skillcast group plc said thursday that it has raised 35 million pounds 47 million as part of its initial public offering on londons junior aim with trading expected to start on dec 1 the softwareandcontentsubscriptions company which first announced its plan to float on nov 17 said that shares have been placed at 37 pence each implying a market capitalization of gbp331 million when trading starts next week the company plans to use the money raised to develop its technology and accelerate investment in content marketing to drive new client acquisitions as part of the ipo some existing shareholders have sold gbp1 million worth of shares skillcastwhich operates from two bases in london and maltahelps companies train staff complying with various laws regulations and standards that are relevant for their business the admission to trading on aim will enable skillcast to invest further in technology developments for improving user experience and the onboarding process and to broaden our efforts in spreading the message of compliance transformation integrity and good governance chief executive vivek dodd said