the foundation provides women entrepreneurs with the full range of bds services including assistance with feasibility studies and business plans product development and design startup and advanced managerial training and business counselling and mentorship a special project is the village business incubator a virtual model which promotes the role of rural women in economic development by encouraging them to establish micro and small enterprises that reach beyond traditional home and genderbased models located in irbid this project targets women in villages in northern jordan and focuses on nonprimary activities in different sectors such as food processing handicrafts small manufacturing services and environmentally friendly and ecotourism products oriented to the fair trade channels this socalled ilayki product offers a higher level of guarantee than the standard product