okay good afternoon hope you have good lunch afternoon hi yeah we had falafel 0 nice and you yes i had something similar but non vegetarian okay so today is our 3rd meeting it will be about the conceptual design if i come back to the minutes of the last meetings we decided not to go for speech recognition technologies because of some reasons and we are not decided about u the use of l c d screen on on the remote control because of costs so maybe we cou wi will be able to clarify this this question to today at the end of the meeting we should take decision on that point so i hope that your respective pr presentations will help us so each of you have some presentatio presentation to perform who starts okay so marketing so you are you saved your y your presentation somewhere yep so you are 4 4 yeah which is trend watch okay mister marketing experts yeah that is me so well i investigate the preference more d i investigate deeper the preference of the users so the the current investigation th th sorry the current the n current trends yeah yeah okay okay well wha what i found can you next slide yeah yeah thank you what i found in order of importance from less to more important is that people want an easy to use device after they they want something new technologic technologically speaking but the most what they what they find more more interesting more or more important it is a fancy look and feel instead of instead of the current the current trend which was f the functional look and feel so now more more cool aspect ma more a cooler aspect rather than a device with many functions and many buttons with instead of i instead of ha of a device which can do many things a device which is pleasant to to watch to see okay also well in in euro in in paris and and milan the in paris and in paris and milan the the current trend of of clothes furniture and all this all this fashion it is it is fruit and the the the theme is fruit and vegetables and also in the in the u s a the the current the mor the most popular feeling it is it is a spongy spongy means eponge so maybe we should we should think in in this direction so what what do you mean by fruit and vegetables and spongy what you mean clothe spongy means it it is like sp fruit vegetables is the the new have you seen the last exposition of clothes in milan no i missed that one yeah i i did not miss an i did not miss and i saw that the fruit there are many fr pictures of fruits and vegetables in the clothes 0 they are okay so they are not like dressed as a carrot they just have like pictures of fruit on okay no no not not yet not yet yeah yeah so we are not going to have a remote control in the shape of of a banana just maybe so te textu textures yeah yeah vegetable textures and all this kind drawings of bananas yeah yeah okay and huh but what is your suggestion how we can have some shape like that on the remote well so this is in the next slide certainly no no it is not it is not it is so which fruit are you thinking of and i ha i have not thought of any particular fruit but the general aspect of the of the remote control may may could remind some kind of vegetable some kind of instead of vegetable some natur natural object or something but yeah it it depends on the so maybe you maybe you can display a banana on the l c d 0 so you want the remote control to be the shape of a fruit or you want just some kind of like fruit logo on the means buttons are in the shape of fruits buttons are in the frape shape of fruits or something apple banana something like that yeah maybe the shape the shape no not n not not too much focus apple for channel one not too much focu not n not too s not too similar to a fruit because next year the 10 the trend the trend will be different so we should not be at re really attached to to the trend but so something that looks half like a fruit and half like an elephant for instance yeah african or as an elephant that we can discuss afterwards okay but okay i am not i am not really sure if that would really appeal to everyone though maybe just to fashion gurus like maybe just like a little bit n a little fruit picture somewhere in the corner but i do not know about i dunno how ergonomic a an orange is well ma maybe we we should further specify what target are we focusing i think in my opinion we should focus on on young people because they are more open to new devi new devices and also yeah according to the marketing report 90 p 95% of young people was to fruit was was able to to buy a a n a cooler remote control but is it is fruit cool what that is a question what is fruit cool yeah is the new trend of the well i guess you know apple has the ipod so imagi just cause they have an apple on their on their product does not mean fruit is cool no i think we we should think about a a shape with it a device with a shape of some okay but it has to be easy to to use though and to hold you know you do not want to pear or a watermelon yeah don do not you think we can find the shape of a fruit which is handy to use well probably the only thing is a banana that i can think of a cucumber banana i dunno or m maybe too long maybe too green maybe so but i mean you also have to you have to also have fit r all the buttons and you know a banana it is it yeah the thing is you have t normally with with buttons they have to be at some point attached to a circuit board so if you are going to have things like on a cylindrical kind of device it may be difficult to kind of to build i do not th it will be rolling a lot yeah but i li i like your idea that we should not have a lot of buttons b buttons so okay yeah and you you you will not have pla enough a lot of place to put a l c d on a banana also yeah do you want a an l c d with €25 well you are the marketing expert you should tell us if it is too much or not well this is i think well according to the to the report people are more interested in in a fa fancy look and feel and in a technological inno in innovation so i will give more importance to the look and feel than rather than the so so you you you suggest to go f new inputs and also it is i am not convinced about this l c d because you need internet connection you need more things it is not just buying a new control re remote you need buying control remote buying okay s so you are simply you are simply looking s to a remote control that looks like a banana with few buttons with only a few buttons more things it is not so simple for instance yeah yeah for for for given an an example yeah okay good so maybe you can go ahead yeah no it is what i already said okay thanks okay i will give the floor so you are user interface guy okay so you are 3 yeah and it is this one yep go for it yep okay so s next slide okay so i received an email around lunchtime letting me know that the brilliant minds at our technology division had developed an integrated programmable sample sensor sample speaker unit which is a way for you to have a conversation with your coffee machine and or remote control but it is just a speaker right it is no what it is it is it is very it is not a microphone it has a has a microphone has a speaker it has got a little chip and it allows you t actually i am not reading microphone there so that is why you can all have conversation it just to speak to you well it is a sample sensor sample speaker sample sensor sample speaker it means that it can recognize it can do like a match on a on a certain phrase that you speak and then can play back a phrase in response