The image shows a group of people participating in a sand dune challenge, likely a race or competition. The participants are standing on the sandy terrain, some of them holding sticks or poles, possibly to mark their position or to help with navigation. The scene appears to be outdoors, with a clear sky and some trees in the background. The event is likely organized by a media outlet, as indicated by the "KTV 7" logo in the top right corner of the image.