that went well thank you kay that is great perfect alright let me just powerpoint this up right so this meeting will be about the conceptual design do not ask me s precisely what conceptual design is it is just something important that we need to do think of it is kind of turning the abstract into slightly more concrete in this meeting ideally we will come to some final decisions on what we are going to do for the prototype right so apologies for the last meeting it was brought to my attention that i did not make the roles clear enough so i will attempt to do so more accurately in this particular meeting fair enough thanks for the input is always good so basically all we are going to do is have some presentations again much like last time and going to go through you whoever wants to go 1st is f fine by me and we will collate what we know about what we discussed in the last meeting possible directions and then we will make some more decisions on basic firm up our idea on how we want this remote control to look and work so perfect so without th further ado whoever wants to go 1st is free to i will go 1st go ahead alright nathan take it away it is nathan right i am not calling you the wrong name over and over again no nathan is fine good it is either nathan or participant 2 mister participant 2 that is nice okay nice basically what i am going to have to talk to you about today is component design and it has been brought to my attention that we may be somewhat limited as to what we can do because of what our manufacturer offers so basically what i am going to be doing is talking to you about that components of a remote control okay we have already kind of gone over this but we are going to have to get into more detail and probably have to reach some conclusions some time soon energy source our manufacturer offers a variety of energy sources your standard battery solar cells our manufacturer did not say anything about lithium so we might have to look if we do go that route we might have to look elsewhere and also there is a kinetic energy possibility basically it is like a the idea of moving the remote would create enough energy to keep it running so that is one possibility but i do not know whether that would be powerful enough to illuminate a touch screen so we will have to look into that the case we have a few options plastic rubber or wood and then as far as the way it is shaped we can do standard boring flat which we probably do not want to do curved or very sexy double curved what kind of th thickness are we looking at i imagine that we could specify i do not see any reason to go outside of the convention of 3 or 4 millimeters okay brilliant yeah the buttons there are multiple scroll buttons available from our manufacturer but to use those we would have to use more chips and that would cost us more and if we do go with the rubber doubled curved case we will have to use rubber push buttons because the other buttons are not compatible with that right and just a little note there touch screen equals many chips which equals many euro right nice one thing that i noticed was that most remotes operate on a infrare on the infrared part of the spectrum so you notice when you push a button on a remote you can not see anything coming out of it but in fact there is light coming out of the remote and you know the television can detect that and if you were to record if you were to make a video recording you could actually see the light one thing that i thought might be interesting was to use part use visible light coming out of the remote just kind of as a fun gimmick so you could actually see something coming out of the remote when you pushed it interesting course it would have to be a part of the spectrum that would not damage the human eye or anything like that m maybe is there an option that we can have that off or on so a person can select like good call choose it yeah i am sure that we could do that of course yeah i like the idea it is a good idea yeah just as a fun gimmick yeah just to set us apart a little bit and then on to the circuit board that we are going to use also known as the chip we really do not have any way around the t a 11835 findings okay we are very limited by what our current manufacturers can offer and my question to all of you is should we look to other manufacturies or should we just make do with what we have available interesting question is a bit of a challenge question well i would say shop around but with our time constraints is that really a feasible option yes right that is my concern too if we do go the lithium battery route then we will have to go outside our current manufacturer my personal preference is i will just throw my cards on the table i think we should probably go the solar battery route just to kinda keep with the environmentally friendly theme that we have going on i like the idea of the visible light signaling that is something to set us apart and i was thinking about i was thinking of ways that we could produce the remote in a variety of different case materials to suit different tastes so we are not so confined by one style and say some you know right say our the one if we just go with one and it does not go over well then we are in a bad situation right can we do marketing piloting too try to see what kind before we launch can we see how they are received it is an option but actually there is i have got some research already on like what we are looking at and trends in casing right now which actually might even come into play beforehand okay okay okay perfect it may help us decide for now great thank you very much nathan temporarily anyway 0 yeah you are welcome that is perfect so i guess that makes sense for you to take it from here i guess so cause i found some interesting things did you you waiting for me fascinating compelling even i know what a teaser aint it right so current market trends screen basically i was looking at what is going on in the remote control market right now and what is going on in other design fields to see sort of what is what is trendy what is new what is happening remote control right now basically everybody says they want newer fancier more exciting they are sick of this boring normal functional that we need innovative design options and there needs to be an easy user interface the challenge is that current trends right now across the board in fashion in furniture in technology is a very organic fruit and vegetable kind of thing now i am not saying we should have you know tomato shaped remote controls or anything but i think it is possible maybe to use natural colors like if wood is an option that whole organic sleek clean v line thing may be something we can look into different skin options or if we can not afford this touch plate thing or touch face screen interface maybe having the b images be specific like you could choose your menu bullets to be tomatoes a different shape or okay not the example i would choose but