it fell off 1234 yeah we are ready okay welcome to this 2nd meeting it is now quarter after 12 and we are given 40 minutes for this meeting this is a meeting on functional design and i want to welcome you all and thank you all for doing some research in between i did took the minutes from the 1st meeting and i will show them to you in a moment i know each of you have a presentation and in thinking about the 40 minutes i thought it would take only like 3 minutes for the previous minutes each of you having about 7 minutes or maybe a little more maybe a little less for your pre presentations and a little discussion because there is i happen to have been told there were some new project requirements and we have to make some decision on what functions it will have okay is this ap everybody agree with this yes oops yes okay and after the meeting there will be things to be done and as you can see it says we get to get lunch and then some more individual work and then putting minutes away and individual actions but now for the minutes of the 1st meeting and go to that one as you can see it was this earlier today kate steph sarah and myself in our 4 capacities were present i opened the meeting the product was developed and reviewed and we talked about the financial end of it and it had some implications the 4000000 sales target and new ideas of not too many buttons bright colors and some of the influence of the japanese and we closed early so you could then proceed with your research and getting your reports together for tod this meeting anybody have any questions on those minutes are they complete did they discuss everything that we covered last time kay i think so we we we talked about the the individual roles that we each had as well did i miss something yeah i am afraid i incorporated that when i said who was present but yes we did okay and we did a little bit of team building of of making the pictures but i did not think those were appropriate to the minutes necessarily so as a group i think we have are they are accepting the minutes okay i accept the minutes and okay is that what we are supposed to say yeah yeah i do good then we will move to the 3 presentations okay okay okay we need to move this who wants to go f 1st that is as far as it goes not really meant to touch those microphones 0 it does not have any on does it that is fine excellent thank you oy big loop under the table she said we did not need to screw it in okay okay that looks good it is doing its thing there we are alright thank you very much one of the the biggest issues i found about from last meeting was the fact that we need to sell 4000000 of these remote controls and i think that this is an opportunity to really take real reaction in the direction of of similar of handheld tools that have been used and are used by many of us and to kind of bring the remote control into the si same realm as an accessible useful electronic device as opposed to something that is lost in the couch and what have you so my main goal here is to re envision the remote control in in this context and to think about menu functionality and current technology and the fact that it could be interactive with other tools some of the research in the market has shown that people really are not happy with remote controls as they are now and that means we do need to make some decisions about what what keys or or buttons on the on the remote control to perhaps keep and and what ones to discard and if we devote some energy into this i think the recent productions of real reaction the i go everywhere power and the high definition d v d players although it makes immediate sense to have our remote control interact with these i think we can also use this as a platform to make it interact with other tools and in fact i think the high definition d v d players and all of this will come along in the will only benefit from the positive feedback from our well designed tool so again most users really dislike the current look and feel of remote controls 50% i think of all these numbers the most important is 50% of user say they only use 10% of the buttons and 80% of users and if we think about this there are a lot of television d v d stereo remote control users out there 80% would spend more money on a remote control that looks fancy could can i ask where these figures come from is this market research we have it was market research and there were a 100 people in the room so 80 out of a 100 said they would spend more money now in between as the project manager they sent me an email from the powers that be that teletext is outdated and the internet is coming in as important but that they want this remote control to only be for t v with incorporating the corporate image color and slogan well i think we can i i think we can really focus on this remote and and again bring the real reaction brand in in and and get some positive marketing for our other tools even if we directly do not advertise for the i go everywhere line so an interesting element was the would you pay more for speech recognition question so these market research questionnaires looked into your your concern about technology and s specifically wanted to find out information about speech recognition okay now the early adopters those of us who grew up with technology and luck lucky for us have the cash to to pay for it the young age group without the mortgages and responsibilities 91% of them would pay more for speech recognition in a remote control very interesting i i leave this up to the group to decide if we want to use this if and you know the the designers but 91% 15 to 25 is that a large enough target market to target it well i i i think especially in terms of growth i think this would be a very smart group to