blue apron holdings said it has signed a nonbinding letter of intent to sell its operational infrastructure including fulfillment centers equipment and personnel to freshrealm for up to 50 million depending on certain efficiency and product milestones the mealkit delivery companies said they intend to close the deal around june 9 as part of the transaction blue apron expects to issue warrants equaling about 199 of its outstanding common stock with an exercise price of a penny a share once the deal closes blue apron doesnt expect its current revenue streams to change and expects to continue having a longterm operations and logistics relationship with freshrealm previously freshrealm manufactured blue aprons heat  eat line of meals blue apron said the divestiture of its operations infrastructure to freshrealm is part of a strategy to shift to an assetlight business model focus on brand growth and add new products to broaden its customer base blue apron would continue to manage its product customer data and other customerexperience services after the divestiture we believe there is an opportunity to simplify our direct role in the fulfillment of our product allowing us to focus on growing our brand our customer base and revenue in the longterm blue apron chief executive linda findley said write to will feuer at willfeuerwsjcom