here we go again my mouse is not working anymore 0 0 he is when i put it in is is going to beep beep beep okay 0 i got a nice little screen here over here i got like this big black border on every side okay okay i will i will fix it everybody ready yeah it is okay yeah whatever welcome at the functional design meeting again presented by maarten this is the agenda the opening we have got 3 presentations and i am going to show you some of the new projects requirements that were sent to me and we are going to make a decision on the remote control functions we have 40 minutes yes 0 well this is the the closing already so well we start off with the th the 1st presentation then i think in we have to do it in in right order okay maybe the i do not know what the right order is so well it no huh 0 that it will not does not maybe we should start with the the technical functions okay how can i get this on the whiteboard yeah well it is you dumped the file in the in the sh in the project document folder in project okay i have done that you have already done that no can that open yes well let us close this one we will just open a new one open it there well yes 0 new thing 0 yeah i have to say something due to some technical problems i have not digitized the last the meeting minutes but i will make sure that happens next time okay about the get and i will get this one in digital form too kay we are going to talk about working design the method of the remote control is electrical energy it activates a chip in the remote it is an electrical circuit which compose messages in the form of infrared signals to control the television it is a nowadays very known a known technology the known technology can make a cost very low it is a wild a wide sale of remote controls in the world and and the components are very very cheap diodes bat batteries and led lights they are needed and they are everywhere available again it is a fair price it is a common technology like i told the circuit board it is the most important part of the remote control we can use for that fiberglass with copper wires it is it is can be made as fast as printing paper it is it is all very okay yeah they are making it all the time okay and it is not very specialized technology i have not come to here but i have got some images of remote controls they were not very trendy or just just a remote control like everyone knows so i do not know why i should put it here okay but it is the technical side of the remote control yes but i have not made it because of the time 0 okay but well we will we will have to skip that part then what okay but you do not think it is a problem to design the technical part of the remote control no it is going to be easy yes okay but nothing restricted for user interface yeah with technical no it is it is just a part of a known technology yeah m i do not know okay kay remote control is nothing special nowadays r regardless of what type of functions we want to implement okay does not really matter but i kind of i do not think so because of the all the televisions there are a few maybe a couple of televisions with the new functions okay yes yeah okay okay but is it useful to put them on a on a standard remote well we will see we will see later on well the technical functions well i do not know if you got the same pictures as i got but i got these 2 no no and i think they are we have to focus on the one hand the expert view or the novice user th i think it is it is very much depending on the user requirements i do not s know who is doing t well will there be some user requirements later on yeah but it i think that is very important to watch what kind of functions there we want to put in a remote control the ones i i have received from the account manager yeah well we will keep this in mind and then discuss it later on yeah well y we can put functions in it when yeah when we get the user requirements and we can update it huh okay but this real this big d distinction between this type of remote we should we should choose one we should not compromise but really choose for expert viewer or novice v yeah yes i agree yeah well what that is what you want trying to say well yeah w if you want try a a a huge market if you want to reach a huge market like elderly people and we have to choose for novice user okay okay but i do not know it is it is really depending on how how how far the the the remote controls are already in n in use yeah well some of these yeah well some of that will yeah but i but it will be more clear when we come to the u some of the new requirements yeah probably yeah yes so well there are l at least basic functions like just th the channels one till 9 on and off switch which must be clear with a red button or something like that most standard have volume of course and a mute function and of course the next and previous channel i think that is just basic what we need and from that on we can user requirements what we need more yeah i just i thought joost was looking at the trendy the trends in the markets yes and i do not know if there are any if you put more functions more buttons maybe it is com becoming less trendy or something like that i have not really found a conclusion like that m you can just you can k you can keep it in mind that yeah i do not know i th i thought the the with less buttons you can make a more trendier yeah more trendier design i think design i think sounds interesting yeah well that is all i have to say i think okay yeah that was it alright well then the marketing expert can tell us something about the current market yes yeah it is alright alright i have done some research for functional requirements yes the working method there were 100 w h 100 people how do you say f watched using remote controls in the usability lab and they also filled out a questionnaire with a few questions i have lined them up here ask whether common remote control looks good or not about willingness to spend money on remote control about zapping behavior and and stuff like that i have found some interesting things we do we do got a market 3 out of 4 people claim m to find remote controls ugly so if we make a trendy design we sure have 70 fi 75% of the market which you can reach 3 out of 4 users zaps a lot as i quoted here from the results zap buttons are used 168 times per hour that is quite a lot relevant options are of course power buttons although only used once per hour channel selection volume and buttons for text and the more yeah other functions like audio settings video settings sound settings are not said to be very important and very much used furthermore 50% says they only use 10% of the buttons on a remote control that does not say we got we can leave 90% off but it sure says we should not make it too complicated 50% also claims to have lost a remote control very often in the room and an important thing here the most important customers which is over 70% of our market is in the age range of 36 to 65 years old and elderly people our market are less interested in nice features but more willingly to spend more money on remote controls so what i was thinking 0 wrong side we should not implement too much features on on our remote control because elderly people will get th lost group features for a higher usability what i was claiming in the previous meeting all the settings about audio settings video settings and channel settings which are not very often used we could group them on one button and make them accessible in one menu button or whatever because they are used very rarely and well it there are a lot of options there so we