[header] How to distribute a press release [title] Use links effectively. [step] One of the easiest ways to give your press release the largest possible audience is by linking to several outside sources in the text of your release, like this :. It takes practically no time to do and it helps you in several ways.
For example : [substeps] It gives you credibility with the audience in general. If you link to the websites of opinion leaders in your industry, you associate yourself with them in the minds of your audience.