Sustainably produced, “green” products have captured the attention of an increasing number of shoppers. While consumers are not sure exactly how sustainability is measured or determined, they embrace the concept of caring for the environment and preparing for future generations.
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Sustainably produced, “green” products have captured the attention of an increasing number of shoppers. While consumers are not sure exactly how sustainability is measured or determined, they embrace the concept of caring for the environment and preparing for future generations.
A December 2008 online survey by Strategy One found three-quarters (75%) of adults surveyed agree that eating green or sustainable foods will help me lead a life that is good for my body and the environment. A majority of consumers say they purchase more sustainably produced food now than they did a year ago (Borra, 2009). Forty-five percent reported that they continue to buy green products and services today, even when faced with higher costs and an economic downtu