can really make yeah how do you say we can spare at buttons over there okay and if you want to implement v c r and d v d options group them in the button not too yeah small buttons so they will not be very how do you say visually presents yes will not be very present thank you and a trendy look well although 70% of the market is consists of elderly people who do not really care for trendy looks or whatever i guess it can do no harm to make it trendy for the other 30% that was kind of what i found okay okay okay well then we i am going to show you some of the new project requirements and then we going to discuss on what features we find important yes well some of the new requirements make some of your findings quite irrelevant i think because s decided to put they have decide to put 2 additional requirements forward well now i see 4 2 that is kinda strange well they say tele teletext becomes outdated since the popularity of the internet well i think that may be so but well we can not just leave the teletext button off well no i agree i agree it is impossible i think no way so the compromise we could make is just to make one teletext button you know like on and off and do not make a lot of special put a lot of special features on it to make it transparent or you know not too much no it is just you want you want to be able to make use of teletext but not to play with it that much yeah so we have to think of that the remote control should only be used for television otherwise the project becomes more complex which endangers the time t t ma the time to market so maybe we should leave all d v d and v c r related features off completely yeah okay i do not know i think that that is what they are trying to say our current customers are within the age group of 40 plus new products should reach a new market with customers that are younger than 40 so you talked about the elderly who were willing to spend more on a remote control and who were interested but well they are not relevant because we are aiming at a younger i do not really agree actually to be honest it is a very small market which we will approach then if we want to reach customers younger than 40 it is only like 30% of the total market yeah but it is it is is a dif it is a fact that the th th that bigger market you are talking about we already cover that mayb yeah our company already sells remote control to the older people but we we also want you know a new customer group that is the one we have not covered yet so i think that is what the problem is okay we have not got remote controls for well i think yeah maybe maybe we can compromise a little bit yeah i think so maybe if it is no no but i think we have to just keep in mind what the older age group wants not too much then bu alright so maybe we can make a remote control that is primarily interesting for the younger group but is not that bad for an older person either yes our corporate image sh should stay recognizable in our products our product is corporate color and slogan must be implemented in the new design okay something else nice to know but what is our slogan sorry yeah you will have to look that up the slogan yeah i will have a look we put the fashion in electronics i think it is something about the 0 okay puts fashion in electronics i thought it w might be let us make things better or something but sense simplicity sense and simplicity okay well let us go back to the the agenda so we have now had to the 3 presentations we know about the new project requirements that means we can well d yeah discuss on the remote control functions well if i can make a start i think it is becoming more clear what kind of remote control it is going to be and i already talked about the maybe you have a f familiar with the rem remote control that has the the can opener underneath it i think we are we are looking for some yeah we we are looking for a really simple remote control with only basic t v functions y well that yeah well to be honest if our aim group is till 40 not older than 40 maybe that is not very yeah we do not really need to have a simple remote control yeah yeah i think we can implement more functions then because basically the younger people are more able to adapt to new technology and therefore will be a more yeah but wha yeah yeah m yeah that is why well a lot of the use the requirements the the account manager sent me but i think they are are c are contradicting each other because they want a simpler design yes and no other s functions than just t v but they s do aim at a younger well ma yeah but you sai you said that that a lot of functions are not used yeah so why should j we put this function in well i think i think more i think people younger people are more looking for just a trendy look than more functions but i think you we can make some discuss distinctions in what kin in the know th th in functions you have y well you have different kind of equipment in your room like a t t v and a d v d player yes you can know you you can make very d you can put very detailed functions regarding the t v set on your remote control with the with the you know audio settings and v screen settings we do not want that i think that was that became clear we do not want but w maybe we should put some func i know that the younger people will most likely have a d v d player they want to you know they want to yeah control yeah but you said yeah d yeah but th the functions are not in the remote control we are making control remotely no yeah th th the user requirements of the the the new project requirements told us not to but maybe w yeah it is n yeah yeah i think we maybe should yeah well we should put some functions for other maybe for other equipment on it but just the basic functions maybe like rewind and wind or n what d what do you guys think but you can put them under the same button not much more than that yep yeah if as far as possible or we can u u we could put em behind the flip flap or whatever so t but what do you think do th should we implement features that or functions that to control other devices no no you do not think so no new requirements say no yeah the new requirements say so so but you can put a play and stop and and rewind well yeah maybe it is maybe there there there is something th m most of the time these functions do not support the particular device as well as their their own remote control yeah but you know a lot of d v d players have some tricky settings with yes but we y yes i i if it is too simple th they will not use the remote control they use their own th th with lot more functions yep exactly that is that is wha but but for for example v c r that is better example in this case i think on a remote control for television you do not need to be able to program the v c r to start recording at 3 p m or whatever no no you do not no no you do not need it no no huh exactly no no just play stop rewind and fast forward okay but we have to think w we have to think d v d i th i guess yeah i know but so but from my experience it is kinda a lot of d v d players you know like forwarding goes differently you get 2 speed or 8 speed or 16 speed yeah it is c sometimes a bit difficult maybe if we just leave the d v d functional m well i was thinking about putting it in but concerning the project requirements and what you just said i think we m should focus on the t v then yes yeah but just keep it simple and look more at th and and it is just an a complimentary remote and not a universal one if you want to keep it simple you can make a universal remote no it is only for television okay so yes but there