shares of procter  gamble co pg advanced 107 to 15362 friday on what proved to be an allaround great trading session for the stock market with the sp 500 index spx rising 239 to 402389 and the dow jones industrial average djia rising 147 to 3219666 the stocks rise snapped a fourday losing streak procter  gamble co closed 1173 short of its 52week high 16535 which the company achieved on january 21st the stock demonstrated a mixed performance when compared to some of its competitors friday as johnson  johnson jnj fell 057 to 17685 loreal sa adr lrlcy rose 370 to 6903 and estee lauder cos cl a el rose 406 to 24039 trading volume 57 m remained 20 million below its 50day average volume of 77 m editors note this story was autogenerated by automated insights an automation technology provider using data from dow jones and factset see our market data terms of use