0 right okay i cover myself up i feel like madonna with one of these on i said i feel like madonna with one of these on i have always wanted one of these i really have where do you buy em from they are right hello everybody hello back again for another wonderful meeting is everyone ready yeah yeah almost okay we c we can hold on for a minute 0 my gosh i figured with the spam thing if you can not beat it join in that is the kind of spam that everybody likes to receive kay are you ready okay right well i take it that you are all ready now alright 1st off we will just recap from our last meeting which was we got together just to basically decide on well to talk about what it is that we were actually supposed to be doing and who we all are and stuff like that get bit more of an idea together of what is going on what we are going to talk about in this meeting is now that we know what it is that we are doing now we know that it is a t v remote and stuff and you guys have just been off doing some some r and d for that that is research and development for those that have not heard that before see i am learning all sorts of new technologi terms in technology today yeah we are going to hear your th 3 little presentations whether they be on computer or on the whiteboard or whatever you want do you have any preference of order i would like to hear 0 i would like to hear who is g who is on the from from catherine actually 1st i want what i would like to hear about is if we have finally decided on what sort of energy we are going to be using and batteries i think she is still finishing her no no no no it is fine i am just preparing it is just that yeah let us let us hear from you 1st okay where is that thing okay it is it is here 0 sorry could not see would that work get yourself in position okay so that is me again ah so for the energy sources we can have a basic battery a hand dynamo which is which was used in the 50s for torches if you remember that kind of which would not be v would not be v v yeah yeah i do not think any of us remember the 50s is it like a crank thing or something it would not be very fancy you can have a kinetic provision of energy which is used on some watches these days so if you have just a bit of gentle movement that it will give it the energy to work or you can use solar cells but i am not sure about that indoors really but well there is sometimes combinations i mean like calculators do combinations of battery with but also using some solar power yeah do sol solar panel things do they have to work from the sun or can they work from a light bulb i dunno actually does anybody know i think it has to be on the on the solar energy but i do not know i dunno think the the what would cost the less would be the basic battery really okay and if we want something fancier i think the kinetic provision of energy could be nice but i do not know if it is worth the cost so we have got to discuss that okay jolly good for the case of the remotes itself they can be a general case which is just a flat one you can have a curved one or a double curved one if you know what i mean so what is a double curved one you know kind of more ergonomic that kind of suits the palm of your hand that kind of thing so okay then the case material itself so it can be either plastic or latex rubber wood or titanium and th for each of them you have cases where for example titanium you can not use it for if you if we are choosing a double curved case we can not choose titanium and if we are choosing solar cells then we can not choose latex for the case material so we just have to take that into account but if we are choosing just the flat case then we can go for anything and i think we discussed earlier on the r s i problem thing so we could so that might be an idea of using the rubber but then it should you know yeah yeah let us have a squeezable remote yeah and also it does not break as easily maybe i dunno when a t v program has got one watching the match and your team is just lost you can fuzz it across the room and it will bounce off the wall back at you yeah yeah i like that idea so rubber would be okay i think rubber is rubber we are all we are all going we are all liking that idea you think you can market that but after my after my fashion thing i think you will realize that rubber is more s so if d okay ooh we like rubber ooh people and then there are the push buttons so you can have basic push buttons or a scroll wheels like you have on a mouse or you could have l c d which gives you a display scroll buttons as well huh so if you use a rubber double curved case you must use rubber push buttons so if we are going for rubber then we have to decide for the case and if we choose double curved then we have to go for rubber push buttons so it is a constraint well we are going to go with i think we have decided that it is going to be a rubber case so yeah but is it a double curved one or not if it is not a double curved then we have got the choice for the push buttons if it is a double curve we have got to go for rubber push buttons if that makes sense push buttons instead of the wheel yeah if it is rubber is not it malleable anyway it does not matter if it is double i mean is not a rubber case mean it is completely flexed i mean it it flexes to whatever they want it to mean so what is the difference between a normal rubber case and a rubble doub double rubber double curved case rubble double double no but na le you see you have got okay the energy that is one thing i will have a big mac please then you have the case is whether it is flat or curved and that is we do not care if it is rub rubber or not but then we have decided that we going for rubber for the case material so if we have chosen rub rubber and if now we have the choice for the case whether it is flat single curved or double curved and i am just saying if it if we choose it to be double curved then we need to go i dunno why but we need to go for rubber push buttons okay so either i dunno we just need to decide on the on the case let us have rubber push buttons hey okay go rubber go rubber the whole way let us go crazy and then do i have a last slide yes i do so the push buttons themselves they can be just simple or they can be so that is just the electronics between the but behind the push buttons yeah and the price that go with it with it so the simple push buttons are going to be the cheapest if we get a scroll wheel that is a higher price range if we get an advanced chip which is used for the l c d the display thing then that is even more expensive simple yeah chip on print it is a bit okay what i am not understanding here is okay advanced chip on print which i presume is like one p c b and that has got all the electronics on one board including the infra red sender yeah the infra red yeah right what a what alternatives do we have to that y what alternatives do we have to the chip on print well if if it is not chip on print then i guess you get different chip components and you build them separately and does not include the infra red it is less expensive so it sounds technically speaking it is not as advanced but it does the job too so why would we not