is to do now is to decide how to fulfill what your stuff is so in that sense so it does kind of make sense yeah yeah okay yeah sure okay well it kinda does make sense does not it because when we get into the end of meeting we are kind of talking about action and design as opposed to background yep okay everything i have is kinda background okay we all ready to go yep well how on the in this meeting then if we i will just just recap on the minutes from the last meeting and we decided on yep decided on our our target group being 15 to 35 and we decided that it was going to be non rechargeable battery powered that we are going to group our audio visual and other functions into into those categories and i told you guys about the 3 new requirements about ignoring teletext ignoring everything except the t v and trying to incorporate the the corporate color and slogan so that was the last meeting is there anything have i forgotten anything no that sounds is that everything okay so if we have the 3 presentations and then if you have anything to kind of that you know you are going to want to discuss maybe just make a note of it and we will have all the discussion at the end that might be a better idea this time sure and so if we start off with andrew and then craig and then david if that is alright okay sure and then after that we will have to make some decisions about stuff right yep yeah cool so if you want to take this why do not i get that screwed in quite tightly what did how did we leave it with speech recognition now we did we say we were going to try maybe incorporate it but we had not made a definite decision on that right 0 i should also point out that the you know the kind of final objective of this meeting is to reach a decision on the concepts of the product okay so that is kind of the end result hopefully okay alright so c is it function f 8 huh hopefully appear in a wee 2nd come on i think it is working up there we go okay great s so let me just start this okay great so s move on huh 0 where would it all go 0 no it is not good okay lemme just see where i can find it this looks more like it i think i just opened up the template sorry about that 0 right okay alright so let us have a look here okay so this was the method that i have taken here we go basically what i want to do here before we get into it too far is i want to show you all the background information i have that i think we need to acknowledge if we want this to be successful okay and and then sorta g go through some of the way that i have dealt with that information and then sort of bring us all together into it to see sorta see how this fits in with the overall vision so i have tried to take a whole lot of market research and summarize it for us and then ide identify trends that are are sort of in sync and are important to our our p project plan that we have so far and then initiate a kind of discussion on design options so that it sorta helps us to to narrow in on on aspects that will inform other other elements of the of the project does that make sense tha that sort of strategy yep i thought that that will impact on the rest of what we do so that is why i suggested we get in this aye a fair point definitely okay so out of different figures and ratings ob of people in general consumers in general the number one thing that was found was that the br t television remote control a fancy look and feel okay and not it specified not a functional look or or feel b f f fancy okay however this is where we kinda have to be very i think creative about it number 2 was that it be innovative okay so that tells me that we have to find a way to be innovative without a adding just unnecessary sort of functional bits to it and 3rd priority for ease of use so again that kind of gives us a general picture of how it has to be quite user friendly while still having technology so it i will just say right away as a bit of a foreshadowing into how we proceed with this in terms of m marketing is that i think what we should think about is how the about how the innovation contributes to the look and feel and not so much to the functionality of it for example like when you pick it up and push it like it all lights up or something you know what i mean like aye right or it has got something else to it that just seems innovative because obviously the thing that the message here is ease of use huh so how do you make innovation make something more more easy to use well that is i guess where we are going to go with this okay okay then there is the other aspect of the back the the market research i have here is on fashion style okay which as we have agreed is a priority top european fashion trend that i read about says there is this emerging theme of fruit and vegetables okay especially in clothes and furniture and when i 1st saw that i thought well do we want to actually try and think about this trend and how we add something to it or we get right into it or we completely steer away from it do you know what i mean okay okay so my my feeling is that we w do want to observe this trend but we want to think also about the fact that it sort of has to fit in with something which is not specifically electronics cause i think what we are in what we are in is partly sort of home decor partly something like a computer so i think we might want to be careful about how you know how quickly we create like a remote control in the shape of an apple or something i think that would be pushing it and then in terms of m material trends are for things to be soft and spongy and sort of you might say ergonomic or or friendly to handle which is which also in indicated that last year this was this was not the case so probably a lot of the competition on the market will be still in last year is mode so if we try and really capitalize on that i think that will be in our favor so these this is the summary of everything style is number one thing in the in the market of who we are selling to innovative design technology is also a must in that it is seen it would be seen to be cutting edge but ease of use t has to be insured throughout that was like the number 3 thing and then at the end there are vibrant natural colors that is the way i interpreted it anyway softness in materials shape and function and so i have written at written at the bottom to give us sort of a context of discussion mac ipods something which is i would have to say very high tech 10 gigabytes whatever but when you hold it in your hand there is like no buttons you know what a mac ipod is that is true yeah i am thinking however mac ipod is sort of last year is because it is very hard and sort of glassy and glossy so i am thinking if we imagine that we are taking some of the features of a mac ipod and we are then making it s more of like a more of like a comfortable type of or more of like a maybe more vibrant to friendly thing to have and then so this is w with all that information what i am what i am suggesting in this slide here is that we we take these ideas and as we get into more the more techni like sort of production side of things that we think about shape materials and themes or series that go throughout sort of like a i dunno like we think of some kind of a thin theme that unifies it all that we agree on sorta like a marketing identity does that make sense yeah so so like i threw out a few ideas there just to kinda get us thinking along those lines like lemon lime i dunno green colors pe whatever it is just an idea cause i am thinking that some of these ideas will seem quite coherent if we use them in terms of their what people associate this them with in terms of texture shape colors things like that kay great like the ones the ones which i am most fond of in terms of giving like a theme to it would be like like lemon or something like that you know something which is like you see a lot in in other areas like i see lots of websites and things that seem to associate with like lemon and lime and okay so anyway it is just just an idea yeah i am thinking maybe we could incorporate some of these features into a fairly into something which is which seems to have something to it which is almost gimmicky because like like something to do with like lighting within it like you know just within the simple sense when you pick up a phone and touch a button it lights up q usually the buttons light up ah how can we build on that maybe like it could light up in different colors or something or or people could buy the buy the control and then it comes with different like covers or something so okay anyway those are that is all i have but hopefully we can we can revisit those ideas when we get into that is great huh okay great thank you for that craig do you want to yep plug yours in then is it working not quite did you press f 8 it is probably not sending yeah 0 something coming now yeah yep there it is there we