okay so i see all everybody is here kay yep and we can start meeting okay what is the agenda for this meeting the i will present here agenda with with with with slides okay to you as you can see here perfect so 1st just to mention i will take notes of this meeting and i will try to work them out and give them to you i have also made notes of the previous meeting and i was about to send them you but then i had to go to this meeting so you will get them too next so y you are the secretary also yes right okay indeed then i hope you all have worked out some some some some presentations about about well you the the task given to you in the previous meeting perfectly yeah yeah of course huh w we will in a minute we will start with them we will see in which order we will handle them of then i will bring in some some some new requirements i i got from the account manager i try to work them out they were quite abstract and we can have maybe have com some discussion about it about the functions and well in this meeting we should really try to reach a decision about the target group and the functionality of the you mean the social target group who we wants to target yes i mean well yes w who are we going to to well to sell this the customers indeed yes 0 the customers okay yeah think that is that is important matter that is the big question yeah so and then we will close this meeting and after this meeting we will we will have a lunch good maybe why anna can you c do you have a presentations no i do not you do not have presentation i was not no you want a table to to i c i can talk about it but i have no slides or anything yes yes maybe maybe you can can just talk about it or maybe you can use the whiteboard if necessary well i have just been presented with some research we have done in a small focus group so a 100 people just asked them about their remote control usage habits and what they want in a remote control it is probably can not email this to you i have just got a web page with some data on it basically it is saying that users generally dislike the look and feel of their remote controls 75 u 75% of users find most remote controls ugly 80% of users would spend more money when a remote control would look fancy current remote controls do not match well the operating behavior of the user 75% of users said they zap a lot so they use their remote control quite frequently while they are watching television 50% of users say that they only use 10% of the buttons so they have got a remote control with a lot of functionality but really most of the time they only use a small part of that do you do you have this information on the web page you said i have an a web page yes yes mayb maybe you can can send an email to me later yep yep sure about this so basically there is a breakdown of how much they use the different functions on a rem remote control power and volume selection are only used a few times within this per hour channel selection is used a 168 times and then there is things like channel settings audio settings which are only used very infrequently teletext is used 14 times in the hour so it is used but not nearly as much as the channel selection is used an interesting thing that this report has brought up is that 5050% of users report that the remote control gets lost a lot of the time in the room yes yes i have that too so some way of some way of locating the remote control would be very useful to a lot of users 34% said it takes too long to learn to use a remote control they want something that is easier to use straight away more intuitive perhaps it is it is easy to learn or how do you say it is 34% said it took too much time to learn to use a new one okay too much time to learn yep okay not enough and 3026% said remote controls are bad for r s i i do not know how we would go about combating that what do you mean there for r s i respet repetitive strain injury okay so but they think that or do their doctor the doctor says but it is it is the opinion of the of the users huh yeah that is what the report says yeah so and then it has got a demographic breakdown on maybe y y you cannot put this webpage online on the i should be able to actually if i email it to you now you can disconnect it there no you can maybe just just ah it is it okay it is a webpage on the c it is a file okay 0 no yeah yeah 0 otherwise you yeah s hang on then you can connect this one or this one yeah you can connect this one all to your computer yeah well so these are important numbers that matthew and i need to take into account for our functional 0 yeah 0 i need to muck around with this it is probably easier if you put it on yours and then i will just email it to you it is just a web link yeah okay yeah these numbers have have to be have to be taken into account for the both yeah user interface and functional design yeah one thing it goes on to talk about which is interesting is the hang on a minute because if there are many numbers and we need to select to to constraint our design based on what is more important yep one thing is interesting is talking about speech recognition in a remote control speech recognition in and who would pay more for that and whether people would find it useful d do you have numbers 00 on that ah okay yes i will just get this up so that we do not do we not need any button on the remote control it would be all based on speech well potentially yeah okay i think even for interesti yeah i think that would not work so well interesting idea you want to have both options okay well it would it would be a solution for when your remote control is lost i mean when it has speech recognition then i then it does not matter where it is my well it is we should be in range yeah or maybe it can respond and produce sound so say where it is yeah but the these are all quite fancy features i am not sure whether well it would be f we will we can make this for for €12 fi and ¢50 yeah yeah no you can not and we do not know where the state of the art of speech recognition is maybe you know 0 well it depends you know like there is it is a very small vocabulary that you want to do the operations like you want to say on off 12 but it is quite noisy if there is the t v shouting 