okay good afternoon again so we should have our final meeting about the detail designed of detail design of the product of the remote control so here is the agenda for today just going to go quickly through the minutes of the last last meeting then we have a p presentation of prototype of you 2 sounds interesting and we will have presentation of evaluation crit criteria by ou our marketing experts then we will have to go through finance evaluation of the of the cost of the thing and hopefully we should fit the target 0 tw of €125 okay so let us go if i go quickly through the minutes of the last meeting so we went through th w we took this following decisions no l c d no speech recognition technology okay we went through a b to a banana look and feel for the remote control we went through the use of wheels and but buttons and also the use of a basis station for battery ch charging and also to call the to call the mot mote remote control when it is lost okay good so guys let this wonderful thing okay so we can go to the slides 0 yeah sorry yeah number 3 0 number 2 sorry which is so final design final design okay so michael you can go ahead yeah so following our decision to make a yellow well to make a banana yeah can you show it to the the camera maybe remote okay so we actually have a you can pull it out 1st maybe we have well 1st 1st of all we made a an attractive base station with a banana leaf look and feel and bana sit the banana sits in there k you know nicely weighted so that it is not going to tip over and this is the remote itself it is kind of it is it is ergonomic it fits in the hand rather well we have got the 2 scroll wheels here which you know one on the the left for the volume and the one on the right for for the channel and underneath we have the the turbo button which is in like a nice trigger position for you know for pressing quite naturally what is the use of the t turbo button already this is when you when you are scrolling the through the channels you can tell it to to skip th past channels that you quickly rather th ah yeah yeah an then you stop when you stop it stops yeah well when you stop scrolling the wheel it stops but normally with it will just s stay on each station briefly so you can see the the picture huh and we we do have one more functionality if you take the banana as such and you press the turbo button so it switch ons the switch ons the t v the t v yeah which one the s the turbo button the turbo button so rather than having an extra button for for the on off switch you just use the turbo button okay additional button what this button for this is a teletext button okay so once you press that then you get teletext and you can use the the channel selector scroll wheel as to navigate it through th through teletext but if you want to go to page 700 to navigate yeah that is right that is right yeah with the wheel it is easy how man well then you can you you have like a little number selection thing you press the the the teletext button to move between the fields and then you can just scroll the number back and forth so you have s you go you scroll to 7 and then 00 and then you can i do not understand it can you repeat it well you can you can press press the teletext button and then you then you can you can f yeah so then then both the scroll buttons they are for teletext browsing and you can tele yeah once you press the teletext button then the scroll buttons they are more for teletext ah okay okay okay okay okay okay they are no more for channel or vol volume i see i see yeah okay okay and this is the the infrared port that is right also the top of the banana yeah excellent so and then we have in the in the base station we have the the button at the front for for calling the the banana calling yeah excellent and the the leaves plays the roles of of antennas actually they do that is that is yeah that is that is form and function in the one in the one object 0 yeah so it always means whatever the rays goes by they they get reflected and then you are having a better coverage it is like antennas yeah so but yeah that is that is just like that is an attractive base station great so okay so what else and for the power source we are having solar cells and rechargeable batteries and this and the basis station is going to have the input from the power line for for charging the batteries is it really weight is it light or it is very light yeah they are light okay it is it is it is about the weight of a banana okay you know to give you the correct look and feel yeah ok and we have put these different colors so that people do not mistake them mistake it as a banana okay otherwise it is you know a child comes and so yeah yeah yeah i see i under i understand i think a child would try to eat it anyway so maybe we should yeah consider that maybe health and safety aspects ah yeah 0 we did not think of that yet yeah yeah so for the power source apparently you still you you want to use both solar cells and batteries 0 yeah that is right you mean okay i do not really know if the solar cells are actually necessary any more if you have a recharging base station so yeah where are going to where are you are you going to place them it will it will be always at top somewhere at there if i was going to place them i would put them on the on the top here since that is like the black bit but yeah i do not i really do not think it is necessary to have the solar cells anymore you have enough surface you yeah because now we are having rechargeable batteries so that that is okay what will be the autonomy roughly the what sorry the autonomy autonomy what do you mean i mean how long does i how how how