The image is a promotional poster for the UEFA Euro 2024 tournament. The background features a yellow and orange color scheme with a bear character prominently displayed in the center. The text on the poster reads "EURO 2024" at the top and "GERMANY" below it. The bear character has a black collar and appears to be wearing a black shirt. The text "CIB SUNCHE" and "CIB SUNCHE HOLLYWOOD" are visible at the bottom of the poster, suggesting sponsorship or partnership with these entities.