At minimum, you should consider age, location, gender, education, family situation, interests, and income level. If you already have clients, consider which traits your clients have in common.
[header] How to find clients [title] Narrow down your target market. [step] Figure out who would be most likely to use your service, then go a step further and narrow that broader audience down to a more specific niche market or ideal client. [substeps] Be as specific as possible.