the campaign title and text and proved to be quite straightforward as the names of the platforms were clearly stated in the title and represented unambiguous brand names, and as the activity to be performed was almost always explained in an itemized list in the posting. Obviously certain activities were further linked to certain platforms (like retweets can only be done through Twitter), but others, like search and engage can be done on multiple platforms.

The platform labels utilized are summarized in Table \[Platforms\]. while the activity labels are summarized in Table \[Activities\].

[| p[6.5cm]{} | p[6.5cm]{} |]{}\
**Ali** (Alibaba, AliExpresS) & **Instagram**\
**Amazon** & **Bing**\
**MBS**: (microblog instant share): blogger.com, Pinterest, Digg, Tumblr, 9gag or other blogs or quick sharing platforms & **Mix**: (SoundCloud, Mixtape, datpiff)\
**Browser add-on** (e.g., Chrome extensions) & **RDT** (a traffic generator site, the name of which is redacted from this article)\
**Other**: (500px, Wordpress.com, Snapchat, Skillshare, Hotmail, LinkedIn, Coursera, Bitbucket, Snapchat, Steam, Yandex, other uncategorized) & **Question** sites: (Yahoo Answers, Quora)\
**eBay** & **Reddit**\
**Forum** (Disqus, Warrior Forum, other forums) & **Redacted**: (not visible in description because of the rotator technique, explained below)\
**Facebook** & **Smartphone** (iOS and Android)\
**Gmail** & **Twitter**\
**Google** (search) 