okay everybody found his place again yeah yes that is nice okay so this is our 2nd meeting and still failing yeah now we are going into the functional design important thing of this phase is that we are going to try to get an agreement about the user requirements technical function design and the working design so that we can move onto the 2nd phase but 1st this phase 1st an announcement there is a little adaptation in the air conditioning system so there is our ghost mouse again that that means that you can have a little trouble with little trouble with the air conditioning that is because of this okay okay it is in wing c and e so it should be over in a in a while couple of days but it is going to be cold anyway so i do not think you are going to need it no then our agenda now 1st the opening this time i will take the minutes you are going to have a presentation all of you and we have got 40 minutes for the whole prese for the whole presentations so i suggest we take about 7 minutes per presentation and then we can have a little discussion about the new project requirements which have been sent to me and then the decision on the control functions which we want to include and those which we do not want to include so we have got 40 minutes for all of it so i suggest let us start with the 1st presentation yes who wants to be 1st think i will go 1st okay so just maybe it is easier if you yeah i think you will tell your presentation as well just which function you have and what you are going to talk about kay my name is freek van ponnen i am the market expert but you already knew that i have done some research we have we have been doing research in a usability lab where we observed users operating remote controls we let them fill out a questionnaire we had 100 of these test subjects in addition we did some market research see what the market consists of what ages are involved well these are 3 quite astonishing results i thought remotes are being considered ugly f 75% of the people questioned indicated that they thought their remote were was ugly and an additional 80% indicated that they would spend more money on a fancy looking remote control so in addition remotes were not very functional 50% of the people indicated they only loo used about 10% of the buttons on a remote control and 50% of the people indicated that their remote tended to get lost in their room so some things then we did some research to the most relevant functions channel selection and volume selection both got a 10 on a scale of one to 10 for relevancy the power button got a 9 and teletext got a 65 so these are the most most important functions on a remote control then there are some one time use function that is what i like to call them that audio settings video settings and channel settings buttons which are not really used very frequently but are still considered to be of some importance channel selection was also indicated to be used very frequently 168 times per hour then these are the this is the market 60% of the market consists of users between the ages 16 and 40 f 6 main characteristic of this group is that they are very critical on the remote control they like to use new f new functions but they also are very critical they will not spend their money very easily so the users of 46 to 65 years cons the make up 40% of the market they are not really very interested in features but they do tend to spend their money a lot easier what i think this indicates for our design i think we should make a remote for the future and this means we would have to focus on the age ages 16 to 45 this also makes up most the biggest part of the market so that will also be where our main profit would be gettable this would mean we would have to make a fancy design the results also indicated that about one quarter of the people questioned thought that the remote control caused r s r s i this is certainly something to take into account and 34% thought that it was hard to learn a n how to operate a new control remote control so these are 2 factors that i think should be included in the design besides of course that the remote must look very nice and the functionality as a lot of people indicated they only use about 10% of the buttons i think we should make very few buttons this will also be beneficial to the design of the remote i think the most frequently used buttons should be emphasized especially the channel selection and audio selection buttons cause they are used most and so they should be robust they should not break down easily then as mo as a lot of people indicated that their remote got lost in the room it might be and i say might be because it would certainly boost the production costs a lot but it might be a good idea to make a docking station and this would could get a button in it which would send a signal to the remote which would then beep so you would know where it is in the room and in addition to this it could recharge the batteries in the remote if you put it in then a surprisingly great deal of people w indicated that an l c d screen in the remote control would be preferred this was mostly people in the age of 16 to 25 but up till 45 it remains feasible this would also greatly increase the production costs but i think these are just some small factors we could consider okay that would be all thank you so anybody have any questions until now any questions about functional requirements no okay that is clear now to the 2nd kay okay i have been looking at the user interface of it yeah f for the techno f functions of of it yeah you can take your time okay we have got plenty of time so yeah you should go to the top thingy 0 slide show 0 yeah yeah okay there it is yeah yeah i think we must use the general functions of the remote control i have do i have done a little research on the internet and not much information about it about interface but yeah i i have been thinking about a simple manner to put a lot of functions in one in one remote control so you have got a lot of devi devices like d v d television stereo so but it must be user friendly so you c you can not put a a lot of functions in one yeah yeah in one remote control one remote but yeah yeah got many functions in one remote control but yeah you can see this is quite simple remote control few buttons but this re remote control got a a lot of