is that alright now okay sorry okay everybody all set to start the meeting okay we have got half an hour for this one to discuss the functional design could you plug me in okay thanks all ready to go okay okay so hopefully you have all been working away and i have put the minutes of the last meeting in the project folder so i guess just to to recap on what we did last time kind of got to know each other a little bit and got familiar with all the equipment and started to discuss a bit about the project you know cost wise how much how much money we had to s just want to tell you that you have 3 new requirements which is the the 1st one is that the company is decided that teletext is outdated because of how popular the internet is nobody uses teletext very much anymore so we do not really need to consider that in the functionality of the of the remote control kay they have also suggested that we we only use the remote control to control the television not the v c r d v d or anything else i think the worry is that if the project becomes too complex then it will affect how long it takes us to get it into into production the time to market okay so we are just going to keep it simple and it will just control the t v and the other thing was that the company want the corporate color and slogan to be implemented in the new design i am not entirely sure what the corporate color is it might be yellow because there seems to be a lot of yellow everywhere and the slogan like the actual written slogan or just to embody the idea of the slogan well that is the thing i am i am not sure th because on the the company website what does it say bout putting the fashion in electronics something yeah i mean do they is that something they want actually written on it cause it is quite long yeah or yeah just the idea but i am not sure so that is something we can discuss as well so those are the 3 things just not to worry about teletext only control the t v and and incorporate the color and slogan of the company so is everybody okay with any of that or do you want me to recap at all nope we are all set right time for presentations then who would like to go 1st i will go 1st sure okay cool alright can i saint steal this from the back of your laptop 0 yeah of course yeah g go on ahead so this is the technical functions design right to do the the design i have i have had a look online i have had a look at the homepage which has given us some insp inspiration from previous products i have had a look at the previous products to see what they offer and i would like to ask you guys for your ideas about the design at the end of the meeting unfortunately we are not allowed to talk outside the meeting room so okay right having a look at the existing products i found out that it tends to come in sort of 2 extremes there is either a very complicated one that has got lots of buttons lots of colors very confusing you do not know what you are doing in that case the the labeling tends to be very bad there is an example i will show you at the end sh show you now here the button there and there alright this one is prog sorry that one is perg and that one is prog and it does not really tell you what it does not sure if you had a a look at the other control in that example it is a very simple one it has got only the basic functions but it is the same size as the the hard to use one oop it looked a bit clunky they are very big and not very much use for buttons and it is just very hard to access the advanced functions there is there is nothing for instance for a slow motion button my own preferences i prefer the the clunky one it is very easy to use but unfortunately it does lack the advanced functions which i i quite like having on the controls so i believe the the advanced functions should maybe be hidden in a drawer or something like tha from the bottom of it so now i would like to ask for your preferences not sure of how long we have got well we can chat away for for 5 minutes or so i think at at most just a couple of minutes anyway m yeah like a lot of a lot of what i have read and prepared for this meeting fits in really closely with what with what craig is just gone over so in part i could i could give you some of my personal preferences but i could also th add some to this which is just about sort of sort of market research but anyway we might come to that later shall we sh well we will stick to kind of your area for now which which is the clunky one the one on left or on the right the clunky one is the one on the right okay yeah clunky in what sense like h heavier larger i think it is supposed to be the same size but it has got much fewer buttons it is you know it is very spread out and kind of you know i get the idea it would be sort of about this size i see so it is more just basic looks kind of yeah right okay yeah got very few buttons on it and yeah sure well i think it is a valid point i mean like the one on the left looks quite quite complicated and that p r t p p r 0 t thing is incredibly confusing so i see i see why yo you know you might prefer the simpler design but yeah you do not want to lose out on you know what it does so maybe you know you know you get a lot of remote controls where you kind of flip the thing open i think that is a good idea i think it is a good idea do we have any functions that we would want on it i mean so far i have got on and off switch the channel up and down and put the volume up and down huh they are just the the very basics you could use for a t v huh and then actual numbers for channels as well yeah okay you say that is a h a required one or a requested one which was that would you like the channels like the the numbers on thing up the numbers or the up down god i wou i would say that is required i mean there is no way anybody is going to buy a remote control these days when if you can not actually individually select channels i mean would anybody disagree with that yeah yeah what else so do not need to worry about teletext do not need to worry about v c r any kind of like display controls at all do you think we need to worry about you know like brightness and contrast we do not no yeah well i think i think es essentially what we are doing right now is we are categorizing we are saying well we want this to be a product that offers all the sort of more tricky features but we want them to be in another area is that right is that what we are we are doing yeah yeah we are kind of like sorting them an or are we actually eliminating things we just do not want the product to have i think are you are you maybe kind of thinking what we absolutely have to have and what would be nice to start with sort of a bit both we need to find out exactly what we have to have and after that we can add things if they are possible okay right well do you want to maybe just at this point decide on what we absolutely must have as a p as a function of this yeah yep so so far just to recap you have got volume and channel control and there is on and off volume and channel and skip to certain channels with the numbers right okay well 11 way i would look at this would be that we a approach the different controls in terms of like control types so that for the user it is very clear what they want to do where they go yeah and also think maybe a little bit about sorta w w what would just want to be acc easily accessible for example if we had audio controls those could be something people set up very rarely oka maybe they are un they are they are they are in a little area but covered up things like channel and volume are used all the time so we just have them right out on top very just very sort of self explanatory so maybe we need to think about having 3 or more groupings of controls you know like one which are just the the habitual ones that should be right within your natural grip and others that are also available and then others that are concealed something like that okay well just