long can it be held off a station how long the how long the bit the batteries long ah ah a long time yeah no no no it can it should be weeks 8 to 108 to 10 hours a long n most no most of the time it is not being used yeah so it is yeah but y people do not like to put it back in the base station all the time people leave want to leave it on the couch so so when when you are making it on it is used only when you no 8 or 8 or 10 hours of working if you are just leaving like that it will be much longer ah okay okay yeah f weeks yeah yeah that is right right next slide yeah and we are having the speakers regular chip for control pricing is was a factor so that is why we have gone for a regular chip only not the advanced chip and that is it okay okay those really sounds very good that is right nothing else to add it seems to be falling over i l yeah yeah i like i like it maybe the the thing that convince me the less is the the multifunctional buttons looks a bit you want to have more functional buttons looks a bit puzzled i dunno how to say that you the the b the buttons change h h their function depending if y it is teletext or not you are not convinced not not many we we want to keep it simple so that this button fo is for teletext which is usually also the case that usually there is a teletext button and once you press that the channel buttons they baco become the scrolling buttons and the volume button will will become it is up to you means now that well in fact b both will be could be useful navigating through teletext means let us say this this can move the the larger digits and this can move the smaller digits or can move between positions in the in the number that is right and what about people who want to use digits yeah butto real buttons wow yeah so there was there was a constraint that the surface area which we have on this banana on one side because of the shape so we are targeting a segment which is which is just very trendy kind of thing they they do not care about the buttons any more okay and anyway because have you thought about configuration and all this kind of stuff it is all automatic it is all automatic yep okay okay yeah it is fine very good yeah you th yeah w we are living in a wonderful world bananas everywhere okay so automatically configure so we have to go through now evaluations evalua yeah yeah so your slides are ready s you are 4 i think yeah so this is one which one is this one yeah okay i i const i constructed a a list of criteria based on the on the general user requirements and each criteria is will be evaluated it is logical criteria so we must users must say i if it is true or is or if it is false in a in a scale ranging from 0 to 7 why this strange factor of 7 because i i am sorry sorry usually i have seen that scales are from one to 10 ah yeah it is from sorry it is from one to 7 it is from from one to 7 sorry because it should be an even it should be an even scale and 5 okay num number okay is too short and 9 is too long okay i am a i i am okay fine got the idea so to have in order to have enough granularity it is in order to have enough granularity in the evaluation sorry yeah yeah okay the variance is mi it is is minimal okay okay okay great i am answering your question okay okay yeah yeah go ahead and that is the criteria i i found more useful i think i sh i i could write the criteria in the on the whiteboard sure and we all 4 could range okay yeah yeah could evaluate the yeah okay so you can say fancy handy handy okay let us let us evaluate if it is fancy or yeah it is fancy according to me 7 but yeah 6 7 s 7 7 by me 6 i would say 7 okay it is quite fancy so you can add 7 +6 +7 plus no wait yeah 5 what do you say 7 5 5 5 maybe maybe maybe 6 it is it is i guess it is yeah okay 65 handy again i will give 7 7 i would give it a 6 like i would i think it is probably more handy than my current remote 6 yep cause of the scroll wheels but maybe loses the point for not having you know the extra buttons when you reall if you do need them for some reason but you know you can always use your other remote so 776 7 for me yeah 6 65 functional i will give 5 4 i would say well it depends when you say functional do you mean it does what we want it to do or d does what it does you know can it make you coffee everything ar for a remote control does he have all the you know everything yeah yeah it is compared to the all you could expect that is right remote controls that is right that is before the standards what is available in the market off the shelf yeah i have to say 4 actually i do not know what are the r the real specification of a of a universal remote contro well it is not a universal remote we remember we are focus we are supposed to focus just on t v s ah it is not an univer but it is for all kind of t v s yeah well all t v s but only t only t v s i guess so it is universal but for t v s so s 4 yeah 5 5 4 4 4 4 so 42 just 4 4 4 so 4 obviously there are some outliers so okay cool cool device there i will give it 7 it means cool features like new features actually that is right which for a t v the most important feature which i felt was the locator which is a cool feature and then the scroll buttons are again cool features we do not have l c d for it but that we decided we do not want to have yeah 7 i would say 5 i will say 5 6 7 +6 i say i said 7 yeah so it is 6 s yeah you said 7 yeah cause it is 5577 so okay okay definitely easy to use definitely 7 7 7 7 and you 5 outl you are not lik outlier 7 okay okay okay okay okay sorry i have them alright now here is the $60000000 question well €2525 question of course i will buy the banana what do you what do you guys reckon of cour