Watch the video or read the translation in English below.
The story about Audi starts with August Horch who created Audi as a brand. He was one of the most important pioneers in the field of auto motive industry. His sports cars and limous
Watch the video or read the translation in English below.
The story about Audi starts with August Horch who created Audi as a brand. He was one of the most important pioneers in the field of auto motive industry. His sports cars and limousines were the most luxurious vehicles of his time.
The oldest Horch-car in the Horch museum in Zwickau was built in 1911. About 10 years earlier people were still driving coaches.
This can be seen by the steering wheel which is placed on the right side of the Horch car (like in coaches).
The oldest Audi in this museum is the so called Type B which was built in 1911. That is the car with which August Horch made the famous Alps-tour. It was the most difficult mountain route back then and can be compared with today’s most famous fast car rallys. August won the Alps-race with the type B three times in a row and managed to established the Audi reputation in the motor sports only 2 years after he founded his firm.
1909 Horch left the Horch firma and founded his own firm. He needed to think of a good name for his new firm. Luckily the son of his good friend and financier was a good student and he suggested Audi because the last name Horch is the imperative of horchen which means hören, lauschen and in the Latin it means the same as Audi.
At the begin on the 20. century, producing cars meant hard hand work and using heavy machines. Only a couple of hundreds of vehicles were built in a year. August Horch was an inventor and he wanted only the best