denmark continues to implement a range of tobacco control policies and programmes including tobacco cessation programmes health warnings on cigarette packages public awareness campaigns through mass media and high taxation on tobacco products the government financially supports two partnerships to help with achieving this target the partnership for youth and alcohol involves municipalities and civil society organisations with the aim to reduce underage drinking by initiating local activities for young people in collaboration with local authorities and civil society oecd a number of measures have been taken in recent years to reduce excessive alcohol consumption box