netflix surprised markets on tuesday with news less bad than what investors had feared the streaming giant said it lost nearly 1 million subscribers in the second quarter far short of the 2 million it earlier warned it could incur netflix as well as other streaming stocks have plummeted this year in line with the massive selloff in tech stocks but have these media stocks bottomed its been a mixed bag some analysts have in recent days been more optimistic while others have cut targets on netflix return to growth while the loss of subscribers was smaller than expected beth kindig lead tech analyst at io fund said the bigger news is that netflix is planning to return to growth given that the stock is at rock bottom the company which currently has 22067 million subscribers said it expects net additional subscribers to reach 1 million in the third quarter that plan is absolutely paramount right now because the valuation is so low its at a historic 10year low both top line and bottom line so any return to growth and that low valuation comes into the picture where we might start to see buyers she told  squawk box asia  on wednesday after the earnings report netflix shares have plunged over 60 yeartodate other plans it has to reinvigorate growth include launching an advertisingsupported product in 2023 and cracking down on passwordsharing the streaming sector has faced tough comps following covid and we believe the market is confusing a slowdown for something more inherent rather than a transient headwind that covid created kindig told cnbc comps refers to comparable company analysis a way of determining the value of companies by measuring them against their peers these comps clear in h2 2022 and beyond so we expect a return to growth for streaming stocks and we believe the current valuations are an overreaction to the downside she said investment firm guggenheim said in a july 18 note that netflix earnings have wideranging implications for not just the stock but also the valuations of its streaming peers netflixs membership trends for the second and third quarters will be the most critical component for value said the firm which put out a buy call on netflix and a 265 price target from its last close of 21644 its target reflects its view of netflixs additional economic value from the launch of its new advertisingsupported product and global growth it said citi in a note after the earnings announcement also reiterated its buy call on netflix and has a price target of 275 still not everyone is bullish credit suisse analyst douglas mitchelson told clients on monday before the earnings were out that netflixs longterm outlook is uncertain its minimal free cash flow generation hinders taking a value stance on the shares while a substantial rebound in subscriber growth in future quarters will require some combination of faster marketplace growth viral content success and lack of competitive impact each of which is uncertain at this point he said stock picks investors can also consider buying american streaming platform roku  according to analysts kindig recommends roku because of the trend of adbased video ondemand a model that requires users to watch advertisements before viewing free content i would say its the number one investable trend in media she told cnbc adding that the video ads for streaming services can be monetized much more easily as well as draw advertisers of higher quality as top advertisers are able to access data in order to target the right users they will start investing more in streaming services like roku and netflix she also recommends online advertising tech firm magnite  asset manager needham in a july 18 note also flagged rokus potential revenue stream from data it estimates that selling user data derived from its firstparty connected tv viewing service devices built into tvs to support streaming would add nearly 3 to revenue and 30 to its ebitda earnings before interest taxes depreciation and amortization needham has a price target of 205 on roku representing more than 120 upside roku has also plummeted over 60 yeartodate cnbcs samantha subin contributed to this report