i will wait until you are all hooked up 0 good grief kay okay 0 put it on in that way oops thanks okay welcome back everybody hope you have had fun after lunch yeah right this is our conceptual design meeting i think we are slightly ahead of ourselves from the last meeting i th i i think yeah yeah yeah i was getting that impression as well this is where we talk about properties materials user interface and trend watching etcetera so i think we have touched on a few things to do with that already but we will just go over it the minutes from the last time we had a couple of changes in our plans in that we could not use teletext it was not going to be a control for everything and that we had to incorporate the image of the company into it somehow we have decided on a leaving out the voice recognition we have decided on there being a flip design and a different shape from what is normal we were thinking a shell but something along those lines just a different shape from what is normal you were going to look into the rechargeable batteries yeah and we were going to think about the port and an alarm for getting it lost things like that yeah and our market was going to be young business kind of range kay okay so shall we start with the 1st presentation shall i yep yes if you feel okay we just connect up thank you there we go okay so we decided on our market and so this feedback from the marketing department is really about trend watching the methods we used to decide on current trends and so on market trends were that we did our traditional our usual market research study with a 100 subjects and the the general feedback from them is that the most im w i am sorry i am slightly tongue tied after lunch sorry project manager it is okay we decided on the most important aspect i required in a remote control device and we will come to that later so that was one of the 1st things we did also with our company being forerunners in putting fashion into technology we also looked at a fashion update using our consultants on fashion and design in paris and milan so the general findings from that was in the market trends the most important aspect for remote controls were people want a fancy look and feel rather than the the current functional look and feel of remote controls they also also want a remote control to be technologically innovative and of course as we predicted that it should be easy to use now i should point out that the 1st of those findings fancy look and feel is the most important is twice as important as the 2nd technologically innovative which is in turn twice as important as being easy to use so possibly that the feature that we put 1st is actually 3rd is still important but it is 3rd in order of preference for the the subject group we looked at yeah okay now the fashion update which relates to very personal preferences among our subject group we found from our consultants in paris and milan who des attended all the design and fashion fairs there that fruit and vegetables are going to be the theme for clothes shoes and furniture so should we be thinking of using something like that in our remote control design too there also seems to be a trend towards a spongy feel to materials again in contrast to last year so a lot of interesting feedback there both from our market research departments and from our people in paris and milan be interesting to see what our design people make of that kay okay thank you very much yep let us start from the inside and work our way out fine yeah okay it is okay with me unless anyone has any questions about that not yet i do not think so not yet kay yes thank you that screwed in okay i hate those little things yeah especially if you do them on too tight and you can not get the leverage on them to undo them i know kay okay okay this is all about the design of the actual components and the availability of the components we have in stock at the moment okay 1st the into the method the the main idea of the whole thing is just so you sh you just press buttons and it should activate things on the t v and we discussed last meeting that it should be easy to find also in this study i have looked into the availability of some of the materials cause some of the things that we looked at last time are not un unfortunately are not available kay findings i have got my nice little picture there this is the chip called the t a 11835 which is what is used in pretty much every remote control cause it sends out standard signals based on your input and it is pretty much used for all all t v remotes at the moment kay and then we we are loo looking into battery options there is actually no rechargeable option available so we i saw the the standard double a and triple a which we thought were a bit bit too bulky at the moment dynamo charging i thought that that might be a bit silly to be to be honest people will not it is it is basically like wind up radio wa can you explain that like a right okay so you wind up your remote control before you use it how what kind of how l long can you get out of that it might i mean can you pick it up and then wind it for 2 minutes and then that is it for the night you yeah yeah 0 yeah i presu you would not have to wind it for very long or but i do not i do not think it is really sort of necessary when you th you think of the next 2 options like the the solar charging cause most people have the light on in the room anyway so they could get when when you got t v that does not count though does it does does light charge as as sunlight does i thought it was u v like artificial light no is it alright i has to be solar any any yep regarding those sizes which one you think will be light because we we have to take into consideration size also so maybe a standard triple a might take lesser space or and dynamo might take more space yeah it would the d yeah the dynamo would take more space cause you actually need a physical sort of handle to wind up i am pretty sure that solar is from the sun yeah okay i do not think it counts electric lights no but i mean not many you do not want to limit your market artificial light no that is going to i mean people who live in basement flats there is not that many people but there are people i know different parts of the world too if we are if we are marketing internationally but yeah and most people most people also watch t v in the in the night anyway right night but then it would be charging through the day i think the point is that it charges through the day and then you have got it charged for the evening but i i think i think the the next one is the best anyway okay the the kinetic charging which is like you get it in r you get it in wrist watches and you d you do not even notice it yeah i have seen i mean the amount the amount of probably moving around you would be doing all the time would would charge it up i do not think you would ever need to actually physically start shaking it up to make it work and are these like what are the life of the kinetic battery it like it runs for long time yeah it is it charges into some form of it is a smaller cell which it charges into and the si the size sort of a watch a watch battery cause they use them quite frequently in watches okay and that will that would l would last for well i do i d i am not entirely sure how long it would last but i have never seen one run out but then if you think about a watch it is on your wrist so it is on your whole bod it is on your body the whole time so you are walking around we c yeah you are doing things it is moving a lot of the time yeah and if you would i mean you switch the t v on then you put it on the side then you pick it up to change it and then you put it on the side yeah but then again i i think it is because if you think about it the watch is it really going to be enough although it is only a tiny amount it is it is it is always moving for the whole day and they do not run out over night when you leave them on the side okay and th for the same the same reason you are only using it for a v incredibly short amount of time just to send the signal and then you are finished