did you get my email with the slides ah tricky i guess i have to change the pen otherwise will be completely different dunno maybe they are supposed the pen is supposed to go over the seats might be seat floor rather than person yeah put it back yeah and do you think it is yep okay yeah jo is making faces at me yeah so matthew is late again probably an important man so well it is important for him to be here yeah so what can you he he he you did work together did not you yeah we will yeah so i will be able to to summarize our meeting but still i think it would be in very important if the as main designer yes i think we can put on the here yes yes basically w yeah we we designed the 2 items yes but w we can we have a phone can someone yes maybe we should phone him it is really w well designed well when he is not here we will just we just have to continue object tracking so just for record i i will take notes again yeah okay and well 1st thing i was i got an email from from my superior again that we really should stay within the budget of the €1250 kay it is well he said to me well when you stay in it is good when you do not stay in you have to redesign there is no no negotiation possible in this matter so we have to consider that good yep so maybe anna you can have your presentation well we can not no we can not do evaluation til we have a design okay matthew nice you are here great great great 0 ma maybe then you can start now with presenting your your designs yep so i will start by the the basic one that fits into €8 actually right €78 and well 1st for both they have a special shape maybe the designer can explain better than me but it is like a surf board and you you are supposed to surf to browse to surf t v maybe the web kay and it is kind of interesting shape because unconsciously people want to s to surf when they see this stuff or browse and also it is not too far from a mobile so people are used to that kind of shape right do not take care too much about the color because w yeah we do not take yeah now we are supposed to give some oper offers right now so here would be basically the the the infrared led yeah l a l a l e d i yeah eye l e d the on off button in red here would be the volume 0 yeah on the on the left okay so easy to turn on t and off huh yes and so this is a very cheap version so there are maybe you can carry on matthew also so you have browsing the channels actually so you can go up and down the channels yeah if you have a video or something you can forward back how can you change from v c r to t v by the way 0 no no no this is a single this this is a model with just the t v one okay yeah no no just sorry this is a standard t v one we are not talking about that yeah yeah ah okay so and then we have usually there 12 keys but we know that we rel that we have only 10 digits the extra 2 are for having or giving an option for having more than one channel and the other one is for the teletext or something you want to browse through from that yeah okay so it is it is t a very basic remote then it is only actually it is a very basic minimal thing which you can which is which is also available in the market yeah yeah yeah actually that is what it that it i and would cost us to build it about €8 78 ei €8 exce except for the for the special shape the surfing board it has a quite a a conventional layout of buttons yeah yeah yeah so this one model and yeah can i see thanks sure okay i like the volume control that is good th this is a magic one but i know we do not want to talk about that you know like i i i it is a very futuristic it is like it is like a brain machine interface and all this stuff we are thinking about in the future it can come huh yeah so it does not actually have buttons so that then what we look t yeah did you want to see yeah no you can carry on i just this is a model yeah look how it feels all yes it really feels like like like a mobile phone yeah yep just i am i really want to talk to it yeah actually yeah but it will not talk back so but but continue with your so well then the this is the a more a little smooth and it gives a lot of functionality in this way so all we have th you see there are only 6 keys but do not worry they are ma they are doing the job of 12 keys actually here right and so they have more space actually and it is easy to use this and you have so this is a standard infrared eye and then you have a power button which l volume what you have and then other than that you have channel up and down and f slow pause or s slow lo yeah s pause or stop play pause and then you can you have a l c d display here and y this is a functional thing which can change like it is a toggle switch which could change the function say y you press it from d v d player to television or something yeah exactly yeah i really can change it so yes to audio and to video on demand instead of having many switches y yes and and and then you get feedback via the l c d yeah the l c d can display what is that on that and well you can have a integrated microphone over here or in the button th here yes this is the orange button the microphone so which can basically you want to do a speech recognition and that channel a lot of information can be di displayed here directly on the on your on your display an yeah and here is a small l e d which is like blinking one which tells you like are you running out of the battery and which is can be useful for the locating as i was talking earlier okay yeah and well then we have a cover basically basically you do not need much of the time this yeah when you need you can use it and this gives additional functionality that tomorrow you want you can add a tactile thing crazy dis designer okay to this cover you know design enter yeah but but but but i in there when this is closed will it also cover up the l c d screen yeah yeah yeah yeah yeah yeah it is basically to do that yeah but but the l c d screen i mean is a very well an eye attracting feature which should not be should not be actually when you are watching the t v when you are watching anything or listening to them you hardly care about what is getting displayed here you know 0 actually well you want to and this gives a protection to the l c d actually giving a cover to that actually that th that is true gives a protection because when it falls down or something it it is it is is is it gives a protec it is more robust that way yes yes more robust yes okay yeah and you have very good chances it is low weight you have to see yeah yeah the the components we put inside is very low weight yeah yeah so the the cost is actually a bit more it is it is it is 16 francs it €16 €16 sorry okay so it is well outside the budget then then it is out of budget but the the main point we we talk about that with our manufacturer but w and they say basically that the s r system would be something like 3 francs per item so €3 sorry yeah €3 and that is on top of the 16 or is it part of that no no no part of that yeah part of that so that takes it down to €13 without the speech recognition yeah yeah kay yeah well if you we can have if you have new more ideas we can add new more some more keys if you want to you know well i think th th yeah we should stick with a number of keys because if we add too much then yeah it it should not be cluttering up everything it is too what is this one on the side ah that is for the it is kind of a l e d for indicating your battery and as well as it is like a blinking one you know you can keep it aside