23 yeah yeah it is it is going to be li it is not going to be s so easy but yes that that that that is u usually it is going to be more of an isolated do you have some more important facts or case but it is but i do not know with 20 fi okay can we go to the next presentation so you had to to to summarize maybe the well this is now talking about who would pay for speech recognition in a remote control who would pay more for it 90% of the 15 to 25 year old market said that they would pay more it goes down from there 76% for 25 to 35 35% for 35 to 4522% for 45 to 55 and then 8% for 55 to 65 okay it is decline okay yeah decline with age but we sh yeah it really depends where we are going to be targeting this product which we will be talking about later i think yes we will talk about it later did you get the email okay yep that one just follow that link i thi you us yeah yeah it will be in a different window yep that is left that one yep okay perfect so that is the figure that i was just talking about there with the different demographics okay another thing it is talking about there is the l c d screen but there is no figures apparently on that kay okay maybe mael c c can you give your presentation yeah i okay i stay 0 this is now you can move i think yeah i can move as far as y y you can move maybe i take your chair i okay yes you can you can sa take my chair it is a channel selection a module this and this function go to the sorry 0 yeah so i think as everybody knows i am the industrial designer and in this presentation this group presentation is going to focus on the working design of the the remote control i would like 1st to give a quick a very simple introduction how does it work so that everybody knows even if you do not have a very technical background what is it because i think in the product it is important so basically the basic function of a remote control is to send messages to another system that is fixed and so an energy source feeds an integrated circuit the chip that can compose messages usually through a infrared bit and the user interface controls the chip and accordingly the the messages alright so my method for designing the yeah the work design yeah 1st the the main point is that i would wish to to make a really functional product i would prefer to have very functional capabilities rather than fancy stuff that in fact is not used and does not work so for that yeah as it is important to take into account the user requirements from the marketing expert anna and w to to we should agree on what are the technical functions for this remote control and i show you the the working design so basically here is a really large view of what we want we want an on off button it can be it is simple but it is it is important and also the to both channels as well as other buttons that come after right so the components i quickly draw here is that in this part you have the remote control the the sender and on the other part the receiver so that is my method is will be to well my aim would be to design the and choose the chips and the infrared components to build the remote control right so of course we need energy sources and the receiver a a receiver this is very quick design you stop me or interrupt me if you do not agree on it on that and so what i have found and after a lot of work actually i i draw this i draw for you this schema that can be maybe too technical for you but is very important for me you know well huh you drew it a long time ago is huh and that is it so i will not go into details about that but these are my preferences to use that kind of components 91 overwhelming no and and why do you want these kind of component so i mean are they cheap or are they reliable what were your so the the main components you see here are the cheapest i have found and yeah th you have always a compromise with reliability and i if it is expensive but this one was not this one also really reliable so yeah that is it for the working design i hope you get clearer view on what what a remote control is in terms of technical components but maybe yeah yes it it it is more clear now i think so but is it can you just buy it on the market and f plug it in or you want to ma no no no no we we will this is a preference but we can always change what i w what i was thinking about the the the schema about the sender and the receiver i mean can you can you get back to it yeah yeah the receiver is of course already in the television and we are not able to change it of course yeah so we we must adapt to the to the receiver i i suppose there is a standard way of communicating to televisions yeah we will use infrared protocol using yeah infrared and and of course we need to adapt to that protocol that already exists and but we what we can do is adapting the the chips inside to the best chips and infrared bubbles yes okay okay thank you well it to du it is just you had to change the frequencies the frequencies yeah yeah yeah of course yeah in the chip you have it yeah but you should be careful people are sometime becoming problem like a guy has recently designed a remote which could switch off any other t v s so basically through all the things that can control 0 other things yeah ah so maybe we should think of yeah of course yeah we should take that into account in the yeah yes i i i that is handy so if the b t v in the next apartment is really loud you can just turn it off yeah so you can just go on the street and then switch off everyone is t v and you can just walk away you do not have to be near the t v at all yeah i i feel i i i think m mael will will consider this th these things i like that idea maybe maybe we can go to to your presentation matthew yeah so i i i assume you were finished here yes okay okay so i can take i think mine now there okay okay so voila i can take mine it is okay voila so okay 0 i sorry i know where it is it is on the desktop it is technical function yes okay it is like so well so i am going to talk a little bit about the technical function so wha what actually it is about what is the user going to do i think my last presented what is going inside so what is the user is going to see from the outside and how he is going to use it yep so