The image shows a person holding a smartphone and scanning a QR code attached to a yellow sign with a blue background. The person appears to be engaging in a digital scanning activity, possibly for a mobile application or a digital payment system. The QR code is located on the yellow sign, which seems to be part of an event or exhibition, as indicated by the blurred background and the presence of other people and objects in the scene. The setting suggests a modern, tech-oriented environment, likely related to technology or digital marketing.