minutes from the last meeting which were essentially that we had decided on roles for each of you however there are some changes that i have got from on high that okay are a bit well w what i did not actually realize it was that the this is for a specific television okay so the all in one idea goes out the window and they require that the actually i will get to that at the end point number 4 we will get what you have got and then we can see what we can adapt from it so presentations were you anybody got raring to go yeah yeah raring to go okay good stuff 0 i need to plug you in so how s wow just about it is a inspired design sh do you want me to hold it there we go just screw em on in going to have to swap them round so now it was function f 8 so after that f 8 f 0 sorry f 8 that is the wee blue one blue one f 8 should do it good one okay yeah yeah me again rajan the marketing expert as we have decided in the last meeting that i have to find out sorry yeah sure hold on sorry and if you just click that it will go ahead one at a time yeah yeah actually sorry i have to see the other sorry sorry yeah thank you yes i have to look at the market potential for this product like consumer likings and everything what is the potential for this product and are we able to achieve our a net profit or our aims or not then p press f 5 to start it 1st sorry okay yeah i can okay jesus then the methodology i adopted to find out all this was market survey a a detailed market survey on consumers was done to find out their likings and dislikings what they prefer what they not prefer w what problems they do encounter in all this type of things and what we got was we found that if you what they th what problems they are having with different remote controls available in the market 75% of users they do find it that the remote controls available in the market are ugly they are not so good looking so we have to put stress on this we have to take care of this fact also like our design should be appropriate should be good looking for the consumers and yes that is wi this will definitely this can definitely put enhance our sales and even the good thing about this is that 80% of users they are willing to pay high pay more for this good looking remote controls also so even if the available market goes for the available even if the market goes for the available remote control is less even then we can sell it at €25 which maybe which may seem quite high but if our looks are are if the re remote control we design have a good better better look designs then we can hope that consumers will prefer these g remote controls excellent then and the 2nd thing some some companies they think that they should have more and more functions of the users or in their remote controls but rather than those having more functions in the remote controls we should emphasize what actually consumer want what they operate rather than making it too complicated because mostly it has been found that 50% of the users they use only 10% of the buttons so there is no point of having 90% buttons making the remote controls too bulky too complicated too expensive a because i think i believe that technology is useful only if the consumers they want to use it otherwise there is no point of having all this type of things so this will not only reduce the cost of our remote controls but it will increase our profit also so we have to take care of this fact also then it was function i want to go to 0 you want to go back just escape escape okay thank you then if we look at this slide these are in your shared documents you can see like okay okay sorry so sorry i was just going to say what was the question for this or is are you coming on to that ah t look all the market potential what how we should design consu our remote controls okay what they should be there so as to en enhance our profit enhance our sales so these percentages are are what yeah these are different age group persons like sorry i can open it in another way okay yes speech recognition if we look at the costs whether the consumers they are willing to pay more for speech recognition in a remote control or not we can find that they up to a 35 years age group we have a very good disliking for this this point like for speech recognition in a remote control so we can emphasize on this point also like because it will definitely enhance our sales in this ag in this particular age group from 15 to 35 and i and i think that most of the users of the rem t v are belong to this age group so we should look we are als we we are looking at who buys it as well yeah we can look at that that factor also so yes which i think the 25 to 35 is usual sort of yeah so and and then 15 to twe yes i think so if we look at this data how how h how what are the problems the consumers are facing with the existing remote controls in the market they find that thirt 35% 34% of the consumers they find too difficult to operate a remote control so it should be in such a way that it should be easy to learn how to operate these remote controls and we should provide pl spe proper manuals for its use also so as that people consumers could easily learn they need not to have any much technical knowledge to see to know how to operate these remote controls so this is also a very goo major factor to loo take into consideration to enhance our profits and sales so this is all about okay market potential by me yes th thank you okay thank you follow on with helen yeah please yep sure that is cool yeah we have to take that out 0 so we do yeah yeah sorry fun and games sorry do not know if the cable is going to be long enough sorry i have i think i just kicked over whatever it runs on underneath as well brian this one also i yeah okay i can turn my computer quickly if that is okay thank you very much brian if you want me to help yeah yep yeah okay and then what do i press f 8 f 8 function f 8 function f 8 0 right s okay cool it is not coming 0 function f 8 okay yeah yeah no signal computer there you go computer adjusting yeah okay cool okay and then how do i press the the big one to get it on to the big yeah f 5 f 5 and i press that again to get it off as well do i f 5 and escape will bring it back and just the left button for advancing escape okay so i am the interface design designer user interface designer sorry i am concerned with w what effect the apparatus should have on the user and i am i am also i want to point out that our motto put the fashion in electronics so obviously we as a company we want to make our products trendy and fashionable it is a big concern of ours okay and how do i press n just the next button just a left the arrow okay left mouse button so i looked at existing designs and also the information that raj gave us was very useful about what people like what people dislike and what people fashionable because we said people between 25 and 35 were the main buyers of of our t v i think okay