well the approach is that basically the idea is to send a message to the t v set as mael has pointed and it will be decoded by the t v and usually we it is easier to have keys or buttons with which people can press and then changing a button will basically change the message which is being sent to the t v and a and basically it sends an internal signal and decoded by the receiver so p as anna has said that this ki people are interested in things which are you do not need to k press the keys people are can have a speech recognition but this is s a question which will we have to see later but in the present scenario is that you have certain keys and you press it like your mobile phone and it sends a message to the t v yep and so generally i do not have some figures sorry but so there are 2 kinds of remote if you popularly in the household actually so you have a standard t v remote where you have just a on off button and play volume change and keys for the number and more than one digit option and if you see for example righ right now even the one on more than one digit option is for 2 digit channel which is like 99 but tomorrow you might have 150 channels you know to browse or 200 channels to browse who knows but then there is this is the standard one with without any fancy thing you know like i it does not have teletext option it can without any it is a very simple thing which which you can vouch and then you have what is the v video remote file which is like usually it has almost all the keys over there and but it then it has other options like stop and then you play the movie or or fo fast forward the movie or something like that so i it has those so these are the standard commonly found remote controls in the market and then whi which is generally used by the people and then well personal preferences i would basically think of having a kind of aim for the next generation thing where the we could have both the the f a t v and the remote video remote control because some of the keys in the video is remote control and the t v they could be integrated together so that we could aim for the like in the f coming future that type of applications with okay how would that work so you have got say maybe a v c r and a t v which are separate so you on my one at home i have got a v c r remote which then changes the channel on the v c r and does not do anything on the t v yeah yeah so is it going to be like a switch on the remote that says t use the t v or use the v c r or does it know which one you want to use actually you could you could think of having s a y you can have a key which could tell y it could go to the video thing but yo you you you still can not in that case when it you use that the function should be able to take up the v c r option and you could play it or you can also think about having like i in a few days you will be ha in in few ye coming years you might even have a system where you have a separate sitting setup box and you have something like you do you do you suppose you are not able to watch some program and actually it downloading all the time for you and you can just you know when you come back you could just switch on that thing and watch a program in that case you want to browse faster browse slow you want to have those kind of functionalities these are kind of next generation functionalities it is the next generation thing but it is going to come in couple of years yes but i think it is i i it is already there i mean the hard disk recorders i i have seen them in the shop it is goi yeah it is yeah yeah yeah kay so it is going to record your things and you and you you need basically the functionalities what you need in both video as well as in the standard t v thing yeah that is fair enough but i do not think we are trying to make a universal remote here no no we are not making a universal remote we are just looking at giving a scenario that is yeah i have a t v and tomorrow i am going to have set up box which is going to sit there and it is going to do that job for me because y w w w w we need to decide on on on on in how far we go to in this mean you can go pretty far i f i think with with with functions and possible future p prospects yes yep yeah so but it is good to keep in mind okay so that p ends my presentation very well well so we can always discuss about it for example the presently the video market actually this demand video over demand or what we call it as it is presently booming up actually so it i like people are providing like things like movies yeah you can select actually so you want to watch a movie and your p your provider gives a list of movies and then you select those list yeah and it basically you go off it downloads the movie it gives for you and then when you come you want to loo watch it on your t v yeah and thi this is going to come good or even you do not need to download it it is streamed online yeah yeah it can be streamed online for you and you can say what time i want to watch the movie and yeah yeah yeah so yeah so u i have received some some some some well points of of thinking over of my account manager and i would like to share them with you 1st thing is teletext is a well known feature of televisions but it is it is getting used less and less yeah that is that is especially because of the internet of course so we should think about it do we include it and do we give it a prominent prominent place on on on the on well huh on the remote mot control itself as a in any case it is it is not used well very much but it is it is still used further yes we must think do we stay to to television only the television as we as we all know it with with broadcasting signals and you can not go back huh or do we go further as matthew indicated by supporting recording devices indeed indeed so d v d s and v c r s and and and the hard disk recorders furthermore w we need really need to interest y younger customers and then with younger customers i mean people below the age of 40 and our our current customers are mainly 40 plus which well 40 14 or for 0 okay so so that is to that is i mean there is a market but they will grow older older and you will al always need to have the the future with younger people therefore