are there are it is just a s it it should be something that is like a gadget on your coffee table and it is just for when you you you jump on the couch you pick up the the the nice remote the simple one just to put on the television nothing more yeah yeah yeah nothing more okay exactly alright but what televis but how wi how will you be able to handle a whole market there are a dozen of dozens of of remote controls that have yeah we we will make w this one trendy yeah the user interface is easy and simple well we we will come to that but ju 1st on the on the functions so we should put zap buttons on it also numbers to to go to the specific channels and the basic yeah basic functions yeah yes definitely yeah it is too much integrated in the other okay a t a teletext button should be there but just one big teletext button on and off yeah probably yeah and maybe 2 or 3 other options but not nothing more than that i think stop function is very useful if you have a a page which consists of more pages and you are not a very quick reader 0 okay then i think it is very irritating if the next page shows up but yeah but i think that becomes too difficult it is not a very common function and people will have to read up on their remote then well i use it very regularly the action i re i use it quite often yeah yeah but maybe you s yeah yeah maybe y you do but i have never heard of it in the 1st place will you look and we have to well t yeah and t and teletext is becoming outdated look at the market we just want to see what programs are on and what time it is probably yeah i do not know i think that that is kin getting too complex for our remote well i do not know what you th guys think might be might be yeah i it is sunday i always use it for the yeah for the soccer yeah but do you like to have a such a s stop button or do you think it i think it is a kind of very rare and special function well when you when you look for example a couple of weeks ago i looked at the for the flights and there are a lot of flights in one page so if if th yeah okay it goes yeah but that is kind of stuff we should do on the internet right now that is why it was said in the in the use in the r new requirements yes but you could put yeah but on the z on the zap buttons you can put it to to access all the same pages if you have 7 pages you can go up and down well yeah lots of new televisions can store pages you know and then you can just skip manually through them using i think we should just put one teletext button on it yes true then we meet the new requirements we also meet the other thin y you sh you just re we have to choose for the the simple design i guess a simple yeah okay well what functions do we have to decide on or do we i dunno if we have t stif specifically name all the functions we n we want we have the zap and the volume should we do m make them very big the the the zap button d d i think the +and the minus button should be quite present yep yes th that is that is that is considered to be trendy also but trendy yeah i do not know or maybe you should place them on a in a special way maybe we can make a kind of a joystick yeah something or somethin special way to to zap through the it has to s it has to be yeah and quick original you have to use it very quickly it was yep if you grab the remote your hands should be on top of the plus true yeah and it the buttons should make it possible to to zap through your channels in a rapid at a rapid pace yes 0 what should we decide on then i think in a in a case of this simple remote control but yeah the technical aspects which were not worked out already but it w should not be a problem then no it is 0 just signals and the television d does the rest yep maybe no okay but we do not have to when we do not want to control other devices i think it makes it even more simple no maybe we the batteries maybe if you use large batteries or small batter batteries the most standard batteries i think i think that we should use d yeah i think double a yeah not not the b the watch kind th the most well it has to be simple and i wi yep yeah the most ordinary batteries which are most likely to be found somewhere in the house you know okay yep 0 how much time do we ha we have left i think about 20 minutes m m m more than 30 minutes 1020 minutes but i in a way we have to be special well these these should not early break yeah yeah okay but that is that is do you have you have you think about tha thought about that how we can what the extra touch can be maybe th m do you suggest design or the shape or some gadget f f kind of feature or well it was something about how we lose them maybe it should be a remote control when you you clap you hands it makes some noise or some gadget kind of thing i think that is n that is more for a for an age range or 10 to 12 or whatever to find him yeah that is maybe yeah i do not know i do not know nah a lot of people like to have such kind kind of kind of gay kind of things it w it w should be like a birthday present or something that you give someone and it is i has something nice yeah yeah that is good one yep yeah or maybe it w should have a big light that can flash or something on it or maybe it should or an or the like the the can opener maybe it contains some feature that you do not normally link to a remote control i think it is very impor because we are going to make such a basic remote control we have to do something to make it special yeah it is going to cost €25 ye i think the can opener i is a brilliant idea actually because television and beer is not a rare combination yeah but the well it is already been done yeah but that is yeah nah yeah that is true but and i think it is going to be very it has to be sturdy or something so maybe with with bouncing pads so that you can just throw it on the floor or something yes it has to be used something special and you really it has to yeah yep you know y not s people when they buy it they have to think well this one lasts for a long time we are really going to use them not some thing you you throw away next week you know no that is true so maybe that is i i think that is when when we decide on these type of functions know basic functions it is very important to find something like this so there is a very important task for you and maybe we can all think about it be original yeah also for you maybe when t you it is very nice when you can be entra when you can be trendy and and and al as in a friend use friendly as well you know and use friendly yeah so big buttons flashy design and maybe some kind of gadget kind of thing yeah yeah must brain storm yeah a swapable front or whatever huh yeah or just different colors would be i do not know if people also want to spend more money on fronts for their remote control well for the remote control it could be be yeah you never know but why not yeah more money for us but it and i think we have to make it quite big yeah quite big yes definitely definitely yeah you think yeah people that is to be a formed for your hand so and and also because it is expensive if you want it to be something you know it is ha does not have much functions want to be you do not want to get it l make it yes it it it should be f be visible nearly anywhere in the room as i as i said during my presentation 50% 0 and shou and should ni look nice when you put it on a table i i think you m might want to put it yeah that it it it it stands up a standard or something yeah yeah you have to put it on its so it is like a vase or something you put on a table a face or yeah yeah no no put stuff inside it yeah more like a