okay right conceptual design meeting right okay so right well from the last meeting i was trying to send you the minutes but it did not work out too well so maybe in sort of quick summary of the last meeting i can quickly give you what we what we had right so wishing i had not closed the damn right so we had the fact that we are going to have the the logo the company logo in its color scheme incorporated onto the the device the remote device we had made our decisions about made our decisions about the device itself that it was going to be simple to make it enable us to complete the project in time we are going to have effectively 2 pages a front page which had the features that the the customers most wanted and then the the backup features on the 2nd page so that it could meet the technical requirements and the customers would not have to look at them too often only as and when required so so basically what decisions have we made have there been any changes i think we all have a presentation again so if we go through those and then right yeah 3 presentation yeah shall i go 1st again so yeah fine okay i see this a little more smoothly than the last one okay right let us get started basically the for the i will back actually for the components design next step is basically the the way the remote is going to work is still the same idea as before we still have the user interface which is all the buttons we are going to incorporate then there is a chip and still the sender so yes including the power s supply as well i will go on to my findings in each of these areas 1st in the power supply we have the option of just the standard battery there is a dynamo any of you think of kind of like the the old torches which you wind up there is a kinetic option which if any of you have seen those new watches which you kind of you power up by waving around it just requires a small amount of movement which would mean the batteries would not have to be replaced that is one option but i think that was going to cost a little more and then there is solar cells as a final option for the buttons we have an integrated push button which is 0 just to say all all these are supplied by real reaction so i guess for the ease of for quickness and ease we should take them from at least like one of these options so for the buttons there is an integrated push button which i guess is just the same as the standard ones okay this says it is similar to the button on the mouse for a normal for like like modern computer there is a scroll wheel which is you know the new mouse has just got like the center section which you can scroll up and down which may be for the volume you could do do that one issue for the buttons is depending on which material we use if we use rubber buttons then it requires a rubber case so we have to take that into consideration moving on to the printed s what would be the cost do do we know that is on the next i th i think the there was not too much difference in the cost that that related to the actual buttons but it does affect the printed circuit board which is the next section basically for the circuit board which is the middle it is just see it down there the chips like the like the workings of the actual of the remote the firm supplies a simple a regular and an advanced circuit board and there is different prices according to each so if we have got the scroll wheel for one of the buttons that would require a slightly more advanced circuit board than if we just had a standard push button one final thing we came up with was some information on the speech recognition there is a small unit available through the company which obviously would be an extra cost but it would not affect the size of the remote too much and i guess that would require a more advanced circuit board so there is an extra price in that sense there is th sorry an extra cost in that sense going to my personal preferences i thought possibly for power we could use kinetic which is the idea of the watches that you move you move the remote around to power it up and this would avoid batteries running out having to replace batteries and such like for the buttons i thought we would probably get away with just having the standard push buttons rather than the scroll wheel and for the circuit board again depends on which features we want in the actual in the remote so if we wanted the scroll wheel and wanted the voice recognition then we would have to get a a more costly circuit board and that is it kay with the printed circuit boards you were going for the thanks i it kind of depends if we are going to have the speech recognition we would have to probably get an advanced one i am guessing but i do not know so that is something i will have to look into but are we going f r right that is a that is a decision for all of us so are we able to make that decision now in a sense that this is the point at which we are discussing that issue yeah yeah we decide so would it not be best to rather than i mean one way is to do each of the presentations and then make decisions going back to the various presentations as they were yeah the other way would be to do the presentation and then make the decision at that point in time yeah that is probably a better one to discuss it straight away maybe w cause at that point then you have got the details up there so if we wanted to know for instance that the scroll wheel required the regular and what required advance then if we were able to see that down then we could make the decision at that point in time and then that would be the end of that issue does that make sense yes i have a lot of the information there it might not be very clear is there unless you want to plug it back in to yours we could do yeah yeah we should as i say it only specified that we need a more advanced circuit board for the scroll wheel it did not the voice recognition came as a separate piece of information no the scroll wheel required the regular so the yeah if if you down it is just this bit at the bottom which i have highlighted but the scroll wheel requires a mini m minimally a regular chip which is in the higher price range okay i think the scroll wheel the display requires an advanced chip the display requires an advanced chip which in turn is more expense also the display is for something else which we decided against but that bit okay and note that the push button just requires a simple chip so that would keep the price down down yeah and if we are going for sleek and sexy i think a scroll wheel is maybe a bit kinda bulky i i have got pictures well i have seen pictures with it kind of sticking off the side of it and they do not really look great right kay okay so maybe just a simple push button and that would cut costs on the so so we are going for p okay so is so are we going for the w are we going for the simple one are we yeah a simple pushbuttons okay simple push button did everyone get this on the speech recognition the it was basically what we said before the idea that you record in a set message and then it picks up that message and replies to you yeah so it is basically the concept we discussed before but then we do not know for sure whether it would require a more complicated circuit board i am guessing it would but got like the definite information maybe we should go on what we are certain of rather than so if we go for the simple push button