you know what i mean to t sort of and th apparently the feel of the next couple of years is spongy not something i i have come up with a though if we can get around to getting piloting i thought maybe a casing option like i like it i like it not like a skin but like a holder almost if you could do like leather options or wood options or something i should have mentioned this as far as the rubber that we can use we can use a rubber as part of the case it has a consistency of those stress balls yes might be an interesting way to go fabulous slick slick yeah so something to sit on for now so overall i think we should stick with what we are finding everyone is looking for easy to use technologically innovative and this fancy new i think perhaps the double curve thing and maybe this rubber option is our best way to go for right now interface 0 the interface graphics for the yeah well i d but then if the touch screen thing is not going to work out for us that is really a non issue yeah i like the idea of of rubber too because it is tends to be associated with being durable something that you can drop and it does not matter true cause so many you go to so many houses these days and you see broken remote controls very true yeah it is like yep it is ubiquitous is not it very true taped with duck tape and what have you you would not have that problem if you used rubber very much so we can have a duck tape casing we could i think that goes against the whole fancy something a new line but worth a shot it could go with the granola crowd ah it could be it could be yeah that is what i know great thanks for that sarah no problem ron phew computer is adjusting one moment please so interme interface concept by your faithful user interface designer so yur user interface guys is basically aspects of a computer system that we can see or hear or otherwise perceive commands and mechanisms that basically user uses to control the operator operating system here is a d series of different remote controls that are out on the market today i think we are definitely trying to get away from this kind of a look yeah so the following are a bunch of different interface concepts voice recognition we we actually have some new information from our research design team but i will get to that in a moment so current voice recognition starts up to about 80 speech samples and basically you record your own verbal labels c and connect them to the remote control now our design team research team has been able to set up a system in which you can teach the remote control voice c recognition system to respond to with standard responses like you could say good morning remote control and it will say in a sexy female voice good morning joe in fact we already have this for a coffee maker line lot of single people on the on the re on the remote control research team at the on the remote control right yeah very true very true another concept is what apple has come up with the spinning wheel with l c display like on the ipod which i am sure most of you know about and then we have the scroll button with integrated push button kind of like a modern a bit bulky a bit crazy i do not think that is we are necessarily going for no and some special components ideas like blocking having the ability to block channels from your for your children and dedicated buttons for for commonly used channels and even ideas like secured or hidden programming but i again if we go with touch screen i do not think that is a big issue and this is kind of the the big daddy of remote controls here the jumbo universal remote control is almost impossible to misplace or lose yeah i can see again probably not what we are going for so i i mean my ideas here and kind of where i think we are heading is something slightly larger than a regular ipod with a hard cla c plastic casing although i think some of the suggestions we have come up with are definitely very good ideas okay changeable casings our design team was possibly talking about including one extra face plate with the package to kind of set the idea that you can change it and you can try changing it and kind of get used to thinking about maybe buying another one which can add value to our bottom line right touch screen interface possibly having go to buttons being stuck into the system so those do not move away from the screen the important ones like power volume and jump between channels and of course our voice command system which i have talked a little bit about already and the use of recognizable colors and shapes to aid recognition of the features that are around so red for power arrows for different volume ups and downs and channels ups and downs and what not and perhaps even adding in some stupid little jokes with the voice recognition idea like perh for instance my toastie maker that i got from my bank has jokes when it is ready nice great and that is about it great wonderful ron cool lot of good ideas good facts to have that is what they need it is like a little dongle it just sticks up this further so you do not have to stand up every time just connect it my kingdom yeah right so good to know all that stuff thanks guys now we kind of have to come to some decisions i figure we can just go down the line and all 3 of us can have a chat about it based on what nathan presented as far as the various costs and benefits i think i dunno what do you guys think about the touch screen at this point i think it is our most marketable feature just because it is so new and it is something that is showing up in other places kay kay but can we really afford it cause it looks like they would be that would be a really main cost source then right my estimate is that in order to incorporate touch screen technology it is going to cost us upwards of €1750 per remote yeah that is just an estimate though to produce each one per piece 0 you guys are always the dampers on these projects i know you industrial designers i know it is fun and our goal was to be under 1250 or we have to be under 1250 well do we remember i thought there was some flexibility with that okay there is it is just it is a question of and how much ca 0 does that mean we are going to have to increase the price to make money can we justify it from 1250 if we d want to get our fift 100% profit margin that would mean selling it from 25 if you multiply 1750 by 2 that is 35 right so where do you guys come up with these numbers that is just off the top of my head it is pending further emails from the board well right though i think that is what people would pay for i mean if you are going to pay for an expensive high class remote you are going to expect it to do something that is true i mean it is the new it would be in a class of its own yeah and that is to be fair the the per cent of the market we are not going for mass any you know mass sales anyway we are going to make i mean we we are not talking about selling 8 zillion of these things we just could not not for €25 so