locati location ah okay yeah kay i like the shape of them i do like the yeah the size and the the shape well well be before ta talking about the money and what is possible and what is not possible maybe anna you can give our give us your okay and maybe we run the evaluation on both of the products both of these 2 yes evalua evaluation and also the evaluation criteria so what what is important to look at okay basically this is what we have talked about already from the marketing point of view we just want to make sure that we have taken into account yep well just do it quickly if if we al already so it is just a shortlist of criteria on the things that we have identified as being important to selling the product we just go through these and rate them as a group and then at the end we will make an evaluation based on that so just average the score of those items so these are the things we identified as being important the 3 things were look and feel innovation and ease of use were the 3 important components appealing to the correct demographic so using those things in the right way to appeal to our demographic and then goin following the company motto following the fashion trends and putting that into the product as well so well do you want to go through and put through those on the the 2 products now or do we want to discuss them further and then evaluate them n no why not why not discuss discuss it now okay so f just go through onto the whiteboard i guess not sure how this is going to come out so the 1st one was really very far below budget would you want to take the price down of the end product according to that or just have the high profit on it cause if we are only going to make it for €8 then we have a well my my personal view is w when when this one is €8 we must think how can we improve it and then i mean w w w you must just see it we can still spend this €45 and yep to r because th th th the the selling price is already prite fik quite fixed on €25 so we just have to offer as much as as well value for the for the customer he can have for €25 functionality okay so look and feel innovation and now it easy to use easy to use target and trends 0 you following the idea of using the removable covers on these is that part of both of them or well w w we can still discuss that okay so and together with evaluating this we we might come with new ideas i mean adding things or removing of options because they are too expensive but i have received a framework which we can do this i mean did you have this this excel sheet no no no okay this is these are the the the latest prices of our production production unit for several components no so we can see whether the the price is is within the €1250 okay so maybe we can start with this calling this one okay yep so it is the pink th th this is the 1st design and the other one is green yes okay so look and feel where one is i have broken the pen again there is another pen s yeah get that one w one is bad and 7 is the best sorry one is true and 7 is false one is the best okay so on a scale of one to 7 kay okay so look and feel well you already feel that pretty much i think in i in my opinion purely feel is is is very good is very good in your hand so i i i would consider 2 or or may maybe even one for feel yeah but that is just half we should also consider look and then i it looks quite conventional do not you agree yeah on the scale u it is between functional and fancy basically we are looking at so so maybe 2 ma ma ma ma maybe say say 5 i it is my opinion but i do not know what what well i will give it maybe we have anyways the way we have designed it is like the surf as you say you know yeah it though the look is fine but still i will give 4 in that case you know yeah 4 maybe 4 4 yeah that 44 okay now we th th then we settle on 4 yeah i will gi yeah kay can you maybe fix the other yeah if you press like this not like this then you no that is the ink is dried no c can you get the batteries no no the battery has fallen down that is i battery is low is not it the ink the b that is the that that one yeah battery there but no no it is not that it is how to close a battery okay okay now it should be no i think it is lost a battery try it just try it no it is it would still write but it would not pick it up with the sensors 0 it will not ri is there another battery there 0 yeah you got a 2nd try a well we will not be able to tell yes it it has a perfect is that working did it come out good okay good good because we will be able to see it still even if it was not working it is just a normal whiteboard marker but it would not be picked up on the the actual whiteboard yeah yeah yep okay so then then and the other one wow ah i think it is slightly better it is hard to tell from just the plasticine but i i i when we want to include i i i am doubting about this this component it it it it breaks in your kay maybe no actually this is this is not going to protrude actually it it is n i it is jus okay it is not a button it is a led it is a it is a led actually which which will be covering in a curve ac actually yeah it should be embedded yes i see okay it is will be embedded there so it will not be really you know protruding or something yeah yeah 0 you can push push it again you can push it yeah the other thing is is the left hand one protruding yeah cause if people are left handed they want to use the other hand maybe it will not work so well yeah yeah no you it it not protruding actually it will go in better into that okay well r r i would say 2 or 3 for that one personally probably more towards 3 than 2 i think the look is better but the feel is is is worse so so i would also say this is 4 okay but w w do you what do you think it is fine i think my just that the feel is that you right now you you do not see the feel because right for example if you press it quite inside now like this now it is embedded one yeah yes this is how embedded one will yes it basically is the same shape yeah it is a bas basically the same thing actually you will be except that in this c and the l c d makes it better yeah yeah and you might have a slight thing for to forward and yeah yeah okay yeah so i will say 2 yeah it is d it is definitely more fancier than that one yeah yeah yes okay i would say 23 okay yeah so consensus 2 or 3 2 2 yep 2 is good yes looking like kay innovation the 1st one not really muc basically there is no innovation in the 1st one compared to what exists in the market right yeah no but except for the design of the surf do we yeah the surf design what what features are we actually including you should be rea are we including like a location kind of thing like trying to find it no i think it is more of the feel there is nothing like that but th is there any there is no actual innovation in that at all it is just a straight out remote control yeah yeah yeah yeah okay the only innova innovation is the shape yeah say about that okay s so that so there is no this look and feel thing though that is not a technological innovation yeah yeah you are right so i would be up for 7 for innovation yeah and the and the 2nd one is really state of the art in terms of innovation yep and with many more functionalities and can open and close the the bottom part yeah it gives it yes a and the l c d screen is yeah that is that is that is well it is quite innovative and all the scrolling buttons and menu and pro programmable device behind this could put it at one or 2 i would say okay yeah personally yep