so effectively we are going for the simple printed circuit board are we or are we going for the regular if it is just the push button then it just needs the simple circuit board but is there any other i mean okay that is true for the for for that element but we have to take all el elements into consideration and so if there is one element that requires the more expensive one or say the regular one or the more advanced then that would have to be the same for all of them s i suppose we need we need to find out what circuit board that requires maybe before we m make a decision but but the way that i interpret that it does not seem to send out a signal to the telly right it just it is like a parrot just representative reply replying to your message 0 yeah i suppose so yeah so maybe that would be something separate yeah so i do not think it would effect our circuit board yeah no okay so we would have a simple circuit board and that would be an extra that would be in addition to it yeah yeah and i do not think you could really perform any of the remote functions with it 0 that makes sense cause the example that they have given there is good morning coffee machine good morning jo it might be useful to say like where are you remote okay here i am jo yeah but i think that is maybe as far as that one could go okay yeah yeah that makes sense so we would stick with the simple circuit board and then think of the speech recognition as an extra an extra possibility yeah just as a fun way to find it simple circuit board okay simple push button okay w w kinetic and it says that i think it said the cost of that is not too much you were you were wanting to go for the kinetic power supply yeah i i thought so just for just for ease of not having to replace the batteries and how does it get charged up it is i think it works on the basis they have some kind of ball bearings inside it is it is some on watches which you you kind of you shake to power it up somehow the mechanism inside powers up through movement okay so you would you would move the remote around a little bit and then that powers it up to use it okay yeah so the speech recognition was are we going for speech recognition no cause that required the advanced i think it would be helpful to find it but i do not think it would just yeah i think did we decide it did not affect the circuit board it just affected yeah i think so just just for the call and find thing it was just i had speech recognition requires advanced req require 0 no th that is what that is what i thought but maybe maybe it does not i think i might have got that wrong 0 cause it is s it is separate is not it it is not part of the so okay speech recognition you reckon then is s simple it is it is just an addition thing it is yeah and so we would want it in as an extra because it does not appear to cost too much would that be kay kay shall i pass on to you now i think in fact it would not really cost anymore would it i will just just check what it said actually i do not think it really says anything about the cost but it says that it is already in the coffee machines so yeah like it is already kind of i assume it would cost extra but maybe we maybe we will find out how much that does cost and have to decide slightly later and then have to change all change everything at the last minute okay s 0 that was quick okay so very brief presentation from looking at the remotes that are out there at the minute none of them are particularly sleek and sexy i have not actually got the examples of the scroll button there but there is some curved cases that you can see a range of sizes all of them have a lot of buttons there they seem to just have the rubber buttons does that move it sorry it just seems to be skipping on without us doing anything yeah i have found that try and get it back if you right click and then go onto a previous slide ah it is alright okay right there was not much more to say about that just rambling some of the remotes that i looked at one of the models da did actually have voice recognition where you could where it was connected to the remote control functions and it was quite a swish model where it can control 4 devices t v cable satellite video d v d audio so that is a bit of competition there so i mean maybe it is better not to try and compete with that sort of thing and just to market it as a completely different like different viewpoint as a kind of finding your lost control rather than trying to compete with the functions yeah yeah the scroll buttons as you have already mentioned there is examples of those but they do not look as sleek as other models and there is no real advantage and because it impacts on other on the materials and the price it is not great on the price yeah so you were saying the scroll buttons yeah th there was a specialist type of remote that we could think about there was children is remote where they just had a very limited range of buttons and they were b bright and colorful and you you could program them so that they could only look at certain channels kay but i do not know if that is really in our field but that is something that is out there i guess i guess we are going for the biggest market maybe not but was it was it specified that we went for the biggest well we are to go for the international market rather than a local market but that that would not necessarily preclude the one thing that you can often do with products is you can make small modifications so you have your basic model which you would sell at whatever and then you could have additional features in you know like a you would have model one model 2 and model 3 and therefore you can sub divide your market up but that is really where your field is so maybe the children is remote should be like a a next step but maybe i dunno for ours maybe we should anyway you could add on for an extra package but on this basic one i am reckoning that we are going for the basic model to be discussed here and that you would have for future reference the possibility of adding in extra features at extra cost to take care of specialist market segments okay right well that is something that we can be aware of is that so so what are we deciding to do here i think because there is already very good voice recognition technology out there right and because ours might not cover the same functions that the leading brands do it might be a good idea to market it as a finder function the fi yeah the finder function rather than as a speech function to find your remote yeah yeah so you also said for going for the international market that some some maybe older people might not like the speech recognition okay 0 yeah s s so different languages might not be compatible yeah yeah it w it would make it quite complicated where ours at least keeps it fairly simple and then the yeah cause i think you program this one yourself like to say like whatever you want to your question yeah yeah yeah and ours is quite a cheap device so i do not know how much we will be able to put into it yeah yeah so you would have a finder feature rather than a voice recognition feature maybe unless something else comes up and you were talking and you were talking about scroll buttons yeah i think i think we have decided that it is going to increase the cost and give no real kinda extra benefit and it is going to decrease from the sleekness of it okay yeah b