cs.GT
Auto-bidding and Auctions in Online Advertising: A Survey
Gagan Aggarwal Ashwinkumar Badanidiyuru Santiago R. Balseiro Kshipra Bhawalkar Yuan Deng Zhe Feng Gagan Goel Christopher Liaw Haihao Lu Mohammad Mahdian Jieming Mao Aranyak Mehta Vahab Mirrokni Renato Paes Leme Andres Perlroth Georgios Piliouras Jon Schneider Ariel Schvartzman Balasubramanian Sivan Kelly Spendlove Yifeng Teng Di Wang Hanrui Zhang Mingfei Zhao Wennan Zhu Song Zuo