target i mean s 3 quarters of the next age group 25 to 35 are interested and with the technologies improving if we can get these in real numbers does the 91% and the 76% translate to ex in excess of the 4000000 yeah to yes or 8000000 yes but would you pay more and does it work and is it approachable and and did i know that it was it was an that is a that is a very good question yeah i do not know if speech recognition should be should be included but i think it is an interesting i think that maybe shows more about being open to technology it definitely needs a lot more research on like how much more it would be and any shall i go back yeah yeah you know existing examples and what reactions to them have been and that sort of thing yeah how d i am wondering how how ou how our target price compares with the the typical price of these things i expect an industrial designer should know that but if we are aiming to to build this thing for €12 50 is that a lot or a little exactly i mean i i i did not receive any information on that but i think the competition sussing out what other people are doing and what is in the pipeline is very very important because there is a question about do you want an l c d screen and and that was not responded to but some of the larger remotes do have screens where you can navigate you know so it turns into something perhaps you all have seen the osbournes where ozzy osbourne is is attempting to manage his super entertainment system with something that looks like a a small tray sh surely he is in the wrong age group you know it is i a and i think you know he must be w one of a s small population no no you kate you are exactly right there but i think the key is to get the early adopters people who are familiar with technology and and they will be but we are not looking at whether they are early adopters on that screen that is looking at age groups exactly i yes and i am making and i am making the the leap that people who are familiar younger people are l are more familiar with technology than than older people leap or comfortable you know so okay you had the other power channel i think the most important thing is an attractive streamlined remote control and to be extraordinarily reductionist power channel volume and everything else is is up to the designers and this is this is also supported by the market research okay thank you that is my contribution alright and we will turn to the next presentation i think she said we do not need to screw it in just stick it in and then press what f f n and f 8 next to the control button on the bottom and then f 8 at the top yeah press them and then w be patient yeah here we go tada and if you want it to go into slide show mode it is that little button there can i not just do each one in order i you can if you like it it that that just sets it up to do a p a p no that one that one there there we are that yay that left left a bit left a bit that one yep that and then you just press the click when you want to go on right technical functions design well i think 1st off basically i do agree with what sarah has defined as as your personal i think we need a more streamlined volume with no extraneous functions so my method was to look at the existing remotes and what functions they have and what we all need to discuss is whether we want these functions pretty much the same as what existing remotes have if we can build on this with the speech recognition that is not something i would thought about at all but it is also something we can discuss okay and and i presume we can miss out the functions really to to a video or d v d remote control if this is only going to be a you know satellite cable t v t v only remote control so these are 2 models of existing remote controls the one on the left ugh seems to be a fairly standard universal remote control it has fast forward stop play all relating to movies it also has seems to have channel up and channel down which is which is more what you would expect from a you know like a sky or cable remote control where you have got 100s of channels instead of a merely terrestrial one but i think we should be looking more along the lines of the one on the right which has it also has play stop and pause and everything i do not think we need them at all i think we just need channel selection volume up volume down and i think an an enter function where you can access it is not like teletext but along the same lines access things on the screen not related to the internet one that you mentioned because that would be far outside our budget and what we want this to do and exceed the requirements they are expecting of us so it really exceed the requirements cause the requirements really are just want to be able to change channels and functions which is more a text on the screen thing than than actual buttons 0 i was thinking something some smooth okay sleek little remote control with big user friendly buttons and a menu that you can access alright but then i do think we need to discuss the speech recognition possibility okay any thing else you want to add no okay but we could go back to the pictures of the what are they called the pictures of the remote controls and possibly discuss what we think about them but maybe should hear what kate has to say 1st or if yeah yeah let us hear what kate has to say okay then maybe afterwards we could do a whiteboard with that your the one on the right as a as a basis whiteboard session i think the white that one on the right is as well as less cluttered definitely less cluttered and i mean but still it is sorry i was just i will just resume something else i was going to say it is there but it is the the style of these is terrible yeah i i i really think we need to not only possibly