to that but there is no kind of understanding of the phrase okay so i mean you know i guess you could build that in you could you could link the the recognition of a certain phrase to some function on on the remote control but basically the thing is we have this technology available in house in house so but the thing is obviously there is still going to be a cost if you decided to integrate that because you still have to pay for the c production of the components so it it but it basically means we c we can kind of consider this from you know a theoretical or usability kind of viewpoint without worrying too much about you know how to develop it because we have this already done whilst you know some people might get annoyed if we if we just dump it i there is something that i unclear really understanding is this a technology that recognize keywords speech keywords it is it it is no well it is it will recognize i guess keywords but you know keywords in a certain order like a phrase you train it for a certain for a certain phrase you say the the example they said that they have up and running with their prototype is well they have actually integrated into the into the the coffee machine that that we are producing is you can say good morning to the coffee machine and it can recognize that phrase and it will playback good morning how would you like your coffee and it is just to it is just to playback something yeah so actually that was a bad example cause it does not actually ask how do you want your coffee because it can not really understand the response so yeah yeah so this is not s really to do to to do control only like only in the sense that it it can recognize a set a set target kind of word an yeah this is just more like a poi pois yeah it is designed it is designed as a fun kind of thing but i guess you could use it as as a way to implement yeah yeah so it it is c it it it is a easy a fancy thing that you you can bring to we can bring to the remote control that will not have any yeah comp completely pointless for the inter for from the interaction point of v point of view yeah but you can u completely pointless yeah yeah yeah unless you know you like having conversation with your remote control okay yeah but the can we use it for saying okay channel 50 channel 20 well yeah that is the thing if you can but you have to pro though i think it is a fairly simple design so you would have to record into the device every possible combination you have to s tr train it to l to learn channel 15 that whole thing not just the word channel and the word 15 it does not have that kind of logic in it yeah yeah so this is so this is this is much more than tak taking this technology bringing it to the remote control and using it so yeah that would be some development work so this is out of discussion yeah so if if if it is something that you can we can bring easily and to put it into the banana remote control m mando banana mando no this is banana bando yeah banana mando yeah banana man then it could be cool yeah yeah okay let us go ahead okay i i i i do not think it is worth it though i think it does not really add much to the functional design and it is it is it is not mature enough to use as a speech recognition engine so okay yeah so if we can just move on to the next slide i have just done a quick mock up of some of the features of our potential funky looking remote control it does not look like a banana at all well you see i was i was unaware at this point of th of the fruit focus yeah so at the moment it is more of a box focus looks like a tr look likes a a tro a tropical fruit but you you can fit i you are saying now you can fit it to yeah well this is actu this could be a genetically engineered fruit that is designed to be you know square so that it packs tighter in the boxes yeah yeah but i have just indicated here we could have actually 2 scroll wheels cause i think the scroll wheel is a fairly key part of stable thing that is right you know i think everyone has has agreed that it is that it could be quite a useful thing so to have but i think it is important you know to have 2 scroll wheels because you know you want one for for the channel but you also want one for for the volume because it is it is the volume i it is you know it is very handy for it to have instant kind of feedback and response so but i have also included this turbo button because i think you know every design should have a turbo button what is a turbo button and well so this is you know a unique problem with with televisions is that if you have this scro this scroll wheel for the television the the tuner on the t v is not going to be able to to switch between stations as fast as you can scroll so you know the th the person might want to have a might want to be able to scroll past television stations without seeing what is on them in which case it just waits until you stop scrolling and then you know displays that station or they might want to scroll and and have a quick glimpse of it even if it lags behind what they are doing it con it controls the speed yeah so with this turbo button you can say skip over t channels if you know if i am if i am going if i am scrolling past them and you know it is you could have a little red light that comes up when they press it so they feel you know it is really going fast or whatever so yeah that is those are the 2 important features i think we need on the remote but i mean we can discuss about what other kind of buttons we need you know i it could be you know if we if we want to have like a very cheap kind of device i mean we could either consider that maybe we want to sell this as a very if it is going to be a banana you know that is a pretty gimmicky kind of thing that does not have that much functionality it is just you know a couple of scroll wheels and a button cause it is hard to get so many buttons on a banana and it is still very it may even be for most for some people more functional than their current remote it is enough but if they have these scroll wheels so you know what other buttons do we want i mean we could have well i guess you need an on and off switch switch on but you could you could 0 you could turn it turn it on by taking the top off the banana maybe yeah you know it is kind of like a spy kind of flick thing yeah so sounds crazy i like crazy ideas that is why you are a marketing guru okay yeah of course so i it looks like we are going completely to forget about the l c d thing well that is the thing as have we decided that we can only spend €25 i think that well not spend but you know charge €25 i i think we could use somehow the s coffee machine dialog interface or so no we can we can not use that you we can we can not use that to we can not communicate to comman co communicate it is just a thing yeah but we can say channel 25 it is one way no no but then you have to have a template for every channel for a 100 channels you have to be able to to recognize it is not a lot 100 templates it is not well i f i think it is probably more than than our can handle because it is designed for a coffee machine you know to say hello in the morning yeah ah it is designed for a cof okay is it design for a coffee machine well that is its current application i would presume that it is kind of they would not design it to handle a 100 things th so okay yeah maybe you could ask your the you could ask the engineering department if we can yeah a good good good thing but you want to g to move to