joystick then but it is like like a statue or something yeah yeah i see what you mean yep it is like you have 4 phones yeah yeah but yeah but you also can put it somewhere near the window in something like that if you do that but i do not know if that is possible within the production cost of €125 that it is it is fashionable i i do not i in in the base we could like make a button and if you push it the remote control itself s makes noise 0 yeah that is probably stupid but as i found here 50% was it 50 but that is that is fun for the 1st time and then the 2nd 50% 50% often loses remote control yeah but but when you when it gets lost how can you press the button to make it no of the base the the the the the the the thing you put it in 0 okay on the television 0 like this that is kind of nice if an a button in in that or you can and then also you do not even need batteries because you can make it chargeable a char chargeable yeah you can ma make rechargeable one yeah yeah yeah yeah that w yeah but yeah the pro no well i think that it might be t p well nee but we do not yeah why not why not maybe you but we do not know much about production cost but when you you can imagine that when you spend €25 on a remote control and it is a basic remote control with recharger then the then the money there must be money to spend on that kind of saint you know rechargeable units it should only cost €125 of course aye yeah but we would d ma we would do it in taiwan and so it is not going to be that expen production yeah okay it should be possible i i think it is a great idea i think it is a good idea yeah s some kind of be i have never seen that before and you make it be you see it with the mo the mouses nowadays to make a base or something yes yes definitely yeah yes but is that handy well i well it is really ch you can recharge it so you ha never have the battery problem it is it is it is it is that is one and you can always find your remote control up but but remote controls remote controls nowadays can can last 2 years 3 years with with t 2 batteries it is not the purpose to be handy it is okay well maybe yeah you could when that is when it is too costly you could probably skip the recharger and then you but you will you do need also an also you would need a battery in the the base unit as well you know does it makes it kinda yes well y you you could connect that to 200 to 20 volts of course or yeah yeah i do not know okay yeah but that is not it is ugly i think yeah yeah but then it is very easy to make it also a rechargeab i do not think that is going to cost much to make it also a recharge function in it no on the other hand if you do not do it we can also make a nice bay i mean it looks trendy and still still put a bleep function in it but i think the bay is definitely yeah i think it is a good idea and make it you know we we well we it is it is not a t a most costly remote control we can save on the on the functions we just put some simple button in make it big and sturdy nothing more and just make s sure there is some noise that it can make or probably some kind of cheap light thing around it or that it that it lights up it is also nice sure why not yep and if you put it away i think it is w we have to we that is it is not a easy market yeah yeah we have to something special yeah and for €25 people want something remote c special from your mote control true yeah and we can not deliver that in r with regards to the functions because we are not going to put definitely with eye candy ear candy whatever yeah yeah definitely and then when make it you know nice looking shape and this and then you also you got the stand up thing yeah i think i think it is a good idea yeah yeah it must be must be a gadget to have yeah definitely yeah 0 if it let us well we will see what is possible concerning the the costs and if it is possible we will do that yeah and we even try to save up on other stuff to make sure we can do such a thing and the 1st thing we the most likable thing to to n to skip is then probably the recharge function or something if that is too expensive we will not do that yeah we c but it would be nice it would be nice yes it is the idea i know that batteries last long nowadays and and what people just think about well i will never have to buy any r batteries again so y b because it is very annoying when your battery is empty and you know then when you have not batteries around and probably for 2 weeks your remo i have experienced that that most televisions break down before the battery pack is empty so yes yeah okay so easy functions well we will we will i think we will work that out zapping numbers on it bi or just give a beep when the battery is out or down yeah why not yeah but it is also annoying cause as long as it stays as it ke keeps working you are not very motivated to do something about it yeah true then it beeps all the time and no that is true you do not want to have ever have those problems and you will not have if if you have the rechargeable and you do not have to use the unit you can also put it on the side if people do not like it i i in the in the ma yeah but it w i mean why not but you pay for it if if they pay for it because they think 0 that is a great idea i am going to use it and when it you know when time goes by and they think well i will never put him in the recharger i think last long enough then they put it on side and they can use it now and then then when they look get m i i i know for sure that everybody who buys this remote control within a couple of months of they will be in the situation that they they are seeking for the remote control they want to see something quick and just push the button and th i think it is brilliant yeah bleep bleep bleep 0 there it is yeah yeah i have never it is so simple but i have never seen it yeah yeah no and you can leave it just there nearly m maybe we should really do this yeah yeah okay now well how much time have we got left these clocks are not synched yes 0 now i have put well it is 20 p okay so we have 10 minutes or something yeah i will something like that yeah yeah but we are we are done 15 minutes i think we have decided on the functions well there is some 0 there is a closing sheet we have lunch break and then we have 30 minutes of individual work 0 0 okay i will make sure i will i had some problems with the digitizing the the 1st minutes the the s the next minutes will not be a problem but i will try to make sure the 1st one will be in the folder too but maybe it will not work but you will see we will see i think these are more important than the 1st ones so can you make an a part of f folder for the minutes maybe that not not everything in 11 folder maarten 5 minutes 05 minutes yeah because i i d i did the 1st minutes i did were were were a bit scratchy you know then i did a s 2nd one with a nicer layout which i could know use for the other ones well but i d think i forgot to do put done under the 1st one and when you go write a 2nd it is get it is not working when you try to write 2nd paper or something yeah maybe no that is true yeah and then you you had to overwrite it or someth i do not know becau i d it was not my pen should we by the way draw this kind of looks you like on our nice whiteboard a little idea of yeah of the shape or the sh yeah probably it would be nice i dunno has anyone got a little bit detailed ideas about the shape do you get an idea of the shape i do not for one maybe like this pen a bit bigger i guess but no bigger a little bit bigger yeah but the shape is nice it is something different and we want we want that it has