even materials like the type of plastic used but everything including size and shape of buttons positioning of buttons the actual shape of the hand held device colors the ergonomics the way it fits in your just every e yeah everything to do with this has to be revolutionized yeah but so that is that for now cheers i have not actually got a display on my screen okay still i will do without that okay now i want to bring us down to earth again i am afraid and talk about the actual practicalities of how the thing needs to work 0 and this is the methodology i used in preparing for this meeting basically i have been doing a little bit of web based research and if i had a design team i would have been discussing my ideas with em but the the net result is that i have come up with a 1st cut for the working design that i would like to discuss with you so let us go back to what the basic function of a remote control is it is for sending a message typically via infrared and the the basic components we have got to build in for our €12 50 are an energy source the user interface and which will in incorporate an integrated circuit that actually composes the message based on what the which buttons the user presses we turn that into a message and then we need a sending mechanism to send it to the receiver now i would have hoped i think that is my only slide actually yeah i would have have hoped to do you a pretty powerpoint slide of my 1st cut design but unfortunately the technology defeated me so if you will bear with me i will do it on the whiteboard so we want an energy source which is there and we have got to think about what that might be we obviously do not want wires on this thing typically it would be a battery but i am open to suggestions and then we have the the user interface oops and the main components in there are the the th the chip that actually has the intelligence of the machine that translates button presses into a message which it then transfers to some sending mechanism which encodes it and sends the message to the receiver so those are the basic things that we have got to get in for our €12 50 thank you okay right but those things as long as we can get those components the block that that rectangle for the user interface is where the user comes in of what what does it look like what do the buttons look like what does it feel like that is where the user interface is really coming into its own the technical end is what is actually going to be in there but also it has to be easy enough to change or repair if something goes wrong for example the battery energy source or what if the chip for whatever reason breaks down after a certain amount of time do you just replace it is there any because it may be in the same area with several other user interfaces like for d v d s movies whatever does it have to have a a way of being segregated from the others in a different frequency or something well i may be wrong here but i had been thinking of this device as being a a cheap mass produced device we are trying to sell 4000000 of em that is that is you know that is almost one in every 10th household or whatever it is and i had not thought of it as being a reparable thing you just if it goes wrong you chuck it out and that is why i am a bit concerned okay i like the idea of speech recognition that is a great idea but i am not convinced we can put it into this box for the price that we need going to need to hit do we have whoop okay ki some idea of how much it would cost to create a device that has these basic elements is not that your job because then 0 no the chip composer marketing 0 right 0 no the chip composer sender i i do not believe i know i am i am i am hoping that my personal coach is going to give me some advice on that if you are asking me but what they cost okay okay be because then we would ha ha figure out how much we had to play with in terms of user interface and this look and feel idea yeah yeah it does it does seem as if we are just to do something really simple and mass produced the which is pretty much the same as these existing models just maybe inspired a little bit more inspired but basically just the same although what what suddenly came into my head is you know how they always take 2 a a batteries which which is really not very efficient at all could it be possible to have you know like a rechargeable internal battery like well like an m p 3 player does with that you could jus or a mobile phone or whatever you could you know you just plug into a power source for a couple of hours and then it is recharged for ages and ages and ages and you do not have to worry with replacing a a batteries which are well that has another element which is if every time you are done using the remote you put it on a charger then you then it has a place you would never need batteries would y yeah yeah but it also has a place so exactly and it is not stuck down the back of the sofa but then again i d i do not know if this is within our price range or not that is a really good idea well i think that is a very interesting idea but i am not a very good industrial designer and i do not know much about what these things cost i will do some research for the next meeting well it is better than my idea about solar probably okay yeah well solar may not be so good when you are watching t v in the night but yeah yeah well it is just so annoying how depen it would have to sor store up the energy yeah yeah i guess and then use it solar can do that we may be talking quite heavy then yeah m yeah that would be too heavy and it would cost too much no but just a rechargeable internal battery would probably i mean it might cost more to at 1st to develop and to install but for long term use it will be so much more convenient