okay so welcome back what do do we have to do so 1st i want to say i am the secretary so i make the minutes you find them in your in the map in the from the group there is the minutes from the 1st meeting you will find the next minutes also there then i want to hear from you what you have done and after that i have some new product requirements so and after that we have to make decisions what we will do and then we are ready we have 40 minutes for this meeting after that we will have lunch so 1st i want to ask the industrial designer to tell what he did that is my task so okay i have where have i put it my documents or not i have save it on my computer my presentation yeah on your computer or the but where what is the name what is the name of it it was about the working of the remote control it is the technical function or the functional requirements nope not a of wait the working design but i have saved it working design but now i do not know where it is working design what is this product documents yeah and i import this until on the desktop up up one more up up up yes my documents nope what the fuck is this gone well you nah nah nah nah powerpoint working design yeah that is the empty one and i had one presentation of working design huh open it okay here it is save as it is desktop project project yeah save okay okay very good well a little later but here it is okay so so okay it is a little difficult what i am going to tell you it is about the working of the remote control i just had an half an hour j to study it and i do not get it make it now have 10 minutes to tell it 10 minutes to tell it okay i think it will be a few minutes and 1st i will tell you something about the findings what i discovered about the remote control okay the working bout it of it then i will have some kind of map and it is the top of the remote control with a little bit of science you i will show that in in a few minutes and then what i will think about it 1st the findings the remote control is a very difficult thing to to explain to just all of you wh who have not seen a remote control inside there is a lot of plastic on it because its not so expensive and there are a lot of wires which connect the components in it the battery and there are switches and things like that there is a lot of small electronics so it will not be too expensive to build it only €12 50 i think we will make it now and here i have the top of the remote control here is some kind of chip on top of this there are the numbers you have all on your remote control and the teletext button and here is the battery and when you push the button it will will be sent to the chip and the chip will send it to all kind of sub components that is what i said it is very difficult and after that it will be sent to the infrared and that will send it to your television that is a short h how it works i think i can make it difficult but we all we all do not get it my preferences it is it will not be we should not make it too big also for the cost we should only put one battery on it a long lasting battery also for the cost use only plastic not other materials also because of the cost not too much buttons on it we can also make a button with a menu button and then that that you will see it on the t v and on the t v you can switch into the menu that is i think it is easier and the bleep signal y you told us but we can also use it a bleep like something when the battery is empty then there is a bleep then you will have to change it in a in a week or something and also the bleep when what i told you about when you lost it and you push a button and then you hear bleep bleep and we will find it this is just yeah 00 2 questions yeah the battery you say one battery is cheaper why if we w if we use only just one small pen light then it will be cheaper than when we use 2 yeah but when you use 2 you can use it 2 times longer yeah but then we will have to make the remote control long lasting okay so it is the size of the remote control just yeah okay and the buttons when you use it on the television you have you need the television wh which can use it yeah but i think this our remote control is for the televisions we we sell in our company s okay or is it also for other company for other televisions i think we have to use it also on other televisions though then this is an option so maybe just a menu button to use it on our televisions and then we make it easier for our televisions and on the other tele televisions you can also use it but then we will not use the yeah but i do not i think it they are 2 different things though we have to choose one it has to work on 0 all televisions yeah okay then i think the menu button will only work on the newer televisions and we will look forward and do not make a remote control which for the older televisions okay and i just have one more idea maybe it is one of your tasks but to have a trendy remote control we can also make something like the nokia mobile phones to change covers so if you have a trendy half with all red yellow and something and then you can put a red cover on it and also different things yeah good idea will this will this add to the cost yes then it will not be will have just one cover on the original one and then you can buy the covers yes but you have to m be able to change it d does it make it more difficult to design i think it will be a little more difficult but not too much not much kay just like with the nokia mobile phones yeah but there are much more nokia telephones than these ones just one yeah but then we will have to to just put 5 covers on it and see if it works if it will not works then we will get something else then we will not g go further with it yeah but are their profits bigger than their cost a p a a cover made in in china it it will not be i guess so expensive i think yeah but there are also design cost i do not think when you have a remote control do you change the cover maybe would you change the cover i wi i will not but maybe i think trendy people or like children where you can paint on it no and the the children think 0 this is my remote control i made a picture on it n yeah but i think that too less people would change it for good profit yeah so okay and the other people what