Social networks are an integral part of the modern world, where people express their emotions, make purchases, and look for inspiration. Moreover, if we want to know what is happening in the world, or in the lives of other people, for example
Social networks are an integral part of the modern world, where people express their emotions, make purchases, and look for inspiration. Moreover, if we want to know what is happening in the world, or in the lives of other people, for example, we use social media, as information there spreads very quickly. Users have an exceptional opportunity for communication when they can simply write in a chat and find out necessary data. So let’s find out what happened on social networks in the first months of 2022.
Social media users have been growing faster than internet users over the past decade, and now we have 4.62 billion social media users which are 3.1 times higher than the 1.48 billion figure that we had in 2012. This tells us that the number of social media users has grown at a compound annual growth rate of 12% over the past 10 years. Over the past 12 months, the number of social media users has continued to grow at a double-digit rate of 10.1 %. According to these numbers, we can mention that the growth rate between 2021 and 2022 has remained above pre-pandemic levels. For instance, the latest data show that 424 million users started using social media during the past year, which is equal to an average of more than 1 million new users per day, or to 13½ new users every single second.
All in all, we spend more and more time online every year and buy online more and more often. That is why about 7 hours a day are spent on the Internet by the average user, and the number is growing by 5-10 minutes per year, where 2.27 hours a day are spent on social networks, and the number is growing by 2 minutes per year. So, if we suppose that an average person 