hello again hi hello hey project manager project manager i have something to tell you yeah i have a little problems with my laptop okay and s s s so i had a little less time to complete okay no a little problem big problem i just thought it did not work anymore what was it problem the laptop the entire windows it hang hung it it hung ha ha 0 project manager yes you are our project manager yes your project manager welcome to the conceptual design meeting for real reaction hello again it is the same as the last time also this time there will be 3 presentations and we must reach a decision on the remote control concepts and at the end i when i finish it off i have some input from a master class i visited information during lunch yeah master he is the master yeah master of the the the the the concepts on we where we must reach a decision on our from are of 2 sorts components concepts and user interface concepts the 1st one is really about the the the the the total package with well we have decided to do a do the with a touch screen that must be a case around it so it will not be as breakable how how about the energy can you can you reload it or just have batteries which you must exchange the user interface concept with the type and the the supplements so where to put what button and i would say jans can you begin yeah sure okay at the end i will take notes and at the end of the minutes will be at the shared folder okay let me see i think it is this one ha wow right well i will be talking about the components what i did was i reviewed previously used items by 22 different age groups below 45 and above and i just watch what the differences are and i checked well what what d do we want and how can we d aim a at the target group well what i found was that a senior i am sorry senior citizens ye ah it is it is okay okay go on they well they like more the they like the traditional materials like wood and and such more wood and chrome and they like straightforward shapes they they they they like luxurious styles where whereas the young and dynamic they like a more soft materials think of the teletubbies for instance soft and fluffy and colorful and well shapes are curved and round y y you get the picture and they like sports and gaming and that gives them the vitality so w well firs yes 11 little question about the the material yeah a soft material for a remote control no i will i will get to that okay you you will see yeah yeah thank you well f 1st off let us start start with the energy w i i had a choice between a few different sources but the 2 basic sources that i found were the best possible were the battery versus kinetic kinetic that is when you move something then it gets energy i figured well that is ki kinda high tech when when you have a remote control that well when you pick it up it has power that would be actually very nice i figured 0 well we could also use a battery that is a bit yeah but when the power gets low you have to shake it or something yeah yeah yeah you c just you have to shake it around a little bit and and then then it d then it has some more energy well y you could just go for a battery or you can go for both 0 have you considered the option of using a solar panel yeah i actually did but the thing is about solar panel is you have to have l light well sunlight preferably w nah and you you could you could use normal light but you would not get the same amount of energy that you would from a battery or something yeah for ultimate b n use of solar panels you could actually use you could use solar panels but you ha you would have to implement them into the remote control leaving you a bit less space for the interface yeah yeah it is too less space so so i i it it wo what is actually i i c just in f i have figured it out that well seeing that you will always be within the l distance of t v and the from t v there comes a a a whole bunch of light so it would actually power itself from a t v yeah but well you just take up all the space and you would not have the full amount of power actually used okay but you prefer kinetic so i i prefer kinetic because it is well the costs are not that much higher okay and ju just a bit more high tech than than a normal battery i mean if yeah but you do not move a a remote control too much no but d well you pick it up and you press buttons and y well you and that is enough to to keep the energy level yeah well actually it is okay and it it if it is not you just shake it a bit and and add add with power up again yeah but what l what jarek said you could you could use a battery that you would just keep it on the recharging whenever it moves and for rest you would just add juice on the battery okay and when the battery does not work i usually shake it too so like slamming on it exactly thank you tim it is exactly the same and so that well f furthermore you you we checked the cases we have different options concerning the cases you ha i you sim you simply add a basic standard model it was kind of square and i figured that is a bit boring so you you we could go for the single curved or the double curved single curve it is just a well you know it is just a nice curve or but but you could go in a in an double curves and that is like several different dimensions that gives you an whole new effec yeah dynamic dynamic look yeah that gives you a younger and more high tech look i f i figured but that we will discuss later but are you going to draw it what the yeah you want me to draw in 3 d th th yeah yeah yeah i c i can not imagine yeah i ca i ca i could i could show you i can not imagine how how how it looks like i could show you well let us say y you yeah let us say that is your standard design yeah that is a bit your d standard design but you could actually go like something like this and then in 3 d effect you could go so y you you just yeah this is a this bit difficulty in i did not take a major in art so but but you could have a whole new the back back the the the depth 0 okay you could you could just play around a bit with okay you you do not have to use standard 0 okay a little artistic yeah you could y it leaves more space for creativity okay okay that might be an idea but just a well furthermore well plastic versus rubber you we could choose what what is better plastic or rubber i i ch prefer rubber because it feels yeah it is soft yeah it is soft and it is that i like soft that is the material the younger people want aint it yeah yeah i mean plastic is plastic also has that cheap feeling to it like plastic your your i usually associate plastic with something that is cheap that is maybe just me but we could 0 talk about it later furthermore buttons traditional or a touch screen well we discussed it in a previous meeting so i figured i will just leave it at the l c d and chip set well if we are going to use traditional buttons we could go with a simple chip set but if we decide to go on a n l c d screen we would use an we have to use an a advanced chip set and that would bring the necessary costs with with it so that is something we th have to keep in mind if it is not manageable budget wise we would have to go over to to sim to simple buttons well i think we are going to sell tell 10000000s of them so i bet a big company in korea or taiwan like samsung can give us a big discount on the chips so yeah yeah yeah probably