okay so now we are on the conceptual design meeting y getting close to the last is the penultim meeting how was lunch thanks do not be sarcastic great mark so i will again do the secretary part we will have 3 presentation 1st the industrial design 1st rama then mark and then sammy rama ramaro we have to take a decision on the control remote control concepts and we have 40 minutes so what we want to the decision we want to take on this meeting are on the 1st on the component concept so what kind of energy we use what kind of chip on print and one ki kind of case and also on user interface concept what kind of interface we use and if there is some supplements and at the end sammy will give a trend watching on what he is he has been doing it is so let us go 1st with rama participant 2 yeah participant 2 component yep so we are to mainly design f mainly need to know which components we will use for energy and the material and interface for energy there are maybe 2 or 3 possibilities 1st one we can use simple battery or we can use traditional solar cells or and the material we can have plastic rubber which is good for this r s a and then titanium ah which can be which have very good look an and then interface we are to use push buttons or liquid crystal d l c d display and we can use some moving kind of thing so as we discussed before we need to we would like to have some speech recognition s chip in our remote control so this can be simple kind of programmable chip and which can use microphone sensors and we also want to look at our remote control so still we are looking for possible technical specifications and how w easy we can do and within our pri range like we are to in our €12 or around that so we are looking for simple devices or simple technology to do the location of remote control in a room or in a house okay so we discussed an excuse me so we would like to propose battery instead of solar cells and it would be problematic to have enough energy with the solar cells and so we would like to just use simple battery and also we want to go for titanium design instead of rubber or and well the problem is with this design we found that we can not use double curved shapes what is a double curved shape like you can have 2 curves huh why it is i think in manufacturing i guess it is problematic so we want to go for simple push buttons because it need a simple chip and it is really lesser re really less expensive compared to l c d which are which needs advanced chip technology and it is more expensive since we want to put some other features such as speech recognition we want to reduce cost i want to know why it b just sorry but for the point before why not the rubber the cost if it is something that it seems to be light and also like in if you put a it is be difficult to do all the molding of buttons and these things and okay you m titanium it is more yeah w we can use something like you know the whole body is titanium but there are some rubber or i dunno some rubber parts like to make it feel better and to you know like this yeah yes so like in cell phones recently these you can with the rubber in 4 directions and yeah yeah huh yeah okay but full assembly we will use mainly for titanium rubber is expensive and also it is bit difficult to do all the shapes okay okay okay and this push buttons we we would like to use push buttons instead of l c d s and so we want to mo i mean we are we want to put speech recognition so we want to reduce price on this technology and so that we can have enough space or enough money for yeah so okay s so simple button and speech recognition for the more complicated s s speech y yeah we have simple buttons and speech recognition technology so okay okay and still we have can we still include the l l s d display l c d l c d yeah l c d l seems not it is either l c d or push button so it is like a no it is not going to be a t no touchable but still like a source of information or source for menus ah yeah maybe maybe we can see depending on how we will come up with our full design then if we have enough money or like for and because the speech recognition technology will take at least €5 or or something so we want to reduce the cost on display or this inter okay so let us try it let us t the l c d would the display would only be display and not touch sensitive you mean yeah yeah it is it is not going to be a touch pad just a display for giving you information just for output yeah yeah ok yeah that can we we can consider because like it will not take much money i guess because okay okay yep you have any further questions or i guess no so the batteries are going to be very light yeah yeah we are to go for li and now i think we have many options in the market so we can go for small nickel or alkaline batteries for okay really light batteries and with good price so this device on n that can be used for speech recognition could also be used for just the finding it basically instead of clapping why not just be ask yeah that is then the the one thing we want to know is like because remote control is used for like in the household so it it it will be it m maybe at least 5 6 people want to use it so so how to how to define our re speech recognition whether we want to do s speaker independent or speaker dependent if we are going for more speaker independent then it would be like again cumbersome and we need really m more technology and so okay for the location yeah if if everybody in the house n to locate then we are to go for some speaker independent technology or something okay okay so let us now go to the you do not have more question no it is okay no more questions thank you yep thank you puts less of constraint on what we can do but yeah yeah yeah yeah it is always like that we have dreams and the in the end we find out that it is not feasible yeah but 0 anyway we have some limitations yeah but still l s d is already quite nice l c i am an