buttons people do not like it so well what i was thinking about was keep the general functions like they are so like the on off button keep it yeah l like a red button everybody everybody knows it so you do not have to change that my personal preferences use a display for specific functions of the different device so wh what i was th thinking about was you have got this the remote control and you got here the general functions like the on off button sound i dunno and here you have got a s kind of a display it is a touchscreen so yeah you got a general f f the functions of the device for a d v d player or so the pl yeah f for playing reverse and you got here real buttons for selecting a device so this button is for a d v d or so for every device you have got a a f a b a part display of a part buttons so you you never got all the buttons on w one device so that is my idea about it kay yeah and let us see yeah so a touchscreen and th the buttons the real buttons we have to use we better c use quite large buttons for yeah everybody have to use it so ol even even old people young people so we must keep buttons quite s simple and quite large so yeah yeah yeah that was my part of it okay so anybody has questions about the technical functions well i think if we are going to use a touchscreen we are going to go way above the €125 n i i do not think so yeah you got quite a cheap touchscreen touchscreen s it is not in color or something it is just one colo yeah i seen w something on the internet not today but a few weeks ago you got yeah quite an a kind of touchscreen and it is for €20 or less huh so it is possible kay that is nice well it would certainly make a fancy design yeah yeah but the it would not be very robust so it is very fragile and you can get scratches on it that is true that is right yeah that is true we would have to look into that maybe we can 1st listen to your presentation and then we have a little discussion about the requirements and design yeah that is okay i think it is going to it is not too much okay okay i have got a presentation about the working design 1st about how it works it is really simple of course everybody knows how a remote works the user presses a button the remote determines what button it is uses the infrared to send a signal to the t v the t v switches to the frequency or what function it is so we have got the the plate it gots conductive disks for every button when the user presses a button a signal got sent goes to the led and transmits tranmi transmits its to the t v it is a very simple device technically speaking so this is a schematic overview you have got the buttons the power source and when a button gets pressed its goes to the chip the chip controls the infrared bulb and perf perhaps a normal bulb when you press a button you can actually see your pressed button well i think we should use default materials simple plastics keep the inner workings simple so it is robust i think we should focus on esthetics the design and the user interface because if you are going to use high tech materials the price is going to go sky high and you only have to design a remote once and if you use high tech materials it come back in every product so it is in my idea it is it is going to be smart to invest in di in design and not in in the product itself that is it okay thank you okay okay now i hope everybody has a little bit more insight in the functions we all have and what we are doing right now i am the project manager so i am here to mess things up and tell you some new requirements that is we have got to design a remote which is only suitable for t v that is because it will be too complex and the time to market will be too big if we want to have it for more functions okay so it has to be simple another point is we have to skip the teletext because in the world of upcoming internet we think teletext is going to be a thing of the past and it is a function we do not need in our remote control internet is also mentioned in a function we can use maybe also on televisions it will be available as well another one is the customer is 40 plus that is the the market we have to to to target because we are going to develop a new product which is specially designed for the younger customers this is a bit pity for the marketing expert because he was aiming on the the younger persons so we have to find a market which is above 40 plus but which will suit our remote control and the other way round and we have to be very attent in putting the corporate image in our product so it has to be visible in our design in the way our device works and we have to be very clear on this point as well so i suggest let us have a discussion on the control functions yeah so is there any discussion possible about the new product requirement we can see if we can find a way between the functions we want to use and the market we want to reach with our product yeah cause you are you are saying that teletext is going to be an old feature and it is not going to be used anymore anyway pretty soon and new t v s will have internet access on them but i think if you are targeting people of 40 plus the chance that they will have a t v with internet access within the next like 20 years is very slim in addition people indicated that teletext simply was an important feature for the remote control yeah so i think it is pretty dumb to put no teletext feature on it i am pretty much against it against the no teletext yes besides that i think the market for 40 plus is like pretty small but i mean if i s if i see this it is i think we are just going to go for another 40 yeah it is it is standard remote pretty no i think we can and not innovative i think we can do a lot with the design and the simple buttons which were also mentioned remote control if we put a lot of effort in those we can make a remote control with just 2 or 3 buttons or just a remote which is suitable for the market we want to reach because it is 40% of the market yeah and if you look in holland at the whole generation of 40 plus 50 plus it it is the the biggest share of the of the whole population now yes but it is not the biggest part of the market no and besides that they are not very critical so i mean they do not really care what the remote control is like they will just pretty much take the 1st thing they see and which looks