your slides yeah that is right yeah you are finished well i just i just made the point i do not i do not know if that speech recognition is you know even if we can do it i think it is not really appropriate for television environment yeah i think so but i did have one thing from a previous meeting you were talking about being able to find the remote control and i was talking about extendin being able to extend the remote control by having you know yeah a base station that can control other things as well it might be useful to have some kind of base station even if it is just you press on a button on it and and the remote control starts beeping you know this is a way of finding the remote y in that case maybe the maybe the speech recognition the speech thing could be useful just to say i am here but it is probably a bit of overkill if you could just have a a beeping exactly yeah so it is a speech synthesis kind of thing something has been stored and it is just spoken out it is speech it is it is speech synthesis and s it is speech kind of not really speech recognition but kind of pattern matching yeah yeah 0 good idea yeah that is right very good okay let us move on so you are 2 that is right okay so this is going to be about the component design so 1st thing is we need power source for the remote control so i was of the idea that we can have 2 kind of power supplies one is the usual batteries which are there they could be chargeable batteries if there is a basis station kind of thing and on top of that we can have solar cells when the lighting conditions are good they can be used so it will be pretty innovative kind then we need plastic with some elasticity so that if your if the remote control falls it is not broken directly into pieces there should be some flexibility in t i guess that fits in with the spongy kind of design philosophy yeah yeah so there should we should think of something like that and then it should be double curve the s science for the ease of handling and there are some other issues why we need double curve then controls for the traditionals u traditional users we can have the push buttons so that they do not feel that it is an alien thing for them so just 12nd when you say double curve what do you actually mean you reckon you could like draw us a thing on the on the whiteboard cause i am not sure double curve is you have curves on both the sides if i am right so it is symmetrical kind of thing whatever it is okay but like kind of convex or concave so it could be curve so it could be convex conve concave depending on what what we want okay so there are flats there are single curve and there are double curves okay these are the 3 things and there are different materials with plastic you can have double curve but with certain other materials we cannot have double curve so there there was there were many other materials like wood titanium and all those things but plastic is i think is the most appropriate one it will bring the cost down and anyway it is yeah although you know wood could be quite a stylish option if you take like nice quality kind of wood that has got a nice grain and you kind of put some some varnish on but i but there is no elasticity which could be wooden cases well it depends i mean you have the outs the wood itself is not going to break so you do not have to worry too much about the case being broken it is the inside yeah but the components inside yeah but inside you know you could have you can still have some kind of cushioning that is not visible to the to the user yeah very too expensive to do yeah and i mean you could also you can have just a very thin veneer of wood as well and also yeah but it is more easier to do a banana in plastic than in wood that is true but are we set on the banana idea actually well it look like it looks like you are all targeting that yeah i was thinking that the the shape of a banana is not it is not really handy yes it is i do not know the name 00 in english this it is not a fruit it is a vegetable is it an e apple which has it is like a pumpkin or yeah pumpkin green green green yes i see what does it taste like and you put in the salad pep pepperoni ah yeah is it what is it in french poivron oui c est ca yeah okay so capsicum or pepper pepper yeah pepper but they do d and it is al it also suits with the double curve for easy of yeah i do not know it seems a little bit kind of bulky to me like no i mean in a yeah it is not re it you you think it is really fancy and fun like with a banana you can have you think that young people that are i am sure it is fun yeah more than a banana but banana is not so handy i think that is handier banana is more handier as compared to this i think and to capsicum well but like a banana you can you can be holding like this and have the scroll wheel kind of on top and just yeah roll it back and forth like that but with i do not know how you would hold a capsicum and it is kind it is kind of it is more it is really ergonomic it is fit in the hand and you have a lot of surface to to put the controls okay let us move on yeah you are right so time is running let us move on okay so push buttons for the traditional users so that they do not feel they are alienated just and a scroll button with push technology for channel selection volume control and teletext browsing these are the 3 scroll buttons which are already available with us in the company and we we can go ahead with that okay yeah we can go to the next slide then there are different kind of chips 11 is the basic chip and the regular chip and one an adva advanced chip so we can have regular chip for control pricing is a factor for us that is why we will go for the regular chip and regular chip supports speaker support so this functionality could be used for tracing the mobile phone which has been misplaced so is that when you say speaker support you mean it just has some output pinned which which which kind of it could be a beep kind of thing okay but the speaker is actually attached to the to the chip in some way or is just the the signal yes yes that is right it is it is onto the chip most most probably not not 100% sure about that okay okay so are there any issues where we place this this chip to make sure you can actually hear the the speaker from the outside of the banana that will be the volume control i think which which a user shou it it should be already pre defined it should be whatever will be the case the chip is always going to be sitting inside okay yeah but the speaker if the speaker is actually on the chip then if it is too far away from the the casing or if the casing is too thick then you may not hear the the speaker so we can have it at one of the boundaries so that things are slightly better yeah as or as hearing is concerned we can have some gap at some place so that yeah so that is something we have to keep in mind with the actual physical design is to keep the the speaker close enough to the outside that is right okay yeah so these these were the component selection and these things we can go to the next slide and these were the findings which i i saw with the web web that user wants to have control more than one device wants to control more than one device from the same remote control so our t v remote can have little extra things to support additional devices like v c r d v d players which are usually attached with the t v because users are like this and they do not want to have one remote control for everything so with