dicks sporting goods inc dks announced thursday a partnership peloton interactive inc pton  in which the sporting goods retailer will roll out pelotonbranded fitness shops inside more than 100 of its us stores the rollout is scheduled to begin early in the holiday season pelotons stock rose 07 in premarket trading while dicks stock fell 15 the peloton shops inside dicks sporting goods stores will sell peloton hardware products including bike bike tread and guide as well as certain accessories outside of pelotons owned sales channels dicks will be the only retailer to carry this selection of pelotons connected fitness equipment the companies said in a statement shares of peloton have dropped 128 over the past three months and dicks soared 526 while the sp 500 spx has slipped 26