to to wrap up quickly on this this little section have i just lost 0 no do you think maybe that is the only kind of essential requirements and then maybe just things that would be nice if it could do would be things like audio set up and display set up and things like that maybe like a mute button that sort of thing yeah any of you anything to add to that at all no no i will add it later i guess the presentation okay right yeah okay if we can move on to next presentation then please sure do you want to switch places do you want to can this can this pl reach can this plug come across no probably not actually no no so why do not i just pick up and move then yeah here i will just why do not i just er can you go up behind me just just switch them kinda this is so this i am all in a knot now bit complicated it would be nice if everything was wireless would not it okay right so i can i can say already i dunno whether this is for good or for bad but there will be a lot of kind of redundancy in the in the the issues and the the the things 0 like overlap between what you said yeah yeah 0 well for all you know that that will happen which is ma not necessarily a bad thing but may what i have already started doing is cr i created a slide in in my presentation here so so that we kind of think well what is the cumulative effect of what we have taken from your ideas and and mine because certainly i i have a hard time separating separating things completely obviously obviously what you have just told me what you have just told me impacts a lot on what like market research that that i have been so how do i how do i get this up hard to know what where your role ends yeah okay function f 8 pr yeah press function and f 8 yeah okay okay alright so f 8 function the blue button next to the control on the left 0 and f 8 yeah you have to push it together okay yep okay i think that that is doing it now nope try that again again think maybe the the wire in the back might be loose wait okay yeah you want to okay great 00 here we go yep there we go there you go okay just before i bring this up what i will just say is what i have what i have done is tried to collect some information so that i can then relay this to to you guys so that it is now becomes a collective thing and then kind of lead us in the direction of deciding kay what what are our options what should we decide and do you know what i mean so increase that cause we can not see the okay okay that is much better right can you there you go right okay okay alright that would be okay so does that make sense so what i basically got is i just looked into some information and sort of th tried to think about how how we could review it and how we could and what kind of decisions we could take away from it and then maybe by the end of just looking at some of these things we can think about what are our priorities cause certainly there is lots of different information to go through so i am thinking here about primarily about customer needs that we start with the customer and w you know what they want and what are issues with with existing products to think about trends and also about try and connect that as you see with the company vision which is about fashion in electronics and then as i say w we would like to prioritize our design features from this and bouncing on top dunno okay yeah so this is what i have found here a lot of this is new to me so we will just read through together users dislike the look and feel of current remote controls so they find them ugly most people find them ugly the vast majority would spend more money for it to look fancy as well we will see later the vast majority would spend more money for slightly more intuitive control such as voice recognition okay i am going to we will look at that in a 2nd most people use only a f a very slim portion of all the controls so i guess what we are looking at here is people want this h technology they tend to use the most simple controls and overall they find remote controls to be something they do not does not really appeal to them so i think what we are doing is we are trying to take like if for me this is sorta like 3 different different inspirations you know one is that we want something that is high tech but we want it to seem easy and in spite of the primitive side of it and the very high tech side we want it to just be an appealing piece of equipment in people is hands frustrations they get lost a lot s as it came up in our last meeting takes time to learn how to use them this is why i mention when craig was showing us some ideas that we actually try and group controls so d it does not just look like a big panel kinda like when you you look at you know a new computer keyboard or something that is quite explanatory if you want audio if you want visual then you have those and i will admit i do not know what r s i stands for repetitive strain injury is installing a new remote control something that people no that did not come up at all so here here is another sort of a a review here of the main things i also found that most people would adults at least would pay more for voice recognition now apparently we do have access to all the tech cutting edge technology in remote control so i dunno if that is possible we might consider getting into it and and again here as we sort of move m sort of thin start thinking about how we want to sell and market this i think a recurring theme here is the company wants it to be wants us to make something that is fashionable and sleek and trendy people additionally are not are not liking the appearance of their products so we want to think about as we take all the sort of the techie features how we can put that into a unit which is which people like you know they like the esthetics and the ergonomics okay so want something that looks good and is easy to use big priorities yeah yeah okay so you know just c looking at what what craig craig is i ideas are s sorta tell me that maybe what we want to do is try and separate the different things that we want to include in this so if we do say well we want there to be all the technology will we try and make that almost be like optional technology you know it is like like i find a lot of t v s these days something really like about em is if you want to just turn em on and off you can but they have little panels where you click and there is just like tons of features you go through so it you want to group all the different kind of types of functions together you know yeah that is i think it is a good idea yeah that is s that is sort of the but i i am my hope here is that i am putting out this information so that we can then say okay well how do we collectively move on with it i i have not brought out one specific marketing idea okay although my sense is that what we should try and think about is what are the current trends in materials and shapes and styles and then use that but not let that confine us technologically okay so right alright any comments on all of that well one of the things that we have to decide on by the end of the meeting is who we are going to be who is our our target audience that is our target market yeah so if we want something that that looks good and is easy to use but has y is fairly powerful product whatever who do we really want to aim that at okay i mean where is the money maybe yeah who wou who would have the money to spend yeah well i if if like €25 is our is our selling price then you can imagine and who watches t v well i do not i am not really sure how much that will retail at but you want it is somebody who is not going to just use the remote that comes with their telly i suppose they are going to actually go out and buy one yeah so who do you think we are aiming this at i think it will be the mid range to the high end market in terms of people cause €25 for a remote how much is that lo locally in pounds it is about £1617 i think is that too is that a lot