shares of activision blizzard inc atvi inched 076 higher to 7576 friday on what proved to be an allaround mixed trading session for the stock market with the dow jones industrial average djia rising 010 to 3442988 and the sp 500 index spx falling 012 to 407170 this was the stocks second consecutive day of gains activision blizzard inc closed 1114 below its 52week high 8690 which the company achieved on january 18th the stock outperformed some of its competitors friday as unity software inc u rose 074 to 4094 trading volume 61 m remained 389971 below its 50day average volume of 65 m editors note this story was autogenerated by automated insights an automation technology provider using data from dow jones and factset see our market data terms of use