Anne is big. Anne is strong. Bob is small. Bob is thin. Erin is kind. Dave is bad. Dave is rough. If someone is not huge then they are bad. If someone is not dull then they are nice. If someone is kind then they are smart. If someone is smart and not sad then they are quiet. If someone is bad and not huge then they are poor. If someone is small and thin then they are sad. If someone is sad and not smart then they are rough. All nice people are wealthy. 
Bob is not rough.