The upsto divides marks into four different categories, from strongest to weakest, and only the strongest have a chance of getting trademarked. Here are the categories : [substeps] Fanciful and arbitrary.
[header] How to copyright a name [title] Find out whether your name is strong enough to trademark. [step] You must determine whether your name, or " mark, " is considered strong by the standards of the united states patent and trademark office (uspto). To be strong, a mark must have a meaning that uniquely represents your product or services and could not be confused with someone else's.