hi kate just just carry on okay carry on alright this is the beginning of the 3rd meeting the conceptual design meeting our agenda should be that we are opening the meeting i have the minutes from the previous meeting are on the shared f drive at this point and we should each have a presentation to make we have certain decisions to make and we have 40 minutes total it is 25 after 2 at the moment so 40 minutes is 5 after 3 which i will be keeping an eye on the clock for us okay there are the decisions we have to turn to but we will come back to them in a minute after i take us to the minutes of the previous meeting right as we remember i opened the meeting the 4 of us were present the meeting the 1st meeting is minutes were reviewed and approved sarah you presented a marketing research report which pretty much representative represented that 15 to 35 year olds it has to be hand held power channel volume number keys possibly a speech recognition and then steph did a 2nd presentation that those functions plus streamlining them with big user friendly keys that were easy to use i think all of us agreed with those things kate presented a working design of going after going over the basics on the whiteboard that it should be a simple mass produced device because of the 125 pence cost but we did talk about possibly using rechargeable batteries and having a docking place as a selling point and the new requirements that it for be for t v only and that it include the l so slogan and color of the corporate design be included the corporate image so we agreed that the target market would be 15 to 35 with more money than sense that were decision makers alternatively it would be a manufacturer to enclose it with the t v but it still should meet those parameters and that the function we agreed was volume power numbers enter channels a way to move between channels easy to use and hand held at that point we agreed that sarah would look at the current cost of competition what what do the current ones sell for and steph was going to look at ec ergonomics kate was going to look at cost and feasibility of the various possibilities that we discussed and i was to type up these minutes and work on the final report is this a fair presentation of what our last meeting was yeah yes okay right so we are ready to close that and go back to our that one right we are up to the point of the go back the 3 presentations so we are going to pull the plug on me and turn to sarah is that okay is that alright with everybody else yep especially since kate asked to be last sarah i am sorry if i misspelled your name i did not know whether it was s a r a or s a r h i respond to either no worries you respond to whatever you get huh okay did you do your hit yeah ah there it is ta da okay 1st thing i want to address is one of the points that florence brought up which was current cost of the competition devices similar to the ones that stephanie showed us and and they are 20 to €60 depending on branding right some of them that have a higher brand recognition are on the more expensive end but i think that with the current price that we are searching for we are well within even on the lower end of the of the market kay but i am going to move on to more interesting more vibrant things so i investigated the remote control market in greater detail and my the theme of what i was to work on was trend watch and kay sorry i am glad to see the marketing budget is being so well spent on i know that you all are a distance from cutting edge marketing research so you know i am just going to try to cloak it in really professional terms here what is hot fruit and veg spongy and this is all over the catwalks paris milan and i am talking about clothing furniture shoes this is really interesting change from past years because it is much more organic some would say approachable and i think if we are to refashion our view of what we want in a remote control we should perhaps think about incorporating technologically interesting fabrics and some of the bold colors into a simple handset so i also did a little research on what again are the most important priorities in decision making about purchasing fancy functional is out and f the fancy and that is exactly the term i am i am thinking polished elegant you know kind of innovative but a cut above this is twice as important as the next finding which is technologically innovative this is interesting cause i think in the last meeting we were talking about technology as being so important but maybe what is innovative is having it simple with with technologically superior fabrics or you know designed in interesting substances ease of use again pretty low i mean it is the top 3 but each of the fancy and technologically innovative are far more important so i think we should cloak the streamlined remote control device in a series of fruit fruit themed sleeves i think that is a good idea y yeah you know do not you yes it sounds like the the covers that they use for the remote you know your t your cell phone exactly exactly i was thinking though that instead of having something like patterned you know so you know something similar to a summer dress you know it would have like fruit and veg is that we actually make these spongy they could be ini initially i thought we could start with kind of fruit that would suit kind of a long hand held so banana pineapple and pear it could actually the sleeve could take up a lot of the development and the remote control we would just need to get reductionist on it they could be interchangeable they are spongy that goes back to ergonomic and the youngsters love em fun for the whole family everyone can have their own so what we are talking about is changing this concept everyone has a t v remote but then we add in the fact that they could each have their own individual fruit that is what is hot on the catwalks so this is my this is what i am thinking huh in most families do not is not the remote is a remote y yeah but i think i think what this would allow is perhaps a person in the family who had the most opinion about it we all need a remote but the person who is really perhaps active in personalizing i am thinking the teenager the someone 15 to 35 would go out and get this additional thing the same way as you mentioned that people would get the cell phone covers so when your dad is sitting there overriding your decision going no we are going to watch this you can bring out your own remote and be like zap