The image shows a billboard with text in French, which reads "Fruit d'Haemer" and "www.fruitdhaemer.be." The billboard is located in a rural area, possibly near a farm or orchard, as suggested by the presence of trees and greenery in the background. The billboard also features a logo or emblem that includes an apple and a leaf, which could be associated with the fruit mentioned on the sign. The overall setting appears to be a peaceful, natural environment.