acceptable but do not you think that if we make a remote which is typically made for this market that people think the people think that is the the device i have looked for although i did not realize it so let us try it no i think that would be the case in the 16 to 45 age category because they are critical and they they want to have a fancy remote control yeah people of 40 plus i mean they want it to work but as soo as soon as it works it is okay with them yeah i think that if we are if we put our marketing right we can sell this just like i do not know if you have heard about it in the news so the the elderly mobile phone yeah it is a big success yeah if we if we make a remote control just l with that idea in mind we could make tons of money i think i have not heard of it very big success yeah we do not have to focus on on on the on the design then but on functionality i think so as well we just change our focus on the project and i think we can we can sell this i simply think that the new products we are going to make spef specifically design are designed for younger people so maybe we can focus ourself on the elderly people and i think we have to see what requirements we need for those remote controls cause what you told is the channel selection is important yes volume selection power and teletext yes yeah okay but obviously the board tends to disagree no we we have not voted yet so i think teletext can be can be a function as well but only if if it will not higher the the cost because i do not know if it will be a lot more money to implement teletext as well but i do not think it will be a problem or is teletext a but deaf people need teletext for for subtitles yeah yeah also so it is yeah yeah so i suggest i think it would definitely be a bad idea not to include teletext it is yeah is anybody really against teletext no no just that that we just keep the teletext i think that is a good idea as well especially for the subtitles maybe we can make that another point of advantage in our remote control if we make a k a button ex for example for big subtitles which is instantly on the remote control yeah yeah for elderly people they can think 0 i want to have subtitles and they push the button and they get the big subtitles that is a good idea yeah yeah so i think teletext can v can be very useful in our advantage functionality should be few buttons you said yes i think that is very important we have a few buttons yeah so to keep it simple but i do not think that is really an issue any more cause well might be if it is only for televi yeah but i mean it if it is only for t v you are not going to need a lot of buttons anyway yeah you need a one to 0 button next channel previous channel no yeah volume up volume down and some teletext buttons but yeah but do you need i think if you if you only l so we can s we can skip the display so we do not need it but do you need the buttons for one to 0 nah maybe c we can think if you are going to include teletext you do i think many people like to use that maybe we can use cause if you should if you want to switch from channel one to like 35 you do not want to push the next channel button 35 times yeah yeah no maybe we can implement the scroll button or a joystick like there are other ways too just look if you look at telephones yeah the sony telephone has a scroll button which is very useful in searching names or yeah that is true but i do not think there are many t v s that can switch channels that fast and so you would need like the t v would need an a function where you can actually view all channels and scroll through it and i dunno if many channels would do have that if many t v s have that yeah and besides that it is if we are going to focus on elderly people they will have to adapt they are not used to using scroll buttons that is right so perhaps we should s stick to the basic layout the numbers yeah yeah they can see how much buttons there are going to be on on the display and if it is too much we can reconsider it but i think there will not be very much buttons yeah or there do not have to be a lot but i do not think i think if you are going to make a remote control only to operate a t v you there is not much you can gain on having as few buttons as possible cause i think there are pretty many remote controls that can only operate a t v which already only have the minimum number of buttons i do not think there is much to be gained in that area the number of buttons yeah i think it is very important in the in the design you can make a very fancy design with putting the buttons on the right places and if you have less buttons you can do a lot more with that is true but i think there is simply not much to gain on the competition when you when you are making a remote control only for to operate only the t v to operate only the t v yeah cause if you have a a remote control only to operate a t v there is simply not a lot of buttons required there is not a lot of functions required so most existing remote controls simply do not have a lot of buttons either no no so so i think it would be very hard to actually gain on the competition here kay so we can that would that would cost a a big marketing expedition yeah that is right which was one of the arguments to make it only for the t v because we did not have the time to market a lot yeah so you suggest we could better focus on for example the docking station like other functions instead of f of less buttons maybe well yeah i think mean we obviously need a good way to position all the buttons and but i do not think we should spend very much time in that no do you think the docking station will is allowed in the budget we have it should be possible yes cause it can be if it is not too fancy no and if the remote stays rather small it should be possible yeah no yeah no because i think that is that is a good advantage point as well if we have a fancy looking docking station or very that is a nice requirement yes docking station so we are just going to focus on the extras i think so yeah yeah i think maybe we should do some research into what elderly people like to have in a yeah like to have extra in a new remote control that is a good point you said they easily get lost as well yes well 50% of the people indicated that remote control tended to get lost yeah so maybe we should implement