with it and you put it no no i do i do not think the the draw on it would be so it is not the draw on it is not okay could i just ask referring back to solar charging is that compatible with standard batteries i mean could people put standard batteries in but with a s you know they could leave it in the sunlight for solar charging or the 2 things not compatible ye yeah i think i th g y you could have a dual power thing but the the thing with the solar cells is you would need to put them on the case and they because like a dual kind of if you lie on a calculator they they are qui they are quite big and they all they all look i identical so that affects the exterior design solar would be slightly expensives expensive as well they are they are expensive they do not what kind of price are we looking at for i presume the normal batteries are the cheapest it is 12 point f yeah the normal batteries would be the cheapest i would presume then it would actually be the the solar charging ones but the it is i i think they are not very resistant to dropping cause if you drop stuff yeah if you if you have y the size you would need to charge a remote would not be that big but i mean if remotes always get thrown around and stuff solar well they are not designed so y i think yeah practically practical wise okay i mean calculators you do not really throw around a lot whereas remotes you do they can t you do get a bit of wear but do not calculators have a battery in them as well yeah they do they yeah they have got dual things but they are the batteries are smaller i think another question is like sorry again it de w w which one would last the longest because we do not want customers to be like you know charging like a mobile phone every day a remote control like so we have to s look at the life also w m yeah so the yeah the the s if you if you had something du using the standard batteries and the solar charging i do not think you would i think the it would d well you know how long the standard double a s would last in or triple a s would last it would just detract from the attractiveness of the of the whole feature i it is not going to add anything okay yeah i think i i think it would yeah okay can we add in an attachment to closing feature okay can we think about that cause if we are doing the kinetic thing and it is yeah should not we do some market research on that 1st before we add it in because i i personally right okay well add it in to think about because where am i if it is the kinetic thing and it is small and it is portable and it is a different shape and the kinetic is something people do not do kind of we are doing something original and different but if you wore it if it is something you could just clip on your pocket then you would have that less yeah you you would not lose it so much yeah but then maybe that is looking at someone who is just sitting on their own rather than yeah the eternal battle for control of the controls it is not something that is come up in any of our focus groups and market research it is not a thing that people are looking for no okay when we threw it open to the field yeah so okay but it is something to put on the side to think about maybe okay right okay well i will move on my 2nd part of my findings the mo most current remotes use this silicone p c b board which pr printed circuit board which basically has these contacts that are really close together and then when you press down on the rubber button it will connect the circuit and each each switch is connected to 2 different legs on the chip and so sends a different message and that then gets translated by the chip into a code and then it is fired out of this l e d in the sequence of l on and off bursts what kind of things do we have to consider there can we what kind of size does it come in varying sizes or is it just one size and we would have to fit the design of well well this the thi the thing about is they they can be as big or as small as you want them to be because you can you can print circuit board like that that it is it is simply spaced like that so you can have fit the n the size of the 9 buttons in if you if you see how thin the tracks are you could you could s you could put them virtually right next to each other and have a much smaller switch on each one if you if you wanted to but the there is an option to do to do it like that or you could have some sort of okay array of switches which i will speak about in the next bit so that okay and then to yeah so to conserve battery life the remote should be in a standby mode no while not being used now what i was thinking about that was cause sometimes when y when you have these things they have got little lights on behind the buttons so you can see what all the buttons are like on a mobile phone they do it more often than on a than on a t v remote but you could you could have lights behind the buttons and after like 5 or 10 seconds of not being used i would have that turned off if we decided to go for buttons that could light up okay the case material i have a been sent what the factory can actually give us the there is the plastic which i think we were going to go for anyway as the main case case housing and the the main problems with the well you could go for wood but i think it would be a bit impractical titanium very expensive just to process which to make it is expensive and rubber well you are saying that people like this spongy feel this year so perhaps some something made of rubber but i was thinking more of the buttons because the buttons which they have they have said that they have they have put across are what is used in some stress ball manufacture and it is meant to be anti r s i okay i am no i am not sure how that would work because surely your fingers would still be moving over the short distances but that is what they said the problem with the casing is that there is quite there is quite a few design restrictions that they have got on the shape of the case if you go for titanium they can only do a standard box shape whereas if you come to plastic they can they can be a little more they can they can do sort of curved shapes but whether whether or not because we would have it in 2 separate units 2nd thing is yeah and 2nd question is like a mobile you can change the cover you call it a skin or whatever for the flip phone hinged yeah yeah so in this case if you are looking at like a customer can change the color like from green parrot green to chili red or something like that yeah i th so is that feature available in like titanium or it is like only specific to plastic or yeah in in titanium i do not i do not think it would be available at all really the ju just it w well you could make it available in the titanium it was just it would be so expensive to buy a new case for it because of the expense of how much titanium is is it is light and strong but i think it should be left for aircraft design rather than for it does mark quite easily too if you let it fall for a remote i have got a mobile phone myself which is titanium and it does mark very easily if you drop it yeah yeah i was just wondering if we make the basic mold out of plastic but have like a rubber cover that goes over rubber yeah that would give the spongy feel that also allows us to kind of have different fasciae for the phone and you can peel them off yeah so instead of the fascia that comes off being plastic the fascia that comes off would be the rubber yeah like a rubber sleeve almost yeah yeah something like like those pens that you get with the grip that you can you can pull that off yeah alright that could be a good idea it could it would be comfortable to hold on also okay very cheap way of changing the look of it and people can just buy a new one if they want to t yeah well that has been really popular with mobile phones so i do not see why not yeah also the just just going back to the interface designs with the buttons the i kno we were planning to do some sort of touch screen kay now what i was saying before about instead of having you could have just a bare p c b circuit board and i am sure you could