  amazons dominance in the marketplace continues to grow as evidenced by a 51 increase in its stock price in 2023   the annual amazon prime day event exclusive to prime account holders is highly anticipated and could potentially lead to a surge in profit and a subsequent rise in stock price   the amazon prime day in 2022 was hugely successful generating a staggering 12 billion in global sales with over 300 million items purchased worldwide this event marked an 81 increase in sales from the previous year amazoncom inc amzn unstoppable dominance in the marketplace is evident as its stock price has soared by an impressive 51 this year the highly anticipated amazon prime day an exclusive event for prime account holders is approaching and could potentially lead to a surge in profit ultimately driving the companys stock price even higher in the long run amazons stock value has shown an impressive upward trend in 2023 the most noteworthy increase happened in january with a significant rise of 19 may also saw a substantial leap of 14 the only month that experienced a decline was february with a slight dip of just under 8 although facing a small setback the company showcased remarkable resilience by achieving an impressive 38 growth within the subsequent four months furthermore the first half of the year concluded with a promising 788 increase for june this consistent upward trajectory signifies the companys enduring momentum prompting heightened anticipation for july investors should exercise caution due to a potential resistance that may impede the bulls progress this resistance takes the form of the weekly 200 simple moving average sma currently lying at 13295 in the complex realm of stocks this could either serve as a point of reversal leading to a decline in the stock price or it could be surpassed enabling price to maintain its upward trajectory the upcoming amazon prime day is generating high anticipation following a promising start to the year market analysts and investors are closely watching to see if this major event will continue to drive amazons successful momentum amazons 2022 prime day soared to new heights generating a staggering 12 billion in global sales with over 300 million items purchased worldwide this marked an impressive 81 increase in sales from the previous years prime day the sheer magnitude of this sales event combined with the growing number of prime members has the potential to drive a notable shift in the stocks price trend over the long term after the closing bell on monday july 3 the stock closed at 13022 trading down by 011