the coffee is sold to alter trade timor a marketing social enterprise chat aims to ensure that the producers obtain a fair price for their coffee as well as investing in training to help cooperative members improve yields raise quality and consistency and develop more sustainable incomes alter trade timor sells the coffee onward to tradewinds a notforprofit fairtrade organization that aims to export highquality products to consumers in australia who in good conscience know that the coffee they drink has benefited the producers for example ilo initiatives have revolved around identifying and supporting the establishment of social businesses that could help reduce poverty in rural areas