And you should genuinely care, because you want to find out as much information as you can about their problems, especially how they perceive their problems. [substeps] If you are just meeting your potential customer, try asking questions to get to know them as well.
[header] How to sell more effectively by asking the right questions [title] Make your prospect feel like you care. [step] Many people long simply to be heard and understood. By focusing on your prospects and their problems through questions, you will show that you genuinely care about hearing their problems.