uk grocery inflation further reached another record high in october and is still unlikely to have peaked the latest report by kantar showed fourweek price inflation reached 147 its highest level since kantar began tracking prices in this manner during the 2008 financial crash the data companys report said this represents a potential price increase of 682 pounds 78525 in the average households grocery bills it added households that are struggling financially rose to 27 double the proportion recorded last november kantar head of retail fraser mckevitt said however despite a sequence of inflation record highs it is too early to say that it has reached the peak mckevitt said the report showed that sales of supermarket ownlabel lines rose by 103 with the very cheapest value ownlabel ranges growing by 42 as consumers move away from more expensive branded products discount brands had the fastest growth in the period with aldi sales increasing by 227 on the year and lidl by 215 respectively with economic forecasters warning of a potential recession it is worth reflecting on how much the grocery landscape has changed since the 2008 financial crash weve seen a rise in the market share of the discounters aldi and lidl which together now stands at 164 versus 44 14 years ago mckevitt said