buoyed by strong returns for shares of microsoft and american express the dow jones industrial average is up friday morning shares of microsoft msft and american express axp have contributed to the bluechip gauges intraday rally as the dow djia is trading 57 points 02 higher microsofts shares are up 437 or 19 while those of american express have gained 205 or 14 combining for a roughly 42point boost for the dow mcdonalds mcd  visa v  and dow dow are also contributing significantly to the gain a 1 move in any of the benchmarks 30 components equates to a 659point swing editors note this story was autogenerated by automated insights an automation technology provider using data from dow jones and factset see our market data terms of use