ford motor co f shares are trading higher tuesday on the heels of an upgrade from jefferies what happened jefferies analyst philippe houchois upgraded ford from hold to buy and raised the price target from 13 to 16 following the companys investor event last week houchois increased his price target by 32 on increased confidence that the ford team has a plan in place to improve its ability to execute the gap between fords ambitions 10 margin by 2026  a consensus stuck below 6 is attractive and we expect sequential improvements across divisions the jefferies analyst said houchois believes the automakers new reporting approach which includes separating numbers into blue model e and pro divisions is improving tracking and accountability with more focused products and market exposure and reduced complexity we find roadmaps to improve returns across all 3 divisions credible the analyst said ford anticipates 10 margins by 2026 while the street expects margins to remain under 6 which creates room for an upside surprise from the detroitbased automaker houchois said see also ford to rally around 33 here are 10 other analyst forecasts for tuesday f price action ford has a 52week high of 1668 and a 52week low of 1061 the stock was up 41 at 1260 at the time of writing according to benzinga pro