okay hello everyone hi hi hi how how we doing yeah good 1st we going over the minutes of the last meeting more or less in the last meeting the marketing manager had presented her method of working meaning gathering i suggestions from everyone to see how she best could market this this product at the within the budget that was given in general the idea is that it should be something that is not difficult to use it is also an item that people lose a lot so we should address that and of course it should be something s s that is very simple to use in addition to that to make it sell of course the marketing manager w wishes that it be very attractive or like she says put some sizzle into it in one way or another so that the people are buying it now because in particular with smaller items that is a very important fact cause if they say well i go home and think about it that will not work also mentioned was it should be it should have a very short learning curve and maybe it could be sold by using a slogan our technical manager has then said that she feels it should have a chip that has infra red bits and it has an interface controls w interface that controls the chip therefore messages will be controlled in the same manner there should be extra features like lid buttons maybe a beep if too many buttons are pressed child lock and maybe a display clock so that people could you could see the time you know what show they want to watch also mentioned was maybe different shapes so the components of the thing should be button bulbs infra infra red bulbs battery chips wires and maybe some kind of a holder for the for the item francino who is our interface designer has mentioned that the that it interface designer of course should have an on off button and also has mentioned an interesting feature that it should have maybe a channel lock particularly with maybe small children that they could not watch a channel that is undesirable it should be compact her personal favorite was it should be t shaped and maybe have an anar alarm clock and the material should possibly be not of non allergic nature the different systems that exist are infra red or radio waves maybe it should have electri electrici electricity saving feature and even possibly a timer to so that people can program their favorite program on th right from the remote yes are we all in agreement that that is about what we discussed last time yeah yes okay yeah i think that pretty much is it yeah okay then we i am looking for 3 presentations and i do not know whether the order matters much i do not i do not think so so whoever w wants yeah okay okay i can start 1st okay now my slide please okay your slides okay 0 come on close already and that is number 2 right 3 3 participant 3 yes okay okay now as an interface designer i would give more emphasis on the interface how the remote looks like so that it is sellable it is attractive to customers next please okay now the function of a remote is to send messages to the television this messages could be switch on off message or switch to next channel message or swapping the channels or switching onto a particular channel like you can have the numbers 1234 up to 9 9 what 9 channel switches pardon me 9 channel switches is yeah yes 9 numbers and then you have swapping of button by which using which you can swap the channels if you do not want to see the 3rd channel you can swap it to the 4th channel or vice versa then it should have a next button and next button channel by which you can keep on v eh scrolling the channels one by one going to the nex next next slide please then you should have a button which should which ca which can be used for increasing or decreasing the volume then there should be a button which can give subtitles for a particular program which is going on a television for example if you are watching a french program and you would like to have a subtitles in english then there should be a channel which can trigger this mechanism in the television so that the user can see the the subtitles on the screen then there should d there should be some buttons which can control features like the color color of the picture the contrast sharpness brightness of the picture now there should be a memory switch there should be a mute button suddenly if if if viewer he gets a telephone call and if he want he does not want to switch off the t v but he he can reduce the sound he can bring the volume down and he can watch he can while talking he can watch the t v now the most important feature i would like to have in my remote would be the speech recognition feature it is an integrated progra programmable sample sensor speaker unit so a remote can be th can be designed which can have the voice recognisers you can record your own voice which can be recognized by as voice recogniser in the television for example if you want to see we if you want to see the ninth channel if you say just say ninth channel th now the the yeah the remote will automatically it will switch to the ninth channel so the t v will have some recogniser which will recognize the user is voice and accordingly it will change its functionalities so this is one of the very important feature a remote control can have so this is 11 of the interface which can be created a very simple interface which has all the t important features then please next slide then these are some of the remotes which are different in shape and color but they have many buttons so sometimes the user finds it very difficult to recognize which button is for what function and all that so you can you can design an interface which is very simple and which is user friendly even a kid can use that so can you go on t t to the next slide yeah so this is one of the interface or one of the remote which has this vi voice recogniser and this has multi purpose use it can be used for t v it can be used for cable