do you think about it yeah it is a good idea but if if it yeah i do not i am not sure if it will make profit enough to but it is yeah it is original idea okay yes it is but i do not think we have to do it no okay you are the project manager okay yes that is it that is clear okay thank you so now the user interface designer 0 that is me come on ah yeah yes well i shall give a short talk about the the technical function design i thought the the the technical function design was to for a remote control to to to have some influence on the t v set both audio and vide video in a cordless way no cords attached and well it all by pushing a button on the remote that was from my own experience and and the previous meeting i find some some interesting quotes on the web well the same idea here message to the television and and and and well basic operations like on and off and switching channels and and maybe teletext or something like that well these are 2 remotes and that is our our dilemma i think we just heard from the industrial designer how difficult it is but shall we make a basic remote control just swapping channels and volume and power button and well nothing much more or more functions on the remote maybe more devices you can influence a radio or a v a video recorder v c r yeah well that is our dilemma any ideas about that basic or multifunctional we will got back on that later okay yeah yeah well the that was just on my mind yes so i did not know what what way we would go yeah well that was my functional talk kay kay thank you then it is your turn the marketing expert okay m yeah yeah okay this bit too far so so i am going to have a presentation about the market about yeah what people think we did a usability lab test with a 100 persons and we looked at several things among them design d d how d did they like the use of it what frustrations they had while using remote controls well what what will be our market and we asked them if we had some new featu features if that would be a good idea or not well our findings our users they disliked the look and feel of current remote controls they especially found found them very ugly and th they also found them hard to to learn how to use it well they also zap a lot so zapping should be very easy and 50% of the users only use 10% of the buttons so a lot of unused buttons there is more findings on the buttons which buttons find users very important and which which not and how much would they use them well the most used button is the channel selection and we asked them how relevant they think the buttons are the power volume and channel selections are very relevant teletext is less relevant but also important not important they found the audio that is not the volume but specific the the pitch or the left or right the screen and the brightness and channel settings th and they also are not used very often then we have a few graphs about the market here we can see what the market share is of several groups as you can see most users are between 36 and 45 the the the younger group between 16 and 25 is not very big and to come back on the the swapping things i do not think i i think the younger will be most interest in it but they are not a very big group in the we asked them how would you like a s a new feature if you have an l c d on the remote control what would you think of it now you can clearly see young users say i will that would very nice and older user think they will be scared of change i think and they will not like it and another thing how would you like to have a speech recognition on it well here we see the same young users think that is an interesting idea and old users not well we found out that there are 2 several markets at which we can aim the 1st are the younger the age between 16 and 45 they are highly interested in the features as you can see here and they are more critical on their money spending the 2nd group is the older group aged between 46 and 65 they are less interested in new features but they spend their money more easily now if we look back at this graph we can see that among the 1st group is about 60% and the 2nd group about 40% so the the 1st group is bigger well then i come to my personal preferences yeah the 1st question is also we have to ask is at the which market do we aim at of course n saying we aim at the young group does not say that old people will not buy it but less of them will buy it well i okay what i thought even young people say it is hard to use remote control so if you make a remote control that is very easy to use that is especially aimed at this group even the young group will also be more interested and we can make special features but i think it looks nice in the 1st time but when use it i do not know what is good thing of speech recognition well th that is my 2nd point less important functions should be discarded from the remote control it is about discussion we had earlier you can find most functions on a t v set so you do not have to have a lot of audio options or screen options to change the brightness and such things well the design is very important one thing i did not say i think is that a lot of users also said then i would buy a good looking remote control if there will be one but they found most remote controls very ugly so the design of our remote control is very important and yeah it should be very zap friendly as most users use it for that that were my findings okay thank you yeah i have one question if we aim for the younger people and there will be a lot of features like l c d or the the the speech f recognizing yes the cost will be a lot of h a lot higher yes i think we do not have that in our budget no do you think no and i do not i do not think €25 for a remote is really cheap or something like no no so it is yeah it is hard to get the younger huh group i think the l c d is cheaper than speech recognition so i think that can be an d good option l c d just the l c d yes only the l c d so but we will come back on that okay now 0 go on what d d d we go back on the decisions later now we have a few new product requirements 1st teletext we have internet now so we do not need the teletext anymore so not necessary next only for the television so we do not look at the other things