stock splits have become increasingly popular among megacap companies with lofty share prices as splits often lead to increased attention and an appreciation in underlying stock prices but amazoncom inc amzn has not seen said benefits since announcing a split in march what to know several bigname companies including tesla inc tsla and apple inc aapl have announced splits in recent years which has helped propel their respective stock prices higher stock splits dont actually change anything fundamental about the company enacting a split yet a cheaper share price can make the stock more accessible to a larger number of investors tesla shares have jumped more than 125 since the company announced a fiveforone split about two years ago the elonmusk led company announced another split just last month and the stock began trading on a splitadjusted basis at the end of august apple shares are up nearly 40 since the company announced a fourforone split in 2020 related link apples rivals bled after it unleashed privacy moves now the iphone maker reportedly plans to double its advertising staff why it matters amazon shares are down more than 10 since the ecommerce giant announced a 20for1 split in march ritholtz wealth managements josh brown offered an explanation for amazons underperformance tuesday on cnbcs fast money halftime report although there was some excitement when amazon announced the split by the time it actually went into effect amazon shares were already locked into a massive downtrend brown said this is one of those situations where there were a lot of reasons for it to have had the big bounce and they just havent worked out whats next since the split didnt act as a catalyst for the stock investors should be asking what the next driver is brown said the answer is that there isnt one brown told cnbc that the only thing that could cause the stock to surge significantly would be a potential spinoff of amazon web services but i dont think the new ceo has the ability to just decide that they want to do that without input from jeff bezos and bezos is having way too much fun these days all you have to do is follow tmz to understand why youre probably not gonna get that kind of a transaction that would really introduce some excitement into the stock brown said he noted that if amazon were to spin off aws the stock could jump 20 on the announcement see also amazon is a top september stock idea from jpmorgan full speed ahead amzn price action amazon has a 52week high of 18811 and a 52week low of 10126 the stock was down 089 at 12638 tuesday afternoon