the audio sign or something yeah that was what i suggested yeah like with your key chain if you whistle it goes it makes a sound you have it on yeah you have it is on some phones too which have a docking station yeah hm yeah and you just press a button and the phone goes ringing yeah so audio signal should be possible as well so you know where it is i think it is not too expensive no another point is the l c d screen i do not know if that will rise the cost too much because y i i think we will have to choose between the docking station or the screen cause yeah it is it will be too much as well i think since a lot of people indicated that a new remote control is hard to learn and we are focusing on elderly people here which tend to have a hard time understanding new devices it might be a good idea to have just a little screen on it which would explain a button if you press it which would tell you what it does yeah and it would not have to be touchscreen or a very expensive screen but based okay yeah just the l c d 0 just the normal screen just a small screen with 2 that is a good idea so some extra info feedback yeah yeah yeah i think that is a good idea as well but i dunno if that would as the small screen that would fit into the costs extra button info i think that should be possible as well let us see what did we say more should be fancy to fancy design easy to learn few buttons we talked about that docking station l c d general functions yeah kay and default materials i think that is a good idea as well because elderly people do not mind if it is a titanium cover or just a plastic one so that does not really matter no so i think we nee i think probably elderly people would be a little bit more careful with their remote controls than youngsters let us specify the target group because are we talking about elderly elderly people or people from 40 to 80 because i think what we are going to design now is for people above 60 maybe yeah yeah what do we want i think if we want a with for example the the telephone for elderly people we can target the real elderly people i think that would be a if we should do something like that it would be a i think it would be really good for for the image of the company yeah and i think i think there would be a good market for it so that is the if we are able to really bring an innovative product now you are talking about 60 to 80 for example yeah the really yeah but 60 i would have to look into that a little more okay and different cultures are we well i do not think they have different television sets okay in every country no no cause we have got 5 minutes left just now so kay kay small warning and with the little screen in it which explains the buttons should you could i think we n it would be a lot easier to adapt it to different cultures yeah in different languages you know yeah yeah yeah yeah or you have to put a language button in it but that will be a bit unnecessary i think right no yeah yeah it is better to put it on different markets with it all yeah yeah okay so that is the the target then a few small things okay i will put the minutes in the project project document folder what we are going to do for the next meeting is the industrial designer will do the components concept user interface designer the user interface concept and the trend watching so just keep in mind the things we have said about the target group requirements and the trends which are going on and specific instructions will be sent to you by the personal coach kay so i thank you for this meeting and i think we have a lunch break now that is good yeah so that is a good thing
hey good afternoon good afternoon now my laptop has to say no no my laptop is this no it is a nice does it again it is working okay good afternoon okay everybody found this place okay everybody found this place again yeah that is nice okay so this is our 2nd meeting and still failing yeah and now we are going into the functional design important thing of this phase is that we are going to try to get an agreement about the user requirements technical function design and the working design so that we can move on to the 2nd phase but 1st this phase 1st announcement there is a little adaptation in the air conditioning system so there is our ghost mouse again but that means that you can have a little trouble with little trouble with air conditioning that is because of this okay it is in wing c and e so it should be over in a while a couple of days it is going to be cold anyway so i do not think you are going to need it then our agenda now 1st the opening this time i will take the minutes you are going to have a presentation all of you and we have got 40 minutes for the whole presentations so i suggest we take about 7 minutes per presentation and then we can have a little discussion about the new project requirements which have been sent to me and then the decision on the control functions which we want to include and those which we do not want to include so we have got 40 minutes for all of it for all of it so i suggest let us start with the 1st presentation who wants to be 1st i think i will go 1st okay so maybe it is easy if you yeah i think you will tell them in your presentation as well just which function you have and where you are going to talk about okay my name is freik van poland i am the market expert but you already knew that i have done some research we have been doing research in a usability lab where we observe users operating remote controls we let them fill out a questionnaire we had 100 of these test subjects in addition we did some market research what the market consists of what ages are involved well these are 3 quite astonishing results i thought remotes are being considered ugly 75% of the people questioned indicated that they thought their remote was ugly and an additional 80% indicated that it would spend more money on a fancy looking remote control so i am in addition remote we are not very functional 50% of the people indicated they only used about 10% of the buttons on a remote control and 50% of the people indicated that the remote tended to get lost in their room so some things then we did some research to the most relevant functions channel selection and volume selection both got a 10 on a scale of one to 10 for relevancy the power button got a 9 and teletext got