The image shows a large, illuminated billboard with text and graphics. The billboard is located in a public space, possibly a street or plaza, as there are people walking around it. The text on the billboard includes "KIA," "On the Road to 2024," and "KiaNYE." The background features a cityscape with buildings and a clear sky. The overall setting suggests that this billboard is part of an advertising campaign for Kia, a car manufacturer.