good to see you all again let us see if that comes up this is our functional design meeting just a sec while my powerpoint comes up et voila okay we put the fashion in electronics let us start okay our agenda today just check the time it is 1213 i am going to do an opening talk about did you all get the minutes i e mailed them to you i am also putting em them in the shared folder yep so then i we will talk about our general objectives and have your 3 presentations right i will talk about the new project requirements i have just received and then we have to make a decision on our remote control functions finally we will just close we are starting this meeting at approximately 1213 and we have 40 minutes so 1st of all the functional design objectives we need to keep in mind the user requirement specification what needs and desires are to be fulfilled the functions design what effects the apparatus should have and the working design how the apparatus actually works to fulfill its function okay 3 presentations you can go in any order you choose shall we go in the order that you just did it sure please do i dunno how do i hook my screen up i think you might have to disconnect rose yes i do yeah well there is a wee a wee plug just just that one there where does it go i am not supposed to move this but ah that is it yep and then you have to press function f 8 i think it is on your laptop function f 8 yeah where is function the blue one f n no signal is it plugged in all the way and you screwed it in and ah wait is screw in yeah i i think you just have to push it in really hard push the screw that is it 0 got it kay alright it is taking it a little bit i have never attached to anything neither have i kay there you go alright so i do not know if you guys are able to get access to the report that was online or if i am the only one who is alright but i do not even know how to play this no press the little presentation it is the it looks like a y kind of over there above draw there that one there you go alright so we are just going to talk a little bit about the functional requirements that people specified when they were asked i guess real reaction did some market research they had a 100 subjects and their usability lab and they watched them watch t v and recorded the frequency that they used particular buttons and the relevance that those buttons had what they found was they analyzed people is desires and needs focusing on their desires people specifically said that they thought remotes were ugly 75% of the a 100 subjects noted that and that they more importantly though 80% said that they would be willing to pay more for a fancier looking remote i do not know anything beyond what fancy means but that is particularly of use to us i think also they did some questions on voice recognition and found that the desire for voice recognition was inversely related to age so younger people were more inclined to want something with voice recognition whereas the older people in the like 60 and above segment or so did not really think that they would pay more money for voice recognitions people also had certain frustrations that i think that we could try to take into consideration with kay our design that being people k frustrated with losing their remotes i think over 50% of the people mentioned that that was their biggest frustration people are also frustrated with the difficulty it is to learn how to use a remote and i think that ties back to what you were saying before just that there is too many buttons it just needs to be easy to use it also mentioned something called r s i and i was hoping someone might be able to inform me as to what r s i is because i do not know repetitive strain injury what repetitive strain injury ah there we go wow so if you people do not like that so i guess sort of the carpal tunnel type thing people do not like that the repetitive use i guess caused a strain looking at the needs people specified the problem right now is that people is remotes are not matching their operating behavior people are only using 10% of the buttons that they have offered to them on their remote and what people do most often is changing the channel and changing the volume people also zap like to change the channel about 65% during an hour of use so we really just need to focus in on those volumes and channel changers rather than things like the audio settings the screen settings and the channel settings because they are used much more infrequently and probably just complicate what is going on so i think that some things that we might want to think about the idea of an l c d screen was brought up although they did not have any details on what people is preferences on that were so i dunno know if that is coming to me later or something like that but something for us to consider also just the phenomenon that less is more when it comes to the buttons on the remote or what we want to make easiest to use make sure that you know something like an audio setting is not given as much importance and visibility on the remote as something like channel changing that is used a lot more often and basically in order for us to win over to the consumer we just need to focus on what it looks like that it has a fancy appeal and that it is not ugly and that it feels like the way they are going to use it so it does not give them any hand injuries or things like that thank you very much that was that was great kay is move on to the next presentation on effects was that you great yeah have i unscrewed it push user interface right interface here we go cheers and i think that is in the shared if i did it right if anyone wants to look at it kay thank you okay great okay here we go right so i am going to talk about the technical technical functions design of the remote control we need to start by considering what a remote control actually is it is a device that allows us to produce certain effects on our television so i it is basically a communication device we we tell the remote control what we want to do it sends a message to the television saying change the channel change the volume yeah adjust these settings adjust the brightness how do we actually go about designing a new television remote control 1st thing to do is to come up with the design specifications we need to know what our final product is going to be like so we need a a clear idea of exactly what this product does how it works and what the end user is going to want from this product 0 a way i would suggest that we could go about this is by designing several different prototypes of user interfaces for this product and then trying to get some feedback about h how well these particular prototypes work sorta find out what people think of em using a remote control is is quite a subjective experience and different different people sort of prefer different things we should remember that remote controls are a a fairly standard piece of equipment when a users using a remote control he or she expects the buttons to be in certain places so in some sense we are going to we are going to have to aim for a device which