shell out €25 for something that is only marginally good well it depends who your who is what the target people are like you would say maybe the fashion conscious maybe it has been targeted women would be going 0 look at that is cool it looks like a it is yellow looks like a banana it is cool it has got to look good in the sitting room hide it in the fruit basket rather than the l c d whereas more technical like like more people in with the latest technology it is good it has got an l c d screen is only got 2 buttons and a joystick so which which kind of people would be more likely to buy it probably the people technologically they are usually the ones that buy pointless stuff i think so i mean my mum still has not learnt how to use text messaging on her phone and she is had it for a long time you know she uses it to make phone calls and that is it yeah so i think if sh if my mum saw a remote control like this with only 2 buttons and a joystick i mean that will probably be the 1st one she decides not to buy you know she would be like is this a remote control i do not how do you use it and stuff like that so even if it is really user friendly to us but we are used to using menus all the time i s i suppose one thing is that b because it is technically innovative for someone who is sort of technophobic the fact that it simply looks unfamiliar would be daunting yeah yeah i think it is totally radical to have a remote control with no no numbered buttons yeah yeah yeah but like radical good maybe okay do not know how lo much longer we have got at least 5 minutes i think quickly we will pop onto project evaluation so we have got these 4 criteria here for satisfaction does anybody want to do you have any opinions on any of them for example we will work backwards i suppose the ability to work on this project using the technology we have been presented with people made good use of the pen and paper i would say wrote nearly a page but not yeah got notes and doodles yeah i am not quite sure what the advantage for us using a digital pen might be i think tracking well i think this is a i think the digital pen is mostly for the benefit of the of the researchers studying this it is all p goes into their corpus though it would have been nice to be able to transfer the it must transfer our n our paper notes onto the computer ourselves yeah that would have been pretty good it does seem like the paper is still a heavy consideration for taking notes so maybe this is literally just a way around it i dunno how are people satisfied with the teamwork we have managed to display today good i would yeah i liked it yeah leadership as much as can be leadered in this thing very good i li yeah top marks last one we have got is room for creativity well yeah now i think we got unti until until accounts came along squish we are burs bursting with creativity we we are not lacking in ideas you know it is that was not the problem yeah i think of in the end ideas that can be used sadly not so much that we were not full of ideas but of ones that are going to allow us to actually build the thing it is a bit of a pity i would have to agree on that i think we needed a larger budget yeah if you are going to aim your a product maybe at the technological kind of sector then you can afford to maybe jack the price up slightly from what it is because they will pay outrageous cash to yeah i mean i th i mean i think to r retaining the s the more sort of bio morphic form in the articulation would gain more in s would gain more profit in sales than it would lose in 1st on the market in added expense and the price was like it was twice the w assembly cost and would it have to be twice that it could be like could have had the assembly like maybe €15 it could even we will still settle for 25 that is true yeah maybe i suppose these are all that will have to be taken up with a at a different group at i guess as to a the costs involved but i mean we have got a a prototype such as it is so i dunno i i think it has gone okay today considering the information that we have had at our disposal and such maybe the counts wou would have been better if we had a list or more yeah to begin with in the beginning yeah yeah probably would have mean we could have come up with a lot more solid design in the end i would have to agree yeah it is very much a pity to get so far into the stage and then find out that maybe some of your ideas are just a bit too expensive always hard to tell until you know the costs okay are the costs within budget well they are now that we have our slightly less than capable product okay we have evaluated it and we can say that we came out with a value of 3 yeah actually i want th one thing i would say i mean something that could perhaps be part of the product the m product testing market research process would be to produce mock ups of both versions and see just how much of a difference the over going over budget m would make to sales it is yeah and like response from consumers and we could even you know market 2 versions wee cheapie version with the nice bio morphic rubber and then the final one where you get to call it hal sure but we will go into that later yes right is there anything else that anybody would like to to add anything they think that is not been covered before i quickly write up a final report i dunno i mean we have got a product we maybe are not as happy with it as we would like to be but we have got something we think we can maybe stick onto the the market and sell and of course something we have been avoiding talking about cause of we have no information is selling them directly to the manufacturers yeah there is a huge market i mean we have briefly touched on it but we have no more knowledge then there is little we can say on that yeah yeah so unless anybody has got anything they would like to add we can maybe round this up slightly earlier than we would need to and then we can finish up the writing and such and i can get my bus yeah okay yeah okay let us thank you for your participation thank you thank you i was actually kind of upset you know at the budget and that we had to cut a lot of stuff it is like man we we can not have the locator thing and s yeah that is just bad do you think maybe the prices were were made that a question we can ask