no we are going to watch this yeah w and plus i think well actually some households do have 3 and 4 t v s and they would have a remote for each one so yeah yeah yeah so this is an idea and i i you know this is exactly what the research has has shown so i really open this up to any other feedback this spongy fruit and veg yeah i i think we are going to have some trouble when we get down to the component design on this thanks alright yep spongy is going to be difficult i am afraid and as for as for well budgeting as well if we are going to have lots of different interchangeable i i just have my ear to the market guys components is this to the market yeah i mean basically we can make these things out of wood titanium plastic or rubber i suppose rubber is the closest to spongy yeah is spongiest yeah that would add i was thinking titanium myself i was thinking titanium i was thinking it is just i have been influenced by pictures of ipods and they are also minimalist and shiny they are and they they would fulfill the 1st priority which is fancy i think many of us would associate those with fancy something else we could do is call it something that is fruit and veg oriented we could call it the name are we talking about the device itself or the c or a cover for the device that would be an interchangeable cov cover as a separate product well it would be a a very simple product that would have a spongy sleeve that would be interchangeable perhaps perhaps that desi that particular suggestion needs to go back to management and perhaps go to another group to actually design as a separate product so yeah but it is kind of pointless is not it yeah that you know that might be let us delegate wo would that be agreeable and then we could keep it titanium yeah w w would it be helpful if i described the components a bit because i think it would give you maybe bring this discussion back to earth of what we can actually physically do yeah maybe or do you want to be next or you want kate to go next i think possibly it might be more useful if kate went next okay we will move the you can even have them in different flavors as well so that if you just want to sit there and chew on the remote it could be like pear flavor yeah yeah or s or smelly scratchy scratch and sniff well i was really thinking a lot about the i the imac kind of gel gem tone right well i i i think some of this you are going to be a little disappointed with some of the things i have to tell you it is hot on the streets guys but i am afraid this is the real world so i have been looking at the the basics of how these devices actually have to work in order to operate and i have had some discussions with the ma manufacturing division who have told me what is actually available you know what the current state of the art in components is and some of the exciting new things they have got but i am not sure that it is quite what you want now this is not a very good overhead but this is just to show you this is the innards of a remote control i really need a pen or something but does my mouse work no 0 yeah can you see my little mouse pointer right this is this is the a a a remote that has been opened up and that is the the back of the interface and this is a push button one so you see these little little buttons here they are little rubber rubber buttons that go through onto the the board at the back and they push these buttons here and we that is the basic construction that we have got to got to accommodate we got to have something that pushes the little buttons that talk to the chip that encodes the message that sends the the message to the receiver so i wan i want to go through not not just addressing the the the points that you made sarah but doing my presentation in the order i wrote it so 1st of all i want to talk about what possibilities we have got for the energy source we can have your bog standard double double a batteries in a replaceable little compartment we can have a hand sorry a wind up yeah which i think is quite an interesting concept for a sorry for a remote control a wind up but i it maybe is does not quite go with the the fruit and veg one that one that i think is quite interesting is the kinetic energy source alright remember we only have 40 minutes where you you actually get the energy by moving the device which is quite a ni a nice and neat one you have to it means that if it is sitting there for a long time it probably will not work but you have to sort of throw it between your hands every now and then it will work or we we had talked about solar power but i thing that we agreed that that is not so good in the dark now i am afraid this is the options we have got on on the case it can be made of plastic rubber wood 0 if you like or titanium and the nearest we have got to saint to spongy there i guess is rubber but i am going to come back to the advantages of titanium and basically it can have a flat surface a curved surface or a double curved surface but i think if we want to use standard components we are going to have difficulty with anything much beyond that okay what does the interface look like well push button that is that is the one we are all familiar with we can have scroll buttons and the the scroll button can incorporate a push so you can have it like on a mouse where you can use it to go up and down change volume or channel or something like that and push to select something you can have multiple scroll buttons this is maybe getting a little bit complicated but it is it the technology is there and we can also incorporate an l c d display in the remote but this will increase the cost the electronics that actually makes the device work we have basically got 3 simple regular advanced and the price goes up as we choose each of this if we want the nice cheap one the simple then we can only have push buttons all the other fancy interface designs go out the window i am afraid pay a little bit more for a regular chip and you can have scroll buttons if you want the advanced chip it obviously costs more but it that is what you need if you want the l c d display and the manufacturing devision tell me that they have recently developed sample sensor sample speaker devices now i do not know what that is but i think they think it is quite important and we might want to incorporate it somewhere ou our real expertise is in push buttons i have to say but maybe you think that is old technology and well i i think we have got 2 options we can either go for a