is fairly conventional in design so that we are not completely shocking people but i think within that there is also room for us to introduce novel ideas and to make something that is that is perhaps a little bit different something that stands out also in in designing the user interface we need to consider practicalities the 1st of these is is technological ye what can we do with the current state of technology as it is the 2nd is is economic we need to find a balance between features and price so as you mentioned things like voice recognition would would add to the price but it would also im improve the design of the product so i had a look on the on the web to see if i could find a few examples of existing television remote controls in analyzing these we can consider what what things what is good about them what things do they get right what is bad about them what is wrong with em how we can improve on the designs that that that i found and what can we do to make our product stand out from from the large majority of remote controls here is 2 examples probably at the extreme ends of the spectrum on the left here we have got an engineering based design for a remote control so it is one that has got lots of buttons it is it is fully featured everything you might possibly want to do is there you know it has got forward backwards up down channel numbers volume freeze frame yeah it is it is fully featured and it might take a while to get to learn to use it but once you have learned it you can you can do whatever you want with your t v the one on the right is a lot more basic it is just got the essential functions of the t v changing the channel play stop volume it would be a lot quicker to learn to use it but again th it is it is swings and roundabouts there are disadvantages you can not use it say to to freeze the television picture there is a lot of features that are missing from that remote control so we have got to to find our find a way of striking a balance between the 2 as i said before remote controls are subjective different people want want different things personally wa what i want from a remote control is a device that is simple it it is easy to use it has got big buttons for doing the things i do most often changing the volume changing the channel it it does everything that i need it to as i said before i am quite lazy i do not want to walk across the room just to adjust my television i also want something that that looks cool and that that feels good that is ergonomically designed kay thank you very much that was very useful it is funny to see the drastic difference between those 2 remotes and neither of them were very pretty you know no yeah i think that could be our selling point a fashion fashion remote i think there is there is certainly a market for technology that looks cool right and i think that is that is why companies like apple have have have made a lot of progress yeah right i really can not see what i am doing so does anyone have a you there it is ah ha look at that showing up already lovely so wait did it let you go on the internet or was that just what it let you see that was just on the d on the company web site yeah okay cause i was like googling and then i am like wait it will not let me google yeah alright no how do i play again the it is right above draw there are 3 thingy if it is way at the bottom ah under 3 icons and it is the one that looks like a desk yeah that one there are y s okay so this is our working design presentation i had a bit of some issues with this because i was not able to find everything i needed but i guess that is we are still in early stages so yeah this is this though th the thing about working design is the what we are trying to do as a working design is figure out how the aparata apparatus can fulfill its function one of the examples that kept coming up for me is that a coffee grinder it works because it converts electrical energy to grinding the beans and then you put the bean through a filter and that filters out and then you get coffee at the end that is nice and hot because of the combination of electrical energy and then the other things that are brought in to make it work do not know if i am explaining that very well but how do i get to the next s ah so h the method as working designers figure out what you need to make it fulfill this practical function what what needs to be done and how do we convert all the elements to make that done so wha the easiest thing to do is to break down all the points at which you need something to happen so you make a schematic of the way that the the energy is converted tsh towards this practical function and then i think the easiest thing to do is going to be work on each task separately so you just press yeah just click that will be fine so the findings that i got very just very briefly is that you have a choice of the way that the information is projected to the receiver and in my opinion infra red is the best way to do that cause you do not need a sight line so that is one thing we are going to work on the user interface is critical here because a lot of the things that happen in a remote control happen through the chip that controls that converts the electrical energy into data which then goes through the infra red so the the chip that i think ian is designing is going to be crucial and really it all comes down to the to the user because they are the one that is controlling most of the working design so the components that we find here are the energy source you know the battery or whatever that is going to m make it work then the chip which converts the data the user that is controlling the chip and the infra red bulb that is going to let us move the data to the receiver so you have 4 main components and they are designed sort of like this you have your energy source right there which then brings energy or information to the chip which is also controlled by the users you have energy going to the user who is controlling the chip ooh is not what i wanted to do yeah use that thing you can go back previous previous sorry about that guys pardon 0 0 well no no no no no okay okay let us just get back to my schematic here ye double click on it with the right with the left hand one w yeah yeah i think it is frozen here do not show me that tip again there we are there we are sorry about this guys i am kind of pathetic with things like this alright so you have your energy source your user interface who is controlling the chip the chip also uses the energy and the chip through the use of the user interface is going to control the switch which will work your infra red bulb which will then bring the data to the receiver so hopefully that makes sense for everyone in my kind of garbled way this is the the parts of the working design that need to be figured out and personal preferences besides the fact that i can not spell we need a long lasting energy source people do not want to be changing it a lot we need a chip that works well with the user interface that is not too complicated we need a straightforward interface like ian was saying