this additional little we might be having slightly better market for us although if it depends if we like if we are concentrating on like a fruit design then maybe maybe we want to sell a collection of fruit you know like a different fruit for each device of fruits cause that you know that sometimes people like to collect you know things that of a similar type remotes objects okay s objects crazy objects i think that would be funny at the beginning but after one month you will be tired of be surrounded of fruits well you are the one who wanted to do fruit in the 1st place no but i think just one fruit to control everything like a power fruit a power fr a power m a mando a supermando fruit and as well as i could see on the web the scroll button is becoming really hot thing s and we should have it on the remote yeah okay actually i i did not understand very well this trace speaker lost control well okay good so you are having a basis station okay your usually your remote sits on that so you and it is that is why it can have chargeable batteries now let us say so you you have to buy 2 things the banana and the basis station bu it is it is basis station is with the thing you s you you thing it is like a telephone handset is there and the basis station for the telephone hand set is there so now what user gets additionally he does not have to buy batteries they are rechargeable batteries so over the period of cor time he will recover the cost so you are having the basis station and there is a button if you press that button wherever the remote it will start beeping so you know where the remote is i think that is a pretty handy feature yeah yeah i think it is kind of people would find that worth it even if it was not a recharging station even if they did not have to buy extra batteries you know yeah but i am a bit worried about the budget so this is basis station is nothing more just it is a wire which is coming from the main cable and you are having one socket on which the thing sits although you do need to include r f kind of circuitry in the remote that is right but all these things are usually in house so we do not have much problems so component cost is going to be the least anyway we are not using really advanced technology l c d has already been ruled out a s r has been ruled out so it is the basic thing but very trendy and very user friendly okay and i am just wondering actually cause you know i this whole fruit thing with the banana it is it seemed like it 1st seems a bit kind of niche like only a few people would really want a banana but what if it was kind of a stylised banana you know rather than having it kind of you know yellow and really looking exactly like a banana you could make it kind of silver and you know to give you kind of the idea of a banana but without it looking you know completely kitsch for better want of a better word you know you think that yellow it is kitsch well you know i don i do not know how many peop if you make something that looks like a banana it should have the color of a banana yeah no i i a yeah otherwise it will be mis means you do not get b any feeling then well they 0 otherwise maybe li like that it is neither a banana nor a yeah like this color this color maybe you know maybe like still in the shape of a banana roughly no exactly exactly but you know just maybe maybe not exactly the same texture as a banana and just kind of you know because the thing is it is going to be a little bit difficult to make to give like the texture of a banana anyway and to k to have the exact shape i think if you are going to not be able to do it properly you may as well do it in a stylised way that just looks a bit more kind of you know 21st century rather than 60s or 70s yeah okay and going to the last slide let us move on yeah before before saint before ending the meeting i would like to to draw some sketch about the pro future prot prototype okay go for it okay well no not not you you can finish your slides before okay okay so anyway users will be so the findings is users will be very interested in our locator device to find their misplaced remotes okay so that was very i thought it is a very good suggestion by everybody okay that is it that is all yep okay so so well done for the presentations so we need to take some de decisions about about what we are going to do so i i propose that you go to the whiteboard and we are going to report all the ideas we had we had during this these presentations just to draw some sketch about what will be the prod final product and where superman go banana and extra func functionalities such as wheels yeah okay the speaker unit well not in order not to lost the the device i do i do not remember you call it that is right the basis station basis station yeah that is right so so we are going for a stylish banana shape yeah so i guess you want to hold like the way the end of the banana you want to kind of hold as ma you maybe want to kinda hold like a gun rather than cause you do not want it to point kind of towards the floor yeah right so you know so if you have like what about what about this shape more or less we there is less space on this to put with the buttons i if it i if it has really the model shape of a bana you could the the starting is good but it could it should have more the shape of a banana if you want to point really a at the thing yeah but how many buttons do we need if you do not want to to to do that movement which is which is difficult if you do not have to do it in fact it is better what about a so ti time is running we have to we have to we have to to move forward so let us skip to this this this this idea yeah okay so so we have this so we have a a basis how do you call it the base station a base station right we will have a base station extra on the side okay so i guess we need you know something that can fit a banana shaped object yeah yeah we have a r f for for beeping for beeping that is right yeah we need that yeah we need b r f to beep okay so it is so we that means we need a button on th on the on the basis yeah basis station basis station thank you yeah yeah alright so we need okay can you go quickly please yeah okay so we are going to add also you as you suggested the whee some wheels to control the volumes and channels and your tur turbo turbo button yeah yeah which i think it is it is probably best actually on the on the underneath of the the device so you have turbo button yeah on the th yeah maybe here and the and the wheel a a at the level of the thumb for instance yes yeah so you have the thumb kind of here and and you have 2 wheels so yeah you need 11 here and one on on the other side so you got volume an and channel okay right good and so no l c d no l c d okay great very good okay 0 we need a we need a power on off switch as well yeah for the remote yeah 0 just the switch no f not for the t v for the t v remotes do not have power on off switch yeah okay so you s no that will be controlled by the those buttons will be there already yeah what a where means on the remote on the side because remote is going to have both the interfaces scroll as well as buttons okay they are not going to cost you much everything is in house and now you do not want the traditional users to be apprehensive of this well i dunno if the traditional user is going to buy a a banana remote 0 yeah in the 1st place you know that is that is another issue which i did not think of y i mean you need to kind of keep it but you know our targets