The ad that appeals to retired men is very different from an ad designed for teenage girls. [substeps] If you are not in tune with your audience, you will be unable to create an advertisement that resonates with them in any way and your product/service will go unnoticed by a huge proportion of your key market.
[header] How to advertise [title] Know your audience. [step] The single most important thing when it comes to effective advertising is to know your audience. Think about it.