simple not overwhelming it with information and we need a reliable and clear infra red signal so that you are not waving your remote around and having to get frustrated and go do it by hands so that is pretty much it for the working design excellent so rose do you think you can give me a hand with this yes absolutely ah i can never tell which way to turn these things yeah lefty loosey righty tighty right yeah what is up lefty loosey lefty loosey righty tighty never heard that before that is good 0 yes i will think of that every time now it is going to stick in your head yeah that is a good one it will stick with you kay i have nothing on my screen just a sec here we are ooh no signal okay yeah it is fine okay requirements we have a couple new requirements that i was just e mailed right before the meeting and that we have to keep in in in mind as we are creating this okay we did not bring it up yet or at all in the meetings so far but we are not going to work with teletext because well it that has been taken over by the internet so we are not going to worry about we are not going to worry about that what is teletext it is a british thing 0 you do not have it in the states 0 so no it no w d could would you care to explain it 0 i did not realize yeah it is like a i suppose it is kind of similar to a very very basic web browser you have like you have numbers on your remote control y and you type in the page number you want so like you type a 100 on your remote control and this this kind of index appears on the television screen with just some some text and some very blocky looking graphics on it and you just type numbers to go to different pages and it gives you information mostly rather boring stuff like what is on t v next and share prices and that kind of thing s lottery numbers and sport scores yep news headlines but if you ever see the t v saying like go to page 160 on ceefax now that is what they are talking about how 0 it is earl it is pretty old technology it is like 1980s okay that explains a lot i have no idea why we do not have it but that is good interesting okay well we are not going to the management has decided we are not going to work with that okay and we are also going to w like your question earlier whether this is going to be t for television video or etcetera just for television that is what we are focused on right otherwise becomes to complex we want to get this out very quickly we only have a a short amount of time kay and finally there is more marketing i think our corporate image has to be recognizable so while we are going to make it look pretty we need to use our color and our slogan i in the new design so what is our corporate image like it is it is kind of yellow color with we put fashion in electronics looks like yeah kind of a yellow and black and we have that the emphasis on the r s in it is like double r yeah but it is yeah we put the fashion in electronics so we got to keep that in that in mind okay so we want something that looks good yep yep and is yellow yeah or ha maybe some buttons could be yellow okay like we can we can play around with it a little bit okay we need to talk about our functions and our target group we need to decide who our target group is you in your analysis of different market of the marketing you identified that different groups wanted different things or had certain preferences for example that that older people did not really care for voice recognition but younger people did and so who are we aiming this at well if we are going to say that function fashion we put the fashion in in electronics then you automatically i think a sort of younger group that that is who is going to be attracted to this yes i do think who is going to have the money to buy that also that one it is going to be €25 remember so it has to be avai marketable to whomever it is is it is it something that is going to be sold separately from the television or is it something that comes w with a television cause that would affect the way that we market it well at least right now what we are doing is deciding on just the remote itself so it will probably be sold separately €25 by itself right right okay the only break down that i was given in terms of age was the voice activation and basically there is a big jump after 35 people do not really care if it has voice so it is like basically 15 to 35 that think that that is a good idea i dunno i am going to be given any other numbers broken down in terms of age later but if that is sort of the only quality that we have that is divided into age then we would want to stick between the 15 and 35 range yeah that is probably a population w quite a little bit of disposable income for use on technology anyway so that might be a fairly good target group for us yeah now those are that is all specific for speech recognition are we going to use that as one of our functions i i would say no because it is going to add too much to the price especially if we are marketing it as a separate product people are going to be paying well we have got a price limit of was it €12125 for to produce it to produce it yeah to produce it yes and i wonder if we can get voice recognition into that €125 without having to make too many other compromises but what else are we going to put i mean not that i am really gung ho about it i do not know what else you can put in a remote to make it technologically advanced though so like other than just making it look good yeah how is it i mean it can look really great and still have the same up n down buttons and why is anyone going to buy a new remote but right well but why are we why are we aiming for a technological advancement everything we are talking about is ease of use and simple and that does not necessarily mean more technology in fact it could use it could mean not that is a good thing to keep in mind if they might be overwhelmed with with remotes that have too many buttons and too much technology if someone is looking to buy a new remote do not they want like an upgrade i dunno upgrade well we can look for we can look at upgrade or we can look at user friendly yeah simplification yeah simplification so they could have a crap remote that came with their t v that is just impossible to use or maybe it broke or maybe they are just missing it huh and we also need to talk about if we are only going to have the very simple ones or also have the other ones just separate somehow or can you like i mean this may be too complicated but i wish i had something to explain it like if it was just a simple yeah either this way or this way that had like the main buttons and then you could like pull something out kind of and like you got the rest the buttons but the rest of them like went in ooh the remote there are remote controls like that yeah do you know what i am saying kind of pull out of the side like some t v s they have a sort of a sliding screen on the remote control of it that hides all the complicated buttons ooh so if you want to do something complicated like program your television or re tune it then you you open up this little hatch or or