okay everybody is ready good morning again so today we are going to have a f 2nd meeting 0 michael hi yep you are late you have a good reason for that yes very good okay let us have a look to the agenda today so we are going to have a meeting about the functional design so 1st before starting i w just going to to go quickly to through the minutes of previous meeting so basically we we are not decided if w we should go for a universal or specific remote control but i have new new i inputs for about that topics i goin i am going to share with you and basically we decided to to go to individual actions for each of you so industrial designer should wor was supposed to work on th on th on the working design yep you showed us you ar you you prepare something for us yeah yep the u i guy also work on that yeah and for the mar our marketing expert should deliver some specs alright so so we are going to go through 3 of your individual presentations but 1st i would like quickly to to decide of to give a name to the project so i just put d quickly remo but if you have any 0 other names that we co could decide for just to to keep something fun for our project we we should we could discuss quickly any ideas the powerstick powerstick yeah what else what else maybe a spanish name would work well i was thinking of the especially if we are selling into the u s market becasue there is a lot of spanish speakers there maybe something that sounds cool in english but sounds funny in spanish mando mando what is that mango mango mando mando m a m a a n yeah d 0 m d 0 okay it does not it does not sound cool for me but maybe for a spanish for i for what does it mean 0 what does it mean in spanish control control okay nice cause it also like in english it sounds like you know the man is tool you know because you know men like to have control of the remote so it might but yeah mando sounds latino the mando okay so let us go for mando yeah yeah yeah no objection yeah that is great and we could have some like you d you could have the fonts you know special so so you have man in like in in in 10 in one font and then the 0 as like okay i think this is although you do not want to cut cut women out of the potential buyers though do you okay so yeah they are the most t v watcher so we should be careful yeah okay i think this is more a question of of i i think this is more a question of of look and feel but yeah it marketing something that should be addressed later we should we should go to other for the other topics yeah because if the product will be international well that is the thing we need to know who we are selling it to before we can really decide on a yeah okay so let us stick f to man mando for the name and we will see for the for the look and feel later so let us go for the 3 presentations right now so who want to start maybe maybe i should start so maybe we could start with the market yeah yeah okay okay so i have your slides somewhere yeah should be in participant 4 participant 4 this one yeah yeah s that is coming okay yeah yep great okay so yeah i will i will give a brief outline about what i what i prepared for this meeting for the functional requirements and especially for the for the user requirements i prepare a marketing report and we have to find the weaknesses and and the the improvements we could do to the current remote controls and also i di i did a study with for the incorporation of new technologies it seems that the remote controls have been have remained the same for the last 5 10 years there is no no significant difference between the the b the 1st new controls and okay yeah sh next slide okay yeah well more most of the people think that remote controls are ugly thoroughly so and they they admit that the the they should s they would spend more money in a fancier remote control which is which is good and it is interesting point also the people are worried about about the r s i disease which is if you repeat the sa the same movement which is not a with a not very appropriate device you you will have problems whe when you will get old so s people are are worried about the the shape of the of the remote control they are also they get angry very often because they lost the remote control very often so i think it would be a good point to to l to to find a a solution to any beep any alarm or something incorporated to with the remote control every time it it get lost and also i found that young people the the younger people are the more interested they are in incorporating new technologies in the in the remote control okay so in my opinion the mando this mando should not be very small because the smaller it is the more like the the liklier it is to get lost liklier or more likely more likely likely okay people also complain because they they they all have the same size of the buttons for buttons who w which are not very use like f memorizing channels or or this kind of actions which are not very often but they they should not they should not have the same importance in the in the in the remote cont in the remote control also the z the design should fit the hand shape so it may be interesting to to think in a in both prototypes for right and left handed people well th the on the thing is though most remote controls are used by more than one person so unless you are kind of targeting single people you know you are going to maybe yeah cut out some a lot of your market i dunno i th anyway i think it could be int interesting to to release some a a small fraction of of this remote controls well maybe it could be a universal design sorry a universal design which is which is good for both the hands yeah still shaped for yeah for your hand but not for a particular hand right yeah that is right whether it is left hand or right hand but but do not you think that the 2 points are clashing yeah one thing you are saying design should fit the hand shape and it should not be very small sorry the 1st and the 3rd point they are clashing well it can still be a you can still extend past the hand yeah yeah okay like so fitting the hand does not mean much then well it means like this remote here is kind of is very thin and long so instead of having you know you might have it kind of a bit bigger or yeah like you know with maybe some some finger molds or something so it means design should be similar to the traditional ones little sleek longer no no i was thinking of so like something yeah and it should fit the hand something with the shape of the palm some finger grips maybe yeah you could even have some buttons like you know on the sides and everything but on the sides yeah yeah it sh it should not it should not be symmetric symmetrical hm not anymore that is what yeah and then finally and finally the incorporation of a l c d or a speech recognition system in the remote control could also be interesting but i do not know if the budget would be large enough yeah yeah 1st i am just wondering about the l c d stuff because because but most of yeah most of the young people to 30 to 30 years old were really interested in this kind of technology yeah so maybe it is a good time for me to to bring you to some new new informations we had the new requirements from the so from the head offices of the company and so they wanted so they want to they would like to be restricted to t v yeah okay i dunno if you had this information already no