netflixs average revenue per membership showed weakness in the most recent quarter as the streamer focused on its stated revenuedrivers rather than increasing prices the company this week removed its least expensive noads plan this week in a push for customers to opt for the cheaper ad plan instead cfo spencer neumann said on wednesdays earnings call that price increases were put on the backburner as the new sharing policy rolled out for advertising he said the company expects a gradual revenue build adding thats not expected to be a big contributor this year the adsupported plan which launched late last year has so far signed up about 15 million subscribers a small piece of overall subscribers according to a report from the information wednesday netflix executives declined to provide specifics on the adsupported tier on the companys pretaped earnings call most of our revenue growth this year is from growth in volume through new paid memberships and thats largely driven by our paid sharing rollout neumann said it is our primary revenue acceleration in the year and we expect that impactto build over several quarters but with uncertainty around how long it will take revenuedriving initiatives to take hold its difficult to project netflixs revenue in the next two years making the future murky according to wall street analysts buyside expectations are high wells fargo analyst steven cahall said in a note before netflix reported earnings on wednesday in a note following the earnings report however cahall said patience is a virtue and called out investors that were overexuberant on paid sharing noting revenue growth will take longer its not an overnight kind of thing netflix coceo greg peters said during wednesdays investor call netflix forecasts thirdquarter revenue of 85 billion up 7 year over year the streaming giant has fared better than its legacy media competitors and its boost in subscriber growth showed its strength as other struggle and prepare for a tumultuous rest of the year as they look for streaming profits and face the hollywood actors and writers strikes netflix said wednesday it added 59 million customers but following last years first subscriber loss in a decade that sent its stock on a downward spiral the company said it would shift focus to revenue growth and forecasts