satellite it can be used for v c r d v d s and audio and this has in built voice recogniser can you go on to the next slide yeah now this is an interface for a chil for a remote which a child can use this is user friendly it is very attractive and children can use it as well as they can play with it and this comes with different colors different shapes and this this child interface has minimum buttons and all the important buttons are there in this small compact attractive child interface next slide please now this is a big over sized remote which cannot be misplaced or it is impossible to misplace you do not know me this i could lose that in a minute so this is no this is a very big you cannot misplace it anywhere so this is a jumbo universal remote control and it is impossible to im misplace or lose this i this is one such interface which can be created and the personal preference would be a spe to incorporate speech recognisers which will respond to user is voice for a particular function right thank you that is okay thank you very much any comments on her presentation well looks like we still have quite a choice of things out there what i am no suggestion is bad yes but we are going to have to narrow it down a little more i do not think that we can get the t shape is good the child one is good the too big to misplace i think it is just funny i do not think that is going to be our impulse purchase at the checkout counter okay yeah i i th i think okay it is it is going to be a little bit too unwieldy no i think the these are her presentations yeah but as far as the decision making we getting to that after after but if i just wanted to know whether anybody had any any anything to add to her presentation have to come back to that later we can okay no i think her presentation was good and she really explored all the options right yeah ho who wants to go next yeah maybe okay and you participant 2 okay the next one sorry oops it is it was the old one components the components design okay this time i am i am going to concentrate more on the components and the technical side of the remote controller design can you go on to the next slide please i have just brief down few components which we require for the remote control construction the 1st one is case to keep all the components like integrated circuit battery etcetera etcetera it is like it can be a plastic one hard plastic so that it can be strong even if you just you know if you if it falls down then it does not break so it should be strong and there are no harmful materials used in that and it should be recyclable and yeah and also using of coloring compon components like if we want to have different colors good point blue red green so we have to use some coloring compone compone components and the 2nd important thing is integrated circuit which we can use a highly sophisticated one because it is like the it is like the heart of the remote controller if it is not efficient then everything wi is going to be like the lef ess less efficient so it you should we should have a highly sophisticated one and it should be resistant to high as well as low temperatures suppose if it is 38 degrees outside 40 degrees outside it should it should be able to re resist the temperature highs and high temperatures and low temperatures and it should be with equipped with timer and alarm facility and the other component we should we have in the remote controller is a resistor which is like i it is very very much important for the electricity flow through through through the remote controller and also a capacitor which is a b which is a m i think it is it is like a battery capacitor can you go on to the next slide please a diode a transistor a resonator these are all this technical electri electronic compons components which are which we have to use in a remote controller a battery i would like to suggest one thing if we if we will be able to make a res rechargeable battery then we sh we need not go for a high performance battery even if it is a low performance battery it ca it can not l it can not charge much it it it is not a high voltage battery then also we can if it is a rechargeable one then people can use it for a long time so in that way we can cut cut the cost but w that we have to make the battery as rechargeable one and we we have a circuit board in a remote controller can you go to the next slide please and how it works how the remote controller works when you press a button go away thank you when you press a button when you do that you complete a specific connection that means when you when you press a button there will be a s a small circuit underneath the button and it will send some signals through the wires and then the chip will send start connection and knows that which button is pressed suppose you have pressed channel one button number one you have pressed then the chip will know that the number one button was pressed it pros produces a mors morse code line signal specific to that button every button every individual button has its own morse code suppose the user has pressed butto button one then it will have a spe the circuit will generate a specific morse code to b that that button and the transistor will amplify the signal and send then to the l e d which translates the signal into infrared light like you have got a signal by pressing a button that is a d a morse code has been generated by the integrated circuit now that signal that morse code has to be amplified by the transistor that is the use of transist transistor we which we use in the remote controller it will amplify the signal and it will send it to the l e d and which translates the signal into an infra infrared bits the sensor on the t v can see the infrared light and seeing the signal seeing the signal re it reacts appropriately that when it sees the amplified mo morse code signal then it will it will know