to feel nice in your hand well i i i have to say i have this can opening remote control in my head most of all yeah or i think some maybe we should no that will be too costly 0 look look at the pictures we shou we could also that was a would also be an idea but i do not think it i do not know if it exists already you should like make alessi or something design it okay yeah that would also be nice but that is going to then you c then you do not yeah but €125 yeah but then you do not have t yeah it that is not something i that is in the production cost a one it is a one time you know s was it is a single cost yeah yeah m but but then you can nah i do not thin i think that it would be more expensive because i have bought the alessi stuff more often and even small pencil holders or something are more expensive yeah that is true would be a nice idea though i do not know i think it has to be a r it has to have round forms or something like something like that or so or so something like that is very ergonomic and on th and then s a base unit underneath it so it is also round put it in there wire on it yeah maybe i do not know some some lights a big but well yeah flash lights at the side volume and program yeah at the side or something like that yes volume and program should be there i guess because you hands wi y your hands will be in the smaller part and some of the extra funct some of the extra functions over here yeah yeah and the numbers on top i guess numbers yeah and and lights how we are g well maybe s a ring of no no you have to maybe on the side of it maybe ro roun rounds l sorry yeah side of it along the side strip of yeah just 2 leds or something on the side maybe lights also around the volume and the p the +minus program buttons yeah yeah but i also meant the the blinking li w you know the ones that also blink when you try to locate your remote 0 okay yeah yeah well theys have to be well probably at the side you know look at the front but yeah yeah yeah exactly when you you see it from the side then it would look just like that yeah exactly and then there is yeah and then you have a strip of lights or something yeah something like that yeah okay yeah well i think it is nice for one thing maybe put something on top of it or you know like that is looks funny no i do not know no or some bump i think i think that will be too big tha too big then maybe some yeah bumper or something we will have to think about it i think we are we are done yeah yeah yes we are we can save this one alright lunch break yes i guess it is lunch time okay then i do not know half and hour i thought our next next individual round was half an hour okay 5 yeah that was what i do not know about the lunch break we will hear about it well 0
my mouse my mouse is not working anymore 0 when i put it in it is going to beep beep beep 0 i got a nice little screen here over here i got like this big black border on every side okay okay everybody ready i will fix it yeah welcome at the functional design meeting again presented by martin this is the agenda opening we have got 3 presentations and i am going to show you some of the new projects requirements that were sent to me and we are going to make a decision on the remote control functions we have 40 minutes yes 0 well this is the closing already so well we start off with the 1st presentation i think we have to do it in the right order maybe the i do not know what the right order is well that it does not maybe we should start with the technical functions okay how can i get this on the well you do not the file in the project document folder if already done that yes let us close this one we will just open a new one there 0 yeah i have to say something due to some technical problems i have not digitized the last meeting minutes but i will make sure that happens next time okay and i will get this one in digital form too okay we are going to talk about working this work in this design method of the remote control is electrical energy it activates a chip in the remote it is an electrical circuit which compose messages in the form of infrared signals to control the television it is nowadays very known known technology the known technology can make the cost very low it is a wild a wide sale of remote controls in the world and the components are very cheap diodes batteries and led lights are needed and they are everywhere available against a fair price common technology like i told the circuit board it is the most important part of the remote control we can use for that fiberglass with copper wires is it can be made as fast as printing paper it is all very very they are making it all the time it is not very specialized technology i have not come to here but i have got some images of remote controls they were not very trendy or just a remote control like everyone knows so i do not know why i should put it here okay well it is the technical side of the remote control yes but i have not made it because of the time okay well we will have to skip that part then okay but you do not think it is a problem to design the technical part of it the technical part of remote control is going to be easy yes okay nothing restricted for user interface no it is just a part of a known technology remote control is nothing special nowadays regardless of what type of functions we want to implement does not really matter i do not think so because of all televisions televisions there are a few maybe a couple of televisions with new functions but is it useful to put them on on a standard remote well we will see we will see later on well the technical functions i do not know if you got the same pictures as i got no i got these 2 and i think there we have to focus on the one hand the expert view or the novice user i think it is very much depending on the user requirements i do not know who is well there will be some user requirements later on yeah i think that is very important to what kind of functions there we want to put in the remote control well we will keep this in mind and then discuss it later on yeah we can put functions in it when we get the user requirements and we can update but there is a big distinction between this type of modes we should choose one we should not compromise but really choose for an expert view or no i agree yeah well that is what you want to try a huge market if you want to reach a huge market like all the people we have to choose for a novice user but i do not know it is it is really yeah depending on how far the the remote controls are already in well some of those yeah but it will be more clear when we come to the you of some of the new requirements yeah yes probably so well there are at least basic functions like just the channels one till 9 on and all switch which must be clear with a red button or something like that most standard volume of course and a mute function and of course the next and previous channel i think that is just basic what we need and from that on we can see it use requirements what we need more yeah i just i thought you are looking at the trendy the trends in the markets yes and i do not know if there are any if you put more functions more buttons maybe it is coming less trendy or something like that i have really found a conclusion like that keep it in mind yeah i do not know i thought the the with less buttons you can make a more trendier design yeah more trendier design i think sounds interesting yeah well that is all i would say okay yeah right well then the marketing expert can yes tell us something about the current market yeah it is all right all right i have done some