that should hopefully do her trick sorry about in a small delay i am falling a little bit behind schedule okay so just to try and roughly go over what we agreed in the last one we are going to go for something how was it the new black i believe something that looks good because that seems to be in preference to actual functionality in the end but we should never avoid functionality of course many of our components are going to be standard off the shelf but it seemed like we were going to require at least an advanced chip and we were still very much for the idea of using an lcd display other things where we were hoping to use rubber most likely going to be double curved etc okay so due to your hard work we might as well let the 2 designers go 1st and show us the prototype quite how the best way to do this is i am not sure but i think we both step up and outlayer idea okay now doing the prototype gave us a bit more insight into the ergonomics of the design for one thing it turned out that the only point at which it needs to be articulated for handedness is is down here for the led as it turned out the whole thing transfers from the right to left hand fairly well from the point of view of operating the function buttons in joystick though it might be an idea to be able to adjust the position of the base of the joystick just a little bit okay or actually just a thought you could simply have a slightly oval ovoid shaped joystick they could then just be twisted round so that the sticky so that the bit that sticks out a bit more is on one side of the other but as you see with the holding it in the left hand the lcd is nowhere useful so that would need to be articulated if we are going to retain our ergonomic design i got your note about keeping the costs down i will go into that bit more this design could be done with a plastic casing though i would recommend around the grip part here in the middle having maybe just a rubber grip over that which would allow for a slightly more of a biomorphic form and a bit more ergonomic as well as for the single curve well this edge and this edge like i say it would be nice to have some curvature to it but it is not absolutely necessarily really the curve that is most needed is the underside so that the joystick rests over the edge of the hand like this i have the transmitter here you know for the remote control finder any further comment obviously it is going to be bulkier than how it looks because it is going to be flat in one side so that also be really sticking down like this right because you can not get a curve yeah i mean that is of course and it is plastic as well so it will not be as comfortable on the hand i mean with the rubber design it could you know it could pretty much mold very much to the user is hand one nice view feature if we could still do the rubber i thought it was to have the rubber extend beyond the end of the rigid substructure so it has a wee sort of tail you just drape over your wrist so it stays in position nice thing yeah yeah okay yeah great yeah i have got a few load up my evaluation yeah okay yeah well welcome excellent work evaluation evaluation basic point i have a list of criteria that we need to rate their prototype by then we will it is a 7 step kind of evaluation process so not 7 steps 7 scale so after we finished doing all the ratings for each criteria we averaged that and that will give us some type of confidence in our prototype and the criteria all based on real reactions kind of you know goals and policies marketing strategies and also those are put together from the user requirements phase if you put the so those are the criteria perhaps i could have put them a bit better but you notice a few things that we have totally abandoned which means that the product will score very badly on some of those points minutes but it might be so we have true 178 ok so we have to go through we imagine it is actually straight and just give it a school so how well would you say the approach prototype is how well we realize the dream of being able to stop remotes from being lost or to be able to find them once they lost i mean is the homing thing still the locator yeah that is still part of the design sure and adam we can keep that in yeah i believe so so i mean i do not think anybody could actually stop a remote being lost because that would mean doing something about human element sure but i would like to think that we have done something about finding the damn thing once we are doing dancing once we have sure and making it a bright color helps me but personally i would have gone for purple right color so we still have that noise being on a scala one to 7 how would you guys rate it for finding it once it is lost i would say number one number one yeah okay number one for the 1st criteria i