Headlines, also known as taglines, usually appear in large, bold font and are best when they are short and snappy. [substeps] The subheads should then elaborate on the headline.
[header] How to sell print advertising [title] Have eye-catching copy in headlines and subheads. [step] The headlines in your advertisements should stop readers in their tracks and attract a lot of attention. They should also effectively summarize the selling message and stimulate interest in the proposal embedded in the ad.