really cheap model keep all of the costs down which means a flat plastic case with an ordinary battery and simple push buttons or we can have something that looks a bit nicer i think it will not necessarily l look like a pineapple but that may or may not be a good thing sorry but it could have an l c d screen and it could have multiple scroll buttons and it could have the the company is new development of the sample sensor and speaker so thank you that sounds good any idea you you mentioned that there would be a cost difference do you have any idea if if this could if the fancy model could be done in €12 50 yeah i am afraid i do not have that information available manufacturing did not actually give attach any prices to any of this i am afraid because you know what i am being quite serious when i say that that the things i mentioned are hot but i think the important thing might be to choose one yeah you know if if what you are telling me is is some of these things are not just f are not feasible maybe we could something about naming we could call it you know blackberry that is bear bear in mind it has to be the colors and styles of the company so what i had been thinking was something chunky and yellow and plastic with black buttons with a logo on it banana alright well let us see then but i i do not know how important that is to keep it exactly the colors of the real reaction company yeah it is just what i would understood we would be doing yeah that is before i heard about all this hot tips about the future fruit wise but yeah i am trying to streamline mine a little bit we we could we could do a double curved rubber one which would allow say a banana but unfortunately i see from my notes that if we do that we have to have a push button as the interface we can not do anything fancier yeah shall we wait til i have til i have showed you what well my extensive presentation on what sort of interfaces are available yeah yep thank you kate thank you kate you did seem to include just in more detail what i have got though so so mine is a bit pointless right f n and f 8 did you say yes there we go i do not have it on mine though 0 i think florence resolved it by i if you do f f n f 8 again it is it will do it again f 8 again keep doing it until you get it in both you get it there you get it yours without that one and then you get it with both i think it yeah you you will do an should i do it again maybe yeah this time it should come up both right then i do not actually have a huge amount of different information then what kate says just okay that my method was to look at the well my my inspirations which was a big collection of lots of different models of remote controls and other things that use a similar sort of thing including m p 3 players like you know hi fi remotes not just television and these things having a think about the feature of ea the features of each ones what functions we actually need and then how to group and arrange these on the actual the actual plastic or rubber hand held piece i have been especially interested in the ipod style scroll wheel which well i could not find a the picture of the ipod w only linked to a web browser so i could not copy and paste it but it had a similar thing to this thing on the right it has scroll wheels without without a display but they they scroll like a computer mouse so i was thinking that a really simple a really simple interface with just a couple of scroll things on it and then instead of a display the display could appear on the television screen like i guess an existing sky or cable one does like you know you press enter and it comes up with what is showing on that channel at the moment and you can do you can scroll along and it will show you what is on in the next half hour and you scroll up and you can see what is on the other channels while you are watching the same channel on the screen but i am also equally taken with this chunky plastic kiddie remote which is really nice and fun and good to hold and nice big easy buttons to press but still quite simple and quite cost effective so what seems kind of ideal for me would be to just have a fairly simple not fancy but not totally minimalist i mean just pretty simple plastic probably i was thinking yellow and black just because that is the company is colors with very very few buttons but that would correspond to a screen that would appear on the television screen like you know just small along the bottom instead of instead of having the ipod style display screen on the actual remotes which is far too expensive and when you have got a screen sitting there in front of you you might as well have it appearing on the screen in front of you it does not obscure much of the actual picture you are watching yeah and so on that you can just much in the same way as an existing sky remote scroll along scroll up and down yeah i would i would certainly support that idea and and i definitely support the use of plastic and or rubber i mean titanium would be great but i think it might be a bit too expensive and too kinda spacey if we are k trying to keep it colorful and slightly organic then i think titanium is too futuristic it is difficult to make fancy shapes in it as well we can not for example have a double curved case in titanium unfortunately yeah whereas a plastic is so cheap and easy and mouldable and everything else then and the the having the the the screen on the television screen i think is a good idea cause otherwise we are we are putting up the price not only for putting building the l c d in but for the electronics as well and it is a little bit pointless as well i think it is a duplication like when when when you have got when you have got the screen there it does not have to be anything fancy just a little menu showing yeah there is that a menu you go into one menu and then it can have your different options whether you want to change the settings or the you know your information about program that is on at the moment i do not think that is to taxing to s engineer but as for actually arranging them let me go back to the to the picture of the kiddie one and i quite like it cause it is just smooth and hand held and it has got these easily reachable buttons that quite nicely spaced out so something a bit like that with buttons arranged in a kind of circle up down left right do you want scroll buttons in that as well i i was thinking not actually scroll like a like mouse scroll but you know a i can not quite d