go and so think of this concept to research it i have had a look on the the homepage again it is provided me with more examples of previously existing c remote controls there is a wee bit of discussion about the other existing ones there so i have taken the suggestions from them and tried to incorporate them into this so then this we are looking for suggestions on size th size of control and the buttons the shape of the control and whereabout the buttons should be located on the control what i found from the research is that most the current controls are just basically big bricks with loads of buttons all over them they are not very attractive to look at and they are not very comfortable to hold they are i just hold em like big bricks and they are very easily lost they tend to be very dark colors so if there are shadowy places down the side of couches you can not really see them the the controls themselves tend to use a very inconsistent color scheme for instance the stand by button is not always red it really should be it is something the user then identify with this is a red switch off that is how it should be i am not sure if there is any other examples of that but something to look out for there is a problem that i have i have got couple of preferences for the the end control i get em with the the red color button for stand by and s the other examples of that the buttons should be large they should not be tiny little things like you get on some mobile phones they should be easy to press very comfortable one of the examples given on the homepage was there is an up and down volume button but both of them have a v on them so the up volume button looks like it should be a down volume button that is kinda confusing should avoid s things like that if the the corporate color scheme allows it we should have a very bright color so that it can be easily identified anywhere okay obviously trying trying to avoid being tacky there but it could tie in very easily with your your lime and lemon idea yeah okay do we have a corporate color scheme i think it is yellow because like the website is yellow and there is a band at the bottom is yellow so yellow i did not know okay and the play doh is yellow okay lemon you know definitely food for thought there but keep going and we will discuss it after fantastic okay yeah any extra features we add beyond the basic ones should be m hidden they should not be on the should not be visible without something be opened or some sort of special extra effort if we did decide to go for voice activation there sh should always be a button as alternative possibly hidden in the the opened up section making that something is wrong with it or with somebody is voice maybe they got a cold or we should definitely avoid the big square block look that is just wrong kay and we got an email from i think it is the the research department and they have said th the voice control can now talk back if you ask it a question so it sh it could be good to have them confirm any action you take aye that is a good idea yeah and possibility right and these are problems i have had with it i do not know where the slogan should go or really what the slogan is i think it is fashion into electronics yeah and we do not know how flexible the color scheme is i mean you say you wanted the the corporate colors but they do not say you know if we can use any other colors at all or okay that is it cool okay great lots of good information there yeah that that was very good and now with david kay i think i am cool it is a shame the cable was not just in the middle of the table huh i know it would be handy would not it just oops do y do you want to sit in the the line of sight of this yeah okay let me just get this going 1st yeah ah there it is it takes a 2nd does not it kay that should be it okay i guess the same thing again i started with something very basic so just so you guys have some idea of what is involved in my process and then you can just work through it and we will either modify it or start from scratch depending on what your needs are the components are exactly the same i think like what you guys said the most input that is needed is basically in the user interface the rest of the components they do have an impact in terms of cost and complexity like you said time to market was a problem and how many components are physically in there in cost and the power is basically a factor of that and the lower components the power the logic the transmitter and the infrared they affect you in terms of the size of your device and that would have some inte impact on how y i think more how you hold rather than the actual use using the the remote control because like we have said we have defined like we only want the basic things that to be visible and the rest of them we try to hide so you know it is just a matter of working out space so i guess 3 things cost complexity and the size these are the 3 things that will have an impact on you so just go through it in the components these are the options that are available to you i am not very sure about the voice thing cause i got another email and it was in fact quite sketchy on what n the voice options are right it said it could talk to you but it never said anything about being able to listen i it said something about a sensor but never clarified that so maybe if you well i could see the other email that they sent you cause they got back to me with like different requirements or different offerings of what components availa okay so your basic components are buttons okay and you have a wheel available like a mouse scroll wheel right okay there is an l c d display i think these are quite standard things they are standard are not they no they are well in the sense that these are all the options available for you i will explain to you the complexity and the cost thing again a bit later yeah okay then there is how the case actually looks it can actually be flat or it can be curved and then the different types of materials that you can use i do not think you can use them in a combination but i could check back for you but i do not think you can actually use them in a combination we you could not have like plastic and rubber i think plastic and rubber would be fine but plastic rubber and wood i was not i am not very sure about the titanium yeah they had some restrictions on using the rubber and the titanium kay the rubber was a restriction on the kind of power source you could use but the titanium had a different kind of things on the shape of the thing so i think that there is some restriction on okay i think you could probably group plastic and rubber together wood and titanium but you know it might be easier from a cost perspective and a complexity just to use one you know as opposed to 2 and the other components are logic chips again i will i will go back to the component chips the com how complex or how easy the logic is it depends on how many functions you have on the on the unit and that impacts cost i do not think the logic chip has a issue about size cause they should be about the same size power consumption should be about the same i think the main impact is complexity and the other thing is the power options the 1st one is a standard battery okay the 2nd one i think is more of a gimmick then actually a useable thing it is a wind up you know a crank i will clear one of these things for you just by moving it yeah yeah but that that might be something i think that is more of a look and feel decision because i do not think you can have one power source if you are using the alternative power sources i think whatever it is you still need a battery cause i do not think anybody wants to keep doing one thing no okay the other ones are a solar powered cell yeah which may not be a great idea in europe or any country that has seasons cause half the year you would be dead so like what i said you probably need like a battery and something else and the kinetic one i guess for me is the most interesting one because it is movement and people like to fiddle with their and it is a nice sales gimmick i think from a marketing gimmick it it is a technology thing it is a shake it it does not work shake it knock it or something you know you know you have you had those balls you know those stress balls where you bounce the ball and it and it lights up and it goes w yeah yeah yeah i see yeah you know that might be a gimmick combined with rubber you know just to if you get frustrated wi remote control you can throw it kind of you know just you know so yeah i know what you mean yeah okay my from my role i do not think that personal preferences but role preferences i think something comfortable to hold small and slim i guess that is more in the sense of small and slim in terms of comfortable not so small you can not you know like a phone or something too small phone and the other