right w welcome to the the 1st meeting of real reaction is development meetings for our our new television remote control this follows our very successful entry into the the consumer market over the last year or so which we want to to build on taking advantage of the the the latest developments in in technology and the the latest feelings in in consumer design and and demand and we want to make this the the very best product th that is possible for everybody one that everybody wants at a good price for the consumer and at a good price for the company and to that end we need all to work together to do that and b in no particular order because ev everybody is just as vital to this project i will just go round th the table andrew marketing m kendra with the designing the the the user interface and kate with the the industrial design what is the the th th project is is here to do is is to to get this this project up and moving ev everybody is is free to say wh whatever they want everybody has a contribution to make and everybody feel free to interrupt me at any time to to say what you want to say in in terms of the immediate meeting the everybody knows everybody else everybody is worked for the the company for a while if if an anybody feels that they need to say more about themselves please do if if if anybody wants to b briefly give their their background so that everybody is quite clear what everybody everybody is experience is please do so in fact i would i would i would welcome anybody to say something briefly about themselves in fact we will do that by by going round the table quickly and and saying what what contribution you you are looking to make so we will start with andrew 0 my name is andrew i am a i am the market research person for this for this meeting and this project for creating this new remote control and yeah i will be presenting information statistics on what people want to want to get from this new design what people want to like and from a fashion point of view and the practicality point of view right kendra i am kendra and i am the us user interface designer and i have not had a whole lot of experience in this kind of thing before but i am m so i will be working on the design right at least means you have not got any preconceived ideas so right yep i am just open to being creative i am katie i am the industrial designer and i will just be i guess presenting about the the inter workings of our little remote control and yeah yep good okay very very quickly this i do not want to make this meeting too structured because the the whole idea is that it is a you know a think tank everybody says what they what they want to say and we do not want to be constrained by kind of convention or slides on screens or or anything else but briefly th th this is what we want to do the the remote control needs to be original there has to be something about it that other remote controls do not have so that as soon as people see it they think yes that is different i want one and that goes along with being trendy you know the i want it scenario user friendly as as we all know remote controls can be very user unfriendly so we want to make ours one that people can pick up and think 0 yes that is it is obvious how that works and they also want to look at the price and think 0 yeah that is something that i may not need another remote control but it is such a nice one i am going to have one and last but not least or indeed 1st of all it it must make the company money and we make the company money by producing what the consumer wants the the further work to be done is i the the functional design what it what it must actually do the conceptual design how we actually present that to the consumer and th the the detailed design i is how we get that into production now th the main design tool that we have available to us at the moment is is the white board and let us very quickly do what i what it says in the in the in the prompt slide here in fact i suggest to avoid everybody untangling themselves from the the the wires that we do not do that so i i everybody knows what whiteboard is so we will we will do a virtual drawing on the on on the whiteboard of of your your own favorite animal but le let us go round the table your favorite animal badger and why it is it has got nice contrast with black and white and i feel they are underdog kind of status and they are the huh 0 right my my wife says my beard looks like a badger is arse cause of the the white streaks in it probably a duck i just i li i like the way they look and they are just nice animals and i like how they can fly or swim or walk around or whatever kendra huh right okay is horses no particular reason why huh fair enough yeah i am not sure that i have got any favorite animal to be quite honest i think homo sapien because of their their overall ability to make mobile phones and t v remotes to make t v remotes sorry indeed absolutely yes tha that is okay and w we need to keep in mind here that the we want to sell this for for €25 we want to m make an overall profit for the the company of €50000000 so we are we are looking at selling a lot of these ag across the the entire planet and and we are looking at a gross profit of 50% it needs to cost €12 50 to make so we are not only looking at a a very trendy original product we are looking at making it at a very good price okay would anybody like t like to to start by giving their 0 sort of quick views of of current remote controls well i think i find a lot of them really complicated to use with all the different buttons and it is handiest when you have one that works both the d v d player or whatever and the t v as well but that it is easy to if you can switch back and forth instead of having to press a bunch of different buttons and so i think it is is best when they are clearly labeled and you can see which buttons you are supposed to use no you know any any thoughts about buttons or any oth other way of approaching the p the the problem or anybody else strong feelings about remote controls are there you know bad ones they have used or good ones they have used or ones that they have lost and never found again i think it is important that you should be able to when you when you press the buttons it will actually pick up the signals from kind of anywhere and you should not have to like contort yourself and twist your remote control to get it the t v to actually pick up the signal yeah