alright so we are just going to have the the rubber buttons was that right yes yes and just to be aware that there are kind of specialist functions and specialist remotes but we probably do not want to focus on those like such as the children is remote okay so not to be focused on yeah there was a mention just as kind of a warning about button design just to avoid ambiguity so it gave the example of say your volume buttons for up and down they might both have a v on for volume let us think how they did this good in in flip it round in 90 degree a 180 degrees and have it up and down i am just going to check so i do this right an upside down v so that would show that volume was going up whereas the one underneath would see the volume going down what did they say i think the thing was that if you decide to do this to have triangular buttons somebody might look at this one and say 0 well this triangular button is pointing up and that is the 1st thing that they see actually that can not be right can it right 0 well no they might see yeah they might see this pointing down and think right that is going to turn the volume down whereas the actual button is pointing up so the function is to turn the button up so be careful what you put on the buttons and be careful of the shape that you make them because they might be kind of 2 so maybe we could have like yeah contradicting kind of shapes yeah i i know what you mean so maybe we could have volume written on the side and then up and down on the on the buttons themselves yeah yeah you could have volume up and volume volume up down and like that possible and cause the idea was to have limited it was to have sizable amount of information on it yeah yeah limited number of buttons yeah cause it was 16 buttons was not it that were yeah we got it down to not too many and i think that is all i had to say for that okay so what was the decision on the design of the volume button are we are we going to go through the design of all the buttons at the moment or are we going to t i have i have got some things to say about possible design things from yeah maybe we should see yours 1st 0 okay okay trend watching cool right i have been looking at some trends in in sort of basically fashion on top of doing the research into the remote control market the the one that is the one i talked about last time that we would sort of asked people about remote controls and what what was good about them what was bad what they used and we have also been looking at sort of fa sort of fashions and what people are wanting out of consumer goods at the moment so we have had people in paris and milan watching the fashion trends you know yourself so so just to summarize the most important things which came out of the remote control market investigation the most important thing was that the thing sort of look and felt fancy rather than just functional kay and 2nd there should be some technological innovation and then 3rd and l less important than the other 2 there should be an ease of use as well and apparently the fashion trends are that people want sort of clothes and shoes and things with a fruit and vegetables theme but the feel of the material should be spongy which is contrary to last year apparently i presume it must have been not not spongy last year so we need to emphasize the fancy design with on on our remote control above all else and then also try and add in technological informat innovation which could be our sort of find the thing with a hand clap and then we need to ma sort of make it easy to use that is as a 3rd priority so perhaps fewer fewer buttons and functions as we have as we have discussed and then maybe find a way to incorporate these trends so that we sort of capture people is imaginations so maybe we could make the buttons shaped like fruit and veg or the the buttons could be spongy somehow maybe we could make them out of rubber rather than sort of hard plastic and then sort of even wackier than that we could maybe have a fruit or vegetable shaped remote say in the shape of a banana or something like that right so that will be it maybe a banana or courgette or something how how far we actually want to go along and sort of follow the trends do we think the trends are particularly important for this type of gadget or or you know do they not matter that much i think if you start making the buttons fruit shaped it might make it more complicated to use well you were just talking about you have got to be careful how you shape your buttons cause you are can mis direct people and i would have thought the functionality cause the people get cheesed off by things by having to read instructions et cetera so yeah yeah maybe just one button say the standby button is quite kinda separate from all the other functions maybe that could be a little apple maybe yeah and then that would not get in the way of like kinda one to 9 and it would not confuse the numbers okay now yeah stand by button no th that that incorporates the trend whilst at the same time not confusing people if you are looking for functionality well i dunno i i guess maybe fruit and vegetables may be popular at the moment but as we know how fickle the fashion markets are maybe but what are they going to be next yeah what are they going to be next year yeah yeah but but th but okay but you you can incorporate the tr if y if you change all the buttons then you have got the problem that this year is fruit and veg s next year is i was going to say animals or elephants or w whatever yeah i am not that means you are constantly changing your production schedule and you have got to make different molds and everything else so that is not a good idea i would i would suggest yeah i am not i am not sure what what what the sort of timescale we are thinking of selling the product over is i do not know i mean it just seems realistic that the remote control market is not the kind of thing which takes in those kinds of fashion trends yeah yeah to something which is maybe more universal well but i suppose as long as it is quite a subtle design even if the design kind of changes we c maybe can imply a fruit shape possibly ah d d but if maybe the spongy feel is something we could think about well yep maybe still with a rubber design we could was that in the sort of fashion sense that this or was the spongy feel was that sort of fashion it was was not it yeah it seems like you are going to have rubber cases as well as buttons so the yeah yeah and that you can make them curved or double curved and that would be the kind of sleek and sexy look 0 yeah yeah one of the things were if you had rubber buttons then you had to have a rubber case 0 right that fits does not it 0 no no no sorry it is if you use the rubber double curved case then you must use rubber buttons that is the way round if you have the rubber case then you have to have the rubber buttons to go with it which makes sense right rubber buttons require rubber case and that would fit in with what we want would not it for the spongy feel to have everything rubber so yeah the m the main problem is how f how frequently do the fashions change cause in essence in the production you want things to stay you want to basically mint them out cause if you have got fashion changes and that you are incorporating then it means that your stock is is last year is stock and therefore you are selling it or having to