and economic than fiddling around trying to replace chunky a a batteries and not having any in your kitchen drawer and so do you think we might make that a selling point if it was something that we found we could afford to develop you know f definitely cause i am thinking in terms of the loss and breakage of remotes how much of that is is to do with it not really having a a home a a nest a place to live exactly sort of have its little dock that you could put it in yeah so if you can dock it you know you could s argue that this is and the dock could look very fancy and that could be your inspiration of having it looking decent exactly still i do not know if it is quite within our price range cause you are talking about another component like another piece of hardware yeah yeah okay are we agreed as to what our target group is though pretty much so that we would be looking for the younger end well i i brought up some exactly but i think you raised some good questions about are there enough of these people out there or are they making purchasing decisions you know these are the yeah i was wondering that because i ag i agree that there there are people with how can i put it more money than sense and who are liable to buy something new but i i s usually put more money than brains yeah exactly bu but what i was going to say was 000 i will make a note of that kate good good comment although they they may be buying you know personal music devices and all that are they necessarily buying t v remote controls because they probably live in a household that has a t v if they are at the lower end of the age range i do not know yeah it might be good to know who you know who is actually buying televisions and are we in a s yeah region where people have more than one television in a home i think we have got a big hill to climb here have not we i mean we have got to persuade people who have got a remote control cause it came with the telly that they should buy our product instead yeah yeah yeah or do we s make sure that it goes to the man through the manufacturer we sell to the manufacturer as the remote that goes with it right good point yeah yeah okay yeah yeah yeah yeah yeah that is probably more what it is yeah good point what would be a more efficient way of doing it yeah and and some of our d v d players incidentally have them because we have the relationship with our own department but moreover we need to to go for the the manufacturers okay we are not going to get any resolutions by the end of the day are we right probably not the other thing that we are supposed to do is make decision on our functions our functions we have so far decided i think that power channel volume make it attractive it has to have an enter key and of course the number keys it has to have big user friendly buttons and sh n definitely we want to be inspired that the current styles are just plain awful yeah do we need let me is that agreeable to everyone br actually the enter key i have a chart here that i did not include do you want the gizmo yeah which might throw some light on that th yeah th those are felt like had a lot of charts actually we are you know we are almost a half hour out of the 40 minutes so we have to get close to finishing okay i i my only comment is i think maybe we could somehow include an enter key in like a power key if power power was enter and pow that was my only just really in terms of streamlining ah okay enter power as a s 0 a sum simultaneous key exactly again you know thinking of menus or is that okay with you sorry i was miles away would that huh h how does that work i was re i was reading the chart to be honest how so so how does that work how do you avoid switching the thing off when you actually want to press enter well if you are pressing enter the the thing would already be on and so maybe when you press power initially it turns it on press power again and use that as an enter so you press power after you have well i was thinking maybe you to turn it off you would have to press power twice in succession then you would have to have an off te off key okay yep and maybe power follows something like a channel up channel down power and then that would make that choice it is not getting a bit complicated could granny do this or are we just not aiming at granny well or y yeah or something that has a a turning dial where at the far end is on or off who has got an ipod then yeah i do not i wish anyway that was the only comment about some of the the decisions okay people have made what is most important it is definitely channel volume power yeah things like screen settings and audio settings i would generally do them on the actual television itself like here you have a exactly you know a little flap th with a little control panel on the actual box itself exactly i i would not know how to do it using a remote control so yeah i would say that they are definitely less relevant okay well okay thanks for looking at that so i guess easy to use is the other thing that we want em to be able to do we do not want to outsmart as you said you know do not make it too hard for the granny i just joined that set last week 1st grandchild arrived congratulations so are we agreed then of those things and let us go back to agenda and hook me up d this oughta be fun it probably will not go the 1st time it will probably be like a g mess come on it lost it off here 0 you are fine it is fine no it was up there but i could not see it down here this time it should be both there we go how do you do that how do you make it do both you have to keep doing the financi the the f n and f 8 to 5 minutes to finish thank you a lot for telling me ah okay it toggles through yeah i think you have to cycle through right we are ready to close