698 vI. SELF‑ AND S OCIAL P ROCESSES
Sannum, 2009), cross-  cultural differences in be -
havior are due to cross-  national difference in the 
likelihood that particular mindsets are cued system -
atically. Institutions, media, folklore, and practices 
within each culture influence the nature of available 
cues and their ubiquity; thus, these mindsets will be 
more frequently cued (Hong et al., 2000).
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