An advertisement does not have to actually mislead anyone to be false advertising. An advertisement can be technically true and still be false advertising if the overall circumstances are potentially misleading.
[header] How to sue for false advertising [title] Know the definition of false advertising. [step] False advertising is any advertisement by a store that is likely to mislead the consumer. Each state and the federal government has its own laws about false advertising, but in most cases : [substeps] An advertisement does not have to be intentionally misleading to be false advertising.