go for that if it is something that is inside the the unit fo it does not yeah yeah yeah i it does not affects whether the customer is going to buy it or not totally yeah we want to go for an i i all so long as it works so let us not go for the yeah yeah you know i agree so let us not let us not bother with the chip on print so it is either the scroll wheel or the push buttons yeah s yeah push buttons what about the just developed sample sensor i think push buttons is what about what g there the sample sensor sample speaker thing well well what do we need a speaker for in a remote control unit i dunno be cool it would be it would be cool but they are saying they have just developed it i am just guessing channel 2 yeah but it is going to be the most expensive option probably and s th the the speech recognition option is it does not seem really very promising for us cause yeah it is not something that we want to t go into with this product the yeah the example that they are already using it for is with the coffee machine where basically you can program a sample wi that when you say something it will give a response and you program the response as well just clips of tha that you record yourself so you can program your coffee maker that when you say good morning to it it says hello rick or whatever yeah but i mean it is not it would be one thing if it was speech recognition where you say something and it turns the t v on like hm turn the t v on and i turns comes on but it is not that it just gives you a it just gives you a verbal response 0 it just gives an answer so yeah i mean like what is the point of saying hello remote i mean hello how how are you 0 then then yeah yeah i thought i thought it was when they said just if you are really lonely maybe yeah if you are really lonely it is it is i thought when they said voice recognition they meant like channel 5 and it will change channel 5 and then it switches on no tha that w that w that would be more promising like you talk to it can i have channel 5 yeah it it is just a remote that talks to you 0 then forget about it yeah yeah 0 right okay i mean to certain cues yeah okay so i will go back maybe to the previous slide and we can decide for each problem what we should choose so for the energy source do we go for the battery or the kay yeah i am fine with the basic battery basic battery it is cheap it is cheerful it is worked does work cheaper option are you happy with that yeah okay so we will go for the battery then the case do you want it flat or curved or sing or double curved we were go we were going with the late with the the r s i rubber were not we yeah so we want it rub rubber double curved the the so it will look like something like this double the double whopper please okay so then if we use double curved case then we have to u choose rubber push buttons and that is fine yep but we are going for the simple buttons so rubber rubber keys yeah yeah and it is cheapest all round it sounds kinda funky and we can also market it as i cause we were s saying earl you were saying earlier in your research that the the people have the r people were getting the complaining about r s i p yeah and this is anti r s i yeah yeah so that is another marketing point that we can use well the rubber push buttons do not you have to move your but anything is going to have buttons even if it is a jog wheel it is still repetitive i thought they would give an option of flat buttons or a you you see you can still get it does you still get repetitive strain injury whether you are pressing a button or pressing a flat bit of screen that they do not it is the v it is the fact that you are pressing the same doing the same movement it is not actually what you are doing but the fact that this this rubber i is actually used in these anti r s i ps specific yeah the rubber is good yeah we are giving them a way to burn off steam basically yeah yeah yeah so they can sit there and go like not that watching t v should be that stressful and you know yeah you can fuzz it across the room and throw it at throw it at your children yeah 0 yeah i guess t v can be stressful yeah if you are watching sports alright that is me done alright okay gabriel let us let us let us hear from you about the it is the interface alright yeah some of what i have to say ties into what catherine was just talking about great sorry okay so i am continuing with the user interface topic and so basically i consulted with our manufacturing division it sounded like catherine was also speaking with them i also took reissa is marketing findings from the last meeting into consideration cause i think that is that is crucial as far as what keys we are going to inc inclu what buttons we are going to include and and how they are laid out and so the manufacturing division sent some some samples of of interface components that we might be interested in using that have been used in other products like the coffee machine so i already mentioned the speech recognition interface i guess we we basically vetoed that idea it is it is pointless it is just a sample sensor sample output it would just be probably the most expensive part of our remote without any actual interesting functionality as far as operating the t v so yeah they they also give the they they suggested the idea of using a spinning wheel like you use on the side of an m p 3 player like ipod so we have already addressed that and i think that would actually be worse for something like r s i i mean you got that thumb movement that you are constantly doing yeah that does get annoying the other suggestion and i i have a feeling that we are interested in in something more general but they suggested you know going i a little bit into a a niche like either gearing our remote towards kids where you could have lot of colors the keys might be you know funny or or or something for the elderly where the remote is very large and the buttons are very large and there is only a few buttons but you know we can we can discuss this but it sounded like from our last meeting we really wanted something that was general but done well yeah so the key layout and design are really crucial you do not want you want people to be able to quickly access the buttons that they use a lot without always pressing the wrong one and i did not mention that we need a power button in our last i can give you an example here of good layout and bad layout from our manufacturing department so this would be an example of bad layout where you have volume up and volume down but they have a v on both of them so yeah yeah it is sort of confusing for the user this is the example of the giant remote that is impossible to lose do we have an example of a good one brilliant huh well and for something for kids yeah yeah and so yeah i th i think my personal preferences of we have all kind of talked about and seemed to be on the same page so i was against the speech recognition and against going towards anything in in a niche sense i think it should be more general i did not i did not think the spinning wheel or the l c display were were crucial for us and yeah that is it for me okay well let us so w what are our definite