which what what action it has to do then it will do the appropriate action so this is how the remote controller works it works can you go to the next slide please yeah i have few pictures when you look at the remote controller it is it is it this is a normal remote controller and to the next slide please and where we had a a few buttons and all and if you open the remote controller you have this circui circuit board and few electronic components like you can see a chip there which is having 18 pins and also a capac a capacitor 3 resistors and also a resonator yeah and di and a diode transistor the electronic components all of the electronic components have all those things like a chip and d diode transistors an yeah di can y you can see the t a 11835 labeled chip yes yes you can also see the the green 2 green things are these are they are they are resistors and just beside that you can see a transistor and a cylinder shape that one is a capacitor and also there are resistors sorry ther there is a diode can you go go on to the next slide so this is the circuit board the green one is a circuit board actually building a circuit bo board is pretty pretty easy and also it is a it is a l l inexpensive it is it costs less than what you print on a paper because when you when you are building some circuits some circuits and also wires it is it is better to go for printing because you can build these kind of k circuit boards on a on a bulk and it is just printing nothing like you know you do not need to use wires and all it is not exactly wires we are using it is just printing something on a board tha tho those prints will acti act as wires and ci circuits so th that green thing is a circuit board and also you can see there are b s like access for buttons like when you press a button the circuit under the button will be activated th it will it will he get some signals from it and it will it will ch its ch se send a signal signals to the transmit yeah integrated circuit can you go to the next slide please so this is these are the circuits un underneath the buttons can you see the black round marks they they are the circuits yes next please and like we have designed before we have seen some few things like instead off buttons we have some scrolls b but a b a push button requires a simple chip underneath it but whereas a scroll wheel requires normally a regular chip which is a higher price range okay like for s scrolls we have to go for a sophisticated and and k full a complete chip okay and a as energy source we offer a basic battery a more ingenious hard dynamo a kinetic provision of energy more than what is that you shake casually to provide energy so that also we can have in a battery or we can use solar sells that is interesting yeah yeah the product can be de delivered into different cases usually the cases and card flat that w we see usually d a normal remote controller okay okay yeah and you have more pictures we have 5 minutes to the end of the meeting yeah maybe d i have just one more slide i think like we can have a ma material such as plastic rubber wood titanium but titanium we can not use and also for electronics we can use a simple and regular re or an advanced chip on the print also infra it includes the infrared se sender yeah the for the movie just to j develop samples and so spe sample speaker an yeah that is it it is all for me now thank you okay well thank you any particular comments by anybody yeah on the scroll and the push button ca you can achieve scrolling by repeatedly pushing a button no no no th the the the scrolling wheels are different like you can go for a sw switches like buttons or scrolls which which we used to do before 1010 years before i think now nobody uses that because you need you need a a k sophisticated chip and all so i think it is better we go for ordinary buttons we will just go for push buttons for in the interest of cost yeah yeah push buttons push buttons yeah yeah okay we do not have a lot of time left and we will still have to make a decision and the marketing expert has to present her her thing okay go right to my 1st my next slide okay alright my method is i am interested in what the competition is doing and want to see how we can make ourselves different from the competition so i have really been looking at the press and the ads that are out there for other remote controllers i s i spend a lot of time on the internet surfing around doing the same thing and then when i am out in people is houses or at meetings or anything like that i try to notice what kind of remote controls people have and if it is convenient in the conversation i ask about it and i would encourage you all to do the same and my findings from this is that you know small is beautiful people like something that really fits in their hand kay simple is beautiful they do not want to have to squint at small print they want buttons whose functions are obvious and they want as few buttons as possible and they do not care for the mode thing they want each button to do something and eye catching is important it has got to look cute it has got to look appealing go ahead i am trying to finish fast for you and our preference is as far as i am concerned are we got to get to the market before the competition ours has to be look really great and it has to come out before the others so that we have a leg up on time to sell it and push it before other people get out their christmas item and we should develop one or 2 features we can really dwell on in our ad campaign if we try to tell people it has too many great features the consumer just gets confused and we do not get anywhere so we have got to narrow our selection down to li 2 things i think that we going to say are really great about our our our new product and i have been looking around at what designs every year different things are popular and in my research this year i