good morning flores g good morning marketing expert 0 yeah right are you ready you should put the laptop right into the square for the cameras for i for the cameras yes alright good morning sebastian good morning mister p m i am fine how are you today how was your business trip to boston well actually i did not go did not feel like it geez so do you want to open it as read only i guess i should close it here you have the same message of windows cannot senator 0 stand by okay close the the window okay the waiting is for our marketing expert ruud so that is right ruud project kick off is there a schedule for this meeting yes there is actually i will li list the agenda for today for this meeting good morning ruud good morning it is important yeah great i shall close the door it is important that the laptops are exactly on the square for the cameras okay okay we are here to develop a new product i am sure you have had a mail from our account manager about it and this is the 1st meeting to to generate some some ideas about it you are here in a specific role ruud is here as the marketing expert roo is here as the user interface designer and sebastian is here in the role of industrial designer is that correct that is correct okay we are going to do a little tool training for the tools we are going to use during the meetings we are going to have here then i will tell you a little bit about my idea of the project plan and we will have a discussion this meeting should take no more than 25 minutes so we should keep that in mind alright okay is there any room for a little presentation maybe during the discussion section there is yeah there is okay no problem okay this new product we are are g are going to develop it is a remote control a television remote control and 1st of all it should be original it should be trendy and user friendly those are kind of easy goals and i am sure we can find more goals for the for the product we are going to develop we will discuss later on more ideas about how the remote should look and how it sh it should function and all those kind of things okay the market we should have a look at the market we are going to use a a pred a project method during this development which consists of 3 different design stages the functional design the conceptual design and the detailed design all of these stages mean that we do some individual work prepare and then meet to discuss our the the the progressions yes progressions the 1st stage the functional design we are going to search for the user requirements and we will make a specific specification of that the 2nd is the technical functional design what effect should the remote have well in this case control t the the television i think it is for the vision yeah and the last one is the working design how exactly does it work in the technical sense the other design stages we will discuss that later so we will kop it keep it with the functional design okay before we think about remote control we will work with some of the tools we have here as you see now i can give a presentation it is also possible to use this one as well you can display pr 2 presentations if you want to to presentate to show us a file you will need to place it in your project documents folder which is on your desktop at least it should be then we have this electronic white board system yeah i will show that now you can draw on the board using this pen there are little sensors so do not grab it here but a lit more a little bit more to the to the end sensors well it it is on the eraser now so we click the pen button okay so not too fast writing you can insert a new slide or or white board file by either using the insert function or by clicking the next button or the blank button it is quite the same all our whi smartboard notes should be kept in the same file so do not m make a new file just use this one during the day you can use the eraser to make something go away but we all use the same white board file yes so we can work together on it while we are or should we only use it in the in the meetings yeah yeah in the meetings only in the meetings yeah okay it is really like like a regu regular whiteboard yeah alright yep you can choose the format sorry let me see well i guess it is maybe because i am not s pen selected yep current color you can choose another color and for example black and you c i can choose the line width so now i d have a different line width and color okay quite easy if you do have any questions just c ask me to 0 well i am i wrote down the documents should be in the project documents folder if you want to discuss it with us as a little training i will ask ruud 1st to draw your own animal on a new slide with a different color and a different line width than the one now selected okay green an animal okay a wee rabbit it is a bunny a rabbit alright okay well great roo could you do the same please but of course flores but a different animal with a different color and a different line width blank sebastian is thinking about the animal i am just guessing what should be my favorite animal okay yeah i am think about it too format well it looked more than a bunny than a cat but it works right well i will give it a try yeah it it should be a cat okay i am guessing a horse very good with a very small legs i was very good in drawing you should feed that that animal well i guess you get the idea yes okay beautiful beautiful okay so you can use this at any time during the presentation if you want to any questions well just just let me know okay back to our project the remote control we are going to develop will have a selling price of about €25 the profit we are looking for for