so what is it what are the innovations with this got the l c d screen yeah automatic speech recognition is that in this one though is this cause this is the no we ha th th there were different options we discussed then we discussed the one that was in budget and the one that was out of budget we just diske discuss it as you designed it and then we will will try to get it in the budget okay yeah so the cost for these were what was the cost for the 1st one so €8 8 8 well actually we have yeah to check again yeah yeah €8 yeah and this one was €16 yes 16 €16 okay so innovation for this one is 2 one it is a 2 i would say 2 2 w w un to be one what would do we nee actually yeah i do not see okay one would would be without buttons 2 why it is one a man w w yeah well the speech recognition is a very good innovation i believe it so yes bu yeah so maybe we can put one this this is it w with the speech recognition it is using speech recognition yeah okay yeah well gi given that that it works then it is i think one give it a one yeah one yeah yep okay ease of use so the 1st one is really standard so everybody i including our grandmothers can use it right he is used to it act yeah they are used to it actually yep so that is maybe a a 2 for ease of use yeah here there may the other one is quite easy tho though though it has more functionality i think it should not be for the user to learn it actually okay it should not be diffi so maybe a 3 or a 4 yeah actually in fact i think it will be yeah one me we hope maybe sometimes people get scared with the number of buttons yeah but y and there is a like i would say 3 or maybe 4 okay well we have reduced the keys actually you see consensus 3 or 4 3 i would 3 is fine with me yeah yeah because it is n it is not like a big one with 100 buttons or so 3 3 okay yeah it is a actually the user has to put some effort to do use that actually it is not so easy like this one the normal no yeah yes but then when when he is used to it i i it is quite easy is quite easy yeah so so i think th 3 is good initially there there is a lot of effort yeah yeah okay good what is the next so 3 is how well it goes to the target demographic so we are d we are still thinking 20 to 40 year olds so twe 20 to 40 yes that is that is this one would be for grandmothers 0 no this would i i would i would give this model to the old people actually no yeah grandmothers yeah yeah so sh completely changed our demographic there it is not part of the the funky young thing and well exce except for the surfing shape yeah that is true i mean that is that is something which which has an appeal on this group i think but yeah yeah if it was the very bottom price range or it was like between this and another one we did the same thing then i can imagine it being applying to the the demographic yeah yeah that is it is still ye w w w we after this we can can consider for instance making this more attractive to to the demographic cause we have got room we have got some budget there to add a few things to it that is right but as it is now i w would say 6 something yeah 0 yeah do you agree and i well i think yeah because it is so important it is i it was written that it really so important the the the look and taking care of its it targets the right range of people right yeah yeah but but if you sell it in the market it is going to be cheap actually yeah but w but it is going to be cheap whatever though it was set with i we have got a set price so and people can still decide to use the cheaper one yeah instead of a but for us it is yeah we have a constraint that we need to sell at €25 yeah indeed yeah there is nothing that would make me spend an extra k few euros on that one rather than another one th t t yeah ju just think €25 i mean it is not going to be cheaper okay okay so in that case well it is fine then yeah we can yeah okay okay and the demokraphi demographic of the 2nd one and the demographics of it has got the got the the toys in it it has got the l c d screen and yeah tha tha tha tha tha that is i think it is better because of the l c d screen which is really an appeal on the on the on the yeah on the and on the yeah and if you want to target yeah if we we wish to to sell 4000000s of this i think for this audience we need absolutely the l c d screen so the l c d screen attracts yes yeah because it i think especially if we are going to n have an l c d screen on a low range product then that is good yeah ma maybe that is something to consider yes so okay wh what what i would probably go with 3 again for that one yeah i think it is it has more market actually or even even one and 2 y yeah you know 2 no s say t 2 or 2 okay so 2 yeah 2 yeah 2 yeah yeah 2 yeah because tomorrow this will be more appealing because you can add lot of sophistication on that because then you you have it d you have lot of things which you can include for the people to yeah yep and especially i guess cause this has the speech recognition as well and that makes it more appealing it is more of a a new fun toy we have to practically test it the field test will tell you how good yeah okay okay the final point trends and following the trends the trends so the trends were the fruit and vegetables and the spongy feel so as it is not really doing either of them i think spongy that means that it goes in in the water well the spongy could be part of the the feel of the buttons as well i know some have you tried the mobile phones that have got the kinda spongy buttons and not not exactly spongy but i am thinking one of the nokias that has got like you ca it has not got individual buttons it has got just a one bit on it and so you can that feels kinda spongy okay yeah i know but this one includes this feature right spongy buttons yeah we we we we we yeah it is the way they are going to be actually so it is sort of yeah so okay the maybe in the color we can make it fruit and and veggie but that is if you are using the covers and the then we can al yes yeah or is it just one we can we can consider is it possible do you think to to make a cover for s such a phone i mean well they make it for mobiles it can not be that much more complicated but why do you want to cover that actually in that w in the mod well just with the with the flexible plastic so you got the option of having different colors or different textures yeah this is possible y are you sure i th i th i think yeah i think yeah it should be possible like what we do with the mobile phone yeah 00 or just 2 things which can be put on each other yeah exactly like nokia phones yes exactly like it yep so maybe we can but we have to decide it we can put the the the fancy f look of vegetables for instance to to these covers and s now try to invest in the in in the features i think the if we do the cover that is really going with the company is philosophy of having the fashion in in electronics it lets people have the latest fashion even next year when fruit and vegetables might be out you will still be able to put a new cover on it and then it will still be in fashion yeah cause sometimes look at this computer th this laptop it is all black and it is quite conventional and sometimes people do not like too much flashy colors like this one presented here so maybe we could do like in the range the set of what we propose a black one yep very standard one that meets the the requirements of th such people that want really standard things yep and then you have the option of having the different colors different covers yes