of course the most difficult question for the end i will say 5 well i will say 5 €25 cheap i find it quite cheap actually i dunno if i i it depends if you live in in switzerland or you live in yeah so the target price is for all europe or only for rich countries it is more targeting u k or i do not know wha the initial specifications were for the whole all europe or so this is selling costs not production costs yeah this is the the initial specifications yeah yeah yeah yeah sure 5 i would say 6 it is quite cheap actually i would say 2 aw should be nice in your why i do not want a banana on my living room table a banana remote no but it is really handy actually if you see it is handy it is handy but it it is terrible it is it is so handy and then it is kitsch anyb anybody who comes here anybody who comes to your home he will at least ask once what is this yeah yeah but it is not a positive thing it is a very positive thing if you see like that well you know it is it is handy it is ergonomic but it is a banana well do not forget well do not for do not forget who we are targeting also who are f f who are wh yeah youngst youngst youngsters actually maybe yeah but it says i i would buy this so no well yeah i if you would be young yeah not telling that you are young no it is i li li like a teenager for instance okay you are you are crazy teenager and you like fun things i would buy you want to flaunt yeah you with your girlfriend or something yeah you want to show the beautiful banana you have s s or might be it does some other kind of thing but still i i would say 2 i do not think i at any stage in my life i would want a banana remote control really yeah crazy okay so you s you give 0 yeah yeah i know i know i can say maybe there is a market for it i dunno so you say 2 yeah i say 5 f i d i say 5 you say i change the question so what is the new question and you have saved it so yeah upload the you will have to reload yeah i think so okay so it depends if yeah it is 2 different situations if you really need an universal remote control or if you would change your remote control for a n for a new one yeah that is 2 different question if i had t if i had to spend €25 if that was like my limit maybe i would buy it because the other €25 remote controls are probably going to look they are not going to be as ugly worse than a banana and they they might not be a as easy as this yeah and it yeah this is going to f you know handy to use yeah so what now s i stick to 5 what range i go slightly up although it still has it still has the word of course at the beginning so i dunno 6 6 w we have 65 i would give it i would give it a 3 so we are i give it a 4 now 6 6 654 654 6 so it is 55 or less yeah so okay so and last question will i change my rem change my remote control from mando banana 0 no we can not so one actually yeah i we well if yeah no let us say i will put 2 i would say 3 i mean my remote control is kinda at home is pretty terrible if it was change my remote control of my d v d player for a mando banana then i would be more inclined to but cause it is really bad but i would say a 3 it is for the t v i will still give it 5 5 yeah you are romantic really 23523 fi and 2 so it is somewhere 35 i think i would say 2 so it is r yeah 35 who is the outlier wh wh you said 5 no no you say 5 he is the outlier no i said 5 okay just just do a sum i do not know if it is a it is not very promising but you know we are not young trendsetters no because there are more yeah we should not sum like that well maybe we should we should have a look globally glob because the the last 2 questions is much more important than the rest actually otherwise we would not we will not sell is there some some formula you are using that says you have to sum them up no i did not anything well just leave it at that then yeah oops yeah the so maybe maybe w we can we should stick to general feeling yeah we can had have a out of these numbers which which is that well we should go for it problem with connectors do you want me to sum 0 i think it is not yeah it is it is funny no i think it it kind of you just lose information if you sum it so okay so let us move let us move on yeah sure okay now now we have to to estimate the cost okay so i prepare an excel sh an excel sheet well we are going to calculate the production costs we should we should be below 125 so i already put some pu some numbers here okay we are going to go through so this is the number the number of components we need for this thing so it appears that there were things that we did not thought about and also things that i i d i forget to to put like solar cells well we decided against the solar cells so solar cells yeah yeah yeah yeah yeah we said no to that 0 yeah finally we say no okay so let us let us go let us go let go through all the lines so hand dynamo this something we did not thought about but you mean charging it by shaking the banana yeah i think rechargeable batteries will take care of the power thing yeah yeah to bring the cost okay so we we stick to battery one yeah no kinetic also i do not i do not see the difference between kinetic and dynamo well maybe dynamo is like you have to actually ah you have to ah okay i see so kinetic is really shaking the banana s yeah yeah crazy okay so those banana is falling okay let us go ahead so we we saint only have one for battery then for electronics so i did not put anything for the so we have the regular chip on the print which is one yeah yeah and that is it okay no so we hin and we have sample speaker yeah so one yeah yeah the cost of that is very high ooh ye ye ye the cost is increasing well actually that that no that sample