german media group prosiebensat1 said tuesday it would slash 10 percent of its workforce in the country by the end of the year amid a prolonged crisis in the sector the group which operates commercial television channels pro7 and sat1 said it would cut 400 fulltime staff jobs in its entertainment division as part of a strategic pivot toward streaming it said in a statement the move which it called a difficult but necessary business decision would produce cost savings from next year in the mid doubledigit millions of euros range ceo bert habets said the business climate in the german media sector in the last four years had been extremely challenging the company bought out warner bross share of streaming platform joyn last year and now plans to revamp its entertainment division away from its freetoair channels and focus on streaming the goal is an efficient structure a competitive cost basis and a clear focus on digital transformation it said the announcement comes at a time of increasing pressure on media companies in europes top economy as a collapsing advertising market and the costs of the digital transformation bite topselling newspaper bild owned by germanys biggest publisher axel springer said last month it would cut about 200 jobs and close about onethird of its regional editions across the country as part of a shift to digital production