no so they want us to restrict the remote control to t v only because of time limitations they want also actually this marketing report is restricted to t v remote controls excellent so we have also to focus more on the internet aspects because well well te teletext is outdated now and finally it should be clear that the corporate image that means colors and logos of the co our company should be clearly inde identified in the product i was still i was still working on this €25 price point because i think actually having looked at some of the remotes out there so this is quite a low price if if we are maybe i can get to this in my presentation though but yeah yeah yeah sure sure so maybe we can jump to your presentations right now yep okay okay so let us keep in mind about tha that that this last point about l c d and speech reco yeah i think even even if it was within budget do a speech reco rec system it might be a bit difficult because if you think if you are watching t v you are going to have a lot of this background noise from the t v which might interfere with the sorry what is your participant 3 you might have some background noise from the t v which will make the speech recognition much harder so yeah but you should be able to activate or disactivate so yeah yeah 0 you press a press a button to talk and the the t v the t v sound turns off yeah channel 50 yeah no it could be command control kind of thing it requir recognizes particular sequence and then it gets activated means you say you should say like does that remote control being on or be on kind of thing and then remote control comes in the picture for the speech recognition yeah because this kind of thing means speech is there from the t v also yeah so there should be something command controlled you start and then you stop yeah it is like v i editor you are having 2 modes similarly otherwise it is just lying idle okay michael okay so could i describe the mouse maybe be easier to could i use the mouse or sorry yeah thanks okay the wheel does not work great okay so while researching this this topic i 1st of all just thought of a couple of things that i would like to see in a remote and just looked to see if they are actually available in any current remotes and then also searched for which are the top rated remote controls on epinions dot com which is a a you know a a customer written basically review site so there is a pretty wide range of remote controls these days and and this remote control on the right here is is one of the more extravagant but it is not really it is by no means you know on it is own in being so expensive there are a lot of expensive remote controls out there looks like a p d a so yeah it doe it is well basically all the functions are controlled through through the l c d screen except for the really really kind of main functions which have a couple of of their own buttons and if you look at a lot of the universal remotes out on the market i know we are working on television remote but a lot of the universal remotes out there have have these l c d screens which kind of helps when you are using multiple devices i suppose because you can have multiple kind of functions d different functions on the screen at different times but the thing that i find most interesting about this remote control and it is kind of difficult to to see in the slide but it has a scroll wheel on it which is kind of like a mouse scroll wheel which i think is it is a really kind of important design aspect is it is cause the thing is what a what we the presen this presentation we had is what we want the remote control to actually do and obviously the the simplest thing that a remote control does is it just change the change the channel change the channels yeah now the i think that a scroll wheel is actually pretty a pretty handy way of of changing the channel cause i know when i when i use the remote to change the channel i very rarely use the numbers on the on the pad i usually use the up and down because most channels are you know 2 digit numbers and you have to press you know a special button to enter a 2 digit number yeah yeah and then 2 numbers so that is just it is annoying so i think a scroll wheel is is quite handy now the the scroll wheel is is much more useful if you have an l c d screen and this brings us to the the point you were mentioning before about the internet capability one possibility if we now we need to still talk about the price point because obviously a lot of this stuff can not be done for 25 eu euro but one possibility is to download program information into the l c d screen so that instead of actually saying i want to i want to go to channel 37 because i know this program is on you know often you do not know what ch what channel it is on or you do not know what is on if you have a list of of programs on your l c d screen you just scroll to that program rather than to a channel so if you think about it is kind of like a you know in mobile phones now you do not use you do not remember people is phone number you remember their name and you go find that name and ring it so this would be pretty kind of a handy thing to have but we we really need t to discuss the price so i mean there are there are cheaper this is another multi kinda purpose remote control where it is it is it is very simple there is only a few buttons but al each of those buttons does something different in a different context so this is something else we might want to consider is really kind of limiting the number of buttons because this is the top rating universal remote control on on epinions it it is really maybe worth thinking about limiting the number of buttons as much as as possible because really i think people want to be able to find the button they are looking for without even looking at the remote control and was saying before about having different size buttons for different you know frequently used tasks but i think also you know the location and and shape of the buttons is important but also the number of buttons so if you have too many buttons it it it increases the the difficulty of finding the one you want but there is one problem then the user has to understand each of that functionality so yeah well we w because the same button is doing too many things yeah well we will have a bit of a simpler task in that we are only doing a television remote control i think maybe one option is to have you know a little flip open door that that you have hidden most of the time but contains the extra buttons like say the number buttons for instance i i would if i had my perfect remote control i would probably just have no numbers at all on it because they are just in the way they do not really do anything maybe you know i although i do also find flip open doors a bit of a pain because sometimes they can break off or or whatever but maybe a door that you can you can permanantly remove or permanantly have on would be good but i think definitely you need to to keep the buttons down to a minimum but not not let that kind of interfere with the functionality of of the device h i think i think that the tr the transition to this to this new remote control should not be very very abrupt very hard because w if people see a remo see the see a remote control without numbers they will think it is very difficult to learn very difficult to very different build very