decisions on this then as a team the the the the interface type we are going for so we are we are not going to have any sort of display i think just the simple s simple straight set of buttons so yeah it is just going to be just going to be push buttons i think we shall have a limited number of buttons ideally i mean a a power yeah channel up channel down volume up volume down and a numerical keypad yeah and some sort of it will either have a a lock button like we mentioned or or a cover or something like that yeah i guess it is to the point where we need to decide about that okay and we are not yeah well now that we have decided on our are we going to hav hav an are we d have we decided on whether w we are going to s supplement it with anything you know colors or particular gimmicky bits to it we are not we are just going to go for something it seems like we would not want to make it too busy and too sort of gaudy but we are maybe we can yeah i would say mayb maybe a couple of colors like like a black with with yellow and somewhere like maybe the r r can be yellow or something like that yeah yeah okay okey dokey yeah i do not have any other questions on this let us move over to i i guess the fact also that we are having a rubber case would prevent us from having the cover function that we thought of before i mean cause s so if we want to have a lock of some sort it would have to be a button yeah sure but i think that should be i mean i can speak with the button department but i think that it should be easy to have a button that just prevents prevents the other the other buttons from operating yeah the button that just does that yeah so that should be simple cool right well i am just basically letting you know what is happening in the markets yeah and what the fashions are for next year so yes so from looking at this year is trends and fashions and also recent investigation that we have done in the remote control market we have found that for the remote control market these are like most important aspects like that we really need to which we have already probably discussed the most important aspect is look and feel so the remote control has to look and feel fancier than the ones that already that we already have so it has to be yeah why should people buy this when they are already got a remote that came with the t v yep exactly yeah 2nd it should be technologically innovative innovative so what is that mean technologically it should be like work basically i guess it should work well it should be it should be maybe cutting edge in some sense i mean have something that is little more technologically advanced than what is on the market should that is new okay now the trouble is is we have already decided that we are going with the stuff that works already that is cheap yeah yeah yeah actually i mean these 1st 2 points we have already sort of gone away from yeah cause our rubber one is not fancy i mean it is different but i would not say like a rubber remote is fancy yeah if that is what people want then we maybe we are going in the wrong direction and it is it is not technologically innovative either so no loose maybe we could that is why i was thinking bluetooth cause if you like put up bluetooth and it is like a bluetooth remote control everybody is going to like 0 cause bluetooth is the in thing nowadays like it really is like people and when it comes to marketing like that is what people go for they do not really care whether you know at the end of the day whether it works properly or not of course they do well they do but it is like it is not 100% that is your 1st thing you go 0 i am not going to buy that cause i dunno if it works or not yeah but it looks good if it looks good and it is it can just be there for decoration okay well what do you 2 think about this so is is the advantage of bluetooth that you can just like synchronize it with other but like electronics yeah what i do not understand what m you could always insert yeah yeah that is basically what it allows you to do right yeah and it this is just going to all this is being used for is your television yeah but i mean people like it would that would mean you would need a television that has bluetooth in it which no no television does does it well if you are looking at if you looking at something that is going to be bought by people well you have to make it new you have to make it state of the art that would mean we would have to make a television as well bluetooth would for example enable you i think to connect for example you if you get a w call on your mobile phone but your mobile phone is downstairs or something you would get on your television you are being called by this person right now things like that no that would be your telephone in with your television yeah the that would not be the remote so much i mean no i yeah and i no but if you get bluetooth on the remote you would be able to nah the televi the television would have to be a bluetooth compatible basically i with the television yeah i was just trying to find an advantage wha what w what advantage would you get for the well it does not an and there is no there is no such thing like it does not have to be you know bluetooth that was just an idea but like it needs do something that you know is new whether it is a battery it could be something really really minor you know like but i think we are really keeping to what is already out there and people have already seen it people have already got it okay if we want something new we need to move away from what we already have and just go creative maybe the kinetic mo provision of energy then it has been done for watches but i have not seen that for remotes yet okay yeah this that is that is very good and then you can market it never have to change a battery again change the batteries ever again and and this is all tying in very nicely the fact that it is made out of this rubber we can throw it about th we should encourage people to throw their remote controls about because it charges itself up by doing it yeah well and in little characters you say yeah but not too much yes so can i think safety s but yeah by the squeezing it the yeah we can make the squeezing of the rubber be the be the generating like the energy generator yeah that is a great idea yeah well done 3rd most important aspect is it is easy to use we are all about that and i think we have all worked that out okay in the fashion how it is supposed to look next year is fashion i very much in fruit and vegetables are thm are like the theme for cloths shoes and furniture so next year people will be buying i found this really funny you know strawberry shaped chairs okay so we could have keys that are like a b like a broccoli key and a and an avocado key on them and things yeah yeah rubber things i want to watch the pineapple channel and as it is rubber the feel which is in this year is spongy so it is it is not quite spongy but spongy i would say is yeah so we are in well spongy that is where yeah we are we are ahead of the game there yeah that is great for us yeah and so personal what i was just saying like move away from the current remote controls like the look and the