yeah will be completed q questionnaire then we will have some time for individual work to continue our research and i will put some minutes of this meeting together your individual assignments are for kate to do the components for you steph to do the user interface and for you the trend watching and each of us will get help from our coach are we agreed to get ourselves together and then have lunch yes sounds good okay then that is the end of this meeting and i hope that is good enough for her to tell her that is the end okay okay we did not come to any sort of decision on the functions though well i think i went over the functions and wrote them down and marked them alright well that is fine then that is what i went over and nobody was objecting to them okay and you would mentioned i i was just going to say could you reiterate the new project requirements because it they were it has to be for a t v just to keep myself okay the teletext is outdated the internet is important so we are still in meeting are not we yeah i think i have it is only to be for a t v and it must include the corporate image color and slogan which i think is more in the user range with steph okay sorry what what actually are these is that the yellow and black it does not tell me from their i will just use it from their website okay okay okay right thank you
it fell off we are ready okay welcome to this 2nd meeting it is now a quarter after 12 and we are given 40 minutes for this meeting this is a meeting on functional design and i want to welcome you all and thank you all for doing some research in between i took minutes from the 1st meeting and i will show them to you in a moment i know each of you have a presentation and in thinking about the 40 minutes i thought it would take only like 3 minutes for the previous minutes each of you having about 7 minutes or maybe a little more maybe a little less for your presentations and a little discussion because i happen to have been told there was some new project requirements and we have to make some decision on what functions it will have okay does everybody agree with us yes okay and after the meeting there will be things to be done and as you can see it says we get to get lunch and then some more individual work and then putting minutes away and individual actions now for the minutes of the 1st meeting and that one as you can see it will be it as you can see it was this earlier today kate steph sarah and myself in our full capacities were present i opened the meeting the product was developed and reviewed and we talked about the financial end of it and some implications the 4000000 sales target and new ideas of not too many buttons bright colors and some of the influence of the japanese and we closed early so you could then proceed with your research and getting reports together for this meeting anybody have any questions on those minutes are they complete did they discuss everything that we covered last time kate did i miss something we talked about the individual role individual roles that we each had as well yeah i am afraid i incorporated that when i said who was present but yes we did and we did a little bit of team building of making the pictures but i did not think those were appropriate to the minutes necessarily so as a group i think we are they are accepting minutes okay is that really yeah yeah i do good then we will move to the 3 presentations okay okay okay you need to move this who wants to go 1st that is as far as it goes not really meant to touch these 0 it does not have any on does it excellent thank you she said we did not need to screw it in okay that looks good it is doing its thing there we are all right thank you very much one of the biggest issues i thought about from last meeting was the fact that we need to sell 4000000 of these remote controls and i think that this was an opportunity to really take real reaction in the direction of similar of handheld tools that have been used and are used by many of us and to kind of bring the remote control into the same realm as an accessible useful electronic device as opposed to something that is lost in the couch and the habit so my main goal here is to envision remote control in this context and to think about menu functionality and current technology and the fact that it could be interactive with other tools some of the research in the market has shown that people really are not happy with remote controls as they are now and that means we do need to make some decisions about what keys or buttons on the remote control to perhaps keep and what ones to this card and if we devote some energy into this i think the recent productions of real reaction the igo everywhere power and the high definition dvd players although it makes immediate sense to have our remote control interact with these i think we can also use this as a platform to make it interact with other tools and in fact i think the high definition dvd players and all of this will come along and will only benefit from the positive feedback from our well designed tool so again most users really dislike the current look and feel of remote controls 50% i think of all these numbers most important is 50% of users say they only use 10% of the buttons and 80% of users and if we think about this there are a lot of television dvd stereo remote control users out there 80% and spend more money on a remote control that looks fancy can i ask where these people from it was market research and there were 100 people in the room 80 out of 100 said they would spend more money now in between as the project manager they sent me an email from the powers that be that teletext is outdated and the internet coming in is important but that they want this remote control to only be for