so so so that that would make the trends equal so we we we really have do not have yeah there is n yeah cause that is the that is the feature that could be included in either of them i mean although it is more with the spongy buttons on the yeah so a a point better for the for the number 2 yes indeed on the other one okay so 2 and 3 or one and 2 yes yeah it is one say say one and 2 one and 2 okay so le le let us see so d this one has spongy but buttons okay yeah it says a yeah the blue one spongy i see yes okay okay so the average of that is good 369 divided by 5 so 5 just add it 9 you know one61 point 367 9 by 51 point s 8 one8 yeah this 111131921 divided by 5 is 42 yep 4 point 42 very good okay but we still got a very different price for those 2 so they are not really comparable yet anyway we we must try to get them closer yeah it is right yeah that is right yep both in i i or we just have to choose wow and adapt because yep when we choose for this one we have to we have to make it more attractive and w when we to d for this one we have to make it more cheap well it is easier to just make that one cheaper by just taking the speech recognition out that will basically take us down to the budget yes well but i am now did y did you work with the same prices that i have here so i i give yeah i just give a call with the manufacturer and i explained them and they told me this could be possible for 16 fr euros unfortunately we did not see this chip matthew so maybe we have to recap with this one yeah yep tha maybe we ought to reconsider everything with this yeah well yes well re reconsider it so let us let us try to to model this this phone in this sheet what kind of energy source i i we did not speak about that it is a it is a normal battery or yeah it migh it it will need more than a conventional one it will not be just maybe you might use a a a battery actually what do you say mael for this one it is a normal battery yes just so one battery kay electronics given speech recognition i think w you should go for the less fancy chip yeah sample speaker yeah yeah yes or sample sensor yes sample yeah this one yes this one okay case so curved double curved yeah right i see i it is double curve yeah it is going to be more than just the biggest case definitely so which one are we talking to are you talking about this or that well either of them 0 yes we are talking about but they have the same shape but actually bu yeah they are both going to be not basic cases so th th this would be double curves yeah kay plastic would be the material yeah the basic one yep is it 0 franc a special color special color now we leave it to the covers so now we are either going button or l c d s l c d display push yes but l c d is it is okay just say l c d is that price per unit or for the whole yeah th now this is per per unit this number of components ah good thing so it would need 12 buttons yeah we might need a scroll wheel right for that no but for this one it is €12 no for that one also there are 12 so 123456789 t yeah that is a scroll yes 12 i believe so this comes to 18 and that is without any special button supplements yeah one scroll wheel you might need so so we would have a special color special form and special material on all of them they are not just standard buttons so i think but th do you agree th that thi wait a minute it is not it is not double curved it is single curved right because it is there is no like yes i but i thought it would be curved on 2 it is like it is curved on the sides and curved on the top and bottom as well that is what i thought yes i am i am no i am no i am not sh sure well it is you know this curve like this so it is w there is only yes i kno undes i understand what you mean yes is is is there is nothing like y you know in the other stuff there are yeah concave you talking about concave curves huh so i think we can put both you think a single curved the single curved in the 16 that makes 17 and what are just the bt buttons we have 12 buttons are you sure yeah yes we have more we have got those the scroll wheel on the side and yeah so i had a bad bad estimate right w d we have we have not talk about a but that is no a is very exp inexpensive i believe but it is not in the list the sc bad estimation we have got a scroll wheel for the volume do not we or is it some other thing that is not on there w ho h is this a scroll wheel or is this a a a sort of button which can be pressed on 2 sides so for higher and lower no no no kay we have only got 5 minutes left guys so we need to wrap it up pretty fast yes a kind of scroll wheel so this is even more than the than the cost you gave the €16 okay so based on that yeah where is the es okay sample speaker that is the sample sensor and sample speaker so but still yeah it we just need that actually we are we need one we we could go for the for the for the for the for a simple chip but then we can not have the the speech recognition yes yes no we cannot yeah so so w when we w a this would this would be cutting the speech recognition so s but the yeah but if you have the near the l c d you can choose select between you know like uni universal between audio t v and v c r and this needs a needs a advanced chip transti right matthew 0 i i it or regular chip i think it is going to be y y yeah it is th with the regular chip yeah i think yeah regular today we you can do that with regular chip say say it is regular regular chip and we still on 15 so yeah okay okay yeah so and what about the number of buttons buttons yes but that maybe my matthew well we can just say one when you look at this w this u item yeah ca l we are just when we just want to to cut the number of buttons we have to make 7 to to fit in in 121250 but so is it possible but that is 7 basic buttons right 7 buttons without any adds on without special colors or form or material that will be then we have have to ask the user to press it several times you cannot make a phone to your boss saying 1250 is really no no he he he i i really low no well so the l c d display is is 3 francs sorry €3 by itself and we do not want to to change that right we we really want a l c d other otherwise we w wouldn not get the market otherwise y you ha you have a s ve very normal thing like this it is evident yeah so €12 50 we got 2 off of the battery we can not do anything about that and i dunno so 1050 if we want an l c d dispra display that is 750 so we have got 750 to use for the case and for the buttons and the chip sorry the chip is up there already so we are going to have to scale this down to get within budget there is no doubt about that a so wha what what each of us think about the because it is measure point the l c d do you think it is important or we could even replace them by buttons actually because sometimes whe when you watch the t v in fact you have a big display and maybe you do not need one more in your hands i dunno i am just asking a actually it depends it depends what kind of functionalities you want to add into it yep for example if you add 2 more functionalities then better you add 2 more buttons or and you will have l c d display which is that is going to bring the cost by €22 at least yeah i think unless we can really drive these prices down we need to get rid of the l c d display okay so we can get rid of it and then add a couple of buttons yeah it is true yeah but do we want that on the market point of view yeah what do you think l c d is a major feature or i for the price it is going to be what we