benchmark analyst daniel l kurnos reiterates a buy rating on amazoncom inc amzn with a price target of 13000 shares of amazon have steadily rallied since bottoming in early january despite a disappointing 4q result in the same month optimism grew further in april when ceo andy jassy finally made significant headway in the expense department retail metrics also pointed to a potentially solid start to the year defying the broader doom and gloom sentiment also the analyst suspects like other significantly discounted historical mustowns investors likely want to own the name again once the company appears firmly back on the right track the analyst is in line with consensus almost across the board and for all metrics heading into the 1q print tomorrow night which gives confidence in a positive outcome other than perhaps a bit of optimism on 3p seller services a recent area of strength he thinks the bar seems achievable for the categories that matter most in online stores advertising and aws microsoft corp msft cloud results appeared to come in better than feared however amazon has already called out several nearterm headwinds that could limit any immediate upside to that highly watched segment still as long as the profit centers perform as expected it should give amazon the platform to start beating on op income both in the quarter and on the 2q guide however the analyst is somewhat cautious about the flow through to free cash flow given ongoing cloud investment platform investment and content investment that could depress nearterm results on the plus side despite some aggressive cost actions the street does not appear to be projecting any significant operating improvement in 2023 price action amzn shares traded higher by 238 at 10500 on the last check wednesday