These would traditionally include things like brand names, copyrights, patents, or trademarks. [substeps] From an accounting perspective, both tangible and intangible assets are recorded on the balance sheet, since both types of assets have value.
[header] How to account for goodwill [title] Recognize the difference between tangible and intangible assets. [step] Goodwill is considered an intangible asset. Unlike tangible assets, which are physical assets such as property, machinery, or vehicles, an intangible asset is an asset that cannot be touched.