Finally, Sally Henny-penny sends out a printed poster announcing her intention to re-open the shop. The villagers are delighted and overwhelm the shop on its first day. Sally gets flustered counting out change and insists on being paid cash but offers an assortment of bargains to the delight of everybody.
Potter put a crowd of familiar characters from the Peter Rabbit universe into the tale such as Mrs. Tiggy-Winkle, Samuel Whiskers and Peter himself. It would prove a clever marketing device. From the literary angle, the many familiar characters create tension and suspense for the reader as most are the natural prey of the eponymous merchants. The reader wonders if the two shopkeepers will control their predatory instincts long enough to make a sale.