speaker is not we we are not using that so we are we are just using the the very beep simple beep that s that sample thing is like the voice recording and everything the beep huh that is what okay so i will remove it so yeah i say that s yeah and we have sev so do not we need a 0 there is no listing for r radio frequency thing yeah so so we we will put some extras if there is something yeah maybe we will see later okay so in for the case i put single curved okay to reduce the cost it is okay well wait a 2nd no it is it is double curved it has got a c it is because we have 2 things 0 it has got all the directions so do not worry no well d yeah it is monotonic but it has got a direction it has got but if you hold it if you hold it that way that is 2 curved one on this side one on that side but they are opposite sides well actually what is the differen what a what i if i put one here this is actually i mean this probably this probably actually costs more than 3 if you yeah so let us put one here in the then instead of single oka all right okay okay yeah so we stick to plastic it cost nothing yeah that is right well no did not we say we wanted to do a rubber no it is too no too expensive if you drop it it is too expensive well when okay we are already at 11 well we we will come back we will come back and see if we can fit it in okay so i put rubber one okay so special color yellow yeah for the interface we have we do not have any push buttons no we have 2 push buttons we have 3 no that is a scroll wheel itself it will be put in that huh no no we have 2 scroll and we have 3 push buttons ah okay okay okay okay actually whe whe when you wrote regular chip you should put 2 because there is another chip here okay it is going to have to be plastic and no it is no chip this is just radio frequency yeah th this is no chip yeah but no you need there is no chip there it just emits the signal it is just and the receiver accepts it and that is it yeah fo i it does nothing actually no just se sends the signal that is it just only it is a recharger thing and okay w we did not think a thought about integrated scroll wheel push buttons well i actually did think about it myself but i thought you know because you could potentially you know you could be pushing it down as you scroll it for a instead of a turbo button but you know the turbo button does add that extra class yeah so yeah you know so i mean if we are if we are over budget then maybe we could we could rethink that okay so no l c d so for we have no button supplements right yep no well in fact could we could not we consider this button as a button supplement because 0 no these are these are for colors co and special forms special colors and special materials yeah no we are not we do not need anything special for the buttons so okay so we are over budget yeah so 1st thing which we should take care of is make it plastic instead of rubber instead of rubber let it be plastic yeah and then we are basically 0 on budget except for you know ¢10 and that much money will be required for the base station which is not there yeah yeah so mayb in fact n we have to put 2 here because it cost nothing yeah well pl the base station is made out of m many units of plastic yeah that is right so might be 90 centimes for the the remaining things which the cord and everything which will go exactly exactly so we have margin for that stuff that is right does that include charging circuitry and everything yeah maybe okay good yeah wha excellent so what do we do with the extra profits we will invest in r and d okay the next fruit yeah so well we are under the the the cost so we can go to through to project evaluation okay so now we have a product which nobody would would buy would yeah would buy sorry no we have a product which none of us would buy yeah because th th the evaluation project which is different which is different none of us will buy it no it is people in in in milan and in paris that are going to buy it ah would buy yeah massively yeah we are n yeah we are not in milan or paris yeah okay you have been in milan a couple of times so actually there were a lot of this is a battery and you said the lowest this is what we which you can s detachable battery that is cause i am sick of milan it did yeah yeah for the batteries extra battery yeah okay so project process exac well in fact i i did not know i did not know really what to say here if if you have any ideas of what we can we can say so i do not i do not i do not understand what what they mean by satisfaction and for and for example should it be more like like a status of of the these meetings in fact yeah yeah well in fact we we use a little bit the white board and the digital pen not that much i dunno i think we had a fair bit of creativity 0 yeah it is really creative and but i think one thing we m missed out of this whole process was a like a focus group with the actual people we are targeting we needed some of these kind of young trendsetters to come in and play with the banana and you know see if they yeah they like that see if they like it yeah maybe we should go through yeah an evaluation because yeah the evaluation for us is is kind of biased pointless so maybe you should we should do a kinda evaluation in the streets like asking to young peoples well do you like to have a banana as a remote control yeah because it it would also be interesting to you to know find out if we have a market in really young children as well to see you know how to how to market this thing yeah cause you know if well i mean maybe you do not want to give all your kids their own remote because they will be changing the channel all the time but