of money to buy an extra remote or a replacement remote yeah okay right so maybe not the high end range but maybe middle middle up ish okay kind of you know how much i dunno i guess you pay what 1010 quid for a remote okay like a simple replacement right yeah i mean if you lost your remote and the 1st thing you just want to go out and get would you how much would you pay yeah yeah yeah this this kinda touches on your comments there david these are the age groups which we have information on and these are this is a table of h what people would pay more for a certain feature yeah just gives us a rough idea of where the w the will to spend money on t v equipment is okay okay mostly focused around the 25 age group yeah so do you think we are we are aiming at a fairly young market then yep sort of young professional kind of yeah okay do you think then voice recognition is something we should really seriously consider what what do you think craig well did you not say it was the the adults that were going for the the voice recognition sort of the the older group yeah it is the yep f it does it does fit with the market that we are sort of identifying in terms of n yeah i think we are going to have to narrow it down to say let us target these people and give them what they want and cause you know okay yeah sure there needs to be some kind of selling point to it sure yeah so anybody anything there to add just kind of young professionals th like if we are going to include speech recognition it is kind of between 15 and 35 seems to be like a really high response to that so we could say that was our target i i think 25 to 35 is is is fair to add that in as a group as well because that is more than half your group of people who are willing to at least try and use your technology yeah yeah yeah yeah okay so 15 to 35 look fairly young yeah yeah you know they have bit of expendable income to spend on this sort of thing i think perhaps that age group is significant as well because those are people who use the computer who are familiar with their with computers in in their everyday work yeah i think people who are maybe about i would not say 35 but people who are about 40 ish and above now would not be so dependent and reliant on a computer or a mobile phone or something like that but yeah yeah yeah sure so so these are people who are gadgety right people who are u growing up used to you know in schools and in universities yeah when you go on to their working lives people who would you know regular yeah yeah so they will not sh not shy away from something quite high tech yeah yeah that that is that is a good point okay so so shall we make the decision to include speech recognition if we can if we can i i think one thing we should try not to avoid is not to say we have to use speech recognition right now yeah yeah okay because based on what you have go y everybody is saying right you want something simple why is that you want basic stuff and you want something that is easy to use speech recognition might not be the simplest thing for somebody to use right okay could it be an on off thing but what i am saying is that we are we are trying to lock ourselves into a s particular kind of technology like if you want it on yeah where you can activate it and deactivate it yeah yeah rather than focusing on on exactly what are the features that we are going to say and then yeah okay you know say speech recognition is good for this speech recognition is not good for this sure sure so maybe we should i suggest that we think about speech recognition anyway it is a it is something that can be used to fulfill a function okay yeah sure but at end of the day we do not look at the technology but we look at the function 1st huh yeah okay sure yep okay well do you want to give us your presentation and then then we can i do not know might have been a good idea to all deliver our presentations and then discuss okay sure yep yeah it is good well it is good to get ideas out while they are fresh in mind but this is this is how we are yeah exactly yeah 0 it is something that is just occurred to me as well is if we make it speech reco if we incorporate speech recognition that is appealing to people maybe with a physical disability as well not yeah and not losing and also it helps in terms of people not losing this you know they they are saying 0 it is i lose it in the couch yeah yeah like we are kind of what we are b sort of getting in into here is mating different design features together that they i reckon one problem with speech recognition is i have actually seen one of them used and the technology that was in that one was not particularly amazing so you end up yelling at the control for hours really right channel up 0 really you have seen one before do you think maybe we need like further advances in that kind of area until it is worthwhile incorporating it though i think it would probably quite expensive to put in sorry do you mind passing me my notepad course not thanks cool there you go okay right well this is just the working design well this is just what how i would go about it i guess i try to define like what we are doing now try to define what we are trying to get done i think in a practical way we kind of know what it is right we have used it we are familiar with it but we are we can not n we have not narrowed down exactly what the things we are trying to fulfill like besides the basics i think back in the back of our minds we know what the basics are has to change channels has to change volume but in like specifics right which one of the basics are you trying to target are there certain parts of the basics that are more important or less important than the basics and i just the idea is just to get everybody to i usually have a have have a design that is there as a basic so you know things that to start everything going but i guess everybody does have some idea so i do not think there is a need for that okay this finding things is a little bit confusing so i will go into the diagram 1st it just explains how the process goes through from a from the basic technology point of view the basic steps that you need in the diagram and in this slide probably works better okay you need some power source kay a battery or something to keep it going and that power source is important because it ties you down to how long the device will last huh it ties you down perhaps a bit later on in terms of the technologies how far you can transmit the signal or the complexity of the functions that you want like for example voice recognition right that might be constrained because that you might need to power a microphone you might need to power other things so that is one perhaps constraint there th okay the basic thing is there is a user interface where people punch a button or talk into it or smile to it or blink their eyes whatever you know and that picks up an input from a user a logic a series of logic has to decide what the user is telling the device and the device has to r you know based on you push button a so i will do something with button a so maybe button a is the power button okay and then it needs to be able to send the signal out to the device itself which is the receiver here and i think that is about it in terms of my design it is fairly general and i guess the purpose of this is also not to restrict you in in the way you are thinking like voice recognition right if it is something which is important then we just add more power rather than having a thing that we do not have enough power so it is not really a constraint in that sense but i mean these are functionally you know the base what the technology has to do okay okay okay so i guess the rest of it i think we should maybe you you want to go back to what the functions are i think that is more relevant to a discussion kay well do you wan do you want to finish up your your whole presentation then sure sure yeah w i am done are you are