probably get it in different colors and so just by touching it with your finger it would make the connection over if you had them close enough that would be one option the 2nd option th they offer rubber buttons but i thought that an l c d type of screen cause one they are incredibly thin and do not take up much space 2 they you can have them in a sort of array and you can arrange the buttons on the screen in a sort of set thing and you could have them like a touch sorry i did not get the last part you are talking of display what what just what you said i i did not get the meaning of it completely you are saying like 0 on the on the l c d screen you could becau you could fit it the problem with it basically is that it is flat and so you can not do lots of curve curved things with it huh okay but you can you would not have with the l c d you would have the wires coming off you would not have that with the with the l c d you would only have that with the printed circuit board with w also with the i do not s sorry to interrupt i do not see why the curved thing is a problem if we for example had a shell once we open that yeah so it would be f yeah yeah yeah 0 it would be flat inside you could have a flat screen inside yeah but i am just wondering whether we want an l c d screen inside have i misunderstood you it would not be like full color it would just be black and white but there would be touch touch buttons so you would not be pressing down on em w or we could have rubber buttons which are made of this material which is anti r s i kay i think it would be good to have a contrast between if the whole thing is going to be this rubber thing it would be good to open it up and see something quite fancy looking inside is rubber yeah now how would you distinguish if you had it bare how would you distinguish where you had to press i mean yeah i had not i had not really thought of that to be honest i just had another idea i do not know if it helps with that but just to do with the r s i is it possible just as an option when we open it up people can use their fingers to press the button or we have inside like a small pointer thing when people want to yeah you could you could have some sort of stylus that you could pull out but i i think they could get a bit easily lost cause i had like one of the palm pop thing yeah absolutely f for somebody who very often they are easy to replace as well cheap it would have to be attached if he would a person who switches channels very often or does use a particular function very often will find it very irritating to use a and he might spoil the touch pad very fast compared to a button like yeah yeah yeah if you keep punching with an pointer or whatever yeah okay yeah just a thought they would not actually need one and they could use anything they have got could not they a pencil or a pen so they would not really need a okay we will talk about that so if you finish your and we will come back to that yeah that is yeah that that is the end of m my that is you right okay and just one small question before like you are regarding the circuit since we are hav having a flip top we can customize the 2 circuits for different type of buttons like we are keeping the standard buttons on the top and the more complex buttons under this thing yeah yeah so we can divide the circuit like you know yeah yeah that that would be fairly simple i mean you would you would actually have 2 separate you would have 2 separate circuit boards but they would be joined by wires or like some cabling between them okay okay cause in the in the actual flip bit you would have some linking i will just raise another point while it occurs to me it kind of applies to both our designers here so i am not sure how it would fit in if we flip open now you know how you have got some mirrors in nightclubs that are mirrors when you turn to them and you turn away and it gives like an advertising display you seen those no and they kind of respond to the turn of your body is it possible that when we open our flip top shell it is a little compact mirror and when you press a button it then goes onto the phone display th the remote control display thing we are marketing to guys as much as we are to women they do not look at themselves just a thought well it is a remote control you were sitting watching t v are you going to want to sort of open it and say 0 shit i should go and have a shower and do my hair before i put the t yeah i know what you mean it is with us using the ideas for a mobile ph it is with us using the ideas for mobile phones i kinda got sidetracked onto that i think yeah no no okay trying to think of other features we can build in that would not cost too much but maybe we will leave that one on the side yeah kay okay i mean you can you could do it you could have a cause if you if you just put the full charge through an l c d display it will completely blank it out but i do not know if you could get any mirror effect on it i am not sure about 0 i think forget about the mirror that was just a very quick passing thought yeah okay okay okay would like to share something which i did here 1st thing is basically on design we just took the input from the previous meeting especially from the marketing and industrial design to check on the customer needs and feasibility 2nd is we checked into competitors the picture here shows one of the standard models offered by competitors here so y you generally see there is not much of variety and like marketing team said people need trendy they are bored of black and white so you generally see rectangular shape very monotonous kind of designs here yeah and 2nd thing is there is too much of confusion here no particular remote is standard like some some people have a here you see this this is on a i i i found th that only common feature is the ch channel control and volume control rest other buttons they are in a very disorganized and they are not consistent th with other models and all okay okay and 2nd as already discussed with william we are going to have m maybe a g g u i interface in the f in the middle of the flip top and g graphic user interface basically which is what we d do in computer yeah sorry what does that stand for which means okay have icons or touch pad or whatever which is yeah if you if yeah if you have like buttons that appear on the screen in this l c d screen like you have on a l icons or something y you have is a good example of g u i graphic user interface yeah okay so basically not point or click press any particular device he just has to click on that particular icon to simplify okay and on the top m repetitive buttons which are like volume or channel changing and all could be on the pointing device that means the use of button so he need not use a pointer to keep changing the channel if a person is frequent surfer so we are having a combination of boards so f on the s simpler board on the top we have this button rubber buttons to keep frequently changing the channels can we swap that round so th that the ones that we use all the time are on the bottom part cause if you are thinking about holding it you would be using your thumbs to press just like a mobile phone yeah no you would hold it you do not if you flip it open then you would be would not you is not that the idea you us if we just use the shell as an example again you open that yeah you have got your l c d display there and you have got the buttons there so you are holding it in the palm of your hand yeah yeah yeah but you can do it with your thumb li that is what i was just saying and then have the and then have the l c d at the top and then be able to touch that for the other controls but okay and you mean to the so have the the volume and the program things like that on the lower side and the lower distance 0 f perfect okay so the findings are too many cluttered buttons repetition of certain but buttons which i already explained example the volume and channel control buttons all are confusing and in inconsistent okay we had a latest finding of voice recognition there was a mail which mentions that our division has