digital brands group inc has agreed to buy privatelyheld lifestyle apparel company sundry holders of sundrys membership interests will be able to exchange all of their interests for 75 million of shares in digital brands common stock and 34 million with 20 million in cash paid when the deal closes and 14 million in promissory notes due dec 31 2022 digital brands said it expects the deal to help scale revenue and internal cash flow founded in 2011 los angelesbased sundry offers womens lifestyle apparel that have coastal casual designs matthieu leblan and joe levy the cofounders and cochief executives of sundry and sundrys leadership team will remain with the company digital brands said the deal is expected to close in the first half of the year digital brands offers apparel both through directtoconsumer and wholesale channels though it primarily focuses on digitalnative brands