you all done more or less yeah ps 0 it is just putting the rest of it into words but it is essentially the same thing yep you have a transmitter an input device logic chip you know stuff like that okay okay right right and like on the means b since we are on the topic of the technology are there any like what are our options i guess this would be yep alright what is what i in is this the only way that we go about it or are there other thin these these are not technology options in that sense right this is just a basic principles and basic components that are needed the basic principle of okay kay right for example if you needed if you needed to add a voice recognition right then your user interface would be split broken down into more components right which you have a microphone the v r and stuff like that okay 0 okay so this just show how we are kind of modularising the whole thing yep okay yep so each component represents one function but i think the basic functions are the logic the transmitter and the receiver okay and the power are things that you will not have to care about yeah and those are things that based on what your user interface requires then we will add more functionality to it okay there might be one other consideration which would be that the the transmission between the remote control and the t v for example okay okay okay are we going to restrict ourselves to using the traditional technologies of infra red thing okay because that is something you need to actually be physically be pointing to okay right right well well a worry that was was expressed in the new requirements was that if we made this too complex it would e it would effect how long how long it took us to get this to market so i th suspect it might be a good idea just to restrict our kind of our creative influence on this on the user interface and not worry so much about how we transmit it because i mean it it is tried and tested intra red yep so we could stay with tha there might be one other problem with the transmission in particular right now since we are talking about voice recognition if somebody is going to h talk to the device you ideally want them to hold it to them 0 yeah i it you may not require that but you know it is it is it is something very natural i guess right right yeah you know to hold it to signal to the user and push a button maybe to start s talking about it okay then you need to send the signal out so because if you are using infra red the line of sight say the t v is at that chair and i am standing in front of here and the transmitter is here it blocks it yeah okay so in that sense there is not really a restriction but it is something which you may have to think about later on in the process right okay not so much further down okay and just a clarification before we finish this does c is our controller is it have the option of being on a standard frequency as all of the other equipment so that the one controller can control several pieces of equipment there is there is not much specific specific information but i think that one indication of infra red mean that you are just targeting traditional devices w yeah okay because infra red is something which everybody has w well well we have in the new requirement spec they said just to focus on the t v so that is what we should do for now i think just to t v okay okay something i was wondering about was the power is it worth considering like having like a charging unit as opposed to just regular batteries i mean is that something we really want to go into do you think or should we just consider running on regular batteries there is a there is okay from from a from a component point of view there is added complexity huh and you add cost to it and then there is probably the fact that you need another physical component huh you need a docking cradle for example for you to put it in to charge yeah okay or you need to get the user to plug it in and most users are very f use already used to the idea of buying batteries and putting it into the controller okay so yeah but unless the controller is going to consume a lot of batteries like he is going to run through like 20 batteries a month yeah then i do not think rechargeable is something we should you know we really need to care about yeah okay so just stick to to regular okay right so basically the i am just going to just recap what i said at the start was that the the whole point of this meeting was to f absolutely finalize who we are going to aim this at and what exactly the product is going to do okay okay so just to recap on are we all happy about the idea of aiming the product at the 15 to 35 bracket yeah that is good and also the funct the the actual functions of what it is going to do do you want to recap on that craig i think we just say that it was going to be the the most basic stuff possible on off up and down channels up and down volume and skip to a channel okay right ta and is it going to include any of the the more advanced features or are we going to eliminate those i think we include mute but apart from that i think we just we will go for the simpleness okay okay okay i think r is it is it is it s is it not an option still that we include some things just as a sort of under like sort of under a door or some yeah it is as optional functions yeah cause what what i am i would be a bit worried about is if someone was h had previously developed habits of expecting to control surround sound or this and that with their controller and then and then they you know w they get ours and w it is does not have that i dunno if that would be a problem okay another thing that you were saying about categorizing the controls maybe i could suggest we we break them down into 3 simple categories yeah okay one would be audio controls one would be video controls and the other one would be a device okay this may not map very well to advanced functionality especially but i think that from a manufacturer is point of view from a person designing the device yeah but i think from a point of view of a person using the device you know a t v is something they see and something they hear it is something they do other things to like turn it on and turn it off yeah i mean like so what we could have is like 3 buckets right where we could throw things into like if we want this feature right let us throw it into there and then from there decide whether it is basic or it is non basic yeah kay okay i mean it might help with the visualization like that okay and it would actually help with the component build as well okay right okay great okay well i got to kind of got 5 minutes to wrap up now next thing we are doing is having lunch whoohoo and then we are going to have 30 minutes of working on the next stage so i will be putting the minutes of this this meeting into the project documents folder so i guess just to just to confirm that we know what we are doing in the next well in the 30 minutes after lunch anyway for our industrial designer you are going to be thinking about the components concept user interface designer going to be thinking about our user interface and marketing you are going to be thinking about trend watching and you will all get specific instructions as well so i dunno just just to to ask now if you have got anything else you have thought about while we have been talking do you want to start with david anything else to say at all no not really no okay yeah just i just wanted to ask then before we wrap up andrew shall we agree for sake of sort of clarity and when we when we r resume that we will u use this idea david is proposed where we think of these 3 sort of buckets and anything anything we discuss about them is sort of okay we are talking about this yeah yeah i think that is definitely a good idea huh shall we do that then yeah okay great just about the 3 buckets what would go in the the device functions one things like on off because they do not have anything