right we could probably maybe shrink the profit margins rather than selling for 25 sell em for 30 but that is something that we can have finance deal with yeah i say that we provisionally go with the touch screen or wh y wh what was your thought on the matter ron i am thinking that is definitely a good idea and i also think that we could probably come up with some sort of a cheaper means to to go about this kind of production see if we can cut some corners my my team in the on the 3rd floor suggested that right well and we can look into this other manufacturing option and maybe we can get em somewhere else cheaper yeah it is true we could initially go with what we have and if we can find them cheaper later on right it is a starting point anyway so no we could have a s very simple touch screen you know there is always the opportunity if it is going to be about the size of the ipod or whatever you know w we yeah i guess we can play around with it a bit alright let us let us say that okay so the touch screen will be our our main selling point here so i mean i think that we really have 2 main selling points i think that our casing and the voice recognition yeah cause with voice recognition i mean really this is pretty bells and whistles kinda remote the voice rec thing i mean if if we are looking at bottom line yeah now we are looking at upping the cost to 17 to get the touch screen on i think we might have to drop the voice rec i think we would have to decide between em definitely yeah to be honest we have the capa we have the design in house price wise i mean we have we have come up with this with this new voice we are using it for our coffee machines already true we have already got it i can pass you on that email from my guy in guy down the hall sounds good what do you think on it nathan about the voice rec i think if we we do both the obviously production costs are going to go way up but it does put it into it would become the rolls royce of remote controls basically pretty much it would be very nice i mean we we have to r reflect back on what our market research did say right and they said they wanted voice recognition course maybe they had not thought of this whole touch screen option but definitely we know the market is there for voice recognition so to say we have the technology and we are not going to use it even though we know it will sell is a call i do not think i can give the highs ups like really i can not go in and say no we are going to just ignore everything we know yeah does having both really up our costs i can not see how it would not i mean there is you know the old aphorism you can have it fast you can have it cheap or you can have it quality pick 2 of 3 you know you can not you can not have all 3 yeah yeah cause you you just upping the number of chips that you need to deal with each different function it is just impossible yeah well if we are going to pick betwe e alright so we have to pick between one of the 2 otherwise yeah we just it just becomes cost prohibitive what which which do we suspect we should hold 0 we should hold on to well we already have research backing voice recognition as you know fiscally solvent but i i i personally would tend to another direction but if that is what is going to sell i think that is what we need to go with and maybe we can table this touch screen for our next model i would have to side with that i think the voice recognition is simpler kay we already have the all the technology in house it is ready to go it is packaged it is what does the cost look like ron is it cheaper to do the v r or to do the touch screen well my p is nathan this is just off the top of my head keep in mind but i think the voice recognition would they are both they are both going to push the costs up but since we already have the technology in house for the voice recognition we are not going to have to do as much design work and sometimes the design work is what push the costs up right right if you know what i mean right i definitely have to agree with that last comment and we are still not then we do not have to deal with this battery issue nearly as much either we can stick with what we have already got in a lot other ways too okay so i am getting alright so more or less you guys think that 00 of the 2 of em the voice recognition will be better okay i think it is our lower risk option which for right now we can have it on the market sooner which is all in all our best option yeah okay sorted we will omit the touch screen in favor of voice recognition it is you and me outside a little here so and when are we going to have basic prototypes coming up next that is you guys is next step right yeah well we will we will sic we will sort out what it what f what else we are going to talk about for the prototype but yeah that is our next step yeah right it will be a developing of prototype okay are we going to talk now about the materials that we are going to use for the case and all those things yes we will just run through it yeah yeah okay you discussed either a lithium or a solar power would the solar power be enough to fuel a voice recognition or this kinesthetic one would that be enough to fuel a voice recognition remote control the solar power definitely would be but i think just to keep people from getting annoyed cause sometimes solar power fails and there is no way round that we should install a small backup battery yeah just to cover those moments when for whatever reason the remote has not been exposed to well what of people with like the t v in their basement like what if wha we can not guarantee sunlight everywhere so having a secondary source is probably yep it is true yeah it works about the same as a solar powered calculator and you know how those those do not really require that much light calculator yeah true true but obviously a little more light than a calculator but we are not talking about a lot of light does not have to be out taking a sunbath for a few hours a day or anything right right okay okay what do you think ron i am willing to agree with everything that has been said okay i have to say though that another idea is come up in my head if we are really not handling the remote control to a great extent we could possibly get away from the idea of having a hand held remote control and maybe kind of have a round remote control that kind of looks like a paperweight or something like that kind of a sleek little neat thing that sits on your table or something interesting yeah why why moving away from hand held why just a thought what is the idea well if you do not need to pick it up it could kind of be a selling point i if it has got voice recognition it can be technically anywhere in your room and still do its job do you think people that are people that buy a remote are they always going to want to use the voice recognition or is it just something that they do sometimes true and i probabl i think we are banking on selling it to more than just voice