describe it you see on the one on the right down at the bottom is the mouse yeah see where the mouse is like this s style thing where you c have up down left and right right and enter in the middle so you pick your menu and then your different options and when when you click on each one it you can go into a new menu for that i am getting a bit specific here really we would have to use something to show you but yeah i think i think that is a g nice clean design it is playing to our strengths which are in push button technology to m make it if i do not think i can get it up on the screen ah here we go right 0 nice well the ipod spinning wheel is really complicated huh it does scroll but it is hugely complicated yeah what else have we got wow them they are terrible but they all have this this feature of this it is not quite a scroll wheel but it is a selection wheel it is a kind of selection in this circle which i think is a really good idea but we can implement it with simple push buttons which is much cheaper yeah like up down left and right which is good and then and then yeah so i mean either a channel up and down volume up and down next appearing programs up and down and then also when you get into the different menus on the screen it has got your things like settings and contrast up and down okay so all you really need is these 4 buttons with the enter in the middle okay and that is it look at look at this one in fact 0 that is really nice almost impossible to misplace or l or lose do you think with might take up your whole living room it seems that that you guys are quite keen on the plastic perhaps the something reminiscent of the child is remote do you think we could put it in a in a fruit color and have it abstract you know we could call like a fruit name but it would be a little more abstract possibly yeah that also is possible we we could actually do it in rubber instead of plastic if you would rather if you feel if you like the spongy i am just just throwing out ideas just or call it a or call it a banana and have it in yellow yeah i am thinking maybe we need to be a little bit more abstract if the design constraints are so okay yeah just something else i need to bring to your attention is have you have you seen these on a remote this is actually the volume up and down but they both say v on them which when you 1st look at it you expect that to be the down because it looks like a downward pointing arrow but it is actually the v to indicate that it is the volume so yeah we do need to avoid little ambiguities like these yeah nice good point but we would not have a specific volume up and down if we are having the scroll wheel then it is going to double up as all the other up and down functions kay but then that is complicated i want to thank you all for all your presentations we have about 10 minutes left in which time we have to make some decisions on the remote control concepts and i think you all have been self stimulating of working together we need to come up with some specifics of the components the materials things like making the decision on the energy and the case and the interface type things so let us right they want us to decide what form of energy are we going to use which the choices that we have discussed were pretty much battery kinetic or solar this is where kate is expertise comes in and our decision making will be a little bit guided by kate at this point the you were saying that the kinetic would be useful that is you just have to move it some and you would be able to use it as opposed to a battery that you have to either put it in a recharger or keep replacing the batteries or solar that you would have difficulty with it if it is a dark day that it will die on you and no way to do it that is the day you want to use the t v so what is our pleasure here what would be the cost consequences of each of the 3 0 unfortunately i do not have costing information okay i i in terms of workability i i think the the 2 front runners are the standard battery or the kinetic but i am sorry i do not figures on the difference in cost kay what is the feelings of the group on the kinetic i have used kinetic in terms of watches and it is very very handy you do not even notice that it is there it sounds great i have never come across it before but it sounds fantastic sounds like it could be g a really good economical it would make the whole thing a lot lighter more convenient it is it could tie in with the fanciful design as you know throw the banana you know just got to keep it moving yeah cause it is really a quite attractive thought is not it it is like yeah a good selling point so the consensus seems to be use the kinetic if it is at all possible be but it does depend how much it costs i mean how much it costs and how much more development and research it needs yeah and and how much you do have to keep it moving cause i am conscious that watching t v can be quite a sed sedentary activity yeah but i could market that as a as a a i was thinking actually a a cost saver down the road in terms of battery you know do your exercises while you are watching the t v yeah true yeah m more more environmentally friendly yeah that is what i was thinking as well yeah you know kind of the thanks for the reminder for 5 minutes to finish thanks the next thing that they wanted us to do was look at chip on print as a decision 0 right okay i would that that is something i maybe should have covered chip on print is just a manufacturing technique and i would certainly recommend it i think because i am not sure i have an alternative 0 okay i i it it is just the way that the the the th the way it is ac it is actually built and you you print onto the circuit board like you might print onto paper what about the ca yeah 0 the way we huh 0 okay what about the case i think they are talking there about do we want wood plastic titanium or rubber and i think we have discussed not having titanium one it is too expensive and 2nd it will not do this double curves we have sort of eliminated wood we said plastic or rubber what is the pleasure well if if sarah is keen on a spongy feel the the rubber that we are talking about is the same as you have in those little stress balls so it is yeah that is exactly what i was thinking i am sold what about you do you not think it might need like a kind of a hard plastic inner shell with the actual delicate workings inside and then a kind of spongy kind of like an internal egg cover yeah s thick spongy