The image shows a person holding a sign that reads "Đại Kế Dễ Chupa Chup" in Vietnamese, which translates to "Large Ketchup Taste Chupa Chup." The background features a colorful mural with various text and graphics, including a large red and white banner with the same text. The setting appears to be an indoor event or exhibition, possibly related to food or beverages given the prominence of the ketchup sign.