thing is from a production point of view the less components we use and the simpler the components means you reduce your cost and you increase your profit and also the time to market and the complexity of developing designing and debugging it so okay let me just go back and talk about some of the restrictions the user interface restrictions basically means that if you use more complicated features like the buttons are standard okay the l c d panel and the scroll wheel you need more complicated logic the case okay with a rubber case you can not have the solar panels okay with the titanium case let me just check that titanium case can not be curved it has to be square okay okay there is no restriction on the plastic and it can not be curved on the wood it can not be curved okay so that is again i do not think you can use them in a combination especially the titanium i i suspect they are very fixed to a particular need okay right so mixing them may not be a good idea yep okay right can i that is it question on can i ask a question yeah well yeah it is just i am quite keen to get the discussion going with the time we have left so but yeah you c ask away okay can we power a light in this can we get a strong enough battery to power a light i think we could because the l c d panel requires power and the l c d is a form of a light so that okay so maybe one of the things we can just try and include is a really good battery why what kind of light do you want are you thinking of well i mean i am thinking it might be that for this to be a high tech thing it is going to have to have something high tech about it and that is going to take battery power huh yeah and to make that to make that a realistic goal i think one of the issues that will come up later is can the battery power it are you thinking are you thinking of of a light in the sense of a light light or a light in the sense of it glows kind of you know frankenstein it is alive illuminate the buttons yeah it glows well m i am thinking along the lines of you are you are in the dark watching a d v d and you you find the thing in the dark and you go like this okay and that is what everybody does 0 where is the volume button in the dark and y you just touch it or you just pick it up and it lights up or something yeah yeah yeah okay like a phone yeah like the backlight in a phone okay like a phone yeah yeah okay cool whereas with phones people charge them once a week yeah we are going to need to put in a really good battery so people do not have to charge their r remote control every few days that is why i think the option of the the kinetic thing which basically means as long as you shake it like a watch like an automatic watch but are people going to want to shake their movie controller it is probably sensitive enough when you fiddle it right so you could trigger that to a light like i said the bouncing ball thing sure or you could trigger that to use that to power the light as opposed to so when they pick it up okay okay right right and then that that sorta triggers the okay right okay well let us just go right back to the marketing ideas for a start glowingness okay great and just giving an id idea on the time we have got about 15 minutes to play with at most okay so yeah so just t to bear in mind that the ultimate goal of this meeting is to reach an decision on the the the concepts of the product okay so back to your idea about incorporating the idea of like fruit and veg and the corporate color and things like that yeah yeah i mean what does everybody think about does anybody have any ideas of about how we can fit all that in together i mean that is kind of the user interface type of thing what are your thoughts on that i think we could go for like maybe not a p a fruit shape but a very sort of curvy type shape you could have the same sort of texture and color as a fruit so maybe do y are we thinking something that like s could sit in your hand comfortably or do you th you would hold onto comfortably or probably something that s sits in your hand comfortably sort of feels right in your hand so something quite curvy okay right okay color wise i mean you made a re was it you or i can not remember who made the point about how if you have a nice bright color you will not lose it was that whose about how if you have a bright color you will not lose it so much i think he made that what is that yeah and when the corporate color is yellow i mean maybe we could think about about the color of the whole product being yellow i do not know okay and then obviously the the materials when it has anybody got like an overall picture in their mind about what what might work well i mean i am thinking that what we need to do is have something that kind of unifies a lot of the different concepts that is all and if we think that what we are w our number one marketing motive is the look and feel so for the look and feel to seem coherent and not just sorta bits and bits and pieces of of concept and technology or or whatever or fashion then we should have it kind of come back to one thing that we kind of all sorta can visualize maybe what we could do is t th think about a concept which touches b back to the on the the color you said company color yellow i mean if we think of something like i was saying also lime and lemon you know what can we come up with something where we we try and associate it with with like the series we just come up with something like that we kind of use it as a theme to inspire the okay shapes and things right is there a particular shape that you are interested in like does marketing have any research on does it need to be long does it need with a square thing wha 0 you know like in circular in shape or yeah cause that will n help narrow down the choice of yeah choice of material yeah like fruit cause i i i was kinda thinking about as well you know how you get these shock resistant mobile phones i am thinking fruits in my head but that is tacky see i am and they are plastic but then also have like rubber on the outside and it kinda feels it feels kind of warmer to the touch it feels a bit more comfortable and maybe we could incorporate plastic and rubber yeah into it and then then we could have curved shapes cause wood or titanium yeah it is going to have to be boxy and rectangular and i think we might be moving away from that you know so well i am do we really want it in like the shape of a lemon or no i do not think we do either no no no not at all it is more more just that we we think about like what it is we are trying to achieve so and then we have 11 sorta theme that we stick with do you know what i mean okay right well so thoughts about the actual shape of the thing i would quite like a sort of snowman type shape a snowman shape so a p sort of larger bit sits in your hand and then you got maybe another bubble at the top for just any other function you need huh that is quite a distinctive shape that would be good would not it right sure yeah yeah so yeah should we go with that can we yeah like to and wha like do you have a do you want to draw it on the board can you like yeah just t we can visualize it something like that you got 2 groups there maybe it could fold up and you get a 3rd group inside or you have volume controls about there okay ooh that would be good okay yep so call it the snowman shape trademark yeah that is cool and i mean color wise what does everybody think i think it is quite important to get yellow in there somewhere i mean do you want the whole thing yellow maybe like yellow and white do you want something so i reckon it would look quite nice if we just had this here had a sorta background yellow and then have sort of a nice bold color for the buttons huh okay cool and also i mean how are we going to incorporate the slogan in the fact that it talks to you i mean it might be quite cool if when you 1st start using it it says what is it putting fashion into electronics or something i dunno or when you like or if you turn it off or something if it can speak if it could actually say the slogan it might be a bit more powerful than just having it written on it somewhere i think that might scare me i d i d any thoughts on that at all i think that would probably scare me you turn it on your control possessed s i know unless an a i mean if you also would that work if we wanted to incorporate an l c d display where would we put that would we put that on the inside or do we need an l c d display what what is the functionality of that it is bound to increase the cost of it a lot i would have thought yeah but the question is what are we using it what would we what would we achieve from it what would it achieve putting in lights is cheap but putting in an l c d panel just to make it glow is a bit of a well l c well i would when you used to mention the l c d i would think i wonder what that would be about and the th the