it is also key for ensuring interoperability and facilitating the adoption of new technologies especially by smes although private sector actors may have the technical knowledge to develop complex standards without transparency accountability and other forms of consumer protection these market players may be tempted to abuse their rulemaking power change in the area of standardization is putting pressure on governments in developing countries to reform and develop their standardization infrastructure for national quality infrastructure bodies guiding principles in the digital standards system should be mediation neutrality consumer protection and competition as neutral arbiters they can mediate between the interests of businesses and consumers of digital goods they can focus fheir activities on safety and interoperability