developed a new speech recognition s feature we have to check into the for financial f feasibility whether we can incorporate it this at a low cost but for like we had g s response from the customers that they would like to have the feature of finding it yeah so it could be like where is the remote and the remote answers i am here yeah some kind of thing or it gives a b bleep sound or some kind of sound and if this can be incorporated this would be more you can say trendy also and technologically innovative also yeah so we we can check into the financial feasibility of incorporating this my personal preferences would be like as already marketing department they want something to do with fruit so i would not say the design should be like a fruit but yeah we can take inspiration from fruit colors like the vibrant colors red chili yeah tomato red or whatever and 2nd thing is cer certain standard buttons we should have like for example i if you see the previous slide well yeah we i think most of the users would now be well acquainted with this cer central pattern here yeah so we we we would not change h that particular pattern because i this is the most consistent thing in all remote controls i can not see that is that play and stop and things this is central one the one you yeah volume and channel or is that volume and channel so keep that m that standardized because that is the most common feature across all models if you look at all the models it is here this and voice recognition okay right okay i am not sure how long we have got left but we need to make a decision about the things we have discussed so we agree on do we agree on the battery kinetic the kinetic yeah yeah that means that there is no function for li the port you know that it sits in then pressing the button then having so we could incorporate voice recognition for the finding it yeah i think i mean if it is a bi i it is like a g it is a gadget it is a yeah it is it is qui it is quite a cool feature to have and also if they have got it if they have got these parts already in stock selling point then it will not be cheap to re manufacture them or it will be cheap sorry to re manufacture them so do you reckon that is a good idea that where is the remote i am here thing i think that would be quite fun i think the only i think the only pitfall that we would have would be how much it is going to cost if that means we have to cut down somewhere else yeah but i think pretty much we have used cheap relatively cheap and simple things yeah yeah to s th well it is it is not as expensive as it would be if it was full color cause if we have just got a black and white one the l c d is not cheap i mean they use them in calculators so yeah okay maybe we could start with the black and white yeah that that way we could upgrade later and you could yeah yeah we talked about kinetic charging we have deci seem to have decided on that did we decide on double a or triple a batteries okay well you cou do you want like a back up no one of the decisions we had to make was whether we had double a or triple a batteries cause they have still got to be charged this way have not they k no the kinetic ones come come with a sort of w watch a battery that goes in a watch i 0 i see right okay got you so it is a lot smaller so it would got you on that okay did not realize okay so we have got battery the inside components is pretty standardized across the board is not it yeah yeah so there is not a really a decision to be made there the buttons what did you give us as our the bare board l c d or yeah the well i think were we are going for the l c d on that one on the buttons on the on the on on the top one we are going to yeah on the top one okay you have got the touch okay and then on the bottom we were going to have the rubber the rubber ones the anti r s i ones okay okay sorry could you repeat that last part okay on we have got the flip the flip screen the top one is going to be the l c d and the bottom one is going to be the rubberised buttons l c d screen okay and for the sorry no it is fine for the body design i think plastic w yeah we could use the body plastic okay for the inside for the inside and rubber as a padding or for the grip something like to add to the design yeah so we decided on a rubber casing for the plastic shell a variety of designs okay plast right 0 i think so i think so and it is just although it is rubberised and spongy apart from that we are just going to go for sort of vegetable and fruit colors we are not going to try and make it actually a vegetable or fruit design or anything else like a shell that we discussed just go for the colors no no i think i we do not want to be tacky if we have got a kind of different shape anyway the fact the m the material that we would be using would be cheap it is okay so we could make it red we could make it psychedelic you know we could make it black and white zebra stripes but that is not really what we are focusing on what we are focusing on is the m you know yes the feel so we could just pick anything kay is that going to be this image i have got in my head of something kind of shaped like that maybe about that size made of plastic fits into the palm of the hand rubberised cover that is spongy is that really going to fit fancy look and feel which was the major thing that people wanted market research is that fancy it is just different it is just different from everything else and i mean i am trying to imagine clean looking houses i it is different sort of beige and black so you either want something that goes with that which is what is on the market anyway or you want something that contrasts as you know like you get clocks now that are more of a talking point than an actual clock because they are so interesting and yeah i am just kind of pushing at that to see if you came out with anything else but i mean i totally agree we looked at those remotes i mean they are kind of anonymous very similar looking things this would definitely be different enough i just wondered if anybody could come up with something even more and you would just have an across the b you would have so many different options that you could do you could have a plain black one you could have sparkly pink glittery ones for your little well the thing is the rubberised covers are going to be s relatively cheap to produce that if in a year is time we we get feedback from the design fairs that show something else is coming i mean it is so easy for us to just produce that and it can be slipped on and ones tha ones that have rubbery spikes y you know you could just go so far with it right which is another beauty of it you can you can just acupressure you could talk of acupressures yeah like a puffer fish you could just you could take it wherever so i think that is quite a flexible thing yeah and finally the body should be retouchable may maybe ch you can change the body or the case casing the case outside yes it should be molded it with the design in such a way you can change it every time yeah yeah j with these rubber these rubberised ca not the actual plastic outside case just the rubber thing that goes round the outside okay the rubber yeah okay we have got 5 minutes or that might have been up for a while so can i just recap sarah for the decisions that we have made kinetic charging the watch type batteries fine yeah l c d display on th the top side of the flip top rubberised buttons on the bottom side we are going to use fruit and vegetable colors for the rubber cover the case itself is plastic that is how far we have got what else do we have to add to our decisions here fine we were talking of voice recognition also because that we are not for how to look it remote control if it is lost so are we looking at voice yes it was just there was just a cost issue with that but it is a good idea we just need to check on the cost is that right or maybe like william was suggesting in the last thing some devices you put on key chains for l yeah the whistle 0 yeah yeah the whistle ones yeah so we can if financially voice recognition is not feasible we could go for a whistle