Pew Research Center this week released results from a study about how Americans find their way to online news articles and which pathways and subjects are more likely to lead to follow-up action by the consumer. During a weeklong survey of 2,000
Pew Research Center this week released results from a study about how Americans find their way to online news articles and which pathways and subjects are more likely to lead to follow-up action by the consumer. During a weeklong survey of 2,000 U.S. adults last year, interviewers found that direct visits to a news organization’s website or app, as well as steering from social media, were the most likely ways for someone to reach an internet article. However, consumer follow-up action, such as sharing or talking about an article, was most likely when the news piece was arrived at via an email or text from a family member or friend.
Pew’s researchers found that different types of news were more likely accessed through pathways. For example, respondents were more likely to go to business and finance ar