The market in which the organization operates may be growing, making growth in output relatively easy to achieve. In addition, in a rapidly growing market, if an organization were to maintain a constant output, its market share would be falling. Development may be
The market in which the organization operates may be growing, making growth in output relatively easy to achieve. In addition, in a rapidly growing market, if an organization were to maintain a constant output, its market share would be falling. Development may be considered not so much a luxury as a necessity if it is to maintain its position in the market place. This could be particularly important for industries where economies of scale are an important consideration. (Palmer, A; Hartley, B 2005)
Some organizations may develop by acquiring competitors in order to limit the amount competition in a market where this is considered to be wasteful competition.
Define Organization Development:
With the changing of technology, market and environment faster and faster, an organization has to change the members’ attitude, knowledge and its own framework in order to adapt the various challenges. Organization development is a process that promotes the changes. The process of these changes can be considered as organization development.
Organization development is a main technology which can change the quality of working relationship among the workers.
The organization is an approach which believes people at all levels in an organization. In many cases, staffs are under-utilized and are capable, if given the opportunity, of taking on more responsibility for the work they do and of contributing further to the achievement of objectives. (Barbara Senior, 2002)
Organization development (OD) is a top-management-supported, long-range effort to improve an organization’s problem-solving and renewal processes, particularly through a more effective and collaborative diagnosis and management of organization culture-with the assistance of a consultant-facilitator and the use of the theory and technology of applied behavioral science, including action research (French & Bell, 1990).
Organization development is a process by which behavioral knowledge and practices are used to help organizations achieve greater effectiveness, including improved quality of life, increased productivity, and improved product and service quality. The focus is on improving the organization’s ability to assess and to solve its own problems. Moreover, OD is oriented to improving the total system-the organization and its parts in the context of the larger environment that impacts upon them. (Cumming and Worley, 1997)
The aim of OD is to update and maintain organization so that the company can keep development in such a competitive environment. It is a manner of reeducate in order to carry out the changing strategy with an effective planning. It is not only the changes of knowledge and information, but also in changes of attitude, technology, human relationship and culture. Some of OD theories consider that it can lead the organizational members built a new behavior via organization de