you know maybe in some households where there is you know a t v for each kid then you know banana remote control could be fun for them as well might have to draw a face on it so but i think that is something we need to to work on next time is really finding out more about the target market yep any any new ideas we could we could investigate next time dunno oranges yeah the cost of the thing can be made more than might be because i think it is just the optimal what we have done for the cost which we are looking forward to yeah i think there are ways we could maybe simplify the interface well just the the the circuit board that we are using inside i am not sure really how complicated our our needs are i mean all we have is 2 push buttons and 2 scrollers do we really need an integrated circuit to you know to process that so more general remote control instead of just focusing on on t v that is right the complexity should not be much higher yeah for you said if it good for d v d then i would and also fo you know for mood lighting and and stuff that would be rather cool i think that is actually something that should be in version 2 is the ability to you know to control things other than the t v and not just electronic equipment but you know the whole environment of the room integrate okay very good so so what else well done i think we we can go okay home home happily satisfied yeah maybe maybe we can hassle the the production department to to make a a real prototype that we can use at home to to evaluate okay so thanks very much yep okay thank you bye thank you bye
okay good afternoon again okay good afternoon again so we should should have our final meeting about the detailed design of the product of the remote control so here is the agenda for today i am just going to go quickly through the minutes of the last meeting then we have a presentation of prototype view too sounds interesting and we will have a presentation of a presentation of evaluation criteria by our marketing experts then we have to go through finance evaluation of the cost of the thing and hopefully we should fit the target of €125 okay so let us go if i go quickly to the minutes of the last meeting so we went through we took the following decisions no lcd no speech recognition technology okay we went through a to a banana look in feel for the remote control we went through the use of wheels and buttons and also the use of a basis station for battery charging and also to call the to call the remote control when it is like lost okay good so guys let present us this wonderful thing okay so we can go to the slides 0 yeah sorry number 30 number 2 sorry which is the final design final design okay so i am correct you can go ahead yeah so following our decision to make a yellow well to make a banana yeah can you show it to the the camera maybe okay so we actually have you can pull it out 1st we have well 1st 1st we made an attractive base station with a banana leaf look and feel and vanana sits in the nicely weighted so that it is not going to tip over and this is the remote itself it is kind of it is ergonomic it fits in the hand rather well we have got the 2 scroll wheels here which you know one on the left for the volume and the one on the right for the channel and underneath we have the turbo button which is in like a nice trigger position for you know for pressing quite naturally what is the use of the turbo button already this is when you when you scrolling the through the channels you can tell it to to skip past channels that you are quickly then you when you stop it stopped yeah well when you stop scrolling the wheel it stops but normally with it will just stay on each station briefly so you can see and we we do have one more functionality if you take the banana as such and you the turbo button so it is switch on the tv yeah which one the turbo button so rather than having an extra button for for the on off switch we just use the turbo button this is the teletext button okay so once you press that then you get teletext and you can use the the channel selector scroll wheel as to navigate you want to go to page 700 yeah well then you can you have like a little number selection thing you press the teletext button to move between the field and then you can just scroll the number back and forth so you have you go you scroll to 7 and then 00 and then you can i understand can you can you can press the teletext button yeah then then both the scroll buttons they are for teletext browsing and you can tell it okay okay yeah once you press that then the scroll buttons they are more for teletext they are no more for channel or volume i see i see okay okay and this is the infrared port that is right also the top of the banana excellent and then we have in the base station we have the button at the front for calling the for calling the banana excellent and the leaves play the roles of antennas actually they do yeah that is form and function in the one so it always means whatever the rays goes back they get reflected and then you are having a better coverage it is like antennas yeah so but yeah that is just like that is an attractive base stage great so what else and for the power source we are having solar cells and rechargeable batteries in this in this and the base station is going to have the input from the power line for for charging the batteries is it really weight is it light or it is very light yeah okay it is about the word of a banana okay you know to give you the correct look and feel average and we have put these different colors so that people do not mistake them mistake it as a banana otherwise it is you know yeah yeah i understand i