can afford and it is looking like we can not afford the l c d display there is no way we can get it in there i think we have to come to a decision now just i i think we we what we just do i is vote about the the l c d display so you assume you want a democratic voyt vote right yes okay yes yes okay one man one vote s so who thinks the the l c d disply display should be i should be in it i th i would like t it to be in but i can not see it happening i can not see it fitting in i think but we need to be bu y you are a power voter veto anyway as project manager i know but yeah yeah but the only thing is that what is the multiple functionalities you want to include with that well we have to make a decision now that is it yeah yes so having an l c d s display is just have very very limited amount of buttons is that acceptable ca can i have can the functions be implement in an yes you have you you agree w i i i just so hav hav having 7 buttons instead of 12 yeah so that wou would be cutting cutting suh say about these buttons because one yeah th show me that actually we could in fact we move these 3 buttons and have 3 possibilities for each of the 3 here here one at the middle and at the bottom i think then we we are really losing ease of use okay that will create another problem for the people to use it it is not going to be easy okay okay doing that so i i think we should we should cut the l c d screen that that is that is my opinion no it is okay you cut the l c d screen and introduce 2 more buttons just okay so l c d is out is speech rec out now we have the speech recognition is out yep where l c because of the budget yeah yep okay w we now we can just so are we basically back to the original one now back to the 1st version which turns out to be on budget exactly pretty much yeah with these new costings yes so just look at forget that one and look at that one now yes yeah yes i th i th i think w we just go for this one and that that now €12 is the yep is is the price okay okay my m my supervisor will be glad that it is ¢50 cheaper than he expected well that is that is yep actually yeah we we we will not need the really expert designers because the amount yeah so yeah yep okay so w we can go back and l talk to the suppliers maybe and see if we can drive the prices down to add a few more things in but that is all we can do with the restrictions we have at the moment okay good then we the same thank you okay that was it that is it thanks cool okay
i guess you too did i get my email with the slides i am going to change of seats okay i guess i have to change the pen otherwise i do not know maybe the pin is supposed to go with the seats 0 might be seat floor rather than person put it back yeah yeah yeah it is making face at me okay so machu is late again probably an important man  so well it is important for him to be here yeah so what i do you did work together did you so i would be able to summarize our meeting but still i think it would be very important as a main designer i think it would be important that he is here yes yes basically yeah we designed 2 items yes but we can we have a phone or can someone yes maybe we should phone him it is really well designed when he is not here we will just have to continue so just for the record i will take notes again okay and well 1st thing i was i got an email from my superior again that we really should stay within the budget of the €12 and 50 euro and ¢50 it is really he said to me well when you stay in it is good when you do not stay in you have to redesign there is no no negotiation possible in this matter so we have to consider that good so maybe anna you can have your presentation 0 we have to evaluation until we have a design okay matthew nice great great great well maybe then you can start now with presenting your designs yeah so i will start by the basic one the basic one that fits into €8 actually right 7 €8 and well 1st for both they have a special shape maybe the designer can explain better than me but it is like a surfboard and you are supposed to surf to browse to surf tv maybe the web and it is kind of interesting shape because unconsciously people want to surf ha ha ha ha ha ha ha ha ha ha and also it is not too far from a mobile so people are used to that kind of shape right do not take care too much about the color because yeah so here would be basically the infrared led the on off button in red here would be the volume on the left it is very easy to turn on turn off and so this is a very cheap version so there are maybe you can carry on matthew also so you have browsing the channels actually so you can go up and down the channels if you have a video or something you can forward how can you change from vcr to tv by the way 0 no no this is a single this is a model with just a tv one no no sorry this is a standard tv one we are not talking about that so then we have usually there are 12 keys but we know that we have only 10 digits the extra 2 are for having or giving an option for having more than one channel and the other one is for the teletext or something you want to browse through from that okay so it is a very basic right then it is a very basic minimal thing which you can which is also available in the market actually that is what it is that it is a and it costs us to build it about €80 except for the for the special shape the serving board it has a quite a conventional layout of buttons yeah yeah so this one model and yeah yeah sure yeah like the volume control that is good this is a magic one but right now we do not to talk about that you know it is a very futuristic it is like it is like a brain machine interface and all the stuff we are thinking about in the future it can come so that so that then what we look yeah yeah this is a model yeah i just look how it feels like like like a mobile phone yeah just sign i really want to talk to it yeah but i talk back so but continue with your so well then the this is a more a little smooth and it gives a lot of functionality in this way so all we have you see that there are only 6 keys but do not worry they are doing the job of tool keys actually here and so they have more space actually and it is easy to use this and you have a so this is a standard url infrared eye and then you have a power button which will volume what you have and then other than that you have a channel up and down and the flow pause or slow those yeah suppose or stop and then you can you have an lcd display here and this is a functional thing which can change like it is a toggle switch which could change the function say you play to television yeah you can change it so instead of having many switches and you get feedback via the lcd lcd can display what is that on that and well you can have an integrated microphone over here this is the orange button orange button here so which can basically you want to do a speech recognition and that channel or whatever information can be displayed here directly on the on your display and here is a small led which is like blinking one which tells you like are you running out of the battery and which is going to be useful for the locating as i was talking earlier and well then we have a cover basically basically you do not need much of the time this when you need you can use it and this gives additional fascination that tomorrow you want you can add a tactile thing to this cover crazy design design and but what india when this is closed will it also cover up the lcd screen yeah yeah yeah yeah it is