u usually chips are are not more expensive than one yeah probably but but yeah that is that is that should not should not be that big a issue so that that should not be a real issue i think i will i will i will just add i put a big summary here so we could discuss it a bit what i what are your ideas concerning battery versus kinetic i think you should use kinetic as a back up yeah you you you should we should a combination yeah a combination a combination yeah you use the battery and w charge it up with kinetic when you pick it up it charges up yeah like an aku yeah acu yeah yeah yeah i know okay yeah just like the watch from seiko well yeah psycho kinetic yeah i con exactly yeah what what do you think yeah you agree i i i would prefer both too yeah both combine them yeah combine them okay well that would bring the m m some more costs but i mean the okay who cares right that is the project manager is problem buy a ¢50 battery and of course ¢50 yeah well ¢50 why does not and then we have single curved versus double curved that well maybe i have something in my presentation to to cope with that okay no we will we will just wait and plastic versus rubber rubber any ideas rubber rubber yeah is not possible to make combination with kind of rubber is or bendable remotes where you have got a you or do you think it rubber casing yeah i figured it will be m rather than hard nah rubber c this is a casing yeah rather hard rubber casing because well if you use an d a touch screen it is just a casing around it so you could go for plastic but i figured yeah yeah well d maybe i can ask it right now the question that i have i i i would choose rubber is it possible of is it necessary to make a touch screen square it is not i think yeah well m i do not know well i think that touch screens are generally square no yeah yeah but it is the case you put around it that makes the shape we are we put fashion in electronics so maybe we can that is not yeah okay but if you have a square l c d screen yeah and you put a case around it that has like bulbs or that that covers part of the l c d screen yeah that would cover it that that that would solve the problem that is it is custom customisable and 0 yeah okay i i get it yeah so so so what are the opinions rubber or plastic i i i prefer rubber yeah me too me too okay yeah you too yeah you sure you you you seemed to hesitate a bit that is good well as long a as long as it is it is it is firm and you do not it is not bendable or something i th i think that goes too far yeah yeah it it should not it should not flop over when you hold it in your hand no okay 0 that that that that is going to the the chip set will hold it firm in place and and and and a l c d screen also okay it might even bounce back when you drop it on the floor yeah it m might it might okay tra traditional versus l c d well i figured we we all set on that and then also the simple versus advanced well i figure if we go for l l c d we we should have the advanced yeah yeah so that should not be a problem okay well that is my thank you you are welcome can i do my thing yeah it do your thing tim do your thing bring it on expert map okay last week i went to paris and milan for some trend watching for marketing our research and development department and i went to paris and milan in paris and milan we asked different people differing in age and in income the amount of money to spend what they like in design and material nowadays findings our main audience so that is people below 40 prefer the following at 1st the colors of fruit very basic colors like janus explained fresh colors green red strawberry red yellow banana yellow considering material yeah they like spongy material like yeah a sponge ball spongeball like a s soft material janus m mentioned it also yeah i think he did some some findings himself well the teletubbies sh you wer you were not in paris okay like this like big g flashy colors flashy yeah fresh it is nice i think okay our secondary audience people above 40 a 40 years in age they like the dark traditional colors yeah materials like wood that yeah but wood is not a not a material you which you build a a remote control of well you could no n j just j just a w you you could yeah but never seen one it will float well no okay but just just a wooden look case 0 a wooden look yeah yeah like you have those fake fake panels on the floor tables okay the that is not wood anyway but okay but that is our secondary audience yeah so we decided to take yeah the people below 40 yeah so that this does not apply kay the 3rd there are some overall thoughts about new remote controls they have to look fancy they should be technological in innovative that means there have to be fancy things in and easy to use but that is common my personal preferences we have to aim at a mu at the main audience and therefore use fresh colors would you prefer that you can choose the color of your remote control or i will i will come to that in a 2nd point okay here think about removable covers as seen in mobile telephon telephone market okay to customize your own remote control like the nokia the removable covers just put a red on it and go to the shop and buy a green one yeah okay a 3rd material being used could well be stuff like rubber 2 advantages it fits within the current market trends and it adds safety to your remote when you drop it so to come back to your question i think and the people in milan and paris also think that the rubber should be pretty hard like seen on regular mobile phones actually they have a lot in common the phones and the well i actually saw a phone that you could use as a remote so yeah yeah ah yeah maybe you could use your remote as a phone okay hey hey that might be a next step there are numbers on it so yeah exactly in my 2nd sheet of personal preferences we have to reconsider the speech function recognition it is very innovative innovative so that you say s p s s and it goes to okay yeah like something you you can see that the market is just screaming for new technologies like speak speech recognition and stuff but we have to keep the cost in in mind but it 1250 yeah it it can be very expensive kay 2nd building games like snake or tetris to amuse the younger users also the link with mobile phones yeah but you do not use that th games when you watching television i think no but no okay well yeah but you do not use games when you are d when you are making a telephone call it is just the same when your parents are watching some boring program you can take the remote and do something else yeah yeah okay when you are at college take it you take your remote with you to school no you take your remote control with you you al you also take t you take your ipac and go play games yeah yeah yeah well i do that but okay and and 3rd i stick with it the log in functionality with the slogan take parental control to a new dimension very nice ooh that is it s great in okay the interface contents well that is a just simple powerpoint mock up i want to m make it more as dynamic for you so i will draw there but the main concept is take one big touch screen always display the primary buttons clear and visible maybe even li like this with u uses of a lot of space and make the menu structure changeable so if you press system that is yeah well m multiple system options can maybe 5 or 10 or or