although public and private dialogue has increased it needs to be further expanded and systematised to establish a new market rather than being seen as an obstacle the current financial crisis should be seen as an opportunity for a paradigm shift moving away from considering energy efficiency as a liability and instead starting to view it as a hedging insurance tool that could be used against price volatility of petrol for instance such a paradigm shift could lead to the emergence of an unprecedented reassurance market as such the study makes four key conclusions discussed below