presentations focused on the challenges of a carbonneutral industry and pointed in the direction of the greening of the industry orrain the concept is referred to in several places as a major objective of the plan but with little elaboration of what a green economy will mean for jamaica when agriculture stakeholders were consulted there was a general sense that the green economy concept was related to sustainable development in its attention to holistic development environmentallyfriendly economic processes of production and consumption and socioeconomic equity rhiney at the same time there was a widely shared scepticism that the term was just a new name for sustainable development which was the current buzzword in the international community