so what they like and what they find fashionable kay and ergonomics we said i do not know i have not actually been able to do any of this myself but maybe that comes up i do not know that can come under arlo as well and the findings well the basic that was the basic function to send messages to the television set that is what people want to do so they need to be included but i have got some pictures here of some leading ones i do not know how to get to them do i press f 5 is it if you if you escape then you can see your bar escape 0 okay cool i have not got my glasses on so i hope it is this one okay these are 2 leading remote controls at the moment you know they are gray they have i mean this one has got loads of buttons kay it is hard to tell from here what they actually do and they do not look very exciting at all personally i prefer this one just because it is looks easier use it is a bit more sleek with more of this silver stuff but there you go that is what we are up against and i think we can do much better than that we hope so of course hang on f 5 okay sorry personal preferences well i think we need to l i think the ergonomics is quite important yeah particularly if we have there was a bit in raj is about r s i and things as well huh yeah and i thought not too edgy and like a box more kind of hand held more not as computery and or organic yeah more organic shape i think organic simple designs like the last one we just saw not too many buttons and as raj pointed out only 10% 50% of people only use 10% of the buttons so i think what we can miss out on the buttons we can make up for in design and and how nice it looks sales okay hand held and portable i think is portamint is important because t f t have just released i think is it a a remote control for presentations or and a big 7 inch big screen yeah it is like a yeah anyway so it is yeah no 7 inches is not that big but anyway so hand held and portable and m i thought about other functions for t v but as you pointed out people do not actually want that right so maybe we forget about that and also the company want to keep it stuck to the t v for to keep down the production time yeah it is for one t v 0 right okay sure and so the last thing i thought w which i quickly mentioned in the other one was maybe a bit of a gimmick to set us apart from other people like glow in the dark which does already e exist but it is not very widely used i do not think exactly yeah yeah easy finder with the a whistle function or something or rechargeable station because it is a pain when you run out of batteries okay yeah and i think that yep that is it that is cool so i noticed your talk about speech recognition and whistling okay and i was just curious to know have we done any research into how many people can whistle or if is that a function we want in the remote i have not been able to do you have trouble whistling i do not but i i know a lot of people do right really ooh yeah it just i mean it has to be a certain kind of whistle too right yeah or some sort of voice yeah i suppose that is true well i suppo you could y you could have the you could have the basically instead of a whistle if it has got the voice recognition you could have it just you know where are you yeah that is costly though yeah a much easier thing is just any loud noise like clapping shouting you know and then what would the response be yeah sounds good it beeps back at you or something yeah something okay well let me set this up so i plug it in press f 5 function f 5 function f 8 for the the or function f 8 okay 0 you need to twiddle the thingamibobsy thing okay i think it is just to lock it in yeah it has got it okay okay so as the industrial designer my job is to take an input from you guys so it is good you went 1st alright and i jotted down some notes as to what are the b needs and what kind of novel features we can add to differentiate our product from the others let us remember that so raj told us that consumers are willing to spend more for fancy products and he also mentioned that the current products do not always match users operating behavior a lot of the buttons are not used and he mentioned that they are not fun to use and a novel feature which we just brought up was this this automatic speech recognition feature or noise detection feature for when you lose the remote there could be a little microphone on it and any noise over a certain threshold it will pick up as a a distress signal from you and it will beep back and say you know 0 here i am or something of this sort but sure surely that would have to be sort of specific rather than above a threshold cause if you had a loud movie on you are likely to get it beeping back at you 0 yeah yeah that is true well maybe you could have a tha that would be a consideration to take into account yes sorry i did not mean to derail you there yeah well tha that is for later down the road and then as for the user interface it should be trendy and not computery right so more low tech and not too many buttons so i took these all into consideration and also i have some limitations from the boss right and practical limitations which i kinda threw out the window and so i did a little research and unfortunately all i had to work on was our our corporate archives of the great products we have made before which include you know space craft coffee makers and bullet trains ah is that what that is or or a high speed train right and having personally worked with all these products i have a great deal of experience with with industrial design of these well that is cool if you if you can build space craft you will have no problem with a remote control yeah right yeah sure so i figured just put em all together you got a a caffeine powered space shuttle train transport to your t v and as for the user interface problem you know too many buttons give it one button and and it is a you know for the the cowboy in all of us i i am not quite sure what the the function is there but right okay well i like that design yeah it is a g i mean you could have a you know a is that just switches on the speech recognition and it is entirely speech operated is it right yeah so i think i i missed the budget thing it was €50000000 yeah and we got to sell 25 of them yeah not a problem right 50000000 was professor okay ah now it is fif €50000000 we have got to we have g got to make profit so we are making that at €125 a time as a profit 0 okay so i i mixed those numbers okay well i guess more realistically then we need a product that has got some kinda nifty outer casing cheap plastic you know that should be just like a 10th of the price maybe or less an energy source which would probably just be your regular batteries we do not want to have it okay would it be possible to have the rechargeable idea is that is that going to mark up a lot or a little base station or something yeah yeah yeah we could do that too i had not