riders noted that the service was attractive because it was less expensive than alternatives survey evidence six months into the pilot found that riders used the service instead of a car trip a bus trip or a ride service in this case uber marshall shaheen et al following on the demise of kutsuplus the closure of bridj which had been highlighted as one of the more innovative startups in the rideservice and public transport field underscores the difficulty that appenabled ondemand microbus shared ride services face at present