it’s not yet thanksgiving but plenty of stores are already touting black friday sales investors can also enjoy some discounts ahead of the holiday weekend particularly in the hardhit consumer sector so says valuebased firm kovitz investment group although the sp 500 has bounced back over the past month it remains deeply in negative territory for 2022 still if history is any guidance portfolio manager john buckingham argues that there’s hope the recent pattern will hold and market will end the year with holiday cheer