a 6 and a half so these are the most most important functions of a remote control then there are some one time use function that is what i like to call them there are the audio settings video settings and channel settings buttons which are not really used very frequently but are still considered to be of some importance channel selection was also indicated to be used very frequently 168 times per hour then these are the this is the market 60% of the market consists of users between the ages 16 and 46 main characteristic of this group is that they are very critical under remote control they like to use new functions but they also are very critical they will not spend their money very easily so the users of 46 to 65 years they make up 40% of the market they are not really very interested in features but they do tend to spend their money a lot easier but i think this indicates for our design i think we should make a remote for the future and this means we would have to focus on the ages 16 to 45 this also makes up the biggest part of the market so there will also be where our main profit would be getable this would mean we would have to make a fancy design the results also indicated that about one quarter of the people questioned thought that remote control caused errors rsi this is certainly something to take into account and 34% thought that it was hard to learn how to operate the new control remote control so these are 2 factors that i think should be included in the design besides of course that the remote must look very nice functionality as a lot of people indicated they only use about 10% of the buttons i think we should make very few buttons this will also be beneficial to the design of the remote i think the most frequently used buttons should be emphasized especially the channel selection and audio selection buttons because they are used most and so they should be robust they should not break down easily then as most as a lot of people indicated that their remote got lost in the room it might be and i say it might be because it would certainly boost the production costs a lot but it might be a good idea to make a docking station this would could get a button in it which which would send a signal to the remote which would then beep so you know where it is in the room and in addition to this it could recharge the batteries in the remote if you put it in then a surprisingly great deal of people would indicate that an lcd screen in the remote control would be preferred this was mostly people in the age of 16 to 25 but up till 45 it remains feasible this would also greatly increase the production costs but i think these are just some small factors we could consider okay that would be all thank you anybody have any questions until now about functional requirements okay that is clear to the 2nd okay i am going to use the interface of it yeah for the technical functions of it yeah you can take your time or we have got plenty of time it is a slide show yeah there is there it is yeah i think we must use the general functions of the remote control i have been doing a little research on the internet not much information about it about the interface but yeah i have been thinking about a simple manner to put a lot of functions in one remote control so you have got a lot of devices like dvd television stereo but it must be user friendly so you can put a lot of functions in one yeah yeah i in one remote control but yeah yeah got many functions in one remote control but you can see this is quite simple remote control a few bitons but this is a remote control but this is a remote control a few bitters but this remote control got a lot of buttons people do not like it so what i was thinking about was keep the general functions like the are like the on off button keep it like a red button everybody knows it so you do not have to change that my personal preferences use a display for special functions of the different device so what i was thinking about you got this is the remote control you got here the general functions like the on off button i do not know here you got a kind of a display it is a touchscreen so yeah you have got a general of the functions of the device for a dvd player so for playing reverse etc you have got here real buttons for selecting a device so this button is for dvd or so so for a dvd or so for a every device you got a part display of a part buttons so you never got all the buttons on one device so that is my idea about it okay yeah and let us see yeah so touch screen and the buttons the real buttons we have to use we better use quite large buttons for everybody have to use it so even of old people young people so we must keep the buttons quite simple and quite large so yeah yeah yeah yeah it was my part of it anyone has questions about the technical functions well i think if we are going to use a touchscreen we are going to go way above the 12 and a half euros yeah i do not think so you got quite cheap touch screens it is not in a corner or something it is just one corner yeah i have seen something on the internet not today but a few weeks ago you got quite a kind of a touchscreen for €20 or less so it is possible okay that is nice well we certainly make a fancy design yeah but it would not be very robust it is very fragile and you can get scratches on it that is true that is true we have to look into that maybe you can 1st listen to your presentation and then we will have a little discussion about the requirements and design i think it is going to okay i have got a presentation about the working design 1st about how it works it is really simple of course everybody knows how remote works the user presses a button the remote determines what button it is button it is uses the infrared to send a signal to the tv the tv switches to the frequency or what function it is so we have got the plate it has got conductive disks for every button when the user presses a button a signal goes to the lead and transmits it to the tv it is a very simple device technically speaking so this is a schematic overview overview you have got the buttons the power source and when a button gets pressed goes to the chip the chip controls the infrared bulb and perhaps a normal bulb when you press a button you can actually see your pressed button well i think we should use default