businesses pulled back on orders for longlasting goods in july reflecting a cooling in demand amid other signs of a slowing us economy new orders for durable goodsproducts meant to last at least three yearswere unchanged at a seasonally adjusted 2735 billion in july compared with the prior month excluding defense new orders were up 12 overall orders for durable goodswhich include factory equipment computers and washing machinesincreased in nine of the past 12 months through july