artist sorry l c d l s d is something else and it is quite nice as well okay so go on artist so that is not i hope that is not too much yeah now let us talk about interface okay participant number 3 3 3 which one have a look at this no it is yeah okay so the concept of the interface generally i developed quite a broad concept not only for the interface but for possible instruction or user is manual and all the complex things that come together with your t v and remote controls so let us start with this we got our perfect remote control with a lot of buttons and we got explanation for every button and you can use your time and it will take i some days to learn all this buttons and the l c d is going to be somewhere here and go back button i do not know really where it is maybe one of this buttons and power on and off i i do not remember so it it it should be maybe this button is power on and off or no i can see nothing so that is our concept it is called the millennium remote control let us change millenniums so maybe you can use in the end and yeah does not make sense this is very ugly really i thought you like it 0 no too much concept ah okay just press the button please ah no yeah we will not use this we will not use this but instead of this i will devise that is our concept ah back today and it has got just few buttons quite low looking and all this stuff we already we already discussed kay and what will people say they will say it is perfect or what will say they will say it is splendid and e everyone will say i will buy it and everyone is going to be satisfied do you think it can come in several colors or did the i would make a backlight of the l c d screen with different colors but not the case not the case the case would only be in that aluminum titanium stuff like yeah because apparently from your survey people like colors no yeah well they like something which is yeah okay so let us remember there is a nokia phone which changeable panels yeah okay so that would be the option do you like it i do not know i do not have a nokia phone but but it is i do not use that but again i might that is why you do not have it yeah bu but that is why cause it is nasty but it would be expensive no if you use color l c d no instead of that maybe we can change the color of the assembler maybe we can just if users want more colors they can pay more money to get this the shapes and they can have different assembly i am here so users have different i mean they have their own interests color interests and so okay so so we can just if they want they can just pay another €2 huh okay so you you propose something with option i that increase the price if we if you want 0 more colors on l c d yeah kay yeah yeah yeah yes if they want like so that we can yeah kind of upgradable remote control yeah wow wow okay just they will get few more things and few more colors okay what there is one more decisi one more solution in fact cause there are some some paints that can change color according to where they are like they can reflect different colors lights yeah and thermodynamic also depending on what is around like what color is around and depending on the temperature yeah yeah like a chameleon yeah yeah we can make it in fact yeah but that is maybe mo too much expensive yeah if if if the okay but it can be in maybe in an a gradable version but so yeah because i think there are 2 kinds of people those for which the remote control is is to be something useful i am going to talk about this later but and those for which is something that that that is specific to them so it it is like a signature my remote control is pink nobody else than me has a pink remote control huh and that makes me special okay and you think that we do not have to make to make them pay more because of 0 or this is i think i think they would be ready p ready to pay more for that okay so those who wanted to have it pink so i it is not a s base service it is a no no so be an option yeah it might be optional yeah okay but those people will be really few no so like we can those the the young people the young people want to be different from their friends ah although similar but have something just slightly better yeah pink so m so maybe that is if that it is a selling point maybe it has to be the base yeah yeah yeah yeah but you know if you want to be different you just take your remote control with you all the time and you will be different and it makes you different you know yeah yeah you always have your remote in the train hello no 0 you do not anyone has their remote controls here yeah you do not have your remo no want to change my neighbor wh you you know like for instance take the ipod it is a kind of remote control it is white and it is so white that you see it from any anywhere it has this distinctive look and feel and look which people seems to like just because it is a color that we do not usually see in a remote control okay white huh huh could we integrate something into our remote control something like light seems important that they can use it in darkness like glow in the dark so hand light yeah yeah maybe like the infrared like we can put some radium chips or something so that like at least yeah iradium okay yeah that ah sorry okay okay okay okay s well let us go on maybe with the presentation so yeah huh yeah sure and the remote control is going to be smart but how smart should it be to not to complicate things too much 0 and i dunno that is a question to you and to to well so i heard that it seems that speech recognition is something that can be done so that is the smartness of the thing currently we do not have guns with speech recognition or beer cans with speech recognition but we may have remote controls with speech recognition okay okay i dunno that is a nice world so just just just just think about it thank you do not touch the remote okay but yeah are are you saying here that the remote controls