to judge by the redditfueled rollercoaster ride in shares of gamestop corp amc entertainment holdings inc and silver you might think investing is supposed to be exciting the financial world’s equivalent of a stadium packed with screaming super bowl fans and financial planners are killjoys diversify holdings don’t chase hot stocks don’t try to time the market where’s the fun in that the sense of being part of something bigger the advice may not seem quite so fuddyduddy now that gamestop’s shares have fallen rudely back toward earth that said investors who have entered the stock market for the first time in the past year or so do remain part of something greater they have written themselves into financial history books for better or worse one unfortunate fact that history shows us however is that we humans have a long pattern of not really learning from our mistakes