The image shows a wall-mounted sign in a store or shop, displaying various items for sale. The sign is written in Hungarian and reads "Kürtoskalacs" at the top, followed by "Vanilla" and "Diet" with prices listed below. The price for "Vanilla" is 8.50 euros, and for "Diet," it is 3200 HUF (Hungarian Forint). There are also two metal bars or racks on the wall to the right side of the sign, which appear to be used for displaying products or equipment. The overall setting suggests a retail environment, possibly a grocery store or a food store.