and incorporating the company logo yep have you sorry i did not mention this but we will be incorporating in the design cause i took it from the feedback you gave in the last meeting from y from y your report okay it is not just a case of having a little r r hidden somewhere they do want it to be obvious that it is our product do not they well they do but i think we can you could well it is it is i think you just address that with advertising since it is the only one of its kind on the market it is obviously going to be ours yeah you associate the name with the individual product that it is and that does the work for you yeah okay obviously it will have a logo on it just like everything but everything else has a logo on it the point is that it has got to stand out somehow differently but i think it does without that so i am not worried about that okay okay did we i know at the last meeting we spoke about a beeper i think that was you talked about a beeper for a location have we just rejected that in favor of voice recognition then depending on how i i mean we have got this memo saying that it is something that the company is looking into so yeah depending on the expense of it and they have got in stock so yeah that seems to make sense but if it turns out that it is hugely expensive we would have to cut down somewhere else then it is worth thinking about but i think we will find out more about cost afterwards yeah right i am going to wrap it up there okay fine i got a end meeting now message on my mo yeah so did it yeah again a questionnaire huh so i think we have probably got it says closing we have 40 minutes so i think we have probably got about that time before we come back you got to go through it is either that or we only had 40 minutes to discuss what we just discussed and do not know how long that took i think we are pretty going in a clear direction now is everyone happy okay
i will wait until you are all in i am just welcome back everybody we have had fun right this is our conceptual design meeting i think we are slightly ahead of ourselves from the last meeting yeah i was getting the impression as well i think yeah this is where we talk about properties materials user interface and trend watching so i think we have touched a few things to that already but we will just go over it the minutes from last time we had a couple of changes in our plans in that we could not use teletext it was not going to be a control for everything and that we had to incorporate the image of a company into it sometimes we have decided on leaving out the voice recognition we have decided on there being a flip design and a different shape from what is normal we were thinking a shell but something along the side is just a different shape from what is normal you were going to look into the rechargeable battery yep and we are going to think about the port and an alarm for getting it lost things like that and our market is going to be young business kind of range okay so should we start with the 1st presentation sure yes just connect up okay so we decided on our market and so this feedback from the marketing department is really about trend watching current trends and so on market trends well that we did our traditional our usual market research study with our 100 subjects and the general feedback from them is that the most i am sorry i am slightly tongue tied after lunch sorry we decided on the most important aspect required in a remote control device and we will come to that later so that was one of the 1st things we did also with our company being forerunners in putting fashion into technology we also looked at a fashion update using our consultants on fashion and design in paris and the alarm so the general findings from that was that in the market trends the most important aspects for remote controls were people want a fancy look and feel rather than the current functional look and feel of remote controls they also want a remote control to be technologically innovative and of course as you predicted that it should be easy to use now i should point out that the 1st of those findings fancy look and feel is the most important it is twice as important as the 2nd technologically innovative which is in turn twice as important as being easy to use so possibly that the feature that we put 1st is actually 3rd it is still important but it is 3rd in order of preference for the subject that we looked at okay now the fashion update which relates to very personal preferences among our subject group we found from our consultants in paris and milan who attended all the design and fashion fairs then that fruit and vegetables are going to be the theme for clothes shoes and furniture so should we be thinking of using something like that in our remote control design too there also seems to be a trend towards a spongy field to materials again in contrast to last year so a lot of interesting feedback there both from our market research departments and from our people in paris and milan it would be interesting to see what our design people make of that okay thank you very much let us start from the inside and work our way out yeah okay unless anyone has any questions about that not yet okay yes thank you i hate those i hate those little things yeah especially if you do them on too tight and you can not get the leverage on them to undo them this is all about the design of the actual components and the availability of the components we have in stock at the moment okay 1st into the method the main idea of the whole thing is just so you just put press buttons and it should activate things on the tv and we discussed last meeting it should be easy to find also in this study i have looked into the availability of some of the materials because some of the things that we looked at last time are unfortunately are not available findings i have got my nice little picture there this is the chip called the ta 11835 which is what is used in pretty much every every remote control because it sends out standard signals based on your input and it is pretty much used for all tv remotes at the moment and then we we are looking into battery options there is actually no rechargeable option available so we i saw the the standard double a and triple a which we thought were a bit bit too bulky at the moment dynamo charging i thought that might be that silly to be honest people it is basically like wind up radio so you wind up your remote control before you use it how long can you get out of that i mean can you pick it up and then wind it for 2 minutes and then that is it for the night yeah i presume you would not have to wind it for very long but i do not think it is really sort of necessary when you you know you are you you think the next 2 options like the solar charging because most people have the light on in the room anyway so they could get when you got tv does the light charge as sunlight does artificial is it all right any regarding the sizes which one you think will be like because we have to take into consideration size also so maybe standard aaa might take less space and dynamo might take more it would yeah the dynamo would take more space because you would actually need a physical sort of handle to wind up i am pretty sure that solar is from the sun yeah i do not think it counts artificial light no but i mean not many you do not want to limit your market i mean people who live in basement there is not that many people i know different parts of the world too if we are marketing internationally yeah most people most people also watch tv in the night anyway but then it would be charging to the day i think the point is it charges through the day and then got it charged but i think the next one is the best anyway the kinetic charging which is like you get it in wristwatches and you do not even notice it i mean the amount of probably moving around you would be doing all the time would charge it up i do not think you would ever need to actually physically start shaking it up to make it work and are this like a what is the life of the kinetic battery it runs for a long time yeah