The more specific the better, that way you`ll be able to target targeted buyers. For example, i am in the niche, i have a diet pill product that i intend to sell and naturally my target keyword would be " diet ".
[header] How to get your article on the first page of google [title] Choose one keyword to target e.g. " ". [step] You want to target one specific great keyword to begin with. It can be anything as long as it is related to your chosen niche.