The image depicts a group of people engaged in what appears to be a traditional or cultural activity. The individuals are standing on a sandy ground, and they are holding long poles with ropes attached to them. The poles are being used to pull a large object, which seems to be a heavy weight or a large stone, towards them. 

In the background, there are other people watching the activity, some of whom are wearing bright-colored clothing, possibly indicating a festive or communal event. The setting suggests a rural or semi-rural environment, given the sandy ground and the casual attire of the participants. The overall atmosphere appears to be one of teamwork and physical exertion.