ford motor co’s factory that makes the f150 lightning has resumed production after an overhaul and recent price cuts on the electric pickup truck have led to a jump in orders the automaker said tuesday ford f stock rose on tuesday a mix day for the broader market and for shares of automakers with shares of general motors co gm  tesla inc tsla  and rivian automotive inc rivn in the red ford’s rouge electric vehicle center in dearborn mich went through a sixweek shutdown to expand and retool to triple its capacity to make the lightning the electric version of ford’s f150 the bestselling vehicle in the us for four decades “while the temporary shutdown of the rouge electric vehicle center limited customer deliveries this summer the facility is now ready to accelerate the rampup process to unlock supply and help meet demand for the truck” ford said with the expansion ford said it will be able to make the f150 lightning at an annualized rate of 150000 vehicles by the fall with ford planning to build 70000 electric pickup trucks there this year the capacity increase at the plant will shorten customers’ wait for the truck and also enable ford to focus on pricier and more profitable trims moreover the recent price cut “has helped to drive a threefold increase in web traffic and a sixfold increase in customer orders as lightning becomes more accessible to a broader segment of shoppers” ford said ford reported secondquarter earnings last week but a beatandraise for the company was overshadowed by concerns about ford’s ev production the automaker said it expects to reach a production rate of 600000 evs in 2024 when it reported firstquarter earnings in may it said it would reach that milestone by the end of this year see also ford takes a jab at fromthebrink gm bolt says it will make more hybrids ford announced the electric f150’s price cuts last month with reductions of up to 17 “price wars” among automakers including several price tweaks for tesla have become more common as the makers jockey for market share ford shares have gained 14 so far this year which compares with an advance of about 19 for the sp 500 index spx in the same period