this product is €50000000 which is quite a number we we will focus this internationally so the product will be sold if there is market interest in in more than one country and the production costs should not be more than €12 50 so we should keep that in mind by w w during the development because well those are important numbers then the discussion maybe the time for sebastian to show his presentation yes i have some technical issues which i would like to present to you before we start the discussion because there might be some influations influences limitations okay okay okay okay great okay 1st about my role role of the industrial designer i would like to think about the implementation of of things and the technical possibilities and impossibilities so if someone of you comes up with ideas i will try to translate them in technical functions but there might be some impossibilities so that is one i also will propose some some implementations for that but well these are quite the same sorry about that and i also will remind people of some new technical possibilities which are available and which might be interesting to implement in our product okay i have some initial ideas about some things which are maybe nice to take with you in the upcoming discussion one thing about interopera operability i think a modern remote control should control a device diverse subset of equipment for instance d v d players cell phones video and audio equipment so one re one remote control for all your equipment and for a cell phone well there should be some interoperabi interoperability between them yeah okay yeah i think it could come in handy we should discuss that and we should think about the way how these things should communicate with each other we are not living in the 1980s anymore so infrared is not is not really hot technical stuff anymore but you should think about the things like bluetooth but yeah but the infrared it is well a little bit old fashioned if you would call it like that but it is cost effective but all the t v s are equipped with infrared so yes y you you can well not all not all so that is the point most of them so or you shou sh use a you should equip infrared and bluetooth together in one remote maybe but that is something we should discuss and about every everybody should think about it yeah so that is just my role i will just give you everybody some technical input and i think now the time is to have a little discussion about what the product should be and how it should look yeah but take these things into account when you start the discussion okay so the the main por the main points you are telling us are focus on the inter operability and yes so one thing one remote control should control one or more pieces of equipment and the way of communicating with these equipments okay and and okay okay good okay that was your presentation that is it okay okay okay great i will go back to my own presentation okay i i do think it is time now to to discuss some things sebastian told us a few things about the technical implemen implications there are other things like how to make it trendy which is i think most ru ruud is role the way how it should be controlled by the user which is roo r during this part so let us start with you h how do you think the remote should function for the user well i had a few things in mind well the interoperability just like sebastian said the remote should work on different t v s or even different yeah what is it devices yep so i i i think it is a universal remote control for customers to buy just new in a store yes i think it should be something like that it is not for for for philips or whatever to buy our remote for their own product right okay so we are we are going business to consumer not we are we are it is not a yeah i do i do not know that it is no i have do not have the information for it we are not developing this product for a specific vendor are we no no we are just developing this product and we want to sell it to a very broad public so it should fit to every device no no okay yeah yeah ruud y do you agree yeah i think i think they are right yeah okay okay well the techni fu technical function what you said is just by pressing the button you should change the state of the t v that is just the basic f technical function yeah so that was my really my part for this session so is that ease of use or is that more like yeah well that is just the fu the technical function is pure what should the remote control do wh what is his task as an as an device it just should change the t v is state okay so that is it but furthermore and you you see the buttons as a as a means of doing this yeah or are there any 0 other controls yeah with buttons are there only any other cont yeah or maybe you want a touch screen or well i i have seen these remote controls with this little stick which you can move forward sidewords but yeah huh you know these things and it is very easy for a user to to switch w yes they are very vu vulnerable yeah to to switch b between channels or change between tracks on a on a c d on on a chapters you know on a d v d player so maybe that is an idea i do not know yeah and for other user interface i had well it is more industrial thing point at a t v i think it is it is quite disturbing when you always have to point directly to the t v so you must point everywhere so maybe infrared is okay maybe not even pointed yeah just do not even point it so in that case infrared should maybe be restriction to that yeah okay is that are there restriction for the range the operating range too so when you are not able to point at the device the range is very limited yeah if you g if