recognition people like we want it to work fundamentally as a basic manual too right well we have to have buttons on it too as well but that is done that is no bother i mean if you look at the catalog from places like with sharper image or whatever you know they might have or like who is it apple makes these really pretentious speakers with the th sub woofers you know like clear and glass and you know and then they got these little pyramidal type of speakers right yep yeah i mean why not have a little rounded kind of thing it could still have the basic buttons on it cause we are going for basic functionality primarily as well with the bu yeah and maybe a menu button and so forth you know use a channel button to scroll through the menu d if they want to record programs or whatever you know i mean we can sort that out i think i think you are on to something because we need to escape the traditional shape of a remote yeah maybe something that looks nice on a table is would be good even though and hand held the same time true way to go i think it is all about following apple is lead on a lot of these things yeah i am thinking of the airport portal you know like that little pod looking thing yeah those are nice exactly yeah i mean a nice although we do wh is i am recalling that she mentioned that we n need to get away from the surgical white kind of brushed aluminum thing and get back to it but you could have a very tasteful wood colored or earth tone kind of right that would be kinda neat terracotta bowl or something still i mean yeah along those lines yeah i like that i like that idea a lot let us see what we can do as far as that goes okay and the the material like the plastics and so forth we were discussing that being using like a rubber kind of softer feel you know li lik if you feel the the tip on this pen it is a bit gives just a bit yeah you know something where it is a a more advanced f form of plastic that has some kind of a tactile response to it right just kind of the squishy feel yeah which is the next big thing so that is not going to hurt us either kay yeah let us see if we can do a squishy non remote control looking remote control but to be fair yeah i mean you just c you could just put it literally put it on the the ni the coffee table next to the telly and say volume up right yeah i like it i like the idea that is good handy and we have sorted of discussed costs i guess we will a that is going to be a thing if we run a bit over budget that might be okay sorry about the lack of information on cost i just have not been provided that information by our manufacturers and i am just having to guess okay we will have more of an idea when the prototype have more of a we will have more of an idea later on and we just yeah go from there so we have revisited the touch screen and more or less ruled that out i think so we are more or less con we wh wh we are more or less in agreement that we want to have a a simple kind of function you know not too complex right well when the majority of people are only using the most primary functions on a daily basis although i am not saying we should completely rule out major functions they should be secondary at least if not functionally then visually like those should not be right like maybe have menu things take precedence yeah if if we are not going the touch screen route then we can just incorporate maybe something that folds out like what you often see on these kinds of remotes is the most basic functions up here and something that slides down to reveal the you know more complicated things right and they slide yes well and do we want to consider like an ipod screen which is not a touch screen but you are still scrolling through menu options in p think then we are hitting our cost issue again true we are still not making it easier then yeah we have also got the the me the thing of if we are going to have a non remote looking remote how do we yeah yeah true fair enough b but no i mean we could do a slide or a compartment you know like if it say it is a lit little vaguely ovoidal type of thing it would be easy to have a compartment in there yeah or you know a b a b a a series of you know 3 or 4 buttons with a menu button and then a side an s up and down type of thing like on like on a d v d player you know you see the modern d v d players will just have a menu button on the side and then 4 buttons around them and you can just kind of maneuver through the menu like that yeah it is just a scroll right yeah so are we going to are we talking we need to figure out what kind of buttons we are going to use are we going to use scroll buttons rubber buttons well it seems like i dunno it seems to me that we could just do the stick with the rubber cause since we are probably going to be using some kind of rubber for the outside case we might as well stick with that yeah probably right i think to a certain extent we have to stick with kind of a little bit traditional in terms of the buttons and then and then make our unique feature our casing and what not and our voice command right well no it is basic just like 4 directions that are that can use as menu or channel and volume or however you want to do it are really versatile and everybody is already got them to some extent on the remotes they already own so it is not like we are dealing with everybody relearning things cause that is not something anybody is going to want to buy a new for right kay we have already kind of covered this as well that seems to be selling and we we have more or less agreed that we want to kar target this youth market especially now with 18 to 35 year olds being such a large quantity of the population right particularly in technological fields so that is exactly where we are headed okay yeah alright well more or less covered what we need to cover i think fi an an any final thoughts before we think about doing the protot moving on to the prototype well what are we actually doing right what were i was just going to step on to i was not 0 it was not in the way but yeah whatever 0 my bad sorry no do not worry about it the yeah okay i was just going to assign tasks in the next b anyth any oth any other final thoughts before we go ahead and cool sure okay yeah so have we decided that we are going to go with different style cases for different people or are we just going to go with one yeah yeah right well then again colors would not be so hard to do you could have a you know a kind of a natural wood color there is an idea like a stained wood and i do not know olive green or something yeah that would not be so much of a problem to incorporate into the color of the thing and again copying imac is kind of for ipod mac apple is color scheme yeah get in there yeah totally yeah i think that is probably a good id okay so let us work on multiple case colors but yeah stick with the same kind of kinda yeah the same basic non remote kind of remote design cool alright so we will have the next meeting about half an hour i want the i would like nathan i would like you to work on just the basic look and feel what can we accomplish given these parameters that we are just going to sort of have this kind of non remote remote what are our broad constraints before we deve design a prototype right and ron if you can figure out how probably best to lay out this idea of this simple design with the voice recognition built in and also this kind of drop down or s on the side kind of menu options simple somehow work out how we can get this all s in the same place and if you can check product evaluation with m some pilots and stuff i need you guys to work together on making a prototype using prototype building materials and also specific instructions will be sent to you by your coaches as well 0 excellent yeah so that is what to start with for now is that alright you guys feel clear about this cool that sounds good fabulous alright i guess we will just hit the bricks thanks guys cool