materials simple plastics keep the inner working simple so it is robust i think we should focus on esthetics the design and the user interface because if you are going to use high tech materials the price is going to go sky high you only have to design a remote once and if you use high tech materials it comes back in every product so it is in my idea it is going to be smart to invest in design and not in the product itself that is it okay thank you okay okay okay now i hope everybody has a little bit more insight in the functions we all have and what we are doing right now i am the project manager so i am here to mess things up and i will tell you some new requirements that is we have got to design a remote which is only suitable for tv that is because it will be too complex and the time to market will be too big if we want to have it for more functions so it has to be simple another point is we have to see have to skip the data text because in the world of upcoming internet we think data text is going to be a thing of the past and it is a function we do not need in our remote control internet is also mentioned just to go in a function we can use maybe also on televisions it will be available as well another one is the customer is 40 plus that is the market we have to target because we are going to develop a new product which is specially designed for the younger customers this is a bit pity for the marketing expert because he was aiming on the younger persons so we have to find a market which is above 40 plus but which will suit our remote control and the other way around and we have to be very attentive putting the carpet image in our product so it has to be visible in our design in the way our device works and we have to be very clear on this point as well so i suggest let us have a discussion on the control functions so is there any discussion possible requirements we can see if we can find a way between the functions we want to use and the market we want to reach with our product you are saying that teletext is going to be an old feature and it is not going to be used anymore anyway pretty soon and new tvs will have internet access on them but i think if you are targeting people of 40 plus the chance that they will have a tv with internet access within the next like 20 years is very slim in addition people indicated that teletext simply was an important feature for the remote control so i think it is pretty dumb to put no teletext feature on it i am pretty much against it against the no data text yes besides that i think the market for 40 plus is like pretty small but if i see this i think we are just going to go for another pretty i think we can not innovative i think we can do a lot with the do a lot with the design and the simple buttons which are also mentioned if we put a lot of effort in those we can make a remote control with just 2 or 3 buttons or just a remote which is suitable for the market you want to reach because it is 40% of the market and if you look in holland the whole generation of 40 +50 plus it is the biggest share of the whole population now yes but it is not the biggest part of the market no besides that they are not very critical so i mean they do not really care what the remote control is like they will just pretty much take the 1st thing they see and which looks acceptable but do not you think that if we make a remote which is typically made for this market that people think from the people think that is the device i have looked for although i did not realize it so let us try it no i think that would be the case in 16 to 45 h is category because they are critical and they they want to have a fancy remote control people of 40 plus i mean they wanted to work but as soon as it works it is okay with them yeah i think that if we are if we put our marketing right we can sell this just like i do not know if you have heard about it in the news the the elderly mobile phone yeah it is a big success yeah if we if we make a remote control just like with that id in mind we could make tons of money i think now we do not have to focus on on the on the on the on the design then but on functionality we just change our focus on the project and i think we can we can sell this well i simply think that the new products we are going to make specifically design are designed for younger people so maybe we can focus ourselves on the elderly people and i think we have to see what requirements we need for those remote controls because what you told is the channel selection is important volume selection power and teletext yes okay but obviously the board tends to disagree no we have not i think teletext can be a function as well but only if it will not hire the cost because i do not know if it will be a lot more money to implement teletext as well but i do not think that will be a problem or is teletext deaf people need teletext for subtitles yeah so i suggest i think it would definitely be a bad idea a lot to include the text is anybody really against teletext no no just keep the teletext i think that is a good idea as well especially for the subtitles maybe we can make that another point of advantage in our remote control if we make a button for example for big subtitles which is instantly on the remote control for elderly people that they can think 0 i want to have subtitles and they push the button and they get the big subtitles that is a good idea so i think that text can be very useful very useful in our advantage functionality should be a few buttons you said yes i think that is very important we have a few buttons so to keep it simple i do not think that is really an issue anymore because well might be but i mean if it is only for tv you are not going to need a lot of buttons anyway need a lot of buttons anyway you need the one to 0 button next channel previous channel volume up volume down and some teletext buttons but yeah but do you need if you only we can skip a display so you do not need it do you need the buttons for one to 0 maybe we can if you are going to include teletext you do i think many people like to use maybe you can use a if you want to switch from channel one to like 35 you do not want to push the next channel button 35 times maybe you can implement the scroll button or joystick like there are other ways to just look if you look at telephones