research for functional requirements yes the working method there were 100 people how do you say watched using remote controls in the usability lab and they also filled out a questioner with a few questions i have lined them up here ask whether a common remote control looks good or not about willingness to spend money on remote control about sapping behavior and stuff like that i have found some interesting things we do we do got a market 3 out of 4 people claim to find remote controls ugly so if we make a trendy design we sure have 75% of the market which we we can reach 3 out of 4 users zaps a lot as i quoted here from the results zab buttons are used 168 times per hour that is quite a lot relevant options are of course power buttons although only used once per hour channel selection volume and buttons for text and the more other functions like audio settings video settings sound settings are not said to be very important and very much used furthermore 50% says they only use 10% of the buttons on a remote control that does not say we can leave 90% off but it sure says we should not make it too complicated 50% also claims to have lost remote control very often in the room and an important thing here the most important customers which is over 70% of our market is in the age range of 36 to 65 years old and elderly people our market are less interested in nice features but more willingly to spend more money on remote controls so what i was thinking 0 wrong side we should not implement too much features on on our remote control because elderly people will get last group features for a higher usability what i was claiming in the previous meeting all the settings about audio settings video settings and channel settings which are not very often used we could group them on one button and make them accessible in one menu button or whatever because they are used very rarely and well there are a lot of options there so we can really make yeah how do you say we can spare buttons over there and if you want to implement vcr and dvd options group them in the button not to yeah small buttons so they will not be very how do you say visually present yes will not be very present thank you and a trendy look well all although 70% of the market consists of elderly people who do not really care for trendy looks or whatever i guess it can do no harm to make a trendy for the other 30% that was kind of what i found okay okay well then we i am going to show you some of the new project requirements and then we are going to discuss on what features we find important some of the new requirements make some of your findings quite irrelevant i think because they have to set 2 additional requirements forward i see 4 that is kind of strange well they say teletext becomes outdated since the popularity of the interest well i think that maybe so but we can not just leave the teletext button off no i agree i agree so the compromise we could make is just to make one teletext button you know like on and off and do not make a lot of special put a lot of special features on it to make it transparent or you know it is just you want to be able to make use of teletext but not to play with it that much so we have to think of that the remote controls should only be used for the television otherwise a project becomes more complex which endangers the time to market so maybe we should leave all dvd and vcr related features off completely okay i do not know i think that that is what they are trying to say our current customers are within the age group of 40 plus new products should reach a new market with customers that are younger than 40 so you talked about the elderly we are willing to spend more on remote control and who were interested but well they are not relevant because we are aiming at a younger i do not really agree actually to be honest it is a very small market which we will approach then if we want to reach customers younger than 40 it is only like 30% of the total market yeah but it is a fact that the bigger market you are talking about we already cover that our company already sells remote control to the older people but we also want a new customer group that is the one we have not covered yet so i think that is what the problem is we have not got remote controls for maybe we can compromise a little bit yeah i think so maybe not too much then but i think we have to just keep in mind what the older age group wants and maybe we can make a remote control that is primarily interesting for the younger group but is not that bad for older person either yes our corporate image should stay recognizable in our product our product corporate color and slogan must be implemented in a new design something nice to know sorry yeah you have to look that up yeah i will have a look we think it is something about electronics 0 okay i thought it might be let us make things better or something sense and simplicity ok well let us go back to the agenda so if now had the 3 presentations we know about the new project requirements that means we can discuss under remote control functions well if i can make a start i think it is becoming more clear what kind of remote control is going to be and i already talked about maybe you are familiar with the remote control that the can opener underneath it i think we are looking for some yeah we are looking for a really simple remote control with only basic tv functions well to be honest if our aim group is till 40 not older than 40 maybe that is not very we do not really need to have a simple remote control i think we can implement more functions then because basically the younger people are more able to adapt to new technology and therefore will be able to yeah that is why a lot of the requirements the account manager send me i think they are contradicting each other because they want a simpler design and no other functions than just tv but they do aim at the younger you said that a lot of functions are not used so why should we put this function in i think younger people are more looking for just a trendy look than more functions but i think we can make some distinctions in the functions in the functions you have different kind of equipment in your room like a tv and a dvd player you can make very you can put very detailed functions regarding the tv set on your remote control with the audio settings and screen settings we do not want that i think that became clear we do not want but maybe we should put some i know that the younger people most likely have a dvd player they want to you know they want to control remotely yeah but the functions are not in the remote control we are making no yeah the user requirements of the new project requirements still is not to but maybe yeah i think we maybe should you know we should put some functions for other maybe for other equipment on it but just the basic functions maybe like on the wind and wind or what we are not much more than that the same button yeah as far as possible or we can you you we could put them behind the flip flap or whatever what do you think should we implement futures that are functions that to control other devices no you do not think so no the new requirements yeah the new crime and say so but you can put a play and stop and well maybe it is maybe there is something most of the time these functions do not support the particular device as well as their own remote control you know a lot of dvd players have some tricky settings yes if it is too simple they will not use the remote control they use their own but for example a vcr that is a better example in this case i think