production of poultry meat will be responsible for more than half of the projected increase in meat production fuelled by both domestic and international demand the remaining expansion of the meat sector will be shared between beef and pigmeat figure when adjusted for inflation however prices mostly rise at a modest rate in general per capita consumption of the three primary meat types is poised to increase reflecting brazil s continuous economic development per capita consumption reaches kgp in adding kgp to each person s diet relative to the base period driven primarily by additional consumption of poultry meat