an example of the think aloud method used to construct survey questions on violence against women by statistics canada and the insights provided by this testing is presented in box iv ten behaviourally based questions on physical and sexual violence and ten questions designed to measure emotionally abusive and controlling behaviour were included in cognitive testing the goal of the testing was to ensure that the final questionnaire would appropriately capture a range of experiences and be comprehensive and clearly understood by respondents and that respondents would be willing to disclose sensitive information to interviewers the goal of the facetoface think aloud interviews was to assess how well the survey and its concepts reflected the lived experiences of these individuals and to ensure that the questions were appropriate for a large scale victimization survey