understand i think a child would try to eat it anyway so maybe we should consider that there may be health and safety aspects or we did not think of that yet so for the power source apparently you still you want to use both solar cells and batteries yes that is right you mean okay i do not really know if the solar cells are actually necessary anymore if we are recharging base station where are you going to place them it will be always at top somewhere at there top somewhere there if i was going to place them i put them on the top here since that is like do you have enough surface but yeah i do not i really do not think it is necessary to have the solar cells yeah because now we are having rechargeable batteries so that what will be the autonomy roughly the what sorry the autonomy autonomy what do you mean how long do the battery how long do it be out of a station a long time yeah 8 to 10 hours no no no it should be weeks no most of the time it is not being used yeah so it is yeah but people do not like to put it back in the base station all the time people leave want to leave it on the couch so no 8 or 10 hours of working if you are just leaving like that it will be much longer yeah for weeks yeah that is right all right next slide yeah regular chip for control pricing is was a factor so that is why we have gone for a regular chip only not that one ship and that is it okay okay good good this is look at all the ways that is right okay those are very sounds very good nothing else to add i like yeah i like i like it maybe the thing that convinced me the less is the the multi functional buttons looks a bit you want to have more functional buttons looks a bit puzzled i do not know how to say you the buttons change their function depending if not it is not a we want to keep it simple so that this button is for teletanks which is usually also the case that usually there is a teletext button and once you press that the channel buttons they become the scrolling buttons and the volume button will will become it is up to you means now the fact both will be could be useful means let us say this this can move the larger digits and this can move the smaller digits or can move between positions that is right and what about people who want to use digits but real buttons well yeah yeah so there was a constraint that the surface area which we have on this banana on one side because of the shape so we are targeting a segment which is just very trendy kind of thing they do not care about the buttons anymore have you thought about configuration and all this kind of stuff it is all automatic it is all automatic okay okay yeah we are living in a wonderful world bannanas everywhere okay so automatically configured well right so we have to go through now evaluations yeah so your slides are already 0 you are 4 if i so this is one which one yeah okay i i constructed a list of criteria based on the general user requirements and this criteria will be evaluated it is a logical criteria users must say if it is true or if it is false in a scale ranging from 0 to 7 why this strange vector of 7 because it actually sorry usually i have seen that scales are from one to 7 it is from one to 7 sorry because it should be an even it should be an even scale and 5 is too short and 9 is too long okay okay fine in order to have enough granularity it is in order to have enough granularity in the evaluation the variance is minimal i am answering your question okay go ahead and that is the criteria i found more useful i think i could write the criteria on the whiteboard and we all 4 could range okay could evaluate the okay so you can say fancy handy handy okay let us evaluate if it is fancy yeah it is fancy according to me to me 7 but yeah 677 by me 6 i would say 7 it is quite fancy so you can add 7 +6 +7 plus no way yeah 55 maybe maybe 6 it is okay 615 handy handy again 6 point handy i would give it a 6 i think it is probably more handy than my current remote because of the scroll wheels but maybe lose the point for not having the extra buttons when you really if you do need them for some reason but you know you can always use your other remote so 776 yeah 6 6 6 functional i will give 5 i would say well it depends when you say functional do you mean it does what we want it to do or it does what it does you know can a a a a cophie you know for remote control does he have all the capabilities yeah it is compared to the all remote control that is before the standards what is available in the bucket of the shit i just say 4 actually i do not know what are the real specification of a universal remote remote it is not a universal remote i is not a universe but it is for all kind of tvs yeah well all tvs but only only tvs so it is universal but for tvs so it is universal but for tvs 4 5 4 4 4 so 42 just 4 4 put it 4 obviously there are some outliers so okay cool cool device there i will give it 7 it means cool features like new features actually that is right which while a tv the most important feature which i felt was the locator which is a cool feature and then scroll buttons are again cool features we do not have lcd for it but that we decided we do not want to have yeah i go type 5 i will say 5 6 7 so 6 yeah i say i say 7 so it is 7 yeah because it is 5 5 7 7 okay okay definitely easy to use definitely 7 so 7 so 7 7 and you 5 you have a new 5 outlayer 7 sorry i have them okay okay okay alright now here is a $60000000 question well €25 question of course i would buy the mine commander thank you what are you guys working of course the more difficult question for the question for the question more difficult question for the end i will say 5 €25 i find it