amazoncom inc is expanding its buy with prime business services to most online merchants nationwide by the end of the month and shopify inc shares suffered from the announcement tuesday amazon’s move will allow more businesses that don’t sell directly on the ecommerce giant’s website to use its payments and delivery infrastructure to handle orders on their own sites it will ratchet up competition with shopify which offers a similar service by expanding a rollout of the buy with prime service in april last year that was invitationonly shares of shopify shop fell 19 on tuesday amazon amzn was up 27 buy with prime allows amazon’s prime members in the us to shop directly on independent businesses’ online stores that aren’t on amazon’s website amazon in turn processes the payments packaging deliveries and returns of customer orders amazon in a release said buy with prime boosted what it called “shopper conversion” by 25 on average citing its own data that conversion it said “measures the average increase in shoppers who placed an order when buy with prime was an available purchase option versus when it was not during the same period” the expanded rollout of the amazon service comes as the online retailer cuts thousands of jobs amid concerns about the economy and demand during the holiday shopping season and fourth quarter overall amazon in october forecast fourthquarter sales that were below wall street’s expectations discounts proliferated online and in stores during the holiday season as retailers tried to clear items like clothes computers and electronics from their shelves after an online buying spree during the early part of the pandemic then consumers shifted away from those products last year as rising prices for basic necessities kept them from doing more leisure shopping prices of online goods fell 16 year over year in december marking the fourth straight month of such yearoveryear declines adobe adbe reported on tuesday those prices rose 11 monthovermonth over the past 12 months amazon stock has fallen 444 while shopify shares have dropped 675 by comparison the sp 500 index spx has fallen around 167 in that time