you go to radio or or yeah for t v you are always in in the neighborhood of a t v so i do not think think the range should be a problem to that but if you want to get it working with a radio and you are in outside your garden with just one speaker then maybe the range should be okay okay gentlemen just a reminder we d we have 5 minutes left for this meeting okay but okay yeah 2 more things you should able to feel the buttons without it mis you have to know what you do without looking at the buttons so it should be as user interface for feeling should be good to understand you must feel the buttons for volume or whatever i think okay s yeah yeah and of course you do not always know where all buttons are so it should be visible al in dark too so when it is dark okay those are 2 really user interface i will write down glow in the dark yeah that is perfect is tha okay okay okay i just want to hear ruud is input for this meeting do do you do you have anything already w ab idea about how the market will respond to the such a product or what we should take in account when developing such a product i think most most things have already been said like control multiple devices and yeah infrared might be an issue because well he said about n abo what he said about pointing but lots of devices already use infrared so we will probably have to implement that okay okay okay sebastian did you have any other ideas well yes i had about 3 minutes ago but i have seem to forget them forgot them 0 yes i remember you said something about visibility in the dark yeah would it be nice for a user to have display on this remote control on which you can see functions which makes it easier to operate it yeah well maybe i but it it can be quite simple you can just have white buttons with a black mark on it i i do not know okay the the the digits in black then it is already visible in dark okay so it it do not have to be a lightning or or a fancy well it can be for design of course okay okay yeah yeah okay because because we wa we want to develop a trendy product yes but there is a cost limitation too so well that is more yeah €12 50 yeah yeah so that is a big problem i think i think the the financial part of this project implicates that it is not going to be a high high end product the cost price is very low okay just remind something the digits of the the painting on the buttons should not fade okay okay okay you have a m very good point yeah always have s the soft buttons always clear the the the paint on it the marks okay okay i ha i have one point f which which comes in mind now d i think the device should either be rechargeable very easily or it should not consume too much power okay because it is very annoying if you need to change the batteries every s every other week yeah okay so maybe we could for example only light the buttons that are applicable at that moment or yeah but necessary yeah i dunno it is that is more sebastian is yeah but then bluetooth might be problem cause i think bluetooth it is use a lot of well well cell phones have integrated bluetooth also and well it is it seems to work quite okay yeah i know it from the cell phone well does it i am not sure yeah so technically it will be possible but you can not you can not use bluetooth all the time 24 hours a day no you cannot okay does it gentlemen i am afraid we do not have any more time it is over okay okay so we will go back to our own work next meeting starts in 30 minutes and well you know your 0 your individual actions or your personal coach will probably email you about th it so this was it okay see you in 30 minutes great
good morning flores marketing experts are you ready you should put the laptop right into the square for the cameras yes good morning sebastian good morning mister p n how are you today i am fine how was your business trip to boston well actually i did not go did not feel like it so do you want to open it as read only i guess i should close it here you have the same message of windows canal yeah but i was the type like a blighter 0 standby close the window okay the waiting is for our marketing expert root project kick off is there a schedule for this meeting yes there is actually i will this is the agenda for today for this meeting good morning ruth it is important i shall close the door yeah great it is important that the laptops are exactly on the square for the cameras okay okay we are here to develop a new product i am sure you have had a mail from our account manager about it and this is the 1st meeting to generate some ideas about it you are here in a specific role rute is here as the marketing expert ruh is here as the user interface designer and sebastian is here in the role of industrial designer is that correct that is correct okay we are going to do a little tool training for the tools we are going to use during the meetings we are going to have here then i will tell you a little bit about my idea of the project plan and we will have a discussion this meeting should take no more than 25 minutes so we should keep that in mind is there any room for a little presentation maybe during the discussion there is yeah there is okay no problem okay this new product we are going to develop it is a remote control a television remote control and 1st of all it should be original it should be trendy and user friendly those are kind of easy goals goals and i am sure we can find more goals for the product we are going to develop we will discuss later on more ideas about how the remote should look and how it should function and all those kind of things the market we should have a look at the market we are going to use a project method during this