different to the traditional it does sampling out of the well i guess that depends on how you market it if you if you have the right advertisement showing how how how easy it is and how you can if y you know navigate to a program without the numbers then people might say that looks pretty easy okay can you continue please mi so but yep okay so i think one of the really kind of useful things you can do with with internet connectivity would be to have this a program driven interface rather than the channel number so if we can have a higher priced remote control i think that would really be worth something that would be worth implementing there is the l c d screen which maybe maybe is too expensive but i think also at the scroll wheel i have not mentioned it here the scroll wheel could be used without an l c d screen just for changing channel numbers easily i think even that i mean that would be a fairly cheap thing compared to an l c d screen to implement but i think that would be quite useful as well and the other thing you say we need to we need to keep it just television but i think one maybe one option since this is supposed to be a kind of a fashionable device is you know there is a certain kind of cool or wow factor that you can kind of you can have with technology and maybe we want to make it something that is extensible to do other tasks say you have like a little another little kind of base unit that can also receive signals as well as the television where you can say change the lighting in the room you know that would be something maybe you could sell as an extra so that it does not have to be part of the initial development but you know later on you could you can you know you also selling the potential of the device then you say potentially you can then do other cool stuff like change the lights i dunno close the windows whatever turn the heating on and i think that is something we may need to have as as at least as an optional extra to to kinda make our product cool okay since we say we are putting the fashion in electronics okay okay thanks you want to go yep so yeah so most of the things which we are discussing about is speech recognition that means on my own i yeah it should be this one great no not that one you are 2 2 alright okay so the working design is user i interface could be of 2 types one is the usual press buttons which are there so that the user feels that he is knoing doing some he is knowing about that technology so he is pretty comfortable if he wants to get this and on top of that there there could be a speech recognition technology also being sitting on the on the remote so the old kind of users who do not want to have any changes it can it can be useful for them and the new users as our marketing expert was saying they can use the new gizmo which is speech recognition kind of thing okay sorry to interrupt you but we have seen before that there is a new way of interacting that use wheel that is right so anyway that did not come into my mind so th that is a possibility okay these could be other kind of interfaces means we can have depending on the cost how much we can afford we can have different kind of interfaces so spe buttons are something which is very everybody is familiar with so if you go to the market and you say that buttons are there the people know what it is and on top of that if we are having extra functionality people are willing to shell that €25 money which we are thinking otherwise we are just like others in the market so anyway that is the 1st user interface could be of more than one type and yeah that means we can do the on line changes which which cannot be done now actually so apart from the speech we can have the scroll kind of thing with the buttons now for buttons normal requirements like bit coding and all those things are required and for voice limited vocabulary automatic speech recognition system is required and we require a microphone also to be sitting there on the remote yeah that increases the the cost also that is right but means we have to see how much what kind of microphones and stuff like that do you think that performance of such systems are enough to to target well of such technologies is enough yes if it is limited vocabulary usually it is enough okay yeah we we can target means we can target 95% accuracy or somewhere 97 perc well wh i imagine also that the microphone will be an ambiance a an ambience microphones because you are not going to speak into into th into the remote control that is right no it it could be little d yeah it could be so it could be s a few centimeters well 11 other thing that that speech recognition could really blow out the price for is when you want to sell into other markets that is right that is right though because i am not sure exactly where we are going to sell this but i presume it is not going to just be english speaking countries yeah so then you have to s you know you have to train models for it is more like means there are different speech technologies which are existing so d t w could be kind of which is the easiest so you have to store some templates on the on the on the chip itself and it is just dynamic time warping where you try to find out what it is instead of having a model which has to be trained and being a micro controller yeah okay okay we shou we should discuss this la later after after after this this slide yeah that is right yeah so we can this is a this is a this is a a very important issue in discussion that is right yep okay next yep that finished no no components no components yeah so will you go to the next slide yes sure yeah so this is the design which we are thinking so we are having a power button and the switch which is not much and then we are having the which is to indicate whether the power is on or not and then there are 2 kind of things which can be so one is the button interface which has not been shown because because of lack of time so we could not put that so now where the a s r decoder is sitting similarly there are different kind of interfaces which could be there so there is a s r decoder which could be there and then there could be another scroll button scroll scroller and then there could be buttons and all of them they will just do the decoding and put it in the math put it in the proper message format and then there is there is the chip which is sitting the green one and it converts it into bit codes and that bit codes are sent by the infrared device to the receiver okay so this is the easiest design the there could be so th an a s r decoder we can have things in to have different technologies so this was the my personal preference was that we can have a s r sitting there on the remote control you know i guess you could actually train the remote control as you are using it by saying you know turn volume up yeah and you press the press the button like s people teach sign language to kids f well by speaking and doing yeah but as soon as you try to put the microchip kind of thing or something the price will go up okay yeah so these are the slight problems so your your opinion is that we should go for special condition technologies because yeah the reason is that if we go into the market means though i do not have much idea but as he the marketing expert presentation was i am sure if you can sell a a speech recognition remote control for €25 everyo everyone