The image shows a large digital billboard with the text "KIA" prominently displayed in bold letters. The billboard is located in Times Square, New York City, as indicated by the text "On the road to 2024." The billboard is illuminated with bright lights, making it easily visible from a distance. The background of the image is the iconic New York City skyline, which includes the recognizable buildings and landmarks such as the Empire State Building and the Chrysler Building.