one can fit in or maybe even a step further when you want to t have some other options that are not programmable with one horizontal button and other buttons can may be displayed here if that is necessary and well how do do we want to look at f yeah does a remote look well it is you have got to hold it in one hand so the middle like all remotes have to be in a little bit small so you can put it in inside your hands and some remotes you can use with your thumb but i think that is too difficult for this one so you can make it s a little broader yeah and here and maybe use your thumb on the on the main buttons and use your other hands on the menu structure so here are going to be the program buttons 1234 et cetera and the the volume control and program control maybe and down here i added this could be one big l c d the menu structure so you can use it in in this way one thing you have got to keep in mind keep the remote clear of too much functions at the same time know that if you are changing the menu structure here and well i still believe you should keep displaying the buttons but if you are programming the color of the t v do not display 20 other options that are possible just keep it as simple as as possible and do not use too many levels do not have to select a screen 1st and then brightness and then color and un +and push +20 times but just the just in one button if possible and well you kn you all know the t v levels channel 12 and when you get to n to to 10 ye and want to go back well you have a problem just m most most modern t v s you you press 10 and it goes to 10 and else to one and through after that so the s a button less and things like teletext put them in the menu things like yeah yeah what do you think about a back and forth come up button yeah yeah w yeah i i find i must trying to tell it l like in internet explorer is volume +and minus and this is program plus and minus yeah okay but does it that is for going from 4 to 5 yes but if you go from 2 to 8 and you want or if you are watching studio sports on on 17 and your wife is watching some soap on 2 well yes i think that is a good idea yeah and on 2 that you can switch switch easy but well m my preference would to be put it in the menu structure yeah it is yeah and if you are using that button a lot of times well of course the menu will still be displayed on the screen you just do not have to play games in between but if you are really switching between 2 channels you will not have time to d use the other options no yeah already already told that that is it yeah that is my conclusion okay 0 okay i think we can discuss a little about the the 3 kind of revolutionary things tim came with the parental control the games and the voice recognition there is n not too much decision on that one so i think that parental control is a good function to to put in the remote i do not know how you think about it yeah well i agree just put it in the menu structure somewhere yeah yeah system properties parental control yeah but what i see how i see it is you put it on the the remote and then you have like a windows log on screen with parents children yeah something like that yeah w well yeah and w when you want to use the parents option you have to it it has to be fast you do not want to to go down and watch the news at 80 clock and turn it on and wait 20 seconds for for the log on screen and then remember your code and all kinds of settings yeah ok no but i think most people find it much more important that their children do not watch sex or violence on the television and wait 10 or 15 seconds longer so they can finally watch it because of that why you c may use like when there is x p a simple log on d you just push one or 2 or 3 yeah yeah yeah yeah pu push parents and if you push parents then yeah that then then then you have to go to 3 digit log in to log in yeah and if you puts a ye like 213 huh yeah and it is in and if you w you push p children you do not have to log in but you can only watch children is channels or okay it automatically goes yeah yeah yeah well i do not know if it is worth the time and effort we are going to spend on it because well it is a simple function but it is going to take a lot of resources and a lot of time to programming it because you will have to start working with the profiles and such and i am not sure if it is actually worth investing that much time and effort into it i do not know what well i think that is a b there is a big market for it because you yeah yeah you read many times in magazines same kind of stuff and you heard on the news that that he yeah v violent t v they believe that children are influenced by the television and well we are we are aiming to below 40 years but there are a lot of people will below 40 who have children in young age who who want to not watch violent or yeah well maybe some idea on that yeah just make through a remote as it is but make an option to insert profiles yeah cause if my grandad would buy this remote he would not want to bother with all all the all the things to do yeah of course yeah just make it an option in menu ins install powerful profiles or something yeah yeah yeah that is a that is a better idea yeah w it just has to be w when it is deliver out of the store it has to be just simple and plain yeah but if you want to install it personally yeah okay if i got kids and i could choose between 2 remote controls one w with parent control and one without and i would would buy the one with yeah with and one without yeah b well still some question i have about how to incorporate those ones i th yeah you are thinking about some channels they cannot see but well i i when i think 0 yeah for the f for all the standard channels and only for maybe after 100 clock in the evening violent films and movies will come and maybe maybe some some timing will be needed instead of of channels yeah because if you are watching i do not know you are in the at day cartoons will come up m on maybe friday night i do not know yeah maybe it can work with show view you you can control your video recorder with show view when you tick in a number it will start and end recording but maybe there is some option that that t the kind of show view numbers are violent and that they are blocked out yeah the disadvantage vantage is that someone will has to send all the show view numbers of the programs that they remotes and edit it all yeah that is true yeah will have to decide yeah but yeah but that is not possible that is not possible yeah but well if you want to i i i if we in incorporate the parental control let us say we do and and well whatever cho child just goes up to the t v and presses up for instance yeah well nob nobody is stopping the child from well checking the channel well yeah you could say if parental control is only it it will go from 14 to 16 with the page up then but but that well i am not sure because for that to happen you d you will have to receive a signal from the remote control yeah so it would yeah have to be constant constant signaling what m what may be better is to incorporate an a separate device that that you can program with the remote control and that provides parental control for instance and that is just an optional device so there is n that is there is besides the remote control you will have a separate i would not put it in an optional