truecar inc true  the online used and new car buying and selling company said it expects total new vehicle sales of 112 million vehicles in july down 10 from a year ago and down 2 from june when adjusted for the same number of selling days the company also estimates the seasonally adjusted annualized rate saar for total light vehicle industry sales to be 13 million in july down 15 from a year ago truecar expects us retail deliveries of new cars and light trucks in july excluding fleet sales to be down 14 from a year ago and down 1 from june to 975597 vehicles truecar industry analyst zack krelle said consumers are facing increasing challenges to vehicle affordability as rising interest rates boost monthly payments even as average purchase prices remain flat this month were seeing the first response from the industry to address affordability concerns by increasing incentives for the first time in nearly 20 months krelle said the company that saw the biggest yearoveryear percentage increase in forecasted retail unit sales in july was tesla inc tsla at 659 followed by ford motor co f at 327 truecar said while honda motor co hmc saw the biggest decline at 505 followed by nissan motor co ltd nsany at 394