There are approximately 10 people visible in the image. They appear to be dressed in festive attire, likely for a holiday event. The individuals are wearing Santa Claus costumes, which suggests a Christmas theme. Some of them are holding inflatable Santa Claus figures, which are common decorations during the holiday season. The attire of the individuals includes jackets, hats, and scarves, typical of winter clothing. The overall scene suggests a festive gathering, possibly a parade or a celebration.