shares of fubotv inc rose more than 14 to 126 on tuesday after the company said it is rebranding its consumer products as fubo and launching a nationwide marketing campaign coproduced by maximum effort which is backed by hollywood star ryan reynolds the sportsfirst livetvstreaming companys shares are down 83 in the past 12 months fubotv struck a deal with mr reynolds and his firm last year maximum effort productions took an equity stake in fubotv in august and said it would launch a channel on fubotv the reason maximum effort believes in fubo is its the one product that captures the best of cable and the best of streaming mr reynolds said tuesday fubotv said its marketing campaign will also feature nba hall of famer kevin garnett and former nfl quarterback mark sanchez mr reynolds and his backers last week agreed to sell lowcost cellphone company mint mobile to tmobile us inc for 135 billion in stock and cash mr reynolds owns roughly 25 of mint mobile the wall street journal reported write to will feuer at willfeuerwsjcom