the same factors that torpedoed snap inc’s earnings results ominously linger as investors await alphabet inc parent google’s financial results on tuesday google googl goog could be hindered by a change in apple inc’s aapl privacy policy that makes it harder to target and measure digital advertising as well as a choked global supply chain that has driven down ad spending google probably isn’t as exposed as snap snap because google has invested heavily in developing aggregated measurement approaches to prepare for privacy changes according to wall street analysts “given snap’s size maturity and ad technology stack relative to the much larger more experienced industry leaders we believe the company is more susceptible to these challenges” monness crespi hardt  co’s brian j white wrote of the privacy issues and supplychain disruptions “that said we doubt any company tied to digital ad spending will be immune to these issues including facebook alphabet and others” for more snap points to possibility of apple causing the longfeared ‘admageddon’ google’s primary headache continues to be antitrust scrutiny both in the us and abroad which led the company to halve its app fees on thursday a nod to saber rattling from developers regulators and lawmakers to make google’s digital store more accessible and commission fees less punitive a bipartisan bill in the us senate the open app markets act would force the companies’ app stores to let developers use other payment systems potentially helping them opt out of default service fees the bill announced in august came on the heels of an antitrust lawsuit from attorneys general in 36 states and the district of columbia that claims google abused its power over app developers through its play store on android “we believe alphabet is wellpositioned for a continued recovery in digital ad spending and further momentum in the cloud however we anticipate antitrust investigations will carry on with great fanfare” monness crespi hardt analyst white cautioned earnings analysts on average expect google to report earnings of 2373 a share up from 1640 a share a year ago analysts were projecting 2005 a share at the end of june contributors to estimize a crowdsourcing platform that gathers estimates from wall street analysts as well as buyside analysts fund managers company executives academics and others are just as optimistic projecting earnings of 2373 a share on average revenue analysts on average expect google to report 5231 billion in thirdquarter revenue excluding traffic acquisition costs tac compared with 38 billion a year ago subtracting tac estimize contributors predict 5206 billion on average stock movement google’s stock has soared 56 so far this year while the sp 500 index spx has increased 21 what analysts are saying google’s exposure is further mitigated by a diverse revenue model that includes a multibilliondollar cloud business and other bets “google cloud offers a unique value proposition for enterprises given its ability to leverage consumerrelated innovations eg google maps google assistant google play youtube google shopping etc with its robust cloud offering” white said in an oct 13 note that rates google shares as buy with a price target of 3500 cowen’s john blackledge remains “bullish” on the resilient strength of google’s powerhouse search business in the midst of an uncertain online ad market “we expect robust holiday spending despite inventory issues” blackledge said in an oct 11 note that maintains an outperform rating on alphabet shares and price target of 3300