shift technologies said tuesday it expects to reduce its headcount by about 34 part of a restructuring overseen by recently appointed chief executive ayman moussa the online automobile purchasing services provider said about 60 of the reductions are in operational roles primarily as a result of eliminating centralized support the remaining reductions are concentrated among technology jobs as a result of eliminating investment into the dealer marketplace which the company said it is doing to focus on core operations as well as general corporate roles shift had approximately 360 fulltime employees as of march 30 down from 970 at the end of 2022 shift expects to incur charges around 900000 in connection with the reduction it also expects annualized selling general and administrative expense savings of about 14 million the company said the new structure is designed to improve its customers experience increase efficiencies and better leverage its fixed costs we are moving with a great sense of urgency to improve performance and maximize our cash runway said moussa