However, it soon becomes clear that the teenagers who play the game and lose are being imprisoned inside the virtual reality world by the central villain: "Arcade". It would seem that "Arcade" was once a little boy who was beaten to death by his mother, and the computer company felt it would be a good idea to use some of the boy's brain cells in order to make the game's villain more realistic. Instead, it made the game deadly. The game's programmer knew there would be a problem with this, and even tried, but failed, to convince the computer company, Vertigo/Tronics, to halt the game's release because of the company's unorthodox decision to use human brain cells in the game's development.