thought of that yeah that might cost more though cause obviously with batteries we do not need to provide well we provide the 1st batteries but it is more it is that is cheaper to just provide batteries yeah yeah right i mean if you think about these base stations now it is essentially just a a lead with a sort of self connecting brake in it a battery in it kinda so i do not think it would up up the price that much right so so the unirs the user interface the canonical user interface for these would be just a bunch of buttons okay okay but since we are a cutting edge company we of course will have alternatives like speech recognition whistling recognition and rocket power okay behind our product and lastly the transmission interface is just some engineering thing you do not have to worry about okay so here is you know a great schematic that my apprentice designer gave me as you can see the the remote control have parts and those parts look like that and you know it has got a little operating procedure that looks something like that and i suppose you all know how it works because we have all used it and we would not be in a company designing remote controls if we did not know what they were so personal preferences i think programmable options which just require a small amount of memory non volatile memory just so the user can put in their favorite channels and maybe their preferred volume settings so that when they turn it on it is not blasting that is a good idea actually i like the programmable options yeah me too 0 okay and the the bells and whistles that we mentioned you know they take more budgeting more technical expenditure of effort and it is also much more likely to not work if if we add these bells and whistles right kay yeah that is all i got kay thank you very much i will take that back ooh that is tight right also so a notice i got not very long before the meeting so did not manage to forward it on to you it is let us see i will find it myself ta nah okay i do not think we need to screw it in just push it yeah we had that to dis include teletext because it is become outdated and everybody uses the internet anyway dunno what oracle would have to say with that but never mind it is only for the television which i am presuming means it is for a specific television okay and instead of colors and sorta color options they want corporate color and slogan somehow implemented in the new design corporate color yellow okay yellow i presume everything all their sort of you know the corporate website and everything is yellow and the logo the sort of slogan we put the fa fashion in electronics i do not know exactly how sort of incorpor i mean i guess if you are going for a sort of globular shape you could kind of have it working its way round it or something yeah where am i okay okay so we have to decide on which functions we are going to actually have kay now we had as listed options we had speech recognition potentially flat screen interface l c d interface we also want to limit the number of buttons so we will pretty much take that one as read we will use the the basic functions for a television no teletext okay hold on although the the danger with that is it could look a bit cheap not enough buttons you mean yeah well so sorta strike a balance between a a few and a or it looks like we are just cutting on the on the number of buttons kind of functions and stuff i do however have this from over my head that they do not want teletext on it okay okay cool maybe raj you could find out what people would think about that or maybe they will send about cost some information about that about what people whether people would require teletext in a remote teletext option in a remote control okay okay so i take it your position arlo is that the bells and whistles we have got to come up with the a gimmick but not too complicated a gimmick yeah yeah so i mean a a the sort of inkling i am getting from little bits of web chatter that i am getting sent is that they are quite interested in a t f t display interactive display however that does sound a bit like the more complicated design that rav sorry raj said people did not like although i guess if there is a sort of if you think about standard interfaces that people use already sort of windows style drop down menus or whatever i think maybe that is a bit yeah going a bit far but you know like in a basic sense that you could have your basic selection of buttons and if you hit a sort of menu at the top you have it goes to a different selection of buttons so it sorta keeps it simple yeah okay glow in the dark is that sort of with a light inside it or is it sort of glow in the dark material glow in the dark material i was thinking okay so so i i guess that would be cheaper than a light i think i may i say something about yeah yeah actually i think it is really really very important point as if we look at the market because people mor 50% people they find that the remote controls are often lost somewhere in the remote in the room but yeah are lost and means they forget where they have kept the remote control last time often lost s was that yeah lost yeah but if we add speech recognition as well as glow in the dark then both these factors will help their locating the remote control like if they come and speak something at the remote control replies to something something and it glows in the dark both these factors both these points will help them to locate the where they have kept this remote control that is cool that is cool and this will definitely enhance our market sales so we should take it into consideration also okay cool well speech recognition i take it 0 it is i do not i have i know of no products that use speech recognition well they are act there there was a remote control that came out 2 years ago that had a some basic speech recognition on it you could program it with your channels and then you say you know like b b c one and it goes to that channel really yeah it did not work very well though because of this noise interference problem they mentioned you know if the television says you are listening to b b c one yeah or a yeah an advert an advert for b b c 2 on b b c one will switch the channel for you kinda thing right right and so there was a lot of this you would be watching the t v and then all of a sudden it would it would pick up a noise and turn it off or you know or turn the volume off or something kay but if you can work around that that noise problem huh well what about this might get a bit too expensive actually but what about something that is built into the t v that you can press and it will send out a little signal you know like the ones that we can not hear or something that that will activate the remote control starts to beep ah that is a good idea right so like a kind of backwards remote from the telly if you find if y right and then it would do just you know subtractive kind of