quite cheap actually i do not know it depends if you live in switzerland or you live in yeah so the target price is for world europe only for rich countries it is more targeting uk or i do not know the initial specifications were for the whole europe or so this is selling cost not protection cost yeah this is the initial specifications yeah sure i will say 6 it is quite cheap actually i would say 2 i do not want to benighter or make living room table bonata remote to be nice really handy actually if you see it is handy it is so handy it is handy but it is terrible anybody who comes here anybody who comes here home he will at least ask once what is this yeah but it is not a positive thing it is a very positive thing well you see like that it is it is handy it is economic but it is a banana do not forget who we are targeting also we are well actually i i would buy this so no well yeah i yeah would be young not telling that you are young like a teenager for instance no it is i i i would buy you are crazy teenager and you like fun you want to flaunt with your girlfriend or something yeah you want to show the beautiful banana you have or might be it does some other kind of thing still i would say too i do not think at any stage in my life i would want a banana or my control really yeah crazy i can say maybe there is a market for it 0 yeah i know i know so you say 2 i say 5 i say 5 you say i changed the question so what did the question so yeah i will load the you will have to reload yeah i think so okay so it depends if yeah it is 2 different situations if you really need a universal remote control or if you would change your remote control for a new one yeah that is 2 different question if i had if i had to spend €25 if that was like my limit maybe i would buy it because the other €25 remote controls are probably going to look worse than a banana and they might not be as easy as this yeah this is kind of you know handy to use so when i stick with ring i go slightly up 6 it still has the word of course at the beginning so i do not know we have 65 i will give it a i will give it a 4 now so we are 6 64 6 so it is 55 more or less yeah okay so the last question would i change my remote control from amanda manana no we can not so one actually yeah we well if the same thing i would yeah let us put 2 i would say 3 i mean my remote control is kind of at home is pretty terrible if it was changed my remote control of my dvd player for amanda banana then i would be more in inclined to but because it is really bad but i would say a 3 i will still give it 55 yeah 235 you are a romantic really i would say 2 and 2 so it is something a 35 man yeah 35 who is the ad liar you said 5 no i said 5 he said 5 he is a little liar okay just do some i do not know if it is a it is not very promising but you know we are not young no because there are more yeah we should not sum like that well maybe we should we should because the last 2 questions is much more important than the rest actually otherwise we would not sell there is some formula you are using that says you have to sum them up no i did not prepare anything i did not prepare anything well just leave it at that then yeah oops so maybe we should stick to a general feeling yeah we can have out of these numbers which is that well we should go for it do you want me to sound no i think it is not it is falling you just lose information if you saw it okay so let us move so let us move let us move on yeah sure okay now we have to estimate the cost okay so i prepare an excel sheet where we are going to calculate the production cost we should be below 125 so i already put some put some numbers here okay we are going to go through so this is the number the number of components we need for this thing so it appears that there were things that we did not thought about and also things that i forget to put like solar cells well we just started against the solar cells so yeah finally we say no okay so let us go let us go let us go through all the the lights so hand dynamo this is something we did not thought about but you mean charging it by shaking the banana yeah i think rechargeable batteries will take care of the power thing yeah yeah to bring the cost so we stick to battery one yeah no kinetic also why i do not see the difference between kinetic and hand ino well maybe dynamo is like you have to actually 0 you have to okay so kinetic is really shaking the banana yeah yeah crazy okay so those bananas falling what is for let us go ahead so we only have one for battery and then for electronics so i did not put anything for the month so we have the regular chip on the print yeah which is one yeah and that is it okay so we hit and we have sample speaker yeah so one yeah well the cost of that is very 0 yeah yeah the cost is crazy well actually that that no that sample speaker is not we are not using that we are just using the the beep the very beep simple beep that is that sample thing is like voice recording and everything okay so i remove it yeah i say that yeah and we have so do not we need the well there is no listing for radio frequency thing yeah so we will put some x ress if there is something yeah maybe we will see later okay so in for the case i put single curved okay to reduce the cost it is okay well wait a 2nd because we have to think it is double curved it has got a 0 it has got all the direction so do not worry well yeah it is monotonic it has got a wild direction it has got but if you hold it that way that is 2 curved one on the side one on that side but the opposite sides actually this is actually i mean this probably this probably actually costs more than 3 yeah so let us put