[header] How to increase the bottom line for a coffee shop [title] Sell your customers high-priced drinks, such as espresso drinks. [step] Profits on espresso drinks can sometimes be 5 times higher than drip-coffee drinks. Offer your customers a free cappuccino or latte to get them to switch.
Aim for a total of about 30 percent in coffee sales and 70 percent in espresso sales. [title] Put espresso-based drinks at the top of the menu.