development which consists of 3 different design stages the functional design the conceptual design and the detailed design all of these stages mean that we do some individual work prepare and then meet to discuss our the for the ring the progressions yes the 1st stage the functional design we are going to search for the user requirements and we will make a specification of that the 2nd is the technical functional design what effect should the remote have well in this case control the television i think and the last one is the working design how exactly does it work in the technical sense the other design stages we will discuss that later so we will keep it with the functional design okay before we think about remote control we will work with some of the tools we have here as you see now i can give a presentation it is also possible to use this one as well you can display 2 presentations as you want to want to to presentate to show us a file you will need to place it in your project documents folder which is on your desktop at least it should be then we have this electronic whiteboard system yeah i will show that now you can draw on the board using this there are little sensors so do not grab it here with a little bit more to the end it is on the eraser now so we click the pen button okay so not too fast writing you can insert a new slide or whiteboard file by either using the insert function or by clicking the next button or the blank button it is quite the same all our smart board notes should be kept in the same file so do not make a new file just use this one during the day you can use the eraser to make something go away but we all use the same whiteboard file yes so we can work together on it while we are i should only use it in the meetings in the meetings only in the meetings it is really like the regular whiteboard you can choose the format you can choose the format sorry let me see current color i guess it is maybe because i am not been selected current color you can choose another color and for example black and you can choose the line width and so now i have a different line width and a color quite easy if you do have any questions just ask me to 0 well i wrote down the documents should be in the project documents folder if you want to discuss it with us as a little training i will ask ruud 1st to draw your own animal on a new slide with a different color and a different line width than the one now selected an animal okay okay    it is a bunny a rabbit a rabbit okay well great ruhl could you do the same please of course but a different animal with a different color and a different line width sebastian is thinking about the animal i am just guessing what should be my favorite animal yeah i am thinking about it too format well it well it looked more than a bunny well it looked more than a bunny than a cat but it should be a cat i will give a try i am guessing a horse very good with a very small legs i am not very good in drawing you should feed that animal well i guess you get the idea yes okay beautiful beautiful okay so you can use this at any time during the presentation if you want to any questions well just let me know okay back to our project the remote control we are going to develop will have a selling price of about €25 the profit we are looking for for this product is €50000000 which is quite a number we will focus us internationally so the product will be sold if there is if there is market interest in more than one country and the production costs should not be more than €12 50 so we should keep that in mind during the development because well those are important numbers then the discussion maybe the time for sebastian to show his presentation yes i have some technical issues which i would like to present to you before we start the discussion because there might be some limitations okay okay great okay 1st about my role the role of the industrial designer i would like to think about the implementation of things and the technical possibilities and impossibilities so if someone of you comes up with ideas i will try to translate them in technical functions but there might be some impossible possibilities so that is one i also will propose some some implementations for that but well these are quite the same sorry about that and i also will remind people of some new technical possibilities which are available and which might be interesting to implement in our product i have some initial ideas about some things which are maybe nice to take with you in the upcoming discussion one thing about interoperability i think modern remote control should control a diverse subset of equipment for instance dvd players cell phones video and audio equipment so one remote control for all your equipment your equipment for a cell phone well there should be some intropability between them i think it can come in handy we should discuss that and we should think about the way how these things should communicate with each other we are not living in the 1980s anymore so infrared is not really hard technical stuff anymore but you should think about things like bluetooth yeah but the infrared is well a little bit old fashioned if you were called that but all the fees are equipped with infrared so well you can not all not all so that is the point most of them or you should equip infrared and bluetooth together maybe but that is something we should discuss and about everybody should think about it so that is just my role i will just give you everybody some technical input and i think now the time is to have a little discussion about what the product should be and how it should look but take these things into account when you