thing i could see it helping with would be if it was somehow connected with listings so as you scroll through cause we said we might have a jog dial yeah so as you scroll through your stations you can y it actually tells you what it is i think that will be a problem because we do not have an input device to get the listings into it right okay so it is a bit nuts to get the monday tuesday wednesday you know 0 yeah that is true yeah so so no need for an l c d display i i am not saying there is no need for an l c d display but it is what is what what would it tell the user i think that would make it very complex cause the l c d tends to be an output as as opposed to an input so does the remote control need to talk back to the user yeah yeah not real we have the option of the speaker as well the sa the same thing goes for the speaker is there a need for the remote control to to talk back i do not know if there is really no nah i would say no need for a talk back does anybody disagree with that no you could put a game on it no easy when the t v dies you can play with the remote control okay right so you are going to have the 3 different sets of of functionalities i mean do you want to group them into s head of the snowman body of the snowman inside of the snowman is that what you are thinking well i think the advanced ones the the ones you do not usually use could be hid inside okay b i think the we had were fairly basic ones they would have to go on the the front somewhere okay right what else do you need to talk about well i i was just where would you physically position the buttons i think that that has some impact on on on many things yeah yeah maybe you want to draw onto the so i am just going to pop this in here cause i have a slide about decision making which i would forgotten about yep 0 sh god we have got 5 minutes okay back we go energy what do you think that is suggesting we are how we are powering the thing i really like the idea of this kinetic thing where you would have the back up of the battery yeah sure but have have kinetic power i mean what does anybody think about that i have had kinetic things before and the the the one issue we need to keep in mind with them is that you are committing the user to moving it and watches yeah no like i said we have a h hybrid kind of thing so it is not going to charge the battery it is just sure okay right okay okay support for it i mean just it is just worth pointing out because like i have i have known i have known people to have kinetic watches that they wear all the time yeah and it is just like magic because it is always powered and there is no battery i have also known people to have things like like a jewelry watch they wear from time to time and they eventually just say it is just too much of a nuisance because i do not wear it all the time yeah yep like remote control is similar you are away on vacation i dunno whatever you something and it just starts to get worn down yeah so we should think about well i suppose that if you are if you are away and you are not using it then you are not using any power either so you would have the battery as the kind of to keep it ticking over idea i am really sorry we are going to have to wrap up quite quickly yeah we do not have as much time as i thought yep so i think that is what energy is referring to here chip on print is that that is an industrial design thing is it david yes yes okay as for the case kind of discussed that and this size here i would suggest this be small like quite small yeah i know we are going to have like rubber buttons that feel kind of yeah i think so yeah okay just a a lot of the i mean one of the things running through my mind right now i realize we are being efficient to wrap up the meeting and have lots of decisions made but we are leaning quite a bit to the side of being low tech rubber buttons plastic frame it is almost like we are reproducing the same old remote control that is out there kay should we think about how we are actually getting this high tech user friendly theme like what is it that we are u we are using to to achieve those goals like could have things like backlighting the buttons and stuff like that okay so so backlighting that would be good or even a clear case you know a a glowing a a glowing yellow type case where the yellow is showable but in the dark it sort of it is alive yeah clear that would be aye that would be a good idea okay yeah sure in in a slight subtle way s so like cur slightly transparent case so it is yellow like tinted yellow but you can maybe see through it yeah that would be really good yeah yeah yeah yeah is that what you mean or or there might be a light running through it like a mouse sure you know you have cordless mice and they do not eat that much power right yeah yeah so the power the battery in that sense maybe you have one or 2 stratig strategically placed lights that sort of yeah sure yeah they they emanate a light through it okay yeah but because the case is transparent so it gives it a little bit of a glow does not make it freaky lights kay yeah okay and then the other thing that we we are s we have committed ourselves to achieving is simplicity and so i am thinking maybe should we try and think about having something like some kind of an innovative concept about how the the volume and the channels are controlled cause that is the main thing people will f want to do could we use like a jog dial like a nice just sort of round somewhere on it where you just roll it the question is when you are rolling it how do you want to roll it or do you want em to roll it like that do you want em to roll it like that cause in a mouse your hand is in a position to roll it yeah yeah whereas the other thing about having it jog dial this way it tends to get moved accidentally yeah if you are holding it in your hand you could you could do that could not you well why do not we do it like a mouse then if you are holding it in your hand you could that is a very unnatural motion to yeah do you think okay can you imagine you have to scroll a lot it might work for volume and maybe some of the brightness controls and stuff like that but not for channels right yeah if you have a telewest box you have got like you do not have to buy all the channels you have about 50 channels can you imagine trying to yeah okay okay yeah yeah sure and i do not think having that you know too quick too slow kin it is confusing to the i dunno well but then for for skipping a large amount of channels you do have to to skip the channel button the number part yeah but users tend to tend to want to use that and once they lose out on the user experience they are like yeah okay but because that is becomes the most accessible thing in front of okay but that is not a bad thing is it just because when you think about it the alternative is to go push the button yeah yeah jog dials are much easier than that okay right well would not it we do need to make a decision on whether we want to incorporate a jog dial in nice and quickly you just roll i am all for them actually i think they are quite you know th very quick to m to use yeah yeah so does anybody oppose the idea of of incorporating one into the design at all no and the other thing was can we think of any way of getting the slogan into this thing yeah like i mean if we if if we keep coming back to this board here huh i would not be surprised if we could take this idea imagine that i dunno that it is within the shape of the hand it is quite small huh ooh okay we really got to wrap up so yeah i dunno yeah it is small and that we have got like the the l slogan somewhere like on the casing at the side okay well if we can do that great and that yeah well i mean is not that what we just h said said we s just have to decide now yeah okay yeah let us let us try and get the slogan on there and yeah and then like a jo so you want to expand the shape of the and then like a jog dial somewhere that fits in with the shape of it like i dunno like here in with the that that might have one problem in terms of in terms of whether you are left handed or you are right handed you might be locking yourself in it would get bumped it is does not really fit with your hand yeah or maybe just fit it in like down the middle here could i just could i just jump in and suggest something quickly okay right i am going to have to i am really going to have to hurry you on here cause we are we are actually over time a jog di yeah it is kind of yeah is there anything anybody is unsure about just for in closing just the next meeting is going to be in 30 minutes and so you can see in the screen here what each of you are going to hopefully be doing yeah i know that the designers are going to be working with play doh on that so that will be that will be good huh and i will get the the minutes up as soon as possible anything at all you think we have not