feel of the current ones and change the look and feel while still keeping to the company is image basically so yeah okay i had to say so we are moving in the right direction like right alright yeah no this i this is good so through all that we have we go we are right yeah we are going to go go back to going with the kinetic thing that is great yep yeah that is great using the spongy rubber that we were talking about that anti r s i you can as you squeeze it you are not only therapeuticising yourself you are charging the batteries and i am not sure about the buttons being in the shape of fruit though no vegetables yeah i do not know how we incorporate we do not have to follow every trend i guess maybe make it like fruity colors or something some sort huh or the power button could be like a big apple or something well yeah but apple would sue you for that yeah this is true they don they do not own all images of apples sued the beatles so okay we will make it a pomegranate a big pomegranate well okay it seems like the only thing that we have not really finally agreed on is its image like yeah we are we are saying no we do not want it to be fruit and vegetables but we dunno what it should be or like are we going yeah it looks slick but what do what do we mean by slick sort of thing well i think if it is rubber it needs to be i mean you said earlier on i it should be funky different i think it is it should be i mean what do you associate with rubber you know like l keep it clean keep it clean really different colors basically okay sor i sorry i used the wrong word what do you associate with the mate the material that material like i am just thinking bright colors yeah bright natural colors nothing too bright but not too bright bright but too not yeah yeah like no lime green or bright yellow or bright pink want to make it different colors so anybody can choo like like like the volume buttons should be the all the same color and the d and the the channel buttons should be one color and stuff like that do you mean yeah and on the back of it have the logo okay what yeah sure why not okay the one thing i am wondering about tha i hope that we are not going like too much down a gimmicky road of of having i mean if somebody go goes into the store they are going to see like 3 or 4 normal remotes yeah i mean we that is we we and then a big spongy pink t tomato remote yeah this is the remote control tomato i mean what are 90% of people going to take well i can say in this country you will get you know lots of people wanting something really funky and cool like and kids will be walking in with their parents saying mummy i want to buy that one and parents will see the will see the pro as well because it is like kids will not break it it is not breakable if you throw it around yeah especially with younger kids you know they can pick it up and and yeah the only thing is is that really small kids might chew on it but well it is it has got to be chew proof yeah so so it is rea it is quite it is quite like user friendly and also for different families i am going to write that down like like family use as well so for little kids and for old ki like teenagers will like it i think especially maybe younger girls if it is in pink they will be like pink remote control for their room something so what are you saying maybe we should market it in different colors for different so we could do like the pink range yeah that is yeah the blue range the green range the so like you walk in you are like 0 i like that remote control because it is so bright and then and then the shop assistant comes up and says 0 what color would you like and then they go like 0 i can choose the color wow so it puts i think even the customer into more control over what they are buying instead of you have got all color it is either that or nothing so they also get to pick well personally i like walking into a shop and choosing a color yeah i mean that that seems to work well with for products like ipod where you know you have a variety of colors it is yeah that people feel like they are customizing it when they buy it even you know just just by the fact of choosing d you have got the although i would be curious to see how many you know there are some colors that i wouldn i would never choose and i would be curious how many people choose that color right well that is that can be down to bit of market researching you know if that is easy enough to find out what colors are more popular yeah and produce less of the silly colors maybe okay alright well we will alright let us what we are going to aim to get together by the next meeting then is from you catherine wi your y y you know you are going to be working on the the look and feel design yep gabriel you are going to be working on you know come up with the the user interface design then basically you 2 are going to be working together on this you will not be going off to your separate offices alright okay and i think you are going to get a chance to play with some clay 0 right i think yeah it is going to you know come up ki you know be ab for the next meeting be able to come in and show us some some i some physical ideas cause at the moment you know it is it is hard cool yeah we were kinda going yeah it has got to feel nice it has got to look cool and that it is you know now we can actually start it is you know s some sort of physical something or other that sounds good and you are going to be working on the product evaluation evaluation and i will be talking to the bosses basically and f fielding off some more spam and great that is it really keeping things t well you know ho hopefully keeping things together yeah that is this is this is good so we know for definite we know we have we have now got some definite things going on we definitely know how it is powered we definitely know that it is going to be a simple buttons we are not going to be going for the new technological chip on print expensive things so we have we are keeping the costs down it is this rubber casing that we can sell as fun and funky do not know of any other remote controls that are made out of this stuff people you know people are saying 0 standard stuff gives you repetitive strain injury well this remote control is designed to do the complete opposite yeah it is supposed to fix it rather than cause it you know we are going to we we are going to as a sort of extra something on it you know what what extra things are there extra things this product have we will look into this lock key right facility although whether or not it happens or is possible i do not know but something to look into okay i think that is well done everybody alright anyone have any any questions everyone know what they are doing yeah cause if you do not you will i am sure you will soon get an e mail about it yeah i think we all know what we need to do now s this gives you all the details okay okay right well it is we are we have still couple of minutes until our meeting is due to finish but i got a note saying that you 2 who are going to be working together so bef before you all disappear off just okay i will stay in here hold hold fire does the pay raise immediately