The image shows a scene from a television program, likely a sports event or competition. In the foreground, there are two large red boxes with white text and logos on them. The boxes appear to be part of a promotional or informational display for an event or brand. 

In the background, there is a group of people, some of whom are wearing helmets and protective gear, suggesting they are participants in a sporting activity. There is also a car parked nearby, indicating that this event might be taking place in a parking area or a designated sports field.

The setting appears to be outdoors, possibly during daytime, given the natural lighting and shadows visible in the image. The overall atmosphere suggests a competitive or promotional event, possibly related to sports or a similar activity.