discussed that we need to is everybody kind of happy about what they are going to be doing i think one thing would be the jog dial cause that is going to have quite a big impact on the thing yeah i think the jog dial you know it just after you drew that what if it was flat and you just spun it that would be great yeah that is what i was thinking the a slide because then you you do not have to put the hand yeah yep i think incorporating a logo is quite straight forward there is lots of space for it okay that is kind of a design thing that you guys can can discuss yeah yeah but it is also a a marketing and a function sure yeah yeah and materials we sorta said we would do plastic and rubber did not we okay yeah yeah and i think maybe we should try and stay away from just the big protruding rubber buttons cause that would just be so standard to make something flush with the case something a bit more flush yeah or maybe have rubber incorporated into the case as well okay right so that it has and also t plastic i have seen can get really textured so you can get plastics that actually feel soft in your hand okay sp kinda grippy feel like fruit okay fruits kids they feel kind of like you get pens now and then that you would think that they were rubber but they are not no like yeah yeah they are actually just plastic that is textured kind of a little bit like yeah yeah kinda like that yeah okay i am going to have to i am going to have to call this to a close cause we are way over time so that is really good like we have s had much to talk about that pretty much run out of time to do so okay so off you go and design stuff wooh okay play doh time yeah quite jealous actually you got to choose 1st no we are kidding okay can i just swipe your power cable i do not think it matters okay lemme okay i am going to pull everybody out 1st and then put in whoever needs to be left it is you argh this is a real hassle and a oops i am going to take the microphones cause it is too lazy t take them off again cool
to do now is to decide how to fulfill what your stuff is so okay yeah sure okay it kind of does make sense does not it because when we get into the end of meeting we are kind of talking about action and design as opposed to background everything i have is kind of background okay we all ready to do well how about in this meeting then if we i will just just recap on the minutes from the last meeting and we decided on decided on our target group being 15 to 35 and we decided that it was going to be normally chargeable battery power that we are going to group our audio visual and other functions into into these categories and i told you guys about the 3 new requirements about ignoring teletext ignoring everything except the tv and trying to incorporate the corporate color and slogan so that was the last meeting is there anything have i forgotten anything no so if we have the 3 presentations and then if you have anything to kind of that you know you are going to want to discuss maybe just make a note of it and then we will have all the discussion at the end that might be a better idea this time and so if we start off with and then craig and then david is that right and then after that we will have to make some decisions yeah i do not get that how do this  just going to incorporate me right how did we leave it with speech recognition now should we say we are going to try maybe incorporate it but we had not made a definite decision or not all right also point out that the you know kind of the final objective of this meeting is to reach a decision on the concepts of the product okay so that is kind of the end result hopefully okay all right so is it function f 8 huh okay and every 2nd come on i think it is working 0 there are good okay great so let me just start this okay great so let us move on huh 0 where did it all go it is not good 0 no okay let me just see right bye fine i think i think i just open up the template okay all right so let us have a look here okay so this is the method that i have taken basically what i want to do here before we get into it too far as i want to show you all the background information i have that i think we need to acknowledge if we want this to be successful okay and then sort of go through some of the way that i have dealt with that information and then sort of bring us all together into it to see sort of see how this fits in with the overall vision so i have tried to take a whole lot of market research and summarize it for us and then identify trends that are sort of in sync and are important to our project plan that we have so far and then initiate a kind of discussion on design options so that it sort of helps us to narrow in on on aspects that will inform other elements of the project does that make sense yeah that sort of strategy i thought that that will impact on the rest of what we do so that is why i suggested we get in okay so out of different figures and ratings of people in general consumers in general the number one thing that was found was that the television remote control of a fancy look and feel and not and specified not a functional look or feel okay fancy however this is where we kind of have to be very i think creative about it number 2 was that it be innovative okay so that tells me that we have to find a way to be innovative without adding just unnecessary sort of functional bits to it and 3rd priority for ease of use so again that kind of gives us a general picture of how it has to be quite user friendly while still having technology so i will just say right away as a bit of a foreshadowing into how we proceed with this in terms of marketing is that i think what we should think about is how the innovation contributes to the look and feel and not so much to the functionality of it for example like when you pick it up and push it like it all lights up or something you know what i mean or it has got something else to it that just seems innovative because obviously the thing the message is years ease of use so how do you make innovation make something more easy to use well that is i guess where we are going to go with this okay then there is the other aspect of the market research i have here is on fashion style which as we have agreed as a priority top european fashion trend that i read about it says there is this emerging theme of fruit and vegetable okay especially in clothes and furniture and when i 1st saw that i thought well do we want to actually try and think about this trend and how we add something to it or we get right into it or we completely steer away from it you know what i mean okay my feeling is that we do want to observe this trend but we want to think also about the fact that it sort of has to fit in with something which is not specifically electronics because i think what we are in is partly sort of home decor partly something like a computer so i think we might want to be careful about how quickly we create like a remote control in the shape of an apple or something i think that would be pushing it and then in terms of material trends are for things to be soft and spongy and sort of i might say ergonomic or friendly to handle which also indicated that last year this was not the case so probably a lot of the competition on the market will be still in last year is mode so if we try and really capitalize on that i think that will be in our favor so this is the summary of everything style is number one thing in the market of who we are selling to innovative design technology is also a must in that it be seen to be cutting edge but ease of use has to be insured throughout that was like the number 3 thing and then at the end there are vibrant natural colors that is the way i interpreted it anyway softness and material shape and function and so i have written at the bottom to give us sort of a context of discussion mac ipods something which is i would have to say very high tech 10 gigabytes whatever but when you hold it in your hand there is like no buttons you know what a mac ipod is i am thinking however mac ipod is sort of last years because it is very hard and sort of glassy and glossy so i am thinking if we imagine that we are taking some of the features of a mac ipod is and we are then making it more of like a more of like a comfortable type of more of like maybe more vibrant friendly thing to have and then so this is with all that information what i what i am suggesting in this slide here is that we we take these ideas and as we get into more the more technical like sort of production side of things that we think about shape materials and themes or series that go throughout sort of like i do not know like we think of some kind of a theme that unifies it all that we agree on sort of like a marketing identity does that make sense yeah so like i threw out a few ideas there just to kind of get us thinking along those lines like lemon