come into effect on our next pay check or is that i think it is yeah i think it is going to be par part more of a profit sharing on the product so we are buying fut i mean we are getting futures in the company yeah i think i i think that is i think that is the way it is going to happen at the moment so we really have a incentive to make this remote work yeah yeah i would like to share in the coffee machine profits because that is really doing well i want a share in the space rocket did you see that this k that this company we have made a spaceship yeah yeah this company has its its fingers in a lot of different pots yeah yeah yeah we are definitely not in the money making department well i i did notice looking at i mean they told you that they wanted whatev our product to represent the the r r brand and and to be immediately noticeable yeah i mean if you look like at the coffee maker at the at the corporate web page it is not obvious r r well it is to us because we we worked worked here for years and we use that coffee machine but it is does not have the color scheme of of the of the company anywhere on it obviously it is just sil silver and black that is true and the spaceship does not have the r have a massive r and r down the side of it but i still want one no does not okay i have just had a sign flashing up saying finish the meeting yeah okay yeah right well i guess that is us yeah it is not telling it is not saying do anything in particular just yet so maybe you should go back to your own offices okay right are we taking these off yeah yeah it says you 2
alright okay i will cover myself up i feel like madonna with one of these on i said i feel like madonna with one of these on i was cool they dance and they say it is like i have always wanted one of these i really have where do you buy them we are buying from they are cool alright hello everybody i am back again for another wonderful meeting so everyone ready yeah yeah yeah okay we can hold down for a minute 0 my gosh 0 my gosh 0 my gosh i figured with the spam thing if you can not get joined in that is the kind of spam that everybody likes to receive ready okay right well i will take it that you are already now all right 1st off we will just recap from our last meeting which was we got together just to basically decide on well to talk about what it is that we were actually supposed to be doing and who we all are and stuff like that get a bit more of an idea together of what is going on what we are going to talk about in this meeting is now that we know what it is that we are going to talk about in this meeting is now that we know what it is that we are doing now we know that it is a tv remote and stuff and you guys have just been off doing some r d for that that is research and development those that have not heard that before i am learning all sorts of new terms and technology today yeah i am going to hear your 3 little presentations whether they be on computer or on the whiteboard or whatever you want do you have any preference of order i would like to hear i would like to hear who is on the from catherine actually 1st what i would like to hear about is if we finally decided on what sort of energy we are going to be using i think she is still finishing her no no no that is fine i am just just yeah let us hear from you 1st okay where is that thing it is here 0 sorry can you see would that work off get yourself in position okay so that is me again so for the energy sources we can have a basic battery hand dynamo which was used in the 50s for torches if you remember that kind of which would not i do not think any of us remember the 50s like a crank thing yeah yeah would not be very fancy you can have a kinetic provision of energy which is used on somewhat these days so if you have just a bit of gentle movement that it will give it the energy to work or you can use solar cells but i am not sure about that indoors really but there is sometimes combinations i mean like calculators yeah combinations of battery but also using some solar panel do now these solar panel things do they have to work from the saddle or can they work from a light bulb i do not know i think it has to be only solar i do not know i do not i think the cost or less would be the basic battery really and if we want something fancy i think the kinetic provision of energy could be nice but i do not know if it is worth the cost so we have got to discuss that  okay totally good for the case of the remote itself it can be a general case which is just a flat one you can have a curved one or double curved one if you know what i mean what is a double curved one you know kind of more we are going to make that kind of sits the palm of your hands okay the case material itself so it can be either plastic or latex rubber wood or titanium and for each of them you have cases where for example titanium you can not use it for if we are choosing a double curved case we can not choose titanium and if we are choosing solar cells then we can not choose letech for the case materials so we just have to take that into account but if we are choosing just the flat case then we can go for anything and i think we discussed earlier on the rsi problem thing so we could so that might be an idea of using the rubber but then it is a you know to have a squeezable remote yeah and also it does not break as easily maybe i do not know when a tv program is when you are watching the match and your teams just lost you can fuzz it across the room it will bounce off the wall back at you yeah i like that idea so rubber is the i think rubber is rubber we are all going we are all like that idea you think you can market that after my fashion thing i think you will realize that rubber is more ooh we like rubber ooh okay and then there are the push buttons so you can have basic push buttons buttons or scroll wheels like you have on a mouse or you can have lcd which gives you a display scroll buttons as well so if you use a rubber double curved case you must use rubber push buttons so if we are going for rubber then we have to decide for the case and if we choose double curved case then we have to go for rubber push buttons well we are going to go i think we have decided that it is going to be a rubber case yeah but is it a double curved one or not if it is not a double curve then we have got the choice for the push buttons if it is a double curve we have got to go for rubber push buttons if that makes sense rubber push buttons instead of the wheel yeah if it is rubber is not it malleable anyways i mean it does not matter if it is double i mean it is a rubber case i mean it is completely flexes to whatever they want whatever they want so what is the difference between a normal rubber case and a rubber double double rubber rubble double you see you have got okay the energy that is one thing i will have a big mac place then you have the case is whether it is flat or curved and that is we do not care if it is rubber or not but then we have decided that we are going for rubber for the case material so if we have chosen rubber we have chosen rubber and if now we have the choice for the case whether it is flat single curved or