GANNETT'S <GCI> USA TODAY'S ADVERTISING RISES
Gannett Co's USA Today said it
carried a total of 957 paid advertising pages through the end
of its first quarter, compared to 769 paid pages a year ago.
    USA Today said it has averaged just under 15 advertising
pages per day in 1987, up from 12 per day in the first quarter
of 1986.
    Gannett also said that effective March 30, USA Today will
have a new circulation rate base of 1.50 mln up from its
previous base of 1.45 mln.
 Reuter