one here in the back curve instead of single lock all right so we stick to plastic it costs nothing that is right well did not we say we want to do a rubber no too no or if you drop it too expensive we are already at 11 we will come back we will come back and see if we can fit it in okay so i put a rubber one okay so special color yellow yeah for the interface we have we do not have any push buttons no we have 2 push buttons we have 3 no that is scroll wheel itself it will be put in that no we have all and we have 3 push buttons okay okay okay when you wrote regular chip you should put 2 because there is another chip here no it is not cheap this is just radio frequency thing yeah yeah but chip no there is no chip there it just emits the signal it just and the receiver accepts it and yeah it does nothing hachshund no just seems the signal it is a recharger thing okay we did not think thought about integrated scroll wheel push buttons well i actually did think about it myself but i thought you know because you could potentially you know you could be pushing it down as you scroll it for a instead of a turbo but you know the turbo button just adds that extra class yeah know so i mean if we if we are over budget then maybe we could we could rethink that okay so no lcd so for we have no button supplements right no in fact could you could not we consider this button as a button supplement because 0 no these are these are for colors and special forms special colors and special materials we are not we do not need anything special okay so we all over object yeah so 1st thing which we should take care of is make it plastic instead of rubber let it be plastic and then we are basically on budget except for you know ¢10 and that much money will be required for the base station which is not there yeah yeah so maybe in fact you have to put 2 here because it costs nothing yeah well yeah the base station is made out of many years of time so it might be 90 centimes for the remaining things which the cord and everything exactly exactly so we have margin for that stuff that is right does that include charging circuitry and everything yeah maybe okay good yeah excellent so what do we do with the extra profits we will invest in r d okay let us be extra fruit yeah so well we are under the cost so we can go through 2 project evaluation okay so now we have a product which nobody would buy yeah would buy sorry no we have a product which none of us would buy the valuation project which is different none of us will buy it no there is people in milan and in paris they are going to buy it massively yeah we are not in milan or paris yeah okay you have been in milan a couple of times actually there were a lot of battery and you said the lowest the lowest scores this is battery which you can detachable battery that is because i am sick of yeah for the batteries extra battery yeah so project process well in fact i did not know really what to say here if you have any ideas or what we can say so i do not understand what they mean by satisfaction on 4 example should it be more like a status of these meetings in fact yeah yeah well in fact we use a little bit the whiteboard and the digital pen not that much i think we had a fair bit of creativity 0 yeah it is really creative but i think one thing we missed out of this whole process was a like a focus group with the actual people were targeting we needed some of these kind of young trend setters to come in and play with the banana and you know see if they they liked it see if i like it yeah maybe we should go through yeah an evaluation because yeah the evaluation for us is is kind of pointless so maybe you should we should do kind of evaluation in the streets like asking to young people wow do you like to have a banana as a remote control because it would also be interesting to find out if we have a market in really young children as well to see you know how to market this thing because you know well i mean maybe you do not want to give all your kids their own remote because they will be changing the channel all the time but you know maybe in some households where there is you know a tv for each kid then you know banana remote control could be fun for them as well might as draw a face on it so but i think that is something we need to work on next time is really finding out more about the target market yeah any new ideas we could investigate next time i do not know range is yeah the cost of the thing can be made more than maybe because i think it is just the optimal what we have done for the cost which we are looking forward to yeah i think there are ways we could maybe simplify the interface well just the circuit board that we are using inside i am not sure really how complicated our needs are i mean what we have is 2 push buttons and 2 scroll wheels do we really need an integrated circuit to process that so a more general remote control instead of just focusing on tv the complexity should not be much higher you said if it goes for dvd then i and also for mood lighting and stuff that would be rather cool i think that is actually something that should be in version 2 it is the ability to control things other than the tv and not just electronic equipment but the whole environment of the room okay very good so what else well done i think we can go home i am pleased that is right yeah maybe you can ask the production department to make a real prototype that we can use at home to evaluate okay so so okay so thanks very much thank you bye thank you bye it was we did not get the pop up this time that meeting is 5 minutes yeah nikko was longer than yours okay no no i do not know that comes 0 0 0