It's a lot more friendly than the typical web forums. The design is more intuitive, and it is more graphically driven than most others are.\n\nPlus, it's a great push towards their portal strategy. First, there was just email and IM. Then there were groups -- not a significant step above the alt.net groups, but with a different format. Now there's Yahoo 360 -- you can blog here as well. And, with answers...maybe you'll spend all of your time here, which means they get more traffic, which means the advertisers pay more money...