should be aware of who is using it so for instance the young guy would not be able to use it because his father does not want yeah i just want to say it should be real smart like with some maybe fingerprint recognition or voice recognition is quite tough i say do not use it and the control just looks yeah cause i ordered jus that that could be feasible i guess like to l to l lock it okay so since we have we want to do some speaker dependent speech recognition so we can use yeah so it could be smart in that way yeah yeah okay but for instance th i i am thinking about the other particularity that the the remote control could have s since it it knows who is using it it might also record the kind of channels you are u more often using and levels of volumes that you are more often things like that and provide you ways of using them yeah yeah sure yeah i dunno somehow i dunno that might be expensive but yeah it is that might also be a good sales pitch again the remote that knows you okay okay thanks so it is yeah marketing expert my turn okay it is alright participant 2 4 4 i think 4 sorry trend yeah no yes okay so i am going to talk about trends and i hope this can help us to to understand l how we should design our remote control so next slide please so 1st maybe just a small recap on how how do we watch trends so it is not so simple you might think that it is easy but it is not so simple anyway these days the best source of information is the web as you know so have to to go often on the web and look at what the others are doing and ask real people who are using real remote controls every day or any other tool that is similar to a remote control which basically is a small device that people have with them always like a phone we can we can use the phone as a as a good example of where to in be inspired of course those tha d who are watching the trends are also have also to be inspired because in fact they are not only watching the trends they are inventing it they are creating the trend i hope i am going to try to help you on that this is more risky because you are not following the trend you try to invent it which means either you succeed and you make a lot of money or you do not and you are out of business so anyway next slide please to be to be quick there is a lot of words here but basically there are in in the market of of remote controls there are 3 aspects that we should very pay much attention to the 1st one which seems to be the most important one is that it has to be fancy it has to have a fancy look and feel and interestingly this is the very most important thing it has to be fancy strangely enough it is more important to be fancy than to be wi and now that is the 2nd thing it has to be it has to be technologically i innovative it has to be new with some of new technology inside and and this is also more important than the last thing which we w may think that would have been the most important which is that it should be easy to use and it should be easy to use as a remote control so as you see it 1st have to be very nice s something that people are proud of that i they can be id identified with and and then something that contains very novel stuff that they can talk about with their friends huh mine has this and not yours and finally of course it has to be useful as a remote control but it seems that it is not so important that it is useful as a remote control next slide please and now in a more general broad way of seeing th the thing if we look back and not look at only remote controls i think it is important to see that the trends are quite the same in many areas so currently the the trends that we see in l in l big cities like paris and milan well it seems that this year things should have a fruit and vegetable way of of look or feel or so and i think of course i it applies to everything that is the thing with trends it it can travel f from clothe to furniture same idea fruit and vegetable think fruit and vegetable and if we co we compare to last year now it has to be spongy yeah what is spongy well this so so i think i yeah kind of maybe when we were talking about rubber i think the rubber aspect might be important because it is what is probably more feasible in terms of sponginess yeah it yeah s yeah so maybe titanium it is not a good idea seems not seems not we need to think about yeah so sorry mark it seems to be think more of something in the colors of like fruit and vegetables and spongy fruit even shape as a even in the shape it has to be more round and more yeah more look natural somehow yeah i mean and not those futuristic remote control with angles and and titanium like so that is what people seem to yeah i i know it is quite far from what you thought but that is that is fashion and you are old fashioned sorry okay okay okay that is all i have to say you have questions so these abilities are mainly ad addressed by young people or it is these i am sorry this you you so did you yeah yeah we have people listening to the trends everywhere in the world of course where 0 0 okay as you know our company is quite big and so i am just asking them what are the current trends according to them when they go in the stores and when they ask their friends that are also well it is not from yeah yeah it is more general trend it is not particular to the remote control no it is not it is not this this is very general yeah but it seems that trends travel across things yeah the what we yeah but some materials n they are to be they are to be something like solid like they can not be really spongy or yeah yeah sure yeah we have to i think we have to have the look of fruit and vegetables but we still have to put our chips inside so of course yeah yeah sponge yeah yeah at least that is yeah yeah that yeah yeah this is your problem this is not mine yeah yeah looking yeah fruit these things can be easily incorporated we can have t colors or this shape or at least