The image depicts a ski lift in operation, transporting skiers up a snowy mountain slope. The ski lift is equipped with safety features such as a protective net and a guard rail. The skiers are wearing appropriate skiing gear, including helmets and goggles. The background shows a snow-covered landscape with trees and a clear sky, indicating a sunny day. The ski lift is branded with the words "Korea TV" and "World Cup," suggesting that it is part of a winter sports event or competition.