lime i do not know green colors whatever just an idea because i am thinking that some of these ideas will seem quite coherent if we use them in terms of their what people associate them with in terms of texture shape colors things like that okay like the ones which i am most fond of in terms of giving like a theme to it would be like like lemon or something like that you know something which is like you see a lot in in other areas like i see lots of websites and things that seem to associate with like lemon and lime okay so anyway just just an idea i am thinking maybe we could incorporate some of these features into a fairly into something which seems to have something to it which is almost gimmicky because like something to do with lighting within it like you know just in the simple sense when you pick up a phone and touch a button it lights up usually the buttons light up how can we build on that maybe like it could light up in different colors or something or people could buy the control and then it comes with different like covers or something anyway that is all i have but hopefully we can revisit those ideas when we get into okay great thank you for that craig do you want to plug yours in thank you it is probably not going to be it is probably not sending it is probably not sending 0 something coming there there it is there will you so the interface concept to research it i have had a look on the homepage again it is provided me with more examples of previous existing remote controls there is a wee bit of discussion about the existing ones there so i have taken the suggestions from them and tried to incorporate them into this so at the end of this we are looking for suggestions on the size and the control and the buttons the shape of the control and where about the button should be located on the control what i found from the research is that most of the current controls are just big bricks with loads of buttons all over them they are not very attracted to look at and they are not very comfortable to hold they are just holding like big bricks and they are very easily lost it tend to be very dark colors so if they are shadowy places down inside the couches can not really see them the controls themselves tend to use a very inconsistent color scheme for instance the standby button is not almost red it really should be it is just something that the user they identify with let us say red switch off that is how it should be i am not sure if there is any other examples of that but i think of that so from that i have got a couple of preferences for the end control control again with the red color button for standby and the other examples of that the button should be large they should not be tiny little things like you get onto mobile phones it should be easy to press very comfortable one of the examples given on the home page was there is an up and down volume button that both have a b on them so the up volume button looks like it should be a down volume button and that is kind of confusing should avoid things like that if the corporate color scheme allows it we should have a very bright color so that it can be identified anywhere obviously trying to avoid being tacky there but it could time very easily with your lime and lemon idea do we have a corporate color scheme i think it is yellow because the website is yellow and there is the band at the bottom of yellow the play doh is yellow yellow lemon you know definitely food for thought there but keep going and red color we will keep going and we will discuss it any extra features we add beyond the basic ones should be hidden they should not be visible without something being opened or some sort of special extra effort if we do decide to go for voice activation there should also be a button is alternative possibly hidden in the opened up section in case something was wrong with it or some use voice maybe they have got a cold or we should definitely avoid the big square block that is just wrong that is just wrong and we got an email from the research department and they have said the voice control can now talk back if you ask a question so it could be good to have them confirm any action you take 0 that is kind of i have a possibility we do not know where the slogan should go or really what the slogan is i think it is flashing to electronics and we do not know how flexible the color scheme is you can say you want it they are the corporate colors but you do not say if we can use any other colors at all okay okay lots of good information there yeah that was very good and no other it is a shame the cable was not just in the middle i know it would be handy is not it it is so do you want to sit in the line of sight of this okay let me just get this there you 1st 0 there it is okay that should be it okay i guess the same thing again i started with something very basic so just so you guys have some idea of what is involved in my process and then you can just work through it and we will either modify it or start from scratch depending on what your needs are the components are exactly the same i think like what you guys said the most input that is needed is basically in the user interface the rest of the components they do have an impact in terms of cost and complexity like you said time to market was a problem and how many components are physically in there cost and the power is basically a factor of that and the lower components to the power the logic the transmitter and infrared they affect you in terms of the size of your device and that would have some impact on how i think more how you hold rather than the actual use using a different the remote control because like we said we have defined like we only want the basic things that to be visible and the rest of them we try to hide so you know it is just a matter of working out space so i guess 3 things cost complexity and the size these are the 3 things that will have an impact on you so just go through the components these are the options that are available to you i am not very sure about the voice thing because i got another email and it was quite sketchy on what the voice options are it said it could talk to you but i never said anything about being able to listen it said something about a sensor but i never clarified that so maybe if you well i could see the other email they sent you because they got back to me with like different requirements or different offerings of what components available okay so your basic components are buttons okay and you have a wheel available like a mouse scroll wheel okay there is an lcd display i think these are quite standard things they are standard are they no they well in a sense that these are all the options available for you i explained to you the complexity and the cost thing again a bit later okay then there is how the case actually looks it can actually be flat or it can be curved and then the different types of materials that you can use i do not think you can use them in a combination but i could check back for you but i do not think you can actually use them in a combination you can have plastic and rubber i think plastic and rubber would be fine but plastic rubber and wood i am not very sure about the titanium they had some restrictions on using the rubber and the titanium the rubber was a restriction on the kind of power source you could use but the titanium had a different kind of things on the shape of the thing so i think that there is some restriction on i think you could probably group plastic and rubber together wood and titanium but it might be easier from a cost perspective and a complexity just to use one you know as opposed to 2 and the other components are logic chips again i will go back to the component chips how complex or how easy the logic is it depends on how many functions you have on the unit and that impacts cost i do not think the logic chip has an issue about size because they should be about the same size power consumption should be about the same i think the main impact is complexity and the other thing is the power options the 1st one is the standard battery the 2nd one i think is more of a gimmick than actually a usable thing it is a wind up you know a crank just by amazing yeah but that might be something i think that is more of a look and feel decision because i do not think you can have one power source if you are using the alternative power sources i think whatever it is you still need a battery because i do not think anybody wants to keep doing one thing okay the other ones are a solar powered cell which may not be a great idea in europe or any country that has seasons because half the year you be dead so like what i said you probably need like a battery and something else and the kinetic one i guess for me is the most interesting one because it is movement and people like to fiddle with their and it is a nice