applied uv inc shares were down 8 at 147 one session after the company said it has engaged the services of herrick feinstein llp to investigate potential illegal short selling of its stock the stock closed fridays session up 53 and is down 16 in the past twelve months applied uv said it has reason to believe market participants may have engaged in illegal shortselling practices which could adversely affect the market integrity of its stock we are concerned that there may have been certain illegal activities with respect to the trading of our securities which we cannot tolerate said chief executive max munn applied uv joined several other companies including genius brands international and verb technology co in alleging illegal trading of their stocks and alleged illegal short selling