to do with what you see yeah i me mean in terms of picture and the entertainment value you know so and channel okay and and channel right because the on off also goes you know like on off like power not on off sound yeah not on off video although you do not turn off the video on your t v but you might want to you know turn off the sound say you want to pick up the phone there is a mute button right okay so you you have you have a choice of putting it on to others or a device okay device is basically anything which we can not categorize right okay so you are going to have audio which is going to be like you know your bass settings and actual volume hi okay we put it out yeah anything to do with what you hear right you you put that into audio okay and then visual and then video is anything that you can see okay so brightness contrast things like that and then just actual device things yep color yeah yep like what channel you are watching turning on an off stuff like that sure sure yep okay okay and then k i suppose quite likely what would happen is in the d device category there might be some which are just like the habitual standard and then others which are maybe a bit more yeah like random which we have no other place to put but we need it somewhere there yeah sure okay okay okay even even if it does not map very clearly what happens is that people at least have some in their mind it is easy to use i think that is one thing that and i guess from the component point of view it is easy to build as well cause things are like fixed okay okay okay so yeah i guess just things to think about are you know like the fact it has got to look good because of who we are we are you know targeting this at something maybe kind of quirky in design maybe make it kind of ergonomic kind of to hold you know things like that so i guess i guess that is it great that is the meeting over whoohoo then we get to go find out what was picked up for lunch for us
0 yes i forgot about that okay is that all right now okay that is cool someone turned these on sorry did someone turn these on great okay everybody all set to start the meeting okay we have got half an hour for this one to discuss the functional design all ready to go okay so hopefully if i have been working away and i have put the minutes of the last meeting in the project folder so i guess just to recap on what we did last time i have got to know each other a little bit and got familiar with all the equipment and started to discuss a bit about the project you know cost wise how much money we had to spend i just want to tell you that we have 3 new requirements which is the 1st one is that the companies decided that teletext is outdated because of how popular the internet is nobody uses teletext very much anymore so we do not really need to consider that in the functionality of the remote control they have also suggested that we only use the remote control to control the television not the vcr dvd or anything else i think the worry is that if the project becomes too complex then it will affect how long it takes us to get it into production the time to market so we are just going to keep it simple and it will just control the tv the other thing was that the company want the corporate color and slogan to be implemented in the new design i am not entirely sure what the corporate color is it might be yellow because there seems to be a lot of yellow everywhere and the slogan like the actual written slogan or just to embody the idea of the slogan well that is the thing i am not sure because on the company website what does it say putting the fashion in electronics yeah i mean do they is that something they want to actually written on it because it is quite long or yeah just the idea that i am not sure is that something we can discuss as well so these are the 3 things just not to worry about teletext only control the tv and incorporate the color and slogan of the company so is everybody okay with any of that or do you want me to recap at all okay time for presentations then who would like to go 1st i will go 1st okay cool can i steal this from the back of your left 0 yeah of course go ahead is so the technical function design okay to do the design i have i have had a look online i have had a look at the home page which has given us some inspiration from previous products i have had a look at the previous products to see what they offer and i would like to ask you guys for your ideas about the design at the end of the meeting unfortunately we are not allowed to talk outside the meeting room having a look at the existing products i found out that it tends to come in sort of 2 extremes there is either a very complicated one that has got lots of buttons lots of colors very confusing you do not know what you are doing in that case the labeling tends to be very bad there is an example i will show you at the end i am not sure you know there is a button there and there this one is prog that one is prog and that one is prog and it does not really tell you what it does i am not sure if you had a look at the other control in that example it is a very simple one it has got only the bia one it has got only the basic functions but it is the same size as the hard to use one i think a bit clunky they are very big and not very much used for active buttons and it is very hard to access the advanced functions there is nothing for instance for a slow motion button my own preference is i prefer the clunky one it is very easy to use but unfortunately it does lack the advanced functions like the advanced functions which i quite like having on the controls so i believe that the advanced functions should maybe be hidden in the drawer or something like i can pull it from the bottom of it so i guess for your preferences i am not sure how long we have got we can chat away for 5 minutes or so i think at most it is a couple of minutes anyway yeah like a lot of what i have read and prepared for this meeting fits in really closely with what craig is just gone over so in part i could give you some of my personal preferences but i could also add some to this which is just about sort of market research but anyway we will stick to kind of your area which is the one in the right clunky in what sense like heavier or larger i think it is supposed to be the same size but it has got much fewer buttons it is more spread out of the base yeah right okay and you get eddie up you probably this size yeah you have got very few buttons on it sure well i think it is a valid point i mean like the one on the left looks quite quite complicated and that prg thing is incredibly confusing so i see why you you know you might prefer the simpler design but yeah you do not want to lose out on you know what it does so maybe you know you get a lot of remote controls where you kind of flip the thing open i think that is a good idea i think it is a good idea do we have any functions we would want on it so far i have got on and off switch the channel up and down and put the volume up and down they are just the very basic you can use by tv and then actual numbers for channels as well yeah you see that is a required one or requested one which was that the channels like the numbers the numbers or the up yeah i would say that is required i mean there is no way anybody is going to buy a remote control these days so if she can not actually individually select channels i mean would anybody disagree with that what else so we do not need to worry about teletext do not need to worry about vcr any kind of like display controls at all do you think we need to worry about you know like brightness and contrast well i think essentially what we are doing right now is we are categorizing we are saying well we want this to be a product that offers all the sort of the more tricky features but we want them to be in another area is that right is that what we are sorting them or are we actually eliminating things