sell it at a discounted rate which you would not want to do yeah whereas if you kept the product the same but you could have a difference from year to year it seems to me that you could incorporate a fashion statement if you like rather than changing the whole kit and caboodle okay yeah yeah you are just changing one aspect like like the standby button or something like that and especially cause then you could make it something that i suppose we maybe are limited in the fact that we still have to put the logo on the actual would or not well you might be limited in space that yes yeah well you 2 are obviously going to find that out fairly quickly when you move over to your kit modeling stage as to how much pl how much how much how pliable is plasticine yes yes maybe we could think of the the cases like changing with the fashions like the nokia phones where you could take the casing off the outside but whether that would be too much to incorporate in production whether that would just increase the costs make it more complicated that is possibly it so you are talking there about changing changing the casing yeah the a the actual the sort of the look from the outside so where the buttons would stay the same and the general function of the remote would stay the same but you could change the the way it looked yeah and then you could have 0 but you still would have to have the logo on every new case yeah that is true but you could have like pink cases for girls and red ones and things like that yeah you you could do a color change so therefore you would yeah yeah i mean that is effectively what they did with the with the mobile phones was to have some in blue yeah some in red some in rather than all in black or you know which 4 do you want as long as it is black but so so it is a possibility but we are supposed to use the company color scheme are not we we have not really seen that yet yes 0 that is true that might no 0 okay yes that is yeah it might and we might be able to do both but it might clash with certain things well not necessarily because you could have your company we are we are meant to be finishing up you could have your company badge and logo i mean a lot of computers for instance like like on the one you have got there it actually has a sort of stick on badge so what you would al all you would really need whether it you know whether the casing be w any color could be any color but that badge would then have to stick out on top of it so that in a sense with a with a logo like that because it is on a white background the only color that it might not stick out so well on would be a white casing cause you you know you are sort of you are badging it and in fact a lot of companies get somebody else to make them and literally just badge them themselves with their own badge over the top and in fact the way they have got that there even if you had that on a white which is the predominant color of the the windows badge you would still be able to see it clearly from you know a white casing product yeah so and whether we would have a big enough market to have this kind of like secondary market of selling the cases might be something to consider well if it is for young people like the phone generation yeah that sort of thing would probably go down well and the market research has been on that side of things has not it yeah yeah i mean it is people say that it is the look they want the fancy looking thing but i am yeah i am not convinced on whether having changeable covers would be something that people would buy into i think with the mobiles it is the you know it is a communication device people see you with it all about and yeah i suppose where you you keep the remote hidden under the sofa most of the time i if it it is in in the house is not it i suppose yeah i think okay so if we just went for one color of a rubber case so do not change case change case color and we are sort of saying no to that did we decide on the rubber case the spongy feel or did we think that that might go as a trend well it was different last year the trend was different last year apparently it was not not spongy feel but i do not know whether the trend will change i do not know whether it is one of those things that like sort of having all fruit shaped keys that that probably would go out of fashion very quickly whereas just the fact that it was a rubber case is probably less less of something that yeah yeah less likely to sounds reasonable y you are going to end up hating in a year you know if you are going for fashion trends like that they will need t you would have to have interchangeable cases so that you could or cause otherwise someone is going to have to buy a complete new remote rather than just a case so then th th that would yeah yeah it seems to make sense that we we would just maybe stick with the standard rubber case and then have the standard rubber buttons as well okay okay we have not really talked about the curvature of the case there is flat there is single curved and there is double curved i am not exactly sure what these things look like mayb maybe curves give it like the slightly more esthetic feel but the double curve would not require us to perform miracles with the plasticine well it says that when you say d when you say double curved what what exactly does that mean i am not exactly sure okay i will show you the remotes that i have got see how let us just get that bigger see how the 10 i am not plugged in am i no you are not connected to me anymore that does not help 11 thing to cons one thing to consider is that in some ways you want by having a fairly standard case it means they can all fit together on top of each other therefore for storage purposes in shops and the like and it makes it easier that you can if you can store them up on top of each other shall i just turn it round for time that should come up whereas if you do fancy things with it you then got to put it in a ca a a packaging box that that does that and the cost of packaging could be quite important vis a vis the total cost of the product yeah yeah so shall we go through quickly and just work out what we have decide on if we have to kind of so but yeah it is not very clear up there but you can see some of them have got kind of bulges no like the 2nd one and the end one where there is a curve there yep right i am not exactl i do not know if a double curve is maybe it comes up slightly or that is what i was trying to work out but it is a kinda sleeker look if you have got curves in there 0 right shall we s so do you want to go for curves more curves we are meant to be f we are meant to be finishing this meeting in about a minute or so definitely a single maybe a double yeah kay so shall we quickly shall we go for single curve just to compromise we will go for single curve yeah okay okay curved or double curved single curve so it is single curved so did we did we decide on the kinetic power supply the one you move around yeah i think that think that is a good idea yeah yep okay and the rubber push buttons rubber case rubber rubber buttons and case and we do not really know much about the color scheme or logo yet do we but possibly a sticker 0 we ca yeah yeah we will still have the are we going to go for the simple circuit board just to keep the cost down i th i think we can by by not having anything too complicated yeah yeah yeah and and the