slide the screen down and there is all the all the special buttons cause then is like people who do not want to ever look at them never even have to see them and if you like get the instruction manual that comes with it and you just do not even read it then you will never even know that those things can pull out yeah and you are a happy person and everyone else does not have to have like 2 remotes one that has the easy ones and one that has yeah that is a good idea more complicated ones but is all still in one yeah i think that is a good idea yeah we have to be careful that that that does not impede the chip transmitting information but that is going to be mostly technological thing yeah good point yeah yeah okay so what are we emphasizing i what in this project si simplicity and fashion i think simplicity fashion simplicity and fashion yeah okay those are very good goals i think that we have to keep in mind in with everything we do simplicity and fashion and yeah or usability speci however you want to say that which includes an emphasis on making the infra red very functional so that you do not have to travel around a lot yeah yeah what can you do to like make the infra red more functional like why would it not be i am just wondering i think it is a lot to do with battery but that is just my okay the battery and that i think that the chip takes the data and presents it well without sort of scattering so is just the quality of the chip yeah i think so okay the quality quality of all the components really i mean we can not really do anything shoddy work cause it is yeah going to be visible down the line so our target group we are saying 15 to 35 well i dunno how useful that number is if we are not doing s voice recognition which i kind of i kind of feel like voice recognition is not necessary in a remote control yeah yeah i do not like it might be necessary for a t v but not for the remote c you know it is yeah it is pretty it is pretty high tech seems a little bit yeah yeah and it might be too expensive and if the whole idea is you are using a remote then why would you have voice like you know what i mean and then it is like you would not need a remote you would just talk to your t v yeah it is for like the ultimately lazy people who can not even be bothered to pick up the remote ooh yeah yeah maybe i mean if i get m more numbers i will e mail you before the next meeting in terms of ages i but this does not divide up anything and there was only a 100 subjects also which is not i mean really is not that representative especially if it is a 100 subjects that th they then can subdivide into age groups that means there is very few in each age group so yeah but i th i think regardless we are we are aiming for the under 65 or something under 65 okay that is a good start yep i would say we are can we narrow it down to maybe teenagers and families cause that would go up to like 50 or like single professionals or something 20 to like 55 okay single yeah i dunno it is it is hard to narrow it down it is really hard to figure out right now i think the product appeals across a quite a broad range of ages i mean we we said simplicity is is one of the features so it is going to appeal to people maybe people who have problems with technology you know people who get scared by having lots of buttons and that might be older people okay but then we have also got fashion which is something that definitely appeals to younger people yeah well maybe we do not have to defi define the target group by the demographic of age maybe we can define it by like the demographic of right like h t how much money they have to spend or something like that like yeah yeah aim for a an income group that is a good point well obviously it has to be someone who owns a television and like how recently have they bought their television like that sort of thing yeah so maybe it is more useful to d d to define objectives like fashion and simplicity than to find specific target group as far as age is because yeah t probably yeah yeah things so different will appeal to different people but okay 0 there are a couple functions do we want something so that do we want some kind of thing to find it if it is lost yeah like a button on a t v you can press and it will ring or something i do not know like or beep h i mean like i said before 50% of of the fru f like frustration someone can have that was the biggest one and half the people said that happened and we all mentioned it before we knew about it yeah and if we are talking about making something easy that sort of goes along with it so it would not be like a random thing to sort of add in it would be relevant to like the overall goal i think so yeah that will probably be good okay we have to we have about 4 minutes left to define our functions so let us do that quickly so we want something to keep it from getting lost yep yeah and we want we want large buttons for the essential things yeah yeah large accessible buttons for the essentials we want a possibility to to get a possibility to get the extra functions yeah which are kind of hidden away in some way or well not hidden but they are they are not as prominent as the main features yeah hidden way and we also want it to be fashionable which i am not sure if that is a function so much as a yeah on your coffee table it is not like an eye sore that kind of thing yeah alright okay do it any other essential functions that we need battery do we need a long life battery battery battery use yeah but i think that goes in with simplicity and ease of use really yeah but we might as well so you never have to change the battery yeah we should maybe investigate whether it needs a battery at all i suspect the remote control does need a battery but yeah i would imagine yeah i dunno if you can just cause it is an electronic device the yeah it i think it does i do not i do not think of a way you can operate a chip and convert that much data without without one yeah without the energy yeah but you could maybe have it in a little charging station like a mobile phone or like a little cradle for your ipod yeah that is that is possible you could we could maybe do that instead yeah so you do not ha you got like a rechargeable battery charging yeah i dunno that might contribute to less people losing it too if it it stays in one place we have to think about space in living rooms too like cause they are i mean would you put it on top of the t v i do not know just think okay that is that is a good idea we will keep it yeah think it is that is just off the top of my head and maybe fun okay kay we are going to conclude now has everyone said their functions and kay yep after the meeting we are going to each complete a sks a questionnaire and a summaries summary i do not know what summarisation and then we will have our lunch break after that we have 30 minutes of individual work i will make sure to put up the minutes and the project documentation and including these powerpoint slides if everyone could do that as well that would be great you each have individual actions i i d industrial design you have your