next year is expected to be a volatile one for the stock market yet certain companies may be hurt more than others persistent inflation a possible recession earnings cuts and the federal reserves reduction of its bond holdings could send the s  p 500 tumbling to 3000 in the first half of 2023  bank of americas savita subramanian recently wrote in a note thats about a 22 drop from fridays close meanwhile morgan stanley strategist mike wilson is predicting earnings will shrink 15 to 20 next year cnbc pro looked at stocks that are poised to lose the most in 2023 based on the average analyst price target according to factset we also included the percentage of sell ratings among the analysts that cover the stocks and their performances so far this year asset manager franklin resources has the most downside next year set to lose 12 according to the average analyst price target on factset some 33 of analysts covering the stock rate it a sell the firm has 14 trillion of assets under management as of nov 30 up from 1318 trillion at oct 31 franklin resources is down 23 so far this year following franklin resources is consolidated edison  which analysts believe could drop 11 per factset essentially erasing its gains this year of the analysts that cover the utility stock 37 have a sell rating when consolidated edison reported thirdquarter earningspershare of 163 in november it beat expectations ceo timothy cawley also highlighted the companys recent announcement it was selling its clean energy business for 68 billion noting the sale will allow consolidated edison to focus on its core utility business also making the list is food giant general mills  which has nearly 8 downside to the average analyst price target some 10 of analysts covering the stock rate it a sell general mills which has gained 29 year to date is set to release fiscal secondquarter earnings on tuesday wall street is expecting earnings per share of 106 according to streetaccount thats an increase of about 7 from the same time last year another consumer name on the list is clorox  the stock has nearly 7 downside to the average analyst price target per factset about 33 of analysts covering the stock have a sell rating when the company reported earnings in november it said it expected net sales between a 4 decrease to a 2 increase for fiscal 2023 compared to the prior year it also expects a gross margin increase of about 200 basis points clorox is down about 17 year to date lastly etsy has nearly 4 downside to the average analyst price target the online marketplace has tumbled 42 so far this year but is up 44 since reporting an earnings beat on nov 2 only 34 of analysts covering the stock rate it a sell citi recently initiated coverage of etsy with a buy rating  saying it sees an attractive riskreward outlook for the stock earlier in december jefferies reiterated its buy rating  saying it believes etsy will be among the winners this holiday shopping season