voice recognition we can use that can not we just to find it yeah yeah without affecting the circuit board yes yep and see we could always decide against it if something comes up that is just something to that we seemed to leave out okay and then are we going for sort of one button shaped like a fruit yeah that sounds like it would not do too much harm in a couple of years or veg what sort of shape do we want do not know maybe just so we have got spongy feel buttons as well have we as well as or w or was that yeah that is ru rubber buttons yeah yeah it was just so it is rubber buttons so it is not really spongy feel buttons it is just rubber buttons kay yeah with a rubber case right yeah so it is not too wacky reasonably spongy i guess yeah and the standby button is going to be different yeah okay i think an apple would be a good recognizable shape if you start getting into kinda aubergines and things it gets a bit weird yeah okay so what what shape are we making the standby button apple vote a apple 00 sorry yeah shall we vote on it yeah we will go for the a a a apples apples anyone got any suggestions apple apple a a qu quite a big one as well right okay ah a big apple well it could be red could be a red apple yeah either do not mind a red apple yeah cause we want to incorporate a bit of color if we can once we find out is it okay and then we are going to are you going to work on keeping the button design quite simple just like the just working out what we are going to do for the next time yeah yeah that seems pretty straight forward yeah cause most of them will just be kind of mainly circular or like very plain kay okay sorry what was that last thing again there just to keep the shape of the buttons simple right much option on that i thought you were going for a single curve and ah just the shape of the buttons alright and j yeah just keeping the sort of the labeling them labeling of them fairly simple as well yeah fairly sort of self explanatory right so shape of buttons simple okay so that is that i guess we should now go away and get these things sorted out i guess you 2 are on plasticine duty or whatever okay okay so is that the end okay looks like it okay
thank you you know if you are not sure if you are not sure if you signed off a page see what happens i do not know that is mine okay right okay so right well from the last meeting i was trying to send you the minutes but it did not work out too well so maybe in sort of a quick summary of the last meeting i can quickly give you what we had right so we had right so we had the fact that we are going to have the logo the company logo in its color scheme incorporated onto the device the device the remote device we had made our decisions about made our decisions about the device itself that was going to be simple to make it enable us to complete the project in time we are going to have effectively 2 pages the front page which had the features that the customers most wanted and then the the back on features on the 2nd page so that it would meet the technical requirements and the customers would not have to look at them too often only as and when required so basically what decisions have we made have there been any changes i think we all have a presentation again so we go to those and then 3 presentations yeah so so go 1st yeah fine here i am going to start for the components design the next step is basically the way the remote is going to work is still the same idea as before we still have the user interface which is all the buttons we are going to incorporate then there is a chip and still the sender so yes it is just listed up there including the power supply as well i will go on to my findings in each of these areas 1st in the power supply we have the option of just the standard battery there is a dynamo if you think of the old torches which you wind up that kind of idea there is a kinetic option which is any of you have seen those new watches which you kind of power up by waving around it just requires a small amount of movement which would mean the batteries would not have to be replaced that is one option but that is going to cost a little more and then the solar cells there is a final option for the buttons we have an integrated push button which is 0 just to say all these are supplied by real reaction so i guess for the ease of quickness and ease we should take them from at least like one of these options okay so for the buttons there is an integrated push button which i guess is just the same as the standard ones it says it is similar to the button on a mouse for a normal computer there is a scroll wheel which is you know the new mouse which is the center section which you can scroll up and down which maybe for the volume do you do that one issue for the buttons is depending on which material we use if we use rubber buttons then it requires a rubber case to have to enter consideration what would be the cost do we know that is on the next i think there was not too much difference in the cost but it related to the actual buttons but it does affect the printed circuit board which is the next section basically for the circuit board which is the middle just to see them the chips like the workings of the actual remote the firm supplies are simple a regular and an advanced an advanced circuit board and there is different prices according to each so if we have got a scroll wheel for one of the buttons that would require a slightly more advanced circuit board than if we just had a standard pushback one final thing i came over for some information on the speech recognition there is a small unit available through the company which obviously would be an extra cost but it would not affect the size of the remote too much and i think i guess that would require a more advanced circuit board so there is an extra price in that sense there is an extra cost in that sense going to my personal preferences i thought possibly for power we could use kinetic which is the idea of the watches you move the remote around to power it up and this would avoid batches running out having to replace batches in such light for the buttons i thought we would put we get away of just having the standard push buttons rather than the skull wheel and for the circuit board again depends on which features we want in the actual mode so if we wanted the score wheel and one of the voice recognition then we have to get a more costly circuit board so with the printed circuit board you were going for the it kind of depends if we can have a speech recognition we would have to probably get an advance from i am guessing but i do not know so that is something will happen but are we going for right that is the decision forwards so are we able to make that decision now in a sense that this is the point at which we are discussing that issue so would it not be best to rather than i mean one way is to do each of the presentations and then make decisions going back to the various presentations as they were the other way would be to do the presentation and then make the decision at that point in time because at that point in time you have got the details up there so if we wanted to know for instance that the scroll for you required the regular or what required advance then if we were able to see that down then we could make the decision at that point in time and then that would be the end of that issue does