involved the promotion of a USA business executive’s Wikipedia entry, whose name happens to be the same as a famous USA American football player and also a former USA congressman. The project must have been a success as currently the promoted page comes out top in a Google search when searching for that name. Naturally, it is impossible to establish the causal relation between the campaign and the current ranking with any certainty, especially this long after the campaign.

Social media activity
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Paid social media activity involves task like creating Pinterest Pins, upvoting in Reddit, YouTube, or Google+, liking in Facebook, using Digg, Twitter, or Instagram, commenting on forums, upvoting on SoundCloud, Mixcloud or Datpiff, and so on. In terms of activity codes, this section covers B, C, F, H, L, N, T, W.

Campaign example \[facelikes\] is in this category. The campaigns are usually straightforward and easy to do, therefore the payment is usually very low. Clicking on like, upvote, etc. are the lowest paid tasks. For instance, the 77,104 Reddit upvotes purchased during the 365 days study period cost less than \$ 5,500 in total (see Table \[PlatBudg\]). The highest paying jobs in this category were those 