EDtv starts off with the television channel True TV commencing interviews for a TV show that shows a normal person's life 24/7. This idea was thought up by a TV producer named Cynthia (Ellen DeGeneres). They interview Ed Pekurny (Matthew McConaughey) and his brother, Ray (Woody Harrelson). When the producers see the interview Cynthia decides to use Ed and interviews only Ed. So now they start airing the show, which they call Ed TV. The show is a total failure at first, as only boring things happen and the main producers want to pull the plug, except for Cynthia.