think if it was just the sounder then the and there is something i found with trying to find a cardless phone or mobile you can hear it you can not quite pin it down where it is you can tell what the mobile is what about the volume and tv is turned up massively and it is when i turn out of the volume you can not find the mouth i suppose you have to go to the tv and do it manually yeah like you would not hear that it just before we go through all of the steps you want to say that yeah well what we will do is if we can look at the criteria you are going to evaluate and then we will come back to the product evaluation if that is all right that is fine yeah that is fine so is there anything here that you that you wanted to cover as in the criteria that you have covered and then we will come back pretty much properly to this what does you mean is there any if these criteria need any explaining or is there anything that you thought that really would stand out compared to the others a few something i neglected from my initial research is that roe reactions has a goal a strategy that all of their products be inspired by interior fashion and clothing fashion that is why fruit and veg being popular in the home and in clothing was important and they want all their products to be somehow inspired by current trends in fashion so they say we put the fashion in electronics where they really mean it they are very big on fashion so okay that is this bit right here and this bit is this one easy to use for visitors or for anybody i guess it is just the same as saying easy to use interface so kind of condensed into one and we can come back to it you said so okay no and which we will do very very shortly okay slight problem we had was that we have an amazing €4 over budget for what we were hoping to do most of it stems from the use of the lcd which i think in the end accounted for about half of our extended trip because of course we required a chip as well the only way to get this down was either to ditch the lcd at which point we removed a large part of how we were going to interface we require more buttons etc or what we did was that we as an eye as i was as i as i was going over it was altering the actual structure structure changing it to the plastic and a solid unit with a single curve design would allow us to come back into the proposed costs and we are just scraping it in we have got 02 of a euro left over there so we are just managing it really even then as well there was no criteria technically defined for a joystick so i have used what i think is appropriate with any luck that will not mean that we have incurred more cost than we can actually afford to it blows a lot of our really good ideas kind of slightly to one side for example the possibility of having a usb connection is definitely not valuable now different languages that should still be viable we have got an advanced chip we have got the use of the lcd so being able to communicate in multiple languages is still very much a possibility but what is something we need to decide on is how we are going to go from here we do need to try and come up with an idea which could be continued with other people if need be i can bring the excel sheet up and show you if you wish i really think as much as it pains me is that we might have to go with plastic and some kind of solid design possibly meaning that the lcd would not be in this perfect place it might be slightly between what would be good for a left handed and what would be good for a right handed person person i suppose one thing that could be done is have it circular and have it so that the pink it is actually a bit over the pinky finger okay it very much is about making concessions unfortunately do you have any data on how much different prints cost i mean can you get the entire thing printed with a design on the plastic in the plastic yeah i have as much information as i do so as you can see here for example the battery really not very little choice in that one we have gone from one of the cheaper options as well unfortunately we require the advanced chip if we are going to do what we are needing to i have said single curved we really do need it to be that way for the ergonomics of it plastic for some reason in curves no cost which i have had to do cost which i have had to very much make advantage of despite the fact that rubber is only got a value of €2 per unit the problem comes here as you can see in the interface if i have read this incorrectly then we can save 05 of a euro here and it is not per push button that might make sense because then a numeric keypad would come in at €45 which is an awful lot so that could well be wrong even if we save 05 there it would just mean that we are most likely placing it in actually just gaining a color for the unit which had to be put this one side as you can see the use of an lc display advanced chip and what would determine the scroll wheel here as well because it is an integrated scroll wheel push button it was not quite what i think they had in mind with the joystick why would that be more expensive than an individual push button a scroll wheel together that is quite significantly expensive i that is something you have to take up with the bean counters as you can see i mean that is taken up well over half of the price so i am very much open to suggestions of where we go but because we need to shed what was €4 off of the price of what we really desired this one comes in on the price as you can see but this was the one that sacrificed the material for