some of the brands are also designing products for ease of recycling through avoiding fibre and material blends or design for ease of separation of different materials these require not only designing of products from which materials can be recovered for the next generation but also systems to collect postconsumer products all the brands we spoke to have committed to moving more deeply into circular thinking in the future for many the starting point has been to use readily accessible and consistent quality recycled fibres such as recycled pet or preconsumer cotton waste from factories design for recycling may eventually lead to takeback systems which once in place can act as a catalyst for spreading closedloop thinking to other products