CHICAGO — Less-acculturated Hispanics define nutrition in terms of quality and quantity and think of healthy foods as less tasty, according to research from the NPD Group.
Foreign-born and Spanish-language dominant Hispanics in particular agree that filling and
CHICAGO — Less-acculturated Hispanics define nutrition in terms of quality and quantity and think of healthy foods as less tasty, according to research from the NPD Group.
Foreign-born and Spanish-language dominant Hispanics in particular agree that filling and eating everything on a plate conveys that a person “eats well” and a nutritious meal was served.
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The perception is tied to the role food and beverage play in the preservation of Hispanic culture and reconnection for family. Nearly half (46%) of less-acculturated Hispanics agree that almost everything that is very good for you doesn’t taste very good. But this view changes as Hispanics acculturate. For example, 31% of bilingual Hispanics and just 11% of English-dominant Hispanics agree that foods that are good for you don't taste good.
With diet-related health issues prominent among the demographic, retailers should merchandise products that align with how Hispanics think about healthy eating, suggests Darren Seifer, NPD foo