device that that then then then it becomes too much i think yeah if we do it we we must do it in a kind of ways that like a profile yeah and a parent profile and a family profile and otherwise yeah on a separate menu option and and you know w when you install another device children can still go up to the t v p pop open the thing and and and g yeah yeah that is true go to a channel that is true but at same instant same happens when you have remote control yeah yeah of course so but but only difference is the the people buying the remote control will now get the f added feature of parental control and those people would not necessary want it yeah ah it is yeah so you you would be yeah okay but it is just an an added feature feature yeah yeah okay and what do you guys think of the games in the voice recognition i personally think that that becomes too much yeah well yeah i it is more like it gets you to the functionality but a mail too from management that it is very popular to use voice recon recognition yeah but i do not think when you are watching t v hearing loud noises from the t v someone screaming one and you f the channel switches yeah yeah yeah yeah yeah like f voice recognition is too much i think yeah but games okay and games it does not yeah i can see games happening w you can put it on chip anyway so yeah yeah that that does not c that does not co as long as it is is not a primary feature of the remote but that would yeah that that does not cost a lot of extra resources i think okay so that will that that that must be in it you think yeah that will be nice okay so the games are in it the voice recognition are not and the parental control are optional in optional yeah it is it is in it but too ma i i think so but but how we do it yeah well i think also it is a good idea buts very difficult to incorporate so we should make it too complex is t some menu function you choose parental control and maybe 4 files will emerge from menu where put it on okay yeah but how how it is going to work will f be a problem yeah okay but will there like the 1st idea from you can buy it without and with parental contr control or are we going to put it in and just well ye i i think best would be to put it in and make it an menu option to put yeah to put it in always you can put on yeah yeah and you can just s when you buy it you can select personal preference parental control on and the password or something yeah well i do not know i i figure if you had 2 different remotes you could bo choose one with well a receiver in it so you could actually easily build in parental control but it would would be more expensive so a and that that way you could make cheap model and a expensive model could ma make the simple model and the deluxe model for instance 0 it is a p yeah yeah but t v s are not capable of sending yes they are yeah yeah i thought they were just yeah you yo yeah but most often not yeah you you have some t v s any a able to receive yeah some but yeah that is true that is true well maybe you just have to restrict it to what programs where the parent says you cannot watch channel 7 9 and 10 and you cannot watch all channels after 100 clock yeah and there is just some little clock in the remote well yeah you could you could easily you could easily you could easily to the mote control yeah j just some rules yeah but you still have the problem about the television itself no no it is very simple there th i h i have seen some of remotes who have a clock in it yeah yeah yeah so the remote does does not transmit when it is after 12 clock yeah okay but on the t v yeah at least my t v is a is a compartment which you can press yeah and there are buttons behind it which you can use if you d if you do not if you do not have a yeah yeah yeah well that is to put it very blunt that is not our problem just have the parents buy some glue and it is not not a part of the remote yeah yeah yeah of course yeah that is true yeah that is true you have to f yeah yeah you could you could you could go like that that would actually make things a lot more easy or make it ourselves very diffic you could just blame it on television and make it their problem yeah yeah yeah yeah i figured i figure we could do that yeah yeah sure okay or j yeah i am not sure what marketing thinks about it but ah i have to consult my legal advisor about it okay so i think we have decided on the things that from janus the energy the combination between battery and kinetic the case will be double curved and rubber in a fr flashy fruity color that with cover is removable the buttons will be touch screen but there may not be too many buttons and in the the menu structure there must not to be 5 minutes to go too too many levels and it must be easy to use the parental control will be incorporated but it must be not too complex and the games are in it so okay i think we have we have decided okay consensus little more 0 0 0 i i have one thing left yeah maybe for jerome yeah i am listening the views maybe it is handy to build in an expert view and a simple view like a like a moat or s or something yeah yeah well like at in the experts view you have a lot of more buttons user profile yeah but you have that in the what i was thinking about is just a menu structure when you do not use it is simple yeah yeah and when you push system properties entire list pops up with e ev all kind of f stuff you can program you use the yeah yeah okay it is already incorporated a little in that concept fairly enough yeah well yeah you you could actually build in a function that you can program it yourself for the more advanced users yeah wh which buttons you like or not yeah which buttons do you want to in it because you can you can like build in a back forward button and some po somebody would just want to watch 2 channels yeah yeah just leave the other numbers away okay yeah you could you could m have people want want that we take it to the other meeting okay okay i have a little w little chat to do and then we finish go on ah yeah sure a little chat i went to a master class and 2 things are are can come in handy for us 1st thing is we talked about knowledge management knowledge engineering and the fact that that that the idea of knowledge sharing and learning knowledge from other companies is like that it is it is very hot at the moment so it is it is mostly for the management expert to to look what other marketing or did i said management marketing management 0 just talking about myself yeah that is my function to okay w go on what other companies had to also with the the the the marketing campaign when they put on a newer remote just some yeah import export and another one som some bench marker they are a ha they are at yeah benchmarking that is the word i saw i could not okay another thing is there were there there was a survey and it came out that people like to buy things from a single large provider instead of those who are partnering with us so we must we must bring it as if real reaction is is big company a trustful company and it has m how i know a marketing name for our product okay r th r to the 3rd power r 3 real reaction remote i had a i had another idea to put the whole the whole idea of real reaction and a single brand and that kind of thing 0 when you put on remote you see a kind of a just like when you telephone you see a little