images of amazon boss jeff bezos and tesla chief elon musk are among celebrity pictures most used to defraud customers at one of britains biggest banks it said wednesday the pair feature in the top seven of natwest banks annual celebrity scam super league criminals are using some of the uks most trusted and respected celebrity images to steal millions of pounds said natwest scam expert stuart skinner he urged the public to be extremely cautious of fake celebrity investment adverts seen online adding that a crossindustry effort with social media companies is required to eradicate the problem the list was topped by british entrepreneur and tv celebrity peter jones above broadcaster and naturalist david attenborough in second bezos came in fourth with musk in sixth the majority of the fake ads appeared on social media platforms including facebook and musks twitter natwest noted one customer lost £275000 341000 after seeing an advertisement on twitter the advert featured an image of attenborough alongside text falsely claiming he makes £125000 per month from stocks and shares related to gold natural gas and oil the bank added musk was used in an advert that cost a customer £42500