cancellation of the noise yeah what you could do then would be you have a remote controlled by the t v speaker or not a remo i am sorry a microphone by the t v speaker and a transmitter there that sends back to your remote cause you can not expect the the television manufacturers to to put that feature into their t v s yeah that is the only thing yeah but yeah then you have like the little se separate module by the t v speaker right that we should just stick on yeah that comes with our remote control which right and then the remote control would know what is being produced by the television yeah yeah and that is a sort of basic r f kind of frequency so it will be cheap right right right right yeah that is certainly possible then an another thing was about this losing the remote and trying to find it again if you do have this sorta speech interface to it you do not even need to find it you just say you know whatever you whatever you want the remote for you know to change the channel or to turn the t v on and off you just shout your command to it and it would do it for you if it is within you know within hearing range huh and you know it could be somewhere in the room y that you have no idea where it is and it would still do its job that could also be built into the t v though which might make our remote control a bit obsolete yeah well hopefully we are we are ahead of the curve it might do us out of a job yeah okay okay i like the whole sort of remote feedback thing so i think rather than and that also kind of takes out the speech recognition in terms of the interference of it not working very well and things like that and the expense so i th yeah and expense and the time so i think if we are going to go well i mean like the thing about the there is the problem with the t f t or the l c d kind of thing is if you are also wanting the the kind of organic globby sort of feeling to it then you might have trouble incorporating the screen but i guess not i thin we will just we will just pretend that is not a problem and how are you about the glow in the dark material is that maybe not even all of it cause we said colors and fashion w were important so maybe just like a little l line that is kind of around the outside and then you can make the rest a different color contrast contra well yeah no th the material is cheap but it is just the the glow in the dark material needs some light to charge it you know and then if you are if you are sitting in the dark for too long it it will not glow any more yeah okay so if it is dow it is d yeah or if it is down under the couch cushions which is where i usually find mine right right okay well we can use we can still use the glow in the dark as a gimmick essentially yeah cause what i thought main if we are going to have to if we are going to have the logo on as well bright yellow logo in our our slogan slogan yeah then you know they are going to be fairly brightly colored anyway and we can have sort of a a a trimming as well of the glow in the dark material just as gimmickyness right cause yeah that w more than finding it that was more like you know if you are watching a film in the dark you can still see the remote control alright so n sorta if if if we are gon if we are going to go with the idea of of feedback that was more of a a gimmick sort of remote finder then that kinda stuffs that one out then do you think it makes it fairly unnecessary then yeah unnecessary okay yeah okay so scratch that so we have got do we want to go with the t f t idea or the is that far too expensive yeah we are getting a lot of features now i i think well i mean i think i think the sort of find the finder things i mean it is i could probably write the circuit diagram for that myself yeah well i think a consideration too is that these remotes get abused a lot you know they get thrown around there is a good chance the the t f t screen would break or get damaged they are pretty fragile so is that one of our definite requirements that they wa that it needs a t f t screen okay no i mean that was going on ravs raj is sort of marketing research i guess so we will stick with sort of programmability for the buttons that we do have so that is sort of included in your sub module kind of stuff yeah you were finding out about teletext if you could find out that yeah totally it takes cheap speech recognition she they wi i think we are going to scratch the speech recognition as a bit of a 0 expensive no yeah you think so 0 no it is it is much cheaper than the t f t it is just a microphone and some some integrated circuits 0 right okay is it not the circuits that cost and it would it would be a small vocabulary speech recognition system like a 0 right okay well that kind of takes back the r f the r f remote sort of idea as well okay 5 minutes okay decisions votes let us vote who wants t f t no one does excellent so we will go with speech recognition yeah yeah that is cool okay speech recognition limited buttons organic design and what else was i thinking of that i have not written down and therefore fallen out my head programmability glow in dark if it is not too expensive s i think it is a good gimmick 0 okay yeah and also integrating the remember to integrate the logo and the s slogan okay so can you put all these reports in the project documents folder if they are not already in there as well so it just helps me summarize them yeah yeah here sure and i will put any i am i am putting anything i do in there anyway so and where is it sorry pro project documents on so it should be when you save a m i scenario controller on your desktop so it goes save as or 0 it is in shared documents and then hit that little folder up thing again where am i projoct projector project documents yeah it is on your desktop as well again all the way to the top yeah that is up to desktop right and then project documents okay cool it is not giving anything shared documents and i will tr getting strings of information i will try and forward any specific to anybody in particular as soon as i get them now rather than i was about to sort of tell you about the changes before the meeting and then the meeting turned up so okay did you get my email i did okay just making sure okay what i thought as well about the material is maybe not this kind of material so but maybe more like this kind of rubbery material it is a bit more bouncy like you said they get chucked around a lot a bit more durable and that can also be ergonomic and it kind of feels a bit different from all the other remote controls okay yeah the rubber rather than yeah more sort of flesh like than plasticky sort of wow but we have to take care like but we have to take care of our children also if they means if children catch hold of your or if they chew it it should not be too harmful so whatever material we use it should be yeah 0 no ethics that is going to cost us money so we have to safety point of view also we have to