like the radio or something only the television 3rd we look at the age group of 40 plus no younger than 40 is a g big group and like you showed n not very much people buy our stuff 4th point our corporate color and slogan must be used very important for the design so you can see it on our site next no we have to make our decisions what we want to do so like you said we need the maybe it is good to put it in a document now we have to decide what controls do we need so maybe you can tell us yeah maybe we can 1st have a discussion on the the product requirements you just said sorry the the requirements you just said maybe we should 1st have a discussion about that yes yes it is okay i personally think teletext is a good option not everyone who is looking t v can go to internet when they want to see the latest news yeah but we do not use it it is a new requirement so it is not my requirement kay we will just have to do that we have to do this okay okay no discussion about it okay sorry then no okay unfortunately so what controls do we need who 1st well a power button okay power the well i think separate channels so channel but then both the the separate channels so so 0 to 9 or something channel 0 to 9 volume volume maybe it is easy to pick what was w your one techno mine it is the functional requirements okay we had w no no no no where was that example of the 0 mine johan that was the the the the the technical technical hallo okay what do we need on off 0 to 9 to change to the next channel just one button to move up move down yeah that is the channel d yeah do we make a menu menu yes the n newer televisions ha do have menus m menu i think the only one or 2 numbers yes and hello that is ch i think it will be q quite easy to use to have 4 arrows up down for channel selection and left right for volume yes and a menu button and if you press the menu button you get into the menu and you can use the same buttons but the then to scroll through the menu and to change the options on the l c d screen you mean well yeah that depends on if you have the menu on the t v or you get the menu on the l c d screen on the remote control think it is better to have it on the remote control cause it it has to work on all televisions so yes but then we come to the costs we need n yes but if we have this kay but well if you aim at the younger market a as they as s as we seen in the usability lab they will buy a nice looking remote control and also to find the easy to use part very important so if we have a l c d sh screen and not too many buttons i think that will incre even when it is a bit more cost it will still sell so now we do not have a lot of buttons is this enough mute mute maybe in the menu yeah but then it is always more than one mute thing to do yeah okay maybe more no well then that is all this will be the buttons and i think that is enough for the next phase so we can go on to but now we have only the buttons and we do not yet have to decide what the remote control would look like yes or no that is for the next phase okay phase 2 is the conceptual design so then we will have the concepts okay okay that is for the so next point now we have lunch break after that we have t 30 minutes for work and you can find the minutes in the project documents folder inclusive the buttons no your individual action you can find them in the email so now it is time for lunch okay okay good idea thanks for coming
so so so frathe so so so let us face so i am gonnae thank you so what do we have to do we have to do so 1st i want to say i am the secretary so i make the minutes you find them in your in the map in the group just the minutes you will find the next minutes also there then i want to hear from you what you have done and after that i have some new products requirements and after that we have to make decisions what we will do and then we are ready we have 40 minutes for this meeting after that we will have lunch so 1st i want to ask the industrial designer to tell what he did that is my task okay where have i put it my documents or not  i have saved it on my computer my presentation on your computer or the but where what is the name  what is the name of it it was about the working of the remote control the technical function or the functional requirements nope not the kick off the working design i have saved it but now i do not know where it is  this project document yeah and i am part of this too 2 desktop up one up up my jacket my jocon no what the fuck it is 0 yeah  work in design that is the empty one and i had one presentation working design open it okay here it is save as not chickade desktop okay okay very good a little later but here it is okay so so okay it is a little difficult what i am going to tell you it is about the working of the remote control i just had a half an hour to study it and i do not get it there is 10 minutes to tell it 10 minutes to tell it okay i think it will be a few minutes okay 1st i will tell you something about the findings what i discovered about the remote control the working about it then i will have some kind of map and it is the top of the remote control with a little bit of science i will show it in a few minutes and then what i will think about it 1st the findings the remote control is a very difficult thing to explain to just all of you who have not seen a remote control inside there is a lot of plastic on it because it is not so expensive and there are a lot of wires which connect the components in it the battery and switches and things like that it is a lot of small electronics so it will not be too expensive to build it and the €12 50 i think we will make it and here i have the top of the remote control here is some kind of chip on top of this there are the numbers you will have all on your remote control and the teletext button and here is the battery when you push the button it will be sent to the chip and the chip will send it to all kind of sub components that is what i said it is very difficult and after that it will be sent to infrared and that will send it to your television that is a short how it works i think i can make it difficult but we all do not get it my preferences it will not be we should not make it too big also for the cost we should only