that well thank you that is great that is great okay okay all right let me just powerpoint this up right so this meeting will be about the conceptual design do not ask me precisely what conceptual design is it is just something important that we need to do i think of it is kind of turning the abstract into slightly more concrete and this meeting ideally will come to some final decisions on what we are going to do for the prototype right so apologies for the last meeting it was brought to my attention that i did not make the rules clear enough so i will attempt to do so more accurately in this particular meeting fair enough thanks for the input it is always good so basically all we are going to do is have some presentations again much like last time i am going to go through you whoever wants to go 1st is fine by and me and we will collate what we know about what we discussed in the last meeting possible directions and then we will make some more decisions on firm up our idea on how we want this remote control to look and work so perfect so without further ado whoever wants to go 1st is free to i will go 1st all right nathan take it away it is nathan right i am not calling you the wrong name over no nathan is fine good it is either nathan or participant too mister participant too that is nice okay nice basically what i am going to have to talk to you about today is component design and it has been brought to my attention that we may be somewhat limited as to what we can do because of what our manufacturer offers so basically what i am going to be doing is talking to you about that components of remote control ok we have already kind of gone over this but we are going to have to get into more detail and probably have to reach some conclusions sometime soon energy source our manufacturer offers a variety of energy sources your standard battery solar cells our manufacturer did not say anything about lithium so we might have to look if we do go that route we might have to look elsewhere and also there is a kinetic energy possibility basically it is like the idea of moving the remote would create enough energy to keep it running so that is one possibility but i do not know whether that would be powerful enough to illuminate a touchscreen so we will have to look into that the case we have a few options plastic rubber or wood and then as far as the way it is shaped we can do standard boring flat which we probably do not want to do curved or very sexy double curved what kind of thickness are we looking at i imagine that we could specify i do not see any reason to go outside of the convention of 3 or 4 millimeters okay very good the buttons there are multiple skull buttons available for a manufacturer but to use those we would have to use more chips and that would cost us more and if we do go with rubber double curved case we will have to use rubber push buttons because the other buttons are not compatible with that and just a little note there touchscreen equals mini chips which equals mini euro right one thing that i noticed is that most remotes operate on a on the infrared part of the spectrum so you notice when you push a button on the remote you can not see anything coming out of it but in fact there is light coming out of the remote and the television can detect that and if you were to record if you were to make a video recording you could actually see the light one thing that i thought might be interesting was to use visible light coming out of the remote just kind of as a fun gimmick so you could actually see something coming out of the remote when you pushed it of course it would have to be a part of the spectrum that would not damage the human eye maybe is there an option that we could have that off or on so a person could select like yeah i am sure that we could do that yeah i like the idea it is a good idea yeah just as a fun gimmick just set it is part a little bit then onto the circuit board that we are going to use also known as the chip we really do not have any way around the ta 11 835 findings okay we are very limited by what our current manufacturers can offer my question to all of you is should we look to other manufacturers or just make to do with what we have available interesting question it is a bit of a challenge question well i would say shop around but with our time constraints is that really a feasible option right that is my concern too if we do go to the lithium battery routes then we will have to go outside current manufacturer my personal preference is i will just throw my cards on the table i think we should probably go to solar battery route just to kind of keep with the environmentally friendly theme that we have going on i like the idea of the visible light signaling is something to set us apart and i was thinking about i was thinking of ways that we could produce the remote in a variety of different case materials to suit different tastes so we are not so confluence find by one style and say some you know say the one if we just go with one and it does not go over well then we are in a bad situation right can we do marketing piloting too try to see what kind of before we launch can we see how they received it is an option actually there is i have got some research already on like what we are looking at and trends in casing right now which actually might even come into play beforehand okay perfect okay perfect okay perfect decide for now great thank you very much yeah yeah it is perfect so i guess that makes sense for you to take it from here i guess so because i found some interesting things fascinating compelling you i know what a teeter right right so current market trends screen basically i was looking at what is going on in the remote control market right now and what is going on in other design fields to see sort of what is what is trendy what is new what is happening remote control right now basically everybody says they want newer fancier more exciting they are sick of this boring normal