yeah think a lot of the time remotes that come with t v players and t v s and d v players like they are not like an area that is put a lot of effort into they are very boring very plain like it is very a very like making a a stylish remote control would be a very like easily put us one step ahead of the current competition what so wh what is in in what particular style features are you thinking about something that looks looks does not look like remote control so if you want something that looks like something that makes you think 0 what is this like this pen does not really look like a pen but it makes you think 0 huh so sorry that is a bit vague yeah d no i mean do you think there is a risk if it does not look like remote control people will not see it as a remote control and i suppose suppose that is up to the marketing to to make make people aware of the product huh any other thoughts about th the physical appearance of a of remote controls i think something that is comfortable to hold because sometimes you get the remote controls that are just those big rectangular things and they are kind of awkward to hold onto so something that is more comfortable that fits in a person is hand better i mean th the thing that i immediately comes to mind is computer mouses which i mean y you get all sorts of shapes in the shops and s you know some quite fancy ones than the some from personal experience which look nice but are not particularly comfortable yeah yeah yeah yeah any thoughts about buttons or flat screens or well from the mouse idea you could remote is a piece of plastic with the big rubber buttons sticking out of it which you press whereas if you want could all be flat and the buttons are very kind of almost subtle that instead of being raised out of the device you push into device you see like a mouse button yes i mean the only thing is if if you are watching television in a in a a darkened room you need to be able to i suppose fi find the button buttons easily easily yeah yeah but maybe they could be concave instead of sticking up to have them be kind of down so you could feel them better yeah that is must admit i do not think i have ever seen one with concave buttons that is certainly be different do we need it to i can not think of any re remote controls that i know of that actually light up at all 0 yeah do we do we want that would be good like a like a mobile phone yeah yeah yeah that would be good okay so andrew have you had any thoughts yet about how we might market something which there are already 1000000s out there and that we want to t take over the entire the planet with especially if we try to sell what 2000000 of them 0 sorry 4000000 of em but i think if w if we market it as as not as not well this you c you could either market it as the point of view we could have the 2 we could have parallel marketing s schemes where you have got one where it appeals to people that want to have the new device that looks cool is fashionable and like you just it is it is like it is one that rather than ra i wan i want rather than a kind of a need relationship with the device but that might considering the act what the device is for and the nature of some people might not like respond to having a device that they just looks nice therefore they want it so make it practical at the same time i think it is this is going to have to appeal to people that want device that can enhance their living room but also a device that is practically sound so i dunno we will have to decide which which angle we are going to go to or both okay yeah yeah well i d i think an any any facets that we identify w we aim need to aim for for all of if you okay well 1st thoughts on the the industrial design side 0 i think it is it is remote controls are kind of a unique object cause it is you depend on them so much but you do not i i it is you sort of just assume they are always going to work you do not think of them as a comp like a computer can break down and you are kinda like 0 well fair enough there is all these complex things going on it is going to something is going to get messed up eventually they they just need to be very very dependable because people sort of take them for granted and then if your remote control breaks it is god forbid you actually get up and manually change the channel it just it needs to be very effective very always dependable indeed i do not think we should make it too small i cause i think it needs to it can not be too big like you were saying big an and huge and awkward but also if you make it too small kinda like you know how mobile phones are getting smaller and smaller it is just going to end up under a couch cushion somewhere and yeah yeah but so yes dependable and have a good medium range size okay and colors materials kendra anyone well most i think most of the remote controls now are either just black or gray so maybe we should go with something different or be able to i was just thinking of what they are doing with mobile phones now how you can get the different what are they called like the face plates that you change so we could have maybe i do not know if it would be feasible to do something with that yeah where you can change the face plates or have kind of a variety so people can get different different things huh have it kind of look how they want to different colors things like that probably just plastic because that is always the lightest right yeah okay that is again i do not think that is ever been done before it is the sort of the sort of thing that would get people thinking yes that is something that i have not got and might need so andrew any thoughts about how we might market interchangeable fronts on on the remote control well we could either market it together by getting control in a set color or with like you buy it with several like you ge you get the f the face plates with it when you buy or as a separate thing but maybe thinking of that it is considering the nature of the device maybe a 2nd thing like a 2nd campaign to market new facials for your to your might go a bit astray since it is the kind of thing where y you generally get one and then forget about it yeah unless you were trying to yeah well you could come up with like novelty ones like they have done with the the mobile phones i think you can get like different you know scenes from different movies and stuff on the remote control and sorta stagger the release of them and get people like 0 i want that cover on it now and that will keep them spending money yeah 0 it is that is a that is a good idea yeah right okay i think we have got a good idea now yeah true we meeting is needs to be k wrapped up fairly quickly so we have got 30 minutes to start looking at the at the design in more detail then we will we will reconvene in in 30 minutes and try to get some of these ideas more formalized thank you very much indeed okay thank you