yeah yeah i think in the colors and in the the kind of material if if it is something like rubber made or i think it it is also going to be good yeah okay yeah okay no more question okay yep thanks so okay so we will have next meeting in 30 minutes again now you have to go straight on this individual action which i which are for rama wil design look and feel de mark the user interface design and sammy the product evaluation you will work together on a new on on a prototype using modeling clay sounds interesting and i as always your personal coach will send you specific instruction okay okay thanks so can we highlight the specific features of our yeah yeah you are right you have to so so we want the speech recogniser and we want some kind of buttons and we want some themes like fruits or vegetables that is we want to follow general trend so you say s spongy s do we agree on that yeah yeah we have to so do you think no we do not have to but seems it is the trend so we have to for no again as i said we can also try to make it to create the trend yeah yeah so are we confident enough on creating trends so there is no yeah well that is you t can try to convince us well we can make it smell like fruit okay okay that is a good idea that is that is a good idea i so titanium smell like fruit yeah so what about location and these things people are really interesting on those features or they really like they more want these fancy features like i think i yeah i it is again in this what i said 1st it has to be fancy so i think if nobody else pro provides currently a remote control with that kind of stuff and if we can provide it i think it is a good sell for us because we have it and others do not feature yeah yeah okay it is fancy whether it is useful or not does not seem to be very important yeah i i agree with this yeah now we have to decide on what kind of fanciness do we take titanium smelling like fruit or do we make spongy fruity like yeah we will try to explore these 2 options and yeah yeah maybe you could explore the 2 option yeah yeah could we make a titanium shape yeah at least like we can make banana or i mean fruit shaped do not you say that you cannot do double shape curved shape yeah but yeah it is it is yeah that is a we are to look for and and s we are to see the whether rubber is expensive and d doub double curved seems to be okay okay okay in fact i just agreed to make to make the like titanium panels on a whole rubber body well okay w we will see okay so you explore now that you are going to work together these these 2 yeah or or spongy an yeah yeah maybe we can have 2 different assembly also like one spongy and one kind of titanium we have only the plastic or the the chippy yeah fiber chips or we will see if you have time we will see yeah i do not think w i think we have to choose if we choose titanium or if we choose spongy but it cannot be both we will see i i really do not like this modeling clay cause you know it makes some for for i dunno yeah we will look yeah for creation yeah yeah ah you can pretend that it is titanium even design you can paint it afterward okay okay no problem we have a very large department of paint yeah do do not worry you you you speak with you will do it alright alright okay so explore a shape so still we want to keep l c d or i think it is what we say that we have an an l c d with information yeah okay not the thing is that if we want to have as he says if we want to have a small number of buttons we need to have a kind of output that says currently what their actions are yeah then we can yeah yeah that user friendly or yeah that is the converse to having zillions of button where each button does only one thing yeah yeah okay and we just stick with 2 batteries so it is not any solar or yeah yeah j yeah because yeah classical we stay classical in that we do not reinvent the wheel yeah yeah yeah yeah anyway it is very in general i think people change t v more often than batteries of their remote control yeah so because the trend goes faster than the life of the so it is very okay okay so are we yeah yeah we are done yeah we are done okay so see you in 30 minutes yep
okay so now we are in the conceptual design meeting last the penultimate meeting how was lunch great do not be sarcastic bark so i will again with the secretary part we will have 3 presentations 1st the design 1st rama then mark and then sami and we have to take a decision on the remote control concepts and we have 40 minutes so what we want to the decision we want to take on this meeting are on the 1st on the component concept so what kind of energy we use what kind of chip on print and one kind of case and also on user interface concept what kind of interface we use and if there is some supplements and at the end sami will give a trend watching on what is been doing so let us go 1st one is it rama yes yes part is right component yeah so we have to mainly design design merely need to know which components we will use for energy and the material and the interface for energy there are maybe 2 or 3 possibilities 1st one we can use simple battery or we can use traditional solar cells or and then material we can have plastic rubber which is good for this rsi and then titanium which can be which have very good look and then interface we have push buttons or liquid crystal lcd display and we can use some jack moving jack kind of thing so as we discussed before we need to to have some speech recognition chip in our remote control so this can be simple kind of programmable chip and which can use microphone as well as some sound sensors and we also want to locate our remote control so still we are looking for possible technical specifications and how easy we can do and within our range like we have to do in our €12 or around that so we are looking for simple devices or simple technology to do the location of remote control in a room or in house so we discussed and so