found out that fruit and vegetable shapes are really popular and people are tired of hard plastic and hard metal they are more back into soft feel spongy feeling things things with maybe a little cloth on them so those are things maybe we want to look at as far as saleability of the item okay that concludes the presentation of everyone and what we really have to decide in this meeting is the concept of the remote and so what do we think on the concept of the remote you want to try to come back to yours and limit yours a bit yes i would like to include this feature which is called as voice recogniser y okay okay so speech recognition is most important as far as you are concerned yeah but w this could be one feature which could be sellable yeah h that could that could that could be our star feature yeah i think that is that that be really good yeah i agree with that yeah but but i what i am very very much doubtful how how far it will work because a speech recogniser like i it it has its own problems issues distance problem yeah it is not distance problem it it is recognizing a person is voice like maybe different people will be having different voices so it like it is everything so i well you you teach you have to teach so to get a good recogni recognizing system it is a costly thing i think no it is it is yeah it it is like your recording of all a question already and then you are expecting an answer from th for example you have a t v system i am the user and my family members are the user i will already record a question like yeah but yeah good morning like around 80 clock i want to see the news in the television so i will say just good morning and the t v will switch on it will recognize my voice and will switch on yeah okay before we get too far off here the components of the concept is the energy what kind of energy do we foresee i think i think battery and i think we all agreed on that battery battery battery that that is that is going to be most cost effective and the best thing yes yeah yeah okay then chip on print yeah yep yes okay and the case and i think we all agree on the case we want to have something maybe bright colorful yeah bright colorful trendy trendy design and strong and compact and also strong trendy yeah trendy design and compact trendy design compact and strong yes user interface concept interface type supplements that will be your area i think right jana like the switches like we use buttons for user interface push buttons put k i guess for yeah push buttons and not sure what they mean by supplements and yeah well i think that supplements like different types of features buttons like can have a f mute button or a swapping button yeah or or like her speech recognition would also be a supplement 0 like 0 her speech recognition feature would be a supplement a what right right right recogniser yeah yes okay so why do not we put down speech recognition if possible pending some more research from our industrial engineer on how expensive that is yeah right yes okay our next meeting will be in 30 minutes and the i d is to this is the individual actions to be taken until then to have the look and feel design and the u i d is supposed to come up with the user interface design and the marketing expert with the product evaluation okay in this phase the 2 of you jana and francine have to work together on a prototype using modeling clay it says here okay you will receive specific instructions will be sent to you by your coaches okay if you have any questions you know you you can always contact me or or your coach i suppose wherever they are hiding so i think we conclude the meeting here and we come back in 30 minutes according to our timetable here yeah okay thank you very much thank you thank you
where is the place okay hello that is any good here okay hello everyone hi hi how are we doing yeah good 1st we are going over the minutes of the last meeting more or less in the last meeting the marketing manager had presented her method of working meaning gathering suggestions from everyone to see how she best could market this product at within the budget that was given in general the idea is that it should be something that is not difficult to use it is also an item that people lose a lot so we should address that and of course it should be something that is very simple to use in addition to that to make it sell of course the marketing manager wishes that it be very attractive or like she says put some sizzle into it in one way or another so that the people are buying it now because in particular with smaller items that is a very important fact because if they say well i go home and think about it that will not work also mentioned was it should be it should have a very short learning curve and maybe it could be sold by using a slogan our technical the technical manager has then said that he feels it should have a chip that has infrared bits and it has an interface that controls the chip therefore messages will be controlled in the same manner there should be extra features like lit buttons maybe a beep if too many buttons are pressed child lock and maybe a display clock so that people could see the time you know what show they want to watch also mentioned was maybe different shapes so the components of the thing should be button bulbs infrared bulbs battery chips wires and maybe some kind of a holder for the for the item francina who is our interface designer has mentioned that there of course should have an on off button and also has mentioned an interesting feature that it should have maybe a channel lock particularly with maybe small children that they could not watch a channel lock watch a channel that is undesirable it should be compact her personal favorite was it should be t shaped and maybe having an alarm clock and the material should possibly be of non allergic nature the different systems that exist