shares jeffs brands ltd were lower on the nasdaq monday the stocks second day of trading on the exchange at 1225 pm et shares of the ecommerce company were down 2164 trading at 210 per share on friday the company priced its initial public offering of 3717473 units at 416 per unit each unit consists of one ordinary share and a warrant to buy an ordinary share with an initial exercise price of 404 per share jeffs brands is the holding company for other ecommerce companies that operate stores on amazoncom including smart repair pro purex and top rank ltd