we would like to propose battery instead of solar cells and it would be problematic to have enough energy with the solar cells and so we would like to just use simple battery and also we want to go for titanium design instead of rubber or and the problem is with this design we found that we can not use double curved shapes what is a double curve shape like you can have 2 curves huh wow it is i think in manufacturing i guess it is problematic so we want to go for simple push buttons because it need simple cheap and it is really less a really less expensive compared to lcd which are which need advanced chip technology and it is more expensive since we want to put some other features such as speech recognition we want to reduce i want to know why just the sorry but for the point before why not the rubber if it is something that it seems to be and also if you put rubber it is bit difficult to do all the molding of buttons and these things and you titanium it is more yeah what can use something like you know the whole body is titanium but there are some rubber like no some rubber parts like like to make it feel better like in cell phones recently you can move with that rubber in 4 directions okay yes but full assembly we will use mainly for titanium titanium because rubber is expensive and also it is a bit difficult to do all the shape and this push buttons we would like to use push buttons instead of lcds and so we want to move i mean we are more some time we want to put speech recognisers so we want to reduce price on this technology and so that we can have okay so enough space or enough money simple button and speech recognition for the more complicated yeah we have simple buttons and speech recognition technology and still we have can we still include the lsd display lcd yeah seems not it is either so it is like it is not not not touchable but still like a source of information or a source for many use yeah maybe maybe we can see depending on how we will come up with our full design then if you have enough money or like for and so because the speech recognition technology will take at least €5 or that cheap or something so we want to reduce the cost on display or this the display would only be display and not yeah it is not going to be a touch part just a just display for giving you information yeah that can be we can consider because like it will not take much money i guess okay okay you have any further question i guess no so the batteries are going to be very light yeah we have to go for and now i think we have many options in the market so we can okay go for small nickel or all kinds batteries for really light batteries and and with good price so these device that can be used for speech recognition could also be used for this finding it basically instead of clapping why just be asked then the one thing we want to know is like because remote control is used for like in a household so it will be it maybe at least 56 people want to use it so so how to how to define our speech recognition whether we want to do speaker independent or speaker dependent if you are going for more speaker independent then it would be like again cumbersome and we need really more technology and for the location yeah if if everybody in the house they want to locate then we have to go for some speaker independent technology okay okay so let us now go to the you do have a question no it is a more question it puts lots of constraint on what we can do but yeah yeah it is always like that we have dreams and in the end we find out that it is not feasible yeah anyway we have some limitations but still lsd is already quite nice lsd is something else and it is quite nice i am an artist sorry okay so that is not too much now let us talk about interface just about number 3 3 which one have a look at this no this yeah so the concept of the interface generally i developed quite a broad concept not only for the interface but for possible instruction or user is manual and all the complex things that come together with your tv and remote controls so let us start with this we got our perfect remote control with a lot of buttons with a lot of buttons and we got explanation for every button and you can use your time and it will take it some days to learn all these buttons and the lcd is going to be somewhere here and go back button i do not know really where it is maybe one of these buttons and power on and off i do not remember so it should be maybe this button is power on and off or no info i can see nothing so it is our concept it is called the millennium remote control let us change millenniums yeah so maybe you can use for those in the earth that does not make sense this is very really i thought you liked it 0 okay just press the bottom please ah no yeah we will not use this we will not use this but instead of this ugly device that is our concept and it has got just few buttons quite well looking and all this stuff we already discussed and what will people say they will say it is perfect or what it will say they will say it is blended and everyone will say i will buy it and everyone is going to be satisfied do you think it can come in several colors or did i would make backlight of the lcd screen with different colors but not the case not the case the case in case would only be that aluminum titanium stuff yeah because apparently from your survey people like color yeah well they like something which is okay so let us remember there is a nokia phone which changeable panels yeah okay so that would you like it i do not know i do not have a nokia phone but it is i do not use that but again that is why you do not have it yeah that is fine because it is nasty but it would be expensive if you use color lcd no instead of that maybe we can change the color of the assembly maybe we can just if you just want more colors they can pay more money to get this the shapes and they can have different assembly maybe