will s will buy it actually i am not so sure because i am the you know if i was using a remote control to say so if we go with just the i am sure turn the volume up because i can not hear it very well i do not really want to you know drown out what people are saying by talking you know when i am when i am instead of pressing up on on a remote control you know if there is some there is some dialog all of a sudden that i can not hear yeah i am trying to actually find out what is being said so maybe speech recognition gets in the way more than it helps okay so yeah but you know the the average frequency of pushing buttons it is about well it depends if it is a remote control th it is about 808080 pushes per hour or something like that maybe if the remote control is something that y you do not actually have to pick up anymore that would be a a useful feature of the speech recogntion if you can leave it sitting on the table and you do not actually have to find it then that could be okay gentlemens we have to take some deci decisions right now alright so if i if i kind of summarize everything we have de we we said we are targeting t v we need we need to have remote control which is fanc fancy which is which is easy to to hand not too small not too big we have or good shape yes with a good shape for the we should bring new technologies for young peoples and as we have also requirements to to use to to push thr toward the internet maybe this is something we can stick to it and also a very interesting things i i i have seen on on on the one of the comp 0 our competitor is this wheel that we can use to navigate so so my feeling is that re regarding costs budget we have an an an target price it is not possible to go s to go to l c d and also to go to automatic speech recognition technologies 1st m m why not to go to l c d because in fact as we are targeting t v in fact we can use t v screen as a screen to feedback to to give some feedback informations about what we could have well it depends though well it depends if we we do not unless we have some input some video input to the t v or we have control over the t v then we can not actually display that like if we if we produce the t v s then then yeah we can put you know menus up up there but otherwise we need to actually have some kind of something sitting in between the video signal and the and the t v to superimpose those those menus so that is an extra yeah that is right don do not you ha do not we have contacts with people on t v or or well systems that exist that we can use cost well this is this is another que we still have not really defined the remote are we still you say we are focusing on t v but is it still a kind of like a universal remote in that it is a replacement remote control or is this something for our own line of of televisions yeah cause that really makes a big difference cause even if we have contacts we can not really produce a remote control that can bring up menus on other other companies t v s it is just there are too many t v s out there it is it is not really going to yeah that is good point what is what cou what could be the cost of well could we fit the the targets in terms of cost if we go s to l c d on the remote control for €25 yeah it is not possible i think it is impossible it is impossible but but i dunno yeah i think it would be good to know if there is any leverage in that any leeway in that that €25 because for €25 i think all we can really do is provide a very basic remote control and that seems to be kind of against the philosophy of our company which is you know putting the fashion into electronics so i would i would like to know if there is any chance of of increasing the of increasing the unit price what would be so you mean yo you mean we we should target something maybe which is which would be more expensive but re really fancy in terms to in terms to had to have really an added value yeah yeah yeah because yeah okay so regarding the automatic speech recognition i think this is wha but what would be one question what would be the goal of putting an l c d in a remote control well th what what kind of information cause you can have things like the program name instead of the channel numbers like an interactive program guide yeah but mo most of the t v s nowadays show the show the they have tele teletext well because they have teletext on it the n th th you have a teletext sin signal that you can that you can that you can get thr through the channel yeah but yeah most of the t v s have teletext nowadays they have t most of them have teletext yeah but we want to get rid well one of our requirements is to to move to teletext to to the use of internet so to to you can get a lot more information on it to browse more easily the teletext for instance through through your remote control so what would what would appear in the in the l c d so you could have the name of the program you could have the start time you know where it is up to the ti the start time all the p all the programs you could have 0 you could have a l even a little image of you know the c you know the the m the main actors or something so you can quickly just kind of even without reading okay well i do not know if this information is available from teletext also well no but there are the electronic program guides out there are they may not have pictures but maybe they do there is dependi it also depends on the country well because for the same reason that we cannot informations on the t v we c we could not grab information information which is not there no but i mean with the internet you have flexibility of where you get your information from so it may be possible that there are people out there providing that so so that mean w w we need an in an extra internet connection to use the remote control but if you want to browse in addition to the t v or or it should be a special t v connected to yeah well i i think if we are going to i think we would definitely need the internet connection because even with y i do not think you could even get teletext information from the t v onto the remote control especially if we do not control the t v i dunno we need to find that out okay we need to close the meeting so but just a small thing what kind of market we are targeting very quickly is it that we are targeting the replacement remote market or what so the remote has gone bad and the person wants to buy a new remote or because the cost of l c d thing could be as high as the t v itself that is very important no if it is a really small t v maybe yeah well people go to buy another remote control when they broke n broke their broke okay okay and they want to go t for universal one and they take the fanciest they can have okay okay okay okay so this is that we z that that we should target so the com the the the committment is the following we do not go for speech recognition technology the l c d is still on disk is still open to discussion it is up to you to go through this this way and to to report report me back next meeting so i think that the speech recognition technology would be cheaper the than the l c d it is it is cheaper as compared to the l c d yeah but not sure maybe it is cheaper but we have no because with the l c d you need more requirements you need a internet connection you need m more things but for the speech recognition you you do not need