functional that we need innovative design options and it needs to be an easy user interface the challenge is that current trends right now across the board in fashion in furniture in technology is a very organic vegetable kind of thing now i am not saying we should have you know tomato shaped remote controls or anything but i think it is possible maybe to use natural colors like if wood is an option that whole organic sleek clean line thing maybe something we can look into different skin options or if we can not afford this touch plate thing or touch face screen interface maybe having the images be specific like you could choose your menu bullets to be different not the example i would choose but you know what i mean to sort of and apparently the feel of the next couple of years is spongy not something i have come up with a definite restaurant though if we can get around to getting piloting i thought maybe a casing option like a not like a skin but like a holder almost if you could do like leather options or wood options or something i should have mentioned this as far as the rubber that we can use we can use a rubber as part of the case it has a consistency of those stress balls might be an interesting way to go slick yeah so something to sit on for now so overall i think we should stick with what we are finding everybody is looking for easy to use technologically innovative and this fancy new i think perhaps the double curve thing and maybe this rubber option is our best way to go for right now interface 0 the interface graphics for the air well but then if the touchscreen thing is not going to work out for us that is really non issue i like the idea of rubber too because it tends to be associated with being durable something that you can drop and it does not matter you go to so many houses these days and you see broken remote controls true taped with duct tape very much so you would have that problem we could have a duct tape casing i could i think that goes against the whole fancy something in the line but worth shot i could go to the granola crowd 0 great yeah that is what i know great thanks for that sarah no problem ron computer is adjusted one moment please interface concept by your faithful user interface design so user interface guys is basically aspects of a computer system that we can see or here or otherwise perceive commands and mechanisms that basically user uses to control the operating system here is a series of different remote controls that are out on the market today i think we are definitely trying to get away from this kind of a look so the following are a bunch of different interface concepts voice recognition we actually have some new information from our research design team get to that in a moment so current voice recognition starts up to about 80 speech samples and basically record your own verbal labels and connect them to the remote control now our design team research team has been able to set up a system in which you can teach the remote control voice recognition system to respond to you with standard responses like you could say good morning remote control and it will say in a sexy female voice good morning joe in fact we already have this for a coffee maker line a lot of single people on the on the remote control research team at here another concept is what apple has come up with the spinning wheel with lc display like on the ipods which i am sure most of you know about then we have this scroll button with integrated push button kind of like a modern loss a bit bulky a bit crazy i do not think that is what we are necessarily going for and some special components ideas like blocking having the ability to block channels for your children and dedicated buttons for commonly used channels and even ideas like secured or hidden programming but again if we go with touch i mean i do not think that is a big issue and this is kind of the big daddy of remote the jumbo universal remote control is almost impossible to misplace yeah i can see again probably not what we are going for so i mean my idea is here and kind of where i think we are heading is something slightly larger than a regular ipod with a hard plastic casing although i think some of the suggestions we have come up with are definitely very good ideas changeable casings our design team was possibly talking about including one extra faceplate with a package to kind of set the idea that you can change it and you can try changing and kind of get used to thinking about maybe buying another one which can add value to our bottom line touch screen edge face possibly having go to buttons being stuck into the system so those do not move away from the screen screen the important ones like power volume and jump between channels and of course our voice command system which i have talked a little bit about already and the use of recognizable colors in shave state recognition of the features that are around so red for power arrows for different volume ups and downs and channels ups and downs and whatnot and perhaps you were adding in some stupid little jokes with the voice recognition idea like for instance my toasty maker that i got from my bank has jokes when it is ready nice great and that is about it great and that is about it great wonderful ron cool a lot of good ideas good facts to have that is what they need it is like a little dongle it just sticks up this further so you do not have to stand up every time yeah my kingdom right so good to know all that stuff thanks guys now we kind of have to come to some decisions i figure we can just go down the line and all 3 of us can have a chat about it based on what nathan presented as far as the the i figure we can just go down the line i am going to various costs and benefits i think i do not know what do you guys think about the touch screen at this point i think it is our most marketable feature just because it is so new and it is something that is showing up in other places okay but can we really afford it because it looks like that would be a really main cost source then right my estimate is that in order to incorporate touch screen technology it is going to cost those upwards of $1750 it is pretty easy to do yeah that is just an estimate that well you guys are always the dampers on these you are industrial designer i know and our goal was to be under $1250 or we have to be under $1250 well i thought there was some flexibility with that okay there is it is just it is a it is a question of and how much does that mean we are going to have to increase the price to make money from 1250 if we want to get a 100% profit margin that would mean selling it for 25 if you multiply 1750 by 2 that is 35 right so where do you guys come off with these numbers it is just at the top of my head it is pending for their emails from the board well i think that is what people would pay for i mean if you are going to pay for an expensive high class remote you are going to expect to do something