in the context of the global financial crisis this upgrading needs also to consider the potential to shift business models in a more sustainable direction in economic social and ecological terms first the understanding of innovation needs to be broadened especially given the context of the stage of evolution of mexico s economy in one sense this means an acceptance that some activities may be carving out specialisms in intermediate or even relatively lowtech market niches for example it companies providing software solutions and contact centre functions while such activities may not be considered to be at the very top end of hightech cutting edge and new technology development they may still be worthy of support in the context of learning by doing and potential upgrading of their sophistication and value adding over time another area where local upgrading might focus is upon support for services for industry for example in it services maintenance and distribution that complements and builds upon the typical current focus upon direct materials larger firms typically outsource such services to large providers which can shut out local service firms