shares of activision blizzard inc atvi rallied 132 to 7968 thursday on what proved to be an allaround favorable trading session for the stock market with the sp 500 index spx rising 030 to 394872 and the dow jones industrial average djia rising 023 to 3210525 activision blizzard inc closed 182 short of its 52week high 8150 which the company achieved on august 19th the stock underperformed when compared to some of its competitors thursday as unity software inc u rose 286 to 2917 trading volume 43 m remained 22 million below its 50day average volume of 64 m editors note this story was autogenerated by automated insights an automation technology provider using data from dow jones and factset see our market data terms of use