it charges into some form of it is a smaller cell which it charges into and the size sort of a watch battery because they use them quite frequently and that would last for well i do not i am not entirely sure how long it would last but i have never seen one run out and if you think about a watch it is on your wrist so it is on your body it is on your body the whole time yeah so you are walking around you are doing things it is moving a lot of the time yeah i mean you switch the tv on then you put it on the side then you pick it up to change it and you put it on the side yeah but then again is it really going to be enough i think it is because if you think about it the watch although it is only a tiny amount it is always moving for the whole day and they do not run out overnight when you leave them on the side and for the same reason you are only using it for an incredibly short amount of time just to send the signal and then you are finished with it so it is not the draw on it is not it no no i do not think the can i just ask referring back to solar charging is that compatible with standard batteries i mean could people put standard batteries in but they could leave it in the sunlight for solar charging or the 2 things are not compatible yeah i think you could have a dual power thing but the thing with the solar cells is you would need to put them on the case because if you like on a calculator they are quite big and they all look at identical so that affects the exterior design they are expensive what kind of price they were looking at for i presume the normal batteries are the cheapest yeah the normal batteries would be the cheapest i presume then it would actually be the solar charging ones but the it is it is i think they are not very resistant to dropping because if you drop stuff yeah if you if you have the size you would need to charge a remote would not be that big but i mean if remotes always get thrown around and stuff so i think yeah practically i mean calculators you do not really throw around a lot whereas remotes you do they can not a bit of weird do not care because they just have a battery in there as well yeah they have got dual things but the batteries are smaller i think and the question is like sorry which one would last the longest because we do not want customers to be like you know charging like a mobile phone every day a remote control like so yeah so this look at the life also yeah there is if you had something you using the standard batteries and the solar charging i do not think you would i think the well you know how long the standard double a is would last in or triple a is would last it would just attract from the attractiveness of the whole feature yeah i think i think it would yeah okay can we add in attachment to clothing feature okay can we think about that because if we are doing the kinetic thing yeah should not we do some market research on that 1st before we add it in because i i personally add it in to think about right okay because if it is the kinetic thing and it is small and it is portable and it is a different shape and the kinetic is something people do not do kind of we are doing something original and different but if you wore it if it is something you could just clip on your pocket then you would have that less you would not lose it so much but then maybe that is looking at someone who is just sitting on their own rather than the eternal battle for control of the control it is not something that is come up in any of our focus groups and market research it is not a thing that people are looking for okay and we throw it open to the field yeah okay but something to put on the side to think about maybe okay right okay well i will move on my 2nd part of my findings the most current remotes use this silicon pcb board printed circuit board which basically has these contacts that are really close together and then when you press down on the rubber button it will connect the circuit and each switch is connected to 2 different legs on the chip and so sends a different message and that then gets translated by the chip into a code and then it is fired out of this led and a sequence of on and off bursts what kind of things do we have to consider there can we what kind of size does it come in varying sizes or is it just one size well and we would have to fit the design of well the thing about it is that they can be as big or as as you want them to be because you can print a circuit board like that it is simply spaced like that so you can have fit the size of the 9 buttons in if you see how thin the tracks are you could put them virtually right next to each other and have a much smaller switch on each one if you wanted to but there is an option to do it like that or you could have some sort of array of switches which i will speak about in the next bit so that and then to yeah so to conserve battery life the remote should be in a standby mode while not being used and what i was thinking about that was because sometimes when you have these things they have got little lights on behind the buttons so you can see what all the buttons are like on a mobile phone they do it more often than on a tv remote you could have lights behind the buttons and after like 5 or 10 seconds and not being used i would have that turned off if we decided to go for buttons that could light up the case material i have been sent what the factory can actually give us there is the plastic which i think we were going to go for anyway as the main case housing and the main problems with the well you could go for wood but i think it would be a bit impractical titanium very expensive just the process which to make it is expensive and rubber well you are saying that people like this spongy feel this year so perhaps something made of rubber but i was thinking more of the buttons because the buttons which they have said that they have put across are what is used in some stressful manufacture and it is meant to be anti r si i am not sure how that would work because surely your fingers would still be moving over the short distances but that is what they said the problem with the casing is that there is quite a few design restrictions that they have got on the shape of the case if you go for titanium they can only do a standard box shape whereas if you come to plastic they can be a little more they can do sort of curved shapes but whether or not because we would have it in 2 separate units for the flip phone yeah and 2nd question is like mobile you can change the cover yeah you call it a skin or whatever so in this case if you are looking at like a customer can change the color like from green parrot green to chili red or something like that yeah is that feature available in like titanium or it is like only specific to plastic yeah in titanium i do not i do not think it would be available at all really just well you could make it available in the titanium it was just it would be so expensive to buy a new case for it because of the expense of how much titanium is it is light and strong but i think it should be left for aircraft design rather than for a it does mark quite easily to if you let it fall i have got a mobile belt on myself which is titanium and it does mark very easily if you drop it i was just wondering if we make the basic mold out of plastic but have like a rubber cover that goes over that you give the spongy feel that also allows us to kind of have different fashions and you can peel them off yeah so instead of the fascia that comes off being plastic the fash that comes up like a rubber sleeve almost yeah like those pens that you get with a grip yeah that could be a good idea okay it could be comfortable to hold on very cheap way of changing the look of it and people can just buy a new one if you want to well that has been really popular with mobile phones so i do not see more also just going back to the interface designs with the buttons we were planning to do some sort of touch screen now what i was saying before about instead of having you could have just a bare pcb circuit board and i am sure you could probably