You should dedicate yourself to familiarizing yourself with the genre you wish to work with. If you are a general photographer, choose your overall style that best resonates with you and represents your identity.
[header] How to set up a photographer's website [title] Decide on the kind of photography you want to focus on. [step] Know your photography genre well and be good at it because it will dictate the style your site will have. [substeps] Wedding photographers tend to focus their entire graphics, copy text, logo design etc towards this niche market.