are very high means €50000000 is the profit which we want make what about yeah how many of these did we want to sell i can not remember what was 25 125 is the profit on one 25 yeah but how many units did we need to to sell 40 th 4 4000000s 400000 4400000 400000 that is a lot of fruit in the market what about a yeah so well no time is running we have to close the meeting in a few minutes okay so okay the next step you can come back to your seat okay the next step is to go for to f is to go to to building a prototype based on this okay okay so next meeting you guys have to prepare the followi things you have to work on the look and feel design and you have to work on the user interface in fact you 2 you have to work together to model the 1st f 1st prototype marketing expert have to go to product evaluation okay i wo what about adding the this word spotting keyword spotting recognition saying volume up volume down it is too difficult it is too difficult but people like innovation and that is really innovative and i do not know if it would cost a lot just a few 5 words it is not a possi it will not be possible to implement it for the next prototype so t it is in the next prototype so let us skip it okay for the future prototypes yeah maybe for the n if if if it it works well we will go for an orange one that can be the t that can be like the turbo banana +plus commando yeah yeah honor the fruit +plus okay maybe objective banana okay thanks very much we will see n next meeting bye so meeting is over okay yep okay we have to go design the prototype okay okay thank you thank you thank you the problem is after all this meeting there is
thank you thank you yeah okay okay good afternoon okay good afternoon hope you have good lunch yeah we had falafel 0 nice and you yes i had something similar but non vegetarian okay so today is our 3rd meeting it will be about the conceptual design if i come back to the minutes of the last meetings we decided not to go for speech recognition technologies because of some reasons and we are not decided about the use of the screen on the remote control because of costs so maybe we could we will be able to clarify this question today at the end of the meeting we should take a decision on that point so i hope that your respective presentations will help us so each of you have some presentation to perform who starts okay where you start so marketing so you saved your presentation somewhere yeah so you are 4 4 yeah which is trend watch okay mister marketing experts yeah that is me so good point well i investigate the preference more i investigate deeper the preference of the users and also the current investigation i am sorry the current then current trends yeah okay does not sound okay well what i found can you next slide yeah thank you what i found in order of importance from less to more important is that people want an easy to use device after they want something new technologically speaking but the most what they find more interesting more important it is a fancy look and feel instead of the current train which was the functional look and feel now more cool aspect a cooler aspect rather than a device with many functions and many buttons instead of a device which can do many things a device which is pleasant to watch to see okay also well in paris and milan the current trend of clothes furniture and all this fashion the theme is fruit and vegetables and all this fashion the it is freedom the theme is fruit and vegetables and also in the usa the current the most popular feeling is spongy spongy means epongete so maybe we should think in this direction what do you mean by fruit and vegetables and spongy spongy means clothes fruit vegetables is the new have you seen the last exposition of clothes exposition of clothes in milan no i missed that one yeah i did not miss and i did not miss and i saw that the fruit there are many pictures of fruits and vegetables in the 0 okay so they are not like dressed as a carrot they just have no not yet pictures of fruit on yeah okay so we are not going to have a remote control in the shape of a banana just maybe vegetable textures and all this kind drawings of bananas okay and yeah yeah but what is your suggestion how we can have some shape like that on the remote so this is in the next slide certainly no no it is nothing it is not so which fruit are you thinking of  no i have not thought of any particular fruit but the general aspect of the of the remote control may could remind some kind of vegetable some kind of instead of vegetable some natural natural object or something but yeah it depends on the maybe you can display a banana on the lcd i was that you want the remote control to be the shape of a fruit or you want just some kind of like fruit logo on the means buttons are yeah maybe the shape the shape buttons are in the shape of fruits or something apple banana and something like not not not not too much focus not too much focus not not too similar to a fruit because next year the 10 the trend the trend will be different so we should not be a really attached to to the same something that looks half like a fruit and half like an elephant for instance yeah african or a general elephant that we can discuss after that okay i am not really sure if that would really appeal to everyone though maybe you are just to fashion gurus like maybe just like a little bit a little fruit picture somewhere in the corner but i do not know about a i do not know how ergonic is well maybe we should 1st specify what target are we focusing i think in my opinion we should focus on young people because they are more open to new devices and also yeah according to the marketing report 90 95% of young people was was able to to buy a cooler remote control but it is very cool what that is a question what is fruit cool yeah what is the new trend of the well i guess you know apple has their ipod so in much just because they have an apple on the on the product does not mean fruit is cool no i think we we should think about a shape with it a device with the shape of some okay but it has to be easy to use though and to hold you know you do not want a pear or a watermelon do not you think we can find the shape of a fruit which is handy to use probably the only thing is a banana that i can think of a cucumber or maybe too long maybe to green maybe so but i mean you also have to yes also have fit all the buttons and you know it is it yeah the thing is you have to normally with with buttons they have to be at some point attached to a circuit board so if you are going to have things like are on a cylindrical kind of device it may be difficult to kind of to build and it will be loyal i like your idea that we should not have a lot of buttons yeah and you will not have a lot of place to put an lcd on a banana also do you want an lcd with €25 wow you are a marketing expert you should tell us if it is too much or not well according to the report people are more interested in a fancy look and feel than in a technological in a technology in in in in in in in the report people are more interested in in a fancy look and feel than in a technology innovation so i would give more importance to the look and field than rather than the new inputs and also it is i am not convinced about this lcd because you need internet connection you need more things it is not just buying a new control remote you need buying control remote buying more things it is not so simple you are simply looking to a remote