so users have different i mean they have their own interest color interests and so so we can just if they want they can just pay another okay so you propose something with option yeah that increase the price if we yeah yeah if they want like yeah so that we can kind of upgradable yeah yeah remote control okay just they will get a few more things and few more colors there is one more decision one more solution in fact because there are some paints that can change color according to where they are like they can reflect different colors depending on what is around like what color is around depending on the temperature yeah can make it in fact yeah but that may be too much expensive but it can be maybe in a gradable version because i think there are 2 kinds of people those for which the remote control is to be something useful i am going to talk about this later and those for which it is something that is specific to them so it is like a signature my remote control is pink nobody else than me has a pink remote control and that makes me special and you think that we do not have to make them pay more because of i think they would be ready pretty to pay more for that okay so those who wanted to have it been so it is not a base service no it might be optional but those people will be really few you know so like the young people who want to be different from their friends friends although similar but have something just slightly better pink so maybe that if that it is a selling point maybe it has to be the base yeah but you know if you want to be different you just take your remote control with you all the time and it makes you different you know anyone has the remote control here you do not you do not have you hello no i want to change my name like for instance take the ipod it is a kind of remote control it is white and it is so white that you see it from anywhere it has this distinctive look and feel and look video which people seems to like just because it is a color that we do not usually see in a remote control white could we integrate something into our remote control something like light that i can use it in darkness glute the dark yeah maybe like the infrared like we can put some radium chips or something so that like at least some eradium yeah not uranium just radium yeah that okay okay so well let us go on maybe it was a presentation yeah sure and the remote control is going to be smart but how smart should be to not to complicate things too much and i do not know that is a question to you and to well so i heard that it seems that speech recognition is something that can be done so that is the smartness of the thing currently we do not have guns with speech recognition or beer cans with speech recognition but we may have remote controls with speech recognition okay okay so that is a nice world just think about do not touch the remote thank you okay but yeah are you are you saying here that the remote control should be aware of who is using it so for instance the young guy would not be able to use it because his father does not want yeah i just want to say it should be smart maybe fingerprint recognition voice recognition is quite enough i say do not use it and the control just locks yeah because i ordered i am just that could be feasible like this so since we want to do some speaker dependent speech recognition on so so it could be smart in that way that way okay but for instance i am thinking about the other particularity that the remote control could have since it knows who is using it it might also record the kind of channels you are more often using levels of volumes that you are more often you know things like that and provide you ways of using them i do not know somehow i do not know that might be expensive but that might also be a good sales speech again the remote that knows you okay okay okay so my turn yeah marketing expert okay sorry participant 4 i think trend yeah no yes okay yeah no yes okay so i am going to talk about trends and then i hope this can help us to understand how we should design our remote control so next slide please so 1st maybe just a small recap on how do we watch trends so it is not so simple you might think that it is easy but it is not so simple anyway these days the best source of information is the web as you know so have to go often on the web and look at what the others are doing and ask real people who are using real remote controls every day or any other tool that is similar to a remote control which basically is a small device that people may have with them always like a phone we can use the phone as a good example of where to be inspired of course those who are watching the trends have also to be inspired because in fact they are not only watching the trends they are inventing it they are creating the trend i hope i am going to try to help you on that this is more risky because you are not following the trend you try to invent it which means either you succeed and you make a lot of money or you do not and you are out of business so anyway next slide please to be quick there is a lot of words here but basically there are in the market of remote controls there are 3 aspects that we should very pay much attention to the 1st one which seems to be the most important one is that it has to be fancy it has to have a fancy look and feel and interestingly this is the very most important thing it has to be fancy strangely enough it is more important to be fancy than to be and now that is the 2nd thing it has to be it has to be technologically innovative it has to be new with some of new technology inside and this is also more important than the last thing which we may think that would have been the most important which is that it should be easy to use and it should be easy to use as a remote control so as you see it 1st have to be very nice something that people are proud of that they can be identified with and then