on the other hand it is important to note that any economy will only be able to reap the full benefits of ict if access to energy is secured and that energy consumption triggered by ict may pose a challenge in particular to decoupling energy consumption and economic growth for instance business incentives can be based on additional revenue sources that can be tapped into by collaboration such as offering power supply to people in remote areas or developing new products and services eg in smart city environments incentives created by policy frameworks include infrastructure mapping initiatives as well as relevant directives such as the cost reduction directive in the european union