shares of activision blizzard inc atvi rose 591 to 8439 friday on what proved to be an allaround positive trading session for the stock market with the sp 500 index spx rising 056 to 397099 and the dow jones industrial average djia rising 041 to 3223753 this was the stocks second consecutive day of gains activision blizzard inc hit a new 52week high surpassing its previous peak of 8150 which the company achieved on august 19th the stock outperformed some of its competitors friday as unity software inc u fell 154 to 2872 trading volume 245 m eclipsed its 50day average volume of 64 m editors note this story was autogenerated by automated insights an automation technology provider using data from dow jones and factset see our market data terms of use