by and large g networks are layering in on top of existing g connectivity in higher income urban centres while universal service in more remote rural areas remains problematic this may be problematic for the sdgs as the highest incidences of poverty hunger and inadequate health coverage are often found in the more remote and rural areas therefore it is important to encourage demand driven privatepublic partnerships and economic and marketing strategies targeted at rural consumers in order to mitigate persistent access divides fresh investment models are needed to unlock the power of ict connectivity that fuels growth in todays digital economy