shares of simply good foods co on friday rose after the company raised its fiscalyear 2023 sales guidance as its fiscalfourthquarter earnings beat market expectations the company is uniquely positioned within the nutritional snacking category to succeed in a challenging economic environment simply good foodss president and chief executive joseph e scalzo said the companywhich makes snack bars protein shakes and other products under the atkins and quest brandssaid sales for the year ending august 2023 are now expected to increase slightly ahead of its longterm algorithm of growth between 4 to 6 the companys upgraded guidance was mainly driven by the effects of rising costs which climbed by about 95 in the fourth quarter and are set to continue increasing into the current fiscal year it said we are confident in the strength of our business and diversification of our portfolio across brands forms customers and channels that provide us with multiple ways to win in the marketplace and deliver shareholder value mr scalzo said for the fiscal fourth quarter simply good foods sales rose 55 to 2742 million analysts had been expecting sales of 2608 million