put one battery on it a long lasting battery also for the cost use only plastic not other materials also because of the cost not too much buttons on it we can also make a button with a menu button and then that you will see it on a t you will see it on a tv and on the tv you can switch into the menu i think it is easier and the bleep signal you told us but we can also use it a bleep like something when the battery is empty then there is a bleep you know have to change it in a week or something and also the bleep when i told you about when you lost it and you push a button and then you are bleep bleep and we will find it this is just 2 questions the battery you say one battery is cheaper why if we use only just one small panel light then it will be cheaper now when we use 2 when you use 2 you can use it 2 times longer yeah but then we have to make the remote control long lasting just so it is the size of the remote control yeah okay and the buttons when you use it on the television you have you need the television which can use it yeah but i think this our remote control is for the televisions we we sell in our company or is it also for other companies for other televisions i think we have to use it also on other television show then this is an option so maybe just a menu button to use it on our televisions and we make it easier for our televisions and on the other televisions you can also use it but then i think that 2 different things so we have to choose one just to work on all televisions okay then i think the menu button we will only work on the newer televisions and we will look forward and do not make remote control which is for the older televisions okay and i just have one more idea maybe it is one of your tasks but to have a trendy remote control we can also make something like nokia mobile phones to change covers so if you have a trendy house with all red yellow and something then you can put a red cover on it and also different things good idea yes we will just add to the cost then it will not be we will have just one cover on the original one and then you can buy the covers yes but you have to be able to change it does it make it more difficult to design i think it will be a little more difficult but not too much okay just like with the nokia mobile phones much more nokia telephones than this ones yeah but then we will have to just put 5 covers on it and see if it works if it will not works then we will get something else and we will not go further with it yeah but are the profits bigger than the coast a cover made in china will not be so expensive i think yeah but also design costs i do not think when you have a remote control do you change the coffee maybe would you change the coffee i will not but maybe i think trendy people or like children when you can paint on it and the children 0 this is my remote control i made a picture on it i think that 2 less people would change it for good profit so okay the other people do you think about it yeah it is a good idea but if yeah i am not sure if it will make profit enough but it is yeah it is an original idea yes it is but i do not think we have to do it no you are a project man yeah okay yes that is it that is clear okay thank you so now the user interface design come on come on come on come on yes well i shall give a short talk about the technical function design i thought the technical function design was for a remote control to have some influence on a tv set both audio and video in a cordless way no chords attached and well it all by pushing a button on the remote that was from my own experience and the previous meeting i find some interesting quotes on the web well the same well the same idea here message to the television and well basic operations like on and and off and switching channels and maybe tailor text or something like that well these are 2 remotes and that is our our dilemma i think we just heard from the industrial design or how difficult it is but shall we make a basic remote control with just swapping channels and volume and power button and well nothing much more or more functions on the remote maybe more devices you can influence radio or a video recorder vcr yeah well that is our dilemma any ideas about that basic or multifunctional we got back on that later okay yeah yeah well that was just on my mind so i did not know what what way we would go yeah well that was my functional talk okay okay thank you then is your turn the marketing okay okay    so i am going to have a presentation about the market about what people think we did a usability lab test with 100 persons and we looked at several things among them design how did they like the use of it what 1st station they had while using remote controls well what will be our market and we asked them if we had some new features if there will be a good idea or not well our findings our users they dislike the look and feel of current remote controls they especially found them very ugly and they also found them hard to to learn how to use it well they also sap a lot so sapping should be very easy and 50% of the users only use 10% of the buttons so a lot of unused buttons there is more findings on the buttons which buttons find users very important and which not and how much should they use them well the most used button is the channel selection and we asked them how relevant they think the business are the power volume and channel selections are very relevant taylor text is less relevant but also important not important they found the audio does not the volume but specific the pitch or the left or white the screen and the brightness and channel settings and they also are not used very often then we have a few graphs about the market here we can see what the market share is of several groups as you can see most users are between 36 and 45 the younger group between 1625 is not very big to come back on the swapping things i do not think i think the younger will be most interested in it but they are not a very big group in the air we asked them how would you like a new feature if you have an lcd on the remote control what would you think of it now you can clearly see young users say from hey i will that would be very nice and all the users think they are