anything well the thing is i think i think the type of peop you just say channel 50 and that is it i think the type of people that are going to want to buy a very stylish rem r remote control with lots of new technologies are the kinda people that are going to have you know a wireless internet connection maybe or a you know but then we should move to another target b because at $25 it is means th yeah €25 is yeah that is right well this is what we need to find out can we can we increase the the price point of this remote control cause otherwise we need okay this is this is an open question for you yeah this is up to you to tell us but i am definitely not keen on to to no no no i am no i am definit definitely not keen on going to speech recognition technologies to move to another target i am not confident enough i am not sure that that we will have a product really that work i that work it is kind of hard to guarantee that you are going to it is real yeah how to guarantee such performances is really hard the expert said 95% 95% is not good enough though well this is still is is very bad so this is the end of this discussion next meeting here are the task you have to work on so you have to work on the component concept okay you have to work on user interface and you have to go through a trend watching okay so the question is still open about the l c d thing we i hope that next meeting we will we will take some decision that direction thanks yep bye
okay okay okay okay okay okay okay is it center okay i am not okay everybody is ready good morning again so today we are going to have a 2nd meeting 0 michael hi you are late you have a good reason for that yes very good ok let us have a look to the agenda today so we are going to have a meeting about the functional design so 1st before starting i am just going to go quickly through the minutes of previous meeting so basically we were not decided if we should go for a universal or specific remote control but i have new inputs about that topics i am going to share with you and basically we decided to go to individual actions for each of you so industrial designer should work we are supposed to work on the working design you should just you prepare something for us the ue guy also work on that yeah and for our marketing experts should deliver some specs some specs all right so so we are going to go through 3 of your individual presentations but 1st i would like quickly to to decide of to give a name to the project so i just put it quickly or remote but if you have any other names that we could could decide for just to keep something fun for our project we should we could discuss quickly any ideas i have heard the power stick power stick yeah what else what else what else  maybe a spanish name especially if we are selling into the us market because there is a lot of spanish speakers there maybe something that sounds cool in english but sounds funny in spanish mando mando mango mando mando m a m a yeah d 0 d 0 okay it does not it does not sound cool for me but maybe for spanish for i 4 what does it mean in spanish control control because it also like in english it sounds like you know the man is tool you know because you know men like to have control with the remote so mando sounds latino okay so let us go for mando yeah no objection great maybe we could have some like you could have the fonts you know special so you have man and like in in in one in one font and then the 0 is like okay i think you do not want to cut out of the potential buyers 0 so yeah they are the most tv watcher so we should be careful okay i think this is more a question of but if i think this is more a question of look and feel something that should be addressed later we should go to because the product will be international well that is the thing we need to know who we are selling it too before we can really decide on yeah okay so let us take to mando for the name and we will see for the look and feel later so let us go for the 3 presentations right now so we want to start so maybe i should start maybe we could start with the market here yeah okay so i have your slide somewhere yeah should be in participant 4 participant 4 this one yeah that is coming yeah okay great okay so yeah i will give a brief outline about what i prepare for this meeting for the functional requirements and especially for the user requirements i prepare a marketing report and and just to find the weaknesses and the improvements we could do to the current remote controls and also i did a study with for the incorporation of new technologies it seems that the remote controls have been have remained the same for the last 5 10 years there is no significant significant difference between the 1st new controls next slide well most of the people think that remote controls are ugly directly and they admit that they would spend more money in a fancier remote control which is good it is an interesting point also the people are worried about the rasi disease which is if you repeat the same movement which is not a very appropriate device you will have problems when you will get all so people are worried about the shape of the remote control they are also they get angry very often because they lost the remote control very often so i think it would be a good point to find a solution to any beep any alarm or something cooperated with the remote control every time it gets lost and also i found that young people the younger people the more interested they are in incorporating new technologies in the remote control okay so in my opinion the mando this mando should not be very small because the smaller it is the more like the the likelier is to get lost liklier or more likely people also complain because they all have the same size of the buttons for buttons which are not very used like memorizing channels or all these kind of actions which are not very often but they should they should not have the same importance in the remote control in the remote control also the design should fit the hand shape so it may be interesting to think in both prototypes for right and left handed people well the only thing is though most remote controls are used by more than one person so unless you are kind of targeting single people you know you are going to maybe cut out some a lot of your market i do not know anyway i think it could be interesting to release a small fraction of this remote control sorry a universal design which is good for both the hands yeah still shaped for your hand but not for a particular hand that is right yeah whether it is left hand or right hand but do not you think that the 2 points are clashing one thing you are saying design should fit the hand shape and it should not be very small sorry the 1st and the 3rd point they are clashing well it can still be a big you can still extend past the hand yeah okay like so fitting the hand does not mean much then well it means like this remote here is kind of it is very thin and long so instead of having you know you might have it kind of a bit bigger or you know with maybe some finger molds or something so it means design should be similar to the traditional ones little sleek longer no no i was thinking of like something the shape of the pan some finger grips maybe you could even have some buttons like you know on the side it should not be symmetrical not anymore and then finally and