The image shows a fire scene with smoke rising from a building. The building appears to be a commercial structure, possibly a shop or store, as indicated by the signage and display screens. The signboard on the left side of the image displays text that reads "CAM KET/123." The right side of the image features another signboard with text that reads "Shop.com.vn," suggesting that this is a retail store. The smoke is billowing from the top of the building, indicating that it might be in an active phase of the fire. The overall atmosphere suggests a serious incident, possibly a fire, affecting the building's interior.