control that looks looks like a banana with a few buttons for instance yeah for giving an example yeah okay good so maybe you can go ahead yeah no it is what i already said okay thanks okay i will give the floor so you are user to feed guy so you are 3 yeah and it is this one yep go for it yep okay so next slide okay so i received an email around lunchtime letting me know that the brilliant minds at our technology division have developed an integrated programmable sample center sample speaker unit which is a way for you to have a conversation with your coffee machine and or remote control it is just a speaker right it is no what it is it is not a microphone it has a microphone has a speaker it has got a little chip actually i am not reading microphone there so that is why you cannot have conversation it is just a speak to you sent to sample speaker sample sensor sample speaker it means that it can recognize it can do like a match on a certain phrase that you speak and then can play back a phrase in response to that but there is no kind of understanding of the phrase okay so i mean you know i guess you could build that in you could you could link the recognition of a certain phrase to some function on the remote control but basically the thing is we have this technology available in house so but the thing is obviously there is still going to be a cost if you decided to integrate that because you still have to pay for the production of the components so it is it but it basically means we can kind of consider this from our you know you know a theoretical or usability kind of viewpoint without worrying too much about you know how to develop it because we have this already done plus you know some people might get annoyed if we just dump it something that i am clearly understanding is this a technology that recognize keywords speech keywords it is not well it will recognize i guess keywords but you know keywords in a certain order like a phrase you train it for a certain phrase you say the example they said that they have up and running with their prototype is well they actually integrate into the coffee machine that we are producing is you can say good morning the coffee machine and you can recognize that phrase and it will play back good morning how would you like your coffee it is just to play back something yeah so actually that was a bad example because it does not actually ask how do you want your coffee because you can not really understand the response yeah so this is not really to do control only in the sense that it can recognize a set target kind of word it is just more like a design as a fun kind of thing but i guess you could use it as a way to implement a it is an easy a fancy thing that you can bring to we can bring to the remote control that we not have completely pointless yeah yeah completely pointless for the form from the interaction point of view yeah unless you know you like having conversation with your remote control okay can we use it for saying okay channel 50 well yeah that is the thing if you can but you have to pro i think it is a fairly simple design so you would have to record into the device every possible combination you have to train it to learn channel 50 that whole thing not just the word channel and the word 15 does not have that kind of logic in it so this is much more than taking this technology bringing it to the remote control yeah there would be some development work so this is out of discussion so if it is something that you can we can bring easily and to put it into the banana remote control man do banana man no banana then it could be cool yeah okay let us go ahead i do not think it is worth it though i think it does not really add much to the functional design and it is not mature enough to use as a speech recognition engine so yeah so if we can just move on to the next slide i have just done a quick mock up of some of the features of our potential funky looking it does not look like a banana huh at all well you see i was i was unaware at this point of the fruit focus yeah so at the moment looks like a box focus look like now you can a tropical fruit yeah yeah well this is actually this could be a genetically engineered for it that is designed to be you know square so that it packs tighter in the boxes but i have just indicated here we could have actually 2 scroll wheels because i think the scroll wheel is a fairly key part of you know i think everyone has agreed that it is a that it could be quite a useful thing but i think it is important to have 2 scroll wheels because you want one for the channel but you also want one for the volume because the volume is very handy for it to have an instant kind of feedback and response but i have also included this turbo button because i think every design should have a turbo button what is a turbo button well see this is a unique problem with televisions is that if you have this scroll wheel for the television the tuner in the tv is not going to be able to switch between stations as fast as you can scroll so you know the person might want to have a might want to be able to scroll past television stations without seeing what is on them in which case it just waits until you stop scrolling and then you know displays that station or they might want to scroll and have a quick glimpse of it even if it lags behind what they are doing so i thought it controls the speed yeah so with the turbo button you can say skip over channels if you know if i am going if i am scrolling past them and you know it is you could have a little red light that comes up when they press it so they feel you know it is really going fast or whatever so yeah that is this is the 2 important features i think we need on the remote but i mean we can discuss about what other kind of buttons we need you know it could be you know if we want to have like a very cheap kind of device i mean we could even consider that maybe we want to sell this as a very if it is going to be a banana you know it is a pretty gimmicky kind of thing that does not have that much functionality it is just you know a couple of scroll wheels in a button because it is hard to get so many buttons on the banana and it is still very it may even be for most for some people more functional than their current remote but if they have these scroll wheels so you know what other buttons do we want i mean we could have well i guess you need on and off switch but you could turn it on by taking the top off the banana maybe it is kind of like a spike and a flick thing sounds crazy i like crazy ideas that is why you are our marketing guru so it looks like we are going completely to forget about the lcd thing well that is the thing as we decided that we can only spend €25 i think well not spend but you know charge €25 i think we could use somehow the coffee machine dialog interface or no we can not use that you can we can not use that to to command communicate it is just a fit we can say channel 25 channel 25 no no but then you have to have a template for every channel for 100 channels you have to be able to recognize it is not a lot 100 templates well i think it is probably more than our chip can handle because it is designed for a coffee machine you know to say hello in the morning ah it is designed for a coffee machine well that is its current application i would presume that it is kind of they would not design it to handle 100 things yeah so maybe you could ask you you could ask the engineering department