miniso group holding ltd shares soared in hong kong for a second straight session as investors cheered the chinese retailers profit doubling in the past quarter the companys hong kongtraded stock gained as much as 32 tuesday morning extending a 29 overnight jump in its new yorklisted shares the stock was last up 27 at hk1710 in hong kong the rally came after miniso posted a net profit of 4116 million yuan us582 million for its fiscal first quarter up sharply from cny1520 million a year earlier and beating market expectations the company cited an overseas sales rebound and brand upgrade projects for the earnings rise jefferies analysts in a note pointed out that minisos productprice adjustment has helped fuel profitability and earnings and that the trend could continue in the coming months in the december quarter the companys gross profit margin will continue to benefit from holiday seasons which will result in higher sales mix from overseas markets where margins are higher than in minisos home market of china the analysts say