that make sense i have a lot of the information there i might not be very clear unless you want to plug it back into yours i could do you it was as i say it only specified that we need a more advanced circle for the scroll wheel the voice recognition came as a set of piece of information the scroll wheel required the regular so the yeah if you look down it is just this bit of the bottom which i have highlighted but the scroll requires a minimum regular chip which is a normal regular chip which is an higher price range okay the display requires an advanced chip the display required an advanced chip which in turn is more expensive okay and no the push button just requires a simple chip so that would keep the price down yeah if we are going for sticking sexy i think the scroll wheel is maybe a bit kind of bulky i have got pictures i have seen pictures we have off the side of it right okay simple push bend and that would so we are going for okay so the pronunciation word is and so we go for the we are going for the simple one or we yeah simple simple push button we did everyone get this from the speech recognition it was basically what we said before the idea that you were called in a message and then it picks up that message and replies to so it is basically the concept we discussed before but then we do not know for sure whether it would require a more complicated circuit board i guess it would then i have got the definite information maybe we should go on what was this now rather than so we go for the simple push button so effectively we are going for the simple printed circuit board are we or are we going for the regular for the regular if it was just a pushband and it just needs a simple circuit but is there any other i mean okay that is true for that element but we have to take all them elements into consideration and so if there is one element that requires the more expensive one or say the regular one or the more advanced then that would have to be the same of them i suppose we need to find out what circuit boards that requires maybe we need a decision but the way that i interpret that it does not seem to send out a signal to the telly it is like a parrot to just reply to your message so i do not think it would affect our circuit board okay so we would have a simple circuit board and that would be an extra that would be in addition to it and i do not think it could really perform any of the remote functions with it because the example that they have given me is good morning coffee machine good morning joe it might be useful to see like where are you remote here i am joel but i think that is maybe as far as that one could go okay yeah that makes sense so we stick the simple circuit board and then think the speech recognition is nice to yeah this is a fun way to find it simple circuit board simple push button okay i mean kinetic you were wanting to go for the kinetic power supply yeah i thought so just for easy to replace the batteries and how does it get charged up it is i think it works on the basis to have some kind of ball bearings inside it is some one watches which you kind of you shake to power that somehow the mechanism inside powers that your movement okay the remote range a bit and then that powers it up to use it okay so the speech recognition was are we going for speech recognition now has that required the advanced i think it would be helpful to find it but i do not think it would yeah i said it did not affect the circuit board it just affected yeah no so speech recognition requires advanced or require that is what i thought but maybe it does not 0 okay okay speech recognition you reckon then is simple and so we would want it in as an extra because it does not appear to cost too much would that be okay should i pass it that would not really cost anymore would it i will just check what it said actually i do not think it really says anything about the cost but it says that it is already in the coffee machines so like it is already i assume it would cost x but maybe we will find out how much like those costs and then have to change on everything at the last minute okay okay so a very brief presentation so i am looking at the remotes are out there at the minute none of them are particularly sleek and sexy i have not actually got the examples of the scroll button there but there is some curved cases that you can see a range of sizes all of them have quite a lot of buttons there they seem to just have the rubber buttons is that nervous sorry it just seems to be skipped yeah i have found that and then you try and get it back have you right click and then go into the previous slide 0 that is right there was not much more to see about that just round with them some of the remotes that i looked at one of the models that did actually have voice recognition where you could where it was connected to the remote control functions and it was quite a swish model where it can control 4 devices to the satellite video dvd dvd audio so that is a bit of competition there so i mean maybe it is better not to try and compete with that sort of thing and just to market it as a completely different like different viewpoint as the kind of finding you lost control rather than trying to compete with the functions the scroll buttons as you have already mentioned there is examples of those but they do not look as sleek as other models and there is no real advantage and because it impacts on other materials in the price it is not great so you are saying the scroll buttons yeah there was a specialist type of remote that we could think about there was children is remote where they just had a very limited range of buttons in the world bright and colorful and you could program them so that they could only look at certain channels but i do not know if that is really in our field i guess we are going for the biggest market and maybe not but was it specified that we went to the biggest or to go for the international market rather than a local market but that would not necessarily preclude the one thing that you can often do with products is you can make small modifications you have your basic model which you would sell at whatever and then you could have additional features in you know like a model one model 2 and model 3 and therefore you can subdivide your market up but that is really more your fields maybe the children would be like an x step maybe you could add on for an extra package but on this basic one i am reckoning that we are going for the basic model to be discussed here and that you would have for future reference the possibility of adding in extra features at extra cost to take care of specialist market segments so so what are we deciding to do here i think because there is already a very good voice recognition technology out there right i was might not cover the same functions that the leady bands do it might be a good idea at the market it as a find a function yeah finder function rather than as a speech function to find your remote yeah okay they are going for the international market that some maybe older people might not like the speech recognition 0 yeah different languages it might not be compatible it would make it quite complicated  where azzlies keeps it fairly simple and then they yeah because i think you program this one yourself like to see whatever you want to your question yeah and ours is quite a cheap