finally the incorporation of lcd or a speech recognition system in the remote control could also be interested but i do not know if the budget would be large enough yeah 1st time just wondering about the lcd stuff but most of the young people to 30 to 30 years old were really interested in this kind of technology yeah so maybe it is a good time for me to to bring you to some new new informations we had the new requirements from the so from the head offices of the company and so they wanted so they want to they would like to be restricted to tv yeah okay i do not know if you had this information already no no so the one has to restrict the remote control to tv only because of time limitations they want also actually this marketing report is restricted to tv remote controls excellent so we have also to focus more on the internet aspects because well teletext is outdated now and finally it should be clear that the corporate image that means colors and logos of the car company should be clearly identified in the product are we still working on this €25 price point because i think actually having looked at some of the remotes out there this is quite a low price if we are maybe i can get to this in my presentation though but yeah yeah so sure maybe you can jump to your presentations right now ok so let us keep in mind about this last point about lcd and speech i think even if it was within budget to speech rec system it might be a bit difficult because if you think if you are watching tv you are going to have a lot of this background noise from the tv which might interfere with the sorry what is your following participant 3 you might have some background noise from the tv which will make the speech recognition much harder yeah but you should be able to activate or deactivate so yeah press a button to talk and the tv channel 50 turns off yeah no it could be command control kind of thing it requires recognizes particular sequence and then it gets activated means you should say like this that remote control being on or be on kind of thing and then remote control comes into the picture for the speech recognition because this kind of thing means speech is there from the tv also so there should be something command controlled you start and then you stop it is like via editor you are having 2 modes similarly otherwise it is just lying idle okay michael okay so could i just grab the mouse maybe it would be easier to could i use the mouse yeah thanks okay the wheel does not work great okay so so while researching this topic i 1st of all just thought of a couple of things that i would like to see in a remote and just look to see if they are actually available in any current remotes and then also search for which are the top rated remote controls on epinions com which is a customer written basically review site so there is a pretty wide range of remote controls these days and this remote control on the right here is one of the more extravagant but it is not really it is by no means on its own in being so expensive there are a lot of expensive remote controls out there it looks like a pda yeah it does well basically all the functions are controlled through the lcd screen except for the really kind of main functions which have a couple of their own buttons and if you look at a lot of the universal remotes out on the market i know we are working on television remote but a lot of the universal remotes out there have lcd screens which kind of helps when you are using multiple devices i suppose because you can have multiple kind of functions different functions on the screen at different times but the thing that i find most interesting about this remote control and it is kind of difficult to see in this light but it has a scroll wheel on it which is kind of like a mouse scroll wheel which i think is a really kind of important design aspect because the thing is what we this presentation about is what we want the remote control to actually do and obviously the simplest thing that remote control does is it just changes the channel now i think that a scroll wheel is actually a pretty handy way of changing the channel because i know when i when i use a remote to change the channel i very rarely use the numbers on the pad i usually use the up and down because most channels are you know 2 digit numbers and you have to press a special button to enter a 2 digit number and then the number so it is just it is annoying so i think a scroll wheel is quite handy now the scroll wheel is much more useful if you have an lcd screen and this brings us to the point you were mentioning before about the internet capability one possibility now we need to still talk about the price point because obviously a lot of this stuff can not be done for €25 but one possibility is to download program information into the lcd screen so then instead of actually saying i want to go to channel 37 because i know this program is on you know often you do not know what channel it is on or you do not know what is on if you have a list of programs on your lcd screen you just scroll to that program rather than to a channel so if you think about it is kind of like you know in mobile phones now you do not use you do not remember people is phone number you remember the name and you go find that name and ring it so this would be pretty kind of handy thing to have but we really need to discuss the price so i mean they are they are cheaper this is another multi purpose remote control where it is very simple there is only a few buttons but each of those buttons does something different in a different context so this is something else we might want to consider is really kind of limiting the number of buttons because this is the top rating universal remote control on e pinions it is really maybe worth thinking about limiting the number of buttons as much as possible because really i think people want to be able to find the button they are looking for without even looking at the remote control and guillermo was saying before about having different size buttons for different you know frequently used but i think also the location and shape of the buttons is important but also the number of buttons so if you have too many buttons it increases the difficulty of finding but there is one problem is then the user has to understand each of that functionality yeah well we will because the same button is doing to anything yeah well we will have a bit of a simpler task in that we are only doing a television remote control i think maybe one option is to have you know a little flip open door that you have hidden most of the time that contains the extra buttons like say the number buttons for instance i i would if i had my perfect remote control i would probably just have no numbers at all on it because they are just in the way they do not really do anything maybe you know i although i do also find flip open doors a bit of a pain because sometimes they can break off or whatever but maybe a door that you can you can permanently remove or permanently have on would be good but i think definitely you need to keep the buttons down to a minimum but not let that kind of interfere with the functionality of the device i think that the transition to this new remote control should not be very abrupt very hard because if people see a remote control without numbers they will think it is very difficult