often as in the top runner programme these performance targets are accompanied by a nameandshame mechanism the names of underperforming companies are disclosed to the public this mechanism puts the brand image of companies at risk representing an incentive for ecoinnovation in japan that is probably more effective than the stringency of environmental regulations according to an oecd survey conducted in fewer than of facilities in japan felt that environmental policies were very stringent and more than t found them to be not particularly stringent johnstone et