cover so it feels like the whole thing is spongy but actually you are not damaging anything by squeezing it huh plastic inside yeah because i mean you could just get carried away with the with the tac yeah i would i would need to talk to manufacturing again about whether that is actually possible but i agree it is sounds like a nice idea if it is yeah well you do get a bit carried away with things that are tactile you just want to stroke them and squeeze them and and with sports on television okay you know the next part they want is the user interface concept i su i should i should r i am sorry to push you but we only have a couple minutes to finish with then i will just say i support either from a marketing point of view i support either decision that the designers make on that okay and it says interface what type and what supplements just copy the one on the left no a scroll well like 4 buttons up down left and right with enter in the middle that will correspond to a menu on the screen which i think technically is just push button and i would certainly support that that that brings the cost down quite a lot and it is something that we are an ex the company is an expert on yeah i would like push buttons with so push buttons okay that is that this is going to sound weird but the next meeting starts in 30 minutes whew and they actually want a look and feel design user interface design you can look and see this as well as i can marketing they want product evaluation no it is still it is still plugged in on mine actually no we can not actually 0 0 my i am sorry that is why i was looking over your shoulder 0 okay sorry about that missed that one this ought to be fun trying to get this thing to work ah ta da now it has gone again ah you know i think the the company is s next project should to design a better overhead device that switches immediately yes because i can not even see mine next meeting starts in 30 minutes these are the individual actions 0 yes yeah right the look and feel design is for kate steph gets the user interface design you get product evaluation the 2 of you get to play with a pla modeling clay to do a prototype great and everybody gets individual instructions in the usual way sounds good anything else we need to do i do not think so go to it play doh and that is the end of this meeting that is for her benefit that is really all i got guys
let us put that back there 0 let us put that back there 0 now it was up there and not here now it is here and not there and one more time it should come up the right way around up the right way around ah ah hi kate carry on all right this is the beginning of the 3rd meeting the conceptual design meeting our agenda should be that we are opening the meeting i have the minutes from the previous meeting are on the shared drive at this point and we should each have a presentation to make we have certain decisions to make and we have 40 minutes total it is 25 after 2 at the moment so 40 minutes is 5 after 3 which i will be keeping an eye on the clock for us okay they are the decisions we have to turn to but we will come back to them in a minute after i take us to the minutes of the previous meeting right as we remember i opened the meeting before us were present the 1st meeting is minutes were reviewed and proved sarah you presented a marketing research report which pretty much represented that 15 35 year olds has to be handheld power channel volume number keys possibly your speech recognition and then steph did the 2nd presentation that those functions plus streamlining them with big user friendly keys that were easy to use i think all of us agreed with those things kate presented a working design of going after going over the basics on the whiteboard that it should be a simple mass produced device because of the 125 pence cost but we did talk about possibly using rechargeable batteries and having a docking place as a selling and the new requirements that it be for tv only and that it include the slogan and color of the corporate design be included the corporate image so the corporate image so we we agreed that the target market would be 15 to 35 with more money than cents that were decision makers alternatively would be a manufacturer to enclose it with tv but it still should meet those parameters and the function we agreed was volume power numbers enter channels a way to move between channels easy to use and handheld at that point we agreed that sarah would look at the current cost of competition what do the current ones sell for and steph was going to look at ergonomics kate was going to look at cost and feasibility of the various possibilities that we discussed and i was to type up these minutes and work on the final report is this a fair presentation of what our last meeting was yes okay all right so we are ready to close that and go back to our that one right we are up to the point of the go back the 3 presentations so we are going to pull the plug on me turned to sarah is that okay is that right with everybody else yep especially since kate asked to be last sarah i am sorry if i misspelled your name i did not know what was s a r a or s r h you respond to whatever you get huh okay did you do your ah there it is there it is tada 1st thing i went to the best in this was that just had to this country to do that the student for the women to get okay thank you for the rest of the world for okay i am going to move on to my so i am glad to get a bit of the market and i am glad to see the marketing i am glad to see the marketing budget is being so well spent on place i know that you are always just having a lot of them talking about it so you are starting to see what is really interesting this is really interesting change from i think that is thinking about it over and some of the very and i think of her very much of what he wants in a remote control to perhaps think about incorporating technology and static and to the board of type into simple so i also have to be a little bit of a bit of a bit with a little bit more than what again is something trying to be able to be able to put in a lot of time such a thing fancy also about the fancy the making of the college out of in a few innovative place there is a place to put in a lot of here i think that they are just going to be back in a different because of the people maybe it is a different and you are talking about to do to back to the the kind of a different to the same these are weeks again pretty way you know the