On October 23, 2006, Paul Conroy, an American civilian truck driver working in Iraq, wakes up and finds himself buried alive in a wooden coffin, bound and gagged, with only a Zippo lighter and a BlackBerry phone at hand. Although he initially has no idea how he got there, he starts to piece together what has happened to him. He remembers that his and several other trucks were ambushed by terrorists, who killed his colleagues; he was hit by a rock and passed out. He receives a call from his kidnapper, Jabir, demanding that he pay a ransom of $5 million by 9PM or he will be left in the coffin to die.
Conroy calls the State Department, which tells him that due to the government policy of not negotiating with terrorists, it will not pay the ransom but will try to rescue him. They connect him with Dan Brenner, head of the Hostage Working Group, who tells Conroy they are doing their best to find him.