yeah good thing you want to move to your slides you are finished well i just made the point i do not know that speech recognition is you know even if we can do it i think it is not really appropriate for television environment but i did have one thing from a previous meeting you were talking about being able to find the remote control and i was talking about extending being able to extend the remote control by having you know a base station that can control other things as well it might be useful to have some kind of base station even if it is just you press on a button on it and the remote control starts beeping you know this is a way of finding the remote in that case maybe the speech recognition the speech thing could be useful just to say i am here but it is probably a bit of overkill if you could just have a so it is a speech synthesis kind of thing something has been stored and it is just spoken out it is speech synthesis and speech kind of not really speech recognition but yeah kind of pattern that is matching well good idea yeah very good okay let us move on so you are 2 that is right okay this is going to be about the component design so 1st thing is we need power source for the remote control so i was of the idea that we can have 2 kind of power supplies one is the usual batteries which are there they could be chargeable batteries if there is a base station kind of thing and on top of that we can have solar cells when the lighting conditions are good they can be used so it will be pretty innovative kind then we need plastic with some elasticity so that if the remote control falls it is not broken directly into pieces there should be some flexibility in i guess that fits in with the spongy kind of design philosophy yeah so we should think of something like that and then it should be double curve the sites for the ease of handling and there are some other issues why we need double curve then controls for the traditional users we can have the push buttons so that they do not feel that it is an alien thing for them so just 12nd when you say double curve what do you actually mean you reckon you could like draw us the thing on the on the whiteboarder i am sure you have curves on both the sides if i am right so it is a symmetrical kind of thing whatever it is okay but like kind of convex so it could be convex concave depending on what we want okay so there are flats there are single curve and there are double curves these are the 3 things and there are different materials with plastic you can have double curve but with certain other materials we cannot have double curve so there was there were many other materials like wood titanium and all those things but plastic is i think is the most appropriate one it will bring the cost on and anyway also you know wood could be a quite a stylish option if you take like nice quality kind of wood that has got a nice grain and you kind of put some some there is no elasticity which wooden pieces well it depends i mean you have the outs the wood itself is not going to break so you do not have to worry too much about the case being broken inside yeah but inside you know you can still have some kind of cushioning that is not visible to the to the user it is very too expensive to do yeah but i mean you could also you can have just a very thin veneer of wood as well yeah but it is more easier to do a banana in plastic than in wood that is true but are we set on the banana idea actually it looks like it is like we are targeting that yeah the shape of a banana is not it is not really handy yes it is i do not know the name in english it is not a fruit it is a vegetable it is like a pumpkin or yeah pumpkin green green yes i see what does it taste like pelleoni ah yeah is it what is it in french poiveon okay so capsicum or pepper pepper pepper but and it also switched with the double cure for easy of i do not know it seems a little bit kind of bulky to me no i mean in a it is not true you think it is really fancy and fun you think that young people are i am sure it is fun more than in banana but banana is not so handy so handy i think that is handy as compared to this i think and to capsicum but you know like a banana you can you can be holding like this and have the scroll wheel kind of on top and just roll it back and forth like that but with a i do not know how you would hold the capsicum and it is really ergonomic it is fits in the hand and you had a lot of surface to put the controls okay let us move all right so post time is running let us move okay so push buttons for the traditional users so that they do not feel they are alignated just and a scroll button with push technology for channel selection volume control and teletext browsing these are the 3 scroll buttons which are already available with us in the company and we can go ahead with that okay yeah we can go to the next slide then there are different kinds of chips one is the basic chip and then regular chip and then an advanced chip so we can have regular chip for control pricing is a factor for us that is why we will go for the regular chip and regular chip supports speaker support so this functionality could be used for tracing the mobile phone which has been misplaced so is that when you say speaker is report you mean it just has some output pins which which kind of it could be a beep kind of thing okay but the speaker is actually attached to the chip in some way or is it just the signal yes yes that is right it is onto the chip most probably not 100% so are there any issues where we place this chip to make sure you can actually hear the speaker from the outside of the banana that will be the volume control i think which which a user should it should be already predefined it should be whatever be the case the chip is always going to be sitting inside yeah but the speaker if the speaker is actually on the chip then if it is too far away from the casing or if the casing is too thick then you may not hear the speaker so we can have it at one of the boundaries so that things are slightly better as far as hearing is concerned or we can have some gap at some place so there is something you have to keep in mind with the actual physical design is to keep the speaker close enough to the other side yeah so these were the component selection in these things we can go to the next slide and these were the findings which i saw with the web that user wants to have connection wants to have control more than one device wants to control more than one device from the same remote control so our tv remote can have little extra things to support additional devices like vcr dvd players which are usually attached with the tv because users are like this that they do not want to have one remote control for everything so with this additional little we might be having slightly better market for us it depends if we like if we are concentrating on like a fruit design then maybe we want to sell a collection fruit you know like a different fruit for each device because you know that sometimes people like to collect other more objects i think that would be funny at the beginning but after one month you will be tired of be surrounded of fruit well you are the one who wanted to do fruit in the no but i think just one free to control everything like a power fruit a power a mando fruit and as far as i could see on the web that scroll button is becoming really a hot thing yeah and we should have it on the remote i did not understand really