double curved and i am just saying if we choose it to be double curved then we need to go i do not know why but we need to go for rubber push buttons so either i do not know we just need to decide on the case let us have rubber push buttons sorry go rubber let us go crazy and then do i have a last slide yes i did so the push buttons themselves they can be just simple or they can be so that is just the electronics behind the push buttons yeah and the price that go with it so the simple push buttons are going to be the cheapest if we get a scroll wheel that is a higher press range if we get an advanced chip which is used for the lcd the display thing then that is even more expensive it is even more expensive chip on print okay what i am not understanding here is a thread center okay what i am not understanding here is okay advanced and okay advanced chip on print which i presume is like one pcp and that has got all the electronics on one board including the infrared sender yeah right what alternatives do we have to that what alternatives do we have to the chip on print well if it is not chip on print then i guess you get different chip components and you build them separately and does not include the infrared it is less expensive technically speaking it is not as advanced but it does the job too so why would we not go for that if it is something that is inside the unit it does not affect whether the customer is going to buy it or not so let us not go for it so long as it works yeah yeah yeah i agree so let us not bother with the chip on print so it is either the scroll wheel or the push buttons yeah yeah push buttons what about the just developed the sample sensor what about what the sample sensor sample speaker well what do we need the speaker for in the remote control unit well no it would be cool it would be cool but they are saying they have just developed it i am just guessing but it is going to be the most expensive option probably the speech recognition option is it does not seem really very promising for us yeah it is not something that we want to go into with this product yeah the example that they are already using it for is with the coffee machine where basically you can program a sample that when you say something it is a product when you say something you give a response and you program the response as well it is just clips that you record yourself so you can program your coffee maker that when you say good morning to it it says hello rick or whatever but i mean it is not it would be one thing if it was speech recognition where you say something and it turns the tv on like turn the tv on and it comes on but it is not that it just gives you an answer it just gives you a verbal response so yeah i mean like what is the point to say hello remote i mean i thought it was just if you are really lonely maybe i thought when they said voice recognition they meant like channel 5 channel 5 no that would be more promising it is just a remote that talks to you 0 there forget about it 0 okay i mean to certain cues yeah okay so i will go back maybe to the previous slide and we can decide for each problem what we should choose so for the energy source do we go for the battery or the yeah i am fine with the basic part basic battery it is cheap it is cheerful it is worked does work cheaper option are you happy with that yeah okay so we will go for the battery then the case do you want it flat or curved or single or double curved we were going with the later with the rsi rubber were not we yeah so we wanted rubber double curved so it will look like something like this double whopper please okay so we wanted rubber rubber so then if we use double curved case then we have to choose rubber push buttons that is fine it is cheapest all round it sounds kind of funky and we can also market it as because we were saying earlier in your research that people have the people were getting the complaining of rsi and this is anti rsi yeah so that is another marketing point that we can use 0 the rubber push buttons then you have to move anything is going to have buttons even if it is a jog wheel it is still repetitive i thought they would give an option of flat buttons or you still get you still get repetitive strain injury whether you are pressing a button or pressing a flat button screen it is the fact that you are pressing the same doing the same movement it is not actually what you are doing but the fact that this rubber is actually used in these anti r si specific yeah the rubber is good we are giving them a way to burn off steam basically yeah yeah so they can sit there and not that watching tv should be that stressful and you know yeah you can fuzz it across the room throw it at your children i guess tv can be stressful yeah if you are watching sports all right that is me done okay gabriel let us let us hear let us hear from you about the interface yeah some of what i have to say ties into what catherine was just talking about great sorry so i am continuing with the user interface topic and so basically i consulted with our manufacturing division it sounded like catherine was also speaking with them i also took riesa is marketing findings from the last meeting into consideration because i think that is crucial as far as what keys were going to include what buttons were going to include and how they are laid out and so the manufacturing division sent some samples of interface components that we might be interested in using that have been used in other products like the coffee machine so i already mentioned the speech recognition interface i guess we basically vetoed that idea it is pointless it is just a sample sensor sample output it would just be probably the most expensive part of our remote expensive part of our remote without any actual interesting functionality as far as operating the tv so yeah they also give the they suggested the idea of using a spinning wheel like you use on the side of an mp 3 player like ipod so we have already addressed that and i think that would actually be worse for something like rsi i mean you have got that thumb movement that constantly doing that is okay the other suggestion and i have a feeling that we are interested in something more general but they suggested going a little bit into a niche like either gearing a remote towards kids where you could have a lot of colors the keys might be funny or playful in some way or something for the elderly where the remote is very large and the buttons are very large and there is only a few buttons but we can discuss this but it sounded like from our last meeting we really wanted something that was general but done well so the key layout and design are really crucial you do not want people to be able to quickly access the buttons that they use a lot without always pressing a long one and i did not mention that we need a power button in our last i can give you an example here of good layout and bad layout from our manufacturing department so this would be an example of bad layout where you have volume on and volume down but they have a v on both of them so it is sort of confusing for the user this is an example of the giant remote that is