are infrared or radio waves maybe it should have an electricity saving feature and even possibly a timer to so that people can program their favorite program on right from the remote yes are we all in agreement that that is about what we discussed last time yeah yeah good pretty much is it yeah okay then we i am looking for 3 presentations and i do not know whether the order matters much i do not i do not think so so whoever wants it is yeah okay okay okay my slave please okay okay okay okay okay okay come on close already and that is number 2 right 3 3 but it has been 3 yes okay now as an interface designer i would give more emphasis on the interface how the remote looks like so that it is sellable it is attractive to customers next next please okay now the function of a remote is to send messages to the television this messages could be a switch on off message or switch to next channel message or swapping the channels or switching on to a particular channel like you can have the numbers 1234 up to 99 what 9 channel switches that me 9 channels switches yes yeah 9 numbers and then you have swapping a button by which using which you can swap the channels if you do not want to see the 3rd channel you can swap it to the 4th channel or vice versa then it should have a next button next button channel by which you can keep on scrolling the channels one by one next slide please then you should have a button which should which can be used for increasing or decreasing the volume then there should be a button which can give subtitles for a particular program which is going on at elevation for example if you are watching a french program and you would like to have a subtitles in english then there should be a channel which can trigger this mechanism in the television so that the user can see the air the subtitle titles on the screen then there should be some buttons which can control features like the color of the picture the contrast sharpness brightness of the picture now there should be a memory switch there should be a mute button suddenly if a viewer he gets a telephone call and if he wants he does not want to switch off the tv but he can reduce the sound he can bring the volume down and he can watch he can while talking he can watch the tv now the most important feature i would like to have in my remote would be the speech recognition feature it is an integrated program programmable sample sensor speaker unit so remote can be designed which can have the voice recognizes you can record your own voice which can be recognized by a voice recognizer in the television for example if you want to see if you want to see the 9th channel if you say just say 9th channel the remote will automatically it will switch to the 9th channel so the tv will have some recognizes which will recognize the user is voice and accordingly it will change its functionality so this is one of the very important feature a remote control can have so this is one of the interface which can be created a very simple interface which has all the important features then please next side then these are some of the remotes which are different in shape and color but they have many buttons so sometimes the user finds it very difficult to recognize which button is for what function and all that so you can design an interface which is very simple and which is user friendly even a kid can use that so can you go on to the next slide yeah so this is one of the interface or one of the remote which has this voice recognizer and this has multi purpose use it can be used for tv it can be used for cable satellites it can be used for vcr dvds and audio and this has inbuilt voice recognizer can you go on to the next slide yeah now this is an interface for a child for a remote which a child can use this is user friendly it is very attractive and children can use it as well as they can play with it and this comes with different colors different shapes and this this child interface has minimum buttons and all the important buttons are there in this small compact attractive child interface next slide please now this is a big oversized remote which cannot be misplaced or it is impossible to misplace you do not know me i could lose that in a minute this is a very big you cannot misplace it anywhere so this is a jambu universal remote control and it is impossible to misplace or lose this is one such interface which can be created and the personal preference would be to incorporate speech recognizes which will respond to uses voice for a particular function right thank you that is it okay thank you very much any comments on her presentation well looks like we still have quite a very much like we still have quite a choice of things out there no suggestion is bad but we are going to have to narrow it down a little more i do not think that we can get the t shape is good the child one is good it is too big to miss place i think it is just funny i do not think that is going to be our impulse purchase at the checkout counter it is going to be a little bit too unwieldy no i think these are her presentations as far as a decision making we get to come back to that later okay but if i just wanted to know whether anybody had any anything to add to her no i think her presentation was good and she really explored all the options who wants to go next okay and you okay the next okay the next one oops it is the woodland the components design okay this time i am going to concentrate more on the components and the technical side of the remote controller design can you go on to the next slide please i have just brief down a few components which we require for the remote control construction the 1st one is case to keep all the components like integrated circuit battery etc etc it can be a plastic one hard plastic so that it can be strong even if you just you know if it falls down then it does not break so it