ally financial inc on thursday said it agreed to buy creditcard provider fair square financial for 750 million the transaction represents allys entry into the creditcard market it said the allcash deal is expected to close in next years first quarter fair square financial founded in 2016 has 658000 card holders and 763 million in loan balances ally said like ally fair square is focused on customers digital experience ally said with a 100 digital creditcard application process the addition of credit card complements our existing offerings adding a growing customerfocused product with attractive riskadjusted returns chief executive jeffrey brown said