sources. According to their reports, it processes data in 40 languages. Its visualization dashboard offers customizable graphs based on multiple search criteria. Ubermetrics main objective is analyzing virality (impact) of the mentions and author profiling.

**Snaptrends[^14]** monitors social media (Twitter, Facebook, Instagram, and Pinterest). Multilingual data is handled by means of MT (80 languages to English). It uses a proprietary NLP chain for processing English data, including sentiment analysis and relevant term extraction. The main feature for filtering large volumes of information is a geolocation-based search engine, combined with keyword based searches and other filters such as data sources. With respect to visualization, it has various data aggregations, such as influencer rankings or sentiment evolution across time by geographical area. Snaptrend makes an special effort in visualizing specific data, generating mention mosaics and timelines in real time.

Talaia shares features with many of the aforementioned commercial solutions, yet it also possess its own characteristics. With a more robust text analysis than Iconoce and INNGUMA, and a more advanced interpretation of the data than MeaningCloud and Lexalitics, Talaia is closer to tools such as Websays and Lynguo. Having keywords organized in a taxonomy allows us to provide deeper data analysis and 