Determine what you're trying to deliver and how you want the recipients to react to the email. The blast's purpose could be enticing customers to purchase something, updating employees on a new project or initiative, or a newsletter to recap the month's events.
[header] How to do an email blast [title] Have a clear purpose for the blast. [step] Email blasting customers or partners is not an arbitrary task. Each blast should have a concise purpose before you begin to draft it.