we just do not want product to have i think are you maybe kind of thinking what we absolutely have to have and what would be nice to start with i am sure i bet both we find exactly what we have to have and after that we can add things if they are possible okay right well do you want to maybe just at this point decide on what we absolutely must have as a function of this so so far just to recap you have got volume and channel control volume and channel and skip to certain channels with the numbers right okay well one way i would look at this would be that we approach the different controls in terms of like control types so that for the user it is very clear what they want to do where they go and also think maybe a little bit about what we just want to be easily accessible for example if we had audio controls those could be something people set up very rarely maybe they are in a little area but covered up things like channel and volume are used all the time so we just have them right out on top very just very sort of self explanatory so maybe we need to think about having 3 or more groupings of controls one which are just the habitual ones that should be right within your natural grip and others that are also available and then others that are concealed something like that well just to wrap up quickly on this little section have i just lost do you think maybe that is the only kind of essential requirements and there may be just things that would be nice if it could do would be things like audio set up and display set up and things like that maybe like a mute button that sort of thing any of the answer to that at all no okay right okay if we can move on to the next presentation then please sure can this reach can this plug come across probably not actually so why do not i just pick up yeah yeah i will just can you go behind me this is it is a bit complicated it has been all in the order wireless is not it okay right so i can say already i do not know whether this is for good or for bad but there will be a lot of kind of redundancy in the issues and the 0 like overlap between what you said 0 probably knows that not necessarily a bad thing but what i have already started doing is i created a slide in my presentation here so that we kind of think well what is the cumulative effect of what we have taken from your ideas and mine because certainly i have a hard time separating things completely it is hard to know where you have just told me where you have just told me impact a lot on what like market research that i have been so how do i get this up yeah function and effort yeah okay so f 8 function the blue button takes to the control on the left 0 and f 8 okay you have to push it together  okay i think that is same now no try that over there again maybe the wire in the back might be this okay 0 here we go okay there you go okay just before i bring this up what i will just say is what i have done is try to collect some information so that i can then relay this to you guys so that it is now becomes a collective thing and then kind of lead us in the direction of deciding okay what are our options what should we decide do you know what i mean so okay right can you end okay okay all right okay so that makes sense so what i have basically got is i just looked into some information and sort of tried to think about how we could review it and how we could and what kind of decisions we could take away from it and then maybe by the end of just looking at some of these things we can think about what are our priorities because certainly there is lots of different information to go through to go through so i am thinking here about primarily about customer needs that we start with the customer and what they want and what are issues with existing products to think about trends and also about try and connect that as you see with the company vision which is about fashion and electronics and then as i say we would like to prioritize our design features from this so this is what i have found here a lot of this is new to me so we will just read 2 together users dislike the look and feel of current remote control so they find them ugly most people find them ugly the vast majority would spend more money for it to look fancy as well we will see later the vast majority people would spend more money for slightly more intuitive controls such as voice recognition okay i am going to look at that in a 2nd most people use only a very slim portion of all the controls so i guess what we are looking at here is people want this technology they tend to use the most simple controls and overall they find remote controls to be something they do not does not really appeal to them so i think what we are doing is we are trying to take like for me this is sort of like 3 different different inspirations you know one is that we want something that is high tech but we want it to seem easy and in spite of the primitive side of it and the very high tech side we want it to just be an appealing piece of equipment in people is hand frustrations they get lost a lot as it came up in our last meeting it takes time to learn how to use them this is why i mentioned when craig was showing us some ideas that we actually try and group control so it does not just look like a big panel kind of like when you look at a new computer keyboard or something that it is quite explaining quite explanatory if you want audio if you want visual and you have those and i will admit i do not know what rsi stands for competitive strain injury is installing the remote control something that people no that did not come up at all so here is another sort of a review here of the main things i also found that most people would adults at least would pay more for voice recognition now apparently we do have access to all the cutting edge technology and remote control so i do not know if that is possible we might consider getting into it and again here as we sort of move sort of things start thinking about how we want to sell and market this i think a recurring theme here is the company wants it to be wants us to make something that is fashionable and sleek and trendy people additionally are not liking the appearance of their performance product so we want to think about as we take all the sort of the techy features how we can put that into a unit which is which people like you know they like the esthetics and ergonomics so once in the that looks good and it is easy to use yeah big priorities yeah so you know just looking at what what craig is ideas there sort of tell me that maybe what we want to do is try and separate the different things that we want to include in this so if we do say well we want there to be all the technology but we try and make that almost be like optional technology you know it is like i find a lot of tvs these days something really nice about them is if you want to just turn them on and off you can but they have little panels where you click and there is just like tons of features so you want to grip all the different kinds of types of functions together you know that is a good idea that is sort of but i my hope here is that i am putting out this information that we can then say okay well how do we collectively move on with it i have not brought out one specific marketing idea although my sense is that what we should try and think about is what are the current trends in materials and shapes and styles and then use that but not let that confine us technologically okay right all right any comments on all of that well one of the things that we have to decide on by the the end of the meeting is who we are going to be who is our target audience our target market so if we want something that looks good and is easy to use but has it is fairly powerful product whatever who do we really want to aim that at okay i mean where is the money yeah who would have the money to spend well if like €25 is our selling price and you can