the case and for the actual case design we do not even have speakers here do like are we what about speakers and transmitters and stuff like that have we affected that in i know we have not transmatter receiver speakers plus the extra device itself that is going to be on the tv is that going to be a button or is that going to be a button or it literally would just be a button yeah we might have to it looks like almost nothing no good call i missed that i mean it is not on here but i am done it is a very valid point do we have to use an advanced chip for the lcd yeah okay what is so if we are going to go with the lcd display then display then that is what is the hand dynamo you have to wind it up i feel like so yeah that would probably not be in keeping with the fashion statement and such yeah basically the only new thing is the lcd on the amount of the joystick yeah which i am defining a scroll wheel and we could not replace the joystick quite because we would need 4 extra buttons to replace it up down left and right and that would be more expensive then but is the scroll wheel not just back and forward yeah it is just because there was no actual definition for what a joystick might be that that is what i have labeled it for purposes of this evaluation the lcd basically is the big setting point of if we remove the lcd display we could save ourselves save ourselves a fair amount which you can that is what makes it original yeah i think if we remove the lc display then there was absolutely no point to any of these meetings and we just put our branding on any other remote control yeah yeah it is a shame we should possibly if we could have increased the price we could have manufactured us that and then we could factors that and then we could have got something far closer to what we were open to does this bear in mind that i mean it is a bit ridiculous that they are going to charge us was it like this much money for 3000000 if we are going to buy 3000000 components you know again you will have to argue with the accountants on that one but for the purposes of this meeting we are going to have to stick with these figures so i would say that it would seem like the general opinion is we are going to keep the lcd displays because it is about what really separates us despite the cost it is going to incur are people maybe not happy with but are willing to go ahead with this and going for a plastic solid case to keep the lcd what one thing how much extra would it be to keep the articulation it is hard to tell i would say that you are at least going to take double curved and even then i am not quite sure if that is incorporating the idea of articulation yeah well i think that it did not require it to be double curve yeah you can still have the single curve it is just that the case would come in would be made in 2 parts and then joined together with an articulation could we not get rid of the curve the curvaceousness and focus on the menu being the best interface because like we have restrictions on software that is what you need for the joys to go there 0 but it has to be i mean i mean if you look closer at the prototype here the prototype here the lines here along the grip are actually quite straight but the curves all over the hand is it yeah on the lcd i mean although we have done it with a curve it could just as easily be done without curves the curve that is really needed is up here to keep the joystick in a good ergonomic position but to have it rest on the top of the hand okay okay my bad we would not actually save a lot by reducing it anyway so i mean for the purposes of this meeting maybe we can state that single curve still allows articulation  unless we hear other voice we could go ahead with that proposal i think the product is not going to perform so well for my criteria which is what we can get onto now as long as so are we going to say because we will have to keep an eye on the time as well but we are going to say 0 wait a minute circle curve design sample speaker what is the sample speaker is that somewhat similar to what we want it could well be a bit of cost that is that voice response thing that we got the email about i thought it was just completely pointless you got an email about voice response yeah i did not all right basically it was saying that our labs had come up with a chip that you could say hello to and it would say hello back in a friendly female voice okay yeah we will definitely will not go with that one we will not go with that one did you say that is voice recognition so okay okay so okay yeah battery definitely so it looks like we are going to get rid of the whole locator thing it looks like it unless we can manage to put it in under ¢2 okay okay maybe even slightly well no yeah pretty much ¢2 i would say so we will leave that one for now are we going for a special color or not it is a case of i am slightly unsure one5 of a euro for one push button does not sound quite right so maybe it is a case of a push button is maybe one or more well i was in that for a case 0 do you already incorporate that 0 special color for the case well you got 05 there it is literally a case of whether or not this is correct i am not quite sure if they are i do not think they mean ¢5 per button okay well let us say that and then we can have our special colored case and then we at least have make it a little harder to lose there we go because most remotes are a fairly dingy kind of are a fairly dingy color that gets camouflaged under any pile of crap what is the default color white