shares of crocs dropped friday after the footwear retailer cut its growth expectations for the brand heydude which it acquired for 25 billion in 2021 at 1208 pm et shares were down 15 at 10218 the stock has however surged 54 in the past 12 months the company said it expects its heydude brand to benefit from revenue growth of 14 to 18 down from a prior forecast in the mid20s percent on lower wholesales expectations many wholesalers are cautious in terms of heydude future bookings based on their overall market outlook chief executive andrew rees said in a call with analysts the brand crocs on the other hand is now set to see revenue growth of 12 to 13 in 2023 ahead of a prior guidance of 7 to 9