TIPS & ACTIONS : Week 5
PLAN OF ACTION
“People don’t buy what you do, but why you do it.”
Design Thinking and Human-Centered Design
We often refer to two methods for problem solving:
- Human Cent
TIPS & ACTIONS : Week 5
PLAN OF ACTION
“People don’t buy what you do, but why you do it.”
Design Thinking and Human-Centered Design
We often refer to two methods for problem solving:
- Human Centred Design: As the name suggests, this is about putting humans at the centre of every design step. We are not focused on making new technology or money. These are only means to an end. The purpose is to solve social problems.
- Design Thinking: Design thinking is a formal method for practical, creative resolution of problems and the creation of solutions. Design thinking is solution-focused thinking; whereby one starts with a goal (a better future situation) instead of solving a specific problem. (This approach differs from the analytical scientific method, which begins with thoroughly defining all the parameters of the problem in order to create a solution.) Design thinking is a good method for solving “wicked” problems (complex irresolvable problems”.
Investigate the Causes of the Problem
You need to understand the underlying causes of a problem to be able to address it effectively.
- Write down your problem in the centre of a page.
- Ask WHY? See how many different reasons you can think of. Write these all around the problem in the middle of the page.
- Now for each reason, ask WHY again. Repeat this until you have asked WHY 5 times for each original reason.
Another way to dig into understanding the root of the problem is to flip the problem. For example, if our problem was gangsterism, we could ask “What is GOOD about being in a gang?” Answers might be being protected by the gang; feel cool; feel part of a group. What’s GOOD about taking drugs? Escape from memories; feel confident; escape boredom; feel part of a group. From this we can id