take care okay safety 0 i think wi with the more organic shape of it it will not be as it will not as have many sharp corners as that so that is something good yeah i dunno i mean it sme smells good for children we could go comp yeah yeah we could go completely out of the box and make the thing a big red ball foam ball and it has got the thing on the inside and there is no buttons at all it is always on and just yell at it and it works that is a good idea that sounds yeah it is going to have to be it is going to be have a big yellow foam ball yeah sorry and then ch children will love it interesting 0 yellow yellow ball yeah d with the color does it have to be all yellow do you know right please god no no well i would not th i mean my reaction to an all yellow remote control would not be anything other than horror so i think just having it yeah small logo with the like a small yellow strip or y yellow with the logo in it having a little bit surrounding the logo okay cool yeah okay cool and i will see if i can argue with boss about putting the what was it we put we put fashion into whoops it is not working can not believe i have forgotten it we put the fashion in electronics 0 yeah that is a good one that i bet that will catch on well yeah so okay any last yeah worries queries 1230 okay s s i know what you are thinking okay then lunchtime yay that is good okay that felt a bit more like a something with order and and reason to it than the last one this is quite fun actually wow has anybo 0 i really do not has anybody pressed okay it vibrates it is pretty cool yeah yeah yep check here wow you have your 1st page i was just writing really big yeah got small writing yeah i have been using up the pages i do not want to waste it i have finished the meeting now another questionnaire 0 everybody needs k questionnaire
minutes from the last meeting which were essentially that we had decided on roles for each of you however there are some changes that i have got from on a high that are a bit well what i did not actually realize it was that the this is for a specific television okay so they are all in one idea it goes out the window and they require that the actually i will get to that as you see it is point number 4 and we will get what you have got and then we can see what we can adapt from it so presentations anybody got yeah waring to go yeah yeah stuff i need to plug you in i need to plug you in just about do you want to wait just screw one and we have to swap them around so and function f 8 f 8 that is we blew one of that i should we do it yeah yeah me again raj as a marketing expert as we have decided in the last meeting that i have to find out someone is fine yeah sure if you just click that it will go ahead yeah actually sorry i have to see the other i am sorry yes i have to look out the market potential for this product and like consumer likings and everything what is the potential for this product and are we able to achieve this our net profit or our aims or not then then press a 5 to start it then the methodology i adopted all this was market survey a detailed market survey on consumers was done to find out their likings and dislikes what they prefer what they know what problems they do encounter in all these type of things and what we got 1st we found that what they what problems they are having with the current remote controls available in the market 75% of users they find it that the remote controls available in the market are ugly they are not so good looking so we have to put stress on this we have to take care of this fact also like our design should be appropriate should be good looking for the consumers and yes this will definitely this can definitely put enhance our sales and even the good thing about this is that 80% of users they are willing to pay high pay more for this good looking remote controls also so even if the available market cost for the available even if the market cost for the available remote control is less even then we can sell it at 25 euros which may be which may seem quite high but if our looks are if the remote control we designed have a good better better look better designs then we can hope that consumers will prefer these remote controls then and the 2nd thing some some companies they think that they should have more and more functions of the users or in their remote controls but rather than those those having more functions in the remote controls which should emphasize what actually consumer want what they operate rather than making it too complicated because mostly it has been found that 50% of the users they use only 10% of the buttons so there is no fun of having 90% buttons making the remote controls too bulky too complicated too expensive and because i think i believe that technology is useful only if the consumers they want to use it otherwise there is no fun of having all this type of thing so this will not only reduce the cost of our remote controls but it will increase our profit also so we have to take care of this factor also it was function i want to go 0 you want to go back just escape then if we look at this slide these are in your shared documents you can see i was just going to say what was the question for this or are you coming on to that look out the market potential but how we should design our remote controls but it should be there so as to enhance our profit enhance our sales so these are different age group persons like sorry i can open it in another way speech work yes if we look at the course whether the consumers they are willing to pay more for speech recognition in a remote control or not we can find that the up to a 35 years age group we have a very good disliking for this this point like for speech recognition in remote control so we can emphasize on this point also like because it will definitely enhance our sales in this in this particular age group from 15 to 35 and i and i think that most of the users of the remiretiv are belong to this age group so we should look at who buys it as well yeah we can look at this that factor also so yes which i think the 25 to 35 is usual yeah so and and then yes if we look at this data how how how how how how how how how the problems the consumers are facing with the existing remote controls in the market they find that 35% a 34% of the consumers they find too difficult to operate a remote control so it should be in such a way that it should be easy to learn how to operate these remote controls and we should provide proper manuals for its use also so as that consumers could easily learn they need not to have any much technical knowledge to see to know how to operate these remote controls so this is also a major factor to take into consideration to enhance our profits and sales this is all about market potential by me yes okay thank you follow on with helen yep sure that is cool 0 so we do one of games i do not know if the cable is going to do