components concept user interface the user interface concept market trend wa watching and as as per last time you will get specific incrat instructions from your personal coach e mailed to you and hopefully i hope next time you will be able to access more of the web site that they they seem to tell you that you could yeah who knows it is kinda frustrating but be sure to note any frustrations or any issues that come up in your in your summary okay kay sounds good great seeing you all it is good did you were you able to like put yours in the group folder yes i just did that okay hopefully it is there for people yep yeah looks like there are looks like there is a 2nd one kind of of mine that is that i did not do yeah it is from like an earlier project i think so okay where is that yours is under the shared folder i do not know it might not even be under yours as well technical so in there we have technical functions presentation working design presentation and the functional requirements projects at least that is what i have in i only have 3 i just have like our 3 yeah that is what i have as well r rose so yeah okay you do not have mine no but that is cause i think yours is in the e mail separate like it is not on the server s yeah but if i open it and then save it probably will be there 0 wait never mind you can not save it to the okay well i will figure that out in the meantime okay okay okay
0 you can just say that i am a good one of the day good to see you all again good to see you all again just a sec while my powerpoint comes up and voila okay we put the fashion in electronics let us start okay our agenda today just took the time it is 12 13 i am going to do an opening talk about did you all get the minutes i emailed them to you i am also putting a minute them in the shared folder so then we will talk about our general objectives and have your 3 presentations i will talk about the new project requirements i have just received and then we have to make a decision on remote control functions finally we will just close we are starting this meeting at approximately 12 13 and we have 40 minutes 1st of all the functional design objectives we need to keep in mind the user requirements specification what needs and desires are to be fulfilled are to be fulfilled the textional functions design what effect the apparatus should have and the working design how the apparatus actually works to fulfill its function okay 3 presentations you can go in any order you choose should we go in the order that you just did it sure please do i do not know how do i hook my screen up i think you might have to disconnect rose yes it yeah okay all right and then we have to press function fn function f 8 yeah i just put the blue one fm is it plugged in all the way and you screwed it in and 0 wait screwed i think you just have to push it in really hard that is it 0 got it okay 0 i will just tighten it a little bit attached to anything either by okay there you go alright so i do not know if you guys are able to get access to the report that was online or if i am the only one who is but i do not even know how to play this press the little presentation it is the it looks like a y kind of over there above draw there that one all right so we are just going to talk a little bit about functional requirements that people specified when they were asked i guess real reaction did some market research they had 100 subjects into their usability lab and they watched them watch tv and recorded the frequency that they used particular buttons and the relevance that those buttons had what they found was they analyzed people is desires and needs focusing on their desires people specifically said that they thought remotes were ugly 75% of the 100 subjects noted that and more importantly though 80% said that they would be willing to pay more for a fancier looking remote i do not know anything beyond what fancy means but that is particularly of use to us i think also they did some questions on voice recognition and found that the desire for voice recognition was inversely related to age so younger people were more inclined to want something with voice recognition whereas the older people in the 60 and above segment or so did not really think that they would pay more money for voice recognition people also had certain frustrations that i think that we could try to take into consideration consideration with our design that being people frustrated with losing their remotes i think over 50% of the people mentioned that that was their biggest frustration people were also frustrated with the difficulty it is to learn how to use a remote and i think that ties back to what you were saying before just that there is too many buttons it just needs to be easy to use it also mentioned something called rsi and i was hoping someone might be able to inform me as to what rsi is i do not know what there we go well people did not like that so i guess sort of the carpal tunnel type thing people did not like that the repetitive use i guess caused a strain looking at the needs people specified the problem right now is that people is remotes are not matching they are operating behavioral people are only using 10% of the buttons that they have offered to them on their remote and what people do most often is changing the channel and changing the volume people also zap like to change the channel about 65% during an hour of use so we really just need to focus in on those volumes and channel changers rather than things like the audio settings the screen settings and the channel settings because they are used much more infrequently and probably just complicated what is going on so i think that some things that we might want to think about the idea of an lcd screen was brought up although they did not have any details on what people is preferences on that were so i do not know if that is coming to me later or something like that but something for us to consider also just the phenomenon that less is more when it comes to the buttons on the remote or what we want to make easiest to use make sure that something like an audio setting is not given as much importance and visibility on the remote as something like channel changing that is used a lot more often and basically in order for us to win over to the consumer we just need to focus on what it looks like that it has a fancy appeal and that it is not ugly and that it feels like the way they are going to use it so it does not give them any hand injuries or things like that thank you very much that was great let us move on to the next presentation on effects is that you great i will figure out how that is screw there user interface right interface there you and i think that is in the shared if i did it right if anyone wants to look at it okay thank you okay okay so i am going to talk about the technical technical functions design of the remote control you need to start by considering what a remote control actually is it is a device that allows us to produce certain effects on our television so it is basically a communication device we tell the remote control