top 3 days i think you should put the i think that is a good idea i think that is a good idea thank you yes it sounds like the covers that they use for the remote you know your your cell phone exactly i am thinking that instead of having something  fruit that they actually make these sponges they could be in the initial to have to be discovered fruit that when you see it is kind of a like a lot kind of like a tomato for pineapple and it could actually make me to take up a lot of things in the other ways and the limit of control is going to be as a change of this it could be able to spend for example and everyone can have that what we are talking about is changing this concept everyone has to be moving the world but then the other insight because you have the only need to use your feet that is the time so it is my remote is a remote   in most families is not the remote is a remote but i think that this would allow that perhaps a person in terms of the same of the same of the same as a lot so when your dad is sitting there overriding your decision going no we are going to watch this you can bring out your own remote and be like is that are we going to watch this well actually some households do have 3 and 4 tvs and they would have a remote for each one so this is for an idea and i really open this up to really you know is scrunging what you are about it yeah i think we are going to have some trouble when we get down to to the component design spongy is going to be difficult i am afraid and as for as for well budgeting as well if we are going to have lots of different interchangeable components is this here to the market yeah i mean basically we can make these things out of wood titanium plastic or rubber i suppose rubber is the closest to spongy i was thinking titanium i was thinking titanium i was thinking it is just i have been influenced by pictures of ipods and they are also minimalist and shiny and they are they were supposed to like and like to be able to something something like to do is something like something that is are we talking about the device itself or a cover for the device that would be an interchangeable cover as a separate product well it would be a very simple product that would have on the screen and state yeah but it is kind of pointless that particular suggestion needs to go back to management and perhaps go to another group to actually design as a separate product let us delegate would that be agreeable yeah would it be helpful if i describe the components a bit because i think it would give you maybe bring this discussion back to earth of what we can actually physically do yeah maybe do you want it be next or do you want kate to go next i think possibly it might be more useful if kate went next okay okay you can even have them in different flavors as well so if you just want to sit there and chew on the remote it could be like pear flavor yeah scratch and sniff right well i think some of this you are going to be a little disappointed with some of the things i have to tell you but i am afraid this is the real world so i have been looking at the basics of how these devices actually have to work in order to operate and i have had some discussions with the manufacturing division who have told me what is actually available what the current state of the art in components is and some of the exciting new things they have got but i am not sure that it is quite what you want this is not a very good overhead but this is just to show you this is the innards of a remote control i really need a pen or something but does my mouse work now 0 yeah can you see my little mouse pointer this is a remote that has been opened up up and that is the back of the interface and this is a push button one so you see these little little buttons here they are little rubber rubber buttons that go through onto the board at the back and they push these buttons here and we that is the basic construction that we have got to got to accommodate we have got to have something that pushes the little buttons that talk to the chip that encodes the message that sends the message to the receiver so i want to go through not just addressing the the points that you made sarah but doing my presentation in the order i wrote it so 1st of all i want to talk about what possibilities we have got for the energy source we can have your bog standard double a batteries replaceable little compartment we can have a hand a wind up wind up yeah which i think it is quite an interesting concept for a remote control but it maybe is does not quite go with the the fruit and veg all right one that i think is quite interesting is the kinetic energy source where you actually get the energy by moving the device which is kind of like a nice and neat one you have to it means that if it is sitting there for a long time it probably will not work but you have to sort of throw it between your hands every now or we had talked about solar power but i think we agree that that is not so good in the dark now i am afraid this is the options we have got on the case it can be made of plastic rubber would if you like or titanium and the nearest we have got to spongy there i guess it is rubber but i am going to come back to the advantage of titanium and basically it can have a flat surface a curved surface or a double curved surface but i think if we want to use standard components we are going to have difficulty with anything much beyond that okay what does the interface look like well push button that is the one we are all familiar with we can have scroll buttons and the scroll button can incorporate a push so you can have it like on a mouse where you can use it to go up and down change volume or channel or something like that and push to select something you can have multiple scroll buttons this is maybe getting a little bit complicated but the technology is there we can also incorporate an lcd display in the remote but this will increase the cost the electronics actually makes the device work we have basically got 3 simple regular advance and the price goes up as we choose each of this if we want the nice cheap one the simple then we can only have push buttons all the other fancy interface designs go out the window i am afraid a little bit more for a regular chip and you can have scroll buttons if you want the advanced chip it obviously costs more but that is what you need if you want the lcd display and the manufacturing division tell me that they have recently