Sidney frustrates the staff he works with, first Alison Olsen (Kirsten Dunst), who is only there to pay the bills whilst she finishes her book, then his boss Lawrence Maddox (Danny Huston). He also dares to target the star clients of power publicist Eleanor Johnson (Gillian Anderson). He then meets new rising star Sophie Maes (Megan Fox); however, he is told by Lawrence not to talk to her. Sidney makes it his mission to become a somebody within the business; however, it is almost ruined when he accidentally kills Sophie's dog Cuba; trying to play with the dog, Sidney threw a ball that accidentally went out his office window and as he stopped the dog from going out the window he unfortunately proceeded to cause a vase to fall onto the dog. Luckily, Alison covers for him and nobody else finds out it was him.