what we want to do it sends a message to the television saying change the channel change the volume you know adjust the settings adjust the buttons how do we actually go about designing a new television remote control the 1st thing to do is to come up with the design specifications we need to know what our final product is going to be like so we need a clear idea of exactly what this product does how it works and what the end user is going to want from this product a way i would suggest that we could go about this is by designing designing several different prototypes of user interfaces for this product and then trying to get some feedback about how well these particular prototypes work sort of find out what people think of them using a remote control is quite a subjective experience and different people prefer different things we should remember that remote controls are a fairly standard piece of equipment when the user is using a remote control he or she expects the buttons to be in certain places so in some sense we are going to have to aim the device which is fairly conventional in design so that we are not completely shocking people but i think within that there is also room just to introduce novel ideas and to make something that is perhaps a little bit different something that stands out also in designing the user interface we need to consider practicalities the 1st of these is technological what can we do with the current state of technology as it is the 2nd is economic we need to find the balance between features and vice so as you mentioned things like voice recognition would add to the price but it would also improve the design of the product so i had a look on the web to see if i could find a few examples of existing television remote controls in analyzing these we can consider what things what is good about them what things that they get right what is bad about them what is wrong with them how we can improve on the designs that i have found and what can we do to make our products stand out from the large majority of remote controls here is 2 examples probably at the extreme ends of the spectrum on the left here we have got an engineering based design for remote control so it is one that has got lots of buttons it is fully featured everything you might possibly want to do is there you know it has got forward backwards up down channel numbers on you these phone it is fully featured and it might take a while to get to learn to take a while to get to learn to use it but once you have learned it you can do whatever you want with your tv the one on the right is a lot more basic it is just got the essential functions of the tv changing the channel play stop volume it would be a lot quicker to learn to use it but again it swings in roundabouts there are disadvantages you can not use it say to freeze television picture there is a lot of features that are missing from that remote control so we have got to find a way of striking about between the 2 as i said before remote controls are subjective different people want different things personally what i want in a remote control is a device that is simple it is easy to use it has got big buttons for doing the things i do most often changing the volume changing the channel it does everything that i need it to as i have said before i am quite lazy i do not want to walk across the room just to adjust my television just my television i also want something that looks cool and that feels good that is ergonically designed okay thank you very much that was very useful it is funny to see the drastic difference between those 2 remotes and neither of them were very pretty you know no i think that could be our selling point fashion fashion remote right there is certainly a market technology that looks cool that is my company like up on it yeah i really can not see what i am doing so does anyone have a there it is ah ah look at that that you see that was just on the okay because i was like google and then i am like wait it will not have to be google all right no how do i play again it is right above draw there are 3 things it is way at the bottom there are 3 icons and it is the one that looks like a desk yeah that one okay so this is our working design presentation i had a bit of some issues with this because i was not able to find everything i needed but i guess we are still in early stages so yeah this is this the thing about working design is what we are trying to do as the working designers figure out how the apparatus can fulfill its function one of the examples that kept coming up for me is that a coffee grinder it works because it converts electrical energy to grinding the beans and then put the beans through a filter and that filters out and then you get coffee at the end that is nice and hot because of the combination of electrical energy and then other things that are brought in to make it work i do not know if i am explaining that very well but how do i get to the next so the method as working designers to figure out what you need to make it fulfill this practical function what needs to be done and how do we convert all the elements to make that done so the easiest thing to do is to break down all the points at which you need something to happen so you make a schematic of the way that the energy is converted towards this practical function and then i think the easiest thing to do is going to be work on each task separately so you just press yeah it is just heck so the findings that i got just very briefly is that you have a choice of the way that the information is projected to the receiver and in my opinion infrared is the best way to do that because you do not need a sight line so that is one thing we are going to work on the user interface is critical here because a lot of the things that happen in a remote control happen through the chip that converts the electrical energy into data which then goes through the infrared so the chip that i think ian is designing is going to be crucial and really it all comes down to the user because they are the one that is controlling most of the working design so the components that we find here are the energy source the battery or whatever that is going to make it work then the chip which converts the data the user that is controlling the chip and the infrared bulb that is going to let us move the data to the receiver so you have 4 main components and they are designed sort of like this you have your energy source right there which then brings energy or information to the chip which is also controlled by the user so you have energy going to the user who is controlling the chip 0 that is not what i wanted to do use that thing down that you can go back previous sorry about that guy pardon 0 no no no no okay let us just get back to my schematic here double click on it with the right with the left hand one yeah i am i think it is frozen here do not show me that there we are there you sorry about this guys i am kind of pathetic with things like this all right so you have your energy source your user interface who is controlling the chip the