well this trace speaker lost control so you are having a base station okay you are usually your remote sits on that so you and it is that is why it can have chargeable batteries now let us say you you have to buy 2 things the banana and the base station it is based station is with the thing is for the thing you bought the wall thing it is like a telephone handset is there and the base station for the telephone handset is there so now what user gets additionally he does not have to buy batteries they are rechargeable batteries so all the period of time he will recover the cost so you are having the base station and there is a button if you press that button wherever the remote it will start beeping so you know where the remote is i think it is a pretty handy feature yeah i think it is kind of people would find it worth it even if it was not a recharging station even if they did not have to buy extra batteries you know yeah but i am a bit worried about the budget this is base station is nothing more just it is a wire which is coming from the main cable and you are having one socket on which the things are although you do need to include rf kind of circuitry and the remote but all these things are usually in house so we do not have much problems so component cost is going to be the least anyway we are not using very advanced technology lct has already been ruled out asr has been ruled out so it is the basic thing but very trendy and very user friendly i am just wondering actually because this whole fruit thing with the banana it seemed like at 1st seems a bit kind of niche like only a few people would really want a banana but what if it was kind of a stylized banana you know rather than having it kind of you know yellow and really looking exactly like a banana he could make it kind of silver and you know to give you kind of the idea of a banana but without it looking you know completely kitsch one of a better word you know you think that yellow is kitsch well you know i do not know how many people you should make something that looks like a banana you should have the color of a banana yeah otherwise it will miss otherwise you do not get maybe like that it is neither a banana nor yeah like this color this color maybe you know maybe like still in the shape of a banana roughly no exactly exactly but you know just maybe maybe not exactly the same texture as a banana and just kind of you know because the thing is it is going to be a little bit difficult to make to give like the texture of banana anyway and to have the exact shape i think if you are going to not be able to do it properly you may as well do it in a stylized way that just looks a bit more kind of you know 21st century rather than 60s or 70s okay let us move on going to the last slide yeah before i think the meeting i would like to draw some sketch about the future prototype go for it okay well no not you you can finish your slides okay so anyway users will be so the findings is users will be very interested in our located to find their misplaced remotes okay so that was very i thought it is a very good suggestion by everybody okay that is all okay so well done for the presentations so we need to take some decisions about what we are going to do so i propose that you go to the whiteboard yeah and we are going to report all the ideas we had during these presentations just to draw some sketch about what will be the final product and our super mango banana and with the basis extra functionalities such as the wheels the speaker unit well in order not to lost the device i do not remember what you call it the base station basis station yeah so so we are going for a stylish banana shape yes so i guess you want to hold like the way the end of the banana you want to kind of hold you maybe want to kind of hold like a gun rather than because you do not want to have to point kind of towards the floor right so you know so if you have like what about what about this shape more or less there is less space on this to put the buttons if it yeah if it has really but the starting is good but it could it should have more the shape of banana if you want to point really i just think if you do not want to to do that movement which is which is difficult if you do not have to do it in fact it is better so time is running we have to we have to move forward so so let us skip to this this this this id yeah okay so so we have this we have a basis how do you call it already the base station a base station we will have a base station extra on the side okay so i guess we need you know something that can fit a banana shaped object yeah yeah we have rf for beeping that is right we need rf to beep so that means we need a button on the basis yeah basis station basis station thank you alright so we need okay can you go quickly please okay so we are going to add also as you suggested some wheels to control the volumes and channels and your turbo turbo voltage yeah the double button i think it is probably best actually on the underneath of the device so you have yeah maybe here and the wheel at the level of the thumb for instance yeah so you have the thumb kind of here and you have 2 wheels so yeah you need 11 here and one on on the other side okay right so you get volume and channel good and so no lcd no lcd okay great very good okay well we need it we need to power on off switch as well yeah for the remote yeah but just remotes do not have power no for the tv for the tv for the tv okay so you know that will be controlled by the those buttons will be there already here where means on the side because remote is going to have both the interfaces scroll as well as buttons they are not going to cost you much everything is in house and now you do not want the traditional users to be apprehensive of this well i do not know if the traditional user is going to buy a banana remote 0 in the 1st place that is that is another issue which i mean you think of you need to kind of keep it but you know our targets are very high means 50000000 euros is the profit which we want what about yeah how many of these did we want to sell i can not remember 5 125 is the profit on one yeah but how many units did we need to to sell what 40 for 4000000400000 4000000400000 that is a lot of fruit yeah in the market so well no time is running we have to close a meeting in a few minutes so okay the next step you can come back to use it the next step is to go to building a prototype based on this okay okay so next meeting you guys have to prepare the following things you have to work on the look and feel design and you have to work on the user interface in fact you 2 you have to work together to model the 1st prototype a marketing expert has to go to product evaluation okay what about adding this word spotting keyword spotting recognition saying volume up volume down it is too difficult it is too difficult but people like innovation and that is really an innovative and i do not know if it would cost a lot just a few 5 wars it is not a possible to implement it for the next prototype so it is in the next prototype so let us keep it okay for the future prototypes yeah maybe for the if it works well we will go for that can be the turbo banana plus yeah yeah another fruit maybe objective banana okay thanks very much we will see next meeting so meeting is over yeah we have to go design the prototype okay thank you thank you thank you the problem is after all this meeting there is down it is a meeting today i am going to