tv with incorporating the corporate image color and slogan well i think we can really focus on this remote and again bring the real reaction branding in and get some positive marketing for our other tools even if we directly do not advertise for the i go everywhere wine so an interesting element was the would you pay more for speech recognition questions so these market research questionnaires looked into your concern about technology and specifically wanted to find out information speech recognition now the early adopters those of us who grew up with technology and lucky for us have the cash to pay for it the young age group without the mortgages and responsibilities 91% of them would pay more for speech recognition and a remote control very interesting i leave this up to the group to decide if we want to use this in the designers but 91% is it a large enough target market to target it well i think especially in terms of growth i think this would be a very smart group to target i mean 3 quarters of the next age group 25 to 35 are interested and with the technology is improving if we can get these in real numbers does the 91% and the 76% translate to in excess to the 4000000 yes or 8000000 yes but would you pay more and does it work and is it approachable and did i know that it was that is a very good question i do not know if speech recognition should be included but i think it is an interesting i think that maybe shows more about being open to technology it definitely needs a lot more research on how much more it would be and any existing examples and what reactions to them have been and how our target growth compares with the typical gross of these things i do not expect an industrial design i should know that but if we are able to build this thing for €12 50 is that a little exactly i mean i did not receive any information on that but i think the competition assessing out what other people are doing and what is in the pipeline is very very important there was a question about tijuana lcd screen that was not responded to but some of the larger remotes do have screens where you can navigate so it turns into something perhaps you all have seen the osbournes where ozzy osbourne is attempting to manage this super entertainment system with something that looks like a small tray it is i and i think you know surely he is in a wrong age group he must be a small population no no no yeah you are exactly right there but i think the key is to get the early adopters people who are familiar with technology and they will be well we are not looking at whether the earlier adopters on that screen that is looking at age groups yes and i am making and i am making the leap that people who are familiar younger people are are more familiar with technology or comfortable so okay you had the other power channel i think the most important thing is an attractive streamlined remote control and to be extraordinarily reductionist power channel volume and everything else is up to the designers and this is also supported by the market research okay thank you that is my contribution all right and we will turn to the next presentation i think she said we do not need to screw it in just stick it in click it in and then press what fn and f 8 next to the control button on the bottom and then f 8 at the top and then we will be patient yeah here we go tata i want to go down the slide you know can i not just do each one in order you can not be like it there we are yay left a bit of that one yeah let me just press the tick one you over there right technical functions design well i think 1st off basically i have basically i do agree with what sarah has defined as your personal preferences i think we need a more streamlined volume with no extraneous functions so my method was to look at the existing remotes and what functions they have and what we all need to discuss is whether we want these functions pretty much the same as what existing remotes have if we can build on this with the speech recognition that is not something i thought about at all but it is also something we can discuss okay and i presume we can miss out functions related to a video or dvd remote control if this is only going to be satellite cable tv remote control so these are 2 models are 2 models of existing remote controls the one on the left seems to be a fairly standard universal remote control it has fast forward stop play all relating to movies it also has seems to have channel up and channel down which is more of what you would expect from either like a sky or cable remote control where you have got 100s of channels instead of a nearly terrestrial one but i think we should be looking more along the lines of the one on the right which has also i have placed off and pause or everything i do not think we need them at all i think we just need channel selection volume up volume down and i think an enter function where you can access can access it is not like teletext but along the same line access things on the screen not related to the internet one that you mentioned because that would be far outside our budget and what we want this to do and exceed the requirements they are expecting of us the requirements really are just want to be able to change channels and functions which is more a text on the screen thing than actual buttons i was thinking something some smooth sleek little remote control with big user friendly buttons and a menu that you can access but then i do think we need to discuss the speech recognition possibility okay anything else do you want to add okay but we could go back to the pictures of the what are called the pictures of the remote controls and possibly discuss what we think about them or maybe you would hear what kate has to say 1st yeah