chip also uses the energy and the chip through the use of the user interface is going to control the switch which will work your infrared bulb which will then bring the data to the receiver so hopefully that makes sense for everyone in my kind of garbled way this is the parts of the working design that need to be figured out need to be figured out and personal preferences besides the fact that i can not spell we need a long lasting energy source people do not want to be changing it a lot we need a chip that works well with the user interface that is not too complicated we have a straightforward interface like ian was saying simple not overwhelming it with information and we need a reliable and clear infrared signal so that you are not waving your remote around and having to get frustrated and go do it by hand that is pretty much it for the working design excellent yes absolutely i can never tell which way to turn these things lefty loosey righty tidey right yeah lefty lusey righty tidey i never heard that 0 yes i think about every time it is a good one i will stick with you there we go okay requirements we have a couple new requirements that i was just emailed right before the meeting that we have to keep in mind as we are creating this we did not bring it up yet or at all in the meeting so far but we are not going to work with teletext because that has been taken over by the internet so we are not going to worry about that what is the text it is a british thing you do not have it in the state no would you care to explain it yeah it is like a i suppose it is kind of similar to a very very basic web file you have like you have numbers in the remote control and you type in the page number once so you type 100 and you are in that control and this kind of index is on the television screen just some text and some very one upon graphics what kind of graphics on it and you just type numbers and then you can not see what is your information 0 wow 0 wow or in stuff like what is in the remix and check how to see how it going lottery numbers and sports scores but if you ever see the tv saying like go to page 160 on c fax now that is what they are talking about wow so it is pretty old technology okay that explains a lot i have no idea why we do not have it but 0 it is good interesting okay well we are not going to the man to have been decided we are not going to work with that okay and we are also going to like your question earlier whether this is going to be for television video or et cetera just for television that is what we are focused on otherwise it becomes too complex we want to get this out very quickly we only have a short amount of time and finally this is more marketing i think our corporate image has to be recognizable so while we are going to make it look pretty we need to use our color and our slogan in the new design so what is our corporate image like it is kind of yellow color it looks like kind of a yellow and black and we have the emphasis on the r is in it is like a double r but it is yeah we put the fashion and electronics so we have got to keep that in that in mind okay so we want something that looks good yep yep and it is yellow yeah or maybe some buttons could be yellow like we can play around with it a little bit okay we need to talk about our functions and our target group we need to decide who our target group is you in your analysis of different marketing you identified that different groups wanted different things or had certain preferences for example that older people did not really care for voice recognition but younger people did so who are we ending this at if we are going to say that function fashion we put the fashion in electronics then automatically i think sort of younger group that that is who is going to be attracted to this you have to think who is going to have the money to buy that is possible it is going to be €25 remember so it has to be marketable to whomever it is is it something that is going to sell separately from the television or is it something that comes with a television is that would affect the way that we marketed well at least right now what we are doing is deciding on just the remote itself so it will probably be sold separately right okay 25 year up by itself the only breakdown that i was given in terms of age was the voice activation and basically there is a big jump after 35 people do not really care if it has voice so it is like basically 15 to 35 that thinks that that is a good idea i do not know if i am going to be given any other numbers broken down in terms of age later but if that is sort of the only quality that we have that is divided into age then we would want to stick between a 15 and 35 range that is probably a population of quite a little bit of disposable income for use on technology anyway so that might be a fairly good target group for us now that is all specific for speech recognition are we going to use that as one of our functions i would say no because it is going to add too much in the past especially if we are marketing as it is set in the product people are going to be doing then we have got a price limit to 12 and a half euros to produce it yes and i wonder if we can get place to get permission into that in any other country now but what else are we going to put i mean not that i am really gung ho about it i do not know what else you can put it in a remote to make it technologically advanced though so like other than just making it look good how is it i mean it can look really great and still have the same up and down buttons why is anyone going to buy a new remote well but why are we aiming for technological advancement everything we are talking about is ease of use and simple and that does not necessarily mean more technology that is a good thing to keep in mind it could mean not they might be overwhelmed with remotes that have too many buttons and too much technology if someone is looking to buy a new remote do not they want like an upgrade i do not know upgrade well we can look at upgrade or we can look at user firm friendly yeah simplification it could have a crap remote that came with their tv that is just impossible to use or maybe it broke or maybe they are just missing it and we also need to talk about if we are only going to have the very simple ones or also have the other ones just separate somehow or can you like i mean this might be too complicated but i wish i had something to explain it like if it was just a simple either this way or this way that had like the mean buttons and then you could pull something out kind of and like you got the rest of the buttons but the rest of them like went in do you know what i am saying they are going to pull out of the side yeah like some do these they have a sliding screen on the remote control that hides all the complicated button so if you want to do something complicated to program or television or retune it you open up this little hatch or a slight the screen down and they are special buttons like people who do not want to ever look at them never even have to see them and if you you get the