younger people like trendy trendy designs so that is w we should make our our our r c as trendy as possible but it should also be have a reliable image so when it looks too too spacey or too fancy people will think well does it work at all yeah it is well you you can follow the ideas how you want to keep the keys you know right now if you take it you have like 012 3 like a keys separately but suppose if you take the the present trend of mobile phones there are like big thick keys you press on the top it takes one number you press on the bottom it takes another number and basically so the space covered so that you do not see 2 separate keys there actually so it it is like i i it is like ma maybe maybe you can draw it on the on the board yeah so but i think taking the idea of getting inspiration from mobile phones is interesting especially if we are going after a younger market yeah yes yes mo because they are already used to that you know product that is the the the the new and the funky things that is yeah yes it is recognizable yeah there is lot there is lots of pretty mobile phones not too many pretty remote controls that is and and they are skilled by using it so for example well okay it works fine so for example you have presently keys like 12 mael can you hand me over this yes thank you 3 like this actually and 456 like that and you can have keys like this in form like keys like that okay how much longer have we got for the meeting by the way well i think fi 5 min cause we have not talked about demographic at all and it is a very important issue 40 minutes yeah so you you you can have keys like which are which are like so too sorry so we basically do not change the original order of them but then the keys are more spacious they do not look so there there is a very sligh thing so if you press on the top it takes the one it takes the 34 sorry 4 here 5 and 6 so the keys can be it looks you know not very much cluttered but it looks nice for you do not have too many keys but you can have a lot of options t if you press on the to okay kay i i think now that the idea is clear yep yeah we should now try to decide on our target group yeah which i think is quite tricky yeah basically we are trying to get people to buy a remote control would not they already have a remote control with their television when they buy one of course they have already one so our our our remote control has to be better but it is not going to have more functionality cause it is only a low market it is a cheap end remote control we can not beat modern functionality we might we will be able to beat them on th the look of it th the design of it but that is not a big seller if they are not just going to buy a new remote control just cause it looks pretty they have to actually need it as well so i am not sure how we can get people to buy this thing i well i think many people said in your in in your research the appearance of the r c is is important when they are buying one but yeah but why are they buying one in the 1st place indeed so that will be about functionality but if people are buying a new remote control for functionality they will buy a universal remote i have got friends who have got so many things they need a universal remote otherwise they are using 5 different remotes for their all their things in that case they would not buy our product because it does not give them what they need in terms of functionality so your you think we should go for a more u universal high performance well we can not with the price range we we are not building a universal remote we are not building a high end product what do what do you think about what componen yeah we have yeah €125 per per r s r c and i think with this now you know that chips are very cheaps and we can include it in our control some new new features yeah and but yeah that is but yeah if we are getting into universal remote territory we are getting to l c d screens and things like that which would drive the cost up a lot i do not know ye i do not know whether that is necessary is the l c d screen i do not think l c d is not necessary well th for long term for universal remotes if you i think thi this could be this could be a market because universal remote controls tend to be quite expensive and quite complicated to use yes s so we can try to go in between and offer a product which is not as expensive and not as complicated not as flexible maybe yeah but s yeah yeah but but still but still people have the idea this is more functional than a normal universal r c because it has more it it is in some kind universal yeah but if we are going for the say 15 to 25 age group then not many of them would actually own t v s to use a remote control on yes but w we are targeting i think on more on the on the 20 to 40 group okay so they are yeah people yes who just have or already have a job and have the money but may not want to spend that much money on a on a universal universal control yep i do not know really what the the price range for remote controls is are we going to be at the very bottom of the price range or are we kind of middle to bottom i do not know well i think when we think it over i thi i think we are trying to offer the a kind of universal control for for less money yeah so d do you agree well well i it is fine with me like the price as long as it is not too expensive yeah because we have to take into account that we are going to b we are going to sell 4 aro around 4000000 so when we speak about these numbers the price of a chip is price of a chip is very cheap and it d our provin so i am okay for designing a ne less yeah a a kind of universal r c yeah you think it is possible for the €12 50 yeah okay so then we we decide on on on going to this more universal kind of control yeah that is that is what we needed basically okay that is needed right now and basically you can look to the standards of other yeah that is needed yeah and if we want to get the market we really need that yeah yeah so i guess what i would like from a universal remote is maybe choosing between 3 devices actu being able to switch between them there may be stereo v c r and t v yes yeah exactly and just be able to s use them all from the