animation logo bling yeah real reaction remote yeah and with the with the with the motto we put fashion in electronics and then you go yeah yeah okay but it has to be like a split 2nd because you have to put in a code also and the yeah well you can show somebody a logo for 5 seconds they will still remember it yeah yeah and it it l linger on every time you see it but w th the idea from this thing is that we must present it as a as we are a a single large provider who will stand on our own well if you if you have the l l c d screen you can you can have a small logo i at the bottom yeah and it could just stay there that spins around like all the time yep yeah yeah that spins around or something very annoying also also but we we are it it is just like a globe in internet explorer yeah yeah y yeah yeah yeah yeah yeah something like that okay but think about that kind of things a small icon yeah i it is ok for f that is what they said in the master class okay 0 for the next meeting right n next meeting starts in 30 minutes who so maybe you can go to paris and milan once again who who gave you the master class the master class ronald betenberg franz mehler is okay thanks very special next session idea that you the the industrial development center and user interface will work together on a prototype and will drawing it on the smartboard so that is a kinda new thing ah and the marketing expert will will ke he will be keeping busy with the product evaluation but the most specific instructions will be sent to you by email so we are going to work together right now stay here and yeah the well dids this what i what i heard i in the master class not in the master class yeah so you just wait for the specific instructions and but i think it was a very very good session gentlemen p ah no new email definitely me too i will thank you all okay well thank you too thank you thank you very much and thank you too lord give me a good evaluation yeah kay guys lot of success huh you wish m aye see you cheers cheers see you in a half hour hey but keep an eye on your laptops for a real yeah i am not sure if we we because i saw something about individual actions yeah but th there is there is still the my instructions that you will work together yeah here or that is not my problem yeah if you got a no bye bye well yeah so stupid manager the project manager always works alone right do you have new email no do not get what is
hello again hi hi project manager i am project manager i have something to tell you i had a little problems with my laptop okay so i had a little less time to complete okay a little forward a little bit more what was it it did not work anymore the laptop the entire windows it hung project manager yes your project manager your project manager welcome to the conceptual design meeting for real reaction hello again it is the same as the last time also this time there will be 3 presentations and we must reach a decision on the remote control concepts and at the end when i finish it off i have some info from a master class i have visited as some information doing learning master he is the master the concepts on where we must reach a decision on are from are of 2 sorts component concepts and user interface concepts the 1st one is really about the total package with well we have decided to do it decided to do it with the touchscreen but it must be a case around it so it will not be as breakable how about the energy can you reload it or just berries which you must exchange the user interface concept with the type and the supplement so where to put what button and i would say janice can you begin yeah sure okay at the end i will take notes okay at the end the minutes will be at the shared folder let me see i think it is this one ha wow right well i will be talking about the components what i did was i did was i did reviewed previously used items by 2 different age groups below 45 and above and i just watched what the differences are and checked well what do we want and how can we aim at the target group well what i found was that senior citizens i am sorry it is okay they like more the traditional materials like wood and such more wood and chrome and they like straightforward shapes they like luxurious styles whereas the young and dynamic they like more soft materials think of the telitubbies for instance soft and fluffy and colorful and well shapes are curved and round shapes are curved and round you get the picture and that they like sports and gaming and it gives them vitality so well one little question about the material yeah a soft material for a remote control no i will get to that you will see yeah thank you well 1st off let us start with the energy i had a choice between a few different sources but the 2 basic sources that i found were the best possible with a battery versus kinetic when you move something then it gets energy i figured that is kind of high tech when you have remote control when you pick it up it has power that would be actually very nice i figured but we could also use a battery that is when the power gets low you have to shake it or something yeah you just have to shake it around and then it then it has some more energy well you could just go for a battery or you can go for both have you considered the option of using a solar panel yeah i actually did but the thing is about solar panels is you have to have light sunlight preferably you could use normal light but you would not get the same amount of energy that you would from a battery or something for ultimate use of a solar panels you could actually use you could actually use use you could use solar panels but you would have to implement them into the remote control leaving you a bit less space for the interface yeah so it was actually i just i figured that well seeing that you will always be within the distance of tv and from the tv there comes a whole bunch of light so it would actually power itself from the tv but you would just take up all the space and you would not have the full amount of power actually used but you prefer kinetic i prefer kinetic because it is well the costs are not that much higher and it is just a bit more high tech than a normal battery yeah but you do not move a remote control too much well you pick it up and you press buttons and that is enough to keep the energy level yeah well actually it is and if it is not you just shake a bit and and it would power up again but like i said you could use a battery that you just keep on the recharging whenever it moves and for rest you just juice on the battery and when the battery does not work i usually shake it too so you can slam it on it exactly exactly the same thank you tim well furthermore we checked the cases we have different options concerning the cases you simply had a basic standard model it was kind of square and i figured that was a bit boring we could go for the single curve or a double curve a single curve it is just a well you know it is just a nice curve but you could go in a double curve and that is like several different dimensions that gives you a whole new a dynamic look yeah that gives you a younger and more high tech look i figured figured but that we will discuss it later are you going to draw it what you want me to draw yeah yeah yeah i can not imagine yeah i could show you i could show you well let us say you