PRUDENTIAL TO FORM REAL ESTATE BROKERAGE UNIT
<Prudential Insurance Co of
America> said it will enter the real estate brokerage business
in 1988 and plans to develop a national network of franchised
brokerage offices.
    Prudential said its new real estate unit, Prudential Real
Estate Affiliates, will be headed by Jerome M. Cole, who has
been chairman of Sears, Roebuck and Co Inc's <S> Coldwell
Banker Residential Affiliates Inc unit.
    The unit will be headquarted in Southern California, it
said.
 Reuter