longer i just kicked over or whatever it runs on underneath as well okay thank you very much brian i can turn my computer quickly that is okay before i do help okay and then what do i press f a f a function effort okay cool it is not coming function effort i do yeah yeah there is no signal computer okay okay and then how do i press the big one to get it on to the day f 5 and i press that again to get it off as well f 5 an escape will bring it back and just the left button for advancing okay so i am the interface designer user interface designer sorry i am concerned with what effect the operator should have on the user and i am also i want to point out our motto put the fashion in electronics so obviously as a company we want to make our products trendy in fashion it is a big concern about us okay and how do i press the next button just the left there okay so i looked at existing designs and also the information that raj gave us was very useful about what people like what people dislike and what people fashionable because we said people between 25 and 35 were the main buyers of our tv i think so what they like and what they find fashionable and ergonomics research i do not know i have not actually been able to do any of this myself but maybe that comes up i do not know and the findings well the basic that was a basic function to send messages to the television set that is what people want to do so they need to be included but i have got some pictures here of some leading ones i do not know how to get some do i press an f 5 is it if you escape then you can see your bar 0 okay cool i have not got my glasses here so i hope it is this one these are 2 leading remote controls at the moment you know they are gray i mean this one has got loads of buttons it is hard to tell from here what they actually do and they do not look very exciting at all personally i prefer this one just because it looks easier to use it is a bit more sleek with more of this silver stuff but there you go that is what we are up against and i think we can do much better than that hang on f 5 okay sorry personal preferences well i think we need to i think the ergonomics is quite important particularly if there was a bit in raj is about rsi and things as well and i thought not too edgy and like a box more kind of handheld more not as computery and organic organic yeah more organic shape i think simple designs like the last one we just saw not too many buttons and as raj pointed out only 10% 50% of people only use 10% of the buttons so i think what we can miss out on the buttons we can make up for in design and how nice it looks handheld and portable i think is important because tft have just released i think is it a remote control for presentations or a big screen anyway so yeah not 7 minutes but anyway so handheld and portable and i thought about other functions for tv but as you pointed out people do not actually want that so maybe we also the company want to keep it stuck to the tv for to keep down the production time 0 right okay and so the last thing i thought which i quickly mentioned in the other one was maybe a bit of a gimmick to set us apart from other people like blow in the dark which it does already exist but it is not very widely used i do not think easy finder with a whistle function or something or rechargeable station because it is a pain when you run out batteries and i think that yep that is it so i noticed we are talking about speech recognition and whistling and i was just curious to know have we done any research in how many people can whistle or is that a function we want in the remote do you have trouble whistling i do not but i know a lot of people do right really yeah i mean it has to be a certain kind of whistle too right yeah i suppose that is true you could have the basically instead of a whistle if it has got the voice recognition you could have it just you know where are you yeah it is costly though a much easier thing is just any loud noise like clapping shouting you know and then would the response be a beeps back at you or something yeah something okay well let me set this up so plug it in press f 5 function f 5 function f 8 for the well function f 8 the okay i need to twiddle the thinking of books i think i think it is just to lock it in it has got it okay and as the industrial designer my job is to take input from you guys so it is good you went 1st and i jotted down some notes as to what are the needs to what are the needs and what kind of novel features we can add to differentiate our product from the others saraj told us that consumers are willing to spend more for fancy products and you also mentioned that the current products do not always match users operating behavior a lot of the buttons are not used and i mentioned that i mentioned that they are not fun to use and a novel feature which we just brought up was this automatic speech recognition feature or noise detection feature for when you lose a remote there could be a little microphone on it and any noise over a certain threshold it will pick up as a distress signal from you and it will beat back and say 0 here i am surely that would have to be sort of specific ground and above a threshold because if you had a loud movie on you like lay it getting back at you that is true well maybe you could have a that would be a consideration taking the count of this sorry it did not mean the drill you know yeah well that is for later down the road and then as for the user interface it should be trendy i am not computery right so more low tech and not too many buttons  so i took these all into consideration and also i have some limitations from the boss right and practical limitations which i kind of threw out the window and so i did a little research and unfortunately all i had to work on was our corporate archives of the great products we have made before which include you know spacecraft coffee makers and bullet trains 0 is that what that is or a high speed train right and having personally worked with all these products i have a great deal of experience with industrial design if you can build spacecraft you will have no problem with a remote control so i figured just put them all together we had a caffeine powered space shuttle train transport to your tv and as for the user interface problem you know too many buttons give it one button and it is you know for the cowboy and all of us i am not quite sure what the function is there well i like that design i mean you could have a you know that just switches on the speech recognition and it is entirely speech operating so i think i missed the budget thing €50000000 and we got to solve 25 of them yeah not a problem €50000000 we have got to make profit so we are making that at €125 a time well i guess more realistically then we need a product that has got some kind of nifty outer case and cheap plastic that should be just like a 10th of the price maybe or