imagine well i do not i am not really sure how much that long retail at but you want it is somebody who is not going to just use the remote that comes with their tele i suppose they are going to actually go out and buy one so who do you think we are aiming this at i think it will be the mid range to a high end market in terms of people because €25 for a remote how much is that it is about 16 £17 i think is that a lot of money to buy an extra remote or a little bit of remote okay so maybe not the high end range but maybe middle middle upish okay you know how much i do not know i guess you pay what can quickly a remote like a simple replacement yeah i mean if you lost your remote and the 1st thing you just want to go out yet this kind of touches on your comments there david these are the age groups which we have information on and these are this is a table of what people would pay more for a certain feature just give us a rough idea of where the will to spend money on tv equipment is tv equipment is mostly focused around the 25 age group yeah so do you think we are aiming at a fairly young market then sort of young professional yeah okay do you think then voice recognition is something we should really seriously consider what do you think craig well you do not say it was the the adults that were going for the voice recognition yeah it does it does fit with the market that we are sort of identifying in terms of i think we are going to have to narrow it down to say let us target these people and give them what they want because you know there needs to be some kind of selling point to it so anybody anything to add just kind of young professionals like if we are going to include speech recognition it is kind of between 15 and 35 it seems to be like a really high response to that so we could say that was our target to 35 is fair to add that in yeah because that is more than half a group of people who are willing to at least try and use it okay so 15 to 35 look fairly young you know they have a bit of expandable income to spend on this sort of thing i think perhaps that age group is significant as well because those are people who use the computer who are familiar with computers in the everyday work i think people who are baby about i would not say 35 but people around 40 ish and above now would not be so dependent and reliant on a computer or mobile phone or something like that so these are people who are gadgety right people are growing up used to you know in schools and in universities when you go on to their working lives yeah so they are not shy away from something quite high tech that is a good point okay so shall we make the decision to include speech recognition if we can if we can i think one thing you should try not to avoid is not to say we have to use speech recognition right now okay why is that based on what you everybody is saying that you want something simple you want basic stuff and you want something that is easy speech recognition might not be the simplest thing right okay could it be an on off thing like if you want it on we can activate and deactivate it yeah we are trying to lock ourselves into a particular kind of technology rather than focusing on exactly what are the features that we are going to say and then you know sure speech recognition is good for this speech recognition is not good for this sure okay i suggest that we think about speech recognition sure it is something that can be used to fulfill a function but at the end of the day we do not look at the technology but we will get the function 1st okay okay well do you want to give us your presentation and then we can i know it might have been a good idea to all deliver our presentations and then discuss but this is a hybrid good to get ideas out while they are fresh in mind exactly it is something it just occurred to me as well we make it speech recognition that is appealing to people maybe with physical disability as well yeah and not losing and also it helps in terms of people not losing this you know they they are saying 0 it i lose it in the couch yeah it is like we are kind of what we are sort of getting into here is mating different design features together okay i can one problem with speech recognition is i am like to see one been used and the technology in that one was not pretty amusing so you end up yelling of control for hours prior channel up i really have seen one before do you think maybe we need like further advances in that kind of area until it is worthwhile incorporating it i think it is probably quite expensive to of course not there you go nice well this is just the working design well this is just what i would go about it i guess i try to define like what we are doing now try to define what we are trying to get done i think in a practical way we kind of know what it is we have used it we are familiar with it but we can not we have not narrowed down exactly what the things we are trying to fulfill like design is the basics i think in the back of our minds we know what the basics are it is the change channels just change volume but in like specifics which one of the basics are you trying to target are there certain parts of the basics that are more important or less important or less important than the basic i just the idea is just to get everybody to i usually have a design as a basic so you know things that to start everything going but i guess everybody does have some idea so i do not think you can use for that okay this finding things is a little bit confusing so i will go into the diagram it just explains how the process goes through from the basic technology point of view the basic steps that you need and the diagram this slide probably works better okay you need some power source their battery or something to keep it going and that power source is important because it ties you down to how long the device will last it ties you down perhaps a bit later in terms of technology how far you can transmit the signal or the complexity of the functions that you want for example voice recognition that might be constrained because you might need to power a microphone you might need to part other things that is one perhaps constraint there okay the basic thing is there is a user interface where people punch a button or talk into it or smile to it or blink their eyes whatever and that picks up an input from a user a logic a series of logic has to decide what the user is telling the device telling the device and the device has to you know based on you push bunn a so i will do something with bund n a so it may be a b nai so maybe b nai is a powerbun and then you need to be able to send the signal out to the device itself which is the receiver here and i think that is what it in the sense of my design it is fairly general and i guess the purpose of this is also not to restrict you in the way you are thinking like voice recognition right if it is something which is important then we just add more power rather than having a thing that we do not have enough power so it is not really constraint in that sense but these are functionary what energy has to do so i guess the rest of it i think we should maybe you want to go back to what the functions are i think that is more relevant to a discussion well do you want to finish up your your whole presentation are you all done it is just putting the rest of it into words but it is essentially a transmitter and input okay okay and like on the since we are on the topic of the technology are there any like what are our options what is what is is this the only way that we go about it or are there other these are not technology options in that sense this is just a basic principle okay basic components that i needed for example if you needed to add a voice recognition then you use it in the face would be split broken down into more components if you have a microphone the vr and stuff like that so it is just how we are kind of