let us hear what kate has to say okay afterwards we could do the whiteboard that the one on the right is in like that is right i think the white the one on the right is as well as less cluttered definitely less cluttered and i mean but still it is it is there but it is i will just to resume something else i was going to say the style of these is terrible yeah i really think we need to not only possibly even materials like the type of plastic used but everything including size and shape of buttons positioning of buttons the actual shape of the handheld device colors organomics just everything to do with this has to be revolutionized so that is that for now okay now i want to bring us down to earth again i am afraid and talk about the actual practicalities of how the thing needs to work this is the methodology i used in preparing for this meeting basically i have been doing a little bit of webbook research and if i had a design team i would have been discussing ideas with them the net result is that i have come up with a 1st cut for the working design i would like to discuss with you so let us go back to what the basic function of a remote control is it is for sending a message typically via infrared and the basic components we have got to build in for our own got to build in for our €12 50 are an energy source the user interface which will incorporate an integrated circuit that actually composes the message based on what the which buttons the music presses we turn it into a message and then we need a sending mechanism to send it to the receiver now i would have hoped i think that is my only slide actually yeah i would have hoped to do you a pretty powerpoint slide of my 1st cut design but unfortunately technology defeated me so if you will bear with me i will do it on the whiteboard so we want an energy source which is there we have got to think about what that might be we will see what wires on this thing typically it would be a battery but i am open to suggestions and then we have the user interface and the main components in there are the the chip that actually has the intelligence of the machine that translates button presses into a message which it then transfers to some sending mechanism which encodes it and sends the message to the receiver so those are the basic things that we have got to get in for our €12 50 thank you okay right but those things it is all so we can get those components the block that that rectangle for the user interface is where the user comes in of what does it look like what do the buttons look like what does it feel like that is where the user interface is really coming into its own the technical end is what is actually going to be in there but also it has to be easy enough to change or repair if something goes wrong for example the battery energy source or what if the chip for whatever reason breaks down after something breaks down after a certain amount of time do you just replace it is there any because it may be in the same area with several other user interfaces like for dvds movies whatever does it have to have a way of being segregated from the others in a different frequency or something well i may be wrong here but i have been thinking of this device of this device as being a cheap mass produced device we are trying to sell 4000000 of them that is almost one in every 10th household or whatever it is and i have not thought of it as being a repairable thing just check it out and that is why i am a bit concerned i like the idea of speech recognition it is a good idea but i am not convinced we can put it into this box for the price that they are going to need to hit do we have some idea of how much it would cost to create a device that has these basic elements because then is not that your job no the chip composer marketing 0 0 no the chip composer sender i do not believe i am what they cost my personal coach is going to give me some advice all that if you are asking you okay because then we would figure out how much we had to play with yeah yeah so it does seem as if we are just to do something really simple and mass produced which is pretty much the same as these existing models just maybe inspired a little bit more inspired but basically just the same although what suddenly came into my head is you know they always take 2 aa batters which is really not very efficient at all it could be possible to have a rechargeable internal battery like an mp 3 player does or a mobile phone or whatever you could you just plug into a parasaurus with a couple of hours and then it is recharged for ages and ages and ages and you do not have to worry enough replacing aa battles well that has another element which is if every time you are done using the remote you put it on a charger then it has a place you would never need the batteries yeah but it also has a place it is not stuck down the back of the sofa but then again i do not know if this is within our price range in it that is really good idea i am not a very good industrial designer and i do not know much about what these things cost i will do some research for the next meeting okay better than my idea about solar probably yeah solar may not be so good when you are watching tv in the night tv in the night yeah well it is just so it would have to store up the energy yeah i guess and then use it solar can do that it might be quite heavy then yeah that would be too heavy and it costs too much no but just a rechargeable internal battery would probably i mean it might cost more at 1st to develop and to install but for long term use it will be so much more convenient and economic than than fiddling around trying to replace chunky aa batters and not having any in your kitchen drawer so you think we might make that a selling