to learn very difficult to very different to the traditional it depends on how you market it if you have the right advertisement showing how easy it is and how you can navigate to a program without the numbers then people might say that looks pretty easy okay can you continue yeah please mike okay so i think one of the really kind of useful things you can do with internet connectivity would be to have this a program driven interface rather than the channel number so if we can have a higher priced remote control i know it would really be worth something that would be worth implementing there is the lcd screen which maybe maybe it is too expensive but i think also the scroll will i have not mentioned it here the scroll wheel could be used without an lcd screen just for changing channel numbers easily i think even that i mean that would be a fairly cheap thing compared to an lcd screen to implement but i think that would be quite useful as well and the other thing thing you said we need to we need to keep it just television but i think one maybe one option since this is supposed to be a kind of a fashionable device is you know there is a certain kind of cool or wow factor that you can kind of you can have with technology and maybe we want to make it something that is extensible to do other tasks say you have like a little another little kind of base unit that can also receive signals as well as the television where you can say change the lighting in the room you know that would be something maybe you could sell as an extra so that it does not have to be part of the initial development but you know later on you could you can you know you are also selling the potential of the device and you say potentially you can then do other cool stuff like change the lights i do not know close the windows whatever turn the heating on and i think that is something we may need to have as at least is an optional extra to kind of make our product cool since we say we are putting the fashion in electronics okay okay thanks yeah you want to go yeah give me so most of the things which you are discussing about a speech recognition i mean this is my own i yeah it should be great no no that one that is your 2 do okay so the working design is user interface could be of 2 times one is the usual press buttons which are there so that the user feels that he is knowing doing something he is knowing about the technology so he is pretty comfortable if he wants to get this and on top of that there could be a speech recognition technology also being sitting on the remote so the old kind of users who do not want to have any changes it can it can it can be useful for them and the new users as our marketing expert was saying they can use the new giz mode which is speech recognition kind of thing okay sorry to interrupt you but we have seen before that there is a new way of interacting that use will that is right so anyway that did not come into my mind okay that is a possibility these could be other kind of interfaces means we can have depending on the cost how much we can afford we can have different kind of interfaces so buttons are something which is very everybody is familiar with so if you go to the market and you say that buttons are there the people know what it is and on top of that if we are having extra functionality people are willing to shell the €25 money which we are thinking otherwise we are just like others in the market so anyway that is the 1st user interface could be of more than one type and yeah that means we can do the online changes which cannot be done now actually so apart from the speech we can have the scroll kind of thing with the buttons now for buttons normal requirements like bit coding and all those things are required and for voice limited vocabulary automatic speech recognition system is required and we require a microphone also to be sitting there on the remote yeah that increases the cost also that is right but means we have to see how much what kind of microphones and stuff like that do you think performance of such systems are enough to target well of such technologies is enough yes if it is limited vocabulary usually it is enough okay we we can target means we can target 95% accuracy or somewhere 90 well i imagine also that the microphone will be an ambient microphone that is right you are not going to speak no it could be a few centimeters that is right one other thing that speech recognition could really blow out the price for is when you want to sell into other markets because i am not sure exactly where we are going to sell this but i presume it is not just going to be english speaking countries so then you have to train models for it is more like means there are different speech technologies which are existing so dtw could be kind of which is the easiest so you have to store some templates on the chip itself and it is just dynamic time warping where you try to find out what it is instead of having a model which is to be trained and being a microcontroller okay we should we should discuss us later after after after this this slide so this is a this is a very important issue that is right discussion yeah okay next yeah it finished no no components components yeah so we will go to the next slide yes sure yeah so so this is the design which we are thinking so we are having the power button and the switch which is not much and then we are having the bulb with us which is to indicate whether the power is on or not and then there are 2 kinds of things which can be so one is the button interface which has not been shown because of lack of time so we could not put that so now where the asr decoder is sitting similarly there are different kind of interfaces which could be there so there is asr decoder which could be there and then there could be another scroll button scroll scroller and then there could be buttons and all of them they will just do the decoding and put it in the put it in the proper message format and then there is the chip which is sitting the green one and it converts it into bitcodes and that bitcodes are sent by the infrared device to the receiver okay so this is the easiest design that they could be so in asr decoder we can have things in parallel to have different technologies so this was the my personal preference was that we can have asr sitting there on the remote control yeah i guess you could actually train the remote control as you are using it by saying you know turn volume up and you press the press the button like people teach sign language the kids well yeah but speaking as as you try to put a microchip kind of thing or something the price will go up yeah so these are the slight problems so your your opinion is that we should go for space recognition technology the reason is that if we go into the market means though i do not have much idea but as he the marketing expert presentation was i am sure if you can sell a speech recognition remote control for €25 every one will buy it so if you are not sure i am sure i am sure well if i was using remote control to say turn the volume up because i can not hear it very well i do not really want to you know do not really want to drown out what people are saying by talking you know when i am instead of pressing up on the remote control you know there is some dialog all of a sudden that i can not hear i am trying to actually