basically to do that but the lcd screen i mean is a very well an eye attracting feature with actually when you are watching the tv when you are watching anything or listening to them you hardly care about what is getting this laid here you know you want to and this gives a protection to the lcd actually giving a cover to that giving a cover to that it gives a protection because when it falls down or something it is more robust that way yeah and you have very good chances it is low weight you have to see the components we put inside is very low weight yeah so the cost is actually a bit more it is 16 francs €16 €16 sorry okay so that is what outside the budget then then it is out of budget the main point we talk about that with our manufacturer and they say basically that the asr system would be something like 3 francs per item €3 €3 sorry and that is on top of the 16 or is it part of that no no part of that yeah part of that so it takes it down to €13 without the speech recognition okay yeah well if you can have if you have new more ideas we can add some more keys if you want to you know i think yeah we should stick with a number of keys because if we add too much then yeah it is not cluttering up everything what is this one on the side that is what the it is kind of an led for indicating your battery okay and as well as it is like a blinking one you know you can keep it aside i like the shape of them i do like the size and the shape before talking about the money and what is possible and what is not possible maybe anna you can give us your okay maybe we run the evaluation on both of the products both of these 2 yes an evaluation and also the evaluation criteria so what is important to look at basically is what we have talked about already from the marketing point of view we just want to make sure that we have taken into account well just do it quickly if we all already so it is just a short list of criteria on the things that we identified as being important to selling the product we just go through these and rate them as a group and then at the end we will make an evaluation based on that so i just average the score of those items so these are things we identified as being important the 3 things were look and feel innovation and ease of use the 3 important components appealing to the correct demographic so using those things in the right way to appeal to our demographic and then following the company motto following the fashion trends and putting that into the product as well so do you want to go through and put those on the the 2 products now or do you want to discuss them further and then evaluate them no why not discuss it now okay so i have just got thrown on the whiteboard i guess i am not sure this is going to come out so the 1st one was really very far below budget would you want to take the price down of the own product according to that or just have a high profit on it it was we are only going to make it for €8 and we have a well my personal view is when this one is €8 we must think how can we improve it and then i mean you must just see it as we can still spend this €45 and because the selling price is already quite fixed on €25 so we just have to offer as much as value for the customer he can have for €25 he has looking for innovation go on now it is easy to use easy to use audience audience target and trends are we following the idea of using the removable covers on these is that part of them or we can still discuss that okay so and together with evaluating this we might come with new ideas i mean adding things or removing options because they are too expensive but i have received a framework which we can do this i mean did you have this did you have this excel sheet no no okay these are the latest prices of our prediction unit for several components so we can see whether the price is within the €1250 so maybe we can start with this calling this one yeah that is the think this is the 1st design another one is green yes okay so look and feel well one is a broken the pen again there is another pen yeah i get that one  one is bad and 7 is the best so one is true and 7 is false one is the best okay feel well you already feel it pretty much i think felt yeah in my opinion purely feel is very good yeah it is very good in your hand so i would consider 2 or maybe even one for feel but that is just half we should also consider look and then it looks quite conventional do not you agree on the scout it is between functional and fancy basically we are looking at so say say 5 it is my opinion but i do not know what to do it we have anyway the way we have designed it is like the surf as we say you know it does a look is fine but still i would give 4 in that case yeah 4 maybe 4 yeah then we settle on 4 yeah i would give yeah can you maybe fix the other yeah if you press like this not like this when you no it is the ink strad no you can you get the batteries no no battery has fallen down that is the ink there is that that one yeah the battery there no no it is not that it is how to close a battery okay yeah no it should be useful no i think it is lost a battery right it is right it is right it is still right but it would not pick it up with the sensors is there another battery there 0 yeah you got a 2nd try 0 we will not be able to tell yes it has a perfect is that working did it come out good good because we will be able to see it still even if it was not working it is just no whiteboard marker that would not be picked up on the actual whiteboard yeah okay so then then the other one wow i think it is slightly better it is hard to tell from the past scene but i when we want to include i am doubting about this this component it breaks in your no actually this is not this is not going to protrude actually it is not a button it is a lead it is a lead actually which will be coming in a curve actually yeah it should be embedded it should be embedded there so it will not be really you know protruding or something you can push it yeah the other thing is is the left hand one protruding because if people are left handed then on these other hands yeah it will not work so well no it is not protruding actually you will go embedded into that well i would say 2 or 3 for that one personally probably more worse 3 than 2 i think the look is better but the feel is worse so i would also say this is 4 okay but what do you think it is fine i think no it is just that the feel is that you right now you do not see the feel because i do not follow in them but if you press it quite inside now like this now it is embedded one this is how the embedded one is it basically is the same shape yeah it is the best basically the same thing actually you will be except that in this city makes it better yeah and you may have a slight thing for to follow yeah it is definitely more fancy than that one yeah okay i would say 2 or 3 so consensus 2 or 32 yes okay innovation the 1st one not really much basically there is no innovation in the 1st one compared to what exists in the market no except for the design of the surf yeah what features do we actually include are we including like a location kind of thing i try to find it i do not know i think it is more of the field but there is no actual innovation of that at all it is just a straight out remote control yeah the only innovation is the shape yeah so there is no that is a looking fielding though it is not a technological innovation so i would be up for 7 for innovation and the 2nd one is really a state