same remote but not at the same time yes yeah you can also browse through all the standards you know where are the limit of standards for all of them and you can just browse through them is that okay for you yeah yeah yeah so given we are going for this universal type m maybe it is good when you try to find out which components you therefore need and y you will try to get more specific user interface content and maybe you can look on on what trends are in this in this type of market yes okay okay yep voila so anyone has a point to bring in or shall we no so well 0 i do not have anything right now we can we will we will go and we will i am sure we will up something good for the 0 that is that is fine then okay w yes we we can have lunch now yeah so yeah so we meet in well what are our then th th the next meeting will after lunch you have we have 30 minutes of work and then we have the next meeting but you will be informed via the computer okay okay cool okay perfect so see you later
this is this one this one the slides yep here are my slides yeah for participant free technical yeah exactly good can you yeah i am going to come on okay thanks for 0 go ahead i have the name you should have to name you should have to name i do not get it okay i did not get a message to go that go to me you are something here with me yeah i just claim the whiteboard thing yeah i just claim the whiteboard and then put it back yeah that is one of previous on the next talk can i read it i need a claim between the years i have to save my life i have to save my that i sent you my email okay perfect so just open it or say you can switch to it you can switch to it yes you are off camera and the meeting started so where should i start or i am guessing you are starting okay you will 0 i will okay okay i am going to i am going to i am going to i am here yeah yeah i am gonnae i am going to i am going to i am gonnae  it around the wrong way yes it is good okay so i see all everybody is here okay no you can start meeting okay okay what is the agenda for this meeting the i will present the agenda with with with with with slides to you as you can see here perfect so 1st just to mention i will take notes of this meeting and i will try to work them out and give them to you i have also made notes of the previous meeting and i was about to send them you but then i had to go to this meeting so you will get them to you are the secretary so yes indeed then i hope you all have worked out some presentations about the task given to in the previous meeting we will in a minute we will start with them we will see which order we will handle them off then i will bring in some new requirements i got from the account manager i tried to work them out they were quite abstracts and we can have maybe have some discussion about it about the functions and well in this meeting we should really try to reach a decision about the target group and the functionality of the you mean the social target group yes i mean well yes who are we going to that the customers okay the customer indeed yes think that is that is important question here so and then we will close this meeting and after this meeting we will have a lunch good maybe anna can you do you have a presentation no i do not you do not have a presentation i was not no you were not able to i can talk about it but i have no slides or anything yes yes can just talk about it or maybe you can use the whiteboard if necessary well i have just been presented with some research we have done in a small focus group so 100 people just ask them about their remote control usage habits and what they want in the remote control it is probably can not email this to you i have just got a web page with some data on it basically it is saying that users generally dislike the look and feel of their remote controls 75% of users find most remote controls ugly 80% of users would spend more money when a remote control would look fancy current remote controls do not match well the operating behavior of the user 75% of users said they zap a lot so they use the remote control quite frequently while they are watching television 50% of users say that they only use 10% of the buttons 10% of the buttons so they have got remote control with a lot of functionality but really most of the time they only use a small part of that do you have this information on the web page i have a web page yes maybe you can send an email to me later yep sure about this so basically there is a breakdown of how much they use the different functions on a remote control power and volume selection are used a few times within this per hour channel selection is used 168 times and then there is things like channel settings audio settings which are only used very infrequently teletext is used 14 times in the hour so it is used but not nearly as much as the channel selection is used an interesting thing that this report has brought up is that 50% of users report that the remote control gets lost a lot of the time in the room yes yes i have that too some way of locating the remote control would be very useful to a lot of users 34% said it takes too long to learn to use a remote control that wants something is easier to use straight away more intuitive perhaps it is easy to learn or do you say 34% said it took too much time to learn to use a new one okay too much time to learn okay and 26% said remote controls are bad for rsi i do not know how we would go about combating that what do you mean for rsi repetitive to australian injury okay i think that or do the doctor the doctor says but it is the opinion of the users huh that is what the report says yeah and then it has got a demographic breakdown maybe you cannot put this webpage on line under i should be able to actually if i email to you now you can just connect it then you can maybe just 0 yeah okay it is a web page on the c yeah it is a file okay otherwise you yeah you can connect this one you can connect this one yeah over to your computer so these are important numbers that matthew and i need so these are important numbers that matthew and i need to take into account for our functional it is probably easier if you put it on yours and now it is the email to you it is