impossible to lose brilliant wow yeah something for kids yeah and so yeah i think my personal preferences we have all kind of talked about and seemed to be on the same page so i was against the speech recognition and against going towards anything in a niche sense i think it should be more general i did not think the spinning wheel or the lc display were more crucial for us and that is it for me okay well let us so what are our definite decisions on this then as a team the the the the interface type we are going for so we are not going to have any sort of display i think it is just going to be simple straight set of buttons i think we should have a limited number of buttons ideally i mean power channel up channel down volume up yeah numerical keypad in some sort of it will either have a lock button like we mentioned or a cover or something yeah i guess it is to the point where we need to decide about okay and we are not yeah well now that we have decided are we going to and are we decided on whether we are going to supplement it with anything you know colors or particular gimmicky bits to it we are not we are just going to go for something it seems like we would not want to make it too busy and too sort of gaudy but yeah i would say maybe a couple of colors like a black with yellow and somewhere like maybe the rr could be yellow something like that yeah okay okay dokey yeah i do not have any other questions on this let us move over to i guess the fact also that we are having a rubber case would prevent us from having the cover function that we thought of before yeah sure if we want to have a lock of some sort it would have to be a button i think that should be i mean i can speak with the button department but i think that it should be easy to have a button that just prevents the other buttons from operating so that should be simple cool cool well i am just basically letting you know i am just basically letting you know what is happening in the market yeah and what the fashions are for next year so yes so from looking at this year is trends and fashions and also recent investigation that we have done in a remote control market we have found that from remote control market these are like most important aspects that we really need to which we have already probably discussed the most important aspect is look and feel so the rock control has to look and feel fancier than the ones that we already have so it has to be yeah why should people buy this when they have already got a remote that came with the tv 2nd it should be technologically innovative so what is that mean technologically it should be like work basically i guess it should work it should be maybe cutting edge in some sense i mean have something that is a little more technologically advanced the trouble is is we have already decided that we are going with the stuff that works already that is cheap actually i mean these 1st 2 points we have already sort of done away from because our rubber one is not fancy i mean it is different but i would not say like a rubber remote is fancy if that is what people want then maybe we are going in the wrong direction and it is not technologically innovative either maybe we could that is why i was thinking bluetooth because if you put up bluetooth and it is like a bluetooth remote control everybody is going to like because bluetooth is the m thing nowadays like it really is like people and when it comes to marketing that is what people go for they do not really care whether at the end of the day whether it works properly or not of course they do well they do but it is like it is not that is your 1st thing you go 0 i am not going to buy that because i do not know if it works or not yeah but it looks good if it looks good and it can just be there for decoration okay well what do you 2 think about this so is the advantage of bluetooth that you can just like synchronize it with other electronics yeah i do not understand what it is basically what it allows you to do right yeah and this is just going to all this has been used for is your television yeah but i mean that would mean you would need a television that has bluetooth in it which no television does does it if you are looking at something that is going to be bought by people you have to make it new you have to make it that would mean we have to make a television as well bluetooth would for example enable you a thing to for example if you get a call on your mobile phone but your mobile phone is downstairs or something you would get on your television you being called by this person right now things like that no that would be your telephone syncing in with your television yeah that would not be the remote so much yeah i mean no but if you get bluetooth on the remote you would be able to the television the television would have to be a bluetooth compatible basically and there is no such thing like it does not have to be you know know bluetooth that was just an idea but like it needs to be something that you know is new whether it is a battery it could be something really really minor you know like but i think we are really keeping to what is already out there and people have already seen it people already got it if you want something new we need to move away from what we already have and maybe the kinetic just go creating provision of energy then it has been done for watches but i have not seen that for remote okay yeah that is very good and never have to change the battery again and this is all tying in very nicely the fact that it is made out of this rubber we can throw it about we should encourage people to throw their remote controls about because it charges itself up by doing it and in little characters you say yeah but not too much but yeah by the squeezing it so we can make the squeezing of the rubber be the generating yeah that is a great idea well done 3rd most important aspect is it is easy to use and i think we have all about that worked that out okay in the fashion how it is supposed to look next year is fashion is very much in fruit and vegetables other than are the theme for cloths shoes and furniture so next year people will be buying i found this really funny you know strawberry shaped chairs so we could have keys that are like a broccoli key and an avocado i want to watch the pineapple channel and as it is rubber the feel which is in this year is spongy it is not quite spongy well spongy that is where we got we are ahead of the game there yeah and so personal what i was just saying like move away from the current remote controls like the look and the feel of the current ones and change the look and feel while still keeping to the company is image so yeah okay this is what i had to say so we are moving in the right direction 0 yeah no this is good so through all that we have we are going to go back to go on with the kinetic thing that is great using the spongy rubber that we were talking about that is anti r s i as you squeeze it you are not only therapeutising yourself you are charging the batteries and i am not sure about the buttons being in the shape of fruit though no vegetables well maybe make it like fruity colors or something or the