The image depicts a large electronic billboard with text in Vietnamese, which translates to "Exchange Square." The billboard is situated in front of a building, likely a commercial or office space, given its modern design and the presence of large windows. The billboard features multiple screens displaying various advertisements and information, including a prominent blue screen with white text that reads "Exchange Square" and another smaller screen with white text that appears to be a website address. The overall setting suggests it is a public place, possibly a shopping mall or a business district.