just a web link okay yeah these numbers have to be taken into account for the both user interface interface and functional design one thing it goes on to talk about which is interesting is the because if there are many numbers and we need to select to constraint our design based on what is more important yeah one thing is interesting is talking about speech recognition and remote control speech recognition and who would pay more for that and whether or not more for that and whether people would find it useful do you have numbers on that yes i will just get this up so they would not need any button on the remote or based on speech i think even for interesting idea yeah i think that would not work so well you would not have both options okay would be a solution for when your remote control is lost i mean when it has speed recognition then yeah then it does not matter where it is well it is should be in range or maybe it can respond and produce sound so say where it is yeah but these are all quite fancy futures i am not sure whether we will we can make this for for €1250 and we do not know where the state of the earth spiritual recognition is maybe you know well it depends you know like there is a very small vocabulary where you want to do the operations like you want to say on off 12 but it is quite noisy there is the tv yeah it is not going to be so easy but usually usually it is going to be more of an isolated do you have some more important but i do not know to summarize maybe the this is now talking about who would pay for speech recognition in a remote control who would pay more for it 90% of the 15 to 25 year old market said that they would pay more it goes down from there 76% for 25 to 35 35% for 35 to 45 22% for 45 to 55 and then 8% for 55 to 65 it is a big length okay yeah it really depends where we are going to be targeting this product which we will be talking about later i think yes we will talk about this later did you get the email yeah that one just follow that link it will be in a different window that is left that one okay perfect so that is the figures i was just talking about there with the different demographics another thing that is talking about there is the lcd screen but there is no figures apparently on that okay okay maybe mael can you give your presentation i stay i stay no you can move i think you can move as far as maybe i take your chair yes you can take my chair so i think how much of that so i think as everybody knows i am the industrial designer designer and in this presentation this quick presentation is going to focus on the working design of the remote control remote control and i would like 1st to give a quick simple introduction how does it work so that everybody knows even if you do not have a very technical background what is it i think in the project is important so basically the basic function of remote control is to send messages to another system that is fixed and so an energy source feeds an integrated circuit the chip that can compose messages usually through infrared bits and the user interface controls the chip and accordingly the messages right so my method for designing the work design yeah 1st the main point is that i would wish to make a really functional product i would prefer to have very functional capabilities whether than fancy stuff that is not used and does not work so for that yeah it is important to take into the user requirements from the marketing expert anna and we should agree on what are the technical functions for this remote control and i show you the working design so basically here is a really large view of what we want is an off button it can be simple but it is important and also enabling to browse channels as other buttons that come after so the components i quickly draw here is that in this part you have the remote control the sender and on the other part the receiver so that is my method is will be to when my aim would be to design and choose the chips and the infrared components to build the remote control right so of course we need energy sources and the receiver a receiver this is a really quick design you stop me or interrupt me if you do not agree on it on that and so what i found and after a lot of work actually i draw this i draw for you this schema that can be maybe too technical for you but it is really important for me you know you do it a long time ago it is overwhelming and that is it so i will not go into details about that but these are my preferences to use that kind of components and why do you want this kind of confidence i mean are they cheap or are they reliable what were your so the main components you see here are the cheapest i have found and you have always you have always a compromise with reliability and if it is expensive but this one is also really really able so so yeah that is it for the working design i hope you get a clear view on what what a remote control is in terms of technical components but maybe yeah it is more clear now i think but is it can you just buy it on the market and plug it in or you want to no no no we will this is a preference but we can always change what i was thinking about the schema about the center and the receiver can you get back to it yeah yeah the receiver is of course already in the television and we are not able to change it of course yeah we must adapt to the receiver i suppose there is a standard way of communicating to televisions yeah we will use infrared protocol using infrared and of course we need to adapt to that protocol that already exists but what we can do is adapting the chips inside choose the best chips and in for bowls yes okay okay okay thank you well it is just you had to change the frequencies the frequencies yeah of course yeah in the chip you have but you should be careful people are sometimes becoming a problem a guy has recently designed a remote which could switch off any other tv so basically it brought us through all the things so maybe you should think of of course yeah we should take that into account the tv in the next apartment is really loud so you can just go on the seat and then switch off everyone is tv and you can just walk away you do not have to be near the tv at all i like