among oecd countries the large number of reforms promoted in recent years to help improve the teaching profession shows that countries are increasingly making teachers a priority oecd a the challenge shared by education systems within and beyond the oecd area is to find ways to better support teachers in a context that is continuously changing teachers have to do more than transmit educational content they have to cultivate students ability to be creative think critically solve problems and make decisions they have to help students work better together by developing their ability to communicate and collaborate they have to build students capacity to recognise and exploit the potential of new technologies and they have to nurture the character qualities that help people to live and work together