shares of salesforce inc crm advanced 263 to 21544 friday on what proved to be an allaround positive trading session for the stock market with the sp 500 index spx rising 130 to 420545 and the dow jones industrial average djia rising 100 to 3309334 this was the stocks third consecutive day of gains salesforce inc hit a new 52week high surpassing its previous peak of 21388 which the company achieved on may 18th the stock outperformed some of its competitors friday as microsoft corp msft rose 214 to 33289 alphabet inc cl c goog rose 087 to 12543 and alphabet inc cl a googl rose 092 to 12461 editors note this story was autogenerated by automated insights an automation technology provider using data from dow jones and factset see our market data terms of use