environmental improvements and landuse reforms in disadvantaged neighbourhoods may actually trigger exclusion by driving property prices up and attracting wealthier residents while displacing workingclass residents cowell and thomas banzhaf and mccormick bunce dale and newman dooling quastel checker this concern is reinforced in brownfield areas where gentrification becomes extremely profitable through the realisation of the rent gap the difference between actual and potential ground rent smith urban regeneration strategies therefore need to strike a careful balance between environmental and socioeconomic goals designing urban spaces that are just green enough requires government authorities residents and business owners to work together to achieve environmental remediation without environmental gentrification