Small businesses may have no need to segment customers, especially if they only serve a small, manageable set of them. However, for businesses with more customers, customer segmentation is indispensable.
[header] How to segment customers [title] Determine whether you need to segment your customers. [step] Customer segmentation is a useful tool for a business that has many customers and a wide array of different interactions with each of them. It allows the business to identify the different customer groups that they primarily serve and how they specifically interact with them.