amazoncom inc shares amzn were on track to stretch their winning streak to an eighth trading day thursday up 18 in the session if the stock ends in the black it would notch its longest winning streak since july 17 2018 when it increased for nine consecutive sessions according to dow jones market data amazon’s stock is ahead 99 over its current winning streak amazon’s rally comes during a quieter stretch for the consumer discretionary sector select etf xly which is up just 01 in thursday’s session and on track for its fifth session of gains over the past eight sessions the etf is up only 14 across the