instruction manual that comes with it and you just do not even read it then you will never even know that those things can pull out and you are a happy person and everyone else does not have to have 2 remotes one that has the easy ones and one that has more complicated ones that is a good idea it is all still in one we have to be careful that that does not impede the chip transmitting information yeah but that is going to be mostly technological thing okay so what are we emphasizing in this project simplicity and fashion simplicity and fashion okay those are very good goals i think that we have to keep in mind with everything we do simplicity and or usability however you want to say that which includes an emphasis on making the infrared very functional so that you do not have to travel around a lot what can you do to make the infrared more functional like why would it not be i am just wondering i think it is a lot to do with battery but that is just my the battery and that i think that the chip takes the data and presents it well without sort of scattering so it is just the quality of the chip yeah i think so the quality of all the components really i mean we can not really do anything shottie work because it is going to be visible down the line so our target group we are saying 15 to 35 well i do not know how useful that number is if we are not doing voice recognition yeah which i kind of feel like voice recognition is not necessary in a remote control like it might be necessary for a tv but not for the remote you know seems a little bit yeah and it might be too expensive and if the whole idea is you are using a remote then why would you have a voice like you do not mean then it is like you would need a remote you would just talk to your tv yeah ultimately lazy people they do not even be bothered to pick up with the phone yeah maybe i mean if i get more numbers i will email you before the next meeting in terms of ages but this does not divide up anything and there was only 100 subjects also which is not i mean really is not that representative especially if it is 100 subjects so that they then can solve divide into age groups that means there is very few in each age group so i think regardless we are i mean for the under 65 or something under 65 okay that is a good start i would say we are can we narrow it down to maybe teenagers and families because that would go up to like 50 professionals or something 20 to like 55 it is hard to narrow it down it is really hard to figure out right now we have said simplicity is one of the features that is one of the features that might be older people well maybe we do not have to define the target group by the demographic of age maybe we could define it by the demographic of like how much money they have to spend or something like that well obviously it has to be someone who owns the television and like how recently have they bought their television like that sort of thing so maybe it is more useful to define objectives like fashion and simplicity than to find specific target group as far as age because yeah things will appeal to different people okay 0 there are a couple of functions do we want something so that do we want some kind of thing to find it if it is lost like a button on the tv you can press and it will ring or something i do not know like i said before 50% of the frustrations someone could have that was the biggest one and half people said that happened and we all mentioned it before we knew about it and if we are talking about making something easy that sort of goes along with it so it would not be like a random thing to sort of add in it would be relevant to like the overall goal i think yeah that would probably be good okay we have to we have about 4 minutes left to define our functions so let us do that quickly so we want something to keep it from getting lost yeah and we want we want large buttons for the essential things yeah large accessible buttons for the essentials we want a possibility to get the the extra functions yeah which are kind of hidden away in somewhere we are not hidden but they are not as prominent as the main people yeah hidden away and we also want it to be fashionable which i am not sure if that is a function so much as a yeah just i wonder like on your coffee table it is not like an eyesore that kind of thing yeah okay do it any other essential functions that we need battery do we need a long life battery yeah but i think that goes in with simplicity and ease of use really never have to change the battery yeah we should maybe investigate if we need a back thing at all i suspect that we might be able to i would imagine just because it is an electronic device i think it does i do not think of a way you can operate a chip and convert that much data without one but you could maybe have it in a little charging station like a mobile phone or like a little cradle for your ipod yeah that is possible you could maybe do that instead so you do not have it you are like a rechargeable battery i do not know that might contribute to less people losing it too it stays in one place we have to think about space in living rooms too i mean would you put it on top of the tv i do not know just think okay that is a good idea we will keep it that is just soft about my head it might be fun okay okay we are going to conclude now as everyone said their functions okay after the meeting we are going to each complete a questionnaire in the summary i do not know why it is summarization and then we will have our lunch break after that we have 30 minutes of individual work i will make sure to put the minutes in the project documentation and including this powerpoint slides if everyone could do that as well that would be great you each have individual actions id industrial design you have your components concept user interface the user interface concept market trend watching and as per last as per last time you will get specific instructions from your personal coach emailed to you and hopefully i hope next time you will be able to access more of the website that they seem to tell you that you could yeah that is kind of frustrating but be sure to note any frustrations or any issues that come up in your summary okay okay sounds good great female bless you did you were you able to like put yours in the group folder yes i just did that hopefully it is there for people yep yeah it looks like there are it looks like there is a 2nd one kind of of mine that i did not do it is from like an earlier project i think so okay where is that under the shared folder i do not know it might not even be under yours as well so in there we have technical functions presentation working design presentation and the functional requirements at least that is what i have i only have 3 i just have like r 3 yeah that is what i have as well you do not have mine no but that is because i think yours is in the email separate like it is not on the server yeah but if i open it and then save it probably will be there 0 wait never mind you can not save it okay well i will figure that out in the meantime okay okay okay