the collaboration between mama a multidisciplinary design studio based in new york city and international architecture and design firm pràctica resulted in stackable containers designed to be reused over time reported the growth op available in three colors corresponding to the different strains of cannabis they contain the redesigned cannabis product packaging is simple with the collectible cannabis jars and cases for prerolled joints made from tin and wrapped in cardstock paper we wanted to leverage houseplants playful identity and design something that could be collected and reused over time javier arizu cofounder of pràctica said the idea is that you can try all of the strains and display their containers together in a punchy way arizu told dezeen interestingly repurposing was one of the reasons besides cannabis why rogen opted to venture into the industry as someone who smokes a lot of weed i started collecting vintage ashtrays and lighters and table lighters and things like that things that were from an era where smoking was not stigmatized in the way that it became because they were made for cigarettes rogen said in a recent interview with the guardian i started collecting them and then we started conceiving of how we could maybe create our own newer versions of the types of things that i was kind of repurposing things specifically made for people with my lifestyle he said known for being an actor a writer a producer and a cannabis entrepreneur rogen joined forces with evan goldberg and cofounded houseplant in april 2019 in partnership with cannabis giant canopy growth corp cgc houseplant in the us since then houseplant has taken the cannabis market by storm in march 2021 the brand concurrently launched both the house and plant side in the us in just four months both sides of business independently became sevenfigure endeavors and were soon shipping products to all 50 states we are thrilled to launch in the us bringing cannabis products to our fellow californians and an original line of housegoods to consumers nationwide michael mohr houseplants cofounder and ceo told benzinga in the meantime houseplant terminated its partnership with canadian cannabis giant canopy growth last year mohr said the time was right for us to focus on houseplant independently the company took the experience of working with canopy in canada for a few years as well as earnings and applied them to the california market the first hybrid strain from houseplant dubbed bomb cyclone hit shelves in the golden state in late july rogen said houseplants business move was not an exit from the canadian market but a chance for us to evolve the brand since the company intends to relaunch in the country with products similar to its us offerings besides cannabis products houseplant sells cannabis home goods accessories from ashtrays to table lighters with every new innovation rogen is looking to create more brand recognition and identity in the race of brand building rogen and houseplant also support law reform organizations such as the marijuana policy project founded in 1995 and the national organization for the reform of marijuana laws which use their local and federal lobbying efforts to push through the legalization and decriminalization of cannabis use in the country i think weed is a political thing in america right now and if you pretend its not that is a political stance where you are taking the position of denying reality and ignoring the actual political climate that we live in right now and we do not want to do that rogen said he is not afraid that we will lose our customers for speaking our mind and for being true to what we believe 