get it in different colors and so just by touching it with your finger it would make the connection over if you had them close enough that would be one option the 2nd option they offer rub for buttons but i thought that an lcd type of screen because one they are incredibly thin and do not take up much space to they you can have them in a sort of array and you could arrange the buttons on the screen in a sort of set thing you could have them like a touch display what just what you said i did not get the meaning of it completely 0 on the lcd screen you could fit it the problem with it basically is that it is flat and so you can not do lots of curved things with it but you would not have with the lcd you would have the wires coming off you would not have that with the lcd you would only have that with the printed circuit board printed circuit board with also with the i do not see why the curved thing is a problem if we for example had a shell yeah once we open up yes you can have a flat screen inside yeah but i am just wondering whether we want an lcd screen inside it would not be like full color it would just be black and white but there would be touch touch buttons so they would not be pressing down on them or we could have rubber buttons which are made of this material which is anti the rsi i think it would be good to have a contrast between if the whole thing is going to be its rubber thing it would be good to open it up and see something quite fancy looking inside now how would you distinguish if you had it bare how do you distinguish where you had to press yeah i had not really thought that i do not know if it helps with that but just to do with the rsi is it possible just as an option when we open it up people can use their fingers to press the button or we have inside like a small pointer thing small pointer thing yeah you could you could have some sort of stylus that you could pull out but i i think they could get a bit easily lost yeah it is easy to replace as well somebody who serves very often a person who switches channels very often or does use a particular function very often he will find it very irritating to use earlier yeah and he might spoil the touch fight very fast compared to a button like yeah if you keep punching with a pointer or whatever yeah just i thought they would not actually need one in the cave anything they have got could not they a pencil a pen so we would not really need a okay we will talk about that so if you finish here and we will come back to that yeah that is the end of mine i was one small question before like you are this thing regarding the circuit since we have having a flipped off we can customize the 2 circuits for different type of buttons like we are keeping the standard buttons on the top and the whole complex buttons in the things so we can divide the circuit like you know yeah yeah that would be fairly simple i mean you would actually have 2 separate you would have 2 separate 2 separate circuit boards but they would be joined by wires or like some cabling between them because in the actual flip bit you would have some linking i just raise another point well it occurs to me it kind of applies to both our designers here i am not sure how it would fit in if we flip open now you know how you have got some mirrors in nightclubs that are mirrors when you turn to them and you turn away and it gives like an advertising display you see those and they kind of respond to the turn of your body is it possible that when we open our flip top shell it is a little compact mirror and when you press a button it then goes on to the phone display the remote control display thing we are marketing to guys as much as we are to women they do not look at themselves just a thought well it is a remote control you were sitting watching tv are you going to want to sort of open it and say i know what you mean so they are using the ideas for mobile go and have a shower so they are using the ideas from mobile phones i have kind of got played tracked onto that i think okay i am just trying to think of other features we can build and it would not cost too much but maybe leave that one on the side i mean you can not you could do it you could have a because if you just put the full charge through an lcd display or completely blank it out but i do not know if you could get any mirror effect on it i think we will forget about the mirror that was just a very quick passing thought yeah okay i would like to share something which i did here 1st thing is basically on design we just took the input from the previous meeting especially from the marketing and industrial design to check on the customer needs and feasibility 2nd is we checked into competitors the picture here shows what are the standard models offered by competitors here so you generally see there is not much of variety and like marketing team said people need trendy they are board of black and white so you generally see rectangular shape very monotonous kind of designs here and 2nd thing is there is too much of confusion here no particular remote is standard like some people have here you see this this is on i found out the only common feature is the channel control and the volume control other buttons they are in a very disorganized and they are not consistency with other models and all okay and 2nd as already discussed with william we are going to have maybe a gui interface in the yeah in the middle of the fliptop so what does that mean graphic user interface basically which is what we do in computer have icons or touchpad or whatever if you yeah if you have like buttons that appear on the screen and this lcd screen like you have an icons are something you have is a good example of gui graphic user interface so basically a person need not point or click or press any particular device he just has to click on that particular icon to simplify and on the top repetitive buttons which are like volume or channel changing and all could be on the pointing device that means the use of button so he need not use a pointer to keep changing the channel if a person is frequent server so we are having a combination of both so on the simpler board on the top we have this button rubber buttons to keep frequently changing the channels can we swap that round so the ones that we use all the time are on the bottom part in fact because if you are thinking about holding it you would be using your thumbs to press just like a mobile phone no you told it you would flip it open and you would be would not you is not that the idea if we just use the shell as an example again you open that you have got your lcd display there and you have got the buttons there so you are holding the thumb yeah but you can not do with your thumb and then have this lcd at the top and then be able to touch that for the other controls so have the volume and the program things like that and the lower on the lower side 0 perfect so the findings are too many cluttered buttons the repetition of certain patterns which i already explained example the volume and channel control buttons all are confusing and inconsistent okay we had a latest finding of voice recognition there was a mail which mentioned that our division has developed a new speech recognition feature we have to check into the financial feasibility whether we can incorporate this at a low cost but for like we had a response from the customers that they would like to have a feature of finding yeah it so it could be like where is the remote and the report answers i am here yeah some kind of thing or it gives a blip sound or some kind of sound and if this can be incorporated this would be more you can say trendy also and technologically innovative also yeah so we can check into the financial feasibility of incorporating this my personal preferences would be like as already highlighted by marketing market department they want something to do with fruit so i would not say the design should be like a fruit but yeah we can take inspiration from fruit colors like the vibrant colors or red chili yeah tomato red or whatever and 2nd thing is certain certain