the us food and drug administration said thursday it has issued marketing denial orders to juul labs ic for all of its product that are currently marketed in the us and ordered the company to remove all or risk enforcement action the products in question comprise the juul device and four types of pods virginia tobacco flavored pods at nicotine concentrations of 50 and 30 and menthol flavored pods at nicotine concentrations of 50 and 30 the action was expected after a wall street journal report from wednesday todays action is further progress on the fdas commitment to ensuring that all ecigarette and electronic nicotine delivery system products currently being marketed to consumers meet our public health standards fda commissioner dr robert m califf said in a statement juul has been under regulatory scrutiny since its fruity flavors and marketing were blamed for a spike in teenage vaping about four years ago the fda has already banned it from selling flavors such as creme brulee that proved highly popular with underage smokers the news is viewed as a negative for altria mo  which paid 128 billion in 2018 to acquire a 35 stake in juul that valued the company at about 35 billion since then altria has written down the value of the stake to 16 billion as of march 31 altria shares were up 12 thursday but are down 11 in the year to date while the dow jones industrial average djia has fallen 16 and the sp 500 spx has fallen 21