these areas are all highly informationintensive and thus are wellsuited to the platform revolution and are already undergoing rapid technological change connecting being informed about what affects the enterprise and its business ecosystem is a crucial ingredient of firm competitiveness to lower risks when exporting it is necessary to acquire relevant market information on foreign prices consumer preferences standards and testing requirements and information regarding the establishment of appropriate distribution channels abroad see case study on saint lucia in this chapter average prices for market reports are not necessarily affordable for smes as these range from to for standard reports and from to for reports on specific product or seivice market trends when asked about their top priorities for boosting exports in a survey firms ranked highest improved access to information about export opportunities the need for improvements in access to information on export opportunities had considerably more significance for smes over of responses than for large firms over