The John Doe philosophy spreads across the country, developing into a broad grassroots movement whose simple slogan is, "Be a better neighbor". However, Norton secretly plans to channel support for Doe into support for his own national political ambitions. When a John Doe rally is scheduled, with John Doe clubs from throughout the country in attendance, Norton instructs Mitchell to write a speech for Willoughby in which he announces the foundation of a new political party and endorses Norton as its presidential candidate. On the night of the rally, Willoughby, who has come to believe in the John Doe philosophy himself, learns of Norton's treachery from a drunken Connell. He denounces Norton and tries to expose the plot at the rally, but Norton speaks first, exposing Doe as a fake and claiming to have been deceived, like everyone else, by the staff of the newspaper. Despondent at letting his now-angry followers down, Willoughby plans to commit suicide by jumping from the roof of the