hazardous drinking in young adults is a way of socializing drinking alcohol is often seen as the standard way of fitting in with peers for the younger generations surrounded by alcohol offers eg multiple delivery points price offers new products the pursuit of excessive alcohol consumption has become part of a normal experience of young adulthood seaman and ikegwuonu besides younger generations have different motivations for drinking and different patterns of drinking compared to older generations such as abusing of spirits for the puipose of getting drunk rapidly in order to unwind and have fun pabst et al