welcome to the 1st meeting of the real reactions for our new television remote control for our new television remote control as far as our very successful entry into the consumer market over the last year or so which we want to build on taking advantage of the latest developments in technology and the latest feelings in consumer design and demand and we want to make this the very best product that is possible for everybody one that everybody wants at a good price for the consumer and at a good price for the company and to that end we need all to work together to do that and in no particular order because everybody is just as vital to this project i will just go around the table andrew marketing kendra with the designing the user interface and kate with the industrial design what is the project is here to do is to get this project up and moving everybody is free to say whatever they want everybody has a contribution to make and everybody feel free to interrupt me at any time to say what you want to say in terms of the immediate meeting the everybody knows everybody else if he is worked for the company for a while anybody feels that they need to say more about themselves please do if anybody wants to briefly give their backgrounds so that everybody is quite clear what everybody yeah everybody is experiences please do so in fact i would welcome anybody to say something briefly about themselves in fact we will do that by by going around the table quickly and saying what what contribution you you are looking to make so we start with andrew my name is andrew well i have the market research person for this meeting of this project for creating this new remote control and yeah i will be presenting information on statistics on what people want to what to get from this new design what people want to build the like and from a fashion point of view and a practical point of view i am kendra and i am the user interface designer and i have not had a whole lot of experience in this kind of thing before but i am so i will be working on the design but at least means you have not got any preconceived ideas right yep i am just open to being creative yep good i am katie i am the industrial designer and i will just be i guess presenting about the inter workings of our little remote control and yeah okay very quickly this i do not want to make this meeting this meeting too structured because the whole idea is that it is a you know a think tank everybody says what they want to say and we do not want to be constrained by you know convention or slides on screens or anything else but briefly this is what we want to do the remote control needs to be original there has to be something about it that other remote controls do not have so that as soon as people see it they think yes that is different i want one and that goes along with being trendy you know i want it scenario user friendly as we all know remote controls can be very user unfriendly so we want to make ours one that people can pick up and think 0 yes that is it is obvious how that works and they also want to look at the price and think 0 yeah that is something that i may not need another remote control but it is such a nice one i am going to have one and last but not least or indeed 1st of all it must make the company money and we make the company money by producing what the consumer wants the further work to be done is the functional design what it must actually do the conceptual design how we actually present that to the consumer and the detailed design is how we get that into production now the the main design tool that we have available to us at the moment is is the whiteboard and let us very quickly do what it what it says in the in the prompt slide here i suggest to avoid everybody tangleing themselves from the wires that we do not do that so every knows what whiteboard is so we will do a virtual drawing on the whiteboard of your own favorite animal let us just go around the table your favorite animal badger why it has got a nice contrast i feel they are an underdog kind of status my wife says my beard looks like a badger is arse yeah kendra probably a duck i just i like the way they look and they are just nice animals and like how they can fly or swim or walk around or whatever right okay it is horses no particular reason why i am not sure that i have got any favorite animal to be quite honest i think homo sapien because of their overall ability to make mobile phones and tv remotes sorry to make tv remotes indeed absolutely yes that is okay and we need to keep in mind here that the we want to sell this for €25 we want to make an overall profit for the company of €50000000 so we are looking at selling a lot of these that go across the entire planet and we are looking at the gross profit of 50% he needs to cost €12 50 to make so we are not only looking at a very trendy original product we are looking at making it at a very good price okay would anybody like to start by giving their sort of quick views of current remote controls well i think i find a lot of them really complicated to use with all the different buttons and it is handiest when you have one works both the dvd player or whatever and the tv as well but that it is easy to see if you can switch back and forth instead of having to press a bunch of different buttons and so i think it is best when they are clearly labeled and you can see which buttons you are supposed to use you know any thoughts about buttons or any other way of approaching the the problem or anybody else strong feelings about remote controls are they bad ones they have used or good ones they have used or ones that they have lost and never found again i think it is important that you should be able to when you press the buttons it will actually pick up the signals from kind of anywhere and you should not have to contort yourself and twist your remote control to get it to tv to actually pick up the signal yeah i think a lot of the time remotes that come with tv players