of the art in terms of innovation and with many more functionalities can open and close the button bot yeah it is an lcd screen yeah that is well quite ineof of the squalling buttons and menu and programmable device behind this you could put it at one or 2 i would say okay so what is the innovation this got the lcd screen screen yeah automatic switch recognition is that in this one though is this because this is the no though 2 different options we discussed then we discussed the one that was in budget the one that was out of budget we just discussed it as you designed it and then yeah try to the cost for these were what was the cost for the 1st €18 well actually we have to check again yeah and this one was 16 years okay so innovation for this one is 21 is that too i would say 2 to be one what would do we need actually i do not see okay one would be without button yeah with the speech recognition it is a very good innovation i believe so it is with the speech recognition the speech recognition it is using speech recognition well given that it works yeah yeah then it is ice one okay easy abuse so the 1st one is really standard so everybody is used to it yeah yeah they are used to it yeah so that is maybe a 2 for ease abuse here the may the other one is quite easy though it has more functionality i think it should not be for the user to learn it actually so maybe a 3 or 4 yeah actually in fact i think it will be yeah maybe sometimes people get scared with the number of buttons yeah but like i would say 3 and 4 well we have reduced the key actually if you see 3 or 4 3 i would 3 it is fine because it is not like a big one with 100 buttons actually the user has to put some effort to do use that actually it is not so easy like this one the normal yeah but then when he is used to it it is quite easy it is quite easy initially there there is a lot of effort okay good what is the next so how well it goes to the target demographic so we are still thinking 20 to 40 year olds 20 to 40 yes this one would be be for grandmothers no this would i would give this model to the old people like that yeah grandmothers yeah so she is completely changed our demographic there it is not part of the funky young thing well except for the surfing shape i mean that is that is something with as an appeal on this group if it was the very bottom price range it was like between this and another one we did the same thing then i can imagine it being applying to the demographic yeah but it is still after this we can consider can consider for instance making this more attractive to the democracy see i have got room got some budget there to add a few things to us right but as it is now i would say 6 yeah do you agree yeah because it is so important it was written that it really so important the look and taking care of it targets the right range of people yeah i yeah but if you sell it in the market it is going to be cheap actually yeah but it is going to be cheap whatever though it was set with it and people can still decide to use a cheaper one yeah instead of a but for us it is yeah we have a concern that we need to sell €25 yeah yeah there is nothing that would make me spend an extra few euros in that one rather than another one just think €25 i mean i am going to be cheaper okay so in that case well it is fine then you can okay and the demographic of the 2nd one the demographic is all it has got the toys in it it has got the lcd screen i think it is better because of the lcd screen which is really an appeal on the on the on the on the on the on the yeah and if you want to target yeah if we we wish to to sell 4000000s of this i think for this audience we need absolutely the lcd screen so the lcd screen attracts yeah i think especially if we can have an lcd screen in a low range product then that is good yeah maybe that is something to consider okay so what what what i would probably go with 3 again for that one yeah i think it is a it has more market even one and 2 yeah you know say 22 yeah because tomorrow this will be more appealing because you can add a lot of investigation on that because then you have it you have a lot of things which you can include for the people and especially i guess this is the speech recognition as well and that makes it more appealing more of a new fun toy we have to practically test it the field test will tell you yeah how good okay you find a and the trend so the trends were fruit and vegetables and there is bungee feel so as it is not really doing either of them i think spongy that means that it goes in the water well spongy could be part of the field of the buttons as well i know some if you try the mobile phones that have got the kind of spongy buttons not exactly spongy but i am thinking one of the nokia is that has got like you can have got individual buttons it has got just a one bit on it and so you can that feels kind of spongy this one includes this feature right buttons yeah yeah so they are going to be okay and maybe in the color we can make it fruit and veggie but that is if you using the covers and then we can or is this yes we can we can consider is it possible do you think to to make a cover for such a phone i mean well the makeup in my walls it can not be that much more i do you want to cover that actually in this a more just with it with a flexible plastic so you got the option of having different colors or different textures this is possible are you sure yeah i think it should be possible like what we do with them or just 2 things which can be put on each other yeah exactly like nokia yeah yeah so maybe we can but we have to decide it we can put the fancy look of vegetables for instance to these covers and now try to invest in the features i think that if we do the covers it is really going with the company is philosophy of having the fashion in electronics it lets you follow the latest fashion even next year when fruit and vegetables might be out you will still be able to put a new cover on it and then it will still be in fashion because sometimes look at this computer this laptop it is all black and it is quite conventional and sometimes people do not like too much flashy colors like this one presented here so maybe we could do like in the range in the set of what we propose a black one very standard one that meets the requirements of such people that want really standard things and then you have the option of having the different colors so that would make the trends equal so we really have yeah that is the that is the feature that could be included in either of them although it is more with the spongy buttons on the yes a point better for the okay so 22 and 3 or one or 2 yes yeah it is say say one and 21 12 okay so this one has sponcy buttons yeah it is yeah the blue one are spongy okay so the average of that is 3 6 9 about 5 so one6 one5 one8 yeah one8 yeah this one 11 13 19 21 5 is 42 42 very good okay but we are still at a very different price for those 2 so they are not really comparable yet anyway we must try to get them closer or we just have to choose and adapt because when we choose for this one we have to make it more attractive and when we choose for this one we have to make it more cheap well it is easy to make that one cheaper by just taking the speech recognition out that will basically take us down to the budget but i am now did you work with the same prices that i have here so i gave yeah i just gave a call with the manufacturer and i explained them and they told me this could