The image depicts a large billboard featuring a prominent figure with a tattoo on their arm. The tattoo appears to be a stylized, abstract design that covers a significant portion of the arm. The figure in the background is a man with a beard and mustache, wearing a white shirt. The background of the billboard includes text, which seems to be related to a sports event or promotion, as indicated by the presence of a soccer ball and the date "12/12." The overall scene suggests a promotional advertisement for a sports event or a brand associated with the figure's image.