sorry tvs and dvd players like they are not like an area that is put a lot of effort into they are very boring very plain i think it is very like i am making a stylish control would be a very like easily puts one step ahead of the current what what is in what particular style features you are thinking about something that looks looks does not look like more control to be honest something that looks like a something that makes you think 0 it is this like this pen does not really like a pen but it makes you think so i mean that is a bit vague yeah no i mean do you think there is a risk if it does not look like remote control people will not see it as remote control and i suppose that is up to the marketing to make people aware of the product huh any other thoughts about some the physical appearance of a remote control i think something that is comfortable to hold because sometimes you get the remote controls that are just those big rectangular things and they are kind of awkward hold on to so something that is more comfortable that fits in a person is hand better i mean the thing that immediately comes to mind is computer mouses which you get all sorts of shapes in the shops and some quite fancy ones and some from personal experience which look nice but are not particularly comfortable yeah any thoughts about buttons or flat screens or well from the mouse idea you know like a classic remote is a piece of plastic with the big rubber buttons sticking out of it which you press whereas if you want for the mouse point of view it could be all be flat and the buttons are very kind of almost subtle that instead of being raised out of the device that you push into the device you seem like a mouse button i mean the only thing is if you are watching television in a darkened room that is what you need to be able to find the buttons easily but maybe they could be concave instead of sticking up to have them be kind of down so you could feel them better yeah that is i do not think i have ever seen one with concave buttons it is certainly be different do we need it to i can not think of any remote controls that i know of that actually light up at all do we want like a mobile phone yeah yeah yeah okay so andrew have you had any thoughts yet about how we might market something which there are already 1000000s out there and that we want to take over the entire planet with with especially we try to sell 2000000 of them well sorry 4000000 of them but i think if we market is is not as not well this you can either market to the point of view we could have the 2 we can have parallel market schemes where we got one where it appeals to people that want to have the new device that looks cool it is fashionable and like you just it is like it is like a it is one rather a want rather than kind of a need relationship with the device but that might concern actually what the device is for and nature some people might not like respond to having a device that they just looks nice therefore they want it so make it practical at the same time i think it is it is a grab to appeal to people that want device that can enhance their living room but also a device that is practically sound so i do not know what to decide which which angle we are going to go to or both okay yeah yeah well i think in any any facets that we identify we we need to aim for for all of okay but the 1st thoughts on the industrial on the design well i think it is it is normal controls are kind of a unique object because it is you depend on them so much but you do not it is it is you sort of just assume they are always going to work you do not think of them as a like a computer can break down and you are kind of like 0 well fair enough there is all these complex things going on it is going to something is going to get messed eventually they just need to be very very dependable because people sort of take them for granted and then if your remote control breaks it is god forbid you can actually get up and manually change the channel it just it needs to be very effective very always it just it needs to be very effective very dependable i do not think we should make it too small because i think it needs to it can not be too big like you are saying big and huge and awkward but also if you make it too small kind of like you know how mobile phones are getting smaller and smaller it is just going to end up on our couch cushion somewhere yeah but so yeah it is dependable and of a medium range size okay and colors materials kendra anyone well most i think most of the remote controls now are either just black or gray so maybe we should go with something different or be able to i was just thinking of what they are doing with mobile phones now how you can get the different what are they called like the face plates that you change so we could have maybe i do not know if it would be feasible to do something with that where you can change the face plates or have kind of a variety so people can get different things have it kind of look how they want to different colors things like that probably just plastic because that is always the lightest okay that is again i do not think that is ever been done before it is the sort of thing that would get people thinking yes that is something that i have not gotten might need so andrew any thoughts about how we might market interchangeable from some on remote control and we could do their market together by getting control in set color or with like you buy it with several you get you get the face plates with when you buy it or it is a separate thing but i am maybe thinking that it is consider the nature of the device maybe a 2nd thing like a 2nd campaign to market new facials for your 2 year might go a bit astray since it is the kind of thing where you generally get one and then forgets about it how much wish right now well you could come up with like novelty ones like they have done with the mobile phones and you can get like different you know scenes from different movies and stuff on their remote control that is a good idea stagger the release of them and get people like 0 i want that cover on it now and i will keep them spending money okay i think we have got a good idea now the meeting is needs to be wrapped up fairly quickly so we have got 30 minutes to start looking at the design in more detail and we will reconvene in 30 minutes and try to get some of these ideas more formalized thank you very much indeed thank you