yeah let us say that is your standard design yeah that is a bit of standard design but you could actually go like something like this and then in 3 d effect you could go so you just yeah this is a bit difficult i did not take a major in art but you could have a whole new the back back the depth you could just play around a bit with you do not have to use standard a little artistic yeah you could at least more space for creativity it might be an idea but just well furthermore well plastic versus rubber we could choose what is better plastic or rubber i prefer rubber because it feels yeah it is soft yeah it is soft and i like soft yeah i mean plastic also has that cheap feeling to it plastic i usually associate plastic with something that is cheap but that is maybe just me but we could talk about a layer furthermore buttons traditional or a touchscreen while we discussed it in a previous meeting so i figured i will just leave it at the lcd and a chipset well if we are going to use traditional buttons we could go with a simple chipset but if we decide to go on an lcd screen we would use an advanced chipset and that would bring the necessary cost with it so that is something we have to keep in mind if it is not manageable budget wise we would have to go over to simple buttons well i think we are going to sell 10000000s of them so i bet a big company in korea or taiwan like samsung i think of us a big discount on the chips yeah probably usually chips are not more expensive than one yeah probably but so but yeah that should not be a real issue that should not be that big issue i just had a put a big summary here so we could discuss it a bit what are your ideas when concerning battery versus kinetic i think you should use kinetic as a backup yeah you should yeah a combination a combination you use the battery and charge it up with kinetic when you pick it up it charges up like an acu yeah yeah yeah just like the watch from psycho yeah exactly what do you think i prefer both to combine them okay well that would bring some more costs but i mean who cares right that is the project manager is problem ¢50 battery and yeah well ¢50 eh and then we have single curve versus double curve well that maybe i have something in my perspective to cook with that okay no we will just wait plastic versus rubber rubber is not it possible to make a combination what kind of rubber is it all bendable or most or you have got to sit there around i figured it would be rather hard rubber casing this is a casing yeah rubber casing or if you are using a touchscreen it is just a casing around it so you could go for plastic but i figured yeah i would choose rubber maybe i can ask it right now the question that i have is it possible or is it necessary to make a touch screen square it is not i think eh well i do not know i think touch screens are generally square yeah but it is the case you put around it that makes the shape yeah okay but if you have a square lcd screen you put a case around it that has like bulbs or bulbs or that covers part of the lcd screen yeah that would cover it that would solve it is customizable yeah okay i get it so what are the opinions rubber or plastic i prefer rubber yeah me too okay yeah you too you sure you seem to hesitate a bit as long as it is firm and you do not it is not bendable or something i think that goes too far yeah it should not flop over when you hold it to you now that is because the chipset will hold it firmly place and an lcd screen will also might even bows back or you would probably yeah it might traditional versus lcd i figured we all set on that and then also the simple versus advanced i figure if we go for lcd we should have the advanced so that should not be a problem okay well that is my thank you welcome can i do anything yeah do your thing bring it up expert map okay last week i went to paris and milan for some trends watching for marketing our research and development department and i went to paris and milan in paris and milan we asked different people differing in age and in income the amount of money to spend what they like in design and material nowadays findings our main audience so that is people below 40 prefer the following at 1st the colors of fruit very basic colors like janus explained fresh colors green red strawberry red yellow banana yellow considering material yeah yeah they like spongy material like sponge bob like soft material janus mentioned it also i think he did some findings himself teletabish you were not in paris like this like big flashy flashy color fresh it is nice i think okay our secondary audience people above 40 years in age they like the dark traditional colors yeah materials like wood yeah wood is not a material which you build a remote controller 0 you could no you could yeah but just i never see one no okay but just a wooden okay look 0 wooden look yeah like you have those fake fake panels on the floor that that is not good anyway okay but that is our secondary audience so we decided to take yeah the people below 40 so this does not apply okay the 3rd there are some overall thoughts about new remote controls they have to look fancy they should be technological in innovative that means they have to be fancy things in and easy to use but that is common my personal preferences we have to aim at our main audience and therefore use fresh colors would you prefer that you can choose the color of your remote control i will come to that in a 2nd point here think about removable covers as you know mobile telephone market to customize your own remote control like the nokia the removal covers just put a red on it and go to a shop and buy a green one 3rd material being used could well be stuff like rubber 2 advantages it fits within the current market trends and it adds safety to your remote when you drop it so to come back to your question i think and the people in milan and paris also think that the rubber should be pretty hard like seen on regular mobile phones actually they have a lot in common well i actually saw a phone that you could use as a remote yeah yeah maybe you could use your remote as a phone hey that may be a next step yeah exactly and my 2nd sheet of personal preferences we have to reconsider the speech function recognition it is very innovative so that you say spss and it goes to yeah like something you can see that a market is just screaming for new technologies like speech recognition and stuff but we have to keep the cost in mind but 1250 yeah it can be very expensive okay 2nd building games like snake or tetris do not use the younger users also the link with mobile phones yeah but you do not use games when you are watching television 0 but you do not use games when you are making a telephone call just the same when your parents are watching some boring program you can take a remote and do something else yeah yeah okay when you are at college you take your remote control with you you also take your ipad and go playing games 0 i do that okay and at 3rd i stick with it the login functionality with the slogan take parental control to a new dimension very nice 0 so well 0 great sweetie okay the interface content well it is just a simple powerpoint mock up i want to make it more dynamic for you so i will draw it there but the main concept is take one big touchscreen always display the primary buttons clear