developed sample sensor sample speaker devices now i do not know what that is but i think they think it is quite important and we might want to incorporate it somewhere our real expertise is in push buttons i have to say that maybe you think that is old technology and well i think we have got 2 options we can either go for a really cheap model people the costs down which it means a flat plastic case with an ordinary battery and simple push buttons or we can have something that looks a bit nicer i think it might necessarily look like a pineapple but that may or may not be a good thing but it could have an lcd screen and it could have multiple scroll buttons and it could have the company is new development of the sample sensor speaker so thank you yeah i am afraid i do not have that information available manufacturing did not actually give attach any prices to any of this i am afraid bear in mind it has to be the colors and styles of the company so what i had been thinking was something chunky and yellow and plastic with black buttons with a logo on it but i do not know how important that is to keep it exactly the colors of the real reaction company it is just what i had understood be going that is before i heard about all this hot tips for the future fruit rise we could we could do a double curved rubber one which would allow say a banana but unfortunately i see from my notes that if we do that we have to have a push as the interface we can not do a little fancier so we wait till i have showed you what well my extensive presentation on what sort of interfaces are available thank you thank you kate you did seem to include just in more detail what i have got though so someone is a bit pointless right fn and f 8 did this yes i do not have it on there we go i do not have it on mind though to get it keep doing it until you get it in both you get it there you get it yours you get it with both just to do it again just to do it again yeah yeah this time it should come up both right then i do not actually have a huge amount of different information than what you said but my method was to look at the well my inspirations which was a big collection of lots of different models of remote control remote controls and other things that use a similar sort of thing including mp 3 players like you know hi fi remotes not just television these things having to think about the features of each one is what functions we actually need and then how to group and arrange these on the actual the actual plastic or rubber handheld piece i have been especially interested in the ipod style scroll wheel which right i could not find the picture of the ipod that only linked to a web browser so i could not copy and paste it but it had a similar thing to this thing on the right it has scroll wheels without without a display but they scroll like a computer mouse so i was thinking that a really simple a really simple interface with just a couple of scroll things on it and then instead of a display the display could appear on the television screen like i guess an existing sky or cable one does like you know you press enter and it comes up with what is showing on that channel at the moment and you can do it you can scroll along and it will show you what is on in the next half hour and you scroll up and you can see what is on the other channels while you are watching while you are watching the same channel on the screen but i have also eagerly taken with this chunky plastic kiddie remote which is really nice and fun and good to hold and nice big easy buttons to press but still quite simple and quite cost effective so what seems kind of kind of ideal for me would be to just have a fairly simple i mean not fancy but not totally minimalist i mean just pretty simple plastic probably i was thinking yellow and black just because that is the company is colors with very very few buttons but that would correspond to a screen that would appear on the television screen like you know just small along the bottom instead of having the ipod style display screen on the actual remote which is far too expensive and when you have got a screen sitting there in front of you you might as well have it appearing on the screen in front of you it does not obscure much of the actual picture you are watching and so on that you can just much in the same way as an existing sky remote scroll along scroll up and down yeah i would certainly support that idea and i definitely support the use of plastic and or rubber i mean titanium would be great but i think it might be a bit too expensive and too kind of spacey if we are trying to keep it colorful and slightly organic then titanium is too futuristic it is difficult to make fancy shapes in it as well we can not for example have a double curved case in titanium unfortunately whereas the plastic so cheap and easy and moldable and everything else and having the screen on the television screen i think is a good idea because otherwise we are putting up the price not only for building the lcd in but for the electronics as well and it is a little bit pointless as well i think when you have got the screen there it does not have to be anything fancy just a little menu just a little menu showing yeah a menu you go into a menu and then you can have you different options whether you want to change the settings or the information about program that is on at the moment i do not think that is too taxing to engineer but as for actually arranging them let me go back to the picture of the kiddie one and i quite like it because it is just smooth and handheld and it has got these easily reachable buttons are quite nicely spaced out so something a bit like that with buttons arranged in a kind of circle up down left right you will not scroll buttons in that as well i was thinking not actually scroll like a mouse scroll but you know i can not quite describe it i think right you see on the one on the right down at the bottom is the mouse yeah see where the mouse is like this style thing where you have up down left and right right and enter in the middle so you pick your menu and then your different options and when you click on each one you can go into a new menu for that i am getting a bit specific here really would have to use something to show you i think that is a clean design it is playing to our strengths which are in push button technology do you think i can get it up on the screen here we go well the ipod spinning wheel is really complicated it does scroll