modularizing the whole thing okay so each component represents one function but i think the basic functions of the logic the transmitter and the receiver okay and the power are things that you will not have to care about and those are things that based on what your user in the face requires they will add more functionality to it there might be one other consideration which would be the transmission between the remote control and the tv for example okay okay are we going to restrict ourselves to using the traditional technologies over the internet okay because that is something you need to actually be physically pointing to okay well a way that was expressed in the new requirements was that if we made this too complex it would affect how long it took us to get this to market so i suspect it might be a good idea to restrict our creative influence on this on the user interface and not worry so much about how we transmit it because i mean it is tried and tested infrared there might be one other problem with the transmission in particular right now since we are talking about voice recognition if somebody is going to talk to the device you really want them to hold it to them you may not require that but it is something very natural i guess to hold it signal to the user and push a button maybe to start talking about it then you need to send the signal out so if you are using infrared the line of sight say the tv is at that chair and i am standing in front of here and the transmitter of here that blocks it so in that sense there is not really a restriction but it is something you may have to think about later on in the process okay and just to clarification before we finish this is our question controller have the option of being on a standard frequency as all of the other equipment so that the one controller can control several pieces of equipment there is not much specific information but i think that one indication of infrared means that they are just targeting traditional devices yeah well we have in the new requirements spec they said just to focus on the tv so that is what we should do for now i think something i was wondering about was the power is it worth considering having a charging unit as opposed to just regular batteries i mean is that something you really want to go into to think or should we just consider running on regular batteries from the component point of view there is added complexity you add cost to it and then there is probably the fact that you need another physical component you need docking cradle for example yeah put it into charge okay you need to get the user to plug it in okay so most users are already used to the idea buying batteries and putting it into control but unless the controller is going to consume a lot of batteries like he is going to run through like 20 batteries a month then i do not think rechargeable or something you should okay so just stick to regular okay right so basically the i am just going to just recap what i said at the start was that the whole point of this meeting was to absolutely was to absolutely finalize who we are going to aim this at and what exactly the product is going to do so just to recap on are we all happy about the idea of aiming the product at the 15 to 35 bracket yeah that is good and also the actual functions of what it is going to do do you want to recap on that craig i think we used to say that it was going to be the most basic as possible is possible on off up and down channels up and down volume and skip the channel okay right is it going to include any of the more advanced features or are we going to eliminate those i think we include mute but apart from that i think we just go for the simpleness okay is it not an option still that we include some things just as sort of under like sort of under a door yeah it is optional optional functions what i would be a bit worried about is if someone was had previously developed habits of expecting to control surround sound or this and that with their controller and then they you know they get ours it does not have that i do not know if that would be a problem another thing that you were saying about telegizing the control maybe i could suggest we break them down in the 3 simple categories yeah okay video control okay this may not map very well to advanced functionality especially but i think that from a manufacturer point of view a person designing the device but i think from the point of view of the person using the device you know a tv is something they see and something they hear and it is something they do other things to turn it on and turn it off so what we could have is like 2 buckets right and you could throw things into like if you want in this future let us go it into there and then from there the site then it is basic or it is non basic okay okay and it might help with the visualization and it would actually help with the component build as well okay okay great right okay well i have got 5 minutes to wrap up now next thing we are doing is having lunch woo hoo and then we are going to have 30 minutes of working on the next stage so i will be putting the minutes of this this meeting into the project documents folder so i guess just to confirm that we know what we are doing in the next well in the 30 minutes after lunch anyway for our industrial designer you are going to be thinking about the components concept user interface designer are going to be thinking about our user interface and marketing you are going to be thinking about trend watching and you will all get specific instructions as well so i do not know just just just to ask now if you have got anything else you have thought about while we have been talking do you want to start with david anything else to say at all no okay yeah i just wanted to ask then before we wrap up shall we agree for sake of sort of clarity and when we resume that we will use this idea david is proposal we think of these 3 sort of buckets yeah yeah i think that is definitely good idea okay we are talking about this should we do that now yeah okay great just about the 3 buckets what would go in the device functions one things like on off because they do not have anything to do with what you see yeah i mean in terms of picture and the entertainment value okay and channel and channel right because the on off also goes you know like on off like power not on off sound yeah on off video although you do not turn off some video on your tv but you might want to you know turn off the sound say you want to pick up the phone the mute button okay you have you have a choice of putting it onto others or device device is basically anything which we can not categorize like okay so you are going to have audio which is going to be like you know your base settings and actual volume anything to do with what you hear okay okay and then visual video is anything that you can see okay so brightness contrast things like that and then just actual device things like what channel you are watching turning on and off stuff like that okay i suppose quite likely what would happen is in the device category there might be some which are just like the habitual standard and then others which are maybe a bit more like random which we have no other place to put yeah okay okay even if it does not map very clearly what happens is that people at least have some in their mind it is easy to use i think that is one thing that and i guess from the component point to do as well because i think it is like fixed it okay so yeah i guess just things to think about or you know like the fact it has got to look good because of who we are you know targeting this at something maybe kind of quirky in design maybe make it kind of ergonic kind of to hold you know things like that so i guess i guess that is it great the meeting over woo hoo now we get to go find out what was picked up for lunch for us thank you thank you you know thank you thank you thank you