the pressure is growing on salesforce ceo marc benioff to take more aggressive action to boost growth and profitability at the cloudbased software company while the company has reduced staff there is a growing sense on the street that salesforce isn’t being aggressive enough to improve profitability while continuing to struggle with both increasing competition in some parts of its business and the slowing macroeconomic environment on monday the wall street journal reported that the activist investor elliot management has taken a “multibilliondollar” stake in salesforce ticker crm citing “people familiar with the matter” meanwhile cnbc is reporting that inclusive capital a fund run by the longtime tech investor jeff ubben has also taken a position in salesforce those moves follow a similar investment by starboard value which last year published a slide deck that explained its strategy