on a remote control for television you do not need to be able to program the vcr to start recording at 3 pm or whatever just play stop rewind and fast forward okay but we have to think dvd yeah i know but i guess so from my experience it is kind of a lot of dvd players you know like forwarding goes differently you could have 2 speed or 8 speed or 16 speeds sometimes a bit difficult maybe if we just leave the dvd function out well i was thinking about putting it in but concerning the project requirements and what you said i think we should focus on a tv then keep it simple and look more and it is just a complementary remote then not a universal one if you want to keep it simple you can make a universal remote it is only for television okay it should be something that is like a gadget on your coffee table and it is just when you jump on the couch on the couch you pick up the nice remote the simple one just to put on the television nothing more nothing more okay all right but how will you be able to handle a whole market there are a dozen of remote controls that have this one trendy it is simple we will come to that 1st on the functions so we should put zep buttons on it also number also numbers to go to the specific channels it is too much integrated okay a teletext button should be there but just one big tenetex button on and off yeah and maybe 2 or 3 other options but nothing more than that i think a stop function is very useful if you have a page which consists of more pages and you are not a very quick reader then i think it is very irritating if the next page shows up i think that becomes too difficult it is not a very common function and people who have to read up on their remote end i use it quite often yeah maybe you do but i have never heard of it in the 1st place we have to well look at the market yeah and tel xx is becoming outdated we just want to see what programs are on and what time it is probably yeah i do not know i think that is kind of getting too complex for our moment i do not know what you do you guys think yeah at sendai or sunday i always use sunday i always use it for the yeah for the sucker yeah but do you like to have such a stop button do you think it i think it is a kind of a well when you look for example a couple of weeks ago i looked at the for the flights there are a lot of flights in one page yeah but this kind of stuff we should do on the internet right now that is what we could be said in the in use in the real climate zap buttons you can put it to access all the same pages if you have 7 pages you can go up and then you can just skip manually through them using i think we just put one teletext button on it then we meet the new requirements we also meet the other thing you used we we have to choose for the simple design i guess okay what functions do we have to decide on or do we i do not know if we have to specifically name all the functions we want we have the zb button the volume should we do make them very big the z button i think the +and the minus button that is considered to be quite present yeah yeah or maybe you should place them on a special way maybe we can make a kind of a joystick yeah something or something something special way to zap through the it has to be aing quick you have to use it very quickly yeah if you grab the remotes your hands should be on top of the class the buttons should make it possible to zap through your channels at a rapid pace yes 0 what should we decide on them i think in the case of this simple remote control the test the test technical aspects which were not worked out already but it should not be a problem then no it is just signals yeah maybe and the television does the rest no okay but we do not have to when we do not want to control other devices i think it makes it even more simple maybe the batteries maybe we use large batteries or small batteries i think standard batteries i think double a yeah yeah not the watch kind of the most well it has to be simple when i the most ordinary batteries which are most likely to be found somewhere in the house yeah how much time do we have left there i think about 20 minutes but in a way we have to be special yeah yeah okay but that is this have you think about that thought about that how we can what the extra touch can be maybe just the design or the shape or some gadget kind of future there was something about how we lose them maybe it should be a remote control when you clap your hands it makes some noise or some gadget kind of thing i think that is more for an age range of 10 to 12 or whatever i do not know now a lot of people like to have such kind of gate kind of things it should be like a birthday present or something that you give someone in it has something nice yeah or maybe it should have a big light that can flash or something on it or maybe it should or like the can open it maybe it contains some future that you do not normally link to a remote control i think it is very important because we are going to make such a basic remote control we have to do something to make it special it is going to cost €25 i think the can opener is a a brilliant idea actually because television and beer is not a rare combination but and i think it is going to be very it has to be sturdy or something is maybe with bouncing pads so that you can just throw it on the floor or something it has to be something special and you really it has to do you know that people when they buy it they have to think about this one lasts for a long time we are really going to use and not some thing you throw away next week you know no that is true so maybe it is i think that is when we decide on these type of functions no basic functions 0 it is very important to find something like that so there is a very important task for you and maybe we can all think about it also for you maybe when you it is very nice when you can be and when you can be trendy and all as a friend use friendly as well you know big buttons flashy design yeah and maybe some kind of gadgets kind of thing yeah swappable front or whatever yeah or just different colors would be i do not know if people also want to spend more money on fronts for their yeah you never know why not yeah more money for us and i think we have to make it quite big quite big yes definitely definitely definitely it has to be a phone for hand also because it is expensive it wants to be something you know it does not have much fun it does not have much functions you will be yes you do not want to get it it should be visible nearly anywhere in the room as i as i said during my presentation 50% and should not look nice when you put it on a table i think you might want to put it standard yeah they did it stands up yeah you have to put it on it is so it is like a vase or something you put on a table a i do not know it is like it is like a statue or something is yeah yeah i see what it is like like you have 4 phones but you also can put it somewhere if you do that but i do not know if that is possible within the production costs of 12 and a half euros in the base we could like make a button and if you push it the remote control itself makes noise that is probably stupid but as i found here 50% was it 50% 1st time 50% often loses remote control yeah but when it gets lost how can you press the button to me no off the base the thing you put it in 0 that is kind of nice in in then also you do not even need batteries because you can make it a chargeable yeah you can make rechargeable one yeah why not yeah but yeah the not well i think it it might not whenever we do not yeah maybe you but we do