but it is hugely complicated what else have we got then they are terrible but they all have this feature of this it is not quite a scroll wheel but it is a selection yeah it is a kind of selection in this circle which i think is a really good idea but we can implement it with simple brush weapons yeah which is much cheaper like up down left and right which is good and then and then yeah so i mean either so i mean either a channel up and down volume up and down next appearing programs up and down and then also when you get to the different menus on the screen it has got the things like settings and contrast up and down so all you really need is these 4 buttons with the enter in the middle okay 0 that is really nice almost impossible to misplace or lose might take up your whole living room we could actually do it in rubber instead of plastic if you would rather just if you like the sponge or call it a banana i would have it in yellow okay yeah so something else i need to bring to your attention is have you seen these on a remote this is actually the volume up and down but they both say v on them which when you 1st look at it you expect that to be the down because it looks like a downward pointing arrow but it is actually the v to indicate that it is the volume so we do need to avoid little ambiguities like these but we would not have a specific volume up and down if we are having this scroll wheel then it is going to double up as all the other up and down functions okay i want to thank you all for all your presentations we have about 10 minutes left in which time we have to make some decisions on the remote control concepts and i think you all have been self stimulating of working together we need to come up with some specifics of the components the materials things like making the decision on the end energy and the case and the interface type things so let us right they want us to decide what form of energy are we going to use which the choices that we have discussed were pretty much battery kinetic or solar this is where kate is expertise comes in and our decision making will be a little bit guided by kate at this point you were saying that the kinetic would be useful that is you just have to move it someone you would be able to use it as opposed to battery that you have to either put it in a rechargeer or keep replacing batteries or solar that you would have difficulty with it if it is a dark day that it will die on you and no way to do it that is the day you want to use the tv so what is our pleasure here what would be the cost consequences of each of the 3 well unfortunately i do not have costing information okay in terms of workability i think the 2 frontrunners are the standard battery or the kinetic i am sorry i do not have figures on the difference in cost what is the feelings of the group on the kinetic it sounds great i have never come across it before but it sounds fantastic sounds like it could be really good economical it would make the whole thing it would make the whole thing a lot lighter more convenient yeah because it is really quite attractive thought is not it it is like yeah so the consensus seems to be used to kinetic if it is at all possible but it does depend how much it costs i mean how much it costs and how much more development and research it needs and how much you do have to keep it moving it is conscious that watching tv can be quite a sedentary activity do your exercises while you are watching the tv yeah more environmentally friendly yeah that is what i was thinking as well thanks for the reminder for 5 minutes to finish thanks the next thing that they wanted us to do was look at chip on print as a as a decision 0 right okay that is something i maybe should have covered chip on print is just a manufacturing technique 0 and i would certainly recommend it i think because i am not sure i have an alternative okay what about the key 0 the way we progress on the way it is actually built it is actually built and you print onto the circuit board like you might print onto paper 0 okay what about the case i think they are talking there about do we want wood plastic titanium or rubber and i think we have discussed not having titanium one it is too expensive and the 2nd it will not do this double curves we have sort of eliminated wood who said plastic or rubber what is the pleasure well if sir is keen on a spongy feel the rubber that we are talking about is the same as you have in those little stress balls what about you do you not think it might need like a kind of a hard plastic inner shell with the actual delicate workings inside and then a kind of spongy color cover yeah it feels like the whole thing spongy but actually you are not damaging anything by plastic inside because i mean you could just get carried away with manufacturing again about whether that is actually possible but i agree it sounds like a nice idea if it is you do get a bit carried away with things that are tactile you just want to stroke them and squeeze them okay the next part they one is the user interface concept i am sorry to push you but we only have a couple minutes to finish okay and it says interface what type and what supplements just copy the one on the left no school well like 4 buttons up down left and with enter in the middle that will correspond to a menu on the screen which i think technically is just push button and i certainly support that that makes the cost down quite a lot and it is something that we are in it the company is an expert on so push buttons okay that is that this is going to sound weird but the next meeting starts 30 minutes and they actually want a look and feel design user interface design you can look and see this as well as i can marketing they want product evaluation 0 it is still plugged in on mine 0 my i am sorry 0 okay sorry about that miss that one this ought to be fun trying to get this thing to work ah ta da that is going again ah ah you know i think the company is its next project should design a better overhead device yes because i can not even see mine next meeting starts in 30 minutes these are the individual actions yeah right the look and feel design field design is for kate steph gets the user interface design you get product evaluation the 2 of you get to play with a modeling play to do a prototype and everybody gets individual instructions in the usual way anything else we need to do i do not know go to it and that is the end of this meeting that is for her benefit