device so i do not know how much we will be able to put into it so you would have a finder feature rather than a voice recognition feature and you were talking and you are talking about scroll buttons yeah i think we have decided that it is going to increase the cost and give real real tenance the benefit and it is going to decrease from the sleepless of it all right so we are just going to have the rubber buttons is that right and just to be aware that there are kind of specialist functions and specialist remotes but we probably do not want to focus on those like such as the challenge okay so not to be focused on yeah there was a mention just as kind of a warning about button design just to avoid ambiguity so it gave the example of say your volume buttons for up and down that might both have a v on for volume let us think how we did this could flip it around at 90 degrees 180 degrees and have it up and down an upside down v so that would show that volume was going up whereas the one underneath would see the volume going down i think the thing was that if you decide to do this to have triangular buttons somebody might look at this one and see 0 well this triangular button is pointing up and that is the 1st thing that they see 0 well no they might see yeah they might see this pointing down and think right that is going to turn the volume down whereas the actual button is pointing up so the function is to turn the button up so be careful what you put on the buttons and be careful of the shape that you make them because there might be kind of too contradicting the kind of shapes so maybe we can have sort of volume written on the side then up and down on the you could have volume up and volume volume down and because the idea was to have limited it was to have sizable amount of information on it limited number of buttons because it was 16 buttons was not it yeah we got it down to that and i think that is all i had to see for that so what was the decision on the design of the volume button are we going to go to the design of all the buttons at the moment i have got some things to say about possible design things okay right i have been looking at some trends in sort of this fashion on top of doing the research into the remote control market that is the one i talked about last time that we would sort of asked people about remote controls and what was good about what was bad what they used used and we have also been looking at sort of fashion what people are wanting out of consumer goods at the moment so we have had people in paris and milan watching via fashion trends you know they are yourself so just to summarize the most important things which came out of the control market investigation the most important thing was that the things sort of look and felt fancy rather than just functional and 2nd there should be some technological innovation and then 3rd and less important than the other 2 that there should be an ease of use as well and apparently the fashion trends are that people want sort of clothes and shoes and things with fruit and vegetables the feel of the material should be spongy which is contrary to last year apparently i presume it must have been not smartly last year so we need to emphasize the fancy design on our remote control above all else and then also try and add in technological innovation which could be our sort of find a thing with a hand clap and then we need to make it easy to use as a 3rd priority so perhaps a few of buttons and functions as we have a few of buttons functions as we have discussed and then maybe find a way to incorporate these trends so that we sort of capture people is imaginations so maybe we could make the buttons shaped like fruit and veg or the buttons could be spongy somehow maybe we can make them out of rubber rather than sort of hard plastic and then sort of even wacky than that we could maybe have a fruit or vegetable shaped remote say in the shape of a banana or something like that right so maybe a banana or a courgette or something how far we actually want to go along and sort of follow the trends do you think the trends are particularly important for this type of gadget or you know do they not matter that much i think if you start making the buttons fruit shift it might make it more complicated to use well you were just talking about you have got to be careful about it got to be careful about how you shape your buttons because you are going to misdirect people and i would have thought the functionality because the people get cheesed off by things by having to read instructions etc so maybe just one button say the standby button is quite kind of separate from all the other functions maybe that could be a little apple okay and that would not get in the way of like in a one to 9 and it would not confuse the numbers stand by button no that incorporates the trend whilst at the same time not confusing people if you are looking for functionality i do not know i guess maybe fruit and vegetables may be popular mode but what are they going to be next yeah what are they going to be next year but okay but you can incorporate the if you change all the buttons then you have got the problem that this year is fruit and veg next year is i was going to say animals or elephants or whatever that means you are constantly changing your production schedule and you have got to make different molds and everything else so that is not a good idea i would do this i am sure what the time scale we are thinking of selling the product over it so i do not know i mean it just seems realistic the remote control market is not the kind of thing which stays in those kinds of fashion and try and feel like to something which is maybe more universal well i suppose as long as it is quite a subtle design even if the design changes 0 but if the spongy feel is something we could think about well yep maybe saw the rubber design we could was that in the sort of fashion sense that this or was the spongy feel was that sort of fashion it was was not it yeah so the rubber cases as well as buttoned yeah yeah and that you can make them curved or double curved and that would be the kind of thing that is up 0 yeah one of the things so if you had rubber buttons then you had rubber buttons then you have to have rubber case 0 no no no sorry if you use a rubber double case then you must use rubber buttons that is right if you have the rubber case then you have to have the rubber buttons to get with it right rubber buttons require rubber case scrolling and that would fit in the bottle one would not it or the spongy floor to have everything rubber the main problem is how frequently do the fashions change because in essence in the production you want things to stay you want to basically mint them out because if you have got fashion changes and that you are incorporating then it means that your stock is is last year is stock and therefore you are selling it or having to sell it at a discounted rate which you would not want to do whereas if you kept the product the same but you could have a difference from year to year and it seems to me that you could incorporate a fashion statement if you like rather than changing the whole kit and caboodle you are just changing one aspect like the standby button or something like that and especially because then you could make it something that as soon as we may be limited the fact