advertising for the mcplant burger a plant based vegetarian alternative to more traditional meat burgers by fast food giant mcdonalds on 11th july 2022 in london united kingdom shares of beyond meat fell 6 in morning trading after jp morgan said mcdonalds ended its us test of the mcplant burger which uses beyonds meatless patties the fastfood giant confirmed to cnbc thursday that the mcplant test concluded as planned neither mcdonalds nor beyond meat has announced any plans for additional testing or a nationwide launch beyonds stock has fallen 53 this year dragging its market value down to 206 billion wall street has become skeptical over the companys longterm growth opportunities as grocery sales lag moreover buzzy partnerships with restaurant giants like pizza hut owner yum brands and mcdonalds havent progressed to many permanent nationwide menu offerings yet mcdonalds first tested the meatfree burger in eight restaurants in the us in november to understand how the menu item would impact its kitchens in midfebruary it rolled the mcplant out to roughly 600 locations to learn more about consumer demand for the menu item analyst research reported lackluster demand for the beyond burger btig analyst peter saleh wrote in a june note that franchisees told him that mcplant sales were disappointing coming in at or below the low end of projections jp morgan analyst ken goldman wrote in his note on thursday that some mcdonalds restaurant employees told him that the burger didnt sell well enough potentially putting a nationwide launch in jeopardy consensus contemplates 21 growth for bynds total top line this year followed by another 25 next year these rates will not be easy to hit in our view without mcdonalds in the us goldman wrote mcdonalds and beyond announced a threeyear partnership in early 2021 the burger chain has already started selling mcplant burgers in some international markets including sweden denmark austria the netherlands and the united kingdom in may beyond meat ceo ethan brown said that the mcplant is selling well in the uk and austria beyond is expected to report its secondquarter earnings after the bell on aug 4