Loyal customers will buy your product and possibly refer other customers to you. [substeps] Brand equity is built on your customer's experience with your product if your product or service is reliable, you'll create brand equity.
[header] How to build brand equity [title] Position your product or service as unique and reliable. [step] Brand equity is how your customers recognize that you are different and better than other choices in the marketplace. Companies use brand equity to build customer loyalty.