shares of peloton interactive inc pton sank 79 toward a fiveweek low in afternoon trading after ubs analyst arpine kocharyan became even more bearish on the athome fitness company citing falling sales and a continued subdued profitability outlook kocharyan reiterated the sell rating shes had on the stock since jan 18 2021 just as the covidboost the company experienced was starting to fade but slashed her price target by about 38 to 8 from 13 which makes here the biggest peloton bear on wall street the target cut comes about a week after the company reported a fifthstraight widerthanexpected quarterly loss according to factset and fourthstraight revenue miss kocharyan noted three issues that drive her bearish stance 1 higher customeracquisition costs cac upfront when the company needs to significantly reduce marketing spend 2 still a fairly capitalintensive business even as the company targets financing the hardware purchase in exchange for higher recurring subscription revenue and 3 does everyone need a bike as much as they need a phone of the 32 analysts surveyed by factset only two are bearish while 15 are bullish and 15 are neutral the stock has tumbled 281 over the past three months while the sp 500 spx has lost 59