The image depicts a lively beach scene with several people enjoying the outdoors. In the foreground, a woman is holding up a large, colorful kite, which she appears to be flying. She is wearing a white hat and a blue shirt, and her posture suggests she is in motion, possibly running or dancing.

To the right of the woman, there is a cartoon character resembling a rhino, which is also holding a kite. The rhino is dressed in a yellow outfit with a blue hat, and it seems to be participating in the kite-flying activity as well. 

In the background, there are more people scattered across the beach, some standing and others walking. The setting appears to be a sunny day, as indicated by the clear skies and the bright, natural light. The overall atmosphere looks cheerful and energetic, with the participants engaged in playful activities on the beach.