scared of change i think they will not like it and another thing how would you like to have speech recognition on it well here we see the same young users think that is an interesting idea and old users not well we found out that i are 2 several markers at which we can aim at the 1st are the younger the age between 16 and 45 they are highly interested in the features as you can see here and they are more critical on their money spending the 2nd group is the older group age between 46 and 65 they are less interested in new features but they spend their money more easily now if we look back at this graph we can see that among the 1st group is about 60% and the sex group about 40% so the 1st group is bigger well then i come to my personal preferences yet the 1st question is also we have to ask is at which mark do we aim at of course saying we aim at the young group does not say that all people will not buy it but less of them will buy it well i okay but i thought even young people say it is hard to use remote control so if you make a remote control that is very easy to use that is especially aimed at this group even the young group will also be more interested and we can make special features but i think it it looks nice in the 1st time but when you use it i do not know what is a good thing of speech recognition well that is a 2nd point less important functions should be discarded from the remote control about discussion we at earlier you can fight most functions on at the v set so you do not have to have a lot of audio options or screen options to change brightness and such things well the design is very important one thing i did not say i think is that a lot of users also said that i would buy a good looking remote control if there would be one but they found most remote controls very ugly so the design of our remote control is very important and it should be very set friendly as most users use it for that that were my findings okay thank you i have one question if we aim for the younger people and there will be a lot of features like lcd or the speech recognizing the cost will be a lot higher yes i think we do not have that in our budget do you think think and i do not think €25 for a remote is really cheap or something so it is yeah it is hard to get the younger i think lcd is cheaper than speech recognition so i think that can be a good option lcd just the lcd yes only the so but we will get back on that okay now we will go back on the decisions later later now we have a few new product requirements 1st teletext we have internet now so we do not need the teletext anymore so not necessary next only for the television so we do not look at other things like the radio or something only the television 3rd we look at the 8th group of 40 plus no younger than 40 big group and like you showed not very much people buy our stuff 4th point our corporate color and slogan must be used very important for the design so you can see it on our side next 0 we have to make our decisions what we want to do so like you said we need the maybe it is good to put it in a document we have to decide what controls do we need so maybe you can tell it maybe you can 1st have a discussion on the project requirements you just said sorry the requirements you just said yes maybe should 1st have a discussion about that yes i personally think teletext is a good option option not everyone who is looking if we can go to internet when they want to see the latest news but we do not use it so you requirements so it is not my requirement we will just have to do that we have to do this okay okay no discussion about and no unfortunately so what controls do we need who 1st power button okay power well i think separate channels but then both the separate channels so 0 to 9 or something 0 to 9 volume maybe it is easy to pick what was your one it is the functional requirements we have 0 no no no no where was that example 0 mine that was the the the the the the technical hello okay what do we need on off 0 to 9 to change to the next channel just one button to move up move down yeah that is the channel do we make a menu menu menu yes the new television do have menus menu i think the only one or 2 numbers yes and and yeah that is i think it will be quite easy to use to have 4 arrows up down for channel selection and left right volume and a menu button and if you press the manage button you get into the menu and you can use the same buttons but to tend to scroll to the menu and change the options on the lcd screen you mean well yeah that depends on if you have the menu on the tv or you get the menu on the lcd screen on the remote control i think it is better to have it on the remote control because it has to work on all televisions so yes but then we come to the cast yes but if we have this but if we aim at the younger market as we see in the usability lab they would buy a nice looking remote control and also to find easy to use part very important so if you have lcd screen and not too many buttons i think that will increase even when it is a bit more cost it will still sell so now we do not have a lot of buttons is this enough mute mute maybe in the menu but then it is always more than one new thing to do okay maybe more no well then that is all that is all this will be the button i think that is enough for the next phase so you can go on to but now we have only the buttons and we do not yet have to decide what the remote control would look like no that is for the next phase okay let me check phase 2 is the conceptual design so then we will have the concepts okay so next point now we have lunch break after that with 30 minutes for work and you can find the minutes in the project document folder inclusive the buttons now you are in the video action you can find them in the email so now it is time for lunch okay okay good idea thanks for coming thank you thank you thank you thank you thank you thank you thank you so we have you a photo that it means that it may be able to the last 0 yeah yeah yeah okay it comes over new 5 and then we will have we yeah yeah i will just have a other way okay okay is good the console are on the computer okay and then you are good the console are on the computer yeah it is good good chim i am going to be