streaming operator chicken soup for the soul entertainment inc said it has reached a deal to buy redbox entertainment inc redbox shareholders will get a fixed exchange ratio of 0087 shares of common stock in chicken soup for the soul for each redbox share they own once the deal closes redbox shareholders will own about 235 of the combined company chicken soup for the soul said today marks a transformative moment for chicken soup for the soul entertainment and an inflection point for the adsupported streaming industry chicken soup for the soul chairman and chief executive william rouhana jr said our acquisition of redbox will accelerate the scaling of our business as it combines complementary teams and services more and more viewers are embracing adsupported streaming offerings in a content environment characterized by cordcutting and saturation of highpriced subscription services he added the deal which is expected to close in the second half of the year has backing from redbox shareholders who control about 86 of voting power and from chicken soup for the soul shareholders who own about 91 of voting power the company said trading in shares of both chicken soup for the soul and redbox were halted ahead of the news write to will feuer at willfeuerwsjcom