shares of activision blizzard inc atvi rose 216 to 7939 friday on what proved to be an allaround great trading session for the stock market with the sp 500 index spx rising 161 to 404564 and the dow jones industrial average djia rising 117 to 3339097 this was the stocks second consecutive day of gains activision blizzard inc closed 244 below its 52week high 8183 which the company reached on march 4th the stock underperformed when compared to some of its competitors friday as unity software inc u rose 493 to 3087 trading volume 91 m eclipsed its 50day average volume of 59 m editors note this story was autogenerated by automated insights an automation technology provider using data from dow jones and factset see our market data terms of use