give us a sense of what you do differently to other v cs and how impact plays a crucial role and specifically perhaps where thanks for having me on the show its great to be talking about the subject to a broader audience i has not been investing for about 15 years so clearly seen more than a cycle or two in the markets and our focus is really emerging markets more specifically india and latin america little way different markets but connected by a common theme which is our end customer segment i will say this customer segment is not that well understood because its massively under penetrated and has seen massive shifts over the last few decades we focus on customers that have smaller wallets but massive aspirations and look at companies that are building businesses to sell these customers these are typically households that have multiple income streams are really aspirational about their future so things like sending their children for better education making sure they have access to quality healthcare having growth aspirations for their businesses whether theyre in agriculture or running a small business all of these are they very close to their hearts and for many many years they have really been dependent on informal markets and its a real newly exciting space when they come across services which are formal and institutionalized for the first time specially designed for them if i look at how different these early this is we are super super fundamental in our approach which means our journey starts by spending time with this end customer segment and understanding of their pulse pulse and dozens of how they make purchasing decisions how they make investment decisions in their lives and thats why it sizes up the market opportunity for the next decade or two thats where rts building begins and we move on to find phenomenal entrepreneurs just a very strong execution track record go ahead theres a lot to get through i would just get a sense now you know about okay you got impact investing now that you dont often get sort of mixed up with esg there are different things that they do show share commonality give us a sense of the spaces youre looking at now and a bit more detail you meant you mentioned health care thats one of those ones that you did talk about and education as well yes so yes g is is in fact investing is a film that emanated about a decade ago esg as being a more recent popular trend honestly the s  p is due to host a social theres a bit of an overlap there but esg has gotten fairly popularized and marketed in the last two years but i wouldnt say it has its a mixed bag in the sense that the demand for esg and the frenzy which has a little bit more emphasis on environmental sustainability has ended up faster surpassing the supply of esg assets and investment opportunities and therefore its a its a space which is yet to be figured out by investors and by companies where we focus on in fact this to focus on on customer segments that are on the self and focus more on equalizing the world from a people standpoint so these households that i speak about are seeking quality solutions and corporate and mainstream businesses have not yet delivered products and services to them in a way that they can consume to their satisfaction and thats the exciting part about the market good investing which is the impact investing side of things all of our companies are focused on governance as relevant to the gian esg you talk about impact you have to talk about profit as well how do you balance purpose and profit for real impact thats a very good question the biggest secret behind ensuring we dont have misalignment is to make sure that they can get incentives for all its stakeholders the fact is money does expect done and so long as solving this customer segment generates profits for the business and takes care of investor guns as well if you align the stakeholders and thats how you ensure youre able to scale successfully its important that the customers value what you provide and are willing to pay for it and thats where the journey begins if you create something of value estimates it leads to shareholder interests being taken care of and thats a simple formula i guess venture capital funding has has eased somewhat in recent months i mean whats the outlook going forward to be honest the space we operate in is very fundamental its art investing is not as dependent on liquidity flows because we have a massive customer base which is willing to pay for services were talking of hundreds of millions of households that are willing to spend so long as as you offer them something high quality so in some sense these are cycles weve seen in the last 10 years weve seen multiple cycles driven by multiple macroeconomic factors but those households are less impacted by whats happening in china whats happening with crypto currencies are or whether there is a war going on in the world because if the mother wants to send her child to school thats a producing decision that is not impacted by these factors so in some sense were a bit more insulated were long term investors and are less affected yes just a bit more brevity i want to just go to you a lot of companies you invest in it just give me two or three that youre most excited in what they do leeds school is a great example they offer a school an above solution for affordable private schools so they make quality education accessible for these households especially focusing on confident children who can converse better in english and language skills someone at the is is focused on agriculture they provide both working solutions for farmers as well as market linkage for a farmer that can negotiate against large corporates so these are extremely customer focused businesses cloud physician focuses on icu services in smaller towns and cities again quality healthcare that is not available in these places lead is already a unicorn which others will be unicorn next but the unicorn is a vanity metric i can do this half assed most put together have transacted with tens of billions of dollars with these companies we are excited about the transactions that our own customers have with our companies as against the valuation metrics to be honest but its interesting you know looking at your blurb as it were that you two thirds of your partners and directors are actually women how does that you think inform the way that you look at companies in the areas you invest in you know its an interesting question we didnt go out looking for a majority of women on the theme and i think gender dynamics is one aspect of diversity if youre trying to make a difference to the world i think you automatically end up seeking diversity and thats how you look for the best talent and we ended up with the steve that is a massive shift on the ground as far as gender dynamics and there was distance out in our end markets that white women have on decision making whether its for choosing on education or health care decisions on agriculture is huge in terms of the shifts im seeing on the ground in thats the part im most excited about because these shifts are going to make a difference to how our economy is out over the next decade or so