sales gimmick i think from a marketing gimmick it is a technology thing it is a shake it does not work shake it knock it or something you know you know have you had those balls you know those stress balls where you bounce bounce the ball and it lights up and it goes you know that might be a gimmick combined with rubber you know just to if you get frustrated remote control you can throw it kind of you know just the you know so okay my from my role i do not think there are personal preferences but role preferences i think something comfortable to hold small and slim i guess that is more in the sense of small and slim in terms of comfortable not so small you can not you know like a phone or some too small phone and the other thing is from a production point of view the less components we use and the simpler the components means you reduce your cost and you increase your profit and also the time to market and the complexity of developing designing and debugging it so okay let me just go back and talk about some of the restrictions the user interface restrictions basically means that if you use more complicated features like the buttons are standard okay the lcd panel and the scroll wheel you need more complicated logic the case okay with a rubber case you can not have the solar panels okay with the titanium case let me just check that titanium case can not be curved it has to be square okay okay there is no restriction on the plastic it can not be curved it can not be curved on the wood so that is again i do not think you can use them in a combination okay especially the titanium i suspect they are very fixed to a particular need so mixing them may not be a good idea okay yeah question on can i ask a question yeah well yeah i am just quite keen to get the discussion going with the time we have left okay but yeah can we power a light in this can we get a strong enough battery to power a light i think we could because the lcd panel requires power and the lcd is a form of a light okay so maybe one of the things we can just try and include is a really good battery why what kind of light do you want well i mean i am thinking it might be that for this to be a high tech thing it is going to have to have something high tech about it it is going to take battery power and to make that a realistic goal i think one of the issues that will come up later is a battery power are you thinking of a light in the sense of a light light or a light in the sense of it glows kind of you know frankenstein it is alive i am thinking along the lines of you are in the dark watching a dvd and you find the thing in the dark and you go like this and that is what everybody does well where is the volume button in the dark okay and you just touch it or you just pick it up and it lights up or something like a phone okay like a phone yeah like a phone okay whereas with phones you are just people charge them once a week yeah we are going to need to put in a really good battery so people do not have to charge their remote control every few days that is why i think the option of the kinetic thing which basically means as long as you shake it like a watch but are people going to want to shake their movie control it is probably sensitive enough when you fiddle it right so you could trigger that to a light like i said the bouncing ball thing or you could trigger that to use that to power the light as opposed to so when they pick it up right and then that sort of triggers there right okay okay well let us just go right back to the marketing ideas for a start it is keeping an idea on the time we have got about 15 minutes to play with at most so yeah so just to bear in mind that the ultimate goal of this meeting is to reach an absolute decision on the concepts of the product so back to your idea about incorporating the idea of like fruit and veg and the corporate color and the corporate color corporate color and things like that i mean what does everybody think about does anybody have any ideas about how we can fit all that in together that is kind of the user interface type of thing what are your thoughts on that i reckon we call for a very maybe not a fruit shape but a very sort of curvy type shape you can have this entire texture and color as stuff so maybe are we thinking something that could sit in your hand comfortably or just that you would hold on to you comfortably or i am probably sitting your hand comfortably so so something quite curvy okay  right okay color wise i mean you made it i can not remember who made the point about how if you have a nice bright color you will not lose it is that what is that about how if you have a bright color you will not lose it so much yeah and when the corporate color is yellow i mean maybe we could think about about the color of the whole product being yellow i do not know and then obviously the materials but has anybody got like an overall picture in their mind about what might work well i mean i am thinking that what we need to do is have something that kind of unifies a lot of the different concepts and if we think that what we are our number one marketing motive is the look and feel so for the look and feel to seem coherent and not just sort of bits and pieces of of of concept and technology or whatever or fashion then we should have it kind of come back to one thing that we kind of all sort of can visualize maybe what we could do is think about a concept which touches back to the color you said company color yellow i mean if we think of something like i was saying also lime and lemon you know what can we come up with something where we try and associate it with like the series we just come up with something like that we kind of use it as a theme to inspire the shapes and things right is there a particular shape that you are interested in like is marketing have any research on does it need to be long does it need with a square thing or like you are like circular in shape yeah because that will help narrow down the choice of yeah choice of material yeah i was kind of thinking about it as well you know how you get these shock resistant mobile phones and they are plastic but then also rubber around the outside it kind of feels kind of warmer to the touch it feels a bit more comfortable maybe we could incorporate plastic and rubber into it and then we could have curved shapes because wood or titanium yeah it is going to have to be boxy and rectangular and i think we might be moving away from that you know do we really want it in like the shape of a lemon no no i do not think we do either it is more just that we think about what it is we are trying to achieve and then we have one sort of theme that we stick with okay right well so thoughts about the actual shape as a thing i am quite like a snowman type shape a snowman shape a sort of large a bit sits in your hand and then you have got to be another bulb at the top or just any other function you need that is quite a distinctive shape that would be good would not it yeah yeah so yeah should we go with that can we yeah like to and what like do you have a do you want to draw it on the board yeah just to visualize it you have got 2 grips there maybe it could fall up and you got a 3rd grip inside so call that the snowman shape trademark that is cool and color wise what does everybody think i think it is quite important to get yellow in there somewhere i mean do you want the whole thing yellow maybe yellow and white do you want something i think it is quite nice i just add this bit around here the sort of background yellow and then have a nice bold color for the buttons okay cool and also i mean how are we going to do i mean how are we going to incorporate this slogan in the fact that it talks to you i mean it might be quite cool if when you 1st start using it it says what is it putting fashion into electronics or something i do not know or when you like if you turn it off or something if it can speak if you could actually say the slogan it might be a bit more powerful than just having it written on it somewhere any thoughts on that at all i think that probably scare me turn it on you i know so unless i mean if you also like where if we wanted to incorporate an lcd display where would we put that would we put that on the inside do we need an lcd display what is the functionality it is bound to increase the cost of it a lot yeah but the question is what are we using it what would we achieve from it putting in lights is cheap but putting an lcd panel just to make it glow is a bit lower when you mentioned lcd i was saying i wonder what that would be about and the thing i could see it helping with be if it was somehow connected with listings so as you scroll through because we said we might have a jog dial as you scroll through your stations you can you actually tells you what it is i think that will be a problem because we do not have an input