that is true i mean it would be in a class of it joan yeah and that is to be fair the percent of the market we are not going for mass you know mass sales anyway we are going to make i mean we are not talking about selling 8 zillion of these things just could not not for €25 so we could probably maybe shrink the profit margin rather than selling them for 25 sell them for 30 but that is something we can have finance deal with i say that we provisionally go with the touch screen what was your thought of the matter on i am thinking that is definitely a good idea and i also think that we could probably come up with some sort of a cheaper means to go about this kind of production my team my team on the 3rd floor suggested them to them well and we can look into this other manufacturing option you can get them somewhere else cheaper it is true we could initially go with what we have and if we can find the shipping we could have this very simple touchscreen you know there is always the opportunity if it is going to be about the size of the ipod or whatever yeah i guess we can play around a fit of it all right let us say that okay so the touch screen will be our main selling point here i mean i think that we really have 2 main selling points i think that our casing and the voice recognition i mean really this is pretty bells and whistles kind of remote the voice rec thing i mean if we are looking at bottom line now we are looking at upping the cost of 17 to get the touch screen on i think we might have to drop the voice record i think we would have to decide between them definitely yeah to be honest we have the case we have the design in house i mean we have come up with this up with this we are using it for coffee machines already i can pass you on that email from my guy and guy down the hall sounds good what do you think on anything about the voice rack i think if we do both obviously production costs are going to go way up but it does put it into to become the rolls royce of remote controls basically pretty much very nice i mean we have to reflect back on what our market research did say right and they said they wanted voice recognition of course maybe they had not thought of this whole touchscreen option but definitely we know the market is there for hoax recognition so to say we have the technology and we are not going to use it even though we know it will sell is a call i do not think i can give the eyes up like really i can not go in and say no we are going to just ignore everything we know thing we know yeah does having both really up our costs i can not see how it would not i mean there is you know the old aphorism you can have it fast you can have it cheap you can have it quality pick 2 of 3 you know you can not have all 3 yeah because you are just an up being a number of chips that you need to deal with each different function well if we are going to pick between all right so we have to pick between one of the 2 otherwise yeah it just becomes cost prohibitive which do we suspect we should hold on to well we already have research backing voice recognition as you know fiscally solvent but i personally would tend to another direction but if that is what is going to sell i think that is what we need to go with and maybe we can table this touchscreen for our next model i would have to side with that i think the voice recognition is simpler we already have all the technology in house it is ready to go it is packaged what does the cost look like juan is it cheaper to do the vr to do the touchscreen nathan well it is just off the top of my head keep in mind but i think the voice recognition would they are both they are both going to push the cost up but since we already have the technology in house for the voice recognition we are not going to have to do as much design work and sometimes design work is what pushed the cost up right if you know what i mean right i definitely have to agree with that last and we are still not then we do not have to deal with this battery issue nearly as much either we can stick with what we have already got in a lot of other ways too okay so i am getting all right so more or less you guys think that of the 2 of them the voice recognition will be better i think it is our lower risk option which for right now we can have it on the market sooner which is all and all our best option okay sorted we will omit the touchscreen in favor of voice recognition so and when are we going to have basic prototypes coming up next that is you guys the next step right yeah well we will sort out what it what what else we are going to talk about more of the prototype but yeah that is our next step are we going to talk now about the materials that we are going to use for the case we will just run through it yeah okay you discussed either a lithium or a solar power would the solar power be enough to fuel a voice recognition of this kinesthetic one would that be enough to fuel a voice recognition remote control the solar power definitely would be but i think just to keep people from getting annoyed because sometimes solar power fails there is nowhere around that we should install a small backup battery just to cover those moments when for whatever reason the remote has not been exposed to well people with like the tv in their basement like we can not guarantee sunlight everywhere so having a secondary source is probably it works about the same as a solar powered calculator and you know how those do not really require that much light true obviously a little more light than a calculator but we are not talking about a lot of light it does not have to be out taking a sunbath through our stay or anything okay what do you think rob i am willing to agree with everything that has been said okay i have to say though that another idea has come up in my head if we are really not handling the remote control to a great extent you could possibly get away from the idea of having a handheld remote control and maybe kind of have a round remote control that kind of looks like a paperweight or something like that kind of a sleek little neat thing that sits on your table or something interesting just a thought why moving away from handheld why it is the well if you do not need to pick it up it could kind of be a selling point it has got voice recognition it can be technically anywhere in your room and still do its job do you think people that buy remote are they always going to want to use the voice recognition it is just something that they do sometimes true and probably i think we are banging on selling it to more than just voice recognition people like we want it to work fundamentally we have to have button on it too as well right but that is no that is no bother i mean if you look at the catalog from places like with sharper image or whatever you know they might have or like who is it apple makes these really pretentious speakers with the subwoofers you know like clear and glass and you know they have