molson coors beverage is seeing a split emerge among its customers as inflation hits their wallets some beer drinkers are trading down while others are still shelling out for pricier sixpacks shares of the beverage company fell more than 10 in morning trading tuesday as concerns about the uncertain macroeconomic environment weighed on the stock the company reported secondquarter earnings and revenue roughly in line with wall streets estimates ceo gavin hattersley told cnbc that the beer industry saw softening sales during the second quarter which the company blamed for a 17 decline in its us sales volume but molson coors said it outpaced the broader industry in the united states canada and the united kingdom during the period hattersley credited strong sales growth for pricier drinks like blue moon and peroni beer as well as strengthening demand for cheaper beers like miller high life and keystone light a year ago molson coors began trimming its portfolio of lowerpriced beers to focus on more popular options some investors wanted the company to ditch the segment altogether and instead focus entirely on more expensive beers which have performed better in recent years what some would regard as an achilles heel in the past has positioned us perfectly at the moment hattersley said some of our competitors only operate in the premium space which is obviously not a place id like to be as were heading into whats clearly going to be tough times as molson coors sixpacks get more expensive more consumers could trade down to its lowerpriced options the company raised its prices in the spring by nearly double its usual rate and is considering another round of hikes toward the end of 2022 according to hattersley beer isnt the only industry seeing a split in behavior among consumers ferrari reported a record second quarter on tuesday fueled by soaring growth for its luxury cars delta air lines said the recovery of tickets for premiumclass tickets has outpaced that of main cabin tickets chipotle mexican grill said highincome customers are visiting more frequently while those making less than 75000 a year arent ordering its burritos as often