the dow jones industrial average is falling monday morning with shares of american express and salesforce inc seeing the biggest losses for the index the dow djia was most recently trading 79 points or 03 lower as shares of american express axp and salesforce inc crm are contributing to the bluechip gauges intraday decline american expresss shares have dropped 343 or 22 while those of salesforce inc are down 311 19 combining for an approximately 43point drag on the dow also contributing significantly to the decline are apple inc aapl  intel intc  and microsoft msft  a 1 move in any one of the 30 components of the index equates to a 659point swing editors note this story was autogenerated by automated insights an automation technology provider using data from dow jones and factset see our market data terms of use