something that contains very very novel stuff that they can talk about with their friends mine has this and not yours and finally of course it has to be useful as a remote control but it seems that it is not so important that it is useful as a remote control next slide please now in a more general broad way of seeing the thing if we look back and not look at only remote controls i think it is important to see that the more important to see that the trends are quite the same in many areas so currently the trends that we see in big cities like paris and milan well it seems that this year things should have a fruit and vegetable way of look or feel so i think of course it applies to everything that is the thing with trends it can travel from cloth to furniture same idea fruit and vegetable think fruit and vegetable and if we compared to last year now it has to be spongy what was spongy well so so i think a yeah when we were talking about rubber i think the the rubber aspect might be important because it is what is pretty more feasible in terms of sponginess so maybe titanium it is not a good idea seems not seems not we need to think about yeah so sorry mark think more of something in the colors of like fruits and vegetables and spongy even the shape even in the shape it has to be more round and more color yeah look natural somehow i mean and not those futuristic remote control with angles and titanium like so that is what people seem to do i know it is quite far from what you thought but that is fashion man okay okay that is all i have to say do you have questions so this update is mainly addressed by people or it is i am sorry this you got some update fashion updates yeah we have people listening to the trends everywhere in the world of course as you know our company is quite big and so i am just asking them what are the current trends according to them when they go in the stores when they ask there are friends that are also it is more general trend it is not particular to remote no it is not it is not this this is very general yeah but it seems that trends travel across things the what we yeah but some materials there to be there to be something like solid like they can not be really spongy yeah we have to i think we have to have the look of fruit and vegetables yeah but we still have to put dark chips inside so of course this is your problem this is not mine yeah looking through these themes can be easily incorporated yeah i think in the colors or the kind of material if it is something like rubber made or i think it is also going to be good okay okay no question thanks so we will have the next and now you have to concentrate on this individual action which are for rama design design and design mark the user interface design and sami the product evaluation you will work together on a new on a prototype using modeling clay sounds interesting and as always your personal coach will send you a specific instruction okay okay thanks so can we highlight the specific features of our yeah you are right so we want the speech recognition and we want some kind of buttons and we want some themes like fruits or vegetables so we want to follow the general trend spongy do we agree on that agree on that yeah have to do you think so we have to 0 no we do not have to know seems it is the trend again as i said we can also try to make it yes so yeah so there is no are we confident enough in creating trends well that is you can try to convince us wow we can make it smell like fruit okay okay that is good idea so titanium smell like fruits so what about location and these things people are really interesting on those features or they really like they are more on these fancy features yeah it is again in what i said 1st it has to be fancy so i think if nobody else provides currently remote control with that kind of stuff and if we can provide it i think it is a good sell for us because we have it and others do not it is fancy whether it is useful or not it does not seem to be very important i agree with this now we have to decide on what kind of fanciness do we take titanium smelling like fruit or do we make spongy fruity like we will try to explore these 2 options you could explore the 2 options could we make a titanium shape yeah at least look at the fruit shape do not you say that you cannot do double shape yeah that is a way we have to look for alternatives and we have to see the weather rubber is expensive and in fact i just agreed to make to make like titanium panels titanium panels on a whole rubber body well okay okay so you explore now that you are going to work together these 2 or spongy and yeah maybe we can have 2 different disassembly also like one spongy and one kind of titanium because inside chips we have only the plastic or that you have to be yeah fiber chips or yeah i do not think i think we have to choose if we choose titanium or if we choose spongy but you will see i really do not like this modeling clay you know it makes some browns for i do not know creation yeah well look yeah you can not pretend it is titanium you can paint it after work department of paint do not worry you you will do it you speak with alright okay so explore shape so still we want to keep lcd or i think it is what we say that we had an lcd with information the thing is that if we want to have a he says if we want to have a small number of buttons we need to have a kind of output that says currently what there are actions are yeah that user friendly yeah that is the converse to having the zillions of button where each button does only one thing yeah and we just stick with 2 battery source not any so classical we stay classical in that we do not reinvent the wheel anyway it is very in general i think people change tv more often than batteries of their remote control because the trend goes faster than the life of the okay okay are we we are done we are done so see you in 30 minutes i am going to