Mastery Achievement 43. CAPABLE (competent, effective, efficient)
Tradition 44. ACCEPTING MY PORTION IN LIFE (submitting to life’s
circumstances)
Egalitarianism Benevolence 45. HONEST (genuine, sincere)Embeddedness Power 46. PRESERVING MY PUBLIC IMAGE (protecting my ‘face’)Embeddedness Conformity 47. OBEDIENT (dutiful, meeting obligations)
Achievement 48. INTELLIGENT (logical, thinking)
Egalitarianism Benevolence 49. HELPFUL (working for the welfare of others)
Affective
AutonomyHedonism 50. ENJOYING LIFE (enjoying food, sex, leisure, etc.)
Embeddedness Tradition 51. DEVOUT (holding to religious faith and belief)
Egalitarianism Benevolence 52. RESPONSIBLE (dependable, reliable)IntellectualAutonomySelf-direction 53. CURIOUS (interested in everything, exploring)
Embeddedness Benevolence 54. FORGIVING (willing to pardon others)
Mastery Achievement 55. SUCCESSFUL (achieving goals)
Embeddedness Security 56. CLEAN (neat, tidy)
AffectiveAutonomy57. SELF-INDULGENT (doing pleasant things)
DEFINITION OF THE INDIVIDUAL LEVEL VALUES
1. Self-Direction. Independent thought and action;
choosing, creating, exploring.
2. Stimulation. Excitement, novelty, and challenge
in life.
3. Hedonism. Pleasure and sensuous gratification
for oneself.
4. Achievement. Personal success through
demonstrating competence according to socialstandards.
5. Power. Social status and prestige, control or
dominance over people and resources.
6. Security. Safety, harmony, and stability of society, of
relationships, and of self.7. Conformity. Restraint of actions, inclinations, and
impulses likely to upset or harm others and violate
social expectations or norms.
8. Tradition. Respect, commitment, and acceptance of
the customs and ideas that traditional culture orreligion provide the self.
9. Benevolence. Preserving and enhancing the welfare
of those with whom one is in frequent personalcontact (the ‘in-group’).
10. Universalism. Understanding, appreciation,
tolerance, and protection for the welfare of allpeople and for nature.
SCALE USE CORRECTION FOR CULTURAL LEVEL ANALYSIS
Because individuals and cultural groups use the
value scale differently, it is necessary to correct for scaleuse in all analyses.
Compute mean sample score on all values. Subtract
sample mean from 4.00. Add the result to the score foreach value dimension. (e.g., Mean 54.5; Dimensions 5
4.0; Adj. 53.5)
For example: Say you want to calculate a score for
mastery in Chile.1.You calculate the mean for all respondents from
Chile on all 57 items in the survey. Say it is 4.375.
2.Comparing the overall mean in Chile to the
international mean of 4.00, I find that Chileans tendto use the upper part of the scale. They have amean that is .375 higher than the average
(4.375/C04.00).
3.Therefore, I will subtract .375 from whatever score I
get for a cultural dimension in Chile.630 22. MEASURES OF CROSS-CULTURAL VALUES, PERSONALITY AND BELIEFS
VI. SOCIOCULTURAL INTERACTION AND CONFLICT