shares of procter  gamble co pg dropped 086 to 16277 thursday on what proved to be an allaround rough trading session for the stock market with the sp 500 index spx falling 030 to 477873 and dow jones industrial average djia falling 025 to 3639808 the stocks fall snapped a fiveday winning streak procter  gamble co closed 221 short of its 52week high 16498 which the company reached on december 29th the stock underperformed when compared to some of its competitors thursday as johnson  johnson jnj rose 044 to 17231 loreal sa adr lrlcy fell 035 to 9500 and estee lauder cos cl a el fell 074 to 36734 trading volume 59 m remained 15 million below its 50day average volume of 74 m editors note this story was autogenerated by automated insights an automation technology provider using data from dow jones and factset see our market data terms of use