or black black is probably normal color you would see gray i quite like that color of what you are fetching now it is definitely you make it glow in the dark even better so will we go with that then okay it is not and we can see we will come back to your evaluation of which you are probably now going to pan us okay okay so just to give you an idea you want to go maybe a bit quickly as well i am not sure how much time we have not hit the 5 minute morning yet but okay it is 10 minutes so okay ability to stop remotes from being lost or to find them once they are lost okay special color special color  4 4 3 3 3 3 i think we can do 3 3 we are being generous here the special color does not what do i think make a difference it makes it stand out from you know it is lost in a big pile of crap it stands out from the rest of the crap okay red used the number of unused buttons we are down to 2 buttons is it 2 buttons and a joystick okay so that is a one you know where that is yeah i would say we are doing well there okay that was good easy to use interface buttons menu menus menu menu is cool that is good okay we are not doing so badly easy to use 0 okay let us forget that one fancy looking it does not get much fancier we could do whatever we like with their lcd yeah let us just assume it is a good lcd display maybe i was panicking for no reason i have gone one in fancy i would say we have got 2 because the fanciest would be a dover curve yeah maybe a bit yeah with the articulators there we go that is better to more accurate numbers technologically innovative well we are getting rid of the locator thing which is a shame i do not need 3 for this for that 3 yeah i mean the menus thing is something you do not normally see on on a remote you see it in a lot of other places yeah mobile phones and what you are doing is moving the menu from the television to the remote control sorts you say free i might go as far as 2 and that 3 i give it to 3 3 okay okay we will get the hand in the next one anyway you are so people find pleasing sponginess is what they really would have wanted apparently it is yeah do not blame them because of the way that we have minimized the number of buttons and such plastic it sucks but it is no worse than any of the other remote controls they have that is true it is not a step back clip 5 i would give it a 6 yeah okay let us give you a 6 okay that is totally thrown everything off balance inspired by the lays interior and clothing fashion we could what color were we going to make it leopard print on it i would say give us a selection of colors we would not be yellow for the prototype because we had yellow if i were buying one i would go for the property leopard print would be cool by this i think it is more a case of food and beds i would say the color of this border there you would find that that is that yellow yeah it would also help keep the product placement logo yeah but inspired by in curing clothing fashion they are referring to the food and veg thing is this like a banana type color could we stretch there is not shaped like a banana it is kind of it probably it will not be when it has been 0 because it is flat budgeted what is fruit 0 it is just flat i think this is not not particularly fruit and veggie yeah we might have to suffer badly for this one as well yeah yeah well i mean it is probably more fruit and veg than most other things out there bar fruit and veg so what 4 4 0 that is very ambitious yeah i do not think fruit and veg is the sole criteria it is the sole criteria of being inspired by the way it is more inspired by current passions i would wait this fairly highly from that point this is what we are getting this is their motto yeah we are not doing my life this is their strategy imagine we actually had some money invested in this the amount that we invest is going to be proportional to the marks we might want to be a bit more skeptical about this one what would you think yourself i would say i mean it is not at all right in any way shape or form well it is kind of curved and we can make it yellow and that is pretty much banana like okay the yellow banana like thing is i think is okay it has got a curve to it 5 is that so unreasonable yeah i got 5 stretching the use of a banana yeah okay so we have 1234567 so 571016 and 21 it gives us an average of 3 3 it is well this would be in the middle so it is it is not bad it is in the good section it is not bad in considering the do not pick the pen oops sorry i am sorry what you are not bad at least it is a bad design that thing considering the price we had to get this in to have a positive you know even based on the 4 of us being heavily biased yeah it was going to be quite hard to get anything standing out i would say possibly based on the cost features even if we were to increase this entire thing by 7 we were to go down a grade down a grade to 4 we would have to do i mean we did not we were not that kind of optimistic too overly optimistic you know like we did not we did not add we did not subtract our whole 7 points from these things so i think we are definitely on the good bit even if we gave this 17 this 17 that is still only 3 extra points over 7 you know it is yeah we did it was okay it was good personally i think i think given that the product only replaces a single remote control that you have already got are people really going to shout out €25 for something that is only marginally good well it depends who you are what the target people are like you would say maybe fashion conscious women do not know look