and visible even like this with uses of a lot of space and make the menu structure changeable so if you press system yeah well multiple system options can maybe 5 or 10 or one can fit in or maybe even a step further when you want to have some other options that are not programmable with one horizontal button and other buttons can maybe just displayed here if that is necessary and well how do we want to look that is a remote look well you have got to hold it in one hand so the middle like all remotes have to be a little bit small so you can put it in inside your hands and some remotes you can use with the thumb but i think that is too difficult for this one so you can make it a little broader here and here and maybe use your thumb on the main buttons and use your other hand on the menu structure so here are going to be the program buttons 1234 etc and the volume control and program control maybe and down here this could be one big lcd the menu structure so you can use it in this way one thing you have got to keep in mind keep the remote clear of too much functions at the same time know that if you are changing the menu structure here and well i still believe you should keep displaying the buttons but if you are programming the color of the tv do not display 20 other options that are possible just keep it as simple as possible and do not use too many levels do not have to select a screen 1st and then brightness and then color and then +and then push +20 times but just in one button if possible and well in all noted tv levels channel one 2 and when you get to 10 and want to go back well you have a problem just most modern tv you press 10 and he goes to 10 and not to one and 0 after that so it is a button less and things like teletext put them in the menu things like yeah what do you think about a back and 4th knob but like in internet explorer yeah i thought i was trying to tell that it is volume +and -and this program +and minus yeah okay but that is for going from 4 to 5 yes but if you go from 2 to 8 you are watching one do your sports on 17 yeah and and your wife is watching you can switch switch easy well yes i think that is a good idea but well my my friends would to be put it in the menu snap and if you are using that button a lot of times well of course the manual will still be displayed on screen you just do not have to play games in between but if you are really switching between 2 channels you will not have time to use the other options you know already told that that is it that is my conclusion okay okay i think we can discuss a little about the the the 3 3 kind of revolutionary things tim came with the parental control the games and the voice recognition there is not too much decision on that one so i think the parental control is a good function to put in the remote i do not know how you think about it well i agree we just put it in the menu structures somewhere yeah and yeah system properties what i see how i see it is you put it on the remote and then you have like a windows log on screen with parents children something like that when you want to use the parents option it has to be fast you do not want to go down and watch you use at 80 clock and turn it on and wait 20 seconds for the log on screen and then remember your code and all kinds of settings no but i think most people find it much more important that their children do not watch sex or violence on the television and wait 10 or 15 seconds longer so they can finally watch it because of that you may use like withers xp a simple log on just push one or 2 or 3 and if you push parents then you have to log in code a 3 digit login like 2 and 3 and it is in and if you push children you do not have to it automatically goes you can watch children is channels over there okay i do not know if it is worth the the time and effort we are going to spend on it because well it is a simple function but it is going to take a lot of resources and a lot of time into programming because you will have to start working with the profiles and such and i am not sure if it is actually worth investing that much time and effort into it i think that there is a big market for it because you read many times in magazines and you read on the news that they believe the children are influenced by television and well we are aiming to below 40 years but there are a lot of people below 40 years below 40 who have children in young age and who want them to not watch violent or well maybe some idea on that just make the remote as it is but make an option to insert profiles because if my granddad would buy this remote he would not want to bother with all the obligate things to do just make it an option in the menu install profiles or something yeah yeah yeah that is a better idea yeah it just has to be when it is delivered out of the store it has to be just simple and plain but if you want to install it personally if i got kids and i could choose between 2 remote controls one yeah with one without with parent control and one without and i would buy the one with with well there is some question i have about how to incorporate it when you are thinking about some channels they cannot see but well when i think you have all the standard channels and only maybe after 100 clock in the evening violent films and movies will come and maybe some timing will be needed instead of channels because if you are watching it i do not know you know you are in a day cartoons will come up maybe friday night i do not know maybe it can work with show view you can control your video recorder with show view when you are taking the number it will start and end recording but maybe there is some option that the kind of show few numbers are violent and that they are blocked out yeah the disenfranchis is that someone who has to send all the show a few numbers of the programs that they took remote and it all have to decide yeah but that is impossible well if you want to if we incorporate the parental control let us say we do and well whatever child just goes up to the tv and presses up for instance yeah well nobody is stopping the child from what checking the channel well yeah you could say if parental control is only it will go from 14 to 16 with that page up i am not sure because for that to happen you will have to receive a signal from the remote control so it would have to be constant signaling what may be better is to incorporate a separate device that you can program with the remote control and that provides parental control for instance control for instance and that is just an optional device so this is this besides the remote control you will have a separate i would not put it in an optional device that then it becomes too much i think yeah if we do it we must do it in a kind of way he said like a profile a parent profile a family profile and and you know when you install another device children can still go up to the tv pop open the the thing and the channel that is true but the same incident same happens when you have remote control yeah of course but the only difference is the people buying the remote control will now get the added feature of parental control and those people would not necessarily want it yeah okay but it is just an added future okay and what do you guys think of the games in the voice mechanism i personally think that that becomes too much