it presents the motivation rationale and scope of demandside policies and provides examples of different national strategies and approaches the policy instruments reviewed include innovationbased public procurement technologyoriented regulations product standards and the european unions lead market initiative while there is no single definition of demandoriented innovation policy it can be understood as a set of public measures to increase the demand for innovations to improve the conditions for the uptake of innovations or to improve the articulation of demand in order to spur innovations and facilitate their diffusion edler