where you will have to put the logo on the edge well you might be limited in space yes well you 2 are obviously going to find it out fairly quickly when you move over to your kit modeling stage as to how much how pliable is plasticine the cases like changing in the fashion like the nokia phones where you could take the casing off the outside whether that would be too much to incorporate in production whether that would just think of the cost make it more complicated so you are talking there about changing the casing yeah the actual sort of the look from the outside so where the buttons were stayed the same and the general function of the remote would stay the same you could change the way it was yeah and then you could have 0 but you still would have to have the logo on every new case but you could have like pink cases for girls and yeah you could do a color change so that for you i mean that is effectively what they do whether the mobile phones was to have some in blue some in red some in some in rather than all in blacker you know which 4 do you want as long as it is black so so that is the possibility but we are supposed to use company class remote yes 0 that is true that might not well not necessarily because you could have your company or we are meant to be finishing up you could have your company badge and logo i mean a lot of computers for instance like on the one you have got there it actually has a sort of stick on badge so what you would do all you would really need whether the casing be any color could be any color but that badge would then have to stick out on top of it so that in a sense with a logo like that because it is on a white background the only color that it might not stick out well on would be a white casing because you are badging it in fact a lot of companies get somebody else to make them and literally just badge them themselves with their own badge over the top and in fact the way they have got that there even if you had that on a white which is the predominant color of the windows badge you would still be able to see it clearly from you know white casing product so whether we would have a big enough market to have this kind of like secondary market of selling the cases might be something to consider well if it is for young people like phone generation that sort of thing would probably go down well and the market research has been on that side of things is not it yeah i mean people say that it is the look they want a fancy looking thing but yeah i am not convinced on whether having changeable covers would be something that people buy into i think with the mobiles it is the you know it is a communication device people see you with it all about yeah i suppose where it is in the house is not it i suppose okay so if we just went for one color of a rubber case so do not change case change case change case color and we are sort of saying no to that do we decide on the rubber case the spongy feel or did we think that that might go as a trend well it was different last year the trend was different last year apparently it was not so much you feel but i do not know whether the trend will change i do not know whether it is one of those things that like sort of having all group shaped keys keys that probably would go out of fashion very quickly whereas just the fact that it was a rubber case it is probably less of something that you are going to end up hating in a year if you are going for fashion trends like that then you would have to have interchangeable cases so that you could or because otherwise someone is going to have to buy a complete new remote rather than just a case okay well have not we talked about the curvature of the case it is flat one single curved and it is double curved i am not exactly sure what do you think of like maybe curves give it like a funny more esthetic deal the double curve would not require us to perform miracles for the past when you say double curve what exactly does that mean i am not exactly sure okay i will show you the remotes that i have got see how the one i am not putting on that that does not help one thing to consider is that in some ways you want by having a fairly standard case it means they can all fit together on top of each other therefore for storage purposes and shops and the like and it makes it easier if you can store them up on top of each other whereas if you do fancy things with it you then got to put it in a packaging box that does that and the cost of packaging could be quite important vis a vis the total cost of the product yeah so if you go through quickly and just work out what we decided on we have to so but it is not very clear out there but you see some of them have got kind of bulges except one and the end one where it is a curve there i do not know if a double curve is maybe it comes up slightly that is what i was trying to work out but it is a kind of sleek at luck if you have got curves in there so you want to go for curves more curves we are meant to be finishing this meeting in about a minute or so we will go for single curve just to compromise we will give a single curve okay curved or double curve to it is a single curve so did we decide on the kinetic power supply yeah i think i am going around yeah yeah  and the rubber push button love button the other button is in case i do not really know much about the kalaski or logo yet do we 0 possibly a sticker yeah yeah we will slide there are we going to get for the simple circuit board just to keep the cast down i think we can buy by not having anything to come here yeah and the voice recognition we can use that can not we just to find it yeah yeah we could always decide against it if something comes up but it is just something to weave out okay and then are we going for sort of one button like a root place yeah that sounds like you would not do too much harm in a couple of years what sort of shape do one so we have got spongy feel buttons as well have we as well as or was that that is rubber buttons so it is rubber buttons so it is not really spongy feel buttons it is just rubber buttons yeah with the rubber keys right and the standby button is going to be different yeah okay i think an apple would be a good recognizable shape if you start getting the all begions and things it is getting okay so what shape are we making the standby button apple 0 sorry should we vote on we will go for that athas a quite a big one as well 0 big apple 0 it could be red it could be a red apple yeah i do not mind a red apple yeah because we want to incorporate a bit of color if i can once we find out and then we are going to are you going to work on keeping the best in design quite simple just like the just working out what we are going to we are going to do for the next time yeah yeah that seems pretty straightforward because most of them will just be kind of merely circular or very plain okay so what was that last thing again there just to keep the shape of the button simple right do you have much option on that i thought you were going for a single curve and curve and just the shape of the buttons all right yeah just keeping the sort of labeling of them probably simple as well yeah all right so shape of buttons simple okay so that is that i guess that i guess we should now go away and get these things sorted out i guess you 2 are on plasticine duty or whatever okay so yeah looks like it okay