be possible for €16 unfortunately we did not see this shit matthew so maybe we have to recap with this one maybe you had to reconsider everything with this yeah well yes well you reconsider it so let us try to model this phone in this heat what kind of energy source we did not speak about that it is a normal battery or yeah it might it will need more than a conventional one it will not be just maybe you might use an aa battery actually what do you say for this one it is a normal battery yes so one battery okay electronics now given speed recognition i think you should go for your advanced chip yeah sample speaker yeah or sample sensor yes sample yeah this one yes this one okay case so cloud double code yeah i see double card yeah it is going to be more yeah it is going to be more than just the basic case definitely so which one are we talking to how are you talking about these or that 0 yes we are talking about it but they have the same shape but they are both going to be not basic cases so this would be double carved yeah okay plastic would be the basic one 0 franc special color special color special quality or now we leave to the covers so now we are going push button or lcd display yes it is okay just say acd display is that price per unit or for the whole yeah now this is per unit there is a number of components we may need a scroll we will write for that no for this one it is 12 no for that one also the alternative so yeah that is a scroll 23456789 yes well i believe so this comes to 18 and that is without any special button supplements yeah one is called really my need so so we would have special color special form and special material and all of them they are not just on the buttons so i think but did do you agree i mean it is not double curved it is single curve right because it is there is no like but i thought it would be curved on too so it is curved on the size and curved on the top of bottom as well that is what i thought yes i understand what you mean you know this curve like this it is there is only there is nothing like you know in the other stuff you are talking about concave yeah concave so i think we can put a single curve you think it is a single curve 16 that makes 17 and what is it the buttons we have 12 buttons are you sure yeah we have more we have got the scroll on the side so i had a bad bad estimation we have not talked about a lead but that is not that a let is very inexpensive i believe but it is not in the list we have got a scroll wheel for the volume do not we or is it some other thing that is not on there is this a scroll wheel or is this a sort of button which can be pressed on 2 sides so for higher and over okay we have only got 5 minutes left guys so we need to wrap it up pretty fast yes you can score it so this is even more than the cost you gave the 16 cost you gave the €16 ok so based on that yeah where is the a so simple speaker that is the sample sensor and a sample speaker so we just need that actually we need one we need one we could go for the for the for the for the for the for the for the for the for the for the for the for the for the for the for the for the for the for the for the for the for the for the for the yes yes no we yeah so when we but this would be cutting the speed recognition yeah but if you have the near the lcd you can choose select between you know you know universal between audio tv and vcr and this needs advanced chip right i think it is going to be regular chip i think it is going to be regular yeah regular yeah you can do that with the regular ship yeah regular chip okay still 15 so so and what about the number of buttons buttons yes that maybe well we can just say matthew when you look at this item yeah when we just want to cut the number of buttons we have to make a 7 to fit in 1250 so is it possible but the 7 basic buttons or 7 buttons without any ads on without special colors or form or material well we have to ask the user to press it 7 you are going to make a phone to your boss saying to your boss saying 2050 is really so the lcd plays is 3 francs sorry €3 by itself and we do not want to change that right we really want lcd otherwise we would not get the market otherwise you are very normal thing like this yeah so 12 euro 50 we got 2 off of the battery we can not do anything about that so 1050 if you want else you display that is 750 so we have got 750 to use for the case and for the buttons and the chip so the chips up there already so we are going to have to scale this down to get within budget there is no doubt about that other things about the because it is a major point the lcd you think it is important 0 we could even replace them by buttons sometimes when you watch the tv in fact you have a big display and maybe you do not need one more in your hands i do not know i am just i actually it depends what kind of functionalities you want to add into it yeah for example if you add 2 more functionality then better you add 2 more buttons there instead of lcd display which is that is going to bring the cost by €2 at least unless we can really drive these prices down we need to get rid of the lcd display okay so we can get rid of it and then add a couple of buttons do we want that on the market point of view yeah what do you think lcd is a major feature for the price it is going to be what we can afford and it is looking like we can not afford the lcd display there is no way we can get it in there i think we have to come to a decision now i think what we just do is vote about the lcd display so you assume you want a democracy vote yes just one man one vote so who thinks the lct display should be in it i would like to be in but i can not see it happening i can not see it getting in i think but we did 2 be you have power a veto anyway as project manager no yeah but the only thing is that what is the multiple functionalities you want to include with that well we have to make decision now yes so having an lcd display is just have very limited amount of buttons is that acceptable can your functions be implemented in yes you agree so having 7 buttons instead of 12 yeah so it would be cutting say about these buttons because one yeah show me that actually we could in fact remove these 3 buttons and have 3 possibilities for each of the 3 here here one at the middle and at the bottom i think then we are really losing ease of years okay create another problem for the people to use it it is not going to be easy okay so i think we should cut the lcd screen that is my opinion no it is okay you cut the lcd scene and introduce 2 more buttons okay so lcd is out the speech track out now the speech recognition is out yeah where else because of the budget yeah yeah okay can just so are we basically back to the original one now back to the 1st version which turns out to be on budget exactly pretty much yeah with these new costings yes so just look at forget that one and look at that one now yeah yeah i think we just go for this one and that that now €12 is there yeah it is right okay okay my supervisor will be glad that it is ¢50 yeah actually yeah so we would not need the really expert designers because the amount yeah so we can go back and talk to the supplies maybe and see if we can drive the prices down to add a few more things in but that is all we can do with the restrictions we have at the moment okay good then we have for the same thank you okay that was it that is it thanks cool so get done so get them finally the design i need my next to my sheets