shares of ww international the company formerly known as weight watchers jumped by 59 on tuesday as investors leapt at a new angle on one of the hottest trades of the year betting that the new antiobesity drugs from companies like eli lilly and novo nordisk will become culturereshaping megablockbusters novo’s ticker nvo wegovy which is also sold to treat diabetes under the name ozempic and lilly’s lly mounjaro are two of those rare drugs that leap the pharmacy counter to become a cultural phenomenon prozac and viagra did the same before them