got the little pyramidal type of speakers i mean why not have a little rounded kind of thing it could still have the basic buttons on it because we are going for basic functionality primarily as well and maybe a menu button so forth you know use a channel button to scroll through the menu if they want to record programs or whatever you know i think you are on to something because we need to escape the traditional shape of remote maybe something that looks nice on a table would be good even though and handheld at the same time i think it is all about following apple is lead a lot of the airport portal you know like that little pod looking thing yeah exactly yeah i mean and i am a nice although we do as i am recalling that she mentioned we need to get away from the surgical white kind of brushed a little bit of thing and get back to it but you could have a very tasteful wood colored or earth tone kind of terracotta bowl or something still i mean yeah along those lines yeah i like that i like that idea a lot let us see what we can do as far as that goes okay and the material like the plastics and so forth we were discussing that being a using like a rubber kind of softer feel you know if you feel the tip on this pen is a bit gives just a bit you know something where it is a more advanced form of plastic that has some kind of a tactile response to it right just kind of the squishy feel yeah which is the next big thing so that is not going to hurt us either okay yeah let us see if you can do a squishy non remote control looking remote control but to be fair yeah i mean you could just literally put it on the coffee table next to the telly and say volume up i like it i like the idea that is good and we have sort of discussed costs i guess that is going to be a thing if we run a bit over budget then it might be okay okay sorry about the lack of information costs i just have not been provided information by manufacturers we will have more of an idea with the prototype we will have more of an idea later on and we will just yeah go from there so we have revisited the touch screen and more or less ruled that out i think so we are more or less can we are more or less in agreement that we want to have a a simple kind of function you know not too complex right well when the majority of people are only using the most primary functions on a daily basis although i am not saying we should completely rule out major functions they should be secondary at least if not functionally then visually like those should not be right like maybe have many of things if we are not going to touch screen route then we can just incorporate maybe something that folds out what you often see on these kinds of remotes is the most basic functions up here and it is something that slides down to reveal the more complicated things well do you want to consider like an ipod screen which is not a touchscreen but you are still scrolling through menu options i think then we are hitting our cost issue again and we have also got the thing of if we are going to have a non remote looking remote how do we yeah fair enough but no i mean we could do a slide or a compartment you know like if it is a little vaguely avoidal type of thing it would be easy to have a compartment in there or you know a series of you know 3 or 4 buttons with a menu button and then a side and down type of thing like on a dvd player you know you see the modern dvd players will just have a menu button on the side and then 4 buttons around them and you can just kind of maneuver through the menu like that so are we going to we need to figure out what kind of buttons we are going to use are we going to use scroll buttons rubber buttons well it seems like i do not know it seems to me that we could just do the stick with the rubber because we are probably going to be using some kind of rubber for the outside case we might as well stick with that great i think to a certain extent we have to stick with a little bit traditional in terms of the buttons and then make our unique future our casing and what that and our voice command well and those basic just like 4 directions that can use as menu or channel and volume or however you want to do it are really versatile and everybody is already got them to some extent on remote they already own so it is not like we are dealing with everybody relearning things because that is not something anybody is going to want to buy new 4 right okay we have already kind of covered this as well seems to be selling and we are more or less agree that we want to target this youth market especially now with 18 to 35 year olds being such a large quantity of the population particularly in technological fields so it is exactly overheaded okay yeah all right well more or less covered what we need to cover i think any final thoughts before we think about moving out of the prototype well what are we actually doing right i was just going to step on to 0 0 it was not in the way but 0 my bad sorry no no we are at it yeah okay i was just going to assign tasks in the next any other final thoughts before we go ahead and cool so have we decided that we are going to go with different style cases for different people or are we just going to go with one it is very hard thing to predict because you have different cases and that might open up your market a little bit obviously but you have just one case and it does not go over well yeah in some situations obviously having more cases also cost more well then again colors would not be so hard to do you could have a you know a kind of a natural wood color like a stained wood and i do not know olive green or something that would not be so much of a problem to incorporate into the color of the rubber i do not think and again copying imax kind of for ipod mac apple is color scheme yeah totally yeah i think that is probably a good idea okay so let us work on multiple case colors but yeah stick with the same kind of kind of yeah the same basic non remote kind of remote design cool all right so we will have the next meeting about half an hour i went to the i would like nathan i would like you to work on just the basic look and feel what can we accomplish given these parameters that we have sort of sort of out this kind of non remote remote are our broad constraints before we design a prototype and ron if you can figure out how probably best to lay out this idea of the simple design with the voice recognition built in and also this kind of drop down or on the side kind of menu options simple somehow work out how we can get this all in the same place and if you can check product evaluation within some pilots and stuff i need you guys to work together i am making a prototype using prototype building materials and also specific instructions will be sent to you by your coaches as well so that is what to start with for now is that all right that sounds good fabulous all right i guess we will just hit the bricks thanks guys cool thank you