power button could be like a big apple or something yeah but apple would sue you yeah this is true they do not own all images of apples we will suit the beatles so okay we will make it a pomegranate a big pomegranate well okay it seems like the only thing that we have not really finally agreed on is its image like yeah we are saying no we do not want it to be fruit and vegetables but we do not know what it should be or like we are going yeah it should look slick but what do we mean by slick sort of thing it needs to be i mean you said earlier on it should be funky i think it should be i mean what do you associate with rubber you know like really different colors basically keep it clean keep it clean sorry i used the wrong word what do you associate with the material that material like i am just thinking bright colors bright natural colors nothing too bright but not too bright yeah like no lime green or bright yellow or bright pink and make different colors so anybody can choose like the volume buttons should be all the same color and the channel button should be one color and stuff like that do you mean yeah and on the back of it have the logo okay what is usually yeah why not okay the one thing i am wondering about i hope that we are not going like too much down a gimmicky road yeah i mean if somebody goes into this store they are going to see like 3 or 4 normal remotes and then a big spongy pink tomato yeah remote what a 90% remote controlled tomato so i can say in this country you will get you know lots of people wanting something really funky and cool like and kids will be walking in with their parents saying mommy i want to buy that one and parents will see the we will see the pro in it as well because it is like kids will not break it it is not breakable if you throw it around especially with younger kids you know they can pick it up and yeah the only thing is is it really small kids might chew on it well it is just going to be true proof i am going to write that down so it is quite like user friendly and also for different families like family use as well little kids and for older kids like teenagers will like it i think especially maybe younger girls if it is in pink they will be like 0 yeah i have pink or a control for their room so what do you say maybe we should market it in different colors yeah for different so we could do like the pink range the blue range the green range so like you walk in you are like 0 i like that remote control because it is so bright and then the shop assistant comes up and says 0 what color would you like and they are like 0 i can choose the color wow so it puts i think even the customer into more control over what they are buying instead of you have got what color it is either that or nothing so they also get to pick well personally i like looking into shop and choosing a color i mean that seems to work well with products like ipod where you know you have a variety of colors that people feel like they are customizing it when they buy it although i would be curious to see how many you know there are some colors that i would never choose and i would be curious how many people choose that well that can be down to a bit of market researching you know that is easy enough to find out what colors are more popular just less of the silica okay alright well well all right what we are going to aim to get together by the next meeting then is from you catherine you are going to be working on the look and feel design yep gabriel you are going to be working on you know come up with the user interface design and basically you 2 are going to be working together on this you will not be going off to your separate offices and i think you are going to get a chance to play with some clay all right i think you guys are going to you know come up you know for the next meeting be able to come in and show us some physical ideas physical ideas because at the moment you know it is it is hard we were kind of going yeah it has got to feel nice it has got to look cool and that it is you know now we can actually start you know some sort of physical something or other that sounds great and you are going to be working on the product evaluation evaluation and i will be talking to the bosses basically and fielding off some more spam and that is it really keeping things well you know hopefully keeping things together yeah that is this is good so we know for definite you know we have now got some definite things going on we definitely know how it is powered we definitely know that it is going to be as simple buttons we are not going to be going for the new technological chip on print expensive things so we are keeping the costs down it is this rubber casing that we can sell as fun and funky do not know of any other remote controls that are made out of this stuff people are saying 0 standard stuff gives you repressive strain and injury well this remote control is designed to do the complete opposite it is supposed to fix it rather than cause it you know we are going to as a sort of extra something on it you know what what extra things other extra things this product have we look into this lock key facility i mean whether or not it happens always possible i do not know but something to look into okay i think that is well done everybody anyone have any any questions everyone know what they are doing because if you do not you are i am sure you will soon get an email about it yeah i think we all know what we need to do now this gives you all the details okay right well it is we are still a couple of minutes until our meeting is due to finish but i got a note saying that you 2 were going to be working together so before you all disappear off just i thought i am in the movie yet hold fire does the pay raise immediately come into effect on our next paycheck or is that i think it is yeah i think it is going to be part more of a profit sharing on the product so we are buying i mean we are getting futures in the company yeah i think that is the way it is going to happen at the moment so we really have an incentive to make this remote work yeah yeah i would like to share in the coffee machine profits because that is really doing one i want to share in the space rocket did you see that this company has since we have made a spaceship this company has its fingers in a lot of different parts yeah yeah we are definitely not in the money making department i did notice looking at i mean they told you that they wanted whatever our product to represent the rr brand and to be immediately noticeable i mean if you look like at the coffee maker at the corporate web page it is not obvious our well it is to us because we worked here for years coffee machine but it does not have the color scheme of the company anywhere on it obviously it is just silver and black and the spaceship does not have the you think it would have a massive art and art down the side of it i still want one okay i have just had a sign fleshed up saying finish the meeting i guess that is us yeah it is not telling it is not saying do anything in particular just yet so maybe you should go back to your own offices okay all right are we taking this off yeah