The image shows a billboard advertisement for "Doña Manolita," which is a lottery and betting service in the state. The text on the billboard includes the following information:

- "Doña Manolita"
- "Lotteries and Apuestas del Estado"
- "HCM" (possibly an abbreviation for a specific location or service)
- "P HCM" (possibly another abbreviation or reference to a specific event or date)

The background of the billboard is blue with white text, and there is a logo or emblem in the top left corner that appears to be related to the lottery or betting service.