less an energy source which would probably just be the regular batteries okay would it be possible to have the rechargeable idea is that going to mark up a lot a little base station or something yeah yeah we could do that too i had not thought of that that might cost more though because obviously with batteries we do not need to provide well we provide the 1st batteries but it is more it does cheaper i mean if you think about these base stations though it is essentially just a lead with a sort of self connecting brake in it so i do not think i would up the price that much the user interface the canonical user interface for these would be just a bunch of buttons but since we are a cutting edge company we of course we will have alternatives like speech recognition whistling recognition and rocket power okay and lastly the transmission interface is just some engineering thing you do not have to worry about so here is a great schematic that my apprentice designer gave me as you can see the remote control have parts and those parts look like that and you know it has got a little operating procedure that looks something like that and i suppose you all know how it works because we have all used it and we would not be in a company designing remote controls if we did not know what they were personal preferences i think programmable options which just require a small amount of memory non volatile memory just so the user can put in their favorite channels and maybe their preferred volume settings that when they turn it on it is not blasting that is a good idea actually i like the programmable options yeah you do 0 okay and the bells and whistles that we mention you know you take more budgeting more technical expenditure of effort and it is also much more likely to not work if we add these spells and aces that is all i got okay thank you very much i will take that back right also so i noticed i got not very long before the meeting so i did not manage to forward it on to you is i will find it for some i think you would screw it in we had that to dis include teletext because it is because it is become outdated who uses the internet anyway oracle would have to say with that not mind it is only for the television which i am presuming means it is for a specific television and instead of colors and sort of color options they want corporate color and slogan somehow implemented in the new design corporate color yellow yeah yeah i presume everything all this sort of you know the corporate website and everything is yellow and the logo the sort of slogan we put the fashion in electronics i do not know exactly how sort of in corporate i mean i guess if you are going for a sort of globular shape you could kind of have it working its way around it or something where am i okay so we have to decide on which functions we are going to actually have now we had as listed options we had speech recognition potentially flat screen interface lcd interface interface we also want to limit the number of buttons so we will pretty much take that one as red we will use the basic functions for a television no teletext although the danger with that is it could look a bit cheap not enough buttons you mean yeah so it is sort of strike a balance between a few and a or it looks like we are just cutting on the on number of buttons i do however have this from over my head okay they do not want teletext limit okay cool maybe raj you could find out what people would think about that or maybe they will send some information about that about what people other people would require teletext in their remote text option in their remote computer okay okay so i take at your position i know is that the bells and whistles we have got to come up with a gimmick but not too complicated a gimmick yeah so i mean the sort of inkling i am getting from little bits of web chatter that i am getting sent is that they are quite interested in a tft display interactive display however that does sound a bit like the more complicated design that rav sorry raj said people did not like although i guess if there is a sort of think about standard interfaces that people use already sort of windows style drop down menus or whatever i think that is a bit going a bit far but you know like in a basic sense that you could have your basic selection of buttons if you hit a sort of menu at the top you have it goes to a different selection of buttons so it keeps it simple glow in the dark is that sort of with a light inside it or is it sort of go in the dark material glow in the dark material i was thinking so i guess that would be cheaper than advanced i will say something about this actually i think it is really really very important point if we look at the those people more 50% people they find that the remote controls are often lost somewhere in the remote in the room but for lost and means they forget where they have kept the remote control last time but if we add speech recognition as well as glowing the dark and both these factors will help their locating their remote control like if they come and speak something and the remote control replies to something something and it glows in the dark both these factors both these points will help them to locate where they have kept this remote control and this will definitely enhance our market sales so we should take it into consideration also okay cool speech recognition take it i do not i know of no products there was a remote control that came out 2 years ago that had some basic speech recognition on it you could program it with your channels and then you say you know like bbc one and it goes to that channel yeah it did not work very well though because of this noise interference problem they mentioned you know if the television says you are listening to bbc one yeah or yeah an advert for bbc 2 on bbc one will switch the channel for you kind of thing right right and so there is a lot of this you would be watching the tv and then all of a sudden it would pick up a noise and turn it off or you know or turn the volume off or something but if you can work around that noise problem well what about this might get a bit too expensive actually but what about something that is built into the tv that you can press and it will send out a little signal you know like the ones that we can not hear or something that will activate the remote control starts to beep so like a kind of backwards remote yeah and then we do just you know subtracted kind of cancellation of the noise what you could do then would be you have a remote control by the tv speaker or not remote i am sorry a microphone by the tv speaker and a transmitter there that sends back to your remote because you can not expect the television manufacturers to put that feature into their tvs yeah that is the only thing yeah yeah then you have like a little separate module by the tv speaker that comes with our remote control right and then