yeah well yeah it is more like a gadget of functionality email too from management that it is very popular to use voice recognition yeah but i do not think when you are watching tv and hearing loud noises from the tv someone screaming ah one and your channel switches yeah like voice recognition is too much i think and games yeah games it does yeah i can see games yeah you put it on the chip anyway so yeah that does not as long as it is not a primary feature of the remote yeah that does not cost a lot of extra resources so that will that must be in it do you think yeah that would be nice okay so the games are in it the voice recognition are not and the parental control are optional yeah it is in it but but how we do it i think so but i think also it is a good idea but it is very difficult to incorporate so we should make it too complex there is some manual function you choose parental control and maybe profiles will emerge when you put it on but how it is going to work it will be a product but will there like the 1st id from you can buy it without and with parental control or are we going to put it in and just i think the best would be to put it in to make it in menu option yeah to put it in always and you can just when you buy it you can select personal preference parental control on enter password or something well i do not know i figured if you had 2 different remotes you could choose one with a receiver in it so you could actually easily build in parental control but it would be more expensive so in that way you could make a cheap model and expensive model could we make the simple model and a deluxe model for instance yeah but tvs are not capable of sending yes they are yeah yeah you have some tvs yeah you have some yeah but most of them yeah that is true maybe you just have to restrict it to what programs so the parents says you cannot watch channel 7 9 and 10 and 10 and you cannot watch all channels after 100 clock and there is just some little clock in the manual you could easily do that with the remote control but you still have the problem about the television itself no no it is very simple i have seen some of that remotes who have a clock in it so the remote does not transmit when it is after 120 clock yeah okay but on the tv at least my tv there are is a compartment which you can press and there are buttons behind it which you can use if you do not have a but it is very blunt that is not our problem just have the parents buy some glue and it is not a part of the remote yeah of course yeah that is true yeah you could go like that would actually make things a lot more easy you could just blame it on television make it their problem yeah yeah i figured we could do that yeah sure i am not sure what marketing thinks about it but i have to consult my legal advice okay so i think we have decided on the things from janus the energy the combination between battery and kinetic the case will be double curve and rubber in a flashy fruit flashy fruity color with cover is removable the buttons will be touch screen but there may not be too many buttons and in the the menu structure there must not to be 5 minutes to go too many levels and it must be easy to use parental control will be incorporated but it must be not too complex and the games are in it so i think we have a consensus okay a little more 0 i have one thing left yeah maybe for jeroon yeah the views maybe it is handy to build in an expert view and a simple view like a mode or something yeah like in the expert view you have a lot of more what i was thinking about is just a menu structure when you do not use it it is simple yeah when you put the system properties entire list pops up all kind of stuff you can pull yeah okay it is already incorporated a little in a you could actually build in a function that you can program it yourself for the more advanced users yeah which buttons you yeah which buttons do you want to in it because you can like build on a back forward button and somebody would just want to watch 2 channels yeah just leave the other numbers away yeah you could have people want to we will take it to the other meeting okay i have a little chat to do and then we finish i went to a masterclass and 2 things are are can come in handy for us 1st thing is we talked about knowledge management knowledge engineering and the fact that the idea of knowledge sharing and learning knowledge from other countries companies and so like that it is very hot at the moment so it is mostly for the management expert to look what other marketing marketing what did i said management just talking about myself okay go on what other companies had to do also with the marketing campaign when they put on a newer remote just some yeah import export and another one there are there are benchmarking that is the word i saw i could not okay another thing is there were there was a survey and it came out that people like to buy things from a single large provider instead of those who are partnering with our so we must we must bring it as if a real reaction is a it is a big company a trustful company i know a marketing name for a product okay r to the 3rd power r 3 real reaction remote i had another idea to put the whole idea of real reaction and a single brand and that kind of thing when you put on the remote you see kind of just like when you telephone you see a little animation real reaction remote and now with the motto we put fashion in electronics and then you go yeah okay but it has to be like a split 2nd because you have to put in a code also and you can show somebody a logo for 05 seconds they will still remember it yeah and it will linger on every time you see it the idea from this thing is that we must present it as we are a single large provider who will stand on our own 0 if you have the lcd screen you can lcd screen you can have a small logo at the bottom and you could just stay that spins around yeah that spins around or something also also but we are it is just like a globe in internet explorer yeah yeah something like that okay but small icon think about that kind of thing that is what they said in the mastercloth 0 for the next meeting in geneva next meeting starts in 30 minutes so maybe you can go to paris and milan who gave you the masterclass the masterclass ronald battenberg franz mandelars okay thanks very special next session id the industrial development center user interface will work together on a prototype and we will drawing it on the smart board so that is a kind of new thing and the marketing expert will will be keeping busy with a product evaluation but the most specific instructions will be sent to you by email so we are going to work together right now yeah well this is what i heard in the masterclass not in the masterclass yeah so you just wait for the specific instructions but i think it was a very good session gentlemen definitely you need to i will thank you all 0 thank you too thank you very much thank you too give me a good evaluation okay guys love of success cheers cheers see you in a half hour but keep an eye on your laptop for a real life yeah i am not sure if we are because i saw something about individual actions yeah but there is a stud my my instructions that you will work together yeah here or that is not my problem bye bye not so stupid manager the product manager always works alone