joules group plc said monday that its performance for the 11 weeks to oct 30 missed the boards expectations driven by the economic backdrop impact on consumer confidence and lowerthanexpected ecommerce sales as the group proceeds on its turnaround plans to reduce costs the uk lifestyle brand said the simplification of its wholesale business and the exit from european union and us territories are almost complete while channel cost and margin optimization changes are expected to be concluded by december changes into product process and sourcing model are completed it said the company added that retail margins were slightly behind expectations driven by high levels of promotional activity across the market despite being supported by improved pricing and delivery proposition ecommerce sales missed expectations due to softer traffic while physical stores sales have been slightly ahead of expectations joules said the uk wholesale business performed in line with expectations it added