device to get the listings into it so it is a bit nuts to get the user monday tuesday wednesday so no need for an lcd display i am not saying there is no need for an lcd display but it is what is what what will it tell the user because the lcd tends to be an output as opposed to an input so there is a remote control need to talk back to the user we have the option of the speaker as well the same thing goes for the speaker is there a need for the remote control to i do not know there is really talk back i would say no need for talk back does anybody disagree with that we could put a game on it when the tv dies you can play with the remote control right so you are going to have the 3 different sets of functionalities i mean do you want to group them into head of the snowman volley of the snowman inside of the snowman is that what you are thinking well i think the advanced ones the ones you do not usually use could be hit inside okay i think the 3 groups we had were pretty basic ones that had to go on the front somewhere okay what else do you need to talk about where would you physically position the buttons i think that has some impact on many things maybe you want to draw into the so i am just going to pop this in here because i have a slide about decision making which i would forgotten about 0 go on we have got 5 minutes okay back ago energy do you think that is suggesting where are powering the thing i really like the idea of this kinetic thing where you would have the backup of the battery but have kinetic power i mean what is it going to be kinetic things before and the one issue we need to keep in mind with them is that you are committing the user to moving it no like i said we have a hybrid kind of thing so it is not going to charge the battery right okay it is just it is just worth pointing out because i have known people to have kinetic watches that they wear all the time and it is just like magic because it is always powered and there is no battery i have also known people to have things like a jewelry watch they wear from time of just time they eventually just say it is just too much of a nuisance because i do not wear it all the time look remote control is similar your way on vacation i do not know whatever you something and it just starts to get worn down so we should think of that if you are away and you are not using it then you are not using any power either so you would have the battery as they kind of to keep it ticking over idea i am really so we are going to have to wrap up quickly as much time as i thought and so i think that is what energy is referring to here chip on print is that that is an industrial design thing is it david yes yes okay as for the case kind of discussed that and this size here i would suggest this be small yeah and we are going to have like rubber buttons that feel kind of okay just a lot of i mean one of things running through my mind right now i realize we are being efficient to wrap up the meeting and have lots of decisions made but we are leaning quite a bit to the side being low tech rubber buttons plastic frame it is almost like we are reproducing the same old remote control that is out there should we think about how we are actually getting this high tech user friendly theme like what is it that we are using to achieve those goals like like backlighting the buttons and stuff like that or even a clear case you know a glowing a glowing yellow type case where the yellow is showable but in the dark it is sort of it is alive in a slight slightly transparent yeah so it is yellow like tinted yellow but you can maybe see through it or there might be a light running through it like a mouse sure you know you have coales mice and they do not need that much power so the battery in that sense maybe have one or 2 strategically placed lights sure that sort of yeah they emanate a light through it yeah but because the case is transparent so it gives it a little bit of a glow does it make it freaky and then the other thing that we have committed ourselves to achieving is simplicity and so i am thinking maybe should we try and think about having something like some kind of an innovative concept about how the volume and the channels are controlled because that is the main thing people just want to do could we use like a jog dial like a nice to sort of round somewhere on it where you just roll it when you are rolling it how do you want to roll it do you want them to roll it like that do you want them to roll it like that because in a mouse your hand is in a position to roll it whereas the other thing about having a jog doll this way it tends to get moved accidentally yeah if you are holding it in your hand you could do that could not you if you were holding it in your hand that is a very unnatural motion to yeah can you imagine you have to scroll a lot it might work for volume and maybe some of the brightness controls and stuff like that but not for channels right if you have a telewest box you have got like you do not have to buy all the channels you can imagine trying to and i do not think having that you know too quick to slow kind it is confusing to the i do not know for skipping watchman on your channels you have to skip the channel button but users tend to tend to want to use that and once they lose out and then user experience it like because that becomes the most accessible okay but that is not a bad thing is it just because if you think about it the alternative is to go push the button yeah jogdals are much easier than that okay right well we do need to make a decision whether we want to incorporate a jog dial in nice and quickly i am all for them actually i think they are quite you know very quick to use so does anybody oppose the idea of incorporating one into the design at all no and the other thing was can we think of any way of getting the slogan into this thing yeah like i mean if we if we if we can keep coming back to this board here i would not be surprised if we could take this idea imagine that i do not know that it is within the shape of the hand it is quite small 0 okay we have really got to wrap up yeah it is small and that we have got like the slogan somewhere like on the casing of the side well if we can do that great yeah well i mean is not that what we just said we just have to decide now yeah let us try and get the slogan on there and then like a jog dial somewhere that fits in with the shape of it like i do not know like here that that might have one problem in terms of in terms of whether you are left handed or your right handed you might be locking yourself in or maybe just fit it in like down the middle here can i just jump in and suggest something i am really going to have to hurry on here because we are actually over time is there anything anybody is unsure about just for in closing just for including the next meeting is going to be in 30 minutes and so you can see in the screen here what each of you are going to hopefully be doing and i know that the designers are going to be played out on that so that will be good and i will get the minutes up as same as possible anything at all you think we have not discussed that we need to is everybody kind of happy about what they are going to be doing i think one thing would be the jog dial because that is going to have quite a big impact on yeah i think the jog dial you know just after you drew that what if it was flat and you just that is what i was thinking a slide because then you you do not have to put the hand i think incorporating your logo is quite straightforward there is lots of space for it that is kind of a design thing that you guys can yeah but it is also a marketing and a function and materials we sort of said we do plastic and rubber yeah yeah and i think maybe we should try and to stay away from just the big protruding rubber buttons because that will just be so standard do it is something flush with the case something a bit more flush yeah okay maybe have rubber incorporated into the case as well and also plastic i have seen can get really textured so you can get plastics that actually feel soft in your hand you feel like fruit they feel kind of like you get pens now and then that you think that they were rubber but they are not they are actually just plastic that is textured kind of a little bit i am going to have to call us to your clothes because we are away over time so that is really good like we have had so much to talk about that pretty much run out of time to do so off you do and design stuff played all down yeah quite jealous actually you got to choose 1st no we are kidding can i just swipe your power cable i do not think it matters i am going to pull everybody out 1st and then put in whatever needs to be left it is you i am going to take the microphones because it is too i am going to take the microphones because it is too lazy to take them off again cool