start the discussion okay so the main points you are telling us are focused on the interoperability yes so one thing one remote control should control one or more pieces of equipment okay and the way of communicating with these equipment okay okay good okay that was your presentation it is it okay okay okay great i will go back to my own presentation okay okay it is time now to discuss some things sebastian told us a few things about the technical implications there are other things like how to make it trendy which is i think most roots role the way how it should be controlled by the user which is rule during this part so let us start with you how do you think the remote should function for the user well i had a few things in mind well the interoperability just like sebastian said the remote should work on different tvs or even different devices i think it is a universal remote control for customers to buy just in a store yes i think it should be something like it it is not for philips or whatever to buy our remote for their own product right okay so we are going business to consumer it is not a yeah i do not know we are not developing this product for a specific vendor no no and we want to set it to a very broad public so you should fit to every device rut do you agree okay okay well the technical function what you said is just by pressing the button you should change the state of the tv that is just the basic technical function so that was really my part for this session so is that easy view so is that ease of use or is that more like well that is just the technical function is pure what should the remote control do what is his task as a device it just should change the tvs okay so that is it you see the buttons as a means of doing this or are there any other controls yeah with buttons or maybe you want a touchscreen or well i have seen these remote controls with this little stick which you can move forward sidewards and it is very easy for a user to switch yes to switch between channels or change between tracks on a cd on chapters on a dvd player so maybe that is an id i do not know for other user interface i had well it is more industrial i think pointing at the tv i think it is quite disturbing when you always have to point directly to the tv so you must point it everywhere so maybe infrared maybe not even point it yeah just do not even point it so in that case infrared should maybe be a restriction to that okay and is that the restriction for the range the operating range too so when you are not able to point at the device yeah if you are range if you go to radio or for tv you are always in the neighborhood of a tv so i do not think the range should be a problem to that but if you want to get it working with a radio and you are outside your garden with just one speaker then maybe the range should be okay gentlemen just to remind we have 5 minutes left for this meeting 2 more things okay you are able to feel the buttons without you have to know what you do without looking at the buttons so it should be as user interface for feeling should be good to understand you must feel the buttons for volume or whatever i think and of course you do not always know where all buttons are should be visible in dark too so in the dark those are 2 really use interface i will write down glow in the dark yeah that is perfect ok ok i just want to hear ruud is input for this meeting do you have anything already idea about how the market will respond to such a product or what we should take in account when developing such a product i think most things have already been said like control multiple devices and infrared might be an issue because well he said about pointing but there are lots of devices already use infrared so we will probably have to implement that okay okay okay sebastian did you have any other ideas well yes i had about 3 months ago but i seem to forget them 0 yes i remember you said something about visibility in the dark would it be nice for a user to have a display on this remote control on which you can see functions which makes it easier to operate yeah well maybe i but it can be quite simple you can just have white buttons with a black mark on it the digits in black then it is already visible in dark okay so it do not have to be lightning or fancy well it can be for design yeah okay because we want to develop a trendy product yes so there is a cost limitation too yeah €12 50 so that is a big problem i think i think the financial part of this project implicates that it is not going to be a high end product the cost price is very low just remind something the digits of the painting on the buttons should not fade okay very good point always have the soft buttons always clear the paint on it the market okay i have one point which which comes in mind now i think the device should either be rechargeable very easily okay or should not consume too much power because it is very annoying if you need to change the batteries every every other week so maybe we could for example only light the buttons that are applicable at that moment or yeah i do not know so that is more sebastian is but then bluetooth might be a problem but i think bluetooth has used a lot of yeah well does it i am not sure i all cell phones have integrated bluetooth also and well it seems to work quite okay yeah so but you can use bluetooth all the time 24 hours a day okay gentlemen it is over i am afraid we do not have any more time so we will go back to our own work next meeting starts in 30 minutes and well you know your individual actions or your personal coach will probably email you about it so this was it okay see you in 30 minutes great i am