Initially marketed to create a seafood/non-meat alternative (for Catholics and others avoiding meat), for years, the “Fillet-O-Fish” sandwich and similar fast food items were purposely vague—both in name and taste. In response to what
Initially marketed to create a seafood/non-meat alternative (for Catholics and others avoiding meat), for years, the “Fillet-O-Fish” sandwich and similar fast food items were purposely vague—both in name and taste. In response to what I’m guessing were poor sales and the increasing public cry to know more about the origins of their food, fast food revamped and answered. You may have seen in the recent news a large push by McDonalds and other fast food chains in promoting a new line of seafood options. Fish McBites and the Premium Cod Fillet Sandwich are examples of the recent offerings put out by McDonalds and Wendy’s, respectively, attempting to highlight their culinary advances and environmental sensitivities.
|McDonald’s Fish McBites (Source: mcdonalds.com)|
If you’ve seen the commercials, you’ll notice McDonalds and Wendy’s go to great lengths to convey the fact that they are using sustainably caught Alaskan Pollock and North Pacific Cod. (I will note here that not everyone has made the sustainable seafood leap—Burger King still sells its 