the remote control will know what is being produced by the television so basic r a right frequency so it will be cheap right yeah that is certainly possible then another thing is about this losing remote and trying to find it again if you do have this sort of speech interface to it you do not even need to find it you just say you know whatever you want the remote for you know to change a channel or to turn the tv on and off you just shout your command to it and they will do it for you if it is within you know within hearing range hearing range and you know could be somewhere in the room you have no idea where it is and it would still do its job that could also be built into the tv there which might make our remote control a bit obsolete yeah well hopefully we are out of a job we are ahead of the curve okay okay i like the whole sort of remote feedback thing so i think rather than and that also kind of takes out the speech recognition in terms of the interference and they are not working very well in things like that and the expense yeah the expense of the time so i think if we are going to go well i mean like the thing about the problem with the tft or the lcd kind of thing is if you are also wanting the kind of organic globy sort of feeling to it then you might have trouble incorporating screen but i guess not i do not know i will just pretend that is not a problem and how are you about the glow and a dark material maybe not even all of it because we said colors and fashion were important so maybe just like a little line that is kind of around the outside and then you can make the rest a different color yeah the material is cheap but it is just just the glowing in the dark material needs some light to charge it you know yeah okay if you are sitting in the dark for too long it will not glow in one or if it is down under the couch cushions which i usually find mine right okay well we can still use the glow in the dark as a gimmick essentially yeah because what i thought main if we are going to have the logo on as well bright yellow logo in our our slogon slogon then you know they are going to be fairly brightly colored anyway and you can have sort of a trimming as well as they go in the dark until just as a gimmick in it yeah that more than finding it that was more like you know if you are watching the film in the dark you can still see the remote control all right so that was more of a if we are going to go with the idea of feedback remote finder then that kind of stuff that one out then do you think it makes it fairly unnecessary yeah yeah okay so we have got do we want to go with the tft idea is that we are getting a lot of future now i think i mean i think i think they are sort of finder things i mean it is i could pull the way right the circuit diagram for that to sell well i think our consideration too is that these remotes get abused a lot you know you get thrown around there is a good chance the tft screen would break or get damaged they are pretty fragile so is that one of our definite requirements that they need to no i mean that was going on raja is sort of marketing research i guess so stick with sort of program ability for the buttons that we do have and so that is included in your submodule kind of stuff you are finding out about teletext you could find out that teletext speech recognition i think we are going to scratch the speech recognition as a bit of an expensive now 0 no it is much cheaper than the tft it is just a microphone and some integrated circuits it is a small vocabulary speech recognition system all right okay well that kind of takes back the rf remote sort of idea as well 5 minutes okay decisions vote who wants tft no one does excellent so we go with speech recognition yeah yeah that is good speak records and limited buttons organic design and what else was thinking of that i have not written down in there for phone out my head programmability glowing dark if it is not too i think it is good to get it okay and also integrating the member to integrate the logo and the slogan okay okay so can you put all these reports in the project documents folder if i am already in there as well it just helps me summarize yeah and i will put anything i do in there anyway in where is it sorry project documents on it should be when you save ami scenario controller on your desktop so go save that is it in share document and then hit that little folder up thing project documents yeah it is on your desktop as well all the way to the top and then project documents okay cool it is not giving anything i do not get any and i will try i am getting strings of information i will try and forward any specific to anybody in particular as soon as i get them now rather than i was about to sort of tell you about the changes before the meeting and then the meeting turned up so okay did you get my email i did yeah it is like it okay well i thought as well about the material this maybe not this kind of material but maybe more like this kind of rubbery material it is a bit more bouncy like you said they get chucked around a lot a bit more durable and that can also be ergonomic and it kind of feels a bit different from all other remote controls the rubber rather more sort of flesh like than plasticy wow but we have to take care of like but we have to take care about children also if they if children catch hold of you or if they eat it should not be too harmful so whatever material we use 0 no ethics that is going to cost us money so we have to safety point of view also i think with the more organic shape of it it will not be as you will not as have many sharp corners of that so that is something good i do not know it smells good for children we go completely out of the box and make the thing a big red ball phone ball it has got the thing in the inside there is no buttons at all it is always on and just yell at it that is a good idea it is going to be a big yellow 0 yellow yeah with the color does it have to be all yellow please god no well i would not i mean my reaction to an all yellow remote control would not be anything other than horror so i think just having it small logo like a small yellow strip or yellow square is the logo in it yeah okay cool i will see if i can argue with the boss about putting the what is it we put fashion into oops it is not working i can not believe i have forgotten it on we put the fashion in electronics 0 yeah that is a good one yeah i bet that will catch on well okay any last worries cotterty okay so i know what you are thinking okay then lunchtime that is good okay that felt a bit more like something with order and reason to it in the last one it is quite fun actually wow has anybody pressed okay it will vibrate yeah pretty cool wow you found it on your 1st page yeah we have got some more i think i have not used enough pages i do not want to wait for it i am going to finish the meeting now 0 everybody another question now