The only important thing is not to choose some people that you know. This qualitative research has to be done in an objective and neutral way.
[header] How to research the market before launching a product or service [title] Start by doing some qualitative market research. [step] You can do it with an agency or on your own. You only need few people (between 5 and 10) from your target market (potential customers) so it is possible to diy.