that idea i think mal will consider this things maybe we can go to your presentation i assume we were finished here yes okay so i can take my mind over there so voila i can take mine it is okay i know i know i know where it is it is on a desktop it is okay let us show well so i am going to talk a little bit about the technical function so what actually it is about it is about what is the user going to do as my address presented what is going inside so what is the user is going to see from the outside and how he is going to use it so well the approach is that basically the idea is to send a message to the tv set as my response and it will be decoded by the tv and usually we it is easier to have keys or buttons with which people can press and then changing a button will basically change the message which is being sent to the tv and and basically it sends an infrared signal and recorded by the receiver so as anna has said that this people are interested in things which are you do not need to plus the keys people are can have a speech recognition but this is a question which we have to see later but in the present scenario is that you have certain keys and you press it like your phone and it sends message to the tv and so generally i do not have some figures sorry but so there are 2 kinds of remote if you popularly in the household actually so you have a standard tv anymore where you have just a on off button and play volume change and keys for the number and more than one digit option and if you see for example right now even the one more than one digit option is for 2 digit channel which is like 99 but tomorrow you might have 150 channels you know to browse or 200 channels to browse who knows but then there is a this is a standard one without any fancy thing you know like it does not have teletext option it can without any it is a very simple thing which which you can browse and then you have a what is the video remote which is like usually it has almost all the keys over there and but it then it has other options like stop and then you play the movie or fast followed the movie or something like that so it has those so these are the standard commonly found remote controls and market and then which is generally used by the people and then well personal preferences i would basically think of having a kind of aim for the next generation thing where we could have both the tv and the remote video remote control because some of the keys in the videos remote control and the tv they could be integrated together so that we could aim for the like in the coming future type of applications how would that work so you have got say maybe a vcr and a tv which are separate so on my one at home i have got a bcr remote which then changes the channel on the vcr and does not do anything on the tv so is there going to be like a switch on the remote that says use the tv or use the vcr or does it know which one you want to use actually you could think of having a you can have a key which could tell it could go to the video thing but you still can not in that case when it you use that the function should be able to take up the vcr option and you could play it or you can also think about having like in a few days you will be in in few coming years you might even have a system where you have a separate sitting set up box and you have something like you do not you do you suppose you are not able to watch some program and actually it downloading all the time for you and you can just you know when you come back you could just switch on that thing and watch the program in that case you want to browse fast or browse slow you want to have those kind of functionalities this are kind of next generation it is the next generation thing but it is going to come in couple of years it is i think it is it is already there i mean the hard just record us yeah i have seen them in the show so it is going to record your things and you and you need basically the functionality is what you need in both video well as in the standard tv but i do not think we are trying to make a universal remote here no no we are not making a universal remote we are just looking at given a scenario i have a tv and tomorrow i am going to have a setup box which is going to sit there and it is going to do that job for me we need to decide on how far we go to in this i mean can go pretty far i think with functions and possible future but yeah so but it is good to keep in mind okay so that ends my presentation well so we can always discuss about it for example the presently the video market actually this demand video over demand or what we call it as it is presently booming up actually so it is like people are providing like things like you can select actually so you want to watch a movie and your provider gives a list of movies and then you select those lists and it basically you go off it downloads a movie it gives for you and then when you come you want to watch it on your tv or even you do not need to download it is streamed online yeah it can be streamed online for you and you can say what time i want to watch a movie yeah so i have received some points of thinking over of my account manager and i would like to share them with you 1st thing is teletext it is a well known feature of televisions but it is getting used less and less that is especially because of the internet of course so we should think about it do we include it and do we give it a prominent place on the remote mouse control itself as anna indicated it is not used well very much but it is it is still used further yes we must think do we stay to television only the television as we all know it with with broadcasting signals and you can not go back or do we go further as matthew indicated by supporting recording devices so dvds and bccs indeed indeed and the hardest recorders furthermore we really need to interest younger customers and then with younger customers i mean people below the age of 40 our current customers are mainly 40 plus which 14 40 so that is to this it is a market but they will grow older and older and you always need to have the future with younger people therefore younger people like friendly trendy designs so that we should make