blue apron holdings inc shares were down 8 to 215 one day after the company said it is now offering meal kits without a subscription in the us amazon store the stock hit its 52week low of 211 earlier in the session and is down 68 year to date the company said this is a continued expansion of its thirdparty channel strategy to increase exposure to a wider pool of potential customers outside of its usual system blue apron is offering a selection of meal kits including its newest ready to cook options family favorites recipes and quick heat  eat meals additionally customers will be able to buy blue aprons limitedtime special occasion boxes on the site including holiday options although the meal kits are sold in the us amazon store boxes are directly fulfilled by blue apron operations using the companys supply chain and its ability to ship boxes the next business day