not know much about production costs but when you you can imagine that when you spend €25 on a remote control and it is basically remote control and then the money there must be money to spend on that kind of rechargeable it should only cost 12 and a half euros of course yeah we make we do it in taiwan and so it is not going to be that yeah okay i think it is a great idea yeah some kind of bad i have never seen that before you make it a base you see it with the the mousers now yes yes definitely yes but is it handy well you can recharge it so you never have the battery problem that is one thing and you can always find remote controls remote controls nowadays can last 2 years 3 years with 2 batteries 0 maybe when it is too costly you could probably skip the recharge but you do need also else you would need a battery in the base unit as well you know makes well you could connect that to 220 volts of course yeah but then it is very easy to make it also recharge but i do not think that is going to cost much to make it also a recharge function in it on the other hand if you do not do it we can also make a nice bay i mean it looks trendy and still put the bleep function in it but i think the bay is definitely i think it is a good idea and make it you know we we well we it is not the most costly remote control we can save on on the functions we just put some simple button and make it big and sturdy nothing more and just makes sure there is some noise that it can make or probably some kind of cheap light thing around it or that it lies sure why not it is also nice and if you put away i think it is a well yeah we have to with it is a easy market we have to do something special yeah and for €25 people want something your most special from your remote control and we can deliver that in regard to the functions because we are not going to with eye candy ear candy whatever yeah yeah definitely and then we make it you know nice looking shape and then also you got the stand up thing i think i think it is a good idea yeah definitely yeah well if it that is well we will see what is possible concerning the costs and if it is possible we will do that yeah we even try to save up on other stuff to make sure we can do such a thing and the 1st thing we most like will think to to skip is then probably the recharge function or something if that is too expensive we will not do that but it would be nice it would be nice it is the idea i know the batteries last long nowadays and and what people just think about 0 i never have to buy any batteries again so because it is very annoying when your battery is empty and you know then when you have the batteries around in probably for 2 weeks or even those televisions break down before the battery pack is empty yes so easy functions well we will i think we will work that out stepping numbers on it or just give a beep when the batteries all down yeah why not but it is also annoying because as long as it stays it keeps working you are not very motivated to do something about it then use all the time and you do not want to ever have those problems and you will not have if you have the rechargeable and you do not have to use the unit you can also put it on the side if people do not like it why not you pay for it yeah but i mean if they pay for it because they think that is a great idea i am going to use it and when you know when time goes by and they think 0 i will never put them in a recharge i think less long enough and they put it outside and they can use it now and then and when they look i know for sure that everybody who buys this remote control within a couple of months they will be in the situation that they are seeking for their remote control they want to see something quick and they just push the button and i think it really bleep bleep 0 there it is i have never it is so simple but i have never seen it no maybe you should really do this okay now well how much time have you gone left these clocks are not synced okay so we have 10 minutes or something something like that yeah yeah but we are done i think we have decided on the functions well there is a closing sheet we have lunch break and then we have 30 minutes of individual work 0 okay i will make sure i had some problems with the digitizing the 1st minutes the next minutes will not be a problem but i will try to make sure the 1st one will be in a folder 2 but maybe it will not work but you will see i think these are more important than the 1st one so you make an a part of folder for the minutes 05 minutes because i i did the 1st minutes i did were a bit scratch you know then i did a 2nd one with a nicer lay which i could use for the other ones as well but i think i forgot to do put done under the 1st one and when you go write a 2nd it is not working when you try to write a 2nd paper or something yeah when you had to override it or so i do not know because it was not on my pen should we by the way draw on our nice whiteboard a little idea of the shape yeah i do not know has anyone got a little bit detailed ideas about the shape i do not maybe like this pen a bit bigger i guess a little bit bigger yeah but the shape is nice it is something different just to feel nice in your hand i have to say i have this can opening remote control in my head most of that or i think some maybe we should no that will be too costing we should also that would also be an idea but i do not think you i do not know if it exists already you should like make a lessee or something design it okay yeah that would also be nice but then you then you can then you know 12 and a half euros yeah but then you do not have yeah but it is not something that is in the production cause someone it is a one it is a one time you know it is a single cost yeah but then you can now i do not think i think it would be more expensive because i have bought the lessee more often and even small pencil holders or something are more expensive yeah that is true it would be a nice idea though i do not know i think it has to be has to have round forms or something like something like that or something something like that is very ergonomic and then a base unit underneath it is also round put it in there a wire on it wire on it maybe yeah i do not know some some lights a big but well the flashlight at the volume and side at side or something like that program should be there i guess because your hands will be in the smaller part some of the extra functions over here yeah and the numbers on top yeah i guess and and lights how we maybe a ring of no no you have to recharge function maybe on the side maybe around around yeah side of it just a light or something maybe lights also around the volume and the +minus program buttons yeah but i also meant the blinking light you know the ones that also blink when you try to locate your remote okay yeah yeah probably at the side you now look at the front yeah yeah exactly when you see it from the side then it would look just not like that like that yeah and then there is a strip of the lights or something okay yeah something like that yeah well i think it is nice for one thing maybe put something on top of it or you know like that looks funny i do not know or some bumping i think that will be too big that no big then bumper or something we will have to think about it i think we are we are done yeah yes we are it is lunch time okay then how long we could we leasing i do not know half an hour i thought our next individual round was half an hour yeah this was what i do not know about the lunch break well i am going to i am going to be i am going to be i am going to