our rc as trendy as possible but it should also have a reliable image so when it looks too spacey or too fancy people will think well does it work at all yeah it is a well you can follow the ideas how you want to keep the keys you know like if you take it you have like 0 what 23 like a key separately but suppose if you take the present trend of mobile phones there are like big thick keys you press on the top it takes one number it is press on the bottom it takes another number and basically so the space covered so that you do not see 2 separate keys there actually so it is like it is like maybe maybe you can draw it on the board yeah so i think taking the idea of getting inspiration from mobile phones is interesting yeah especially if we are going after a younger market yes yes most of the new and the funky things it is recognizable yeah there is lot there is lots of very pretty mobile phones not too many pretty remote controls and they are skilled by using it so for example ok it works so for example you have a presently a key like 123 like this actually and a 456 like that and you can have keys like in this form like like keys like that how much longer we got for the mating by the way because you have talked about demographic at all and that is a very important issue so you can have keys like which are like so so we basically do not change the original order of them but then the keys are more spacious they do not look so that there is a very slag thing so if you press on the top it takes the one it takes the 34 sorry 4 here 5 or 6 so the keys can be it looks you know not very much cluttered but it looks nice for you do not have too many keys but you can have a lot of options i think now the idea is clear yeah we should now try to decide on our direct group yeah which i think is quite tricky basically we are trying to get people to bar remote control would not they already have a remote control with their television when they buy one of course they have already one so our remote control has to be better but it is not going to have more functionality because it is only a low market it is a cheap and remote control we can not beat more functionality we might we will be able to beat them on the look of it the design of it but that is not a big seller if they are not going to just go and buy a new remote control just because it looks pretty they have to actually need it as well so i am not sure how we can get people to buy this thing well i think many people said in your research the appearance of the rc is important when they are buying one yeah but why are they buying one in the 1st place indeed so that will be about functionality but if people are buying new remote control for functionality they will buy a universal remote i have got friends who have got so many things they need a universal remote otherwise they are using 5 different remotes for their all their things in that case they would not buy our product because it does not give them what they need in terms of functionality so you think we should go for a more universal well we can not with the price range we were not building a universe or we are not building a high end product yeah we have yeah €125 for pro us and i think with this now you know that chips are very cheap and we can include in our control some new new features yeah and but yeah if we are getting to universal remote territory we are getting to lcd screens and things like that which would drive the cost up a lot i do not know whether that is necessary i do not think lcd is not necessary i think this could be a market because universal remote controls tend to be quite expensive and quite complicated to use yeah so we can try to go in between and offer a product which is not as expensive and not as not as flexible maybe yeah but still people have the idea this is more functional than a normal universal rc because it has more it is in some kind of universal but if we are going for the 15 to 25 age group then not many of them would actually own tvs to use a remote control on we are targeting i think more on the 20 to 40 group okay so they are people who just have or already have a job and have the money but may not want to spend that much money on a universal i do not know really what the price range remote controls is are we going to be at the very bottom of the price range or are we kind of middle to bottom i do not know well i think i when we think it over i think we are trying to offer the kind of universal control for less money yeah so well do you agree well it is fine with me like the price as long as it is not too expensive yeah because we have to take into account that we are going to sell around 4000000 so when we speak about this number about these numbers the price of a chip is a price of a cheap is very cheap so i am okay for designing a less yeah a kind of universal rc you think it is possible for the €12 50 yeah okay so then we decide on on going to this more universal kind of control yeah that is that should be needed basically okay that is needed right now yeah basically you can look through the standards and if you are to get the market yeah so i guess what i would like from a universal remote is maybe choosing between 3 devices be able to switch between them and maybe stereo vcr and tv exactly and just be able to use them all from the same remote but not at the same time you can also browse through all the standards you know yeah there are the limited standards for all of them and you can just browse through them so given we are going for this universal type maybe it is good when you try to find out which components you therefore need and you will try to get more specific user interface content and maybe you can look on what trends are in this type of market so anyone has a point to bring in or shall we do not have anything right now 0 that is right now we will go and we will be sure we will come up something good yeah we can have lunch now so yeah so we are meeting what the next meeting will after we will after the lunch you have we have 30 minutes of work and then we have the next meeting but you will be informed via the computer okay okay cool okay see you later okay okay see you later i am going to be