By using velocity as a marker of quality in strength training, coaches and athletes can take this feedback to motivate and compete on these metrics.Two studies showed that providing real-time objective feedback to athletes could lead to instant improvements in jump performance and ultimately greater jump improvements over 6 weeks of training by simply displaying jump performance to the athletes as they completed their repetitions. A further study utilised velocity feedback on the squat exercise in a group of rugby players and showed that those athletes who were exposed to their velocity data during the training session achieved greater improvements in speed and power following the training plan. The addition of an objective target, in this case higher velocity, leads to increases in athlete intrinsic motivation as they pursue personal bests or compete with teammates in the gym environment. This extra motivation can be especially valuable for athletes in certain sports and demographics where strength training can be seen as monotonous.