should be strong and there are no harm materials used in that and it should be recyclable and a good point yeah and also using of coloring components like if we want to have different colors blue red green so we have to use some coloring component components and the 2nd important thing is integrated circuit we can use a highly sophisticated one because it is like the it is like the heart of the remote controller if it is not efficient then everything is going to be like less efficient so it you should we should have a highly sophisticated one and it should be resistant to high as well as low temperatures suppose if it is 38 degrees outside 40 degrees outside it should it should be able to resist the temperature high temperature high temperature and it should be with equipped with timer and alarm facility and the other component we should we have in the remote controller is a resistor which is like it is very very much important for the electricity flow through through the remote controller and also a capacitor which is a which is a i think it is it is like a battery capacitor can you go into the next slide please a diode a transistor a resonator these are all the technical electronic components which we have to use in a remote controller a battery i would like to suggest one thing if we will be able to make a rechargeable battery then we need not go for a high performance battery even if it is a low performance battery it can not charge much it is not a high voltage battery then also we can if it is a rechargeable one then people can use it use it for a long time so in that way we can cut the cost but that we have to make the battery as rechargeable one and we we have a circuit board in a remote controller can you go to the next slide please and how it works how the remote controller works when you press a button go away thank you when you press a button when you do that you complete a specific connection that means when you when you press a button there will be a small circuit underneath the button and it will send some signals through the wires and then the chip will sense that connection and knows that which button is pressed suppose you have pressed channel one button you have pressed then the chip will know that the number one button was pressed it produces a more more scored line signal specific to that button every button every individual button has its own morse code suppose the user has pressed button one then it will have a the circuit will generate a specific mars code to that button and the transistor will amplify the signal and send them to the led which translates the signal into infrared light like you have got a signal by pressing a button that morse code has been generated by the integrated circuit now that signal that morse code that has to be amplified by the transistor that is the use of transistor which we use in the remote controller it will amplify the signal and it will send it to the led and which translates the signal into an infrared bits the sensor in the tv can see the infrared light and seeing the signal it reacts appropriately that when it sees the amplified morse code signal then it will it will know which what what action it has to do then it will do the appropriate action so this is how the remote controller works can you go to the next slide please yeah i have few pictures when you look at the remote controller this is a normal remote controller and to the next slide please and we had a few buttons and all and if you open the remote controller you have this circuit board and few electronic components like you can see a chip there which is having 18 pins and also a capacitor 3 resistors and also resonator and the diode transistor the electronic components all of the electronic components have all those things like chip and diode transistors yeah can you can see the t a 1183 5 labeled chip you can also see the green 2 green things are they are resistors and just beside that you can see a transistor and the cylinder shape that one is a capacitor and also there are resistors sorry there is a diode can you go on to the next slide so this is the circuit board the green one is a circuit board actually building a circuit board is pretty easy and also it is inexpensive it costs less than what you print on a paper because when you are building some circuits and also wires it is better to go for printing because you can build these kind of circuit boards on a bulk and it is just printing nothing like you know you do not need to use wires and all it is not exactly wires we are using it is just printing something on a board that those prints will act as wires and circuits so that green thing is a circuit board and also you can see there are like access for buttons like when you press a button the circuit under the button will be activated it will it will get some signals from it and it will it will send the signals to the integrated circuit can you go to the next slide please so these are the circuits underneath the buttons can you see the black round marks they are the circuits next please and like we have designed before we have seen some few things like instead of buttons we had some scrolls but a push button requires a simple chip underneath it but scroll wheel requires normally a regular chip which is a higher price range like for scrolls we have to go for a sophisticated and full complete chip and as energy source we offer a basic battery more engineers a hard dynamo a kinetic provision of energy modern watches that you shake casually to provide energy so with that also we can have in a battery or we can use solar cells that is interesting yeah yeah the product can be delivered into different cases usually the cases uncarved flat that we see usually a normal remote controller okay yeah you have more pictures we have 5 minutes to the end of the meeting i have just one more slide i think like