point if it was something that we found we could afford to develop definitely because i am thinking in terms of the loss and breakage of remote how much of that is to be with it not really having a home a nest place to live but you could yeah so if you can dock it you know you could argue and the dock could look very fancy and that could be your inspiration still i do not know if it is quite within our phase yeah yeah okay okay are we agreed as to what our target group is though pretty much that we would be looking for the younger end exactly but i think you raised some good questions about are there enough to lose people or are they making purchasing decisions yeah i am just wondering that because i agree that there are people with how can i put it more money than cents and i usually put more money than brains 0 i will make a note of that kate good but what i was going to say was although they they may be buying you know personal music devices and all that are they necessarily buying tv remote controls because they probably live in a household that has a tv at the low end of no change it might be good to know who is actually buying television and are we in the region where people have more intelligent i think we have got a big hill to climb there have not we i mean we have got to persuade people who have got a remote control because it came with the telly that they should buy our product instead yeah yeah or do we make sure that it goes through the manufacturer we sell to the manufacturer as the remote that goes with it yeah that is probably what would be a more efficient way of doing it yeah and some of our dvd players incidentally have them because we have their relationship put in the department but more of them you need to go for the manufacturing okay right we are not going to get any resolutions by the end of the day are they probably not the other thing that we are supposed to do is make decision on our functions our functions we have so far decided i think that power channel volume make it attractive it has to have an enter key and of course the number keys it has to have big user friendly buttons and definitely we want to be inspired that the current styles are just plain awful do we need is that agreeable to everyone actually the enter key i have a chart here that i did not include which might which might throw some light on that yeah those are i feel like i have a lot of tracts actually we are you know we are almost a half hour out of the 40 minutes so we have to get close to okay i my only comment is i think maybe we could somehow include an entry key in like a power key if that power was entered that was my name okay enter power as a simultaneous key exactly again is that okay with you sorry i was reading the chart so how do you avoid switching the thing off when you actually want to press enter well if you are pressing enter the thing would already be on and so maybe when you press power when you feel it from press power again and you have used that as an enter so you would have to have an off key well i was thinking maybe to turn it off you would have to press power twice in succession and maybe power follows something like a channel up channel down power and then that would make that choice i am not going to be complicated i would be glad you do this or we just not even at glory or yeah or something that has a turning dial where the far end is who has got an ipod then yeah i do not i wish anyway that was the only comment about some of the decisions people have made what is most important definitely channel volume power yeah things like screen settings and audio settings i would generally do them on the actual television like you have a you know a little flap with a little control panel on the actual box itself i would not know how to do it using a remote control so i would say they are definitely less relevant okay thanks for looking at that so i guess easy to use is the other thing that we want to do be able to do as you said you know do not make it too hard for the granny i just joined that set last week 1st grandchild arrived so are we agreed then of those things and let us go back to agenda and hook me up this ought to be fun it probably will not go the 1st time it will probably be like a mess come on it lost it off here right what are you fine no it was up there but i could not see it down here this time it should be both how do you do that this time it should be both there we go how do you do that you have to keep doing the finance the fn and f 8 to 5 minutes to finish thank you a lot for telling me i think we are ready to close that will be completed a questionnaire then we will have some time for individual work to continue our research and i will put some minutes of this meeting together your individual assignments are for kate to do the components for you steph to do the user interface and for you the trend watching and each of us will get help from our coach and we are agreed to get ourselves together and then have lunch yes okay that is the end of this meeting and i hope that is good enough for her to tell her that is the end okay okay we did not come to any sort of decision well i think i went over the functions and wrote them down and marked them that is what i went over and nobody was objecting to them and you mentioned i was just going to say could you really write the new project requirements okay it has to be for a tv just to keep myself the teletext is outdated the internet is important it is only to be for a tv and it must include the corporate image color and slogan which i think is more in the user range with steph so what actually are these is that the yellow and black it does not tell me i will just use it from their website  okay okay all right thank you