at that it looks like a it is yellow looks like a banana it is cool it has got it it look good in the sitting room rather than lcd whereas more technical like more people in with the latest technology like it is good it is got the lcd screens only got 2 buttons on a joystick is so which kind of people would be more likely to buy probably the people technologically they are usually ones to buy pointless stuff i think so i mean my mom still has not learned how to use text messaging on her phone and she is had it for a long time she uses it to make phone calls and that is it yes it mom yeah so i think if my mom is a remote control like this we are only 2 buttons and a joystick i mean that would probably be the 1st one she decides not to buy you know she would be like is this a remote control i do not how do you use it and stuff like that even if it is really user friendly to us but we are used to using menus all the time i suppose one thing is that because it is technically innovative for someone who is sort of technophobic fact that it simply looks unfamiliar will be daunting yeah i think it is totally radical to have a remote control no numbered buttons yeah but like radical good maybe okay i do not know how long as we have got at least 5 minutes i think quickly we will pop on to project evaluation so we have got these 4 criteria here for saturn for satisfaction does anybody want to do you have any opinions on any of them for example or backwards i suppose the ability to work in this project using the technology we have been presented with if people made good use of the pen and paper i would say i have noodle doodles wrote nearly a page than that i am not quite sure what the advantage for us using a digital pen might be i think the digital pen is mostly about the research it would have been nice to be able to transfer the paper notes onto the computer ourselves yeah that would have been pretty good it does seem like paper still a heavy consideration for taking notes so maybe this is literally just the way around it i do not know how are people satisfied with the teamwork we have managed to display today good i like it yeah leadership as much as can be leadered in this thing there is awesome yeah top ones the last one we have got is room for creativity well until until accounts came along we are bursting of creativity we are not lacking in ideas that was not the problem yeah i think of in the end ideas that can be used and sadly is meaning not so much that we were not full of ideas but of ones that are going to allow us to actually build the thing it is a bit of a pity i would have to agree in that i think we needed a larger budget if you are going to aim your product maybe at the technological kind of sector then you can afford to maybe jack the price up slightly from what it is because they will pay outrageous cash to be able to the market i mean i think to retaining the more of the market form in the particular age would gain more profit in sales than it would lose in added expense and the price was like it was twice the assembly cost and would it have to be twice that it could be like it could have the assembly cost it could like maybe 15 or it still set it for 25 still set it for 25 it is true yeah i suppose these are all that will have to be taken up with a different group i guess as to who are the costs involved but i mean we have got a prototype so it is so i do not know i think it has gone okay today considering the information that we have i do not know i do not know i suppose all and maybe the accounts it would have been better if we had a list from a yeah to begin with it is the beginning yeah probably would have mean you could have come up with a lot more solid design in the end i would have to agree it is very much pity to get so far into the stage and then find out that maybe some of your ideas are just a bit too expensive all is hard to tell until you know the costs okay are the cost within budget they are now that we have our slightly less than capable product we have evaluated it and we can say we came out with a value of 3 yeah one thing i would say something that could perhaps be part of the product the product product testing and market research process would be to produce mock ups of both versions and see just how much of a difference the going over budget would make to sales which yeah and like response from consumers we could even market 2 versions and then the final one where you get to call it how but we will go into that later right is there anything else that anybody would like to add no anything that is not been covered before i quickly write up a final report i do not know i mean we have got a product we maybe are not as happy with it maybe are not as happy with it as we like to be but we have got something we think we can maybe stick on to the market and sell and of course something we have been avoiding talking about because we have no information is selling them directly to the manufacturers there is a huge market i mean we briefly touched in it but with no more knowledge then there is little we can say on that yeah so unless anybody has got anything they would like to add we can maybe round us up slightly earlier than we need to and then we can finish up the writing and such yeah okay okay thank you for your participation thank you thank you i was actually kind of upset you know at the budget and that we had to cut a lot of stuff but man we can not have the locator thing that is just bad do you think maybe the prices were made okay okay okay okay okay