the sony telephone at a scroll button which is very useful in searching names or that is true but i do not think there are many tvs that can switch channels that fast and so you would need like the tv would need a function where you can actually view all channels and scroll through it and i do not know if many channels would do have that if many tvs have that and besides that it is if we are going to focus on elderly people they will have to adapt they are not used to using scroll button scroll buttons that is right so perhaps we should stick to the basic layout this is the numbers yeah we can see how much buttons there are going to be on the display and if it is too much we can reconsider it but i think there will not be very much buttons or they do not have to be allowed i think if you are going to make a remote control only to operate a tv there is not much you can gain on having a few buttons as possible as few buttons as possible because i think there are pretty many remote controls that can only operate a tv which already only have the minimum number of buttons i do not think there is much to be gained in that area the number of buttons i think it is very important in the design you can make a very fancy design with putting the buttons on the right places if you have less buttons you can do a lot more that is true but i think there is a very fancy design true but i think there is simply not much to gain on the competition when you when you are making a remote control only for it to operate only the tv to operate only the tv if you have a remote control only to operate a tv there is simply not a lot of buttons required there is not a lot of functions required so most existing remote controls simply do not have a lot of buttons either no so i think it would be very hard to actually gain on the competition here okay so we can that would cost a big marketing expedition that is right which was one of the arguments to make it only for the tv because we did not have the time to market a lot yeah so you suggest we could better focus on for example the docking station like other functions instead of less buttons of less buttons well yeah i think i mean we obviously need a good way to position all the buttons and but i do not think we should spend very much time in that no do you think the docking station will is allowed in the budget we have it should be possible yes because it is not too fancy and if the remote stays rather small it should be possible yeah because i think that is a good advantage point as well if we have a fancy looking docking station or very so that is a nice requirement so we are just going to focus on the extras i think so yeah i think maybe we should do some research into what elderly people like to have in a yeah extra and in remote control that is a good point you said they easily get lost as well yes well 50% of the people indicated that remote control tended to get lost so maybe we should implement the audio sign or something yeah that was what i suggested yeah like with your keychain if you whistle it goes it makes us have some some phones too which have a docking station and you just press a button and the phone goes ringing yeah so audio signal should be possible as well i think it is not too expensive it is just there another point is the lcd screen i do not know if that will rise the cost too much i think we will have to choose between the docking station or the screen because yeah it is too much as well i think since a lot of people indicated that a new remote control is hard to learn and we are focusing on elderly people here which tend to have a hard time understanding new devices it might be a good idea to have just a little screen on it which would explain a button if you press it which would tell you what it does yeah and it would not have to be touch screen or a very expensive screen but just the lcd or just a normal screen just a small screen with 2 some extra info feedback yeah i think that is a good idea as well but i do not know if that would just a small screen fit into the cost extra button info i think that should be possible as well let us see what did we say more should be fancy design easy to learn few buttons we talked about that talking station lcd general functions yeah okay and default materials i think that is a good idea as well because other people do not mind if it is a titanium cover or just a plastic one so it does not really matter so i think probably elderly people would be a little more careful with their remote controls and youngsters let us specify the target group are we talking about elderly elderly people or people from 40 to 80 because i think what we are going to design now is for people above 60 maybe what do we want if we want to prophylate us with for example the the telephone for elderly people we can target the real elderly people i think there would be if we should do something like that it would be i think it would be really good for for the image of the company yeah and i think i think there would be good market for it so that is the to really bring an innovative product and you are talking about 60 to 80 for example yeah to really yeah 60 i would have to look into that a little more okay and different cultures well i do not think they have different television sets in every country no we have got 5 minutes left and with the little screen in it which explains the buttons i think it would be a lot i think it would be a lot easier to adapt it to different cultures yeah in different languages you know or you have to put a language button in it but that will be a bit unnecessary i think it is better to put it on different markets with it all okay so that is the target then a few small things okay i will put the minutes in the project document folder what we are going to do for the next meeting is the industrial designer will do the components concept user interface designer the user interface concept and the trend watching so just keep in mind the things we have said about the target group requirements and the trends which are going on and specific instructions will be sent to you by the personal coach so i thank you for this meeting and i think we have a lunch break now that is good so that is a good thing now we are not allowed to talk about it 0 my god that is going to be very hard i am not