we can have materials such as plastic rubber wood titanium but titanium we can not use and also for electronics we can use a simple and regular or an advanced chip on the print also it includes infrared sandal yeah and for the move we just develop a sample sensor speak sample speaker yeah that is it is all for me now okay well thank you any particular comments by anybody yeah on the scroll and the push button you can achieve scrolling by repeatedly pushing a button no no the scrolling was different like you can go for switches like buttons or scrolls which we used to do 10 years before i think now nobody uses it because you need a sophisticated chip and all so i think it is better we go for ordinary buttons we will just go for push buttons for interest of cost yeah okay we do not have a lot of time left and we will still have to make a decision and the marketing expert has to present her thing okay you are right to my next slide okay all right my method is i am interested in what the competition is doing and want to see how we can make ourselves different from the competition so i have really been looking at the press and the ads that are out there for other remote controllers i spend a lot of time on the internet surfing around doing the same thing and then when i am out in people is houses or at meetings or anything like that i try to notice what kind of remote controls people have and if it is convenient in the conversation i ask about it and i would encourage you all to do the same and my findings from this is that small is beautiful people like something that really fits in their hand is beautiful they do not want to have to squint at small print they want buttons whose functions are obvious and they want as few buttons as possible and they do not care for the mode thing they want each button to do something and eye catching is important it has got to look cute it has got to look appealing go ahead i am trying to finish fast for you and our preferences as far as i am concerned we have got to get to the market before the competition ours has to be look really great and it has to come out before the others so that we have a leg up on time to sell it and push it before other people get out their christmas item and we should develop one or 2 features we can really dwell on in our ad campaign if we try to tell people it has too many great features the consumer just gets confused and we do not get anywhere so we have got to narrow our selection down to 2 things i think that we are going to say are really great about our new product and i have been looking around at what designs every year different things are popular and in my research this year i found out that fruit and vegetable shapes are really popular and people are tired of hard plastic and hard metal they are more back into soft feel spongy feeling things things with maybe a little cloth on them so those are things maybe we want to look at as far as saleability of the item okay okay that concludes the presentation of everyone and what we really have to decide in this meeting is the concept of the remote  and so what do we think on the concept of the remote you want to try to come back to yours yes i would like to include this feature which is called his voice recognizer okay so speech recognition is most important as far as you are concerned this could be one feature which could be celibal yeah that could be our star feature that might be really good yeah i agree with that but i am very much doubtful how far it will work because speech recognizer like it has its own distance problem yeah it is not distance problem it is recognizing a person is voice like maybe different people will be having different voices so well you you teach you have to teach i get a good recognizing no it is it is yeah it is like you are recording a all a question already and then you are expecting an answer from for example you have a tv system i am the user and my family members are the user i will already record a question like good morning like around 80 clock i want to see the news in the television so i will say just good morning and the tv will switch on it will recognize my voice and it will switch okay before we get too far off here the components of the concept is the energy what kind of energy do we foresee i think battery i think battery and i think we all agreed on that that is that is going to be most cost effective and the best thing okay then chip on print yeah yes okay and the case and i think we all agree on the case we want to have something maybe bright colorful yeah bright colorful trendy design and strong and compact  dendy design compact and strong yes user interface concept interface type supplements that will be your area i think i know like the switches like we use buttons for user interface push buttons i guess for yeah and i am not sure what i mean by supplements supplements like different types of features buttons yeah or like her speech recognition would also be a supplement her speech recognition right right right yes okay so why do not we put down speech recognition if possible pending some more research from our industrial engineer on how expensive that is right okay our next meeting will be in 30 minutes and the id is to this is the individual actions to be taken until then to have the look and feel design and the uid is supposed to come up with the user interface design and the marketing expert with the product evaluation in this phase the 2 of you yana and frantin have to work together on a prototype using modeling clay it says here you will receive specific instructions will be sent to you by your coaches okay if you have any questions you know you can always contact me or your coach i suppose wherever they are hiding so i think we conclude a meeting here and we come back in 30 minutes to our timetable here thank you very much thank you okay thank you