standard buttons we should have like for example if you see the previous slide well yeah i think most of the users would now be well acquainted with this central pattern here yeah so we will not change that particular pattern because this is the most consistent thing in all remote controls i can not see that is that play and star something this is the central one the one the volume and channel so keep that standardized because that is the most common feature across all models if you look at all the models it is here this and through the admission okay right okay okay i am not sure how long we have got left but we need to make a decision about the things we are discussed so we agree on do we agree on the battery kinetic that means that there is no function for the port you know that it sits and then pressing button then having so we could incorporate voice recognition for finding it i mean it is like a gadget it is a selling point it is quite a cool feature to have and also if they have got it if they have got these parts already in stock then it will not be cheap to re manufacturing it will be cheap though to remand you think that thing so do you reckon that is a good idea that where is the remote i am here thing i think that would be quite fun i think the only pitfall that we would have would be how much it is going to cut that means we have to cut down somewhere else but i think pretty much we are cheap both would be cheap and simple things the lcd is not cheap well it is not as expensive as it would be if it was full color because if we have just got a black and white one i mean they used them in calculators maybe we could start with the black and white yeah that would be good yeah we talked about kinetic charging we seem to have decided on that did we decide on double e or triple a batteries what you want like a backup no one of the decisions we had to make was whether we had double e or triple e triple batteries because they have still got to be charged this way have not they no the kinetic ones come with a sort of watch a battery that goes in a watch right okay got you so it is a lot smaller so it is got you on that okay okay got battery the inside components is pretty standardized across the board is not it yeah so there is not really a decision to be made there the buttons what did you give us as a the bareboard lcd yeah i think we were going to the lcd on that one on the on the on the top one on the top one okay you have got the touch yeah and then on the bottom we were going to have the rubber rubber ones the anti rsi ones okay okay sorry could you repeat that last part okay on the flip screen the top one is going to be the lcd and the bottom one is going to be the rubberized button okay and for the body design i think plastic plastic yeah okay for the inside for the inside and rubber as a padding or as a padding or for the grapes something like to add to the design so we decided on a rubber casing for the plastic shell a variety of designs okay and it is just although it is rubberized and spongy apart from that we are just going to go for a vegetable and fruit colors we are not going to try and make it actually a vegetable or fruit design or anything else in the shell that we discussed no i think we do not want to be tacky if we have got a different shape anyway the material that we would be using would be cheap we could make it red we could make it psychedelic we could make it black and white zebra stripes but that is not really what we are focusing on what we are focusing on the feel yes so we could just pick anything is that going to be this image i have got in my head of something kind of shaped like that maybe about that size made of plastic fits into the palm of the hand rubber eyes covered it is spongy is that really going to fit fancy look and feel which was the major thing that people wanted market research is that i am just different it is just different from everything else i mean i am trying to imagine clean looking houses sort of beige and black do you either want something that goes with that which is what is on the market anyway or you want something that contrasts as you know like you get clocks now that are more of a talking point than an actual clock yeah because they are so interesting i am just kind of pushing at that to see if you came out with anything else but i mean i totally agree we looked at those remotes i mean they are kind of anonymous very similar looking things this would definitely be different enough i just wondered if anybody could come up with something even more and you would just have a cross you would have so many different options you could do you could have a plain black one you could have sparkly pink literally one the rubberized covers are going to be so relatively cheap to produce that if in a year is time we get feedback from the design fears that show something else is coming i mean it is so easy for us to produce that that can be slipped on which is another beauty of it ones that have rubbery spikes you know you just go so far with it like a puffer fit you could just you could take it wherever so i think that is quite a flexible and finally the body should be determined body should be detachable maybe you can change the body of the case casing the case outside it should be molded it with the design in such a way you can change it every time yeah yeah with these rubber these rubber eyes okay not the actual plastic outside case just the rubber yeah it goes right now okay we have got 5 minutes 0 that might have been up for a while so can i just recap sarah for the decisions that we have made kinetic charging the watch type batteries lcd display on the top side of the flip top rubber eyes buttons on the bottom side we are going to use fruit and vegetable colors for the rubber cover the case itself is plastic that is how far we have got what else do we have to add to our decisions here fine we are talking of voice recognition also because we have not addressed the issue of how to locate remote control if it is lost yeah it was just a cost issue with that but it is a good idea we just need to check on the cost or maybe like william was suggesting in the last thing some devices you put on key chains 0 yeah yeah the whistle ones the whistle so we can financially voice recognition is not feasible we could go for a whistle and incorporating the company logo have you i am sorry but we will be incorporating on the design because i took it from the feedback you gave in the last meeting from your report it is not just a case of having a little rr hidden somewhere they do want it to be obvious that it is our product well they do but i think we can since it is the only one of its kind on the market it is obviously going to be ours i think you just address that with advertising you associate the name with the individual product that it is okay and that does the work for you obviously you will have a logo on it just like everything but everything else has a logo on it the point is that it has got to sound out somehow differently but i think it does without that so i am not worried about that okay did we i know at the last meeting we spoke about a beeper i think that was you talked about a beeper for a location have we just rejected that in favor of voice recognition depending on how yeah depending on the expense of it i mean we have got this memo saying that it is something that the company is looking into yeah i have gotten in stocks that seems to make sense but if it turns out it is hugely expensive we would have to cut down somewhere else then it is worth thinking about but i think we will find out more about cost afterwards right i am going to wrap it up today i got our end meeting now message a little bit it did it so i will be in a question now so i think we have probably got it is closing we have 40 minutes so i think we are probably got about that time before we come out it is either that or we only had 40 minutes to discuss what we have discussed and i do not know how long it takes you i think we are pretty going in a clear direction now is everyone happy yes good okay