small scale tow cost projects of the community range from support for the local saturday markets to development of small cleaning and composting businesses it is critical that in addition to the focus on the environmental dimension consumers private and organisational are able to favour the notion of justice and quality of life for all it is also important to encourage learning about consumption that is not limited to those who can afford it many educational processes today especially those unfolding around green technologies or premium green products might not be accessible for the less economically privileged