find out what is being said so maybe speech recognition gets in the way more than it helps okay so yeah but you know the average frequency of passion bottoms it is about well it depends if it is a remote control it is about 80 80 patches per hour or something like that maybe if the remote control is something that you do not actually have to pick up anymore that would be a useful feature of the speech recognition if you can leave it sitting on the table and you do not actually have to find it then that could be okay gentlemen we have to take some decisions right now alright so if i kind of summarize everything we said we are targeting tv we need to have remote control which is fancy which is easy to hand not to spoil not too big we have with a good shape for the a good shape yes we should bring new technologies for young people is and as we have also requirements to use to push towards the internet maybe this is something we can stick to it it and also very interesting things i have seen on one of the our competitors is this wheel that we can use to navigate so my feeling is that regarding costs budgets we have and target price it is not possible to go to lcd and also to go to automatic speech recognition technologies 1st why not to go to lcd because in fact as we are targeting a tv in fact we can use tv screen as a screen to give some feedback information about what we could have well it depends if we do not unless we have some input some video input to the tv or we have control over the tv then we can not actually display that like if we produce the tv is then then yeah we can put menus up you know menus up there there but otherwise we need to actually have some kind of something sitting in between the video signal and the tv to superimpose those those menus so that is an extra yeah that is right do not you do not we have contacts with people in tv or or system well systems that exist well this is this is another we still have not really defined the remote are we still you said we are focusing on tv but is it still kind of like a universal remote in that it is a replacement remote control or is there something for our own line of televisions because that really makes a big difference because even if we have context we can not really produce remote control that can bring up menus on other other companies tvs it is just there are too many tvs out there yeah it is not really good point what is what cool what could be the cost of well could we fit the targets in terms of cost if we go to lcd and remote control for €25 i think it is impossible it is impossible but i think it will be good to know if there is any leverage in that any leeway in that €25 because for €25 i think all we can really do is provide a very basic criminal control and that seems to be kind of against the philosophy of our company which is you know putting the fashion into electronics so i would like to know if there is any chance of increasing the of increasing the unit price so you mean we should target something maybe which is which would be more expensive but really fancy in terms to in terms to have really an added value yeah because yeah so regarding the automatic speech recognition i think this is one question what would be the goal of putting an lcd in a remote control what kind of information because you can have things like the program name instead of the channel number it is like an interactive program most of the tvs nowadays show the they have teletext well because they have teletext on it you have a teletext signal that you can that you can get through yeah but most of the tvs have teletext nowadays they have most of them have teletext but we want to get read well one of our requirements is to move to teletext to the use of internet so to you get a lot more information to browse more easily the teletext for instance through your remote control so what would what would appear in the in the lcd so you could have the name of the program you could have all the programs you could have even a little image of you know the okay you know the the main actors or something so you can quickly just kind of even without reading i do not know if this information is available from teletext also well no but there are other electronic program guides they may not have pictures but maybe they do there is depending it also depends on the country for the same reason that we cannot overlay information on the tv we could not grab information information which is not there no but i mean with the internet you have flexibility of where you get your information from so it may be possible that there are people out there providing that so that means we need an extra internet connection to use a remote control if you want to browse yeah in addition to the tv or i should be a special tv connection well i think if we are going to i think we would definitely need the internet connection because even with i do not think you could even get teletext information from the tv onto the remote control especially if we do not control the tv i do not know we need to find that out okay we need to close the meeting so just a small thing what kind of market we are targeting is it that we are targeting the replacement remote market or what so the remote has gone bad and the person wants to buy a new remote or because the cost of lcd thing could be as high as the tv itself that is very important if it is a really small tv people go to buy another remote control when they broke broke okay broke their own and they want to go for universal one and they take the fanciest they can have so this is that we should target so the commitment is the following we do not go for speech recognition technology the lcd is still open to discussion it is up to you to go through this way and to report me back next meeting so i think that the space recognition technology would be cheaper than the lcd yeah but not sure maybe it is cheaper but we have no because with the lcd you need more requirements you need internet connection you need more things but for the speed recognition you do not need anything you say channel 50 and that is it i think the type of people that are going to want to buy a very stylish remote control with lots of new technologies are the kind of people that are going to have you know a wireless internet connection maybe or but then we should move to another target because i have $25 dollars hits what we need to find out can we increase the the price point of this control because otherwise we need okay this is a good this is a no one question for you yeah this is up to you to tell us but i am definitely not keen on to move to another target to no no no i am not i am definitely definitely not keen on going to speech recognition technologies i am not confident enough i am not sure that that we have a product really that work that work it is kind of hard to guarantee that you are going to yeah how to guarantee such performances it is very hard the expert said 95% 95% is not good enough it is very bad so this is the end of this discussion next meeting you are the task you have to work on so you have to work on the component concept okay you have to work on user interface face and you have to go through a trend watching okay so the question is still open about the lcd thing we i hope that next meeting we will we take some decision that direction thanks bye i am going to