amazoncom inc amzn offered to change marketplace rules to address cma concerns following a regulatory probe amazon has promised not to use marketplace seller data and to treat all sellers offers equally when selecting which to feature in the buy box it vowed to allow independently negotiated rates between carriers and sellers for prime orders that amazon does not fulfill the cma launched an investigation in july 2022 over amazons alleged abuse of its position as the uks leading online retail platform by giving an unfair advantage to its own retail business over competing sellers that use amazon marketplace or to sellers that use amazons own warehousing and delivery services rather than rival logistics businesses ann pope senior director for enforcement at the cma said amazons commitments to the cma will help ensure that thirdparty sellers on amazon marketplace can compete on a levelplaying field against amazons own retail business and ultimately mean that customers in the uk get a better deal the cma is now consulting on amazons proposed commitments the company seems to have a rough time in the country earlier the uk digital watchdog ofcom had referred the cma to inspect amazons and microsoft corps msft abuse of duopoly position in the uk cloud market amazon had also landed in trouble over its minimum starting pay for its employees at its uk operations price action amzn shares traded lower by 170 at 12694 on the last check wednesday