enterprisecommunication company 8x8 inc said it would lay off about 7 of its staff and trim operating costs as it focuses on improving profitability and cash flow i believe this reduction is essential to improve our efficiency and align our resources to the critical areas of focus interim chief executive sam wilson said in a letter to employees that was disclosed in a securities filing the company plans to streamline its sales and marketing efforts while improving customer service he said in november 8x8 fired david sipes as ceo a position he held for nearly two years the campbell calif company didnt specify a reason for the dismissal of mr sipes but said the termination is without cause under his employment agreement entitling him to severance pay shares of 8x8 have fallen about 70 over the past 12 months amid a broader tech rout write to will feuer at willfeuerwsjcom