nasdaq inc ndaq said tuesday its launching its nasdaq digital assets unit to offer proprietary custody services with liquidity and execution services for financial institutions nasdaq named ira auerbach as senior vice president and head of digital assets he has joined nasdaq from gemini where he most recently worked as global head of gemini prime a specialist in crypto brokerage services nasdaq said it will offer marketplace technology for digital asset exchanges cryptonative antifinancial crime offerings and cryptorelated index solutions for tradable products the technology that underpins the digital asset ecosystem has the potential to transform markets over the longterm nasdaq ceo adena friedman said in a statement shares of nasdaq fell 11 on tuesday the stock is down 142 in 2022