morgan stanley analyst adam jonas had an overweight rating on ford motor co f with a price target of 1600 fords solid 2q beat and upped fiscal year guidance driven by a substantial margin and cash flows from blue and pro despite raising model e ev loss estimate by 50 to 45 billion a loss of nearly 40kunit the analyst expects significant changes to fords ev strategy may be necessary jonas assumed ford normalized at 42 million units with average transaction pricing atp of 425k with 10 billion of ancillary revenues assuming a 55 normalized adjusted ebit margin 23 tax rate he took 180 of normalized eps the analyst assumed an 87x normalized pe multiple last week ford announced its secondquarter revenue of 450 billion reflecting a notable 12 yearoveryear increase beating the street consensus estimate of 4038 billion during the same period the company reported earnings per share of 72 cents surpassing the analyst consensus estimate of 55 cents per share the company cited industrywide pricing pressure and investments in capacity and new products for the profitability weakness jefferies analyst philippe houchois downgraded ford motor from buy to hold and lowered the price target from 17 to 15 also last week ford recalled 870000 f150 trucks in the us wing to the activation of the electric parking brake due to a possible wiring issue the recall covered f150 trucks from 2021 through 2023 f price action f shares are trading lower by 128 to 1310 on the last check monday